The Simplest, Fastest, & Most Profitable Detailing Strategies | 6 Products!

[@richfriedrich3531]

I would explain the price as the customer is paying for your knowledge to do the job not your time to do the job. Your expert knowledge is the factor that determines how long the job takes. Knowledge is priceless

[@VIDEOHEREBOB]

As a marketing person, if I may add...Identify and focus on the core benefits as perceived by the customer. Ask yourself, what is your customer really looking for by coming to you? If you just think that all they want a clean car, think again.

[@JackRR15]

What would they want other than having clean car?

[@wilsonautodetailing]

So so so true, great input man I appreciate it

[@LifeisLofiMusic]

Love this! While the goal is a clean car but when you get to know your customer, you understand what’s important to them. Hence his tailored service

[@VIDEOHEREBOB]

@@JackRR15 The key is looking at it from their point of view. Get to understand each customer's individual wants and needs. That's really what any business needs to do. Let's begin: You're providing the customer with convenience, you're saving them time (time is money), providing piece of mind, you're stroking their ego, preventing them from potential injury, you're making them look good to others, brightening their day, reducing stress and worry, maintaining their reputation, and I'm sure I've missed a bunch more.

[@jasonshort3047]

Also a marketing guy who runs a detail shop! People often don't know what to expect from a detail because they probably have never had one before. If they have, ask them what they liked about their last detail guy and what they didn't. By doing this you will instantly create a good first impression. It's easy to get caught in the weeds with lingo and stuff that doesn't matter to the client. That's why it's important to get straight to the pain points and take the time to educate on what they actually care about. It will save you time and money and deliver a more satisfying result because you aren't wasting time on what the client won't even notice.

[@nofsgiven3855]

That’s how I think of. I charge a lot more because I don’t wanna deal with the broke folks because they always wanna get there moneys worth and there is always something you can’t remove or take care off so I charge way more so I can deal with ppl that actually take care of there vehicles

[@wilsonautodetailing]

Very true. When people instantly haggle with me over the phone I know this is not the customer I am going to be doing business with

[@zathial6246]

yes, exactly and those customers are the ones that want to get a lower price by trying to convince you to lower it...

[@twobibfr]

In fact, that's the same thing for all business :)

[@startingtech3900]

i raised my prices and stopped offering cheap ass options well see if people respond well they weren't getting the cheap options anyway! the jobs i was selling were always the 100+ $ full service paint correction

[@PITTS247]

Yes - conserve your energy. I’m still learning how to do this, but cleaning the wheels wear me out. Just starting using my drill brush for it. Helps a ton 👍

[@Jommybutler1234]

If you are detailing for profit....stop watching the 100 hour, glam details and start paying attention to what this guy is doing Spot On

[@wilsonautodetailing]

Thank you Kyle. That means a ton

[@butskiiueepp1625]

I like your outlook on the business man! Most people would think it’s a lazy approach but time is money! & detailing takes serious time especially those perfectionists who want to clean every inch of the car. Great video man & even better points made!

[@wilsonautodetailing]

Exactly! Haha it’s interesting how people are groomed to think. Time is the only commodity we will never get more of and yet people are so willing to give it away for nothing

[@wilsonautodetailing]

Absolutely! I spent a lot of years trading more of my time than I wanted to, but it built up a clientele that have stuck with me for literally 8-9 years in some cases

[@edicityfam6927]

your way of thinking is amazing. i’m 20 and i love cars. i was working as a quick lube tech but was laid off bc of covid. i ended up becoming a detailer at this big motor company and it’s not a dealership. i’m learning to clean and it’s great. it’s exciting and you stay active.

[@joseysuscarros9244]

Honestly, I have to say the truth you are the best detailing person that I ever see on KZbin The way you explain all about detailing really makes sense and understandable you know what I’m going to subscribe on your channel. I really enjoy seeing your videos

[@ronaldmogorosi1365]

Man ..I really thank Gis for you .my name is Ronald from South Africa ..I have been steadfast watching your Vids and have bought 50% of what you always recommend ..my business is growing in a unique way ..all thanx to you ..even though i spend a lot on your videos

[@mrwilson4572]

Wow, $75 is cheap. I would need to pay $200-300 for that job here in Sweden. Nice job 👍 Felt that pain when the steamer broke down haha

[@siturbo2000]

I gotta say I bought the Gtechiq upholstery protectant after watching your video, and I did exactly what you did by rubbing it in, letting it dry the whole 9. Not even close, water went straight into the fibers not one singe water bead sat on top so not sure what else was going on there but that wasn't worth the additional $15 when I can just scotch guard it and get the same results. YES, I did a test run with the scotch guard first and they both performed exactly the same AND I even went back over the scotch guard with the Techinqs and water still didn't bead.

[@kaisergrendel]

I'm just a humble amateur who likes detailing but I liked watching this just to be more efficient. As much as I'd like, I don't have a dozen hours a week to cover every square inch of my car but still want a result that looks like I do.

[@startingtech3900]

right!

[@johndelacroix9909]

Circular swirls are not in fact harder to remove. But it is easier to see since it has multiple angles where you can see them. And thats actually the reason behind dont wash in circular motion. Not because of the difficulty to remove.

[@javifranco4034]

So this wise financial wisdom you were so graceful to share with us is called "Up Selling". It's one of, if not THEE number one way to turn profits in sales. That's where the "Would you like to Super Size that number 1 sir?", came from...

[@JWL-UK]

$75 for ALL that was a huge bargain! I saw how much you charge for some of your add-ons and felt they were not great value. This though was awesome value. Think you should offer fusso coat though with that service for someone who wants the exterior well protected. It's simply the best 12-month lasting sealant that will give great protection against scratches too. Then finish it off with a ceramic detailer and boom!

[@johnwagner4559]

If he used f.c., which lasts and lasts, then he would make less money because he wouldn't have to do it very often.

[@wilsonautodetailing]

Hahaha ya I have some more expensive add ons and some less expensive but the math in all of them has definitely been thought through down to the pennies. I’m glad you think this is good value! I agree 🤓

[@timsproautospallc8973]

@@wilsonautodetailing Luke! My man!... hay broski I know you're a buzy dude as am I, but I shot you an email a month or so ago an was wondering if there is still a chance you take business questions an I mean on the Proffesional level???... if so please send me a way to get into contact with you. I'd think you might be interested in what I've got to say that's all. Oh an lastly as another man of Christ, (I'm an ordained minister from the N.A.C.M.) God bless 🙏 an SALUTE!!!🔝🇺🇸🙋🏾‍♂️👊🏾

[@wilsonautodetailing]

Hey man I will try to find the email! Sorry for the late response. Lots of emails and messages to sort through these days. I need a better system

[@timsproautospallc8973]

@@wilsonautodetailing it's all good thank you for reaching out to me though I appreciate it, but YES please contact me as soon as you can I'd more then appreciate it as I've got some serious things to discuss all good of course, SALUTE!!!🔝🇺🇸🙋🏾‍♂️🤟🏽

[@johnmcdonald9070]

Awesome job explaining as usual.. Just what is the exterior "detail" called on your menu, as you're also applying a spray wax?

[@deporterdetailing]

Hey Luke! What hourly rate are you averaging? I will agree with you that so many detailers think like detailers, not business owners. They don’t sell, they can’t upsell, the don’t know hot to run a business and wonder why they can’t get clients or make the money they want to make. Have to set expectations and do what you’re being paid for as well. And stick to your prices! I’ve realized I’ve been undercharging for interiors. Also Gtechniq Smart Fabric is awesome! I’ve got the 1000mL bottle of it! Also being salesy is not dishonest. It’s called owning a business!

[@wilsonautodetailing]

So true!!!! To answer your first question I generally don’t work for less than $50 hourly these days though I also run the online side of my business now so I am not completely dependent on detailing

[@deporterdetailing]

Wilson Auto Detailing That’s what my minimum would be as well. I aim for close to $100 an hour now. Sometimes on coating jobs I can pull $150-200 an hour. And it’s easier and less strenuous work haha. What’s your online business? I’m intrigued....

[@bigfranksworld]

I have been using the TEC582 and love it. Except that I find that it has zero anti static properties, and dust sticks to it like a magnet.

[@nono_ct200]

The Customer is often very pleased if you bring add-ons into the sales process, they can even get mad if you don't.

[@wilsonautodetailing]

Very true

[@stevenholub3446]

Might make them feel like your trying to extract money by selling them a bunch of stuff they don't want or really need

[@highgrade199]

Great video. Keep your personal approach, you deliver solid knowledge, logical business mindset with a passion for the craft at hand. Also energy management, absolutely bang on about that! Keep up the great work bud.

[@ericvillarreal1618]

I had this as a hobby when I was in high-school and college I fell off once I was in the oil field I feel like I can do this again... walk the walk talk the talk.

[@mr.lad-detailingtricksntip]

The Ceramic Detail Spray is literally my go to for so much! Great vid!

[@wilsonautodetailing]

It’s unbelievable! Thanks man!

[@maddenautomobiledetailing]

Luke, Have you used ceramic detail spray long enough to know longevity? Compared to meguiars ceramic spray. Thank you for all your videos. Learning lots from your experience.

[@mr.lad-detailingtricksntip]

Mark Madden I’m not sure if your addressing me or Luke but what Ceramic Spray are you referring to? The HCW or the Ceramic Detailer?

[@aval5098]

Circular scratches are more noticeable because there are more angles it can be seen from. That’s why there’s the suggestion to use straight lines or “S” patterns. It has nothing to do with marketing.

[@marlenesanchez6370]

If someone complain about the price. Well, take it to a car wash tunnel for few bucks and scratch your paint. Nobody have to tell you what's your value. He charges for the effort, time, products and knowledge. I'm totally agree with that. I like his videos. This are top quality washes. None scratch methods, great products and a guy you can trust your car with your stuff.

[@wilsonautodetailing]

Thank you! That means a ton!

[@RICGIL1]

I have so much respect for your extreme attention to detail.

[@wilsonautodetailing]

Thank you Ric, I really appreciate that

[@saleemakhtar87]

Your approach in this video is simply amazing....most result with least product vs overload by others.....good luck to you in your work and life!

[@wilsonautodetailing]

Thank you! I really appreciate that!

[@209lapko]

Terrific job! as always great info…

[@JULIANMOSQUERAAGREDO]

Love the minimalist of your detailing, it's perfect!

[@LJfootball14]

The top price for any add-on is whatever the price the customer will pay consistently which meets their expectations. No need to apologize for maximizing your time and money. The #1 thing you sale, is your self. That’s before anything else.

[@wilsonautodetailing]

Absolutely. Thinking like an entrepreneur not a detailer

[@Hussein0111]

Thanks for your tips and inputs!💯

[@alancongratssoonyoullhead5273]

Hi there, what product you use to clay windows? Thanks

[@bakedbuddha1072]

The thing with the circular motion scratches is to go with the airflow so from to back or back to front in case of any scratching because as your driving dirt and crust will go across your vehicle going with the airflow keeps everything uniform so there’s no cross scratching

[@nutritionperfection]

Hey Luke, good video. Quick question. How much of the G Techniq Smart Fabric do you go through on a vehicle this size?

[@wilsonautodetailing]

I went through about 3 quarters of the bottle. Though I will say I get a discount on these products because I am an affiliate of the website they come from so your prices may need to be adjusted based on the bottle price. Part of the benefit of spending a lot of blood sweat and tears building an audience. It comes with its perks

[@nutritionperfection]

@@wilsonautodetailing for sure. I'm glad you're getting some perks from all of your efforts. I appreciate the reply. Ive usually used 303 fabric guard (as an upsell item) but think I will give this stuff a try to compare.

[@autoglaze.burdwan]

Really helpful bro. Keep doing good work.Best wishes.

[@richardwakefield5902]

As far as wheel cleaners, I can also recommend P&S Brake Buster.

[@wilsonautodetailing]

Definitely!

[@goldenarmzzz653]

Awesome! Genuine information I am learning a wealth of knowledge from you Wilson, I appreciate all your content and knowledge. Truly inspiring and takes alot of guess work out for me. Thank you so much for using your platform to help MANY! I too am just starting mobile detailing and you have made me very excited to get started. Again thanks so much. If I do decide to make a KZbin channel I will be sure to shout you out on all my videos! Keep up the great work!

[@utilemobiledetail]

Thank you for putting out these videos. They are full of VALUE. I am grateful for you.

[@wilsonautodetailing]

Thank you my man! That means a ton!

[@AnoymousUnionSoldier]

5:43 is a testament to your extreme attention to detail

[@miguemota8652]

What drill speed do you set your drill to ?

[@ewanwhite1733]

Do you use cold water or slightly warm water ? When using the buckets to hand wash ?? Great videos keep it up 👍🏼

[@jakesta11]

Simple question.. after speaking the floor mats, when you vacuum do you remove the filter from the vac (and replace with a foam filter)?...

[@andrewmonument5595]

Hi, I'm not a detailer im just starting to get into detailing and maintaing my cars paint and I've ordered some Meguiars Ceramic Paste Wax 2.0. My question is how do I wash my car after this is applied without removing the wax itself? I usually use the Auto Glym Polar Blast, Wash and Sealant, is this still necessary? Thanks all

[@aaronalp2639]

Andrew Monument Hi Andrew, I’m a detailer myself so I’ll try and answer your question for you here. Eventually wax will degrade over time, how long you get out of a wax depends on road conditions (how much grime is getting onto the surface and if there’s salt on your roads etc). Even ceramic coats slowly degrade over a year or a few years depending on the coating that has been applied. That being said, I would say keep using your snow foam before hand. Polar blast is a ph neutral foam so is safe for waxes and coatings. The point of the foam pre wash is to safely drag and lift loose contaminants from the surface before contact washing. If you didn’t do this, you would be essentially pushing minute grit like particles over your paint thus causing scratches and swirls and essentially sanding off your wax protection little bit by little bit. Meguiars also do a ceramic spray wax. This would be a great way to quickly top up your existing wax protection between washes so you can get the best longevity out of your new wax! Enjoy using it! Hope this helped you out a bit!

[@wilsonautodetailing]

Hey Andrew, first of all, great pick with the wax, it's totally underrated. To your question, I would keep it really simple. Most car washes don't actually strip off the wax that sits on the paint. For example, meguiars gold class car soap that you can pick up at walmart is a great standard car soap that does not strip anything off. Again, most don't and will actually tell you that they don't

[@brodiehemingway7561]

Amazing job, really well-spoken and you motivate others to work hard and do well.

[@wilsonautodetailing]

Thanks Brodie! I’m glad you can find some motivation in it!

[@j_pedraz]

I'm glad I found your channel, thank you for the helpful information and genuine recommendations.

[@markaxton1984]

I generally spend between 2 hrs to 2 1/2 hrs on a maintenance wash and interior hover and wipe down and protect either with 303 or cg's silk and shine. I charge £50 Am I taking to long or not charging enough. Great vid fella.

[@wilsonautodetailing]

Thanks man! Hard to say just because it’s pretty subjective. I will create more videos on the future addressing more specific questions like this ONR

[@CaedmonKovacs]

I was wondering what strategy you use to dry the paint and vehicle? As well if anyone has any suggestions I will take them. Thank you

[@Charlestondetailers]

I didn't see the vacuum in the links description... Can you post that as well?

[@robc1154]

You’re the man Wilson

[@josemartin7369]

Nice

[@IZZYICE93]

What would be the best approach To starting a detailing car business should I work for a corporate detailing business to learn the ins and outs and get some experience or Should I do?

[@aabb-vv3fo]

All the products that you mentioned in this video are not available for UK and even for US are sold out or no longer available. What 6 similar products should I use if I live in UK? Thank you

[@jeremysmith2256]

With the Technicians wax. What is the dilution rate if any? Thanks.

[@caleballen3878]

You can use it full strength or cut it 1:1 i would say just test it and see how each works for you

[@Kahleeb.]

Can tell you’ve read E-myth!! Great insight.

[@markmccullough6873]

Love the video good content.Makes me rethink my packages.Good stuff.Stay Safe Stay Healthy

[@wilsonautodetailing]

So glad mark! Let me know if I can help with anything

[@RennyTG]

What size brushes do you use? Work stuff brand?

[@johnnyflores6072]

What spray did you use before claying the windows??

[@andrewcier8668]

I use gyeon wet coat on the final rinse to make drying easier and turtle waxes drying ceramic spray coating

[@wilsonautodetailing]

Love it! Good combo!

[@carlosautodetailing114]

will u put the link to the ridgid cordless vacuum please thanks

[@kingspina1781]

Did you get it does it work good?

[@carlosautodetailing114]

@@kingspina1781 yes

[@jeffeisenzapf4131]

So you charge 75 to shampoo and put the gtec fabric guard?

[@ronniemoll955]

Good morning Luke. How are you? I hope you and your family are doing well. I was wondering about how long this detail took you? Thank you for your time and for making these videos and stay safe.

[@AMindInOverdrive]

If guys can't get around the hourly mindset, a simple trick is to attribute a higher hourly rate to your time. E.g. A good hourly rate employee might be on $40 but running your own business, you count in travel time, accounts/admin time, costs for gas/power/water/equipment/computers/disposables/taxes/down-time/phone/internet/office expenses/vehicle-expenses, etc...factoring it all in you're probably about double...and maybe then some...plus extra work could be considered Overtime (x1.5) ...just an example of how to think

[@ljguy300]

Take a drink every time he says " with that being said"

[@datguy4104]

qoif wqjuiog mqlk lonooij qlkwnd :)

[@martinsmall8049]

Dude I love your videos. Thank you !!!!! God bless you my brother !!!

[@OrtegaGirls007]

What do you use as your clay bar lubricant

[@GoebelsDetailshop78]

Been using that ceramic spray for over a year or so and it’s awesome stuff 🤙🏼 easy to wipe on

[@wilsonautodetailing]

So true!

[@jeffeisenzapf4131]

I agree with you payment process with the mobile tech...so if your detail is 150 dollars obviously you have to charge tax so is that 150 with the tax included or does the app add the tax to the 150 so then it's would be 170 let's say?

[@VW.907]

I agree on the value proposition.

[@wilsonautodetailing]

Definitely. Profitability has to be priority

[@intentionzunlikely]

Detailing is one thing, detailing in the summer in the south... 😬

[@austinandersen3364]

It’s tough as hell

[@mattw4496]

Yikes!

[@miragexl007]

hmmm. lots of different choices...that ceramic detailer spray vs. Mcguires spray wax...So no concerns of using Ceramic spray? not into the Ceramic stuff yet...but this is just a basic spray I guess. Then the Renegade vs. CG VRP?. Good tip on Claying the Windows...didn't remember that.

[@SumMumBoMum]

Thanks... Really helpful video.

[@alfredol8519]

I have a harbor freight steamer , but man I wish I had a vx 5000

[@midnightmystery544]

Thinking about getting a 1385 soon

[@wilsonautodetailing]

Yep the vx 5000 is fantastic. I called the owner of the company just the other day and he is actually fixing the machine 3 years later for free. Incredible.

[@alfredol8519]

Wow you cannot put a price on that time of customer service , really getting your bang for your buck there , I’ll level up soon , although the harbor freight steamer doesn’t compare it gets the job done for now ! , thanks for the content and for replying best of wishes !

[@Seannie_n]

Tfs . .....love all the tips you give

[@sergiooliva6635]

About how many cars do the supplies last

[@johnwagner4559]

Why does there appear to be a haze in that paint? Noticed it after you were done, at the end.

[@wilsonautodetailing]

Might be the light or the camera angle. Sometimes it’s difficult to replicate real life looks in a camera lens

[@luxeautodetailing596]

Technician’s Choice Ceramic Detail spray is an underrated industry leader!

[@wilsonautodetailing]

So true!

[@verdantacres4460]

We need a comparison video of the Rigid 18volt vac vs the small rigid you use. Very well done video as usual.

[@wilsonautodetailing]

Totally!!!

[@MissDDJolie]

What is the vac/extractor you used Luke? My Bissell is about to explode and the less I need to lug around with me the better 😊

[@wilsonautodetailing]

This is actually a cordless vacuum from rigid

[@thorstendt4369]

Why do you use water After such a small Spot washing?

[@connerhess5567]

You should check out Rema tiptop tire shine it's gives the perfect shine and lasts for weeks if applied properly incredible stuff

[@wilsonautodetailing]

Awesome! Thanks for the tip!

[@autocleanet40]

How beautiful. She shines. Bravo for your work 👏👍

[@wilsonautodetailing]

Thanks man! Definitely a good feeling after she was done!

[@autocleanet40]

@@wilsonautodetailing 😁😉

[@Gnetbird]

Thank you for going back to instructional videos instead of product reviews. 👍👍

[@midnightmystery544]

Might have to deal with the cash thing for a while though. Not going to be able to set myself up super established like for a while.

[@wilsonautodetailing]

Yep I’m the beginning stages I say go as simple as possiblr

[@gregrennie97]

Great video and so true about importance of upselling! With all due respect, what happened to a two bucket wash being illogical and a waste of time haha? 😂 although it seems just as quick a previous methods you have shown with ONR 👍

[@wilsonautodetailing]

Hahaha I use the two bucket method in certain situations like this one because the vehicle is so new and paint is in Prestine condition

[@gregrennie97]

Wilson Auto Detailing seems reasonable to me man, thanks 👍

[@Charlestondetailers]

Great job, can i ask; 1- was this a mobile job? 2- what kind of vehicle are you driving to do mobile jobs?

[@toannguyen214dallas]

Great info

[@californiachief27x]

Nice video bro.

[@RaldasDetails]

Excellent video mi hermano!!👍🏼👍🏼

[@858Chris]

Which steam cleaner are you using?

[@wilsonautodetailing]

This is the vx 5000

[@garyleeheard3434]

How much is a steamer for cleaning cars?...

[@rptrick79]

the 1 he is using is just under $1000

[@efficialdetail5081]

Hope this message reaches you can you give me a list of environmental safe products for washing vehicle from rims to engine and door jams

[@Brock67]

Best way to compete with other companies that are mobile when I’m not mobile yet?

[@midnightmystery544]

I could see that sealant working as you applied it! Nice! No. Super cool!

[@wilsonautodetailing]

Definitely!

[@timsproautospallc8973]

Superb video as always Mr. Wilson👏... Your channel is the one I watch most, ( I follow several), an I absolutely gotta give credit where it's due. Thanx for being a big contribution to where I'm at today an also for keeping it a 1,000% for us other Pro-Detailers an I mean that my dude. SALUTE!!!🔝🇺🇸🙋🏾‍♂️👊🏾

[@wilsonautodetailing]

That means A LOT! Thank you for taking the time to say something man

[@richieagame503]

Yea most people just quick vacuum. I move all seat full forward and back and flip them if possible. Get every single spot.

[@christianleclair4201]

good job

[@wilsonautodetailing]

Thanks man!

[@bilaln9359]

Would you say that new Technicians choice is better than Beadmaker?

[@wilsonautodetailing]

I would

[@chukki74]

Great video! Looot of value!

[@wilsonautodetailing]

Yessir!!

[@darrenmurray4720]

I always thought carpets and cloth mats had to be bone dry before you apply a fabric protector

[@wilsonautodetailing]

Yep, these were dry

[@billbuss7542]

I wasn’t able to get the links you listed t

[@wilsonautodetailing]

Sorry man, I’m not sure what to tell you. Maybe reload the page, if you hit the “show more” box below the video you should see the description box where they all are.

[@adriangrigg1989]

Hey what’s up man?! Hey so I know time isn’t really a factor for the value of work but I was just curious how long it took you to do this car?

[@guenterhaines8898]

Not sure you said, but how much time did this take you? I enjoy your videos.

[@wilsonautodetailing]

I can’t really remember hahaha they all seem to run together but this kind of detail takes me no more than 3 hours tops