Building a MILLION DOLLAR Global Brand from Madhya Pradesh: How?

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VIDEO INTRODUCTION:
Hi Everybody,
The economics of TEA in India is one of the most fascinating concepts you will ever discover, and while mostpeople only know TEA as a beverage, what we often don’t see is that it is an incredible product to build a million-dollar business!
The question is, how can you build a million dollars business by selling this 10-15Rs product? Well, that’s exactly what I wondering!
And as luck would have it, I got the opportunity to meet one of the smartest founders in the tea business who goes by the name Anubhav Dubey. And his company, the Chai Sutta bar has become such a mammoth and that today, they serve 3 lakh cups of Tea every single day, have 485 stores spread across the country, and as of 2022, they have achieved a combined revenue of around Rs 150 crores !
Fun fact, they have achieved this revenue without raising a single penny from investors!
And for the first time, Anubhav has revelead all the economics behind his business model! So in this episode today, lets go deep and try to understand,
How on earth can you build a million-dollar business by selling tea?
What is the economics behind this business?
How is the business model of Chai Sutta Bar different from other Tea selling companies?
and most importantly, as students of business, what are the lessons that we need to learn from Chai Sutta Bar?
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#chaisuttabar #anubhavdubey
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[@ThinkSchool]

Hey everyone, If you learnt something valuable, Hit the like button to support our work guys. Your likes Help us alot :)

[@ishan_JammuKashmir]

We learn a lot every time Think School video is out. Appreciate the diversity of the topics that you choose ( From geo politics to entrepreneurship and much more ❤)

[@F1clip5]

Yeh chai sutta wahi aadmi hai jo apna interview khud hi leta hai. His entire channel is filled with him talking to himself.

[@samabratachattopadhyay]

Great content think school team... A request - please make a detailed business model analysis of "Rameshwaram cafe". Waiting eagerly, thanks in advance

[@puneeth0]

200% its a fake ......no profit at all its a scam....

[@F1clip5]

@@puneeth0 Aaj think school wala Paneer khayega.

[@ishan_JammuKashmir]

A perfect lean business model. A widely accepted product + Minimum spending on fancy infrastructure + Mass Budget purchasing power consumer base + Staying Indian ❤

[@gauravkushwaha3258]

+ No fizool gyan

[@narrativegatherer3128]

​@@gauravkushwaha3258+ no franchise Lelo 😳

[@userkmk5471t]

​@@narrativegatherer3128+ no youtube par motivational gyan choodna.(MBA-chaiwala😂)

[@mein3324]

Also you forgot important point, doing proper research of location and other before selling franchise to someone. It is important because if store doesn't run then it will become headache for Chai sutta bar.

[@hyperking4290]

@@userkmk5471t bhai naam nhi lena tha

[@garjevikas]

I think that's where McDonald's has the best trick.. They actually pick the location of the store, and the company owns the property and collect rent from the franchise owners. So, the company makes additional profits. The franchise owners never have to worry about landlords and increased rentals, and the company can actually support the franchise if they want to by giving discounts in rental, instead of paying out of there own pockets.

[@shashankshekhar732]

That's interesting. McDonald's business model earns profit from real estate besides the brand earnings. Correct me if I am wrong.

[@AnshuKumar-fi2jy]

I was also thinking of such model

[@gsreads]

McDonald's doesn't own property in malls no?

[@vijendrabugalia4571]

​@@shashankshekhar732they earn more from real state.

[@ZaneT531]

Same goes with Dmart they own the land

[@williamsdavis.]

At the very least, I now grasp the concept of leverage. Creating wealth and financial freedom isn't as tough as many people believe. Building wealth and remaining financially stable indefinitely is a lot easier with the appropriate information. Participating in financial programs and products is the only true approach to make a high income and remain affluent indefinitely.

[@Agatha207]

The first step to wealth creation, is figuring out your goals and risk tolerance - either on your own or with the help of an investment advisor. If you can get the facts about savings and investing with a well detailed plan, you should be able to gain financial security over the years and enjoy the benefits of managing your income.

[@Hoffmanluiz.]

You’re correct! Working with an investment advisor who has worked in a solid financial firm for a long time, such as John will actually set you up for success in life. I'm delighted I was able to reach out to "John Desmond Heppolette" earlier this year because while others were grumbling about the downturn in the markets due to the state of the economy, I was busy learning from him and eventually made over seven figures in the first quarter alone, which is why it's always good to join the correct community.

[@linsey.]

That's great, your financial advisor must be really good, I have seen testimonies of people using the help of financial advisors in making them more financially stable. I just discovered his exceptional resume when I made a Googled search of his names. I consider it a blessing that I discover this comment area!

[@Barbara0015]

That is why I work with John Desmond Heppolette, who introduced me to a better Financial community, a verified agency where I learned how money works and how to create it, as well as free books, courses, and daily lectures. You also get to meet new people, which was the best decision I ever made.

[@Campbell957]

Yeah for real, that guy is one asset manager that gives the breakdown of everything on how things are done, joining an effective financial community can be 100% beneficial when joined properly that's all I can say out of experience..

[@adityashukla7849]

Wow! So much ethics into action. Rare in a business nowadays.

[@suraj2207509]

I am sure it is Irony!

[@priyanshukr7495]

@@suraj2207509 unfortunately no....

[@Ayushh_h]

​@@suraj2207509ahh men with internal chaos

[@manjugorebal1834]

This guy himself is a genius he is making is own brand while analysing others brand value 🔥🔥🔥

[@yashyash0427]

Bussiness lessons you learn 😊 1. Understanding unit economy is very important . 2. Understanding the leverage of complementary products, customers behavior. 3. Risk mitigate probability .

[@as9499]

Kudos to the UI/UX team for making those smooth looking animations! It adds a lot of weight to what he narrates.

[@AnkitSingh-bo1cc]

Ikbp😊 pop pp

[@himanshukhemani2372]

UI/UX team is not responsible for these graphics/animations. Video editors are the people behind those animations. PS : UI/UX designers only work on product design of apps & websites.

[@akshayarjun8325]

Bro appreciated ui/ux team 😭😭😭😭

[@RishiAshar]

@@akshayarjun8325 😂😂

[@as9499]

Big big blunder on my part lmao

[@ashikshetty2672]

I think they should change the store location from college areas to working space areas. College students drink beers but an employee cant consume alchohol and go to office. This pressurized corporate life will make to smoke cigarettes, that really helps to improve their tea sales

[@aaminsaan4978]

Haan lekin cahi sutta baar m sutta maarne nahi milta h bhai 😂

[@04_ahireyashodeepharish45]

Aur corporate employee's tapri pe he chai lete hai😂

[@sid8285]

And the working space people definitely have more money to spend than most college students

[@Cristian_M_]

Building wealth involves developing good habits like regularly putting money away in intervals for solid investments. Financial management is a crucial topic that most tend to shy away from, and ends up haunting them in the near future… I pray that anyone who is reading this will be successful in his or her life!!!

[@clydeorlan2615]

I’m celebrating a $30k stock portfolio today. I started this journey with 6k. I have invested on time and also with the right terms now I have time for my family and the life ahead of me

[@geralyncainglet2626]

Wow, really. I was able to make my $25k on investment

[@kirstenraedmund7346]

​@@clydeorlan2615I’m looking for something I can venture into on a short term basis, I have $15k sitting in my savings

[@ademusiaka7198]

Assets that can make you rich *FX *Btcoin *Stocks *Gold *Real estate

[@sarkiali3958]

You’re right but a lot of people remain poor due to ignorance

[@chanchalnishanth8117]

20 min of advertisement for Chai Sutta Bar franchise. Wasn't expecting this from @Think School

[@raajvishwakarma4790]

Started with a small shop in Bhopal and now ruling the chai market across globe.❤

[@swapnilchouhan4602]

Bruh first shop was in indore

[@DhruveelDave]

Bootstrapped, no focus on external funding, keeps founders' priorities in check. No other option than to succeed.

[@dhanushg5254]

One thing I noticed in the graphs is that, in the gross margin calculation part, the term price should be mentioned instead of cost.

[@MohiteNiraj]

For Meeting Monthly "Break Even" they have to do business of 12000 Per Day Minimum, As fixed Cost Is 164k and franchise fee is 4% Even if they do 15k per day it come to 4.5 lacs per month as shown 50% is Gross Margin that comes to 225k on which fixed cost of 164k, franchise fee of 18k(4% of revenue ) owner barely making 43k, This will take 37 months To get back just Invested amt of 16 lacs .Don't go behind Vibe Do your own due diligence b4 getting involve in Business . Even When your favourite KZbinr @ThinkSchool Making Video On it..

[@vinitmehta3469]

Mainly the 300 customers per day is a myth. May be possible from Friday to Sunday what about rest of the days.

[@niteshkhatri8931]

CSB was next in line after fall of MBA chai wala. They're trying to be cautious and doing marketing

[@TimelyTurtle]

true

[@divyanshraii]

@@vinitmehta3469 search bhola ram chai sutta bar Saturday Sunday they sell more then 10000 cups but that one for 1 store there might be store struggling to sell 100 cups a day

[@ajinkya3780]

@@divyanshraii people will try these Fancy Tea combos once or twice but thele ki cutting chaai is permanent.

[@Papertakya]

Ganesh dada , wonderful explanation. खुपच छान. मनापासून आभार.

[@ThinkSchool]

Thanks bhau ♥️

[@akshaypianoclef]

Sadly only few owners support their franchises in their loss phase and video was on point about unit economics and business lessons Thank You!

[@ThinkMorebyjoy]

no unnecessary gyan given by founder ! only did true business 🙏

[@SuperAnkush26]

I believe this is the best youtube channel. Your content is so much informative. I always feel full of inspiration and confidence in me. Whenever, I am watching your content. The way you explain everything with pure, pure connected examples. It helps as easy to understand. Although I am from a finance background and all of these are pretty easy for me to understand. Still, the way you explain it gives us more insights into everything. Love your work.

[@kirtijoshi3748]

“Hi Everybody” - whenever i hear this phrase i know i will be spending next 20/25 minutes to a good use. Explanations you give are damn simple and understandable. I always wait for your videos to drop. Lots of Love❤

[@SumitPal_OnMyWay]

According to my understanding everyone should have plan A & Plan B. But having only plan A is necessary to maintain focus on the goal..which works with most people who're having sufficient finances for backup. But for those who aren't having sufficient money to backup it's very necessary to have plan B which should be an active source of income so that you can keep pumping money or necessary resources to keep plan A alive.📈🔺 If you don't get desired results on Plan A, you can go back to Plan B and gather required resources and comeback to plan A again with the learnings..✨💯

[@inspiron4245]

Absolutely correct..!! 💯💯

[@Scientist001]

Correct..Having plan B doesn't mean that you aren't serious about plan A

[@AkhandanandTripathi]

Fully.. totally and completely agreed bro 👍🏻👍🏻

[@sarveshraghavan9786]

Basically he increased AOV using combos, and although percentage margin remained similar, the amount was higher. What I learn is that he made values as the centre of business. Probably that was what helped him scale. I wonder how in spite of CoViD the business didn't collapse. CoViD was a test for everyone who claimed to have moral values... Most businesses failed.

[@ParulGoyal-sd1ci]

Example any

[@sarveshraghavan9786]

@@ParulGoyal-sd1ci All the companies that sacked employees and took advantage of T&Cs against customers and/or employees.

[@suraj2207509]

The great Marketing technique of CSB. I hope they get the target audience they want to tap. Think school may in the future focus more on providing consumer insight rather than selling a business idea.

[@untold.insights]

Numbers are good in the video also your presentation as usual but I have personally seen lots of counter who's bearing huge loss in tier-2 & tier-3 city where people still choose pan shop's 5Rs tea than a 15rs tea. Most importantly india has more such cities. Profit and Numbers are good in metrocity but not everywhere yet. It's my advice for owners who's dreaming to earn lacks with such franchise.

[@ThinkSchool]

True

[@bloodwargaming3662]

Indian's just don't understand how poor india is especially on KZbin

[@neunzehnvierundachtzig]

True, Indian consumers tend to choose products that has higher quality with lower cost, (10rs Chai) over Mid Quality higher cost (starbucks)

[@sagarkardam9977]

Luck plays a very big part in these type of businesses.

[@deeptobhattacharyya3249]

Luck is nothing but hardwork and timing

[@Sunnykr275]

Luck plays good role in every other ppl work 🫡 definitely agree... Many try, some survive, some make icon....that could involve Luck....but the thing is the one who achieve it. He will not understand that it's also *luck* but someday or later he will think it is what's it is

[@nightcoreeeeeeee]

Luck favours the brave.

[@harshakunchala2943]

he not wasting time comenting to KZbin vedioes like you 😢

[@MrAli-ns7jq]

you have to understand customer pain/problem to build a business or You can change the perspective of your industry.

[@openletteryt]

Great video and interesting evolution of thumbnail on this one. All versions came on my home feed, the current one is the best so far. ❤

[@dharmeshjadav3566]

in my classes I show majority of Think school case study. Really great

[@VivekKosuru]

I prefer tea at home, with milk from my local dairy farmer instead of packaged ones.

[@Anonymous-jv2ur]

More case studies on business, please ❤

[@amarjeetghatak]

And some other competitor in the industry blatantly boasted that 'his words sell more than his tea'. Kudos to chai sutta bar to make a real business and not just a social media gimmick.

[@ananthapadmanabhanss4553]

Hardwork + Consistency + Prompt Service = Long Term Business Success. Thanks for your insights :) great as usual from Think School.

[@aryan4786]

He visited our college during techfest and I was part of organising committee. I meet and talk him personally and boy oh boy what a man.

[@HrithikMehlawat]

Loved it!

[@prernawaldia5457]

A newly CSB franchise near a medical college with n number of patient families along with medical students, I really appreciate how CSB is able to do through study of market, and gaining absolutely high profits and building soft corner among people.❤.

[@samarsingh7594]

Proud of him he is my dear friend

[@thejeetmehta]

What i feel the best lesson i got from anubhav is that u can build million dollars buisness without raising money!!

[@rohitraj-ig8to]

I am really happy to learn about their business strategy, commendable job done 👏🏼👏🏼👏🏼

[@rajeshkurra5981]

salaries 50 thousand is hardly 3 people salary, you need 10 people to run( including supervisor-1 ,chefs- 3 waiters- 3 and dishwash-2, cleaning staff-1) the operation 7 days (5 week days 2 people will be off, weekends you will have 10 people ) on 10 people salary will be minimum of 1,30,000/- as per the minimum wages . so directly 80,000/- will be minus from profit, only franchise will make money not shop owners,

[@vasundharakurra1961]

These people will use marketing tricks by advertising with think school,make investors loose the money with fancy marketing.

[@purusharthbajpai8530]

I would really want think school to initiate a Hindi base channel too, a large majority of Hindi speaking small entrepreneurs should not be deprived of this knowledge due to a semantic barrier. Let's propel this nation to greater heights with collective efforts.

[@krr3502]

Rightly said

[@gopalbhagwat9437]

Agreed!!

[@varunprakash6207]

Chai sutta Bar Chai Business in India The Tea ☕ Business global because consumption of chai and The Franchise business of Chai Sutta bar starting 16 Lakhs To global brand The Tricky franchise model 400 + Stores and Unit economics with menu engineering The understanding of Unit of economics and Leverage on of the products and Always Risks pro Actively The lessons from Chai sutta bar The secret of chai business 150 crores Case studies ❤ From Think school 🏫 Chai business Wonderful Analysis Research from the team 👏

[@Sanatani_Sherni]

"Chaiwala" Supremacy ❤❤❤❤😂😂😂

[@rishabhsingh2368]

Tum doodh bechti ho?

[@rohan.05]

​@@rishabhsingh2368teri maa ka bc Tameez hee nhi hai

[@warrior8017]

​@@rishabhsingh2368such a degenerate human you are

[@Sushil2k4]

​@@rishabhsingh2368wtf dude 💀

[@MRANALYSISSCIFACT]

​@@rishabhsingh2368bro wtf

[@piyushsingh1969]

I always learn something new from your videos, keeps me hooked up to your new videos.. Thanks for sharing this amazing success story of CSB

[@adityasoni4886]

Feeling very proud as Anubhav sir started his career from our city, Indore. 😇

[@virotcoolie8891]

14:43 is where MBA chaiwala is lacking👌

[@yashgulave8366]

A shop had started outside my college once year ago named Chaichaska which was an exact copy of Chai Sutta Bar. This shows the level of success that Chai Sutta Bar, that even other people are copying it.

[@shounakhinge8]

I will never be their customer simply because the name has "sutta" in it.

[@techdesk9825]

In my area chai sutta bar is closed, Don't show promotional videos in the name of information

[@corn2grow]

So well explained and very informative Sir and we have understood every bit of it without any issue you have kept it simple and precise ❤👏

[@yogeshdahakevblog6184]

As per me nobody will tell u secret how they got succeeded..they only tell u some fancy inspiring story.. As per naval ravikant :it is the time and circumstances at that time which made them success. If tomorrow they try to replicate the same process ...they will not be successful.. So essense is keep trying ..

[@nageshgorsera8569]

that was one of the best videos i have see on youtube. the background is also good compared to the previous videos. keep it up

[@White_beast1717]

Really well explained. Loved the video. Need more statistics on various companies like this. HATS OFF ONCE AGAIN

[@raviku184]

Superb business model 🔥 & Thank you brother for making these kind of business studies for us 🙏🏻

[@ankitshukla6439]

I m just waiting for this case study anubhav bhaiya

[@priyacs]

In business, its not what you sell, its about how you sell. The very success of it, starts when we know this mantra. Chai Sutta is an example of this truth.

[@SketchupGuru]

Very useful video this! gives so much clarity on how these chai chains work. Thankyou thinkschool!

[@anoopg23]

Amazing 👍 lot of key takeaways 👍 btw, has the interview been published yet??

[@jeevanrk3858]

Thank you for improving my knowledge of unit economics today through your video .😀

[@Mohith07]

Daily attendance🎉. It been a while from listening such case study on business

[@nihadabbikar5788]

Great knowledgeable video!!!! Kudos to your efforts to make this complex algorithm to showcase in a most understandable manner

[@mathewva8329]

Thanks for creating a business case study video after a very long time 😃

[@Kuchtologkahengee]

I love you videos, i want to work with think school, I am amazed by your work and what you guys do. Please keep doing these kind of contents.

[@inverseLaplace]

When I came to know about Chai Sutta Bar, I believed that this will outshine all other noise and he is doing so. Proud of him

[@pratikjoshi9836]

This is all great !! But they really need to work minutely on each of their retail outlet. Maine dekhe hai kuch on ground pe, not all of them are best, also Gandhinagar, GJ me I saw one, was not it good condition and got closed after few months, no customers and all. So keep a quality benchmark they should inspect each store and do the required changes Love Anubhav ❤

[@prakadox]

A very interesting case study. These combos end up being so vital to the whole business.

[@VijeyAbinesh]

Thank you so much for such a video which would endow young buds with These kind of learning

[@Anuj_Tomar]

He is doing what we thought MBA chaiwala was doing , but as they say , Work hard in silence, let your success make the noise. Best wishes to many passionate founders like anubhav

[@mayurpathak7662]

Just Awesome!!❤

[@rajeevjitendran9382]

A Classic Example of lean business approach along with Economies of Scale .

[@sivasubramaniam99]

Another great business content from Think School ! Absolutely Informative. While watching the video, I can't help but think how amazing it would be If Think School were to come up with a video podcast channel and post interviews with Budding and Veteran businessmen and women. Would love to see how invaluable and intriguing it will be ✌

[@SanjeevSardesai]

Very beautifully explained, hands down to U and to the CSB owner. A great free lesson for the new entrepreneurs ! Thank you so much.

[@hardikkumthekar107]

The best business case study I ever watched. ❤

[@sgstkv]

Love it!! Amazing video

[@dipanshuchouhan8139]

While everyone one talks about fam and all other stuff of chai sutta Bar, you showed that how actually chai sutta Bar operates its business, i loved the way you breakdown the economy of CSB, and yess that unit economy wonderful explanation sir and as a student of business we loved it. ❤😄

[@ThinkSchool]

Thanks bhai :)

[@dipanshuchouhan8139]

😄🍁

[@harshitamishra5254]

The startup which gave a way for our youth to avoid other harmful beverages ..... Kudos🎉🎉🎉 to Anubhav Pandey

[@jiyakabra8743]

Ma'am he's Anubhav Dubey 😊

[@sanchit7089]

Caffeine mixed with Sugar is tea. No different than other products. And the milk use is not good outside.

[@sachinshukla2227]

I was waiting,this is the really genuine guy

[@gms1737]

This is purely an advertisement to promote this startup, the margins are ideal number

[@manasphanse6809]

A gem of Businessmen!

[@neelisivasai9023]

Thanks for back to business case studies.

[@kashyappatel2640]

I often visit chai sutta bar Gandhinagar(GJ) Outlet with my frds. Just chilll experiance.❤️

[@vipashapmehta]

Amazing video ! 👍 Thank you so much for bringing such in-depth case studies. Also, ty to chai sutta bar for sharing such valuable information 👍

[@miteshsinghvi]

Crazy video. So insightful 👌🏻

[@sarma73]

Well first i wann really thanks to think school and their team for their hardwork and they are providing huge knowledge. Now lets comes to today's viedo of CSB it as an amazing viedo and the stuff in this viedo is really really amazing. I havent even listen this stuff till now and i love economics like anything and now i am enjoying from learning through my passion. The way the concept had explained by ganesh anna is really great. Once again thanks a lot to all the crew members of think school and the views who are supporting think school Thank you Jai Hind 🧡🧡

[@arvindgraphic]

I understand this is so logical and so genuine but really tell us whether they are paying you to show this positive side?

[@swarnadipmitra1095]

Chai Sutta Bar's tea is amazing btw. I've never had better tea anywhere else 😍 And they have a huge variety of teas and coffees.

[@rahulanilthapa3737]

Loved this case study!

[@SK-gx5jx]

Ganesh i am not sure who will be next unicorn 🦄 who will be the nest mega billionar dollarcompany nor who is the next forbes 100 billionajres but ur style of measringand doing analytics wirh everyvideo every video will be cherished for next 100 years ❤❤❤❤salute please arrange meet and greet at Mumai dying to meet u

[@ThinkSchool]

Thanks bro ❤

[@astrokingghindi3711]

@@ThinkSchool your welcome anyways.

[@siddhantpatel6783]

The best way to become rich is by teaching how to become rich ~ UNKNOWN 👽

[@Sushil2k4]

Or by selling hope

[@AndroidUser-mt7jp]

By doing Skem

[@unknown.m.e]

That's my line

[@proindian3]

Amazing, Mind Blowing, Fantastic!

[@ankk98]

This video will do better marketing than shark tank.

[@Gokuluday]

Excellent animations for the demonstration, very well done. 😊

[@saubhikbhaumik2781]

Genius marketing by chai sutta bar in association with the Thinkschool promoting their franchise model for better sales. Excellent storytelling and a great example of subtle marketing.

[@atharvashrimalve7487]

This was one of my fav Think School case study keep up with the animation!!

[@me_3rd_03_ujjwalkumar2]

Thank you for making such insightful videos.

[@wistfulwaves000]

You mentioned about how Chai Sutta Bar is different from its counterparts,so actually expected you to make a comparative analysis with similar startups if you don't mind.

[@sakshimore342]

Just two question on my mind now. How is this model different from MBA Chaiwaala's model? Would CSB face same issues that MBA chaiwaala is rumored to have been facing with its franchises?

[@xyz-ll9pk]

I dont know whether csb is profitable or not but for sure its commendable that without raising any money they have achieved that turnover and the difference which u were asking is firstly combos and the price of tea like they have a wide variety of teas and that too costs high and locations mba chaiwala chose ...mba chaiwala locations in places like delhi is running profitably but not in 2 tier cities whereas csb i think its clicking bcoz of its combos buy still it would have been great if think school had reavealed what are the net profits after tax of csb

[@dineshkumarlenka06]

Watching your video to fresh up my mind

[@dibyanee93]

I loved the case study which is purely transparent and also understandable..

[@akashbalaganur4270]

Nicely explained..

[@akshayaravi8731]

Really loved how you broke down every aspect of the business!

[@suniliyer8315]

superb. good learning & informative 👍👍👍