The Unexpected Downfall Of MrBeast Burger

[@sean_king]

Mr beast burger as a concept isnt really that bad, but it expanded too much too quickly at the cost of consistency. Theres a reason why it took mcdonalds 70 years to get to the size it is today

[@Kiterunner]

McDonalds has physical locations with "quality" control. Beastburger has no form of quality control just like all other ghost kitchens. Only government regulation of ghost kitchens would fix this problem or an entire change of the Beastburger concept. Correct me if I'm wrong, also English is not my 1st language :)

[@mapper7310]

@@Kiterunner You're correct. Franchises are still operated by the owner of the franchises but ofc still have to abide by McDonalds marketing, quality control, branding, etc if they want to keep using the name. Ghost kitchens on the other hand have no control and they just do whatever they want. MrBeast surely knew what he was getting into and he can't really blame anyone else

[@Kiterunner]

@@mapper7310 the "they just do whatever they want" seems very correct when looking at the differences in what kind of bread they use for the same burger😂 The differences are huge

[@inrainbowman]

what is the mcdonalds reason ?

[@KadenFinity]

fr

[@rzpogi]

It seems that Jimmy is quite careful now in the expansion of MrBeast Burger. There is only two kitchens that serve MrBeast Burger, Just Kitchen's Makati and Malate, Manila branches compared to the thousands of ghost kitchens in USA.

[@giorgiaserafini9879]

I make so better content

[@xenophacilus5895]

THERE ARE MR BEAST BURGERS IN THE PHILIPPINES????

[@armanakcadurniga]

@@xenophacilus5895 yup, there was a ad on Grab if I remember correctly

[@bongcloudopening5404]

​@@xenophacilus5895there are yes, i already knew about this, but i never knew they only had 2 branches.

[@Xavier17.5]

he has no control over the company anymore, it's not him who's expanding slower.

[@ItsChuckShirley]

"the worst thing that ever happened to MrBeast" *Me in 2024 after watching the BeastGames disaster*: Hooo boy

[@thesavior9363]

I've had it with my brother multiple times and it was great, just sucks that the virtual dining business is messed up beyond his control.

[@giorgiaserafini9879]

why is this so unwatchable, I make better content

[@boristheorange]

U dont even have vids 💀

[@Power-Consumer]

Mine is made at a Red Robin. Tastes pretty good.

[@shamanaa]

This whole ghost kitchen thing is prohibited in EU for a reason. Massive health and hygiene concerns

[@EmoCow5]

The MrBeast I've had is straight up gross. Heavily over-seasoned and overcooked. The chicken burgers were good. When it comes to Ghost Kitchens, there is one guarantee: You will never have the same experience, or see consistency. Ever.

[@LoveHandle4890]

No. His worst nightmare is having to be there for everyone, regardless of what they think about him. Not to mention, they can’t do anything for him in return. Including all the terrible ungrateful people on that note.

[@madfutter4424]

the meatriding is crazy

[@altered5300]

what are u talking about

[@DeletedDevilDeletedAngel]

@@altered5300 the mrbeast burger restaurant...

[@giorgiaserafini9879]

I make more greater content

[@DeletedDevilDeletedAngel]

@@giorgiaserafini9879 if you make better content where tf are all the documentarys about controversys and shit?

[@GriffinTheAdventurer]

This is what I initiallly thought as well, but after going to the physical location and talking to some employees I found out that they're going to close a lot of the ghost kitchens to increase the quality of the food and soon they're going to open another in person restaurant.

[@giacomofuortes2703]

@@austindolan3142 The concept was not to aggressively expand, the goal was to help as many restaurant as possible during pandemic time where most of restaurant was struggling. The only big mistake was to trust the people he was trying to help. Now he will close virtual kitchen and start real restaurant with a much more slow rithm. Also consider that mr beast is only the brand, they have a ceo that manage everything , he is non involved almost apart from the brand

[@Nick-oq7ht]

Bro this man’s video are so underrated I prefer this dude over sunnyv2 9 times out of ten

[@Maebbie]

he will turn out like sunny in due time, wealth corrupts and as he grows so will justicul

[@GamerMemes276]

@@Maebbiebruh sunnyV2 speaks fax and haters gona hate

[@Favourcool]

Yh but justicul does milk mr beast for views but i mean at least he is making content

[@T.C]

At least sunny doesn't click bait

[@HEXplatinums]

@@GamerMemes276 nah

[@krystalwashere]

his worst nightmare is just not being kind to others like he is

[@giorgiaserafini9879]

i make much gooder content

[@strueskills]

@@giorgiaserafini9879 stop commenting on every single video who cares bout you or him..

[@CG_Pigeon]

@@giorgiaserafini9879 gooder 💀💀

[@MohammadTareq-du5qq]

@@giorgiaserafini9879 you have one video and it sucks even lanky box make better videos

[@niceworkokking4040]

@@giorgiaserafini9879💀💀💀

[@Determination212]

I think having Mr Beast burger is a good concept. However, I think he should have opened up a few of his own restaurants and then create franchises. Working with already existing restaurant chains, you will lack consistency especially with 'ghost kitchens.'

[@thatundeadlegacy2985]

Resturants like that only have like 5% profits, not worth it.

[@four-en-tee]

So basically: just do what everyone else in the fast food industry does? The whole reason it blew up initially was because it was a novel concept, and that momentum helped with Feastables' success since Jimmy had clout at that point. Mr. Beast Burger walked so that Feastables could run, and you can't convince me otherwise.

[@Dani-kg3pu]

I think having Mr Beast burger is a good concept. However, I think he should have opened up a few of his own restaurants and then create franchises. Working with already existing restaurant chains, you will lack consistency especially with 'ghost kitchens.'

[@Fallensnowch]

I think it could’ve worked better if he only opened like 1 - 5 burger resutrants which would’ve been more manageable. Starting a brand isn’t easy after all

[@Theunicorn2012]

I think it could’ve worked better if he only opened like 1 - 5 burger resutrants which would’ve been more manageable. Starting a brand isn’t easy after all

[@dummyacc01]

I think it could’ve worked better if he only opened like 1 - 5 burger resutrants which would’ve been more manageable. Starting a brand isn’t easy after all

[@Dani-kg3pu]

I think it could’ve worked better if he only opened like 1 - 5 burger resutrants which would’ve been more manageable. Starting a brand isn’t easy after all

[@joecan1064]

I had no idea about any of this. For the record, if you do want to try it, the one in Casper WY does really well, likely because it operates out of a 5 guys.

[@zorrger7]

i think jimmy isnt really at fault here. hes a well intentioned guy who just wanted to start a fast food company and saw ghost kitchens as the most accessible way to get around but underestimated how hard quality control for these places are. id say the next logical step is to phase out his ghost kitchens and start dedicated locations, then again i dont know the ins and outs of running burger joints (no pun intended) and that might be a whole different ball game. the contract he signed is another factor too as there might be terms that restrict him from doing stuff before it ends. heck, the company might dissolve when it ends. anyways i wish jimmy the best and that he plays his cards right

[@uaeats]

4:02 hey that's me!

[@spheredhawk67]

MrBeast Burger was a failure, but you can't blame MrBeast. If there's one thing I've learned about Ghost Kitchens is that they can't be trusted. It's basically a game of coin toss. I've had Beast Burger several times, some in different areas with different ghost kitchens, and they're all different. No joke, only 2-3 times was an experience just like a previous one. Compare that to Feastables, which will 9/10 always be the same experience because he has control. He has little to no involvement with Beast Burger outside of the name.

[@denimchicken104]

Of course you can blame mr beast lol. He and his people aren’t stupid. They were well aware of the risks involved in doing business like this, yet they still did it.

[@myhumps784]

It's primarily MrBeast's fault. Incompetence, Inexperience in the fast-food business industry and being naive brought him to depend and decide to give Ghost Kitchens a shot. I can see that you're a brainwashed hardcore fan if you're saying he has no involvement with the "MRBEAST BURGER". Don't @ me, I don't like speaking to delusional 10 yr-olds in the internet.

[@etherealmako]

The restaurants were probably just saying they'll make the best burgers without anything to back it up just so MrBeast does the deal and helps their business. Because think about it this way, the COVID pandemic is here and as a result your business is doing bad, but if you start selling a product from a world famous youtuber thats going to help with business so much. it's a no brainer to get the deal no matter what. If the restaurant straight up said that sometimes they're going to make the meat raw or too overcooked MrBeast probably would not have signed a deal with them

[@megashadow3789]

All the ghost kitchens in my area have much better quality food than most of the actual fast food restaurants. The only thing I find with ghost kitchens is that when a place has like 7 businesses running from it... sometimes you'll find the exact same food advertised for different prices out of each of them.

[@WastingSanityGR]

I live in SoCal, I don't watch Mr. Beast so I didn't know he did this until one day I was looking at Door Dash and it popped up. I figured I would give it a try and it was good. Better than some fast food chains out there. I have ordered off and on since then with no disappointment. I order less than 10 times a year from there, I would order more if they had steak fries. Looks like I lucked out, I think a Black Angus is cooking the burgers up for Mr. Beast in my area.

[@kys7615]

Who could’ve predicted that? Anyone who ever worked in hospitality could tell at first glance that this business model sounds good on paper but is nearly impossible to keep up

[@mr_sm0k3y60]

This is an issue that kills business' fast, Bby oversatuting the market. If he opened a couple resteraunts and made sure the quality was consistent then he could have proceeded to open others. This is similar to how other fast food places started to grow. Do you think that places like McDonald's would be as big if Ray Kroc didn't care about quality? Even places like In and Out slowly built up and kept the menu simple and made sure the quality was consistent. Quality beats quantity every time.

[@sgs_gurkgoat6601]

Just because your kid sets up a lemonade stand, doesn’t mean it’s the best lemonade stand.

[@aesthetic.adrian]

Good take on it and remaining neutral. I hope Jimmy doesn't have to stay silent for long. It's not his fault everything went to crap. It's the corporations ruining everything as they always do.

[@NPCRAFT-ll9to]

Well, tbf I think he is kinda to blame for wanting too much too fast. That quality control would be a nightmare when opening a 300 location ghost kitchen business over night really shouldn’t have come as a surprise. Companys usually need years or even decades to establish consistent quality and experience. He simply rushed into it, treating it like just like any other of his projects, but he massively underestimated this one

[@BundtNothingElseMatters]

It's his company. It's literally his fault.

[@CharlieG.]

​@@BundtNothingElseMattersthe sheep will not believe u, or anyone, just mr.beast

[@masonnasty3293]

@@NPCRAFT-ll9to but his reaction is not unreasonable and makes sense. I would do the same in his shoes, fuck those ghost kitchens tarnishing my reputations.

[@Theunicorn2012]

Good take on it and remaining neutral. I hope Jimmy doesn't have to stay silent for long. It's not his fault everything went to crap. It's the corporations ruining everything as they always do.

[@John3.36]

Money can't solve everything. Jimmy is learning this the hard way.

[@SilentMagicZW]

He needs to mature and cut off people that are dragging him down. Business is business

[@robertjames5093]

I think it would have been way better if he just opened physical locations

[@DeathDoesThings]

Covid: am I a joke to you?

[@andypham1636]

@@DeathDoesThings nonetheless, virtual locations that operate within another restaurant don't do well

[@SomeDudeWithAnExitSign]

I think with physical locations that has delivery would be good. I think Jimmy should’ve slowly expanded. Start with a location in a decently sized city then expanding into larger cities like NY, LA, San Francisco, Seattle, Miami, Portland, and etc. It would benefited MrBeast so the quality can be controlled. When you let everyone do it, you’re going to sketchy places doing MrBeast Burger and don’t know how to cook it correctly or not even trained how to make it like Jimmy wants it to be.

[@OG_HakunaMatata]

All I gotta say is at least he's trying things out because who wants to take reget with the grave. He has the resources so why not do it. A lot of the stuff we have is becasue others took risks and without risks you will never know. Walt disney went bankrupt 5 times, steve harvey lived in his car for 2yrs and I can go on. Live life to the fullert everyone.

[@fatguy9]

Quality and consistency is huge when it comes to food

[@theeinertia4106]

The problem the beast burger may have been experiencing is the quality of food is inconsistent as many fastfood restaurants has perfected this craft of consistency over the years. From past experience i may have concluded that jimmy has a secret operation to start beast burger as an official business that may rival mc donalds.

[@RayMak]

I haven’t even got the chance to try it yet

[@HillzyFN]

I enjoyed watching this vid keep up the good work!

[@OmarAlikaj]

Heard of this fastfood chain, but wasn't aware that Mr. Beast distanced himself from it, or the controversies.

[@Rleatfitness]

They opened one in a hotel near me and it didn’t seem to stay open for very long. I heard from people that the food wasn’t great

[@MusicallyQ]

*Let me guess, a few fake twitter bots used harsh words about him? Now it's "viral", he is getting "destroyed", and now of course he is cancelled.*

[@LewisNakao]

Mr Beast is certainly fantastic at marketing. He just needs to focus on quality control by identifying the bad ghost kitchens and cutting them out. The business model of ghost kitchens are new and quality control is likely a problem for other restaurants too. Ghost kitchens will hopefully find a way to address that issue and it's just the growing pains of this new type of business, similar to how freelance-ride sharing started (Uber/Lyft). I think Mr Beast is simply experiencing some set backs that can be overcome over time as his brand will likely keep him afloat in the mean time.

[@muchopreguntas]

Mr Beast Burger is TERRIBLE. They always forget parts of my order. The last straw was when I ordered a burger and picked it up, got home and the burger was missing. Not the bun, or the side toppings, just the burger itself. The bun had grill marks and grease stains like a burger had once sat there, but sometime during the trip from the grill to the bag the burger disappeared. This was years ago, haven't been back since.

[@ItsPrismatical]

Great video! ❤😊

[@giorgiaserafini9879]

i make much gooder content

[@coenswrld]

Great video!

[@United_Wings]

Great video 🎉

[@giorgiaserafini9879]

i make much gooder content

[@Lilitha11]

I am sympathetic for him, that he is stuck in the deal and can't leave. That said, I am not going to give him a free pass, since he intentionally tried to monetize his brand for profit. He still does with like his candy bars. It isn't like they stole his brand and are using him or something. He sold it in order to try and make more money.

[@SusanJoyMcElheney]

You alway say the right stuff I love your videos good job bro 👍🏻👍🏻👍🏻👍🏻👍🏻👍🏻

[@СВЭП-и4ф]

Anyone with experience in high scale food manufacturing management would realise how bad is idea to run fast-food on dark kitchen infrastructure. The key is centralised supply & staff training, producing as much semiproducts as possible on factory and then supplying to locations, etc. For this thing to sustain quality you need insane standardisation of all processes.

[@baronvonjo1929]

I have never even heard of anyone outside the internet eating a Mr.Beast burger. I tried the chocolate at Walmart once because my friend liked it. I dont know how chocolate can taste bad, but it was. Got nothing against Mr.Beast. But that chocolate was gross.

[@AngelicaFanGirl]

Expectation. Vs. Reality. It ceases to amaze me.

[@spikemedia7868]

Just started watching. Already love his dutch accent. New sub here! 🇧🇪

[@EvaneroBananero]

Man this is so sad for Jimmy. I don’t even live in the U.S but one of the things that I wanted to do whenever I do go, is try a beast burger. Sadly, I don’t think it will taste the same as it once did.

[@Dani-kg3pu]

Man this is so sad for Jimmy. I don’t even live in the U.S but one of the things that I wanted to do whenever I do go, is try a beast burger. Sadly, I don’t think it will taste the same as it once did.

[@Agent_flopp]

nice vid as always bro

[@giorgiaserafini9879]

why is this so unwatchable, I make better content

[@randomaccount3828]

you can see it with mrbeast only promoting feastables

[@rekanpayne6606]

I hope this is a peak into the future of MrBeast's career.

[@albertoynatalie]

Good video. I tried to buy from Beast Burguers in Puerto Rico but the app didn't even worked and the customer service just ignored me.

[@tob5787]

Why can Dutch people detect a Dutchie within seconds 😂 Good video tho!

[@Krusteeeze]

Liked and subbed, great video

[@Peanuts-gu7mt]

Ur vids are actually sick

[@giorgiaserafini9879]

I make so better content

[@Simple-2-]

⁠I’m not going to sub or watch ur videos, if that’s what u want

[@Simple-2-]

@@giorgiaserafini9879imagine only having 1 subscriber

[@Ridlay_]

That’s sad. Maybe one day Beast Burger will be revolutionized with a comeback, but probably not anytime soon.

[@watyes7546]

4:45 "If you want to eat the sahara desert then good for you" LMAOOO

[@Yellowberd69]

The beast is back with a great video (idk how or why I did that)

[@pubert2024]

😐

[@Yellowberd69]

@@pubert2024 I agree (what is this comment)

[@giorgiaserafini9879]

my content is so much gooder

[@Yellowberd69]

@@giorgiaserafini9879 what content

[@adriansilva4096]

He needs a quality control team and real restaurants! Remember good burger? Yeah something like that lol they're trying to be Mondo burger! Ngl i make a 3 blend burger that smacks hard af!

[@ViralWatchMedia]

the quality of the food from mr beast burger was so inconsistent, I would regularly get burgers that were very raw in the middle and looked like they were slammed on the pavement and ran over by a car. the mr beast burger near us had a 2 star rating from like 300+ people.

[@ShawnBlaque]

Why would they fix it when you kept ordering raw burgers lmao

[@leeroybrownish]

A lot of people who have a fast rise to success without a lot of adversity experience something called knowledge transfer. Meaning, because they became successful in one field, they believe their knowledge will carry them in a totally different vertical. which makes them vulnerable to making large investments and failing in fields where no knowledge of the operation is actually really understood. People who have made this mistake like this beast burger guy are bitten with something the French call 'folly de grandeur.' The hospitality industry has claimed many like the beast burger guy, like Jayz, Sean combs, Kevin Costner, hulk hogan, flavor flavor, Kenny rogers. It is nouveau-riche

[@gotchaawesome2407]

I ate his Burger one time and I got the worst food poisoning in my life I ended up in the hospital he should be held accountable for that I hate him so much.

[@HEXplatinums]

Nice video

[@b6yg]

i tries feastables from Walmart and only the milk chocolate was kind of good. i don't think mr beast isn't a entrepreneur

[@BatCritic21]

I tried Mr. Beast Burger mainly because there was a Ghost kitchen down the street from my place, so I gave it a try and it was alright.. The buns weren't toasted and also got a chicken sandwich from there and it was just two chicken tenders on a bun with lettuce..

[@FreedomLovingLoyalist]

I like how Keemstar was nice through all of this.

[@bkucenski]

When ordering these types of products it's important to go see where they are being made and try different locations. Near me, the options are a major Mexican restaurant chain (not Taco Bell, a real one), or a major Italian restaurant chain. Not Olive Garden, a real one. Check the address before ordering and see what's actually there. While Mr Beast can't control quality, you can do your own research and see if you've actually got a solid option or just some joker. I have always ordered from the Italian restaurant and it's been good. Other people have their burgers coming out of Red Robin which is probably a very good option seeing as they are a major burger place.

[@5starcyril]

Nice vid

[@farright118]

Its all the fault of lazy gready owners. Not Mr beast Virtual dining concepts are scummy and should get taken to court

[@CharlieG.]

And not mr.beast fault, for not talking quality controll seriously,before he spends a bunch of money, his only now suing, cuzz is cuasing bad things for his brand, mr.beast cant do no wrong

[@l4kr]

Reminder for rich people that you can't just throw money at something and expect it to work

[@bellahali]

Don’t worry Mr. B’s I will get your leader board up

[@megashadow3789]

He can do quality control checks, it's not impossible. There are quite a number of ways to do it.

[@rubiks_20]

I literally saw him in Gordon Ramsay's Food Stars

[@liamcollinson5695]

They is like a only 20% chance of succeeding with a restaurant 80 percent fail within 5 years even big companies can struggle

[@sladepauling6076]

Stick to what you know Jimmy. It aint burgers nor chocolate.

[@christianxx3146]

Sometime businesses just don’t work out it suck and that’s what it looks like happen

[@FortbloxNET]

I don't quite understand how the title says "unexpected" ..when he started years ago and i saw it was GHOST KITCHEN, it was absolutely logical, that won't work forever.

[@Maxone2019playz]

Bro mrbeast burger is underrated it’s an A tier not S but still is amazing

[@yes8824ff]

Underrated? Lol… literally everyone and their mom has tried it.

[@Peace7904]

​@@yes8824ffMe and my mom haven't yet, what does that mean for us?? Should I be worried???

[@700superstion007]

Seems like the idea is sound, if the main problem is quality control then minimise the size while you build up an infrastructure for maintaining it. Obviously if I can think that up Jimmy can so must be more to it than that

[@aboucard93]

Mr. Beast gave these restaurant literal gold and let them make money off his name and they mess up the bag. My local Beast Burger was aweful. I'm happy he shutting down so these people can realize how bad they messed up

[@michaelamaya9032]

The problem with Mr. Beast Burger, in my opinion, is that he expanded too quickly and relied too heavily on Ghost Kitchen. which of course, resulted in the Consistency of the Quality of the Food to vary, depending on the ghost kitchen the customer ordered from. And more often than not, the varying Quality was for the most part, Horrible.

[@GiGi.Studios]

I did couple of shorts about this problem LOL :D

[@ch87-z3w]

the consequences were obvious ik not everything can be controlled take the risk or dont attempt it at all.

[@princemarce4005]

Remove all ghost kitchens and focus on physical stores

[@costa2k1]

Virtual Kitchens are far from a good option. The quality control and hygiene just make me and many others not wanting to order from them.

[@MakeMoney-zh7uc]

wdym unexpected,the way it was pushed in the first i knew it wasn't gonna last lmao

[@LoveHandle4890]

No. His worst nightmare is having to deal with ungrateful people actually.

[@madfutter4424]

the meatriding is crazy

[@giorgiaserafini9879]

I make so better content

[@rthraitor]

shut up

[@coffeelink943]

Or spoiled Americans? Literally my country would gladly enjoy eating this burger as long we have food on the table and still edible, I get it the food quality is bad but don’t order it next time

[@hamburgerundcola8373]

"Mrbeastburger seemed to be the most successful and innovative business move a youtuber has ever done" Ksi and Logan: hold my prime

[@theglowie]

His contracts with these ghost kitchens did not include passing an external quality audit?

[@SheikAshii]

The one in my city is so good. It tastes like my favourite burger place that closed down. I wonder if they moved and now do beast burger stuff :/

[@KaoticReach1999]

Ghost kitches are so dumb, seen the lawsuit incoming

[@billshull9468]

My son had a burger from one of the Friendly’s ghost kitchens and he loved it so it’s not all negative

[@oDanyul]

This video is already clickbait because his reputation is literally fine

[@Qualasi]

Bruh he`s asking the viewers not saying "This ultimately affects jimmy's rep" next time listen to him before commenting you stupid excuse of a 5 yr old

[@ohnahh3008]

3 of my brothers had 2 days worth of diarrhea from it and 1 couldnt go to school for 3 days from the mr beast burger and karl sandwich

[@Offthechartsoffroad]

Mr. Beast Burger's are amazing! I must say that out of probably 15 times I have ordered they messed up our order probably 10 times. They messed up by not giving us all of our food so someone would either go hungry or have to order again. We have never had any food quality problems though. The food is high quality but you definitely pay for it. I will continue to eat the food because it is VERY GOOD!

[@Simplyjill168]

Mr beast burger is delicious to be honest. We try it when Mr beast burger came to Philippines. 10/10 the best!!!!!!

[@quanlipscomb9858]

We got peaks in the vid 😂

[@ThePivotaddict]

tbh it seems like Jimmy has the best intentions in mind but wasnt quite aware of all the nuances that came with his decision

[@DanielKolbin]

He wants to move on to Feastables anyway, so it was inevitable (but yeah, the partner company cared more about expanding too fast and cared less about quality).

[@yoloswaggins1579]

100mil is REVENUE that doesn't mean shit. You have to look at the costs of running the business. And how the profits are divided up.

[@FreezeIsPlaying]

The MrBeast burger where I live is just Sam’s Club patties cooked in a Mexican restaurant.

[@MachineGamer728]

The video of the opening is back up

[@side-fish]

Not gonna lie, but I didn't even know it was available in the Philippines. I probably would've tried it out 😅

[@jcjensoninspaaaceinc.578]

He didn’t shut the video down he actually just edited out the part where he shows how to get mrbeast burger

[@rayneraven8431]

In the end of the day, why’d he care? He has other sources of income. I fully support his decision to dip the brand.

[@crowcall69]

Mrbeast we are coming to your restaurant 🎉🎉🎉😊😊😊😊😊😊 Im a big fan of your videos 🇺🇸