The Untold Truth of Red Bull

Think you know about Red Bull?
Did you know about the duck farmer, toothpaste salesman, Krating Daeng, and why they make... NOTHING? If your answer is no, watch this video and learn about the strange history of Red Bull.
Timestamps:
0:00 - 1:03 Take Flight
1:04 - 2:36 $50 million
2:37 - 4:18 The Duck Farmer
4:19 - 6:18 Kating Daeng
6:19 - 8:14 The Marketing Genius
8:15 - 9:37 Why They Make Nothing
9:38 - 11:40 By Any Means Necessary
If you're reading this, thank you for supporting my channel. I'm literally just one dude with huge KZbin dreams. Thank you for helping them come true. -Nate
Make sure to Subscribe! I'm trying to hit 100K by the end of this year.
Thanks to reizeclub.com/energy-drink-da... for helping with research and allowing me to use some images.
Email: [e-mail]
Twitter: / modernbusin

[@modernbusinesschannel]

Rockstar vid next? Also, thank you for all the support! I’m just one dude and do everything related to this channel, so it means a lot! -Nate

[@Bready3000]

Rockstar would a be a pretty interesting topic I think. Also keep going man, your content is honestly really good and I love the detail you go into, been here since pretty much the start.

[@thepandaahbear9025]

Keep going! This is great!

[@TinyBearTim]

Rockstar games or rockstar drink

[@abcdefbcdefg8352]

grey goose vodka? its a short story, but i thought it was interesting how it exposes how "luxury" items are sometimes just repackaged cheap stuff

[@unknown.mp4]

Can u do one on bang energy drinks? their marketing approach was pretty interesting and they have had pretty decent success in a lucrative market

[@lilcarreon7162]

Honestly, I was planning on recreating the space jump, but the warning in this video is what stopped me and possibly saved my life. Thank you!

[@qcvitals]

Fine i'll do it myself

[@thieuswinkels]

Same

[@masonhilliard5803]

I know right I was in the process of filling my big ass balloon but it just seemed unsafe

[@smilingcj7777]

mom l m. m. m lol mpp mm

[@chrsmcfrln]

Unfortunately I saw this video too late and had a terrible experience at Mach 1 that no dry cleaner can fix.

[@preparetobedazled]

Ironic that it started out as the cheapest energy drink, now it's almost always the most expensive one on the shelf.

[@THEPAULFOOT]

Here in the UK it's allways been £1.50 and the price hasn't changed for years while the rest have went up to be fair none of them are good for your health 😂

[@whoknowseverythinggoes6866]

@@THEPAULFOOT Except London. £2.5-3. But, London is its own country at this point. Blackpool has similar prices but only in the touristy bits.

[@JCglitchmaster]

And yet they still taste like the cheapest lol.

[@davidaprians]

Lucky that in my country, you can still buy both Red Bull and the original Kratindaeng.. Kratindaeng is a bit cheaper because it is smaller than RB..

[@Petrzmolik]

Here in southeast asia where it comes from it is still for pennies and on the same price level as other competitors, sometimes even cheaper.

[@AntiFreak321]

The reason Red Bull marketing works its because it feels honest. Baumgärtner didnt just jump because some CEO pandered to extreme sports fans, feels like these ideas just go around their office and someone goes "Thats Awesome we do that"

[@FurkanCemTurfanda]

"He sold laundry detergent at Unilever" The way you say that makes it sound like he wasn't a marketing executive at one of the biggest companies in the world.

[@cuddledog142]

Lol they tried to downplay it like he wasn't already insanely successful.

[@dillonbledsoe7680]

Anyways

[@Zimpfnis]

Yeah, I mean he was able to put down half a million dollars. Not like he was a failure just about to go broke. It's fits the narrative though, that way we can all feel like we're one good idea away from great success.

[@AstralPandaBoi]

@@Zimpfnis well we are. And short of couple of hundreds of thousands AND A SHIT TONNE OF LUCK.

[@isaiahc8390]

This world is rapidly passing away and I hope that you repent and take time to change before all out disaster occurs! Belief in messiah alone is not enough to grant you salvation - Matthew 7:21-23, John 3:3, John 3:36 (ESV is the best translation for John 3:36) if you believed in Messiah you would be following His commands as best as you could. If you are not a follower of Messiah I would highly recommend becoming one. Call on the name of Jesus and pray for Him to intervene in your life - Revelation 3:20. Contemplate how the Roman Empire fulfilled the role of the beast from the sea in Revelation 13 over the course of 1260+ years. Revelation 17 confirms that the beast is in fact Rome. From this we can conclude that A) Jesus is the Son of God and can predict the future or make it happen, B) The world leaders/nations/governments etc have been conspiring together for the last 3000+ years going back to Babylon and before, C) History as we know it is fake. You don't really need to speculate once you start a relationship with God. Can't get a response from God? Fasting can help increase your perception and prayer can help initiate events. God will ignore you if your prayer does not align with His purpose (James 4:3) or if you are approaching Him when "unclean" (Isaiah 1:15, Isaiah 59:2, Micah 3:4). Stop eating food sacrificed to idols (McDonald's, Wendy's etc) stop glorifying yourself on social media or making other images of yourself (Second Commandment), stop gossiping about other people, stop watching obscene content etc. Have a blessed day!

[@mattberg6816]

I would describe Red Bull as more of a lifestyle brand that happens to have a beverage than anything else

[@jameswilson8907]

Like Ferrari with their sports cars.

[@vidalskyociosen3326]

That’s why his son in Thailand can not be jailed because he is billionaire it would be an insult around the world that as wealthy as that could be jailed for taking a person’s life.

[@reuploadify]

Yes but how does that brand make money?

[@Nathan-jt8zt]

@@vidalskyociosen3326 no it wouldn’t, it would be absolutely right. Having money does not mean you’re above the law Okay.. *should* not

[@Nathan-jt8zt]

@@reuploadify selling beverages

[@Jordi-ev1lu]

Fun fact: In the city's and at events redbull was putting large amounts of empy redbull cans in dumpsters to give people the percepstion that everyone was buying them..... genius marketing.

[@KevinNapper1]

I have no reason to doubt you but I just hope that's not true. So wasteful and shouldn't be allowed.

[@marsovac]

@@KevinNapper1 That's really not wasteful. It costs a few cents per can and aluminum is a very abundant element you can dig easily in many places, and the cans can be recycled. Think of the space balloon. How much CO2 was produced indirectly to dig and process the helium, which is a really rare element on earth, which once released into the atmosphere escapes into space.

[@thesimpsonmovie]

In Sweden and some other places you get 1 sek (1 dollar 1Euro) for a can if you recycle them at food stores so its good for the homeles that collecting cans so they can get food

[@pyromcr]

One year at the US Grand Prix Red Bull was cheaper than bottled water, I felt like I was going to have a heart attack...

[@nicolashuffman4312]

I went to my first Formula 1 race, and in the fan zone Red Bull has an actual Formula 1 car. Not just that, but we could make teams of 3 and they would let us change the front wheel and time our 'pit stop'. With real pit guns and everything. My team managed 5.3 seconds. It is really hard, and I'm the competitive sort. It was one of the best parts of the trip. I really felt a connection with the sport. Don't get me wrong, the drink is gross, but I love Red Bull. Go Max!

[@bakedstreetyt]

wow thats really cool they nailed it

[@bravosimona3988]

the funniest way i heard someone describe formula 1 to a noob was "imagine 6 of the biggest car manufacturers struggling to win a race against an energy drink"

[@tomgush]

@@bravosimona3988 haha an energy drink gapping ferraris and mercs that's perfect

[@GOATMENTATOR]

damn, opposite for me - I am a ferrari fan but I love the red bull drink

[@Anankin12]

Verstappening

[@FurkanCemTurfanda]

I love Red Bull as a company. They put money into the coolest stuff, F1, MotoGP, RedBull Air Race etc.

[@csmlyly5736]

Red Bull loves you too

[@Zzz-tf5mw]

and also bribery. A grandson of Chaleo, Vorayuth, has been living luxuriously at large somewhere in Europe from his murder by negligence case by bribing his way out of arrest warrant. A special task force was set up by the prime minister and concluded that various officers were bribed. However, the conclusion has been shelved and no one has been charged of bribery.

[@milehighgambler]

I love the product

[@taunteratwill1787]

@@milehighgambler Yes! Love those who poison you! 😂

[@milehighgambler]

@@taunteratwill1787 why not? Everything else does.

[@mikeignash4769]

From someone who worked for Red Bull for 6 yrs, a lot of your facts in this video are fairly accurate. But the most major thing you left off is that - Red Bull owns Distribution companies which is what brings in the revenue that allows Red Bull Global to do all of those wild and crazy events. This causes a draw back for those who work for the Distribution Company however, those at Red Bull Global (Red Bull North America in the US) is that there is such a disconnect and the way employees are treated declined over the years as Red Bulls overall revenue increased - it turned into a greed for money at the employees expense. This has caused hundreds and maybe thousands of loyal employees who loved and supported the brand to transition to other brands and even industries where they were valued and compensated for their experience. Hopefully one day the Global team in Austria realizes what has happened and turns back the pages and supports their employees more.

[@kevo1380]

im going on my 4th year. true indeed.

[@NobbsAndVagene]

Isn't it always like that? Greed takes over and starts running the show, human welfare is put on the backburner.

[@KHETS_BROKEN_SCALE]

@@kevo1380 Are you a front line retail sales rep? A former employee told me that it's either feast of famine with them.

[@kevo1380]

@@KHETS_BROKEN_SCALE its decent in my area. Its in canada, so im not sure how its structured anywhere else. Theres moments, but overall, i think the intentions on our side where i am are pretty good and everyone wants everyone to succeed, even our upper folks push for fairness and do whats right when its needed. As i said, theres days and we gotta push, but thats any job really. But the video is true though overall about things, i think maybe i just landed the right territory and people looking after it, and i have basically total control over my job, so it makes 3/4 of things easier for me. I do feel for folks who have to go though shit in this business or in other distribution companies. It all can be done better though at some way or another.

[@alexandru7727]

you worked for 6 yrs at RedBull? What's the recipe?

[@appleshampew]

I remember watching travis pastrana say "I hope this stuff works!" And chugging a red bull while jumping out of a plane without a parachute. I was like "damn this company is on another level"

[@lemonstrangler]

its a bunch of daredevils lol

[@GoHerping]

I wonder if that's why I started drinking red bull. I have no memory of why I first bought one, but it was around the time of the jump. I can't stand the taste now though. I always think it's funny how the drinks are marketed heavily with insane sports, but every redbull I've seen is being held by a student in a library

[@modernbusinesschannel]

In a library? That’s insane haha

[@shanebeck18]

Taste is amazing

[@ChristianChase7]

Near the top of the cans it says that Red Bull is enjoyed by college students lol

[@kstenders]

The company is actually way more complex. They even have an own TV station: Servus TV in Austria. Also they have some hotels, marketing companies and so on. They are really really wide spreaded

[@bambyce]

ServusTV is not Red Bull. It's Mateschitz' thing

[@darmokVtS]

@@bambyce Servus is part of Red Bull Media House, which is part of Red Bull GmbH. It's very much a Red Bull thing, at least legally.

[@bambyce]

@@darmokVtS Technically Mateschitz just gets on the channel who he wants

[@joeridler1722]

They have several football teams or soccer teams for the yanks

[@lemonstrangler]

they even have redbull pens

[@sams66toronado]

Redbull is truly insane. Great Job with your recent videos, love watching

[@modernbusinesschannel]

Thank you! Lots more on the way ✌️

[@vidalskyociosen3326]

@@modernbusinesschannel That’s why his son in Thailand can not be jailed because he is billionaire it would be an insult around the world that as wealthy as that could be jailed for taking a person’s life.

[@hebleh5771]

Fun fact: a can of RedBull costs $0.09 USD to make and sells at $1.87 wholesale, now couple that with a few billion cans a year and you can see where their funding for all these crazy stunts come from....

[@jaysucks]

very well put together man. great work. I used to work for them as contracted labor, setting up these crazy events they put on. super cool to see the behind the scenes. so much makes sense to me now

[@modernbusinesschannel]

I can only imagine those events

[@vidalskyociosen3326]

@@modernbusinesschannel That’s why his son in Thailand can not be jailed because he is billionaire it would be an insult around the world that as wealthy as that could be jailed for taking a person’s life.

[@omarei]

@@vidalskyociosen3326 elaborate

[@napoleonbonerfarte6739]

@@omarei sounds like they got him bro

[@mrquik]

Another awesome video, keep up the great work and high quality content. Channel is very reminiscent of company man which is another awesome channel. Y’all have different styles in your videos which are both entertaining while being unique.

[@modernbusinesschannel]

Thank you so much! To be honest, company man + a few others inspired me to start this channel. But I specifically try not to watch his content so I don’t accidentally subconsciously copy his editing/style. So I REALLY appreciate the kind words, thank you

[@supernenechi]

I like Red Bull as a company. They do different stuff than the rest and not only does that make them unique, they also do cool stuff.

[@Sunny-qo2lt]

Yet another good video, I always wondered why I saw Red Bull slapped on literally anything.

[@modernbusinesschannel]

thank you Sunny!

[@dj0100]

First time I was exposed to red bull was when I started thai boxing in the early 90's. Seeing the logo on the thai boxer shorts in thailand looked so badass to me. I wore a pair back in the states and I would say 9 out of 10 people had no clue what the logo was back then. Fast forward now, and the logo is everywhere.

[@bernardoblanchetramirez6032]

The fact that the F1 team was mentioned so little but at the same time is probably their biggest add and their most successful team in any sport is kinda weird

[@NGC1433]

IDK, Just reading your comment I realized that my most valuable and prized watch is RB F1 team themed one, with Vettel on the box and shitz... I never was a fan, it just happened to be a good deal.

[@tubbalcain]

Americans view their sports as most important, hence the one mention of F1

[@mikatu]

lol the most important team is RB Leipzig , also known as the most hated football team in Germany.

[@bernardoblanchetramirez6032]

@@mikatu sure thing buddy

[@dadude6619]

Redbull may of outsourced a lot of those things early on, but that’s no longer the case. They’ve taken over much of there own manufacturing and distribution. Before last year all of red bull was made overseas (Switzerland, Austria), but they just finished building a very large plant in Arizona and they’re working on one on the east coast as well.

[@jochemvangalen9464]

Austria makes sense cause its a austrian brand

[@TheXxbeastxx42]

I was going to same the samething.

[@ANotSoHotRodGarage]

They still make nothing, they identify a co packer, rauch north America, I am an electrical lead at the Glendale az plant, nice this is we can drink all the redbull we want, down side, we can drink all the redbull we want, but is a Co op,

[@koenvwjetta]

It wasn’t produced overseas, you just consumed it overseas 😆

[@koenvwjetta]

So, you work for an Austrian/Thai drink manufacturer, that produces most of its products in the countries it originates from. So you might work for them, and they might start production in the US, but that still means that facilities and staff in the US are an overseas operation from the manufacturers point of view.

[@guywire3649]

Love the vids. Your channel deserves more growth. Excited for channel to get more recognition in the future. Def high quality

[@josephgarronegj]

Well researched, high quality content

[@frederik3326]

Great explanation. I for myself was always more a "yellow gazelle" guy, but that's just everyone's own taste I guess. But for sure there advert that "yellow gazelle gives you fins" that was always more tempting for me

[@robertu]

3:20 Krating Daeng along with M-150 and Carabao were literally made for the farmers and day laborers that make maybe 300THB (~$10) per day. These cost about 10THB (~$0.30) each.

[@Yongy7448]

And m150for betting use numbers under the cap

[@jasondashney]

Many places in Caanada have a minimum wage as high as $15 an hour, so 7.5 hour workday is $112 gross. A large latte from Starbucks is $4.15 in Canada. That's a little bit more, relatively speaking, than Red Bull is for those farmers and day labourers.

[@HOGGBOI]

i was wait for your next video!!! i love them!

[@modernbusinesschannel]

appreciate you! more comin'

[@M1tZk1]

Athletic Interest did a similar video 2 years ago. And after thinking for a bit, I found it a bit strange that Red Bull became more than the Energy Drink. It was so aggressive with its sports teams that I don't think of the Energy Drink when I hear Red Bull anymore. I think of the F1 Team or of the Football Teams but I don't see them as a Drink. It's something that they also do.

[@WalkerIGP]

That's the plan. Red Bull has become something more than "just an energy drink"

[@uydagcusdgfughfgsfggsifg753]

Great vid, and I highly recommend everyone tries the OG Thai flat version if they ever get a chance

[@Perrocko]

Is it still available??

[@VegetaWinning]

The UK had Lucozade idk about other places but there was at least energy drinks in the UK before redbull, redbull also struggled to get going in the UK and had some interesting tactics like filling bins full of redbull cans to get attention to the brand

[@wichanee932]

In the uk, I always hear an order of vodka red bull In a bar but never ever in my life have I heard a guy goes for a vodka Lucozade. That says a lot about their brand positioning.

[@Nathan-jt8zt]

@@wichanee932 I’d say it says more about people’s’ preferences.

[@SineN0mine3]

@@Nathan-jt8zt Vodka and Redbull has a lot of references to it in pop culture, I think marketing plays a part in why its a popular drink order. Lots of bars don't even stock other energy drinks or sodas besides the typical cocktail ingredients. Sometimes when you order a rum and coke, you actually get rum and whatever cola they have on tap but red bull doesn't seem to be easily substituted. One of my locals used to have "Mother" (a coca cola branded energy drink) for mixing but you don't see it everywhere like Red Bull

[@isaiahc8390]

This world is rapidly passing away and I hope that you repent and take time to change before all out disaster occurs! Belief in messiah alone is not enough to grant you salvation - Matthew 7:21-23, John 3:3, John 3:36 (ESV is the best translation for John 3:36) if you believed in Messiah you would be following His commands as best as you could. If you are not a follower of Messiah I would highly recommend becoming one. Call on the name of Jesus and pray for Him to intervene in your life - Revelation 3:20. Contemplate how the Roman Empire fulfilled the role of the beast from the sea in Revelation 13 over the course of 1260+ years. Revelation 17 confirms that the beast is in fact Rome. From this we can conclude that A) Jesus is the Son of God and can predict the future or make it happen, B) The world leaders/nations/governments etc have been conspiring together for the last 3000+ years going back to Babylon and before, C) History as we know it is fake. You don't really need to speculate once you start a relationship with God. Can't get a response from God? Fasting can help increase your perception and prayer can help initiate events. God will ignore you if your prayer does not align with His purpose (James 4:3) or if you are approaching Him when "unclean" (Isaiah 1:15, Isaiah 59:2, Micah 3:4). Stop eating food sacrificed to idols (McDonald's, Wendy's etc) stop glorifying yourself on social media or making other images of yourself (Second Commandment), stop gossiping about other people, stop watching obscene content etc. Have a blessed day!

[@iguiste23]

Drinking drain cleaners probably better for your insides than Red Bull lol.

[@thepandaahbear9025]

Great video! Really enjoyed watching this

[@modernbusinesschannel]

Appreciate you

[@clayyytonnn153]

Great vid. Getting better with each upload

[@modernbusinesschannel]

means a lot! I'm really putting my all into this

[@alfepalfe]

I saw the red bull airshow team (the flying bulls) at an airshow recently. There were many cool display teams, the swiss airforce Pc7 team probably beat them in my opinion and nobody could compete with the way Jurgis Kairys flew. But still they did a very cool show, makes me want to support them so I guess their marketing works. This video however made me think, I should try a red bull soon because somehow I have never tasted one. Edit: I just did, I kinda like it, a bit similar to the original monster (which I slightly prefer in terms of taste) but what I do not like is the size of monsters, I don't usually want to drink half a liter of energy drink with no good way of re-sealing it. I do like that RedBull does offer smaller cans.

[@Lucas-li6ss]

lol, you're probably the first person to actually think red bull tastes good. And how can it be an advantage that the cans are smaller and cost the same or even more.

[@alfepalfe]

@@Lucas-li6ss yes I understand it, however if I don't want to drink half a liter then I will prefer a smaller one since they are cans and not re-sealable bottles. Still like I said I do prefer monster but only really want to drink it if I am sharing with someone as I rarely want to drink 50cl at once. What I would like is for there to be normal 33cl cans of monster.

[@patrickhurley8]

I watched him jump live. It was quite the experience, I remember it like it was yesterday and it was 10 years ago. Man I feel old

[@cpcxgsr]

Remember all the delays because of bad weather!?!? The suspense was killing me!

[@Perrocko]

A decade?? Why I remember it was longer than that??

[@DisguisedRory]

Funny enough, the record got broken 2 years later by Alan Eustace

[@nt4409]

i was born and raised in Thailand, funny enough I had my first taste of red bull in the NYC. Just like you mentioned, in Thailand it was and is marketed towards the working class.

[@jackbarham]

They used to drive Red Bull branded delivery trucks around Ibiza, pretending to do deliveries to clubs and bars. Then clubs and bars would order them so as not to feel left out or missing drinks sales. More marketing genius.

[@blazedyoda8608]

You forgot that they also own a race track in Austria named The red bull ring.

[@FreezerBurn]

"This guy fell from the sky and made 6 billion dollars." - That opening line is very much clickbait and inaccurate. Felix completed the stunt, and consequently generated an estimated $6 billion in revenue for Red Bull. He did not make $6 billion. There is a huge difference.

[@why-ng1rf]

just take a joke omg

[@FreezerBurn]

@@why-ng1rf "it sounds like clickbait and an awful dad joke" is literally his words immediately after. So it's either a shit joke, or it wasn't intended as a joke, and is purely misleading.

[@chakkritchroenlai]

Your video got recommended in my feed, gg, keep in the quality

[@modernbusinesschannel]

That’s sweet of you thank you

[@simonmc2348]

This was a truly excellent video thank you, you've gave me a great idea lol

[@iau]

I never paid attention to Red Bull until they created _Red Bull Wololo_. I was like: Why would a massive company like RB create and host a tournament for such a niche game like Age of Empires 2? But not only that, it was the BEST AoE2 tournament, with such a sleek and *professional* feel to it unlike any I'd seen before. As the video said, they not only _sponsor_ stuff. They create stuff, and it's _cool_ stuff, with respect to the sport/art before anything. That's like, actually awesome for a company.

[@saamohod]

...for the sole purpose to make you buy their overpriced drink that you don't really need.

[@Frozander]

@@saamohod Wow thanks for explaining what marketing is for.

[@MiniDemonic]

Red Bull at the start: - We want to be cheap to be available to poor people and the working class Red Bull now: - We are the most expensive energy drink on the market

[@LiberalFruitCakes]

I love this channel, not so much for the stories, though the stories are interesting, but because it brings out my creativity. Thanks.

[@SupraSav]

Great video. There's a lot of information in here, must have taken tons of time to do the research.

[@pcdispatch]

Actually there was a video a few years ago with kind of the same information.

[@the_undialed_scooter9980]

You really don’t leave anything out and I love that it just goes to show you did you’re research and put In time making the video nothing but love for this channel ❤️❤️

[@modernbusinesschannel]

means so much! I truly try to comb the internet for each vid!

[@BoardshotSkateboarding]

Ironic how Red Bull was created for the working class and is now always the most expensive energy drink in the stores.

[@woaken]

Literally

[@TheFutureOfMen]

And they just went up due to inflation. Over $2 for one small can.

[@Larkinchance]

The salesmanship of adding sizzle to an unremarkable product. Getting people to accept a corporate point of view at the expense of the individual...

[@rmorgan4358]

Great video!!

[@BoardshotSkateboarding]

i wanna go and buy myself an ice cold red bull now

[@arcadedude1987]

I just wanted to add that I loved this video, subscribed to the channel, and started watching the video while drinking a Red Bull. I'm part of the problem or solution, but they're definitely an interesting company. They are everywhere people's eyes go. It's crazy.

[@supertrooper7273]

I LOVED the air race and it’s a damn shame that they got rid of it. Part of what inspired me to become a pilot. I got to see one of the last races in Indianapolis and it was amazing fun

[@kilotangoaviation2768]

Sweet! That’s awesome. Great insight on the brand

[@Xarx42]

Thank you for the informative video. :) One little complaint though... Damn, are those German names butchered! "Rauschhh", "Mate-schitz"... :D

[@wombatdk]

To be honest, while I am peripherally aware of Red Bull and some of the stuff they do, I've never cared for (or even tried) their product, nor even followed any of their events. Even after watching this video, I fail to see how they "take over the world". They're just one insignificant player among many., despite an apparently huge marketing budget.

[@ianstobie]

Yes, this video provides no evidence that Red Bull is "taking over the world". Perhaps Max Verstappen will achieve a second world championship this year with the Red Bull Formula 1 racing team. But the core brand, the energy drink that managed to beat the venerable British brand Lucozade to top spot when this was a neglected beverage niche, is likely to fade. Because now Red Bull is facing competitors with big money behind them, notably Monster (partly owned by Coca-Cola) and Rockstar (wholly owned by PepsiCo).

[@Andisepp]

@@ianstobie Coca Cola already tried to get a big player with their energy drinks in europe and japan with the brand "burn". Rockstar is at the moment not really a threat for Red Bull. Monster is a big player particularly in the US, but worlwide RedBull is bigger espacally more known. Monster, Rockstar and other brands are on the Market for 20 years and Red Bulls profit is still growing. There are a lot of big Brands out there which are producing Cola but i also dont see Coca-Cola fade.

[@greschbandicoot8817]

I remember after the space jump there on the front page of every newspaper around the world. Having used ads to be on every front-page they would have paid billions. They only paid 50 Mio plus got a record. That was the most genius advertising ever

[@xiaoboliu4377]

I still remember the slogan when they promote in China: if you are thirsty drink red bull, if you are sleepy and tired, you even more need to drink Red Bull! Was working at a start up, a ice cold Red Bull is a great refresher during a busy work day!

[@RlukeM]

Not only do they have a formula 1 team they have a F1 team that won the drivers championship last year and look set to win the drivers and constructors championship this year too

[@HasanKhan-jc4xc]

Super max is peerless this season

[@Perrocko]

They had two different F1 teams you r forget it in Toro Rosso..

[@Crunch630]

great, thanks for your input

[@RlukeM]

@@Perrocko yeah true. Alpha tauri now.

[@RlukeM]

@@Crunch630 you're welcome

[@jona_le_mus]

I had an addiction of these for 1 month. Until I started noticing my bills. I used to drink 2 Red Bulls each day, and I would back the pack of 8. It was quite a hefty fine… anyways, the addiction was that I would have headaches if I didn’t have one. I stopped after I found coffee, and now I drink 3 cups of it every day. What’s next?

[@ciatzo]

Caffeine pills or withdrawal symptoms 😬

[@wakeup2theNWO]

Fat lines of Cocaine

[@rolypolypanda6332]

Very well done video!

[@GameNetTrailers]

This is a super interesting video tbh. can learn a lot

[@miguelelgueta5830]

Amazing example of marketing done very very right, cant believe how big they are for such a incredibily shitty and overpriced product that they sell, only Macdonalds, Kfc and cigarrettes come close

[@fashiondiva9717]

Most mid energy drink lol

[@eric6rock]

I appreciate Red Bull for what they have done to action and extreme sports making histoic event's, Hosting their own events. Red Bull is a crucial part of Motorsports as well F1, MotoGp, Motocross, Supercross, Enduro cross, Rally, Drift, Dakar and so much more. They have success with Sponsoring many athletes and make them Superstars. It also helps they host events for the public to participate in. Red Bull has done a lot for sports and their drinks alone are as good. The Main 3 Energy Drink Contenders Monster, Red Bull, and Rockstar. Red Bull is just the most Recognized and adored between its contenders.

[@frenchyroastify]

I agree. I don't buy energy drinks very often but when I do, I buy Red Bull because of their legacy of support in the extreme sports.

[@galacticdirt2925]

Energy drinks are the same as cola but they taste like shit and dont even give any energy whatsoever lmao.I believe alot of countrys will follow the amazing steps of Lithuania and ban these unhealthy drinks for childern

[@wadeguidry6675]

Red Bull hosts helicopter skiing in a little old mining town in western Colorado. Silverton, CO is truly one of the most beautiful places I've ever been. I've only been in the summer and it's gorgeous. They call the San Juan mountain range the Swiss Alps of Colorado. Ouray is another beautiful town next to Silverton.

[@tristantrevino8004]

I remember this so vividly was so cool to watch

[@HMan2828]

I think you missed a segment of the company's history in there... I remember clearly the couple of years that made me addicted to Red Bull. It came in tiny glass bottles, and was essentially non-carbonated syrup, but it was still labeled Red Bull. I bought it for at least a few years in Canada before it became the carbonated drink we know today.

[@onradioactivewaves]

Maybe he missed part of it, but aren't you referring to what was shown at 4:15?So the original glass drink was marketed under the Redbull name? I seem to recall seeing that glass bottle as well many years ago, but I don't remember the name or country, but I think I saw it in an Asian supermarket in Germany back in the mid 90's. Could have been knockoff of the original.

[@HMan2828]

@@onradioactivewaves Probably the same juice inside, but the label really said Red Bull, not Red Guar or anything in Thai...

[@aylean3628]

@@HMan2828 Krating Daeng is non carbonated which literally translate to Red Bull, I’ve had a lot of them and it taste much better.

[@tride.design]

It's still sold in China like that

[@ChrisArnold1975]

Lucozade launched in the UK years before Red Bull was even a thought. Every video on Red Bull either ignores it, or doesn't even consider it. But Lucozade was already established as an energy drink.

[@SuicidalChocolateSK]

I had one in Germany when the UK Army dudes had some and it was pretty good

[@unknown.mp4]

Great video mate, earned my sub 🤘 Can you do a video on bang energy drinks?

[@modernbusinesschannel]

Yes! Thank you

[@toothbrushfromnisemonogatari]

Literally the only energy drink I like.

[@BUCCIMAIN]

How do they make nothing when its one of the most over priced energy drinks lmao

[@filipebeat]

total clickbait.. he must mean they dont make da ingredients, n there was a vid just like this a few years ago already

[@crispchaos]

The first reason I ever tried a redbull was the art on the can. I though it was so different and clean looking. Once I tried it I was immediately clear that the taste was so much better than any other energy drink. My favorite redbull drink personally is the blueberry one.

[@psirvent8]

You know it's all artificial flavoring, don't you ?

[@psirvent8]

@@thedog121 Because he said "Blueberry" I simply wanted to make it clear that it's not blueberry juice. Believe it or not some fruit-flavored sodas do actually contain juice concentrates instead of or in adition to artificial flavorings.

[@psirvent8]

@@thedog121 Some people do indeed care about health and, well the simplest solution is to not drink any of those drinks but raw juices, coffee and more importantly water instead, but I agree, some artificial flavors do taste quite good. But knowing there are real fruit juices in the drink feels better though.

[@eneco3965]

@@thedog121 Too much water isn't really a good thing either

[@tropicalfruit4571]

I remember some peeps handing out cold redbulls in front of my uni a few times, we'd actually spread the word to get down and get some, everyone was sleep deprived, and those who didn't drink it that day would save it for the next. I also think I got one or two on a festival. While those things are cool I just simply think redbull is about the best energy drink easily available to me. Works best and has the best "base energy drink flavour" IMO. I remember them coming to Poland too, must have been like 2005, maybe a bit earlier, the ads were everywhere and it just made people this it's THE energy drink and to be fair the energy drink game before that was weak here so it was the energy drink to get.

[@itsmini6175]

They do outsource most of their production, but Red Bull Racing does have their own factories and hq for developing F1 cars for the racing series. Great video though! I do love a Red Bull

[@DrastixMachina]

Much more of a monster and rockstar fan. Red Bull don’t taste THAT great and other drinks are cheaper and have more caffeine. Every gas station, wawa, and 7/11 has monsters and rockstar for 2 for 4, Red Bull be like 2 for 6 for less caffeine and less content in cans

[@modernbusinesschannel]

rockstar is better imo

[@av_oid]

The power of marketing over substance (and taste).

[@thealmightyz73]

Red Bull has the best taste imo. I don't like Rockstar/Monster at all.

[@Lord_Foxy13]

Red bull hasn't had a NASCAR team in over a decade... Team red bull sold their assets to BK racing in 2011... Which itself went out of business in 2018

[@jasondashney]

Which shows the genius of the move because I associate them with formula one as well, even though they got rid of that marketing arm more than a decade ago. Not only did they get rid of it, they made money off it. Update: this is why you never trust random voices on the Internet. Red Bull F1 racing is still a very real thing in 2022. It took literally less than 10 seconds of googling for me to figure this out.

[@poptomism1234]

I got a red bull ad before this video lol.

[@anicloudsmedia]

interestingly enough, in my country kratingdaeng is more popular than the red bull itself because of the price ($55 cents for a 250ml kratingdaeng vs. $1.2 usd for a red bull) and the fact that most of the working class in my country don't really like carbonated drinks.

[@JaRP36]

Just watching this is making me want a Red Bull

[@ciatzo]

Interesting video, but feels incomplete without analyzing the addictive nature of their product (and potential parallels to how cigarette and fast food companies also rely incredibly heavily on marketing as their products are addictive and very unhealthy when consumed regularly).

[@fashiondiva9717]

Lol it only has 2x caffeine of soda. The good shit nowadays has 5-7x

[@lcarus42]

The jump wasnt to only sell redbull, they teamed up with space experts to test a re-entry suit for space flights. Huge amounts of science came from this amazing feat.

[@jasondashney]

If Red Bull did not want to sell Red Bull, the jump would not have happened. Did Lamborghini start so they could sell cars, or to stick it to Ferrari? I think you are being pedantic.

[@lcarus42]

@@jasondashney the video literally states this "only happened to sell cans". Thats why redbull put its stickers on everything but not why the jump happened.

[@liamwelsh5565]

I live in a small town and we have an annual country concert with about 20 000 visitors. I was surprised to see Redbull walking around giving away free cans.

[@KingOath]

I wish they made a zero or low caffeine version of the drink. I think it tastes amazing but my body is too old to deal with that much caffeine. I would drink it all the time if it was basically just Redbull flavoured soda lol

[@spekulatius1337]

Drinking soda all the time, you really know what's best for your body.

[@Frozander]

@@spekulatius1337 Why mald about others tastes in life

[@marcopacheco6952]

Make more videos man great for watching late night

[@modernbusinesschannel]

they're coming!

[@olehoiii]

Their sports marketing strategy is insane. Too much to get into a 10min YT video, but it is exciting.

[@sabrethemoment6799]

Now I love Red Bull even more!

[@Degjoy]

@7:23 "it costed more than soda" - great English

[@yepikaiye1011]

This channel deserves alot more viewers

[@modernbusinesschannel]

Appreciate that! Have an awesome Sunday

[@Broken_Orbital]

3:53 "GWAR, GWAR...Yeah! GWAR!!" - Beavis and Butthead

[@joeguzman3558]

When I worked in a hospital, I remember a few times young guys came in with a heart attack after drinking Red Bull . But that can happen with any energy drink

[@noided4230]

0:40 you can see him experience vertigo when he instinctively grabbed at the door once it opened. i can only imagine the feeling

[@TheBarryvdh]

The RedBull brand got a better space program then my own country :D lol

[@Unterwelten]

I can't believe people buy this crap but Red Bull does sponsor cool events.

[@smidsy1979]

Great Vid. RB's problem is they have a flood of competition now.

[@bakedbeanlover5775]

Don’t forget the whole red bull tv channel that just shows extreme sports clips like an in store vans tv

[@neilmccallum151]

Is that nate the mate talking ? If so didn't know he had another chanel! Watched his other one on pop punk for years!

[@rhombusmeniscus9164]

You just made me watch an advert. A red bull advert. No wonder Red Bull keeps growing. They turning youtubers into their advertising machines 😂😂

[@philippusollewagen8908]

Thank you. Something I enjoyed

[@lillie_trash]

HELL YEAH NEW MODERN BUSINESS EPISODE IS OUT

[@modernbusinesschannel]

woo!

[@jacobthorn9517]

I want to know the dark truths still. Thanks for the history lesson 👍

[@Sin.Atonement]

I love in the first moment of space the earth has 0 curve, but as soon as he steps out there's curve lol

[@Ussurin]

Yeah, one problem with them taking over: It's still the worst thing I tasted and once I barfed into my own mouth. I have no idea how people manage to drink it. Like, if you need such a kick, get some speed man, I'm pretty sure it would also be healthier for you.

[@LuxuryBeatsMusic]

💯 lmao