Food Theory: MrBeast Burger is FAILING!

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MrBeast is… suing himself?! That’s right, Jimmy Beast is taking on his own company MrBeast Burger. Granted, it’s not as simple as it sounds. MrBeast Burger is controlled by Virtual Dining Concepts, who MrBeast alleges is tarnishing his name. But the story gets crazier, as VDC is suing MrBeast back for the sum of $100M! So, what is REALLY happening here?
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#MrBeast #MrBeastBurger #FastFood #Burger #MrBeastBurgers #BeastBurger #Hamburger #Cheeseburger #GhostKitchen #FastFoodBurger #Recipe #Theory #FoodTheory #Matpat

[@FoodTheory]

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[@CodyLedger]

*Can all of the replies get the same amount of likes?*

[@JesseTheSecond]

o k

[@TheFunlandTeam]

First

[@-Cube]

Hi

[@po53e]

Ok😢

[@deaconpoole7577]

I’m seriously so glad that Eddy Burback finally drew some mainstream attention to the VDC and Ghost Kitchen controversy/rabbit hole, and now the general public and those in charge are stepping up and cracking down on Ghost Kitchens’ scummy and shady practices

[@CC80]

I agree, that was a great video he did on ghost kitchens.

[@davisremy1797]

Shout out Burbank!

[@idelivermeats2952]

What's crazy is we have a food hall here full of virtual restaurants that I pick up from for grubhub, uber, and doordash. Most customers don't even know that it's coming from a giant kitchen with 30 different "restaurants"

[@deaconpoole7577]

@@idelivermeats2952 yup. That’s pretty much the standard model for Ghost Kitchens nowadays. And they suffocate ACTUAL business that are trying to use Mobile Delivery apps to make extra money. Plus, as Eddy and MatPat proved here, there’s next to no regulation that can be done on these Ghost Kitchens, aside from the apps themselves labeling when a restaurant’s menu that you’re potentially viewing is a Ghost Kitchen or a genuine Brick and Mortar Restaurant, but that’s up to the apps to do so on their own discretion.

[@SuperCrazyfin]

I mean Food Theory made a video on them ages ago.

[@petergriffiinbirdistheword]

This is why I have never ordered a beast burger. Knowing it's a ghost kitchen, I knew quality couldn't be guaranteed.

[@DragonEdge10]

Yeah, my local ones were absolutely delicious, but had a couple of friends from less urban areas get less than stellar results.

[@Spiker985Studios]

Same. The ones I've had were fine, and ironically, most Ghost Kitchen foods come from nearby City Barbeque's or other chain restaurants But I don't doubt there's a *lot* of people who got horrible food, dangerous foods even

[@theoutsiderjess4869]

Same I'm glad I didn't buy one

[@lirich0]

Mine was good but I understand the fear

[@Tuatha_De_Gaming]

Trust me it was gross

[@lamou1708]

I am not a lawyer but my common sense tells me that: - Any contract related to food (or any other product) should include something about quality control requirements and what happens when they are not met. Signing a contract without it could be considered as a rookie mistake However, the lawyer(s) hired to go over the contract should have point it out (I am hoping even a rookie would not make a mistake to sign a contract with millions at stake without a lawyer or 10 going over it) - It is not mentioned in the video, but did VDC ‘try’ to investigate the complaints and stop working with some of those ghost kitchen with multiple violations? Do they inspect once in a while the kitchens they have contracts with? And most importantly, do they have a quality control requirement in the contracts they made the ghost kitchens sign with them?

[@TheRumpletiltskin]

Sidenote: I think the cross-suit is pinning Jimmy as the fall guy for a larger problem. Ghost Kitchens have been under scrutiny a lot lately, and this seems like a chance for them to toss all their losses from that on Mr. Beast.

[@shadowdemon2272]

Bare minimum, there should be a "Ghost Kitchen" label of some kind on the website when you're ordering. People can still order if they want, but at least they're informed about where their money is going and the quality they may or may not get.

[@allisont.6878]

This is putting the work on us not the delivery site, but if the website/app you're ordering from has the "restaurant"'s address listed you can plug that into google without the business name and see what comes up. I agree we shouldn't need to, but at least that way we can know whether it's a real place or not. Especially if you go into street view and look around at nearby storefronts.

[@morganseppy5180]

​@@allisont.6878i didn't know ahead of time but i noticed that it was coming from a known restaurant and $12/burger. It was so much but i went ahead bc I thought it was going to his charity so ok. But they were oily, barely warm, and just so plain even "all the way". Even the fries were not hot and meh. Never again.

[@Merennulli]

It's probably on the legal page of the site somewhere. Humans stop reading warnings pretty fast. After about 2 warnings, the rest is noise, and while ghost kitchens are noteworthy, allergy warnings and calories have good reason to take that limited attention space.

[@Spiker985Studios]

DoorDash does mark them on the store listings

[@sockosophie3132]

consumer protection in murica? Don´t make me laugh :D Everything that doesn´t maximize profit is unthinkable in murica :D

[@kevinstuddard]

We ordered Beast Burger twice, each from a different location. The first one was amazing. It came to us hot and tasted great. The second order was atrocious. It was basically room temperature, the fries were soggy, and it just tasted bad. After that experience, we decided that if the quality is going to vary that wildly it was not worth rolling the dice, especially considering that Beast Burger isn't exactly cheap. This was well before Jimmy spoke out about the issues. I don't blame him for wanting to get out of the deal.

[@Kiernimbus]

Honestly, I've ordered Beast Burger about a dozen times, and I have no complaints. I recognize that I must be lucky, since the tracker on Doordash suggests that my local Red Robin is the ghost kitchen.

[@michealglcoyle9772]

I went about 10 times, 2 were at the physical, they were amazing, the other 8 were mixed, 1 was good, 7 were from bad to inedible, all from different places

[@JPA65]

What did he expect? Like Jesus. You’re asking other people to make your food and you’re expecting everyone to have standards. Sounds like he had low standards.

[@chewielewis4002]

Isn't exactly what we did when we asked other people (China) to make things and expecting standards???@@JPA65

[@The_Divergent]

​@@JPA65so did the customer have to be the one that suffer? And again, food industries have safety standard Take example at mcdonald Several years ago, some of their employees take photos kitchen condition And horrible Ofc immediately they shut that places down, for safety and health reason Strange

[@SloMoMonday]

In the last few years, 3 ghost kitchens and a dozens of new restaurants popped up and quickly disappeared. Was getting to the point where we wouldn't pick up from them because the cheap packaging would rarely make the trip and we'd deal with the customers. There is one that's doing pretty good and operating out of a culinary school. They run a pretty tight ship and give drivers soup or coco when it's cold, so good people all round.

[@rustyhowe3907]

It may very well be the culinary school one you've found is a form of teaching students, before the age of the internet we had mock restaurant days where folks would come to let us practice on them for the real world.

[@nothomebeans7279]

The moment Beast Burger dropped, I knew it was a ghost kitchen. You don't see youtubers with their own independent brands every day. Let alone a whole restaurant chain.

[@xoxo.torinoelle]

it isn’t mrbeast’s fault. he just wanted to give us quality burgers, yet his partnership ruined it edit: i didn’t want to edit this, but i understand if you disagree i just feel bad for him lol

[@itz_spideyyy]

I see this translate bot everywhere

[@Hi_imjonathan_and_every_cool]

Shut it

[@Hi_imjonathan_and_every_cool]

@DJILMarioBrosOfficialshut it

[@Hi_imjonathan_and_every_cool]

@DJILMarioBrosOfficialI’m tired of you keep responding with Translate

[@Deltastorm-px5xm]

I agree 100%

[@vazquezsergio1]

A few months ago, Mr. Beast Burgers were finally available in Mexico. I was excited to order, but when it finally arrived, it was barely edible. I was a firm believer that you could not mess up a burger.

[@Sal13414]

what did you expect? its mexico 💀💀💀

[@RoryHeart]

Actually most Mexican fast food is reported to taste better and be healthier than American fast food. Don’t be racist 💀

[@Just_Some_Gal]

Dude everything's low quality in Mexico 💀💀💀💀💀💀

[@winterblake3321]

@@RoryHeart not racist its the truth 😭

[@kaalihan1383]

@@Just_Some_GalThe United States the land of low quality, high fructose corn Sirup, unhealthy, fatty, of unknown origin food calls Mexico low quality

[@grumpybear123]

They are losing money because now consumers know about ghost kitchens and choose not to order from them. If anything, there should be a class action lawsuit against them for fraud.

[@IowaIsTheWorst]

Food theory idea: could you make cake more healthy while still keeping it a good cake?

[@nerdyassegg]

That's actually a good question I'm liking this

[@titan5695]

“Yo why are you giving my fans raw food?” “We’re suing you for $100 Million”

[@h1ko393]

🇺🇸

[@evilshadowshadow1249]

“Because you never signed for a well done food”

[@3xeplodng_3agle_studios]

​@@h1ko393corporatism isn't just American. Nor was it invented by them. 😂

[@minervajoy1682]

Only in America

[@titan5695]

@@3xeplodng_3agle_studios The point was more that they are suing Mr Beast that much because they know he has lots of money, and it’s outrageous

[@voidgaming6651]

I hate when company's make poor quality food and try to blame one of the best people on this planet for making them look bad.

[@Teddingtin]

He’s not gonna give you a million dollars, bro.

[@superphantom100]

Yeah I’m sure Jimmy can afford some really good attorneys but I’m sure that company has a huge legal department. Let’s hope Jimmy hires better lawyers then that company has.

[@hansgabriellovely]

Remember me if this blows up

[@Holy_Demon549]

@@hansgabriellovely me too

[@fusion1203]

I can see both sides of the argument

[@smorris281]

Contrary to what you believe, most of these ghost kitchens don’t actually have chefs. Most have cooks with basic, entry level training, most without culinary degrees. The type of cook you’ll find in hospitals, nursing homes and 1 star hotels. If you can boil water, you can work in a ghost kitchen.

[@GregJonson]

I didn't even know what a ghost kitchen was two days ago. This is fascinating (and terrifying) stuff.

[@Manny-zk4xe]

You actually outlined every reason I refuse to patronize virtual restaurants. It has absolutely _NOTHING_ to do with the face of the brand, aka Mr. Beast and other company, but it has everything to do with the company puppeteers who are lazily pulling the strings of these kitchens.

[@smorris281]

He should start opening up physical locations through franchising like any other fast food restaurant. He can have more control over quality and consistency.

[@NekoJester]

I worked in one of these ghost kitchen. We where fully capable of making great burgers, but all my co workers hated Mr beast for adding more to there already difficult job. Most if not all my co workers never made the food right or purposely made it wrong. I tried my best to make it right, but I wasn't always the one making the food. My work celebrated when we stopped the orders. My manager threw away everything we only used for beast burgers.

[@Coolguy-uk2rt]

They hated that they had to cook more food?

[@douglasgrant5264]

They get paid by the hour not per burger

[@Vaeldarg]

Pretty messed up to spite the customer for the manager's fault of taking on more work than they could chew.

[@NekoJester]

@@Vaeldarg I can agree, but it wasn’t the managers decision. It was the company. I have helped at multiple locations and still work for this company and all of them had beast burgers. Some places never got orders so they never knew how to do it properly, some knew how to make the food but didn’t try at all to make it good, and others did try to make the food correctly and as good as there other food. It really depended on witch location I was at and how busy they where. More busy ment less care, not busy ment no care. But I do agree that my coworkers should have tried there best, it’s still there job, but I would always get a response of “I work for [redacted] not mr beast.”

[@Vaeldarg]

@@NekoJester Yeah I mentioned that in a reply to another comment, that the problem with these ghost kitchens is their reputation (and thus the incentive to display good inspection scores) is separate from the brand's name. If nobody knows the actual place that made the food, it isn't them whose reputation takes the hit.

[@bloxthebloxxer8234]

ok but i would probably buy a shirt that said "thats just a slogan, a merch slogan" 13:53

[@npcimknot958]

The scariest thing about ghost kitchens is, some of the restaurants that were closed due to bad conditions, bad rating.. used ghost kitchens to make money..

[@NotAnEldritchHorror]

"bad burgers battering his beastly beef brand" now THATS a tounge twister... I wonder how many takes it took for mat to get that right

[@Idk_Productionss]

Probably not lot, he was a theatre kid.

[@bothebeerded8019]

I dunno, I said it right the first time. Maybe you're just slow

[@luthient2605]

That's not a tongue twister? Who are you people??

[@juliandik9481]

​@@luthient2605fr ....

[@hydromic2518]

Alliteration

[@RobbieCoombs7771]

As someone that currently is employed by a restaurant that produced for Mr beast burger's ghost kitchen, Can confirm. We as a restaurant did our best to be consistent, but we ran into supply issues with ingredients, that and some of the other stores (of our own company) were doing several things differently (something that we can't always help) It really sucks for Jimmy as a whole.

[@LunaWitcherArt]

I have worked in a delivery startup that had plans to utilize ghost kitchens, and it is insane to me how the concept was misused in the US. In my country, the whole point was that a ghost kitchen was solely the kitchen of the restaurant you were ordering from, without the table space. You weren't ordering a burger from whatever place was available, you were ordering The Burger From That Restaurant, only cutting costs - the regular restaurant wouldn't be disturbed with delivery orders, and the revenue from those orders would theoretically help things in the regular restaurant.

[@JoviAMP]

12:22 Aww, MatPat, you left out Eddy lying about 20 restaurants, then 30 out of the same restaurant, before admitting it was actually 44.

[@darthpastry]

6:55 "This is just me nerding out-" Why do I feel like that sums up all the channels perfectly?

[@Noah_Kai2]

Fun Fact! At my local MrBeast Burger they told us that we were the first people to pick it up in person because we ordered it through the MrBeast burger app instead of ubereats.

[@MrCommentGod]

Always remember you can’t have food without a theory

[@Sycrossss]

Always remember you can’t have theory without a food

[@just_a_dead_dude]

But hey thats just a theory a food theory

[@xoxo.torinoelle]

W

[@Merennulli]

Theory on microwave pizza bagels quick, I'm hungry. 😛

[@Jortpower2009-ev8io]

A food theory

[@brendanrisney2449]

I worked at denny's a couple years ago and we got our own virtual kitchen. It was a nightmare. We tried our best to say no, that we couldn't run two kitchens in one restaurant, let alone the _three_ that they wanted us to. They never forced that third one on us, but just that one virtual kitchen was a nightmare. We learned to know the difference between an in house, and online, and a virtual kitchen order _by the sound of the printer_ so we knew whether we cared. Because we did not care about online stuff nearly as much as in house, and we particularly _hated_ the virtual kitchen. We just outright shut it off on busy days, circumventing it by saying we were out of every ingredient. Genuinely saved lives- both employee lives and customer lives. The name of the virtual kitchen, in case anyone was wondering, was Burger Den. And we were particularly forbidden from having any association to Denny's on any of the packaging. I think the other one was called the "Meltdown" and was hot sandwiches.

[@notavalleygirl]

This makes so much sense. I got a beast burger in LA with family a while ago. My parents couldn't discern the difference between the beast burger and an in-and-out. I wonder if they were basically the same

[@Putalittleloveinyourheart]

This is why you get a lawyer to read that contract to make sure your not hurt in the process and it benefits both . My aunt used to work with legal stuff like that and she reads everything I have questions about

[@davidrozier1126]

You don't even need a lawyer if you know how to read contracts, and go over every little detail, while knowing the legal system.

[@not_a_cat1392]

​@@davidrozier1126lawyers literally to school for that stuff, its better to take their help on such matters.

[@error9778]

The issue with getting a lawyer to read over the contract is that Ghost Kitchens were probably a very new form of business when Mr. Beast signed the contract, so they probably didn’t know what to look for in terms of contract pitfalls.

[@Mike_Dubayou]

@@davidrozier1126if you have time to do that, your not taking in very big contracts

[@arthurg.machado6803]

He surely did

[@lulufan100]

I think while speaking out has gotten him into legal trouble, it will ultimately help Jimmy come out on top. He's actually taking some accountability and seems genuinely upset it's not working out. If course it could all be an act, but he's not saying, "I'm sorry, this is just a single experience, I'm working with a great company that rarely makes these mistakes, etc." He had a big following and is perceived as a good person, so he looks like the right one in this legal battle. I'm only tangentially aware of him, I've never watched his videos and I only saw Matpat's earlier video about him, and even then I'm under the impression that he's wholesome and is rich

[@yordvandamme]

He is not even rich as far as I know. He could be, but he keeps reinvesting everything into his projects and videos. You should watch the MrBeast opening video from Colin and Samir, he is such a genuine guy and all he cares about is making as many people as possible happy!

[@Preebs33]

@@yordvandammeI mean he might not be rich at the moment, but if at any point he stopped spending on videos, his personal worth would quickly enter the hundreds of millions. The amount of views he gets months after the videos he posts plus the dubbed channels plus the other channels that don't cost him much to produce content (reacts), he is essentially rich. Just living a non rich lifestyle

[@yordvandamme]

@@Preebs33 true, but that doesn't matter. Even if he would stop making videos I'm sure he would keep giving all his money away. That's just the kind of person he is.

[@anthonyortiz350]

Absolutely no way it could all be an act, he is far too nice and wholesome for that to be the case.

[@TheWritersMind]

unfortunately just because you're morally right, doesn't mean you're always legally right. the fact is depending on the terms of the contract this could go either way, or set new precedent. depends on A: how the contract is worded B: if or if not this goes to a judge and jury, and C:discovery as to how much this actually cost each specific brand. Mr beast could also counter that the damage to his reputation was also monetarily significant. (potential for lost sponsorships.)

[@rmt3589]

Me: I hope he mentions the lawsuit. I feel like people think I'm making it up due to my lack of sources... MatPat: One video about a lawsuit coming up!

[@Songal18]

Hope people stop making food out of Shipping Containers too. I also hope that MrBeast is able to have this get settled in his favor. Thank you once again for helping us understand the world of food management and the business behind what we eat.

[@No_Life_Alex]

this is definitley on jimmy's fault for not doing enough research. I hope he loses all his money. I also hope VDC goes bankrupt too.

[@neigeshusband5327]

​@@No_Life_AlexOh boo hoo, some guy made a dumb mistake. It's not worth wishing him to be bankrupt over this, especially since the worst is raw burgers. Not like the negative consequences are too substantial here, even if he signed a dumb contract. Remember, even professional chef Guy Fieri had trouble with VDC, so it's more on them for being a scummy and manipulative business

[@No_Life_Alex]

@@neigeshusband5327 if I lose a poker game I can't change the rules because I don't like the outcome

[@jessenebulous3392]

@@No_Life_Alexyou took the time to read the rules for poker? Or you sit there and have somebody teach you the rules and you believed him

[@ItsVegaSama]

@@No_Life_Alexthe amount of sadness and pettiness in this comment is crazy

[@procrastinatorbrad8041]

one thing you forgot to mention about the reviews to orders comparison is that not everyone leaves reviews. among 1 million orders, you're likely to only get 5% of those being reviews, up to 10-20% depending on the brand and how good/bad it is. so going off of that metric, if you had 10000 bad orders brought to your attention, it's more likely that 10% of all your orders are bad rather than the measily 1%, which if you take to the context that he's bringing attention to it, is quite a large amount over the expected margin.

[@zenochara7522]

That is a good point

[@Whietie]

I have friends who work in restaurants or even had restaurant. People very often leaves negative review when sth is bad (i would say almost always) and rarely good (like in your example) review.

[@h.t.8812]

@@Whietie I was going to say that, if I have a problem with a product, the chances of me leaving a review are much higher than if I don't

[@frankiebelle]

Working in an unsafe kitchen is the worst. I had to lie to customers about the smell that time my boss was too lazy to call a plumber and there was sewage under the counter we scooped pudding and iced cupcakes. So glad I left Magnolia Bakery

[@CuppaLLX]

Been there, even drove off staff. But once the boss rotated out this gs got better. Seems that (at least for my company) the store manger gets a bonus for expenses. Less expenses, bigger bonus so he just, didn't report thing then got on you when stuff broke

[@tf9241]

I will give you props Mat. You did a smooth merch tie in with this video.

[@Ethertrogg]

Thank you for including links to the videos that you cited form

[@ZantariEXE]

VDC needs to get held accountable. We can’t let them get away with this else other businesses will look for similar shortcuts to abuse and it will be the customers, us all, that suffers

[@Lilitha11]

Is this really VDC's fault though? If you tell someone you want to sell your food out of thousands of locations, how can you keep quality control in all of them, when you have no say over the kitchens themselves? It seem like a fundamental flaw of ghost kitchens, not a lack of oversight by the company.

[@Notreskill]

@@Lilitha11while this is 100% true if in the contract they guaranteed quality, well there just done for

[@Lilitha11]

@@Notreskill It always comes down to the contract. Really everyone is just speculating right now, since no one has seen the contract yet.

[@ZantariEXE]

@@Lilitha11 Yes, I will blame VDC 100% because I don't believe we should make excuses for VDC allowing the kitchen they are employing, to operate under no standards at all. Mr. Beast has a right to hold them accountable, then it's VDCs job to hold the kitchens accountable. This is some basic chain of command stuff. The public holds Mr. accountable for the food, so why shouldn't he hold the people under him accountable?

[@Lilitha11]

@@ZantariEXE If MrBeast says he wants to be in as many stores as possible, then the company does that, then of course quality isn't going be as good. You are saying VDC should of heavily restricted the stores it allowed to use MrBeast's name, but that might of gone against what MrBeast wanted. Would he have been happy if they launched his product in five stores across the country? Probably not.

[@nathancross6258]

I gotta say it's crazy to me that someone as business savvy as Mr beast wouldn't review/oversee the contract with vdc and allow such glaring loop holes to exist, if we assume the contract was like the vdb contract

[@morganseppy5180]

And apparently didn't vet them. If Guy Fierri pulls out when he has multiple restaurants, it should give you pause.

[@adammorin2955]

That’s what’s interesting Guy is allowed to pull someone huge in the cooking business can pull out then Jimmy really didn’t read the contract and is paying the cost for it

[@arandombard1197]

He was younger and more ambitious. He made the mistake and has learned his lesson.

[@probader1456]

And he has almost no real knowledge about restraunt industry

[@ganymedehedgehog371]

Or he’s not actually as business savvy as his fans think he is. Someone business savvy would thoroughly review a contract that licenses out his name and brand and ensure there’s an out in case of this exact scenario. He’s not as smart as his subs thinks he is and he go played. That’s it.

[@captaingeb5526]

There is a bandaid on the burger. Bottom bun, to the right. 8:01

[@BenedictSandwich]

14:10 MatPats transition for marketing his merch was smooth as heck

[@j-dog77777]

This video opened my eyes. There's a restaurant that I order at sometimes, that I discovered is a ghost kitchen and shares the address with at least 6 other "restaurants". Definitely going to start researching my eateries before ordering from now on. Support your local businesses, fam.

[@24k_128]

I hope the best for jimmy and his team!

[@trdestruction6678]

If they could prove the “dangerous” part of the food then speaking out should be excusable. SHOULD. I hope it works out.

[@trdestruction6678]

@@DJILMarioBrosOfficial First of all, it won’t translate.🤣 Second of all, my heart is gonna keep beating regardless.🤣🤣🤣🤣🤣

[@allthejays]

@DJILMarioBrosOfficial This is what it means I am enrolling everyone who enrolls me.

[@dbagette]

After all the help Jimmy gave out and he couldn't help his own partner. And fixing ghost kitchens would work for Mr. Beast content 🤷‍♀

[@C2Talon]

Great video. It brings up many reasons why the whole idea of ghost kitchens just feels gross to me. When the actual restaurant making things is several steps removed from the customer in every direction, so many things can go wrong.

[@ChicaItaliana26]

11:40 at one point 2-4 years ago, we had 8-12 VDC/B's. At least three of which were mentioned in the video. None of the concepts were similar to our actual menu. We hated being forced to take on the concepts by corporate. It cannibalized the quality and order times of our actual menu. Corporate cut best selling items from our actual menu to accommodate all the ghost kitchens. 3rd Party drivers were always rude about the order times. We weren't allowed to turn off orders. People that selected pickup always had their feral children in tow. Dine in parties with similar feral children would whine that they couldn't order it for dine in. It's not our job kid. I'm glad I now work at a restaurant that doesn't do ghost kitchens, but I miss doing in-house catering orders and in-house delivery.

[@colekiesler6218]

I find it interesting that Mr. Beast is still having amazing success on his KZbin channel yet with his burger restaurant it seems to have the opposite effect.

[@chicken0w044]

Because he trusted a third party with it and they didn’t deliver

[@kharnthebetrayer8251]

Because On KZbin, he owns the channel, he can ensure the quality, and do it how he wants Beast Burger, he's relying on another company to do it, and it doesn't seem like they are

[@jeffhe1701]

cause he doesnt understand the industry. From what Jimmy wanted, his only control was to open 1 restaurant where he himself can dedicate his time. Clearly, a franchise wasnt for him. When's the last time you heard "quality" fast food? It's all about the profits for franchises and profits isnt what Jimmy is.

[@QuantumConundrum]

@@kharnthebetrayer8251 It's not just that he owns it, he takes a very active role in QA and many of the steps. He's acknowledged that this is starting to be a limiting factor and unhealthy for him (since he's micromanaging a lot). Great for us, but hope he stays healthy and takes good breaks where he can. I recall hearing about him training someone? Not sure as I am not a fan of his content, but I think his story as a person is interesting.

[@itsmytoast666]

@@jeffhe1701from what I understand, the goal was to give food & bev workers some sort of steady income during the pandemic. It's not "franchise vs. singular store", so much as it's "helping those who need it", which, from what I understand, is what Mr. Beast does.

[@plussizedbeauty1256]

As someone who works for a certain food delivery under their customer support, this chain really is problematic. The delivery people are only taking time to deliver their items because of the extremely long wait, regardless of location since it's in a ghost kitchen, and their customer service is atrocious with no one answering to provide an update majority of the time.

[@fenrisredacted2870]

Hi, I worked in a kitchen a few times in my life Having a critical error is rare yes, but having zero errors is VERY rare, everyone has some minor thing because the amount of safety precautions are insane. A score of 1-3 is pretty much the expected MINIMUM at any food service (grocery or restaurant) For context, one critical issue counts as 6 points and can be as simple as a customer talking something from a fridge in a store and deciding they don't want it before putting it back. Which is why at places that are just restraints it doesn't really happen

[@lovelydumpling]

Comparing the percentage of orders from one restaurant that result in a complaint to the percentage of restaurants that receive a health code violation are such bizarrely different, completely unrelated figures to the point that I'm honestly shocked it made it into the episode.

[@stargazer-elite]

VDC was obligated to make actual edible food and did not do so Even before Mr beast commented on some people’s complaints it was 1000’s of people complaining not a small amount like VDC said

[@Merennulli]

Sadly there is a lot of legal wiggle room there. You can hold a restaurant (barely) liable for individual instances of harm as the customer being harmed, but with a contract at scale, problems also have to be at scale. 1000 bad experiences in 1 million service instances is 99.9% good, so he needs to show more like 100k than 1k. And if that is all it is, then they aren't really in the wrong. I am assuming it's provably in the 50k+ range or the lawyers involved would have advised Mr. Beast against it. But MatPat doesn't have access to that and may never get access to it when this gets settled out of court with the typical nondisclosure demands put into settlements.

[@ganymedehedgehog371]

@@Merennulliwell there’s also the fact that even though it’s 1%, it’s a very vocal 1% when almost no one leaves a review positive or negative that 1% is a big deal.

[@Merennulli]

@@ganymedehedgehog371 That 0.1% matters for reviews and reputation, not contract law.

[@jacetaneneko_vt]

Bringing in Defy as a way of exampling. Absolutely amazing, we now have Mat throwing shade

[@BrianWalker93]

I just worry that VDC will look at that as another example of publicly harming their image by being compared to a company that outright STOLE over $1mil and go after MatPat as well. Just to really be petty.

[@midnightangel9818]

@@BrianWalker93 I think VDC got their hands full with Mr. Beast first. Besides, MatPat and his team have more experience with this now. Unfortunately.

[@rendomstranger8698]

@@BrianWalker93 I wish them good luck if they want to try. As far as I'm aware, nobody in the theorist team is a stakeholder in the VDC brand. So unless they can prove slander in a court of law, they have nothing to stand on. If anything, the counter suit will be a nice source additional income for the company that owns the theorist brand. Not to mention that the support that will be thrown their way in response will be great pr for the brand.

[@shadowscribe]

The whole ghost kitchen concept could've been huge, but VDC and others like them took the minimum effort and overhead possible. With no assurances of anything (including if the kitchens in place are up to making the recipes) it was always a trainwreck waiting to happen. It might be savable if they select which kitchens are approved to cover specific recipes with caveats that they'll deliver.

[@TheMplays]

matpat is now entering the lawyer business lawyer theorist

[@jeffjeffjeff]

I tried it one time back in 2020, it was a terrible burger, never got it again. I think this is a larger problem, though. Delivery apps should have to disclose when a "restaurant" is actually a ghost kitchen and what real kitchen it's connected to.

[@derekstein6193]

Both. Both is good.

[@grabble7605]

You could just figure it out. See a name you don't recognize? Google it. We have this infinite reservoir of all recorded information for a reason. I order from Burger Den a lot. It's a virtual brand out of Denny's and it took me all of a minute to look that up.

[@gamerlegend5000]

MatPat should make his own lore where all 4 channels (film, style, food and game) interact with each other and have a problem that is kind of like the shorts war or if they go against youtube or something like that and the fans have to try to find evidence, links and unlisted videos to try to solve his lore.

[@WitchFromSlytherin]

Like an arg?

[@gamerlegend5000]

​@@WitchFromSlytherinyea, i feel like it would be fun for his fans, and it would probably get him more views and make him more famous

[@Sonicmeister1]

Ew

[@therelaxedcorner9826]

@@Sonicmeister1W

[@gamerlegend5000]

I am not saying that it needs to be an arg, i think anything where there is a problem that we have to solve that has to do with all 4 channels would be pretty good

[@chiaracoetzee]

Smoothest transition to merch advertisements ever. You literally tied it directly into the video's explanations and concepts. Well done.

[@fitybux4664]

9:45 Wait, does this just mean that ghost kitchens are worse at hiding the health code violations than traditional commercial kitchens?

[@Hao-spirit]

"Last to leave the court room wins 100000$$ " Killed me 😂😂😂😂😂😂

[@ChlorineEggs]

I hope MrBeast wins. This has probably hurt his image so kuch, and a guy like him doesn't deserve that.

[@JasonB808]

Oh yes he does. Dude is doing things for the views not the people.

[@lilowhitney8614]

​@@JasonB808 Who cares? Certainly not the people for whom his money helps.

[@nobodythere94]

@@JasonB808well, he did admit that, but he also said he was genuinely giving out free money at the same time w/o regrets unlike a case in i think russia or smth where this "wholesome" guy gave a little girl an iphone which was supposedly in the iphone box for free, but after that he told her to give it back as the box was actually just a prop but the girl didn't want to give it back and the mother supported her (she was w/ her daughter probably to have some mother-daughter bonding time) but te\he guy ultimately snatched it away from the girl's hands (the whole thing was somehow caught on camera idk how). so yeah, mr beast IS doing this for the views, but not _just_ for the views.

[@life_is_a_myth]

​@@JasonB808Oh. You're one of those "people".

[@goblincomic4522]

@@JasonB808 You must be those people hate him for cure blindness video . How about get out of basement and do something good once in your life

[@DigitalHi5]

Food trucks use commissary kitchens which are a form of ghost kitchen. They need a physical location to store and prep food outside of the trucks.

[@clawsdraws5560]

Episode idea, ask the theorist team what they would eat for the rest of there lives, and do the math to see who would live the longest. (I DID NOT COME UP WITH THIS, THIS IS A COMMENT FROM SOMEONE NAMED “gracegaert”. This whole idea goes to them. On the year old episode, “Can you survive on one food?”

[@SpencerGreenDotNet]

When MrBeast Burger was available in my area, I had a good experience with it. My location operated out of a Red Robin, and I found that MrBeast Burger's menu held up to delivery better than Red Robin's own. It's unfortunate that experience wasn't consistent across the chain.

[@lauraanderson8785]

I used to live in the states and I really miss Red Robin, they had such good food! I remember they were so nice and customised my food for me

[@fnafdude95]

I think most of them operate out of Red Robin.

[@Jobocan.]

Ghost kitchens are a good idea, but there needs to be a quality standard in the contracts and occasional checks and balances to make sure things are upheld correctly. Maybe add something in the contract to not be allowed to set up 40 different restaurants in the same kitchen.

[@galacticmechanic1]

the merch contracts work because the base products are really standardised. A t shirt is going to be the same t-shirt with a different logo printed, same with a mug or jacket. But with food there is so much range and you can't just ship form one big massive warehouse, it has to be from smaller local kitchens. That being said, the idea of something like Macca's that has a central supply chain that could tell prospective clients like Mr beast, this is what ingredients we have, and what training our chefs have, so they can deliver consistency could really go somewhere.

[@guywithreallybadchannelnam6184]

11:40 i swear hearing matpat say that instantly snapped me out of my daydreaming

[@redactedfork2203]

For the “the contract doesn’t mention quality” argument I believe it was law by mike that said that many contracts have implied things. For example, if you hire someone to paint your house it is implied it’s the color you want, it’s all one color, they don’t get paint all over the rest of your house. If you have a restaurant it’s very heavily implied that the food that comes out will be quality.

[@Noseihtam266]

I'd imagine that VDC could argue that food quality is subjective and try to focus on people that had good experiences with Beast Burger

[@AllenMS828]

Ghost kitchens seem to be dying out, at least in my area. I don't see as many on DoorDash these days. One that I actually liked ordering from (and was fairly consistent) disappeared a month or so ago. My guess is the real restaurants that supported them are deciding they're no longer worth the hassle, now that customers are largely back to their old eating habits.

[@npcimknot958]

Hopefully .. it was something they were really r pushing.. basically no more brick and mortar restaurants.. but like everything.. they predicted about how people would act has been complete opposite.. peopel like going to restaurants cause people LIKE going out. Ghost kitchens honestly sounds ike a. Nightmare distopia

[@YourFaulty]

I think your fav restaurant was seeing problems in consistency in places other than your own. Your location was consistently good food, but people ordering elsewhere were getting a vastly different product, good or bad, or just trash, making it a big enough problem for the brand to back out.

[@AllenMS828]

@@YourFaulty You're probably right.

[@samfisher6606]

It's really hard for this not to feel like a scam.

[@erkdoc5]

Part of this could be solved by delivery apps adding an address ban/ rating feature for people making orders, and being able to verify a kitchen's address the order is coming from. If enough people can ban a certain address from being the source of their food after bad experiences, it makes the kitchen have to try harder. Especially if it makes the address rating and number of order bans public. Maybe they have this feature and no one uses it, I don't use them because with food allergies I don't order food.

[@gameswithricky1264]

My experience with beast burger was actually really good. If only that quality could be guaranteed for all the customers

[@mrstupiftus5555]

I knew Mat would make a video about this eventually.

[@FoxyGuyHere]

These ghost restaurants are really regular nowadays. I live in small city and there are like 20 of those. Like half of those are chicken related.

[@roelsvideosandstuffs1513]

Idk why he didn't just made few locations. That actually have staffs or management he can manage. In another note contract is one thing following food regulations is another I wonder which one have higher priority in the court of law

[@Celosyseditz]

Glad that even though some may say “oh he just doesn’t wanna ruin his relationship with jimmy” he has experienced it himself so he can truly say how much it sucks

[@guillermogutierrez7544]

Imagine these videos being used in court that would be crazy

[@JJross248]

I have an idea for a food theory video it could be about aspartame and other sweeteners and the things that contain them

[@user-fg5my3wt9m]

Imagine these videos being used in court that would be crazy. Always remember you can’t have food without a theory.

[@twelvexstring]

How could you sue someone for transparency? That’s insane.

[@Tupacandme]

Nda

[@platypodesrock9221]

Is it ? They are counter suing because he made a bigger deal about it than otherwise, and very publicly attacked the company, if he attacked a company he was in a Contract with for something they are legally responsible for, I can see why that would be taken as deffimation. As he probably hurt thier sales with his comments . It’s not about honesty it’s about making comments implying something they are legally Not responsible for hurting their brand .

[@odog3664]

Matpats the only person that can turn anything into a theory

[@leonaise7546]

There was really no theory. This was just an excuse for matpat to talk about this issue and I'm not complaining. I'm glad he's speaking up for Jimmy

[@odog3664]

True I do feel bad for Jimmy

[@Mimiyan_or_Pikapikafan]

I would like to say a problem with ghost kitchens is that if the image of the food you get isnt the same as the food you actually get, like for example a bun, its straight up mismarketting.

[@pascova5088]

11:39 aaaa what???????

[@ravensirony8415]

i live in a small town but the closest example we have of these ghost kitchens is our local Dennys where 2 other "food places" work out of

[@KatR264]

I had an amazing BeastBurger, in England, it was prepared in the kitchen of a local restaurant that is part of a hotel. I literally walked into the hotel’s restaurant to collect the burger and fries, there were also tables free in that restaurant where I was welcome to eat the food I’d just collected. Very happy with that experience, would recommend. - I guess the thing is that there is as much variation in quality between kitchens cooking the food as there would be in the wider sector as a whole if food inspections didn’t regularly take place - good restaurants will do a good job, but bad ones will hide behind the relative anonymity of a ghost kitchen. Vetting of restaurants is key.

[@vrtix1777]

Hey Food Theory! Just a random theory idea since I couldn’t find this answer anywhere online. Do you get the same amount of pretzel pieces from Auntie Anne’s if you get the bites rather than the whole pretzel? Or do you get more/less?

[@JerrJang316]

HERE'S WHY THIS WILL TAKE LONGER THAN IT NEEDS TO..... so, here in canadia, there's recently been an E. Coli outbreak in calgary schools...the food made for the school lunch program that made the kids sick was tracked to a community kitchen that was SUUUPER infested - they keep stating time, and time again that they "have not located the source of the infection" - but they literally JUST SAID why the food was making people sick, the ONE kitchen it was all made in, and the abhorrent state of that kitchen...my point is: no matter how clear and obvious it is who the "bad guy" is in these cases - bureaucracy will always stand in the way of action - i'm not THAT smart, but i learned what a "food safe" certification is, and how legally important it is to have one if youre selling food when i got my first job at 12, wrapping burritos at taco time, and asked "what's that paper in the frame on the wall above the counter mean?". it's literally THE most important thing to have at ur restaurant - ask any manager at a fast food place, or a person who actually OWNS a restaurant - even FOOD takes second place to that little piece of paper

[@greathoonta3461]

This kind of thing happens all the time, especially when one half of the partnership isn’t educated in the field they are working in. The way most businesses make franchise food consistent is very specific regulations for cooking equipment, recipes, temperature, storage, what products can be used, etc. Jimmy gave full control to a business that is not experienced in the franchise model, while also having no experience himself.

[@rando58]

5:09 NOT THE PINK SAUCE

[@VariantOfMe-rr9dr]

Just have the brand itself create it's own brand of private kitchens across the country. When a brands signs up, signs a contract, selects how many locations and applys for a team who will have already been working together (which means they need to be trained together or something). You can spread them throughout the country, hiring more people as you go, letting them get trained by others in that team. You can select more locations and then your food will be almost 100% similar in quality, you will be able to fire and call out workers and the brand wont be harmed!

[@pedrostormrage]

17:06 Yeah, I wasn't expecting you to be neutral here, especially considering Jimmy and Steph are both from North Carolina (as Steph used to remind us about 😂)

[@rieskame]

I tried to order a burger when they first started, but they canceled it because they were out of fries.

[@briandonegan8480]

This video makes me never ever want to order from a ghost kitchen and I'm probably not alone.

[@sdube001]

You aren't. Already thinking the same thing while I realize why a chinese restaurant with it's own delivery person, made much better food then some of the places that used a delivery service. Some of the food I ordered through Doordash were very different then when I went to the same places myself. I knew the guy from the chinese place worked for the restaurant, cause we ordered from them once a week, always the same person brought the food.

[@briandonegan8480]

@@sdube001 Can't argue with you there. I really hope not but I smell a lawsuit against this channel with the following it has cause this video will cost these companies running ghost kitchen business

[@evilshadowshadow1249]

@@briandonegan8480 if they are smart they shouldn’t. If they did, its more like admitting their crime.

[@ZeroX7649]

Every time I ordered from a Ghost Kitchen it was awful. I dropped them quickly and googled everywhere for an actual location

[@andrewrollout1657]

3:28 - "we have 1700 virtual locations...it's really hard to control" So does any large fast food chain, and they've mostly figured out the secret to standardising things already with their franchisees. That's not a good excuse.

[@GameEsthetics]

I aspire to your level of editing! Great video as always TFT

[@theawesomeali8834]

Rooting for MrBeast to win this lawsuit and put VDC in their place for their poor food quality and potential damage to MrBeast’s reputation. VDC did not hold up their end of the bargain.

[@chaestial..]

I like how u can turn anything into a theory 😂😂❤

[@JimmyCarterson]

@DJILMarioBrosOfficialSCAM BOT DO NOT SUB TO HIM HE IS A BOT

[@namantherockstar]

MatPat inspires me.. My parents said if i get 50K followers They'd buy me a professional camera for recording..begging u guys , literally Begging...

[@donwes8341]

True

[@donwes8341]

@DJILMarioBrosOfficialok I did it and I’m not 5 lol 🧌

[@Sapphiregamer8605]

@@namantherockstar bots cant record, also this is KZbin, not Instagram, ALSO, YOU DONT NEED A PROFESSIONAL CAMERA FOR DECENT CONTENT

[@c7viper]

I've ordered from Beast Burger a handful of times, and one of my items was missing every single time 😂

[@mlggamer5296]

The segue to the next theorywear. Now that was perfectly done.

[@guts60]

MrBeast was smart in that he tried to cut costs and utilize ghost kitchens for his franchise. However, with this comes a very hands-off operation of the franchise. No real control over anything other than what is on the menu. Sure, you get hundreds of business locations overnight, but you accidentally employee shady men in moldy alleyways to cook your food. If MrBeast could open a couple of actual, dedicated MrBeast Burger joints, he could hire on managers and employe franchise owners that directly report to him (or people designated to keep MrBeast Burger running) to make sure that the quality of every restaurant is the same. And if the restaurants are successful, you open up more franchises. And knowing MrBeast, each new restaurant is another source of income where he will pay his employees well with benefits and use a lot of his cut in doing challenges and donating to trusted charities. McDonald’s, in the beginning, had an issue where their first franchises were completely different from the original. Once McDonald’s was doing tacos. To solve this issue and make every franchise uniform, they (you guessed it) used managers and franchise owners to enforce Da Rules

[@Vaeldarg]

The reason some of these kitchens are "shady men in moldy alleyways", is readily apparent when recall how restaurants like to put their health inspection scores right at the front. When the scores are tied to the reputation of the restaurant, they're incentivized to make sure they get good scores. But with the ghost kitchens' inspection scores separated from whoever's name they're filling orders for, the reputational harm of low scores is on that brand instead of their own. Mr. Beast has a trend of playing things loose when it comes to the behind-the-scenes, as collaborations with others like Hacksmith and William Osman showed. He likely didn't spend any money on having an actual lawyer look over the contract for him, and treated VDC like one of his KZbin buddies who would do their best for the sake of producing a successful video.

[@Shyontheinternet99]

I mean there’s one dedicated joint in the American dream mall, but I’m not sure how that’s operated and run, and when this is all over not sure if it’ll even still be there, my guess is that if he wins the lawsuit going on, he’s probably gonna shut it down immediately.

[@Shyontheinternet99]

I’m pretty sure he just wants to shut it all down and abandon the beast burger franchise at this point. And seems like he’s just done with the whole restaurant industry in general (sucks too because if he can gain full control over the one dedicated location, I’m sure there’s some legitimate good he can do)

[@ShutupandListen]

Lesson don’t partner with ghost kitchens, if you want the quality to be a certain level you would need to do it yourself and have your own business

[@walterd11]

Food theory idea: How hot would it have to be outside to pop popcorn?