The story of Chrysler

Today I'll tell you a story about how a dropout created the massive American automotive corporation Chrysler. He owned a piece of Ford and even managed to buy the Dodge company. Enjoy the documentary!

[@BusinessChase]

Hey guys, these kind of videos are a hobby that I do outside my day job, I enjoy it. And if there is a topic, or a company you would like me to cover, feel free to add it below this comment, and I'll put it on the list. Cheers!

[@ernestcotton9324]

I would really like to see more of the beginning of Packard motors. The Packard had many unique features

[@THEScottCampbell]

Daimler took over Chrysler, raided Chrysler's $7 billion in cash, crashed the stock, and sold Chrysler for a "loss" (on paper). It was the most egregious act of corporate raiding in history.

[@manuelsmiley7125]

Lee I acocca probably orchestrated the whole thing considering he hired a GM guy to run the company who then sold it to Daimler Benz.

[@pilate3944]

Correct.

[@manuelsmiley7125]

Chrysler had 20 billion in the Bank when it merged with Daimler

[@SGTDuckButter]

I didn’t know that.

[@briwanderz]

They nearly destroyed Mitsubishi at the same time as well.. and vetoed an amazing car Chrysler engineers had designed, the Chrysler ME 412.. it's very nice looking, would have been better then any Mercedes performance wise and way cheaper.

[@BrandonHanson]

Terrific job on this video. An honorable mention is Chrysler having a collaboration with Mitsubishi. Just like how the Dodge Stealth and Mitsubishi 3000 GT were under the same platform.

[@samadagoat7769]

The eclipse and the eagle talen as well

[@DaMintyFresh1]

Well I guess that explains why my '93 Lebaron Convertible I had as a kid came stock with a Mitsubishi 3.0 V6 in it... Swear to God that 'lil ragtop had the fastest 0-90 acceleration of any other vehicle I've ever owned.. didn't go much past that tho, topped her out at just 105 mph, but compared to my V8 Tbird and even my 96 Stang she was by far the quickest getting there.. lol kinda miss that old car..it was fun building her back up from the heap she was when I found her.. good times with a good teacher, my uncle mark..

[@briwanderz]

The dodge / Plymouth colt was also a Mitsubishi built "imported for dodge" car for about 15 years.. the started working together in 1972 I believe.. actually odd the video didn't mention that.

[@scottpearce7466]

Dodge D50 / Plymouth Arrow were Mitsubishi mighty max pickups.

[@joeyager8479]

In the early 1920s Walter P. Chrysler reorganized and saved Willys from bankruptcy which eventually produced the Jeep and in 1986 Chrysler under Lee Iacocca bought out AMC which had acquired the remains of Willys from Kaiser which by that time owned the Jeep brand.

[@manuelsmiley7125]

"Chrysler" also saved a broke Daimler, AMC and it's currently keeping Fiat and Peugeot's lights on.

[@TheChill001]

eh no...that sadly isn't true. Of all the FCA brands it was dodge and fiat that were running on profit, fiat literally BOUGHT chrysler and chrysler hasn't been making any particularly new models since. Then PSA was and is hugely succesful in europe, south america, africa and even does better in australia and japan than any american brand...not to mention they bought opel from GM and made it have its first profit in over two decades...so plz, don't go throwing around that BS

[@manuelsmiley7125]

@@TheChill001 LMAO, you mean to tell me you didn't know? Barack Obama GAVE CHRYSLER away to Fiat basically for Free. Fiat had no money in 2009 to purchase Chrysler, it was the US government loan of 12 billion dollars that saved Chrysler AND Fiat because Fiat was struggling financially. When I say Chrysler, I'm talking about the entire company that makes Chrysler-Dodge-Jeep products. It's was Chrysler's profits that Fiat used to purchase the rest of Chrysler in 2014 Because Fiat couldn't afford to buy the company with it's own cash because it had no cash. During the FCA YEARS, Chrysler was the one making 90% of the profits because Fiat and it's cheap low margin vehicles and NON SELLING Maserati and Alfa Romeo's could not compete with the profits Chrysler-Dodge-Jeep-RAM consistently brought to the table. The only reason FCA Was FORCED to merge with Peugeot is because they GAMBLED 5 PLUS BILLION dollars on Alfa Romeo and it failed miserably. It was Chrysler's profits and government loans that saved Fiat.

[@waggitnshaggit6592]

@@manuelsmiley7125 well said

[@w41duvernay]

REMEMBER, that 5 cents an hour was when the US dollar was worth something.

[@brianandglendaharkin9457]

🇦🇺👍🏻💯⛽️thank God for MOPAR . Thanks Walter . 🇦🇺👍🏻

[@zYnCSGO]

MOPAR 🤟🏼

[@CudaBarr-mt2kj]

I owned mopar four 40 years that are the best

[@petergiourelas3753]

Chrysler always best motors

[@mohannadalswailem69]

Chrysler

[@rickyboy6390]

Nice video i never own, a chrysler but American cars are good

[@user-yh4ee4is2r]

Correct

[@masontalbot9703]

Mopar or no car

[@rockandroll4689]

i would have to take no car...

[@jasprvs.theworld5836]

i dont get how your channel doesnt get many views this is good quality

[@BusinessChase]

Me 2 brother 🙂

[@jasprvs.theworld5836]

@@BusinessChase youll figure it out one day fam 🙏🏼 you are spreading quality and valuable knowledge and information. i believe in you

[@ManiaMusicChannel]

Forgot about the time they bought Lamborghini and collaborated with Maserati, I hate Daimler for what they did to Chrysler but Chrysler did use some parts from Benz to develop the 300, Grand Cherokee and commercial vans of Dodge now Ram

[@johnbehneman1546]

THANK YOU SO MUCH.

[@zYnCSGO]

how can you leave out virgil exner 😒

[@motorworldzimbabwe]

I had to subscribe

[@fubarmodelyard1392]

Robert Eaton started this roller coaster ride and I'll never forgive him for that.

[@andrewps84]

A true dumbass he was.

[@tomboone201]

It's was a merger of equals .. ya right

[@HowardJrFord]

Eaton sold out Chrysler and got 500 million dollars out of the deal .

[@BILLIONAIREBRUCEWAYNE810]

If u just could've kept the cars time period correct this would've been amazing

[@rebeccaduncan5970]

with Walter Chrysler had working with GM and then on his own with Chrysler former Maxwell now, it is own now, as for it now, his own now, Chrysler now, thinking you MR Chrysler it is be a good times too, and then his get Dodge now,

[@dedomv11]

Great video

[@clarebutterfield6927]

Chrysler is the best!

[@rockandroll4689]

no - they are NOT!

[@powerwagon3731]

Thanks, just subscribed!

[@BusinessChase]

Thank you!

[@davidfoley8329]

Saying that no new cars were produced under Daimler is preposterous. How can you get the company's most recent history that wrong?

[@fk4515]

and the Big Diesel cheating scandal was VW, Chrysler did it to but only on 100,000 or so cars, they weren't selling a lot of Diesels

[@TheChill001]

@@fk4515 actually that scandal was almost all major car companies, VAG (VW) simply got the most attention because they were at the time the largest car company in the world.

[@davidfoley8329]

​@@fk4515 unrelated to my point. So..... ?

[@CudaBarr-mt2kj]

MOPAR RULES

[@briwanderz]

The connection with Mitsubishi probably should have been mentioned, they worked together for decades, atarting around 1972.. with the dodge / Plymouth Colt, at some points also sold as Mitsubishi mirage, Plymouth lazer / eagle talon (eclipse), dodge stealth Mitsubishi 3000gt... Plus Mitsubishi engines in multiple cars and a shared plant called diamond star motors... Also Daimler sadly almost destroyed Mitsubishi at the same time it had Chrysler.

[@briwanderz]

I have lost so many days just reading about the odd dealings between different car companies, Chrysler and Mitsubishi, Ford and Mazda, GM and everyone, especially Toyota and Isuzu. Plus all the rebadging is crazy.. Honda selling Isuzu and Mitsubishi. GM selling Toyotas, Daewoo and Isuzu.

[@greenradar1057]

Very nice viceo

[@BusinessChase]

Glad you enjoyed it!

[@CudaBarr-mt2kj]

HEMI RULES

[@tevinhoward4419]

F.C.A. US LLC was born dedicated to the founder the soul lives on

[@edarcuri182]

Chrysler was hired at GM by the Vice President of the Buick Division: Charles W. Nash. Nash's auto companies, unlike Chrysler, never went bankrupt. Nash saved GM and went on to buy the Jeffries company and changed the name to Nash Motors. Chrysler was a terrific manager and he made some great cars. He gets a lot of credit and much of it well deserved. Nash, who was a better manager, saved GM from bankruptcy and built cars with many innovations still used today. Nash's contribution to the industry is often ignored.

[@sylanderhopkins6665]

Paying 5k for a car back then is mindblowing

[@liamobrien6151]

Could do without a minute or two of second person narration.

[@theofficialytwhytee]

I hate that this guy didn’t talk about the Chrysler 300 or any of that. So lame

[@hoodagooboy5981]

Chrysler did not invent the wind tunnel. The Wright Brothers were using them as early as 1901. In fact, the first wind tunnel was designed and built around 1870, by the English inventor Francis Wenham.

[@RealSaulGoodman78]

13:47 that was alway VW as well

[@jmcnoneofyourbusiness3553]

And nowadays nobody wants a Chrysler or Dodge because of cheap parts and their owned with Peugeot which is junk in Europe. Sad.

[@TheChill001]

have you ever had a peugeot? I mean srs...peugeot aint crap. They're not the best, but certainly better in terms of quality than the dogshit put on market by chrysler in the nineties or the fiat derived vehicles.

[@prestonstephens7719]

My grandfather drove a Chrysler. It was with great pride that one day I was able to purchase a brand new one. What’s the story about a man and his NEW boat, and the second best day of his life??? Well, the BEST Day of my life was when I had it towed to the Ford dealership for a trade-in.

[@prestonstephens7719]

“It was with great pride that… “ I got your like. Chrysler made some of the prettiest cars ever,,, too bad they were all just a piece of….. got to go!!!!

[@leeatterberry1239]

How many government bailouts did Chrysler get? One two many?

[@jorgeb9715]

I knew the Chrysler building had nothing to do with Walter Chrysler,,they have had great cars,,Plymouth brand helped with sales,,I did not know Peugeout owned their shares no wonder they. Have become Racy ( horsepower)

[@tomboone201]

Huh?

[@Heisrisin3]

It’s a great video but you failed to mention the fact that Chrysler has had a history of financial troubles getting back to the 1950s. I’ve had two major bailouts. And all really is a result of making poor quality automobiles.

[@uswcboy]

This is completely incorrect towards the end. Pretty much from the 1970 period forward to present is completely inaccurate. Please check your sources. When Iacocca was brought to Chrysler (specifically to right the sinking ship) he sought loans from the government. Further the merger with AMC was specifically so that Chrysler could gain access to the keep brand who already had the Cherokee and Grand Cherokee (the latter under development) . You need to be more specific in why the Germans decided to acquire Chrysler and essentially lying by calling it a merger of equals to sell it to the company and the American public/stockholders. When in fact all Daimler wanted was the cash that Chrysler was hoarding from actually selling cars. Also, the information center on its last financial crisis resulting from Daimler siphoning off all the cash, products and development dollars for their own benefit, and the Cerberus capital furthering the companies near death experience. The government, at the request of the industry GM, Chrysler & Ford was bailed out again and basically gave the company to fiat with the promise to pay back the loan they were given from Tarp and the direct bail out funds. Fixing the end of this “tube history” would greatly improve its accuracy.

[@dnacannotchange]

why does gm copy Chrysler?

[@Chris-uo2vs]

LETS NOT. FORGET. WHO. DESIGNED. THE VIPER....... CARROL. SHELBY.....AND THE SHELBY. ECONOMY CARS

[@TheChill001]

in truth he actually had very little to do with the viper...he was just a name to give the viper some extra credibility...and it worked xD

[@Cammi_Rosalie]

It's sad to see what once was a pillar of automotive excellence get diluted, filtered and scavenged until it is no more that a word on paper. "Chrysler" doesn't mean anything anymore. The guys sporting their tough Ram trucks.. Yeah they're nice trucks. They look good. But hell, they're not even Dodges. They dropped the "Dodge" on their trucks. Now it's just "Ram" A Fiat Ram. "Fix It Again, Tony!" Then there's Jeep... Oh how they ruined pillaged, shamed, and dishonored that name.. It was a tough, capable little utility vehicle that fought in wars. Beloved by those who just want a reliable, simple yet sturdy and effective off-roader. (the Willys and CJ jeeps) Now what once was CJ, is no more that a glorified minivan with 4 doors (4 too many), their heated seats, automatic everyfuckingthing, Non-removable roofs and doors, baby-chair hook-ups and a 'roided up appearance. Mostly driven by soccer moms on dry pavement while a DVD plays Paw Patrol on endless repeat on their way to the nail salon from the daycare center. Then some have the gall, the nerve to put a "Willy's" Sticker on the damn things.. Oh the gore, the indecency, the abuse of the dead.. *pukes* R.I.P. Jeep. 1941 - 1987. I think I have one of the last (in my understanding) true Mopars. A Dodge, made by THE Chrysler corporation before it died and it's rotting corpse got brutalized and cannibalized by foreign companies. I drive a Dodge. A Mopar. A Product of Chrysler. Not a Diamler. Not a Fiat. Not a gawdam Stalantis or WTF ever the marque is being used by this month. Next month it'll probably be owned by some Hooflungpoo company from West Taiwan slicing out their own little hunk of the cadaver..

[@ront769]

I think you forgot to mention what model you drive.

[@it1988a]

Now it's just Italian junk. 318 V8 best engine in the history of cars.

[@laurensiemens1436]

You buy a Chrysler and your warranty really sucks

[@richardblais5232]

" ... and in 2025, Stellantis and all of it's holdings went 'tits-up' forever, finally ridding the world of the scourge of their ugly polluting products" - The End.

[@dicktracy6597]

A story of incompetence: how todays least reliable cars came to be