The Simplest & Most Profitable Maintenance Detailing Strategy | 45 Minutes

[@jawbreaker007]

Early on in my detailing career, I would attend numerous car shows and gatherings. Later I joined a car club and we were off to the races. I'm fortunate that most of my new clients are referrals from existing maintenance clients. Great content on your channel. I wish you much health, happiness, and success. 🍻

[@wrbergner]

Luke...Some really terrific 411!!! You had over 10 years to get to this point of molding and shaping your business so you can pick and choose your clients. Now you can enjoy the fruits of your labor. I've always believed that the best advertising is your current customers bringing in referrals. It's free advertising.

[@epicautomotivedetailing]

This is brilliant. I speak with lots of people in the UK in the detailing community and your one of those detailers who cares and its all positive over here. Great Content and its great to see you get in front of the camera instead of those who hide behind it!

[@gogators5762]

Just watched your video this morning!!

[@TinoCarCare]

Yes! I’m watching one new video everyday for my lunch break. Keep it up!

[@samharmon4692]

YES. I feel like I am right in the middle of the transition to the high end clientel your talking about. The information in these videos is likely the tipping point I need.

[@arkiusyt8638]

I just started my business started a LLC and got 1 client so far... i love your vids and when is your course coming?

[@calebmc3296]

What’s an LLC ?!

[@therronhumphrey]

Limited Liability Company. Its what separates your assets from your business assets.

[@jorgelopez143]

Thank you for all that info you’ve helped me grow my business so much thanks 🤛🏼🤛🏼

[@robertknowles413]

I have been using The Last coat products for well over a year now and found it to be the keeper for me. I don't have an Astin Martin but my two vehicles look like they just came from the showroom floor. I also take care of my cars like you do for your customers. Small World. Thanks for the video and keep 'em coming.

[@jordanbest3926]

Luke as a fellow Tennessean I’ve got to say I love the channel and I really appreciate your information about business development. One thing I think would be helpful to mention for your audience and especially those new to running a business is your input costs and other factors. I realize your supply costs for this detail is fairly minimal but you’re using high quality stuff which can add up. Also I think drive time is VERY important to cover!! If you only work 45 minutes on a car but it takes 45 minutes to get to your client then in my mind you’re not at $100+ an hour. Your hourly earnings should be averaged over the course of the day. Again I think this is important for those starting out. Keep it up!

[@bobierley9561]

Good point. Is there a travel charge included for outside a 5 mile radius I.e.

[@adamvargas8781]

You don’t understand how much I’ve learned and appreciate these videos, keep it up brother!

[@alanizmobiledetailingalani2180]

Yes!!! Restarting a mobile detail business and your videos really helps. Thanks brother

[@donsdetailing5383]

Relationships are everything. Glad your wisdom has lead you to where you are. Thanks for the inspiration!

[@jonpagel9917]

I just finished a long Lincoln suv 2016. I promised to give a full interior detail if they brought me 3 customers. Little did I know that the owner was not tidy to say the least. Looked great 6 hours later lol. Included extraction, vac,apc and interior dressing wipe down, and door jams cleaned and glossed. All windows cleaned inside and out. Lots of fun.love it.

[@clifhellner1493]

What did you charge?

[@clifhellner1493]

I wouldn’t offer anything free. Getting into bartering can get messy. Your price is X amount of dollars, this is what’s included. The end. Just my 2 cents.

[@jonpagel9917]

They got a 230 dollar job free for bringing me three 230 dollar customers

[@thomasjohnson8246]

I only detail our own vehicles, but I still love your videos. We have some pretty nice stuff and I want to keep them in top condition. Thanks!

[@romanrykun9683]

Thank you for your time and videos, I learnt so much new staff

[@RaldasDetails]

I love your videos Luke!! Me encantan tus videos mi hermano!!👍🏼👍🏼

[@lawrencecayetano776]

YES!!! Just getting started in the detailing business and this is great advice!!!

[@clifhellner1493]

Great video. What you have accomplished and built through the years, is rather remarkable. Especially at such a young age. There’s no doubt, you are making a damn good living! Which, I would guess, most people would be shocked at your earnings. Well deserved, keep it up!

[@drewpatersoniii1075]

Great video!!! Mad Skills! I learn something from you every video I watch.

[@kingadrian7137]

Love how you talk and give advice in a business perspective. Making money and being your own business owner is what it’s about

[@Carlos.Rivera]

The owner seems cool guy. Hope we can see more of his car collection

[@Lexzeus2023]

Luke I love the channel and information I'm a beginner detailing but watching you makes this so much easier..keep it up

[@SkinnedBanana]

Your videos are just awesome man. Got a great attitude and take on detailing. Lots of respect.

[@JuanRodriguez-km8ey]

Love your videos. Does a maintenance detail comes with a vacuum. Thanks

[@birdiebrandon]

Absolutely love these videos. As a starting up detailing business the tips are extremely helpful

[@ianjackcleanyourmachineinc2510]

Yeah I should definitely look into the maintenance package, getting about two details a day and a lot of repeat customers but I haven't anchored any maintenance packages. Just got my 40th five star, i must be doing something right. Thanks Luke.

[@Mike-xt9fm]

Very intuitive video, I've been looking at your videos for some time and always impressed by them all . Great work !

[@Greg_P611]

Love the info bud. I really relate to where you've been to get where your going now. I started talking to my customers about my maintenance program since February this year. I have 12 already, and my clients love it. Most of the time I let myself in do my thing and boom that's it. Thanks Luke. Greg. Cadillac Auto Detailing & Ceramic Coatings. Cadillac MI

[@joaquinporras5729]

Yes! appreciate your informational videos

[@joshuasuares945]

Yes!! I really love the content and I've also learned a lot from this channel and would love to learn more!!

[@darrellbach6749]

Well said luke thanks again never miss your videos keep working hard.

[@173customdetailing9]

Hi Luke from across the pond England love the vids my biggest concern is our weather here 😁

[@mikew.1361]

Awesome content Luke !! I started watching your videos a while ago and hands down I subscribed . I think your content is amazing and super detailed . I loved detailing and the world of auto care is super satisfying to me . My wife gave me the ok to invest a little in products and tools to start detailing on the side . I just wanted to say thank you for the inspiration . Your killing it for your age !!!! Keep it up and thanks again !

[@willieandrews181]

Yes, and u are one of the best, and I've learned a lot from your videos, thanks, will, at Wills Auto Detailing in nc

[@nathanhawken6431]

great tips man keep up the good work

[@stefanpuffer]

Yes! And I love The Last Coat! Great stuff.

[@BRKistler]

Nice video. How long do do you wait for second coats of ceramic?

[@TurnerMobileDetailing]

Yes! Thanks for insights like this. I’m working on building my maintenance client base myself. I’ve got a Maserati and Jaguar to name a couple so far. Would I say the last coat can be used to top cquartz up or should I stay within a brand family?

[@deandrelong1070]

Hey can you guide me in the right direction. Aqua pro vac or mytee s300 non heated.?

[@sigridanaguiselle55]

Hi. Do you need insurance for your business? And if you do, which one do you recommend?

[@mpulsefpv859]

Love the video been applying most of your advice and have seen an exponential growth in my business keep it up can’t wait for the course I’ll be in there for sure

[@franciscoramos6676]

Great content 💪🏽

[@leonardoschonenstein4742]

Amazing video and advice👌 I just purchased the Sun Joe pressure washer and detailed a Jag. Do you think at some point you could make a polishing video?

[@DanIel-ep4qj]

Very good info and all true 👍

[@bilkusbanukhan8476]

Yes ! But I just have one question which I wish I could get in contact with u to ask you however i live in South Africa and people here dont pay as much for detailing because our currency is very low compared to yourll. Can you advise me on that

[@maxaquino6794]

Love your videos bro, I’m just interested in knowing you talk about maximizing profitability, I want to know what’s your goal? Do you plan on ever hiring people and how big can this kind of business go? You’ve inspired me to get started with a mobile detail business just bought a reliable older truck will be buying tank and other stuff this month!!! Thank you for the content

[@michaelrodgers2500]

Great information. What advice would you give for someone who wants to follow that model but lives, and wants to work in Murfreesboro, TN! Is that going to be an issue? ;)

[@bobhenn1692]

Yes! Been a while since I've written you Luke. These videos are very helpful for someone starting any business, particularly your comments about the importance of a steady cash flow. I'm retired now and a driveway detailer with my two C5 Vettes and find your product reviews very useful. I have one question. If you were to rank in order the top 3 ceramic toppers, what would they be (I know #1)? Hope married life is treating you well and I wish you good health and prosperity my brother in Christ. Your friend in Kansas, Bob Henn.

[@djscott57]

Good information!

[@stephencarbonaro5462]

I enjoy this format.

[@stlucieslayer2785]

Awesome vid as always helpful

[@14maxi]

What exactly is the pressure washer? The amazon link doesn’t work 😕

[@jeffm3072]

The old phrase is true, work smarter not harder. I too focus on vehicles which need maintenance rather then transformations cause time is money

[@DanTheMan]

what pressure washer do you use ?

[@matthewbrand6580]

Yes. Great content!

[@carlanthony332]

Very detailed.

[@thundermix100]

thanks lUKE THIs information even for one like me who is just starting and as a car enthusiast whose work has been on family cars , it is really important how to build a a list of reliable customers loyal customers who will give you the big bucks in the end

[@cdmautodetailing-CarDetailing]

Do you have contacts in UK to support your business strategy or is this more about the US market? In UK it would be difficult to find a mobile detailer on £100 hour.

[@Brodog57]

What is the best way to get clients in the beginning of car detailing

[@dan5087]

Sweet ride! I'm a fan of TLC as well. Very good coating on its own

[@TurboKing12]

So the strategy is... Maintenance customers!... Fair point

[@cburgz3697]

YES MY DUDE!!!!

[@AirsoftNoah3675]

Hek yeah we love these videos! Keep them coming!!

[@loscazadoresdewestsac4815]

Yo what towel do you use bro ?

[@midnightquest9758]

Good video , I need some of these clients . I live in Palm Desert CA and there is some super rich people here with lots of super cars

[@cartubdetailing]

Great points, totally agree! Nice car

[@zestooo6932]

It must not be hot there... how do you wash in direct sunlight?? Great video btw

[@TheMightyKriz8]

What if the customer wants inside and outside maintenance plan how would you price that ?

[@artaviuslincoln5941]

Love this video!!!

[@hardtruth607]

I just joined the channel but here’s an early congratulations on 100k (99.8k currently)! I was wondering if you had an extreme budget video or maybe that could be something you do? I.e. go to auto zone with a budget of 100-200$ and detail a car with your budget detailing Build!

[@hardtruth607]

I’m back happy 100k 😩

[@vividauto4323]

Love this video

[@sfcbudbrown2191]

Great video love your videos. Would Join a class if you have one. I also would love to order one of your detailing shirts.

[@lovellxo]

do u supply ur own water because i was watching some detailing vids myself and people in the comments say that wealthier clients expect u to bring ur own water and electricity kinda doesnt make sense but i wanted to see if u do it. hopefully u see this thanks for the vid

[@dawondjones]

I’ve been following him for years he doesn’t carry water and electric

[@manoloaycartg4266]

Very cool

[@bukie]

Guys...look at the neighborhood this guy lives in....nuff said about targeting this type of client. Another great video Luke!

[@thelonestarfisherman9558]

Great mind my brother 👊

[@mikeiceman9368]

That is awesome

[@carlover4239]

Can you review the Microfiber Madness Incredibrush flat?

[@voltage80x]

I agree with you mostly, but what about the damage to your body over time? Paint correcting 2-3 cars a week vs washing 3 cars a day... idk what do you think?

[@fallofmanbrand]

great video dude

[@juliangovender67]

Nice 1

[@caliluxurydetailing1853]

Id say get a pump sprayer for the brake buster it seems to slow you down a little bit on the end wheel

[@ClearViewES]

Yess love this video helps alot

[@fallofmanbrand]

great video bro

[@TheMightyKriz8]

Do you make your customers sign a contract for the maintenance plan?

[@Normster32]

Yes Yes Yes, lol thanks again great video !

[@victorrivera4263]

Hi Wilson, Really like your videos. Think they have good content. A recommendation, think that you are talking too fast in the videos. Need to slow down a bit. Take care.

[@billbuss7542]

I’ve never been impressed with the Last Coat . You really like it better than Beadmaker?

[@koioo2]

thumbs up just watching

[@koioo2]

yes

[@brendarizzo7651]

Do you charge more when you use top notch products......

[@antdog0421]

Yes 🙂

[@malachimakely302]

“Literally, as I tend to see it, how you sound look at it, but only if you’relookingto get intoprofessionaldetailingyourself, but the point is in the detailing world…” -Wilson Auto Detailing

[@iwanttolearnfromyou]

Luke man links not working

[@jakeramos5176]

YES

[@MoscowCityFinest15]

Yes brother

[@Jgreenstreet21]

Yes!

[@MakeMyAutoShine]

14:30 - Luke - that is a huge business tip! I have spent the last year trying to transition from acquiring new customers to selling more coatings, learning the coating options, learning how to explain coatings to customers without coming across like it is a hard sell, selecting the coating I think works best given my situation, documenting the application process for social proof purposes, etc. Hearing you talk about this leads me to believe that I need to pivot to focusing on maintenance clients as opposed to attracting new business. I have hesitated to do this as the cash I spend on AdWords (now that my SEO is on point) has brought back such a high ROI that I have allowed this to continue to fill my funnel. I am looking forward to your course. You have helped to "flatten the learning curve" for me and I thank you for that! -Joe Connolly www.MakeMyAutoShine.com

[@nathanrobinson3257]

Those numbers are so true but the problem with mobile detailing is unpacking and packing and then driving wich takestime

[@stckshift1806]

driving is fun!

[@Angel_Peg]

Depends on your setup

[@angelordonez3139]

Yes !!!!

[@AfterEffectsDetailing]

Would you start off using your clients water source?

[@Ianarvizu1]

Who else smashed the thumbs button for the algorithm