The Superwoman | Tanishq

Meet the superwoman! She can do just about everything and crush it everywhere, all at once- and she has an important reminder for us ✨

[@anushkars]

Till she said shes's a human too, I was feeling frustrated how she was shown as this ideal and perfect woman who goes through life effortlessly balancing everything. It is so much more complex and difficult than that! Especially coming from Tanishq, which always puts out the most beautiful and touching ads. And then the ad turned around- so real. So real. ❤

[@Universal-e2c]

If "superwoman" is a wrong term "strong independent woman" is also a wrong term, we don't say he is a strong independent man about any man.

[@0xAshish]

same, the ad was conflicting to begin with, so much being expected, it was not sitting well with me, and then it metamorphosed into a great ad, a great message. kudos tanishq.

[@Divorcedhousemaid666]

@@Universal-e2cwell said sir. No superman or men on this world.

[@bunjaykididi]

Exactly

[@starbusttweety]

@@Universal-e2cwhen a woman builds her career, it is in addition to her household and parenting duties and it’s not easy to live with someone else’s family. Surely in India being a working woman is harder than being a working man in most cases.

[@Sreeja196]

For the first time ever, I searched for an ad and saw it again. Beautifully shown❤ One of the best ads ever.

[@niharika_raina]

It's very well made and leaves the viewer thinking a lot about the narrative even after the film ends. Great job to everyone involved in this film 👏

[@mandira27]

Brilliant!! And so needed.. women, more often that not, are like ducks- calm on the surface and paddling furiously beneath the surface of the water to keep things in control - multitasking with all that’s in them. This is such a simple yet ESSENTIAL message.. for us too as women to not be so hard on ourselves.. bravo team Tanishq.. love this…

[@kaumudinaithani1312]

Absolutely brilliant and such- an honest & real narrative behind expectation vs compliment.

[@richabatheja4558]

Smriti Kalra is all hearts ❤. So beautiful and graceful she is. It’s high time that we stop glamorizing “the perfect woman”

[@pronik917]

Yes she is most beautiful and gorgeous too👍

[@sabinaahmed6321]

Congratulations to all involved for putting across this brilliant idea and so subtly . Loved it.

[@PavanRChawla]

Loved this. Sparkling, breathing, smooth and flowing storytelling... The casting, script, taking and exquisite framing and sweet slices of life. Till, and after that awesome sweet superwoman says she's human too. Superb direction too... Even the superwoman has a vulnerability and has you liking - no... Loving her spirit. What a beautiful ad film! Please share your other work too, Kopal. Am sure will love it.

[@subhanjan5]

Awesome advertisement. One of best Tanishq ads.. and Smriti Karla done this fabulously.

[@BhawnaVyas-hf9bg]

OMG I'd take a moment and appreciate the story writer, bro u rock! You will go a long way for sure 🙌

[@pronik917]

Awesome 👍

[@anandipaliwal1292]

Beautiful and real....loving this change ❤️ gets us woman to enjoy all aspects of life without feeling guilty.

[@0xAshish]

the ad was conflicting to begin with, so much being expected, it was not sitting well with me, and then it metamorphosed into a great ad, a great message. kudos tanishq.

[@preeaful]

At 51 I can see what this ad is doing yet again...In the garb of 'thinking' about women this ad too is..OBVIOUSLY building expectations...by showing what all 'she' does perfectly for 80 percent of it's duration.You are virtue signalling at the very end saying 'oh we are soooo concerned about women'...I am surprised that just by taking a sentimental line you are STILL being able to fool women..who are going oh what a wonderful ad...seriously ???Media has added to this BS for the last 100 years plus..by calling us Superwomen,Perfect mom ,Durga all the way,and slyly raising the benchmark for what a 'perfect woman' can do or how she is falling short if she doesnt.. If you really think so much about women STOP this kind of surrogate advertising while actially denigrating us by showing us like machines..and then saying something soo obvious 'oh we are human'...Who exactly is your TG?Women men of which class or category..DECIDE whether u want to do social service or are you trying to say this Human needs TANISHQ jewellery to bejewell herself or be awarded for her work by getting tanishq jewellery..WHAT exactly is the message..GO home help your Mom,wife,sister instead because you definitely failed in your Pseudo attempt to please one such 'Human' like me..whose been doing all the above as shown for 30 years plus of my life!!too less too late..

[@sarkarbhavna]

What a beautiful thought! The advertisement is one of the best ever made! So, so happy somebody had this thoughtful idea 😃

[@siyasainiii6876]

Brilliant storyline... .has very well depicted the expectations of the society from the women

[@poojawazir6548]

Brilliant n much needed to show ad👌🏻👌🏻👌🏻👏🏻👏🏻👏🏻👏🏻

[@BeingHumane173]

"Is Superwoman is a compliment or an expectation ? ", I think this line sums it up all and puts the right message across very well. Its time we stop expecting woman to "balance career and family" all alone. Cause, its not fair. Men should be expected to do the same balancing equally as well, so that woman don't have to shoulder an unfair share of the burden of taking care of the house all alone.

[@crazygirlnikki]

Brilliant concept ... Every woman gets tired .... Always we expect them to not because they r superwoman..... This ad is super ... I just felt it ....u have done a great job Writer

[@Kjslisax07]

Super Happy women's day to all 🍫🍫🎂🎉🎊💃💃💃💃💃💃

[@preetisrivastava5785]

Great message. Women are expected to be perfect....

[@shreyapanjwani5759]

What a beautiful message... this add is one of the best I’ve seen in a long long long time 💙💙💙💙

[@veileddesires]

Tanishq knows how to make u cry and smile at the same time

[@nikitaaggarwal9355]

It's an amazing one... finally one good one from Tanishq after a long time and a good narrative definately

[@rajarajeswarimaturi8907]

Beautiful and real … this add is one of the best👍

[@AMScreations7]

Too good concept 🔥👏 & well performed by Smiriti Kalra 🥰

[@ashwinishinde8505]

Too good concept and beautiful message for every women

[@withmaithili]

beautiful ad! finally there is a reason to shop at Tanishq guilt free

[@anupamabhatia1834]

So relatable…. it’s forced me to think Brilliant narrative behind .

[@mmw318]

👌👌👌 Beautifully made film... This habit of putting Women on a pedestal is nothing but a ruse. But this is a millennia old practice. It will take a long long time to come out of this..

[@Ruchirakale1651]

Best note ❤

[@manjuakrishnan705]

Initially i was like dude ,wait where is this going ? The usual women is a born multi tasker,super women,that image of an indian naari with 14 arms doing multiple things at once!! It was upsetting.But the way it ended is just so beautiful.We too get exhausted(both physical and mental).The expectations from a woman is truck load when shes "married off".

[@dennisd4452]

I love this message 💛💛💜💛💛

[@heblepurnima]

Superwoman tag is as unrealistic as it can get. Human>Superwoman

[@tinamohan3105]

Beautifully narrated

[@saanvishka]

❤love tanishq

[@kashfia_7767]

This is the best advertisement I've seen from Tanishq Yeah, it's true. Not every woman has to be a "superwoman" rather she's first of all a HUMAN 🩷🩷

[@annu1207]

Finally someone acknowledged......

[@chhavipandey4023]

So well made. I will always remember this advertisement:)

[@vidhijindal634]

whoever wrote that ad god bless you, this is so amazing i loved the thought. thank you so much!!

[@vasudhasathye8811]

True, but women have to remember they are human before a superwomen.

[@shobhashivanna3694]

Wow fantabulous

[@latikaarora1658]

Brilliantly conceptulised ! well done ! Superwomen #superhuman #superwomen

[@shilpankala8140]

Heart touching ad. Superb concept.

[@ankitagupta7461]

Amazing 🙌🏻😍

[@ANJALISHARMA-qi6eh]

Beautiful ad❤

[@raniv9199]

Amazing

[@Amuliask]

Beautiful ❤

[@KiyanaDiamonds]

Well said …. Embrace the shine within 💕

[@amitabhaurora2745]

Great film

[@victorianaomi4383]

Brilliant

[@rahilansari1447]

Good massage ❤

[@anamikashams2523]

Loved it

[@arnavlearningandgamingchan7630]

I loved this ad ❤🌺

[@fouzma1]

Best Ad ever seen

[@bharti__attri]

❤️❤️

[@poojad7493]

Such a thoughtful ad ❤

[@aninditadas6811]

It's an expectation

[@ritav9517]

Wonderful video...

[@aNvEsHA_2014]

Loveeedddd it! I can see myself actually!

[@YeshaParmar-f3s]

very well made and such a touching content ❤ This is reality that everyone should understand

[@anushreemahajan4165]

👌👌👍🏻

[@sakshijadhav3204]

Good one but just highlighting working women does not justify the message. It us my personal view though.Even homemakers are no less but still neglected as we can see here too.I am absolutely proud of all wonderful working ladies as I was one of them some time back but again would like to mention that homemakers have their own challenges and they are no way and no where less .Hope Tanishq takes into account this too 😊🙏

[@veda6831]

But homemakers have the time for household and childcare duties unlike working women who are expected to do all that on top of their jobs.

[@amritabanerjee3670]

Actually, we are living in a strange era where nothing is 100% Indian or 100% western. Both the genders should earn like western, but only 1 gender should handle household like Indian (though exceptions are there).Educated homemakers in my mother's era were much respected and never got questioned for choosing to stay at home as they used their education in teaching their kids & several ways & 1 person's job was enough to support the family as people knew to enjoy simple things in life as expensive multiplexes/ malls didn't exist & the educational institutions were not as corrupt as now. Nowadays homemakers are considered as worthless just for their choice even if they are happy. Doesn't every woman have the right to relax after managing a household? If she wants to earn to sacrifice her some extra time of rest, then that should be her choice.

[@raazbeenvaid7232]

Brilliant ❤

[@veda6831]

Such multitasking is never expected from men. All responsibilities should be divided instead of burdening women 🙄

[@Universal-e2c]

Most people don't expect women to go to work, so multitasking is not expected from women.

[@chaitanyamurthy9704]

Excellent... it's definitely not a compliment.. it is an expectation.. that too overwhelming

[@gohan12991]

Well if she can do all those things then it'll be a compliment to her. If she cannot then she'll face more ire and end up having more fights with in laws and husband.

[@Anna-px7hg]

loved it :)

[@rajtaurry]

Brilliant ad. What is the name of the model?

[@vinitjain335]

She is from karolbagh serial

[@gopida2710]

Too good

[@kinjalchaudhary4965]

Iss ad me women ne jo saree pheni wo konsi brand ki he

[@rabiataseer8369]

Best ad

[@ramyasuji2259]

Everyone gives her a compliment for her work as a superwoman. The women don't get any extraordinary powers from God. She also has her own space, and the ads represent the same as what I feel

[@diamonds4979]

Woweeeeee❤

[@psravani8666]

Even I think the same.. Before gender we ' re humans ..

[@manashdas91]

she looking like Khanzadi...❤

[@manishagaikwad5961]

This is Indian Women other Kali with 6 ✋ always ready

[@pramodaakalkoti9218]

Cool advt, but please also add the links of the jewellery to make life little easy :/

[@jiabirje7696]

No sometimes women's need to be less perfect more selfish in way to way to serve the family, relax women's you have the right to enjoy like men's do... 😂😂

[@Ari-cu5wy]

These women exists in add only. I know the pain managing house , office and feaitival celebration.

[@anshbisaiya3]

Jewellery chhodkar sab dikhaya hai is add mein 😂

[@sunilKumar-zk3mi]

Nice

[@kadambaripujari8527]

Being super woman is a curse because you cannot your life fully and have to take care of others expectations

[@shitalsawant3150]

Super Women Super Cop super Mom

[@sreejanarayanan007]

And where are the male folks placed in the daily chores ?...why do you want to portray women with 10 arms and let the men have only two and seem useless. Please stop this super human potrayal. Women are just as human as men are. Please understand.

[@tanasha2309]

Please watch till the end :)

[@sreejanarayanan007]

I hope that soon the question mark at the end would also fade... 😇

[@prateekgupta2971]

@TanishqJewellery don't forget to make a AD on Men's Day

[@angelreb1]

Not a compliment. Stop advertising

[@shilw6035]

Mai to nahi kahunga mai bohot cchota admi hu...... B

[@alpamdesaibhatt7414]

Why no Bindi? Why saree colour like besna? Is she a widow? By the way in this modern age, even my mother, a widow was looking more colourful and bright at the age of 85. Let me teach you that India is known as the land of colours and festive colours are bright - red green yellow orange magenta peacock Not the kind your models wear - like mourning colours.

[@veda6831]

Is that all you took from the ad 😂

[@terryjoev]

Same stuff. In a different pack. This narrative has already become a cliche. And one day to praise all women !! .. aren't rest of the days theirs. It's time brand thinks differently or better not to do anything. Just a day for marketing push tactics.

[@paragrenuhazra7859]

I would like to be a human not superwoman...kya yaar women par itna pressure mat dalo.... pressure cooker ki tarah burst kar jayenge hum..

[@_nitin_dabhade_]

Made up story.....

[@nagendrasingh2052]

No Bindi No Business

[@gypsygirl5862]

The drawing of women with so many hands is so toxic.....we have been generalisinh that women can handle everything and try to burden her in such a way that the society have considered this overwork to be normal....If we don't stop the superwomen thing most women will end up tired and dissatisfied...others will never recognise the work she does also since it is considered ' normal and nothing special '

[@kavitarohilla2830]

Superwoman banna hi nahi hai hume We all are humans! That’s it!😀

[@dishapunjabi9346]

About time we normalise this side of truth

[@malinithapar452]

Fantastic Kopal,this is a great one,keep surging higher and higher.perfect advertisement.

[@mohana3687]

Every woman is super woman...wife.. sister...mother... mother in law..etc..we always support n respect women in our lives..

[@shanthakumarchannapur3100]

True

[@MariaPullatt]

Finally a womens day thing I can agree with.

[@aditichandra76]

Beautifully constructed narrative! Couldn’t agree more regarding the “super” tag

[@CHANDRIMADEY-x5z]

Exceptional then super confident