💣 The Ultimate Guide to Google Ads for 2023 | Part 1

[@viktor.emeljanov]

Thanks

[@mrtnmlchr]

Great Video (as always). Since last year has been so focused on everything with pmax. It's nice to see standard shopping again on the radar and the point on customer acquisition problem explanation with pmax and shopping john mentions starting at 44:45.

[@kevincheung7340]

Great Video! We are trying to start with google shopping our first time. Only problem running ROAS campaign is that we need to have 15 conversions for the shopping campaign. I assume we need to run standard shopping with Maximize Clicks or Manual CPC prior to unlocking the ROAS bidding strategy.

[@tomrader013]

Quick comment for YT algorithm, keep up the good work!🙌

[@viktor.emeljanov]

Great content! Great energy! Thanks goodness that you are! I also told my grandma, she needs some google ads

[@solutionseight]

Thanks for watching! So glad you enjoyed it!

[@devonthe777]

Mad love for you lads ❤ epic content, always

[@روحانيات-ع3ي]

Thank you so much you are a life saver the new update made me confused

[@narinhuseynli-qh3in]

great video thanks

[@matthewwavra7835]

Wow you guys killed this great overview and very informative

[@solutionseight]

Thanks for watching! 🫶

[@saurabhahirekar]

Insightfull video❤

[@solutionseight]

🫶

[@jackkeith1783]

Came for the insights, stayed for the banter

[@ilijah4385]

Hilarious haha

[@ivailokalev3971]

Great content 👌 Both so helpful and funny as well at some moments 😁

[@eduardofernandes9881]

That's great, thanks!

[@NurseStephanieVictoria]

Amazing thank you

[@StephanieBrown-sm8dw]

Thank you for the video. Can I set ads to show only in one small town?

[@vseprozvire2]

Comment for algorithm, as always golden informations

[@julian.rodriguezo]

I couldn't find the book at Amazon :(

[@solutionseight]

Hi, Julián! Thank you for your interest in purchasing the book, it's not for sale yet but it will be very soon! We'll update everyone with further details once it's out on the market.

[@byronhorde5892]

@@solutionseight ... just now went looking for the book. Might you have an ETA on when it's coming.

[@clemenceholland]

Hello. You have great videos. I appreciate your work! I did not understand what information is important to include in the ad text?

[@livelikemav]

Looking to do manual CPC, but theres no longer the options to select "conversions" focus for me, unless i setup the conversions tracking (call assets & webpages)-- but the webpage to set up call assets and websites doesn't seem to be working...awesome video though. thank you so much and loved the you vs google book. thats how i got here

[@solutionseight]

Thanks so much for watching! We will run this by our strategists and see what they have to say. In the meantime, keep an eye on our KZbin channel, and the answer may be featured in a future video.

[@nickmhc]

Super useful guide to Google Ads branded search and Google Shopping for e-commerce

[@solutionseight]

Thanks for watching!

[@robertmacauley1719]

It’s here!!

[@juliakima]

What about using the recommendation of using Target Impression Share for a brand campaign? 95% Target impression share with a max cpc of enough to be always on the top?

[@JamesDixon-pc7qp]

My performance max campaigns say that by default, your campaign bids equally for new and existing customers. However, you can configure your customer acquisition settings to optimise for acquiring new customers. So surely it's always going to be 50/50 in terms of the bidding with the retargeting to existing customers?

[@AnniceCunningham]

Thank you for the video. How to determine that an advertising campaign is set up effectively?

[@kwnortherner]

Should you run Brand Campaign with the Pmax Feed Only and Standard Shopping combo you talk about?

[@amandaevans119]

Thanks for your videos. May I have your advice? I have 1200 keywords. Do I have to manually compose an ad for each word?

[@TeaganShields]

May I ask you for advice? How often and how should bid be updated?

[@alexvitet2941]

Great video thanks! I am getting stopped by Google from selecting T ROAS, Google won't allow to use that option as a new user that doesn't have enough conversions on record. What do you suggest instead?

[@JessicaDavis-d4i]

Hi, I am new to adverts and i am trying to set up a google shopping campaign with a target ROAS but I am getting this error message "To use the selected bid strategy, you'll need more conversions". What does this mean and what should I do instead? Thanks in advance, J

[@solutionseight]

Thanks for your question! We will add it to our list and run it by our strategists. In the meantime, keep an eye on our KZbin channel, and the answer may be featured in a future video.

[@tem_vremenem_v_kanade]

🔥🔥🔥

[@mayalehman593]

Thank you so much for all this amazing content. I have a question about PMAX vs. Standart shopping. Why not use Standart shopping AND Pmax for retargeting with TROAS for like 250-300%+? So I know that it won't spend much, but it will get me great ROAS for what it does while I'm scaling with Standart shopping and KZbin? Thank you so much !! 🥰

[@SuloveRawat]

I like the sarcastic way Kasim asked the most common question in the ecosystem " John, Why i should run brand campaign" hahah

[@houseofekam]

Hey John! Are demand gen campaigns better at youtube remarketing than youtube campaigns?

[@gervaiscunningham]

Hi. How quickly will the advertising campaign start to work in plus?

[@GiorgosSidiropoulos-l1h]

I would like to ask you something. You put in a Search campaign a keyword and you also put the same keyword in a PMax. Which campaign will "win" the auction?Which ad will appear: search or pmax? Pmax goes above a Search campaign? Can you have both campaign?

[@cordeliacreighton]

Hello. I want to know your opinion. Is it possible to work only on lead generation?

[@RoseOtto-bu2nm]

Useful, precise, clean and awesome! How to come up with a thousand keywords? Or are there services where you can pick up keywords?

[@solutionseight]

Thanks for watching, and great question! Try starting with the Google Keyword Planner within Google Ads. You can also use third-party tools like Semrush to find out what keywords your competitors are using.

[@RoseOtto-bu2nm]

@@solutionseight thank you for help. I'll try it

[@solutionseight]

Thanks for watching, and great question! We will add it to our list and run it by our strategists. In the meantime, keep an eye on our KZbin channel, and the answer may be featured in a future video.

[@valeriyam.411]

One more useful video (as usually)! A quite unrelated question, but with so many campaigns running at the same time, do you use any external tools for managing Google Ads campaigns that you find helpful? It seems that in 2023 an external tool can help keep everything organized.

[@solutionseight]

Hello, great question! Google Ads Editor (ads.google.com/intl/en_us/home/tools/ads-editor/)

[@EllenWalton]

Tell me, is it possible to work only on lead generation?

[@DaniellaRedmond]

Is your book available to buy in the UK or just the US?

[@digitalwithjohn]

Is you vs google available in Canada?

[@davidfeldman4675]

Great video as always. One question I have is if conversion attribution is becoming less reliable, does that mean the conversion path tracking is also becoming less reliable? How can we validate. Thanks!

[@ppcbuilders1610]

it definitely is.

[@judyconors]

Hey. Is it possible to predict exactly how many clicks per day, month?

[@abdulwasey9981]

Hey I am a freelancer As a beginner Sometimes I become too much exhausted There are so many strategies Google changing algorithm constantly What if I mess up the client's account What's your advice to beginners ??

[@denisewilson-su4ih]

Hello! Is it always profitable to run only contextual advertising?

[@johnnyssss8830]

I searched for your book and can't find it anywhere on Amazon or Google. What gives? Can you provide a link?

[@ChloeWhelan-us9nu]

Hello. May I ask your advice? Why use contextual advertising if the site is already in the first positions in search results for keywords?

[@solutionseight]

Great question! There are many reasons to use contextual advertising (display ads). We can display our website's ads on other websites and platforms based on the content of those pages and create the brand awareness among the target audience. Also we can have a competitive advantage. Our competitors may still target the keywords on the search network and outrank us rather than running display ads. We can target the relevant websites and maintain a competitive edge.

[@ChloeWhelan-us9nu]

@@solutionseight I see, thank you for your reply👍

[@solutionseight]

You bet! Thanks for watching!

[@irbazahsan8229]

🍿 🎥

[@christopherhailey2944]

Hello. How to reduce the cost of contextual advertising?

[@JosephRussell-fp2gx]

Hello. We have significantly increased the cost of a click compared to the data of the previous month. What influenced this indicator?

[@christiane.c.1852]

Guys, please do a deep dive on Google screened. Thanks

[@augurliving]

Why does our google ad page look different? I'm speaking on the ban beside the gray banding. We have overview, commendations, insight - then it goes to campaign, assests, settings and change history. Nothing about ad groups, action insights or ads & assets... nor landing pages or keywords... I just tried running a campaign... but i'm not getting any view, clicks or anything... i think its because i'm missing keywords... idk

[@doloresbradberry]

Hi. What is the purpose of running an advertising campaign?

[@muhammedemraan527]

Solution 8, is automatic bidding not more effective than manual cpc. As it is the era of AI. Second, does Pmax work for erp software companies?

[@jackdavidson-cx3yk]

Hi. What's up? How quickly does an advertising campaign start to work with a profit?

[@bnpweightloss2641]

Please continue shopping ads/ performance max ads for e-commerce business in-depth :)

[@jeanmiller-tc1le]

Does Google Ads have write-off statistics? Where can you watch it?

[@digitalwithjohn]

Do you exclude your current customer list for branded campaigns? To only focus on new customers?

[@ppcbuilders1610]

What about one camp with ONLY Customers list (and brand terms) and one WITHOUT (and brand terms). That might produce some interesting differences

[@GilbertGray-fs5sx]

Hello. Is PBN a working promotion strategy in 2023?

[@natechavez670]

Audible book? Hope so.

[@ayebatariadewale]

How many words are needed to work out for an advertising campaign?

[@AberrantArt]

For new people, which Playlist would you start with? FUNDAMENTALS or Google Ads Basics?

[@elsondasilva8636]

It’s there a possibility of help-me with technology........😊

[@gabegarcia2017]

How are companies storing historical UA data? Google encourages users to export historical UA reports.

[@seanyounk1]

Can you plese give me some examples of saturated markets that you guys don't work with, or that you don't recommend Google Ads for small. entry level companies?

[@Disbandable]

Almost feels like we should be paying for this knowledge.

[@anthonymendola2108]

I don't think it was ever explained that brand traffic should only refer to a brand that you own. If it's a retailer like Walmart selling 100s of different brands then a brand campaign is not helpful.

[@BobRutledge]

Google Does What's Good for Google.

[@BobRutledge]

Google BAD.

[@konstadinospapadopoulos]

I haven't seen any other, more misleading video than this. Several of the "facts" this guy is saying is just not true.

[@johnmoran5680]

I would love to discuss it with you! What facts are you mentioning that are not true?

[@jojobee228]

How can I buy the book!

[@solutionseight]

Hi, Jojobee! Thank you for your interest in purchasing the book, it's not for sale yet but it will be very soon! We'll update everyone with further details once it's out on the market.

[@mikegriffin2896]

Books not on amazon yet

[@solutionseight]

Hi, Mike! Thank you for your interest in purchasing the book, it's not for sale yet but it will be very soon! We'll update everyone with further details once it's out on the market.