The TRUE Success Metrics for Ecommerce Growth

[@abyssuserigo]

This is what the world needs. The holy book for ecom. Thanks Taylor!

[@commonthreadco]

Couldn't agree more! It's hard to let go of the single metric mindset, but its a necessity!

[@rennewi]

most underrated video on youtube,

[@commonthreadco]

Thank you 🥺 What part brought you the most value?

[@colekiser8772]

Are you running 1DC on everything? Any advantage to running 7DC1DV to feed FB more signals?

[@nicolelongecoluxury]

Clear, concise, and helpful. I just signed up to receive the newsletter for my ecommerce brand. Thanks! 🎉

[@ajiteshjain]

Very useful Thanks a lot for this video...... please make more such video... love your content

[@commonthreadco]

You're welcome! We will definitely keep them coming. What do you like most about these videos? We're always looking to improve.

[@karandawani5304]

@@commonthreadco yes I have a request if I may , can you make beginner Google ads explainer videos first, and maybe in future bring in tony from your team who heads your paid acquisition for the advanced stuff?

[@commonthreadco]

@@karandawani5304 That's a great idea! What would be the most valuable part of Google Ads to learn first? Overall strategy or more tactical in the ad account?

[@karandawani5304]

@@commonthreadco I think overall beginner strategy first to get the whole picture of Google ads and then slowly progress from there into tactical stuff and then moving to advanced stuff. That would be super cool !

[@s.-8406]

What is the difference here between Spend and Ad Spend?

[@guilhermesoares9136]

Woaw man, thanks for all this value, you know what you're talking about. I just doesn't understand what do you mean by "In plateforme click only ROAS" or "in-plateforme click only Objectives" ?

[@commonthreadco]

By "in platform click only ROAS" we mean what the advertising platform like Google, Facebook, TikTok, etc. shows you only based off of clicks not "view-through" results. Let me know if this helps!

[@guiitogi2718]

@@commonthreadco yes thanks !

[@vidarravneng3636]

@@commonthreadco 1 day click or 7 day click? And how do you see based on only click, is it the Click to Purchase Rate metrics?

[@JosephPutnam]

That's a great point that your ad dollars are going to follow with Meta is measuring, not what a 3rd party tool tells you.

[@karandawani5304]

thankyou for these videos, love them. So much value.

[@commonthreadco]

You are very welcome! Glad you find them helpful :)

[@yuliaakh]

This is super valuable! Thank you

[@commonthreadco]

You're so welcome!

[@DogProductGuru]

When referring to Contribution Margin, are you talking penny profit per SKU or order or are you setting a broader business profit goal to target?

[@boyandrian3025]

Thank you guys. Great video

[@commonthreadco]

You're very welcome! Thanks for taking the time to leave us a comment.

[@charliewilliams1531]

This video is incredibly valuable - however there’s no insight to what these metrics should look like? I understand why they’re the most important growth metrics, but what are good and bad numbers when it comes to AMER, FOV/ CAC, return customer % etc?

[@s.-8406]

There is no such thing, there are no benchmarks, it solely depends on your market and product

[@commonthreadco]

While there are no "perfect" benchmarks, our free data newsletter shows the numbers we're currently seeing across a lot of these metrics. Check it out here: bit.ly/3RnDYWp

[@firte3899]

wish id seen this sooner

[@imcca0011]

So good.

[@commonthreadco]

thank you!