The Suspicious Downfall of Kendrick Lamar's Former Label...

People have been calling out Kendrick Lamar's FORMER label, Top Dawg Entertainment, for YEARS. And now that Kendrick Lamar has left the label to start his own, along with TDE’s co-president, Dave Free, fans are getting suspicious. Could this have to do with the many times SZA tweeted about her frustration with the label executives? Why Ab-Soul and Isaiah Rashad took 5 years to drop a single? What the hell happened to Schoolboy Q?
But the most important question of all…
Why is Kendrick Lamar now being out rapped on his own songs by rappers like KODAK BLACK? Alright... i’m just kidding but we gotta admit this isn’t typical behavior for a man like Kendrick Lamar.
Without this guy, it’s debatable that many of the artists on TDE would not be as popular as they are today. In someway, shape or form, Kendrick Lamar has played a part in nearly everyone’s success on the label, simply because he’s the most famous one on the roster, doing features and tours with them.
And no big money maker like this just opts out of a label out of complete nowhere, we seen rappers like J. Cole be able to expand while still remaining on RocNation’s roster. So… what happened? With 99.9% of the members from the label being antisocial who rarely ever pop out on social media, its difficult to piece together whether or not the label is seemingly falling apart.
However, Kendrick Lamar, SZA, and Isaiah Rashad have all spoken about their thoughts on the label falling off. In this video, I show you guys all that they Kendrick, SZA, and Isaiah Rashad have said. And their responses will help decode whether the label execs are not managing their artists properly, or if the artists themselves are the problem.
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[@AFO_AnalyRics]

It's simple: TDE overplayed the scarcity card.

[@rickeyjtv1802]

Naw they overplayed the Mystique card

[@AFO_AnalyRics]

@@rickeyjtv1802 Same thing.

[@vlog_umentary5827]

@@rickeyjtv1802 Mystique is what keeps Kendrick in the news

[@AFO_AnalyRics]

@@vlog_umentary5827 Well, Kendrick knows how to do it. He knows how/when to reward the wait with something worthwhile. The years after GKMC, we got TPAB and UU, along with a series of iconic live performances that we still watch till this day (eg. Fallon). DAMN. followed relatively soon enough. The years after DAMN., we get a DOUBLE album and an immediate international tour. When Kendrick is absent, he's absent. No games. No false promises (at least never directly from him - but, TDE). And when Kendrick is present, he's effectively everywhere. That's how you play the mystique/scarcity card.

[@holyghot1497]

Just maybe so. For those of you looking to discover more music get introduced to Holy G. And you just might be enlightened. Bless you all. kzbin.info/door/j_7o5vq72mkeyGIl5kviRA

[@God_is_an_Atheist666]

Nothing will defeat TDE circa 2012/13 man that shit legendary.

[@simpleysims]

*2012-2018* It's ever since the Championship Tour and Black Panther album that they started slowing down. 2015 had the best TDE album in TPAB. 2016's Blank Face LP by Q is legendary, prolly his best album. And the movie, soundtrack and Rock's album in 2018 kept things moving. But you can't really say much about the label after that. I think the Rona and 2020 hurt their progress honestly. TDE's makes their bankroll from concerts and I think projects were slated for that year along with tours that would follow. That year pushed everything back for the label including MM&BS which was supposed to be out in 2021.

[@mrq.1236]

2018 was such a good year for them too. The Championship Tour, Black Panther project, even the merch was some of the best in the hip-hop industry at the time. I remember constantly looking at their website, wanting all the hoodies and t-shirts. Kendrick was still very active at the time. Showed up to award shows, did magazine covers, all his songs playing everywhere. I remember everyone in school still singing Humble, DNA playing from cars and Loyalty playing in all the Foot Locker stores. SZA was also fresh off the Ctrl fame and success. A lot of girls in my school were listening to her. Good times

[@-Anonymous-.]

Tbh… GOOD music (early 2010’s) was more legendary during that era.

[@2ill4real]

I seriously don't get wtf happened over there. How does someone like ab-soul dedicate his entire life to hiphop to the point it is his actual career and main source of income, and only drops one single in 5 years?? As a fan, and as someone who makes music, it's truly mind boggling 🥴

[@morenoblokland7612]

100% facts

[@AJWEXIST]

Dude Fr, Soul-O’s consistency fell off trying to emulate Kendrick’s long ass hiatus

[@Theoneandonly613]

He dropping an album damn near everybody on the label dropping y’all do to much

[@AJWEXIST]

@@Theoneandonly613 it’s been a month since he said it’d be a month 🤷🏼‍♂️ believe you me my dude I would love to be wrong, I know his next shit finna be master class beauty, but DAMN Soul-O what’s the timeline gonna look like for Long Term 3? I still remember that timeline rhyme scheme he did on Long Term 2! Shit was dope, we just wanna see every one of the man’s dreams come true ahaha

[@thegoat3153]

Prolly ghostwritin

[@tra0459]

The fact that Kendricks last album on TDE featured no artists from TDE says a lot

[@vincefree]

Does it though?

[@iBeKaLee]

@@vincefree it doesn’t lol

[@CASSOBLVCK]

I think u reaching bro. There were no tde artists on any Kendrick album since gkmc besides zacari

[@jordydiaz6894]

Not really. If it doesn’t fit Kendrick vision he’s not gonna put them on

[@simpleysims]

Yeah that doesn't say much. As someone said, he hasn't had featured artist from TDE since GKMC. But it's said they're always in the studio together whenever there's a project being worked on. That's especially the case with the main 4 members originally signed in the early 10's. Jay Rock, Q, Kendrick and Soul are a tight group. But just because you're label mates or best friends doesn't mean you have to be featured all the time.

[@trashcangus]

The fact that TDE dropped a deluxe version of Ctrl is just more proof that the label/SZA are just getting cash off singles and not concerned w putting out a new record

[@younginspiration1]

SZA been trying to drop for a year

[@dannynozy7686]

yea blaming sza isn’t the move

[@disispeter]

I feel u, they been holding her album up for years

[@vincefree]

I think we are assuming too soon. Sza is the next to drop I think this could bring the label to the next level

[@detroitboxingtv9875]

@@younginspiration1 more than a year sadly, I recount about 3 years

[@rager1328]

Schoolboy was about to drop but when Mac passed he said he needed some more time off and didnt feel right dropping his album at that time

[@matt0496]

Yeah but he dropped crash talk and we haven't had shit since. That was 2018

[@bigdraco2390]

lol crash talk is already 4 years old? thats crazy

[@jpasch1914]

@@bigdraco2390 right. Time flying

[@uhJoshh]

Wym he dropped an album a few months after mac passed

[@trent0184]

@@bigdraco2390 Nah it was April 2019 but still it’s been a while

[@JamesJordanbestnetworkeralive]

We need another Jay Rock album!!!

[@othelliusmaximus]

An Ab Soul and SZA one too

[@Jimmy1982Playlists]

And ScHoolboy Q!

[@goonofathousandvoices6965]

Fr, 6 years without one is insane

[@lax9586]

My question is where Jay Rock went. He hasnt dropped any thing from what I have seen in a few years.

[@eastsidebloody]

He finished his contract and wanted to do his own thing. like Drake, J Cole or any other successful artist at his level.

[@jairo392]

Yup

[@selfishbeats]

TDE depended too much on one person, better treat the game like a bad bih, have the next man ready.

[@eastsidebloody]

@@selfishbeats it’s a roster of very talented individuals. Kendrick is just on another tier. They still have SZA.

[@selfishbeats]

@@eastsidebloody singers don't put rap labels on , they're additions.

[@eastsidebloody]

@@selfishbeats I’m talking about superstardom and carrying the label. plus Moosa is running the label now and not Top.

[@maitrikarna9278]

“I pray to God you realize the entourage is dead” -Kendrick Lamar

[@TyThree3]

"Me and top thats like a Kobe and Phil, father figure fuck with him you get killed" -Kendrick Lamar

[@HUNGRYFLOWER98]

@@TyThree3 that was like 7yrs ago

[@sibusiso2841]

@@HUNGRYFLOWER98 pushing these n*ggas off me like huuuuu

[@relaxhealradio8636]

I woulda never guessed.

[@skrrrtityrrckity1269]

@@TyThree3 omfg. Are you saying the song father figure is based on that line? Damn

[@rheese12]

So tired of fans feeling like they are owed good music regardless of what the artists are going through.

[@MORNINGSTAR190]

Because we are 🤡

[@spacejammenace]

That's they job goofy

[@rheese12]

@@spacejammenace Nah a job is something you do for money. They are ARTISTS.

[@spacejammenace]

@@rheese12 I agree but I also want more music so I gotta disagree. I vote that they all needs get back to work

[@mychaldudleyii2039]

@@rheese12 Right, they create when THEY feel like it, not cause their audience is awaiting another hit

[@kaizenkltr]

Dear lord. I appreciate the journalism but bro. The pain is felt on an immense level for me. I remember when that BET Cypher dropped. I was not drawn to anyone as much as Zay. Classic Black Hippy tracks where Soulo kept mopping the floor with them. Q with his bragadocious pain. Imagine in 2013 hearing all these artists and barely having ANYTHING besides the "main man" Kendrick for 10 years.

[@wolfdrayvus101]

Ab soul mopping? U buggin. Jay and Kendrick carried every time lol.

[@JohnnySensei7]

@@wolfdrayvus101 carried is insane lol

[@tinker2054]

@@dewmontain123 the streams and back to back sold out shows say otherwise bud. Plus Kendrick makes better albums n music than Soulo anyways.

[@Bobgoblin86]

@@dewmontain123 Soul is one of the best artist I don't care to listen to. After control system I honestly haven't cared to much for anything that came out afterward. There was some fire here and there but I guess that'd all subjective. Kinda like kendricks album not being worth the wait. I truly believe it was. I missed on the initial hype of DAMN and plus other shit going on i just dont have a connection to it. But mm&tbs holy cow. It wasn't perfect and could have done without maybe like 2 or 3 songs. But it truly a masterpiece. Probably his 2nd best. Many people share the sentiments of father time, count me out. We cry together was uncomfortable in a way that I truly felt like I was watching a friend and his lady fighting heck ive had those same arguments with my ex. I mean I think he even gives his reasoning on why he may take so long to release his music on mirror he chooses him, he's sorry. But he shouldn't have to be

[@Newportnews98]

@@dewmontain123 u sound hurt

[@itsmoenishanotmoesha8469]

I really think TDE is the blame for SZA current change. I think she went silent honestly because she's not being true to herself. CTRL was a big change from her mixtapes, she got turned into a sex kitten. I liked CTRL but as a SZA fan from start couldn't help when listening to it ,thinking this isn't the SZA, I started with.

[@newfoundationgaming5507]

Facts! , hated that shit but these artist these days dont have a voice these days still

[@kianalawrence9934]

I’ve been saying this for years!!!!

[@itsmoenishanotmoesha8469]

@@kianalawrence9934 Thank you! that's why I can't really get into this new SZA. I don't know how she went from genius to a weekend side chick.

[@christianhutson1403]

Kenrick leaving TDE was most likely due to both label issues AND just wanting to start his own creative vision. Most likely not jus tissues

[@chxsebank]

I feel like TDE had each members foe a certain number of albums, and top was milking the time period for as long as possible

[@gamebruhcolor8989]

I feel like he addressed this on the song feel from damn. "I feel like the family been faking," I feel like the feelings are changing," I feel like its just ME," and more just listen to that one. I think they weren't motivating him/ as serious as he was anymore... I could be wrong but im for sure its a creative/ artistic reason he left Edit: before the house is burning dropped zay was in an interview and mentioned top was a lil upset at him for being lazy so there is that to add to my theory about them not being motivated/motivating him anymore.

[@Lurkartiist]

I'm not sure that line is even about TDE tbh

[@gibletgibby1567]

about the zay thing, dunno if this adds more to ur theory or whatevs but that was stated on the album Sun's Tirade way before House Is Burning. There's a whole skit dedicated to it where Top is calling him.. Was played for jokes but I'm sure there was some truth in it and there's a reason zay included it.

[@bw909]

So this after this whole video, it’s people being human and working through life like everyone else…

[@ahmadlocs458]

Still want a black hippy album but I just know it’s too late.

[@b.johnathanwarriorinagarde7980]

Just enjoy the songs they did do together... It's as close as we'll get.

[@PermanentHigh]

It's so stupid how they NEVER did a project together

[@carvermicheal3110]

It's definitely got to be the labels executives because all the artists are fire

[@kinglui89]

SZA did not get any Grammys for CTRL ! Get your facts right . She got Grammy with Doja for their song .

[@thembelihle282]

TDE has 11 active artists, for the past couple of years they have given two artists two different quarters of the year which gives the artists enough time to promote and tour their albums. Everyone has their time slot that's how TDE has been able to stay dominate as a label.

[@lucariojet]

I wanna make sure I'm not trippin. The only years the releases lined up like that seem to be 2012 and 2015

[@nesbeefipps1096]

“Dominate” lol

[@PaintedHoundie]

Ideally sure but thats not really how it went down. Dominate is also stretching it.

[@moneyman100k2]

They're not being dominant and that's the problem. You can have all the talent in the world but not utilize your team effectively, and TDE has landed themselves in this situation. SZA has the ability to save that but unfortunately no one else is putting out material and punch is being lazy which in return will only make things worst for the group.

[@jajipreme5205]

Iono if they’re dominant anymore bro 😞

[@shabaclank3711]

Y’all take this rap shit too seriously. People are human not robots. They don’t just push out a large mass of music because we all say so. Someone could have lost a family member that halted the album. Relax

[@ricardoalvarez8415]

People don’t care lmao. People are selfish af.

[@2rhymestharap]

I love Ab-Soul he a goat.. but my man is falling off with no release since DWTW

[@MADD-MANX]

He kinda been fell off, bro it's been like 6 years

[@soulosolucid6689]

Exactly I’m so disappointed how things turned out for him..

[@itstetaylor]

I need that 2012 Ab-Soul back

[@rocksolidxktp]

Kinda hard to fall off when your music Is timeless.

[@willforeverpubg4235]

Still listen to Soul last album in 2022.

[@sonnydiaz170]

For Kendrick’s case it’s better to be a ghost writer than having ghost writers

[@byren_9943]

Love your videos bro you’re very well spoken 💪🏽🙏🏽

[@louaista]

Thank you! I put so much time and effort in this, really makes my day seeing comments like this 🥺🙏🏼

[@byren_9943]

@@louaista yessir! I can tell for sure !

[@b3ardedragon921]

Ab soul need to leave too

[@AntConroy_503]

We just gon skip soul ?

[@NewGoldie]

TDE is the ultimate bag fumbler

[@pmoney8701]

TDE started to introduce too much red tape in getting an album to be a hit, which stresses the artist and delays new releases.

[@PhenomResurrections08]

This video all cap! Soulo just came back and reminded y'all to stop playing with these TDE guys. They make music for themselves and welcome us to the ride in the hopes we progress. They don't specifically make it for us to "get our fix" to stay in our comfort zone. You want that shit. Go listen to top 40.

[@tristanmatierrienne2397]

Finally someone who gets it... media has warped so many

[@Dkirk215]

I love tde as a label I just wish they had more content dropped great label though

[@shankeshiaturner]

From what I’m hearing Kendrick contract was up and decided to move on and it’s still love.

[@nelsonmoore2999]

Listen to Reason song called windows cry. He discuss his frustration with TDE but still cool with the label.

[@albertc2390]

This video/analysis is a fail, to be honest. Anyone who understands the music biz knows that groups, artists, etc... make the bulk of their money touring which is what they did especially for a group like TDE. Kendrick and Schoolboy Q had the most commercial success, but as a collective, their music was not going to reach commercial success - too grimey for radio. My favorite will always be Jay Rock regardless if he didn't launch like other members of the group.

[@HooodClassicsTV]

Jack Rock got a Grammy. I think only him, Kdot and Sza the only TDE members with one, and maybe Q I’m not sure about him though.

[@albertc2390]

@@HooodClassicsTV TDE started off underground so why is there even mentions of commercial singles or albums? That is the flaw of this video. I went to multiple concerts of theirs - back when Kendrick was still referred to as K. Dot. Their following was not for radio reasons. That's why I don't understand the critics like this dude when going after a group like TDE. @Scottie Pimpin - nice name, btw!

[@Lurkartiist]

All good things must come to an end.

[@paralegalparaplegic8177]

Damn I didn't know another of my favorite artists were on the same label

[@garycummings9115]

Never answered what happened to school boy q. Sounds like they had personal issues. Not sure the added benefit of being signed to two labels either. More bureaucracy… more money to split more hand in the pot, more opinions, I can see why she would be frustrated. Dude was dealing with a drug habit …. Nothing last forever. No real controversy

[@IsaIbnHalim]

I’ll save you a video bro. It’s the artists. Top dawg is a visionary, a legend, an icon, a great man, all that’s undeniable. Dot jus got older (35) and it only makes business & creative since that he be more responsible for his vision. Keem & Mr.Morale are indicative of this. It’s all good. Remember Jay Rock was the act that launched TDE & Kendrick not the other way around. At the time (and still) non gangster rappers couldn’t come outta LA cuz our culture is 100% gangbangin; it took Jay rock from Bounty Huntas & Schoolboy from Hoover and Top Dog who I believe is a member from Compton inorder to launch a non affiliate like Kendrick. It all worked out for everyone, schoolboy’s that guy and a superstar artist as well. No need for any controversy here. Pglang the label now Dave Free and oklama.

[@nesbeefipps1096]

“None affiliate like Kendrick.” Lol

[@jashardwallington]

You kno odd future was a thing

[@SavvyKTwo]

Top Dawg is from the Nickerson Gardens…

[@michaelpearson9706]

I think it's pretty great that Kendrick can funnel some of his funner influences through his cousin and get him paid at the same time.

[@rewardmandisi4445]

Please do j Cole on born sinner vs kanye west

[@nolan3230]

ScHoolboy Q did drop a Single this year but he has no news or a album or anything unless he is doing something like JID is and how he dropped his single then another and announced a date

[@peanutnitti7073]

He misses mac miller he can't rap no more

[@sunmachine2907]

Man what is with these KZbinrs telling people to stay hydrated??? It’s the most base level like “look at me I’m quirky & funny” thing So cringe

[@PewPewShootEmUp]

TDE still has SZA, Isaiah Rashad, Schoolboy Q, Ab-Soul, Reason and more. Wouldn’t cal it a downfall

[@theherbpuffer]

Ray Vaughan

[@mossfromdade3056]

def a downfall, SZA is literally the only one being paid attention to on a mainstream scale. Literally

[@genogrinberg6014]

Isaiah wasted his hype by not releasing for so long. Kendrick had a period where he was dropping music all the time and then he stopped around like 2012 to do the scarcity thing but rashad never developed a serious enough fan base to just fall off like he did for so long. His last album was alright but it just wasn't super great. I only really listen to it nowadays when it comes on during shuffle.

[@yf_NorthernAreas]

Lol... Pressed sub after the "stay hydrated" 🤣

[@xFALLENxELeMenTZ]

Hahaha I love that Patrick cc reference 😂

[@chrisjovan664]

What do people expect?! For your favorite artist to shower you with their work?! When that happens over saturation creates resentment. Absence makes the heart grow fonder. People will never be satisfied especially in a time and age where they live their life at the pace of the internet refresh button.

[@DeeJoyce]

Well MF Said!! 👍🏽

[@PermanentHigh]

Yo 5 years is a lot of time to wait for mid ass albums

[@GoodKarma11]

Thats weird because theres plenty of artists including Drake who have always consistently dropped music and never had a problem with “over saturation” 🤷🏽 id argue that if you dont drop consistently you will become forgotten. Not everyone has fans like frank ocean or kendrick- fans are fickle, you need to stay fresh in ppls minds so that you can keep riding that wave. 5 years in between each project is extreme.

[@shad0w2393]

why would you wait for an album ? that's lame.

[@d.michael372]

No way w all that talent they can’t release some dope projects. They still have a hard roster! No excuses…

[@michaelpearson9706]

can anybody drop the link to the video os sza doing backflips?

[@tommunist10]

I love how many people in the comment section are defending the artists who release one album every 5 years. Y’all got some Stockholm Syndrome lol. The standard used to be an album every 2 years, and the product was more complete than it is now. Longer songs, fewer interludes, fewer skits, fewer features, harder music to learn and perform, etc. There’s no reason an absolute legend of an artist like Led Zeppelin or the Beatles were able to release an album *every year* for ten years straight yet new artists take 5 years to put out a shorter album that’s mostly features, samples, and 3 minute songs. Stop defending that lol smh.

[@dmorgan1579]

True. But it's a different artist environment at TDE. A lot of the history's biggest artist all across all platforms had two things: 1) Ghost work 2) No internet I think those two right there would make a huge difference.

[@Jack-wo2co]

Who standards is that to drop every 2 yrs a artist that cares about they craft and art will drop when they feel it's right I respect artist like that because they truly care for their art and fans its not many artist like that

[@Jimmy1982Playlists]

When artists age and mature, the rate of albums usually slows... Q, for example, wants to experience his daughter growing up, instead of being on the road for months.

[@NDUWUISI]

I hope that "stay hydrated" line was a shout out to Patrick CC 🤔

[@louaista]

Of course! me and Patrick are cool actually. Spoke to him once and he said he likes my content, I pay alot of homage to his channel on this page

[@NDUWUISI]

@@louaista I love it! Glad to know that 👌🏾

[@yakyakyakperfect]

I Think The Contract Just Ended TBH .

[@ryankellz]

AB-SOUL BEST LYRICIST IN RAP..

[@louaista]

I wanted to do a whole video on ab soul. He's one of my top 5 favorite lyricist of all time.😭

[@ryankellz]

@@louaista smart man... I could help provide suggested lyrics.. lol.. royce the 5'9 just named AB-SOUL as his pick if he had to choose a new SLAUGHTERHOUSE

[@Machiavelle23]

Naw lupe,

[@ryankellz]

@@Machiavelle23 Lupe is definitely in the convo... LUPE AND AB-SOUL DID 3 SONGs...IN THOSE SONGS IT IS HARD TO TELL WHO IS WHO... NUFF SAID

[@masontrill2572]

@@ryankellz deadass where he said that ?

[@MarTheKid]

preciate y'all using my Chad beat in the vid :)

[@WhaleFuego]

K Dot let him have his shine, come on now that's a reach

[@noone428superlongnameverylongc]

the 'Faces' cover in the background >>>

[@Zxlxya]

I think the only one that can save TDE is Isaiah Rashad. He’s the only ONE that can keep their hopes up

[@shakenbake049]

@@keith3946 bruh no

[@simpleysims]

Q. Q's had the best albums of the label besides Kendrick's projects. Oxymoron and Blank Face LP are classics. Crash Talk wasn't as good but it was decent enough and that album really showcased his creative ability. He can carry the torch, pun intended. The guy is just always switching things up, changing his sound and he knows how to promote his album with great tours to follow up. I love Q. To me, it will be like when Michael Jordan left the Bulls initially. You might not have a championship squad anymore, but best believe Pippen gonna carry aha.

[@erikayers5643]

And that's why BSF/ griselda has taken over. They don't stop. Someone always dropping something. Even if it's just a seven song ep

[@kevthepoet]

Sza out this Friday, Ab Soul out next Friday, true believers still eating good 😤🙏🏾💜

[@blazaybla22]

Meh. G-Unit ran the mid 2000’s but fell off after overexposure. The superstar stayed on deck but not the rest. Maybe the latter half of the 2010’s will be similar for TDE. Like, maybe they had their run, it was a good run, but the game (of rap) is always looking for the new big thing (who knows) after the reliable commodity (Kendrick). Fortunately unlike G Unit the original members have carved out their own unique sounds and fanbases separate from the big dog and I think they’ll always be able to do tours if not necessarily gigantic singles with Kanye etc (ie That Part)

[@dirtybirdxx]

Most of the rappers on they label are pushing 40. That quality over quantity excuse is weak...ab soul should've been been had an album out!

[@thedon0516]

What's age got to do with it?? The best rappers are in their 30s and up unless you like these basic ass trap/drill niggas and tey not it bruh

[@skylergluck]

im tired of keeping up

[@ham-gr33n-beats]

6 years since Ab-soul’s DWTW!!

[@candice446]

It was great to see that Kendrick included them in the Not Like Us video

[@elliotthyppolite]

Good research on the vid but find your own sauce my guy. I already knew the style but "stay hydrated " was over the top. Have faith in your style, who knows you might be better😏 #cheers

[@jonobeatzz8023]

Mayn I just miss Absoul, dude was straight honesty.

[@iseerashonal821]

So how do they make money? I dint hear about them doing shows

[@Khimarea]

“I hate u” just came out this year. How the hell… lol

[@Cardel34]

i could use another jay rock and schoolboy album

[@602Flax4]

"I can dig rappin', but a rapper with a ghostwriter? What the fuck happened? " Oh the irony lol

[@Whodnl]

This is a certified classic

[@jairo392]

Dude he fulfilled his contract.

[@lesser-known9012]

My future label OnlyAudioTV will replace TDE within 7 years

[@michaelevans4182]

Do ab soul please

[@louaista]

I'm thinking about it!!

[@iLuvUs22]

Bro Kenny , jay rock . Ab soul school boy an SZA are set financially an have all made their mark in music . They all could literary drop whenever they want

[@roid1510]

Plus CTRL is still in the charts. Releasing a new album when the old one still doing numbers wouldn’t make sense

[@keachweder6217]

Kinda unrelated but Reason is fire 🔥 that is all.

[@scarylarry6190]

Bro the flashing subtitles right in the middle of the screen is wayyy too much ! Hard to watch it

[@Kyngjac327]

Finally someone talks about this

[@blanketmobbypants]

I’m still wondering why SZA dropped a deluxe instead of a new album. Like she’s so much better now compared to then

[@tristanchuey]

The Kendrick thing has to be with money. Kendrick is not only signed to TDE, but also innerscope AND Aftermath and if you look at the credits of his new album, also PG lane. That’s 4 companies in the pot.

[@RealAdrianReactions]

PGLANG

[@RealAdrianReactions]

He’s not signed to the other labels they were distribution partners for aftermath and inter scope he’s not their artist only for TDE

[@MyPimpinAfro14]

It's not. He finished his album contract. Not many people care to know this cos they don't care to do the research 🤣 Isaiah who is closest to top dawg has stated he finished his album deal with TDE. There's nothing more for kendrick to do so it's time to move on and build something yourself

[@RealAdrianReactions]

@@MyPimpinAfro14 thank you ! People just be saying anything

[@posthumous_me]

Nigga literally pulled a pat cc mid vid 💀💀

[@sylviamushi1331]

Punch is a genius bro... As consumers y'all know non bout business. I get it

[@bennyce5430]

🎯 I always said TDE is not good at Pushing their Artist. I'm in Ohio and aware of TDE but I have to go search for their artist. I quit searching awhile ago

[@sevman7]

i feel like punch is realll smart tho. artists on TDE have always been ahead of their time. he waits for the world to be ready for their music but isn’t always right.

[@PvtrickH]

punch the stupidest CEEO of all time after they was famous SZA Ab-Soul etc.. could all be stars

[@sevman7]

@@PvtrickH not true really. ab soul-the abstract asshole he’ll tell u himself. i don’t even think he wanted to be on that level of fame. punch did a good job of reaching those who needed to be reached with their music. it’s not for everybody

[@sevman7]

@@PvtrickH and he’s still recognized as one of the greats

[@erionmatthew3852]

He said “stay hydrated” I immediately thought of Patrickcc

[@NebraskaGangCulture]

Clickbait af

[@dalonbranch8270]

The truth is simple. Kendrick is seen as the savior of hip hop leader of the new school and the voice of the west etc Who do you think helped to promote and market that understanding that became synonymous with him?? The label. That wasn’t always the case though. Initially it was black hippy as a collective and of course kemdrick was a shining star out the collective but he wasn’t necessarily the LEADER persay until gkmc dropped and the label started to double down on the notion that HE was the focal point of the entire label thus crippling the entire roster. Top dawg and punch and interscope made it so no one else on the label could coexist with him without being a Gladys knight and the pips situation. Plus if you add on the fact that they all work on their own time as artist, as the audience we are designed to look at them in comparison to Kendrick’s trajectory and not their own pace so if you put this all together the entire roster had to be sacrificed in order for Kendrick to become the artist that he’s seen as today.

[@theherbpuffer]

I find Kendrick highly ooverrated. I personally feel as if Westside Boogie is the new face of the West. His lyrics just hit home with me more probably because he's more introspective

[@coldiglooman]

kendrick is not your saviour

[@dalonbranch8270]

@@coldiglooman You don't have the tell me lol If you read my whole statement you'll see that I was saying that it was a created by narrative by TDE to put him in the position he's seen as when really hes just a regular rapper and shouldn't be put on a pedestal at all lol.

[@dalonbranch8270]

@@theherbpuffer Right and when we say over rated its more so in the context that he's a great wordsmith that is OVERHYPED to be something more than just a rapper. He's not “a saviour” as he has put it but he's also not top 10 undisputedly, not is he the most creative or innovative artist of his generation nor is he undeniably the most lyrical of his generation. He is in the DISCUSSION though but that's as far as it goes lol.

[@Wavy-fs4mr]

@@dalonbranch8270 he is top 10 undisputedly. TPAB and GKMC better than any record your favorite artist has put out. Amazing lyricist/ rapper. He deserves all the praises he gets.

[@NippyShay]

Kendrick on his grown man shit he have children now. Let the man grow and run his own shit……

[@JoeeKickass99]

Sir is dope af

[@maitrikarna9278]

Fuck, that’s really sad about Rashad, didn’t know he was an addict but it explains why his music sounds kinda like it had the spirit drained from it

[@PerocDisgusting]

No it doesnt lmao he already kicked the cup and we were listening to snippets all along so he was making music idk what the guy in the video is talking about

[@kentrellwashington7645]

He... he talked about addiction in his music. "I been on pills since a lil one, start with advil then we level up" - Tranquility "'No is kinda hard to say to drugs, cuz I be having problems with my myself" - Heavenly Father "I smoke too much: the problems of a twenty-somethin' I drink too often, there's liquor pourin' from the faucet" - Heavenly father. "Pop a xanny, make your problems go away" - Stuck in the Mud Or even further back "So what you doin with you life nigga.. and i reply gettin high nigga" - Part II. He's always talked about addiction and depression. He's been sober lately though he relapsed shortly (talked about it in an interview with Joe Budden).

[@PerocDisgusting]

@@kentrellwashington7645 ur quoting songs from years ago the joe budden interview is more up to date but sippin lean rashad is insane

[@kentrellwashington7645]

@@PerocDisgusting I did say he's been sober recently in my comment as well and mentioned his interview with Budden where he mentions sobriety and a short relapse.

[@Juicembk]

Sza is the best artist on tde after dot.

[@withjermaine]

i lowkey feel like ab is gonna join pglang

[@soulosolucid6689]

That would be the best option for him imo

[@kevthepoet]

This is pure hater shit. Putting out less albums per year but better albums per year is so clear. TDE don't put out bad music. So just wait 😤

[@ZakDaley]

Really weird how everyone doesn't understand the artists aren't the ones that have the ability and say so to release their music when they are signed to a label.

[@johnnycage6676]

If someone has a different opinion than you it’s hater shit 🤣 you people are delusional it’s just the truth hurts

[@elcakkouri]

It’s simple guys. Some label presidents like Punch would rather focus on making their music on the side instead of focusing on building their artists.

[@gr8_fortune]

You mentioned everyone and left out Jay Rock?? Come on bro, that's a violation 😭

[@coolx512]

It’s getting ridiculous. I feel like during the pandemic was a great time for Q and soul to release music but they were deciding on releasing reason’s music a lot who has a lot of talent don’t get me wrong but it would’ve been nice for the ogs to get some shine

[@PermanentHigh]

My problem with TDE is that they think people are fans of the label and not individual artists. Like, I don't give a fuck about most of these dudes, I just want to listen 2-3 of them and as a fan I shouldn't have to wait for the whole roster to drop a project to listen to my artist. TDE tries to force the public to like their artists by controlling who we get to listen to and when. It's fucking annoying.

[@runningrebel978]

This dude doesn’t know jack, Q just dropped Crash Talk like a year ago. But I forgot you kids prefer quantity not quality

[@Newportnews98]

That was 2019

[@917iv]

Patrick CC already got "stay hydrated" be original bro

[@louaista]

That was the joke me and Patrick are homies bro 😭😂

[@PerocDisgusting]

He just wanted to start another business lmao

[@sleepysleepy9913]

Still no one know wtf happened to ab-soul

[@jashardwallington]

I remember that video kdot was cappin hard in that video lol when he was talkin bout top why the smuddin my name etc