The Shitthropocene | Full Film | Welcome to the Age of Cheap Crap

Warning: Contains explicit language (if you hadn’t guessed that from the title)
The Shitthropocene is a mock anthropological view of humanity's consumption habits, turning a satirical (yet brutally honest) eye on how everything is turning to shit and why the impulse towards more might destroy us all.
You might have noticed that a lot of things seem to suck right now. This film isn’t about all the things that suck-that would be a really long film. But it is about consumption, which is both a cause and a symptom of the suckiness. For a bunch of reasons, pretty much everyone is making and buying too much stuff, which we are evolutionarily programmed to want. What was once an advantage (more! = better!) is now contributing to the destruction of the planet.
The Shitthropocene is a journey from the cellular origins of our lack of impulse control to the ways our central nervous systems have been hacked in the name of capital. It’s also about how we might begin to save us from ourselves. Plus there are dancing cavemen.
David Byars is an award-winning documentary filmmaker whose work has covered everything from statelessness in the Dominican Republic to America’s Public Lands. His latest film is a mock anthropological investigation into why everything is shit and what we might be able to do about it.
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About Patagonia:
At Patagonia, we appreciate that all life on earth is under threat of extinction. We’re using the resources we have-our business, our investments, our voice and our imaginations-to do something about it.

[@haligaliharun]

Love how the use of promo code STEVE plays out actually on the website 🤓

[@patagonia]

Just a small way to show our appreciation for those who tuned into the film! 🤗

[@agoatlayingabout8536]

It doesn't work for me :/

[@robinfowler9477]

@@agoatlayingabout8536 a promo to buy something you prob dont need!

[@patagonia]

@@agoatlayingabout8536 Sorry about that! Visit www.patagonia.com/steve for more info! Let us know if that works for you!

[@Arecee]

Thank you, Patagonia! ⭐️⭐️⭐️⭐️⭐️

[@Wild_g00se]

The irony of having to skip ads every 5 minutes to keep watching a film about anti-consumption.

[@jasonwooden]

...and the ads were so applicable I didn't think they were ads at first, just examples of more consumerism in the film itself. Harbor Freight, REI, etc..

[@DanielCiavoliCortelli]

Sad but true 😂

[@christophermosca5717]

I suppose they could abandon their attempt to spread the word. Maybe even stop making eco-conscious clothes and let companies with poor values takeover. I’m glad someone is trying even if it comes with a deal with the devil.

[@freecurt]

@@christophermosca5717they could choose to not have the ads play.

[@timcg]

Man I forgot about KZbin ads, I can't go without premium

[@spinbackwards]

Long time customer here. 30 years at least. I’ve been wanting to write this. What prompted me was a bandana I bought - and a bigger thought that ties to this film. The bandana is fine. But it had two giant tags on it we had to cut off. If we screwed up we would have torn the bandana. Which brings me to the gist of my comment. In my view Patagonia is now a mass produced clothing company. They're all hat, no cattle. It's been too long since I bought something from Patagonia that I thought was well made and well thought out. A pair of running tights that I use for skiing are falling apart after only a couple years. A bag I bought doesn't open far enough and the straps aren't big enough. Ski pants are falling apart. Jackets with pockets that aren't right. Now even their underwear is terrible. I think it's wrong that Patagonia makes the amount of clothing that they do. Do they really need to offer t-shirts and trucker hats? No, they don't. 1 or 2 would be fine. Their repair service also brings me down. The last few things I sent in they sent back with a note that the piece couldn't be repaired, when all that was wrong were a couple small holes. Who knows what's happened to them. I've heard Yvon's daughter has a big voice now? I met her once. Her personality appeared to be listless. Patagonia also doesn't take any chances with colors like they once did. This supports my view they're about mass production and selling to the widest audience possible. They're the best of the worst, yes. But that's not saying much. I'm 65 now. I've got enough gear to last me through my days. So I'm not buying anything. But even if I was, I'm not sure I'd buy Patagonia - for all the reasons I just wrote. This coming from a guy where back in the day Patagonia was the only choice I'd consider. They say all good things come to an end? I don’t know about that. But in Patagonia’s case, it sure looks that way.

[@auggie7687]

Agree!!!

[@valentin3774]

They just want to milk Chinese customers

[@AlfOutdoors]

This happened to an outdoor brand I used to like Kathmandu. I don't like their stuff anymore. The quality has dropped and they removed most of the key items in favour of what the masses want. Outlier brand they are no more. I think Patagonia is starting to becoming like this.

[@tg8848]

Same here. 64 years old and discovered the brand in my early twenties. So good memories while outside. Still one of my preferred brands for their ethical approach, but obviously they are producing now overprized products for the richer masses. It's just funny to watch business people in everyday situations with Patagonia Nanopuffs drinking chai lattes. Also nice to see 5-year-old kids completely dressed in Patagonia with happy Generation Z-parents around. I am still very happy with their repair service, as where I live I have a Patagonia store and they repair almost everything I bring in.

[@mfdonjaco]

I agree with you. I love Patagonia, but seeing them preach about this and yet.. every season has new and more clothing pumping out. The quality is becoming worse off (not that I don't have some very old, well-loved pieces from them) but the ideas and values and the reasons I fell in love with Patagonia are slowly fading.

[@ginamarie5575]

Just one big ad for Patagucci lol . I love finding it at the thrifts near me ;) no brand is total eco friendly…… but some are better than others of course. Buy second hand …. Recycle but also consume less

[@caseysherrill2663]

Preach! im with you, stay local buy local feed the locals

[@tristanbogaard]

That was longest Waders ad I’ve ever seen. 😅

[@BelgianHikers]

Great film, but the Philomena Cunk vibes in the voiceover keep tricking me into thinking it's just for laughs 😂

[@coltondavidson4269]

I wish they would have just got her to narrate instead of copying her banter.

[@patagonia]

@BelgianHikers We hear you! The narration was almost too good at certain points 😂

[@DavidGilling]

@@coltondavidson4269 I honestly thought it was her at first... It's funny but such a ripoff 😂

[@NickGeraldPeterson]

That was my thinking, but overt rip-off is more appropriate.

[@cwsampson]

I came to say this.

[@EK-hd7fr]

I switched to Patagonia's hiking gear, attracted by their commitment to sustainability. However, after just one year of regular use, all the garments I purchased have shown excessive wear. It seems the premium prices are not for the quality and durability I expected but rather to possibly fund future repairs, many of which Patagonia no longer covers. I am disappointed that a company so vocal about sustainability is producing low-quality clothing. I won't be purchasing their products again.

[@UCP-YEMiy_C7YvK-uAycB4KA]

You are right, I do have a fluffy jacket keep pilling，I am not really convinced by this video!

[@teejay3272]

Great shooting, great editing, shitty tone from the interviewer and a cleverly disguised, manipulative commercial. "Marketing really does, quite consciously, attempt to transform people's dissatisfaction with their lives and direct it in to a purchase." And Patagonia is VERY good at that. You don't get to be one of the most expensive brands on the market without it.

[@ignacioinder]

i am a former patagonia chile employee...the store managers and HQ people makes it very clear to sell more two items per client in every sale and cover the numbers of the month. That is something to really think about. Cheap items? everyone in the guiding community knows that sadly patagonia gear has lowered their quality. And many call for patagonia to wake up a lil bit more. The title it is very click bait and kinda an oxymoron to take care of the planet at the same time making fun of this time and age. Human beings are so little in the history of earth. Scientist dismissed the proposal of Anthropocene. Yvon has made it clear to start stepping away from the corporate natural take over of the company.

[@Maarzehh]

Plant. Where is your proof scientists dismissed the Anthropocene?

[@gcgangsta8556]

@@MaarzehhYou’re asking for proof in the KZbin’s comment section? First time?

[@ac311205]

The point should focus more on buy less period, but if you must buy, buy from a thoughtful company, but also don’t think that buying from a thoughtful company has no impact, because it still does. So just don’t buy anything, because you probably already have a lifetime of clothing in your closet. Wish I could heed more of my own advice tho…

[@patagonia]

Hey Anthony, we agree with you on that. People should only buy what they need. Our goal, along with saving the home planet, is to provide those who need to buy clothing, either lifestyle or technical, with a product that has a lower impact than traditional means of production. We are very aware that every part of our business is involved in the climate crisis and strive to reduce our impact every way that we can. It’s why we use recycled materials in the majority of our products, encourage the purchase of previously loved options, and offer free repairs on the majority of our products. If you have any other questions about our impact and how we are striving to make meaningful change, please visit: pat.ag/YT/OurFootprint.

[@hanasipkova]

Love your definition of money: 'something called money, imaginary numbers that represent how many hours we've spent making rich people richer'

[@StudioSteep]

Wow, what a film! There's no other clothing company that has the guts to publish something like this. Thank you great crew at patagucci.

[@indigowendigo8464]

I'll buy Patagonia if I find it at a thrift store and I'm replacing something that I can't patch anymore or fix or make myself. My patches are badges of sustainability

[@zacharyhooley]

🌿 When I was 17, I was laughed at by my peers when I worked all summer to buy what they considered an “expensive" Patagonia jacket. After 18 years of adventures, it’s still keeping me warm and dry! I wonder how many “cheap" jackets my peers have bought over those same years, not to mention the labor and environmental impacts. 🤔 🏆 46 minutes of creative genius that hopefully educates and inspires younger generations to "buy quality, only when you need it” rather than "anything you want, whenever you want” 🧠

[@patagonia]

Sounds like you and your jacket have been through a lot! We would love to hear any stories from the last 18 years if you're willing to share 🤗

[@AntoanIordanov]

Nice approach to explaining a global problem and reasoning for a solution. It is really good to see a video that is made to stay in your subconsciousness. Thank you.

[@Berserkeroffroad]

I appreciate that the writers and editors put so much personality into this video.

[@yasmeenislam3330]

This is so incredibly well done 👏 (no surprise there) everyone must watch. Love Patagonia & everything you stand for ❤

[@ewingfox6459]

When i was a kid we'd get torn used Patagonia gear and sew up and seam tape our own overmitts. The rich kids were running around in Spider gear and we stayed warm in dry in our homebrew Patagucci overmitts. This was back in the early 1990's. Sat and watched this whole film as an ad, loved it. Very clever and thoughtful!

[@mihaelam8339]

I don't think that this video is up to the standards of Patagonia films. The subject is interesting, but there's too much filler. What's the point of the history lesson with the cavemen? The interviews with the people in the industry are much more valuable. Skipped a lot. 👎

[@63phillip]

What a well put together docu with a great message.

[@katemcmahon4962]

OMG I love this film so much. My stomach hurts from laughing so hard. Thank you Patagonia for breaking the mold with this one. More please!

[@patagonia]

Glad you enjoyed the film, Kate! Thanks for tuning in 🤗

[@paulhasselsmonning]

So ironical: after the first few minutes the video is interrupted by a KZbin ad for the new Range Rover SPORT

[@jeffrygottfried757]

Trevor Williams of Pig-Apple production designed all of add,, and that means all the adds that appear interrupting the production.

[@stanschouten444]

Great video! However, I don't know whether the historical narrative is completely accurate. Specifically, that we evolved to consume and that this is the first time in human history that we have access to an "unlimited" supply of products. For anyone interested in big history like this, I can't recommend "The Dawn of Everything" by David Graeber and David Wengrow enough. In their book they explain that there are multiple examples of hunter gatherer societies that could easily survive with only 2 to 3 days of work a week, because of the regional natural abundance. It should be noted though that this was of course very regional dependent. But the point stands, that for thousands of years a considerable amount of people had access to abundance, without abusing it. Therefore, the actual question should be: what changed? Answering this question ineventably leads to answers that look more critical at the current system. For example: how, through marketing, the idea prevails that all our problems can be fixed through consuming. In short: over-consumption is not in the human nature, as argued in the video, but rather a fairly recent problem, that requires us to reconsider the recent changes.

[@WayeOfLife]

Thank you🙏🏼... Great film. Love the humour and style. It opens up known information into a style that hopefully reaches new audiences🙏🏼

[@patagonia]

We hope so too! Just trying to add some levity to a serious situation!

[@WayeOfLife]

@@patagonia exactly. I pick up trash on my daily runs. The biggest thing I try to convey is that I have fun doing it.. being sustainable and environmentally responsible doesn't mean we can't enjoy life and have fun in the process

[@patagonia]

Sounds like you're living your best life! Thanks for helping to clean up our home planet 🌍

[@beckythornton6470]

Patagonia is for real. Making very good quality because they do care. I can prove it. 34 yrs ago, in Alaska, I found a Patagonia pullover sweater frozen to the ground. I picked it up and saw it still had tags and was new. Washed it and have been staying cozy with it every winter since then (1990). It is still in fabulous condition (wish I could post a pic here), and I get compliments on it frequently. Anticipating at least 5-7 more years of wear. Great company.

[@GSBMxyz]

26 years wearing the same fleece ( capilene in fancy) sweater from Patagonia and still going.

[@mikhaelnarduci]

How can I collaborate to translate this film to Brazillian Portuguese? You guys were just brilliant! Brazil must listen to it.

[@leonardneamtu_]

Loved the snarky remarks of the British narrator!

[@iestynx]

Anyone know of a website or a list of companies that have this “built to last” and ethical mentality?

[@kurtbusch1539]

r/BuyItForLife?

[@PNorthWDad]

Yes multiple go to your local hardware store you will find everything you need with not one bit of Patagonia or the north face gear. One and the same

[@stinkybadger2000]

Great film, love the point you're getting across. However, the production just makes it feel a bit jokey and not serious.

[@svelasco85]

And to think I was the only one that noticed… rap music? Jokes? Stephen Colbert? Cavemen with phones like a Geico commercial?

[@jaxonboys3366]

Unless a herbicide is used to defoliate cotton plants, cotton can only be harvested by hand. Cotton pickers cannot be paid enough to do this chore, leading to less than sustainable wages. The expense of harvesting and separating cotton that has not been defoliated is unsustainable.

[@maxousam]

Nice ! But the shitty KZbin consumptions ads that you are forced to watch in the video are really contradictory lol

[@oweningarfield5943]

Nicely done!

[@BrandonFalkTheActor]

"cooking websites where you have to read someone's whole life story to get to the recipe." Hahahaha, I feel this!

[@susiefairfield7218]

As a tried n true non consumer: this is taumatizing to me It's very maddening to live out of a nap sack after sellin everything I managed to gather from circumstance in life, to live alone, and with nothing in a world full of people happily rushing around spending so much energy consuming

[@TheHammockMan95]

The Philomena Cunk copying seems a bit lazy... sorry

[@cwsampson]

I came to say this.

[@MysticMinis-ol3co]

I do appreciate the awareness from this company. I enjoyed the overall tone and and can see why it would be important to this brand to not be perceived as cheap, mass produced shite, and sense maybe some regret at the direction they took in mass production, which according to the comment section here, inevitably lowered their brand’s quality or even just perceived quality. I’ve never been able to afford buying anything from Patagonia and was also turned off from the brand initially when I saw the kind of people buying it. Rich, smug, holier than thou climbers and hikers decked out in Patagonia and Arcteryx that wouldn’t give a poor dirtbag like myself the time of day. It’s gotten harder as I’ve gotten older to keep thrifting my clothes as I increase the intensity of my outdoor activities. It’s hard to ice climb and backpack in thrifted jeans that soak through and freeze your legs, but it’s also hard to bite the bullet and invest in nicer clothes when I see these same rich people complaining that their $1000 pants or jacket just tore after one use. For now, I’ll continue my winter shenanigans in subpar clothes and cross my fingers that l’ll get lucky and find some nice Patagonia or similar quality gear when thrifting.

[@KmmBev]

My Happy Hike shorts and capilene shirt- now almost 10 years old- I live in from May-Oct- I've climbed thousands of vertical feet - and have seen so many beautiful things while wearing them❤ We need to consume less but it would also be helpful if clothing companies offered more recycling programs🧐

[@aslander]

There are tons of textile recycling programs. If you aren't aware of them, then you just aren't looking. Reduce, Reuse, Recycle...in that order of importance. Recycling should be the last resort because it is inefficient and energy intensive.

[@h8dali]

​@@aslanderyou could have given literally a single example then if there are so many... but instead you chose to comment this

[@ribrobrooproop]

The funny thing is, this just makes me want to wade in my swim trunks. I never buy Patagonia products.

[@seancarlton27]

How does the environmental impact of testing the products fit into the Patagonia vision. And how does Patagonia ensure that their technologies for testing, marketing, and sales correctly align with their principles of practice??

[@erickarst8415]

many more comments than in other videos of this brand. It's good that it wakes up people even if they are critical.. Before, I thought it was just a brand strategy to sell more, and maybe it works for them. but it is the only one that proposes a campaign to reduce consumption. and that is already a lot for the planet. I can put all my clothes in an 80 liter bag... and that makes me happy. The lives of many people immersed in cities or urban areas where consumption is an activity is difficult to eradicate... While some of us go walking, climbing, riding a bicycle, others dress in clothes that they only use to go buy more clothes!! It's something to think about...

[@lynnecarter7628]

I cant even afford used Patagonia. I think it was awesome and innovative and simple, originally. Now its a snob name and super expensive and apparantly not much better quality. They obviously want you to have too much stuff. Ive lived a low consumer and impact life since 70s. I rarely but new. I keep clothes a very long time and mend them.

[@jaxonboys3366]

There was once a huge industry of textiles in Georgia and Alabama. In the 70s and 80s we decided that we just couldnt afford to pay our neighbors and family to make our clothing. Thus creating a swath of poverty and industrial ruin throughout the southeast. It's not that we really want to make good products for our customers, but the owners, upper management and stock holders want to make the most money that they can. We forget that if we pay more of those imaginary numbers to our community, our community has more magic numbers to spend on the same shitthropecene that they make and that other neighbors make. As long as the stock holders and CEOs break the bank, who gives a shitthopecene who makes what, where and how

[@allenbrothers]

Script problem ... I don't think any fisherman has ever "hiked" 15 miles while wearing their waders. I think the "steve's" would have weeded that person out a long time ago. Hike 15 miles to fish and then put your waders on, sure.

[@ScottWParson]

Too bad Patagonia isn't totally immune from this also. Their Essential boxer SUCK!!! I bought 4 pair two years ago in March. One pair had a huge hole after less than a year and I threw away a second pair tonight. Pretty sad, I have had a pair of their capilene boxers for over 25 years and they are in better shape than my essentials.

[@aslander]

Why didn't you have them replace them so that they realize there is an issue with the design?

[@TimmWagenknecht]

I wonder, what are the production costs for making this symphony of a film.

[@h8dali]

I wonder how many creatives get a job out of it, supporting themselves and their families...

[@AayushiRohilla]

The mockery of the system and then the advertisement. STEVE SAVE US 😂

[@cassandraknight8804]

So where do I get one of those fur cave dresses from ?

[@angeladawn805]

I've worked in outdoor retail since 1992. Back then, much stock was made onshore, and the store would employ 10 staff. 40 years on, there's greenwashing, enviro flag waving (while each item is packed in plastic bags). The staffing numbers are a third - and KPIs are much much greater.

[@lestvee2001]

I'll stop calling you PataGucci now. Whisky makes me happy too.

[@annetteawad1871]

Wtf is this half off jacket called cause I can’t find it and when I use the captions it says karma donkey puffer jacket and that’s pretty ridiculous..

[@JonnoDoesStuff]

This was great. I gotta buy me some waders. And take up fishing

[@adadinthelifeofacyclist]

Just realised this is an advert to buy more shitthrop. Started off so well too...

[@ARIZJOE]

Read about the film in the NY Times. Thank you for making it.

[@patronhunt]

The narration has a real "Cunk on Earth" vibe. :-)

[@TheReamerSteve]

Brilliant!

[@AgentM3tallion]

Damned this marketing. I AM in the market for a new set of waders... Not sure whether to be afraid or glad to have come across this.

[@VRazz89]

"Ready, Aim, Hunt!" I loved the sponsored ad to go hunt at the Ranch in Buckridge TX. 🤮 I dont kill animals!

[@tiger_powers]

love from Spain - great one!!! Very well made, funny - sad but true on how it is

[@patagonia]

Thanks for the kind words! A lot of hard work went into creating this film and the team did a great job on this one! But yes, a hard honest look at what we are doing to ourselves. Hopefully it is a wake up call! Sending love back at ya 🫶

[@tiger_powers]

@@patagonia hopefully yes - shared it with lots of my peeps. If everyone would just do a little - would make such a difference. Anyhow thanks & keep it up!!

[@tjmartin328]

18:26 stat of the day music from the Le Batard Show

[@Supercruiser66]

Reminds me of sitting through a timeshare presentation

[@seanericson907]

They still make some products that are very well made and future-ready. Their torrentshell 3L is phenomenal and so is their hiking shorts. Most of it hilariously over priced and needless.

[@JessLaSoul]

44:04 …and that’s part of the problem, too. Lot of people love to make more than a lot of stuff…where put it? Sell it. Now try to tell them to stop making things in the first place…

[@nathanosterhaus]

Uh, Patagonia's clothing is made in China. Expensive crap made with cheap labor.

[@colemancalgary5260]

The cursing to get your point through is unnecessary lots of filler in this video and it could have been edited down to 10-15 minutes to get your point across!

[@skreenfeen74]

I had this on in the background while I was doing dishes and one of the commercials came on and I was like "WTF" 😅 I know it's not supposed to be funny but dang. Also, this is why I try to buy used or from companies that I know are "trying" to do better.

[@byardg0]

(It’s supposed to be funny)

[@wazalapa82]

Feel like Patagonia is missing the mark more and more each year . This feels like to was produced by Netflix (not a compliment) . Bring back your old film producers like the Malloys. Maybe it’s because I’m over 42 and this ad is aimed at the tik tok generation. I’ve been a long time Patagonia supporter but feel like it’s lost its core. I loved the worn wear series. But alas those products are from when the focus was on quality - the Patagonia items I have from the mid 2000’s still good but the recent items have all lacked quality

[@jaxonboys3366]

It would be quite easy to manufacture waders the way that other companies do. Make them so that they do not leak. They are not a new invention.

[@PedroFeixa]

Thank you Steven

[@gilabanget7986]

Why is that one scientist not wearing pants

[@devalaellune]

Oh, so Steven is to blame for all of this. I've been wondering.

[@Fairphone]

Love it!

[@ajourneytogrowth]

i love this

[@TrekkersTravels]

So funny and totally on point, hilarious, keep it up 😂

[@kate880728]

I hardly recommend a movie "The true Cost" if you are interested in the subject.

[@PNorthWDad]

I can’t afford 100$ pair of pants

[@Niklaos]

Many can though, and the ones who can should do so rather than buy 5 twenty dollars pairs. That's the point this is making.

[@PNorthWDad]

@@Niklaos hey ol boy, I’ve put them all to the test there are brands that are cheap that last just as long with the right care and treatments. Thanks for your lesson but keep your yaps to yourself. Patagonia is for yuppys who think they are better than others. No professional blue collar hard worker is pumping out Patagonia pants or shirts for that matter check your local boys who are working hard in the ditches. On the trees. In the dirt and mud. Landscapers contractors etc. maybe the foreman had a pair of pats with his altra running work shoe and his 300 dollar puffy shirt holding a clip board. But those guys are the ones who wear and tear the gear. But thanks for explaining ;)

[@aslander]

​@@PNorthWDadI don't think you understand their target demographics. These aren't landscaping clothes, ya weirdo

[@caseysherrill2663]

@@Niklaos Seriously man. vintage is better lasting then pat gear anyways, you ever seen a puffy light up next to a flame? bonfires? forget about it

[@Niklaos]

@@PNorthWDad since you've put them all to the test, which brands are more durable & cheaper? Also Patagonia isn't work wear - even though they have some work wear looking products in recent years. I would be surprised if Patagonia made the best products for specific "blue colar work" applications.

[@eewilson9835]

Can you make waders that don't kill people? There has to be a way. Asking for a friend that had a son fishing in the ocean bay and got saturated, sunk, and died in them. Thanks and swearing does not offend anyone that has suffered the loss of a loved one.

[@agirlisnoone5953]

I tried searching the Internet for credit to Philomena Crunk because you guys ripped off her voice. I'd DEFINITELY be sueing if I were her. It's the only reason I wanted to watch this because she's funny af

[@FlipsideKollektive-fh4ql]

Best movie of the year for sure

[@omgicantfindanamenot]

Disappointed by this one tbh, the message is undercut by the obvious philomena cunk narration and jokes which make it hard to take it seriously

[@metacum]

Great production, angle and mood. Probably the smartest commercial I've seen in years. May not be as effective as the famous "Don't buy this jacket", but oh so stealthy and versatile. Now back to making fewer and better products, guys 😎

[@snowcrash512]

You could improve the world greatly by bringing back the Nine trails shorts, the replacement model is slightly worse in every way.

[@patagonia]

Hey there! Sounds like you have some feedback that could be valuable to our team! If you would like to give feedback about the Nine Trail shorts, please reach out to our Customer Experience team here, pat.ag/YT/CustomerService. They would love to hear your thoughts! If you wish to review our latest gear, leaving a review on our website is the best way to go. This feedback can be extremely helpful to our product team so that we can make changes in future iterations so that they are better quality and so they are more repairable. Let us know if you have any questions!

[@Pablohiri2]

For the company that sells plastic clothes to everyone for a ridiculous amount lol

[@megankwisdom]

Did vic berger edit this lol

[@pythongrl889]

As always, another amazing film by Patagonia!

[@agustinvivian9740]

great brand advertising !

[@rlbt106]

Philomena Cunk (ish) style is good

[@starkotic]

Uhh, hope people are aware of this shit already! Its been happening for decades.

[@n.duquette]

Please bring back American manufacturing of clothing. You have the means, you should be leading the charge on this and plenty of yuppies will buy a 500$ puffer vest to walk 30’ for an 8$ latte. Let them pay the way for the return of American Made.

[@Cactuspo12]

Vsauce reference 💪 14:11

[@roryw6845]

Diana Morgan is great, but not for this. Hard to stay with it. (Had to stop halfway to make this comment). Very cool film though.

[@rajdungrani3073]

Best movie ever

[@Antonpug]

Thank you for bringing attention to this important topic - a couple of comments - Maybe a matter of taste, but I prefer your more cinematic documentaries - this is a little bit too heavy on ridiculous humor. An when it comes to products - I've noticed that you've shrunk the color options for Men's clothing. I'm having a hard time finding apparel that actually looks good now from you guys. You used to offer bright greens, bright purple, bright yellow, bright, bright, bright, but now, for some apparel, it's a choice between brown, gray, black, and camo - disappointing.

[@davidziegler4594]

I really wanted to watch but the faux Philomena Cunk narration was just too much, even after only 5 minutes. It was distracting and about as witty as those inane insurance commercials on TV.

[@adadinthelifeofacyclist]

Certainly very Cunky. Philomenia Cunk is brilliant, but this would definitely be better without the attempt particularly as the humour has to be kept weak for such a serious topic.

[@chuckcantillon4764]

The film caught my attention as an awareness of our wasteful culture. Very quickly i realized its myopic and very pretentious. The narrow minded oversimplified view of society is so homogeneous, how can such empty minds be so confident ? I guess the answer is in the question, confidence from an empty mind. The ivory tower they sit in, the oversimplified view of humanity makes this film a perfect addition to the its namesake, cheap crap destined for the landfill. As a freegan who dumpster dives, theres no glamour or hipster value in it, im just glad im not part of your narrow understanding.

[@timothywing8604]

VERY good add, y'all! While, yes, I know that this is a cynical ploy to sell more merch, at least your stuff is high enough quality to get a long service life out of 'em. (If you want to be a true Chad, you just buy mil-surplus! Only downside to that is you may end up looking like you are preparing for the Boogaloo, so... show restraint. lol.) (Also, how's that road coming?)

[@DropofHoney-ku2po]

It’s the Koyaanisqatsi of fast fashion 😂

[@chezchundy8892]

This is rich, coming from a company who is still pushing clothing made from plastic

[@PapiBooBoo]

Well written, how rich is using adverts turning resources into money while killing us all. But what makes u happy? Are u going to let mutton psycho u ? Are u a Steven? What really is important is what makes u happy, spending time with love ones and in natures before it’s all gone. Your clothes may outlive you. So is your life more important or your clothes or things?

[@nathanrains9292]

Ah take note friends. Patagonia makes better clothing and hates mass production of "stuff" BUT they will have a spring/summer/fall/winter line up every year offering over priced clothing toting that they are better. Its hard to verify how sustainable the products are when they are produced in china, vietnam, cambodia etc...

[@J4YsonPG]

Hmm, its all well and good shouting from your high chair about fast fashion when at the same time you charge £60 for a t-shirt. The reality is; there is a market for cheap clothes because most of those who buy them cannot afford to spend more. You cannot point at the problem without offering a solution as otherwise its only a marketing ploy aimed at spreading your brand. I wonder, how many of your staff could afford your products without the staff discount. I dont think it would be many, but that is the reality of the population, most do not have £100-£120 to spend on a fleece. The entire industry needs to look at their profit margins and the sustainability.