The story of the Spice King of India from a Tonga driver to a Millionaire

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VIDEO INTRODUCTION:
MDH Masale is remembered for more than one reason but one of the most well-known reasons is his smiling face in the brand’s advertisements, along with the catchy tagline “asli masale sach sach”.
We are deeply saddened to hear about the passing away of India’s iconic Spice King, Mahashay Dharampal Gulati.
Gulati ji’s story is one to be remembered. Born in Sialkot during his childhood he would help his father Chuni Lal to sell spices from a small shop Mahashian Di Hat in Pakistan. After the partition in 1947, his family moved to India and stayed back as refugees in Amritsar following which he then moved to Karol Bagh in the country’s capital city.
He had started his career with only Rs 1,500 from his father, with which he purchased a horse-drawn carriage for Rs 650. The income couldn’t support the family and he then decided to set up a spice grinding shop in Ajmal Khan Road. From then his story went down in history. In 1953, Gulati ji rented another shop in Chandni Chowk and in 1959 bought a plot in Kirti Nagar to set up their first factory and this was the start of the Mahashian Di Hat (MDH) legacy, which is now over 1,000 crores.
From Kashmir to Kanyakumari, MDH Spices are a symbol of good taste and fine cooking. He left his mark not only in our country but also around the world as his spices are exported to the United States of America, Canada, United Kingdom, Europe, South East Asia, Japan, U.A.E., and Saudi Arabia, to name a few.
He was awarded the country’s third-highest civilian award, the Padma Bhushan in 2019.
Today, rightly termed as ‘India’s Spice King’, he has left behind a legacy that will be remembered for years to come.
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#dharampalgulati #mdhchacha #thethinkschool #mdh Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.

[@SiddharthShukla987]

I knew his story since childhood and I hated it and felt like punching them on face when people used to say “Ye budhdha kabhi nahi marega” and all these things. These people call Musk and Besos as great Entrepreneurs and businessmen and negate the greats of India😅 Great work man ! Keep it up !

[@ThinkSchool]

Thank you so much :)

[@kalingradirish2485]

😑 I don't think anyone would say something as nasty as "Yeh budhdha Kabhi nahi marega", but one thing is for sure Mahashi Dharmpal Gulati was a successful businessman than an entrepreneur, JRD Tata( because he ventured into India's first airlines air India until Nehru nationalized airline),Elon Musk and Jeff Bezos come under entrepreneurs ! Nice video !

[@kalingradirish2485]

@@ThinkSchool Underrated channel, why not try collaborating with "Backstage with millionaires" ? Both of you will get more subscribers!

[@vaaman619]

You give me hope shukla ji

[@pramoduchiha]

@@kalingradirish2485 sorry to say magar aapke jese achhe log nahi hai desh meh 😂

[@avyakthark3509]

He was very humble when I met him at a business event in Dubai. But was meticulous in his business. This case study again reaffirmed it

[@ThinkSchool]

Wow! ❤️

[@santwanaa1362]

I can affirm that MDH is far better than any other brand as when I first used MDH after using Everest and Catch for long time I was extremely amazed by the taste. Lesson learnt -"money should be always byproduct of great service"

[@porothashawarma2339]

Well said

[@vishalm6018]

Nah, I find them equal

[@santwanaa1362]

@@vishalm6018 try making nonveg with any other brand and with MDH and compare the taste, you'll surely find difference (hell lot difference)

[@vishalm6018]

@@santwanaa1362 I primarily cook non veg, I find Everest better in most aspects and even South Indian companies like eastern, MTR seem much better. But MDH is equally good, it's just competition has gotten better.

[@santwanaa1362]

@@vishalm6018 ok then it might be personal taste, you find others good I find MDH better.

[@viranchandipara1969]

Fun fact: You will not find his photo on non-vegetarian spice mixes.

[@dv9239]

But he did sell them right

[@subhasdh2446]

@@applemango3319 we know better than agni, Indra, Allah and God mate. Don't preach your inhumanity here.

[@subhasdh2446]

@@applemango3319 i don't care bro. Just don't preach your inhumanity here. Have enough sense to not kill an innocent being for your 'food'. If that's the case, you have a chance to be better than those whatever God. Also don't act like you've read those books.

[@applemango3319]

@@subhasdh2446 Trees also has life.So please don’t eat any vegetables and fruits and trees

[@hemishshah6666]

@@applemango3319 trees are 1 sensory beings, they feel lesser pain compared to animals who are 3-4 sensory beings. You need to read the research done by abdev on this topic.

[@aakibsuhail7621]

'...and people like you and me who feel lazy even after accomplishing nothing.' LOL so true bro

[@ThinkSchool]

🙈😂

[@rupkathamandi5698]

@@ThinkSchool i feel attacked... btw great content

[@ishagusain3839]

Your content quality is great. And, Please make a detailed video on CAA like your Farm Bills video.

[@saptarshimaity6756]

This is not the first video of yours I am watching... Let me tell you something Bhai, you are amazing... Your videos don't need any lucrative graphics or animations, no cleche intros, you yourself with your simple language are capable of conveying your thoughts. Just want to say... Always hold this kind of simplicity...I get the beautiful scent of selflessness in all your videos...God Bless You

[@MTSTRShubhamBasarkar]

I knew about the brand. But never heard of the story behind it. Thanks Ganesh

[@ThinkSchool]

you are welcome bhai ❤️

[@ronakverma693]

I love how he is so humble while presenting all his videos even though he does know a quite lot of stuff.

[@armanasa3956]

I've always seem him on all the spices. Always respected him but never tried to understand his story. We Indians have such gravity towards Western people, culture and their success stories but ignore our people and stories. Once again its youtubers like you are doing such service by just letting us know our own stories ❤️❤️ thank you Ganesh 🙏

[@Jitendra_Rawat]

That's why it is called "Honesty is best policy" 🙏🏽

[@tarunjadeja4371]

Just love the simplicity, intelligence, great content of this alone guy.. Hatss off to "Think School"

[@Adonitologist]

One day some other channel will make a video on that " how think school grow faster than moustache! "

[@ThinkSchool]

😂😂

[@shivanikota]

😅

[@dipendradipzokhati3434]

😆😆

[@vishakhshendige4882]

Cannot believe just less than 100 likes for this video. We spend likes on shitty stuff and this gem goes unnoticed. Keep it up man. Want to see more of ur videos. This lifted up my day. "Persistent hardwork will pay off sooner or later"

[@ThinkSchool]

thank you so much bro

[@upamanyumum]

Interestingly you and I came to the same conclusion that quality and promotion of it were MDH's great strengths. I didn't know his story but saw his commercials and heard many people sing praises of it. Great work I like the detail you add to each of your videos.

[@ThinkSchool]

Thank you so much :)

[@parthkhanna8439]

The end quotes reminded me of the movie "The founder" Great work bro keep it up!

[@mformaheshchannel8316]

Super Anna... Anna means brother in telugu and tamil. Jai Hind 👍

[@prashanthpatel2090]

Kannada too 🙏🏼

[@elimccain1728]

Super Kundi. It means friend in Kerala

[@ripper5941]

@@elimccain1728 kundi means thikka

[@adwaitT]

whole india knows what anna means😂

[@RahulMeena-dr5vv]

Thanks for sharing the story of a LEGEND and the way you explain every vedio is too good. 🔥🔥

[@ThinkSchool]

You are welcome :)

[@vimalantony6239]

I think you can use more pics and videos while explaining this kind of videos. As this would increase the attention span. Anyway there is great content in this video.

[@ThinkSchool]

Yes pakka :)

[@noitpursid6190]

@@ThinkSchool it will increase time while editing.

[@sohammanna7929]

But we will pay our utmost attention to his videos no matter what. Keep up the good work Ganesh, you're inspiring more people than you imagine...

[@sanketvaria9734]

The advertisement is carved in my brain. ASli masale sach sach! MDH MDH...

[@preethianand7811]

Honestly came here to learn case study but then decided to buy all MDH products tested.. believe it, his spices and products are authentic and highest of quality than any others.

[@mradulmaheshwari7612]

I have Watched the MDH case study several times on other channels , but after watching your video , i was able to add up pointers which were not covered in the previous videos that i saw.

[@ThinkSchool]

That's wonderful :) ♥️ Thank you

[@pattammalvaradarajan9017]

MDH commercials are note worthy. The story is truly Indian and as simple as giving a masala powder in a packet has such groundwork based on it. We all know Aachi, Everest etc., but MDH and the sincerity that goes with it is memorable. The investment behind quality supplies is enormous. Outsourcing in food is a recipe for disaster. We got a legend and in today's startup culture shall we see his spirit again in the products we use is a question. Still I appreciate your effort in bringing the story behind a true Indian. Jai Hind!

[@_its_omg]

man, your content is amazing just start making them in form of video meaning with images and music you will soar higher ... Great learning I just spent more than 2 hrs on your channel alone thanks for all the hard work... Disabled Ad-block just for your work

[@ThinkSchool]

Means the world to me ❤️ thank you so much bro ♥️ keep growing

[@chiragsingla.]

yeah I also disable my adblock on his videos

[@tathagatverma1806]

"who feel lazy in spite of achieving nothing" 😂😂

[@AjayGupta-xj1cv]

Wow incredible story !! Got me emotional for a while . Truly inspiring

[@rhutajoshi9288]

Good research and quality content! Keep up the good work

[@ThinkSchool]

Thank you Rhuta ❤️

[@aniksarkar6]

Asli masale sach sach. MDH MDH !!

[@darediy8506]

Great presentation. Keep up the good work. Proud to be an Indian. Patience, Honesty, Resilience, Hardwork beats Talent anytime, we all know this, but at times such well made videos help us relearn this truth.

[@rajivjayvadan9575]

Just love the way u narrate the stories. Awesome. Arrogance free style. Stay blessed.

[@Viral_CoachBSR]

Congratulations for 100k Subscribers

[@factos404]

This is a great channel to learn. You can put these in Spotify.

[@nitishmallick9159]

agreed

[@sachinarora3475]

Incredible story telling.... highly underrated 👌

[@maxuslawrence9455]

Asli masale sach sach MDH MDH... Thanks to this person for his hard work and dedication that gives us very good spices for a minimal cost.

[@aartilohar7327]

Hello, I regularly watch your videos and I just love the way you present the case studies. It clearly shows your extraordinary research and struggle. So if you are need of virtual assistance, please let me know. Thanku😇

[@ThinkSchool]

Thank you so much Aarti :)

[@mubasharnasarkhan]

Same here. If you need a virtual assistant with case studies of saudi arabia, let me know

[@mubasharnasarkhan]

Aarti if we dont get hired from him, lets shakes hands to work togather.

[@mubasharnasarkhan]

Till now no reply from think school.....lets join hands

[@nivedithanarendranath2112]

Your videos are entertaining and informative, truly loving them. Pure from of infotainment!

[@buvaneswaris4482]

Such an inspiring case study🥲.....Thank you think school🙏

[@auditizerauditmanagementso7574]

Perfect ....good content

[@ThinkSchool]

Thank you :)

[@shivaanis7833]

Loved this content ! Truly inspirational, thank you so much for this.

[@arinchoudhary4124]

Great work keep it up

[@Arunjeet_Singh]

You have my respect for honoring the man by referring him as Gulati ji ....

[@sriram9454]

Super, fantastic and mind-blowing performance bro

[@amitnayak675]

I don't know how but.....can such a channel being under rated❤️❤️❤️❤️❤️❤️

[@akashdutta6982]

the best knowledge channel on youtube

[@mindandinfinity]

You have picked up great lessons from his life, and thank you for sharing them.

[@thatindianbackpacker6285]

Thank you for this video !!

[@sanchitmittal3447]

awesome awesome awesome....coudnt be better...you make such engaging videos...i am viewing on a loop and this might be 15th video in a row

[@ThinkSchool]

Means alot bhai ❤️

[@benjaminrawat4725]

Even here in, Australia MDH is well known amongst us Indians

[@ashaydikshit8124]

One of the best new age KZbin channels

[@IndianBouyz]

I never knew MDH dadajis story. I am so humbled by knowing his story and struggle...

[@vybhavpawar8790]

The last part was it 'Founder' movie dialogue? Great video

[@SRNR_PODCAST.]

Last dialogue s from the founder ❤️❤️

[@lelemera100]

You earned a subscriber 😎😎

[@krutikbatra3308]

Sir ur content is amazing but u can make parts to make it easier while we watch the video the 2nd time

[@Pavankumar-zi8gj]

Wow your naration is on next level..👏👏👏

[@ThinkSchool]

Thank you so much :)

[@SRNR_PODCAST.]

Waiting for Tesla marketing and McDonald's real-estate business ❤️

[@muzna9362]

Woah, nothing can take place of good old persistence. 👏🏼

[@madhav161106]

This is the best video I have seen on your channel. Perhaps due to its relation to my story.

[@jayakumarramachandran733]

Excellent report. Thank you 🙏

[@bachelorelife5635]

Bro great ,keep growing ,u provide vital information

[@LoneWolf-yp9qw]

Salute to this Dadaji

[@shrijan2105]

Grateness takes time ❤️

[@NikhilSharma-Capt]

He is a Legend!

[@theperkyfellow]

Binging this guy's videos Mann! Awesome Ganesh!

[@LOVEPREETSINGH-xh5uz]

Thanks for giving such a worthy content.

[@_crafty_fingerz_2396]

I love your content 💙 Thank you for such amazing vidoes.

[@divyakarri1900]

I like your all videos its so good in vocabulary and explanation. Knowledge can be gained very well

[@Glucoredi-]

The last line you used from the movie - the founder , very well explained bro ..

[@rajanthakur1548]

you are doing a great job you content is just awesome love your videos please keep posting :)

[@deepalib3096]

What a story of rise of a businessman! Such nice flavors these masalas give to the food

[@nagame859]

Mr.Ganesh! Your presentation and your quality and content of case studies are same even before 1 year from now! Damn! Props to you sir🙌🙏👍

[@PranavKumar-dd2xo]

Whant an amazing man Inpe movie bann saktiii haii❤️

[@ThinkSchool]

Thank you so much :) Amazing movie hogi woh ♥️

[@Awakenbeing]

This story really inspire me to work for quality with dedication and hardwork to serve my customers.

[@JOJOUNCLEBLOGS]

Great message,

[@kartikaimehta2747]

Maximum of the refugees who came from Pakistan didn't have anything. All of them have built themselves in India without any political support. And when I say refugee I mean to say specifically one caste that is PUNJABI KHATRI who speak MULTANI/SARAIKI dialect , Punjabi and Hindi. Dharampal Ji is one of those gems of our caste. If a start making you count famous refugee punjabi khatri it'll take eons, but i still want to mention a few- Virat kohli , shikhar dhawan, varun dhawan , kapoor family , Sibbals. There are very few people who know about this specific caste.

[@pratikghosh3499]

My grandfather was also a refugee. He was from Lahore

[@kartikaimehta2747]

@@pratikghosh3499 mine were from multan and rawalpindi

[@blossomacademy7709]

Case study by think school is satisfaction ❤️🙏

[@sathyamanikanta2784]

Your way of telling the inspirational story just inspired me brother and great content.... You and Abhi&Niya channels proving that.... "CONTENT IS NOT KING, CONTENT IS KINGDOM" so much of informative stuff u make and u deserve 1M subs soon.... 🤞🔥💯

[@ThinkSchool]

Thank you :)

[@lordbeerus2062]

those last lines from the founder... i love founder movie.

[@gamegal1090]

You're great bro. Go much much much ahead. Jai hind

[@navinbondade5365]

If you want to know loop holes of outsourcing expansion of McDonnell is the best example

[@hemantshimpi4436]

Very good coverage

[@_-6912]

When you said educated fools it hit me hard

[@deepakagrawal5318]

I guess the last statement was from the movie the founder ! Bro subscribed since 11k happy to see you growing 💗

[@nkrishnamys]

Brother, do make on how to have monthly income from mutual funds.

[@sunyanirakara]

Following the path of MDH, Gaonkideal wish us luck

[@MrWalterdsouza]

Incredibly great detailed video of the big man who started small. Thank you Mr._______ of THINK SCHOOL for writing his soul out here very beautifully and in great detail so very well explained. It is not an easy task to write someones story from the heart, the way you did that says a lot about you as well. God bless you for bringing this wonderful yet amazingly difficult story of the MDH man Mr. Gulati Ji. GOD BLESS YOU. Let the motivational stories keep pouring in. You have our support.

[@funwithmath8078]

You have great confidence and sheer command on language. I wish someday our paths cross and help us share our knowledge on a cup of coffee.

[@gtjintothefuture1048]

I Respect his honest (MDH)

[@ashwin2218]

Love your narration, good one!

[@ThinkSchool]

Thank you so much :)

[@iguyblr]

This channel is so underrated

[@pksrmn3448]

Swadeshi in deshi swad (taste)... In a language that is global. 👏

[@ThinkSchool]

True ❤️

[@yashasgpawar8057]

The last words, was it 'Founder' movie dialogue? Great video

[@aishwarygupta6990]

Great learning from you sir Thank You Jai Hind!

[@amanChauhan-dy1ko]

I watched every your videos keep providing vsuch content

[@parth_trivedi_yt]

Moral of the story: never bring ur family n friends in business

[@agrr2828]

Awesome inspiration

[@sabihatanveer8494]

My respect for this man has grown by leaps and bounds 👍💎mashallah

[@nadeemalam9619]

Excellent

[@Helloitssamrathere]

Great achivement

[@changingkeys2668]

Lovely!!! Waiting for more! Would like you to cover failed businesses as well. They are also equally important learning lessons of what ONE MUST NOT DO. LIKE MICROMAX MOBILES, SAHARA, NOKIA MOBILES, PLASTIC AND THERMOCOL BUSINESSES AFTER THE BAN, GOOD PANDA, SNAP DEAL ETC ETC

[@changingkeys2668]

Food panda*, meru cabs,

[@ayush6032]

brooooo congo...finally you have reached 200k ...

[@ThinkSchool]

Thanks bro :)