The Service Business Repricing Revolution

I further discuss the repricing issue for service businesses as the separation of classes in the US widens.
We are a small family owned pest control company in Northern Indiana that is growing and I want to document the journey. We deal with all pest insects and mice and rats in residential and commercial facilities.
#bedbugs #bedbug #bedbugservice #bedbuginspection #spiders #ants #wasps #hornets #roaches #fleas #mice #rats #selfemployed #pestcontrol #smallbusiness #indiana #pestcontrollife #familybusiness #documentthejourney #lovewhatyoudo

[@washcoastAL]

Ran across your videos. You are 1000% spot on man! We started pressure washing in Jan 23. We kept hearing from customers “do you offer this service, do you offer that service”. So we jumped and we have began offering what many would consider handyman services but here’s the catch; we are charging well above local market rate, we are targeting qualified leads (home values over $400K) and we don’t take on any jobs that take more than 6-8 hours to complete. We are high ticket and we are already booked out 2 weeks with less than 2 years in business. Your summary and discussion is spot on. We were able to take the risk and fill the voids you mentioned and charge premium pricing.

[@shipleypestsolutions]

Appreciate the feedback and that’s great to hear for you guys!! I think we are going move more towards the “boutique” model, with less customers but average account value increases dramatically. Keep grinding and crushing!!

[@washcoastAL]

@@shipleypestsolutions here's another example. We went to do a quote on a concrete stain/seal job and the customer asked if we knew anyone to raise a small outdoor shed to keep rainwater out or anyone to spread mulch she already has. We are adding those items as upsells to the quote.

[@tripac3392]

Its all luck at end of the day. My neighbor owned a huge pest control business for 20 years and he went bankrupt.