💸 The Ultimate Guide to Google Ads for 2023 | Part 5: Performance Max

[@danielhutchins2586]

With a brand used as the example for this video, with various products at various prices, how do you optimise for profitability if you're managing everything under a single PMax campaign? Especially if you're focusing on MER & LTV, I'm sure there's specific products you'd prefer to push. And taking the customer journey in mind (Product Click =/= Product Sale), complicates it a bit for me Rather than splitting into different PMax campaigns, would you possibly just double-down on Asset Groups & angles for those "ideal" products to encourage the PMax campaign to prioritise them? I'm definitely really interested in the Standard Shopping strategies John mentioned, I'm seeing the best ncROAS from them in almost every account

[@juanmedina4725]

Sounds like it's the great debate we want to hear and see with data: The debate being: having multiple assets groups vs having very few assets.

[@christophergulliksen29]

Thanks, Sol8 gang! Grateful for the great content, but getting more and more confused ;) When you published the SOP you went for a lot of asset groups. In this video from 2 months ago, you are saying max three asset groups (same signals, but diff listing groups and assets). In this video (1 month ago), you say the more asset groups, the better. I need an easter vacation

[@ARaSU2marketing]

You guys took us to an account but did not explain how to set up or get to create a Pmas campaign. I have seen all four previous parts, but on Pmax I was totally lost. Why didn't you start with "what is performance max?

[@KeywordResearchSimplified]

*Fantastic content as always!*

[@johnnyway8667]

I think there was still a bit of confusion by asset group segmentation. Within asset groups we have multiple ways on how to split out product categories (feed custom labels, audience signals, ad copy and ad images/video). Would you recommend having the same images and signals for each asset group and only split them out by feed labels and ad copy?

[@syedshahnoorakamediabuyer3449]

@solution 8 is it still worth to watch Kasim's gads course on digital marketer platform?

[@kasimaslam9506]

It's a good overview of paid traffic principles but if you've watched the core videos on our YT channel it'll probably feel more like a refresher

[@KingKroy]

Thanks

[@irbazahsan8229]

☕ 🍿

[@mayalehman593]

Thank you so much for the amazing content! I'm a bit confused, though.. What you said in the previous parts of this guide in the KZbin part about audience signals sounds to me the opposite of what you said now. In youtube, you said to really take time and research the best audiences and that it can be even more critical than the creatives themselves, and here you say that google is ignoring the signals and targeting according to the ad copy (text & creatives) and that this is where our focus should be. I would really appreciate a clarification. Thanks again!

[@johnmoran5680]

Sure thing! In KZbin, those are not signals, but, hard targets. Google will target the actual audiences you add. In Pmax, the signals are more of a "suggestion" to Google that it can choose to ignore if it finds other audiences it likes better or, that are similar.

[@mayalehman593]

@@johnmoran5680 Thank you 😀

[@sionjones72]

You say that people looking for X are more likely to purchase X, how do you discover if that's true? I'd basically like to know, how do I see what products people are clicking on and then purchasing.

[@muhammedemraan527]

You guys do not reply but still one try. Is to good to run Pmax for ERP software company.

[@mykopetr499]

Guys tell me please what size of images are you using ?

[@solutionseight]

Thanks for your question! We will add it to our list and run it by our strategists. In the meantime, keep an eye on our KZbin channel, and the answer may be featured in a future video.

[@irbazahsan8229]

What campaigns to run alongside PMAX? How to give right data to the machine learning in the right direction? So that we know we can scale..

[@bnpweightloss2641]

What is the best option for " Custom segment " ??? 1. People with any of these interests or purchase intentions 2. People who searched for any of these terms on Google

[@arslanshafique_]

1

[@danielhutchins2586]

Hey, with the audience signals, in the video John says (paraphrasing) they quite weak, prioritise feeds & site content instead - If John was doing things over, he would lump all of the signals into one audience, and use that across all Asset Groups. I guess the answer to your question may be "both", as long as the input is relevant

[@jaykelly1729]

lmfao yall are fucking awesome... add and energy drinks ftw !!

[@ElliottWilliams-u6c]

John Wick and Ja Morant... John Moran

[@solutionseight]

😎

[@samdeployvr975]

Hey guys! I have the book but unfortuntly a lot have changed since you published it! I am now working on the first Brand campaign but the 'select the results you want to get from this campaign' is missing and now we have to select something in the 'Use these conversion goals for campaign performance optimization' cannot escape it.. On the first pages of the book you have promised updates but I cannot find where you post those updates... would be cool if you would edit those outdated pages since this is what you promised 😉

[@solutionseight]

Thanks for the feedback! We will pass this along to our strategists. Keep in mind the book is meant to be a guide to help you think critically about Google Ads when changes do happen (because yep, the platform is constantly changing). That said, we do our best to try to address any major changes in our social posts and in our (more recent) KZbin videos, so definitely keep an eye out for those!

[@kellyfoulk2423]

how much ad spend should you have per asset group?

[@mv9983]

Why won't your agency take on real estate companies as clients?

[@hotpot6683]

How do i increase pmax budget ?

[@henley777]

How do we remove feed from pmax?

[@danielhutchins2586]

You can "remove" the feed by disabling all Product Groups inside the Listing Group for each Asset Group within Performance Max

[@LearnGoogleAdswithTapa]

When it comes to PMAX in Ed Tech industry ( we are selling online courses worth around $249 to $749) - what campaigns are best to run alongside PMAX? Our conversion actions are payment success and lead form success. But PMAX is running only on payment success. PS : we dont have help from shopping because our products are intangible and our GMC got suspended.

[@arslanshafique_]

You should try KZbin ads on your competitors channel

[@LearnGoogleAdswithTapa]

@@arslanshafique_ okay. Will try. Thanks