The very first Sugababes 4.0/Jade Ewen interview (BBC Radio 1, UK, September 2009)

[@maritta2504]

I can't help but feel sorry for Jade. She has been done so dirty. None of this was her fault (well ok, she could've said no to the offer, but honestly... Sugababes back then were still a quite big thing, and even if she would've said no, someone else still would've said yes). And still all the scrutiny from media and Fans, beeing (understandibly) upset about a thing that was beyond Jade's control. And then she got her named dragged through the mud and her career basically destroyed.

[@JORDANLEWISFILM]

She knew what she was getting into

[@maritta2504]

@@JORDANLEWISFILM did she really? I know there wasn't much backlash when Siobhan left, and some more when Mutya did. They musst have expected backlash to some extend, sure. But I don't think they could have anticipated how much backlash they would get for this line up change, since replacing a member seemed quite "normal" for the Sugababes.

[@kotence]

@@JORDANLEWISFILM stop spreading bullcrap, she thought she would be replacing amelle and didn't deserve any of the hate at such a young age. ppl acting like she somehow kicked keisha out herself is just insane.

[@MangoPie-mw3zc]

‘my man’ was such a bop too, better than anything by sugababes 4.0

[@expressivenature9079]

I would’ve never joined an already established group with no original members sorry Heidi you catch a stray but your not technically original lol

[@Joca4Ever]

Tribute band with the originals LOL that hasn’t aged well. On another note, Jade seems really lovely 🥺

[@chrizalis]

Imagine if heidi & amelle quit and the management stick to Keisha, and the mutya comeback & add jade to the group, maybe the sugababes will survive with the powerhouse vocals

[@Josh-er6oz]

Keep dreaming 😂😂😂😂

[@ptang4957]

That would have been interesting. Unlike these "other" fans? I am unbiased & honestly would be open to the possibilities. I enjoyed each line-up.

[@supernovaleon2447]

Interesting theory, but I think management really had high hopes for Amelle after her solo #1 so didn't want to let her go, plus she had the backing from Heidi, so it was a wrap for Keisha. It would have cost them more to hire 2 more members to be with Keisha, too.

[@pt4005]

Imagine that! Keisha and 2 new girls would have actually worked

[@jazzi11xa]

Love jade.. love this lineup.. love sweet 7.. all the upbeat songs are bangers.. the ballads exquisite...

[@ptang4957]

Management is squarely to blame. How the people behind the scenes were all to blame for pitting them against one another. Basically he said, she said rumor mills. Unprofessional, immature, self-entitled, over exaggerated, over hyped egos & people on power trips contributed to that melodrama. They could have been the greatest to rival the Spice Girls. But no. Drama & stupid sh*t destroyed all of that. The girls were merely puppets in this dumpster fire. But we have to move forward. It's in the past. Let it go. I am thrilled with the reunion of the origi-babes.

[@_AceReject]

Jade sounds exactly like Keisha when she says "Hello!" it was weird lol

[@Anon-Display]

Imma put a timestamp to replay that 0:13 Ngl, I thought that was Keisha for a split sec when she said “Hello”. That part was honestly so trippy tbh. 😅

[@_AceReject]

@@Anon-Display I keep coming back for this

[@stabithatv]

This aged like milk in 2023

[@theunimpressedbeetch]

They can reform but with a different name like Splendababes or something.... or Sweeter Than Suga. Idk.

[@natsohigh5552]

FormerBabes

[@dwainequaye1429]

For a minute I thought this was in 2022

[@earlbee3196]

Same

[@nintymark64]

Amelle was just awful

[@simon2k4]

Funny how they laugh off the originals getting back together, little did they know that 2 years after this interview, they’d be back. 🤣

[@AndreyaWryght]

Funny why did the originals left??

[@AndreyaWryght]

They all left cos they wanted to. I do like them but they all left... Doesn't that day something? They are back but still singing same old songs they need new stuff or it'll it's going to get boring and they'll end again

[@simon2k4]

@@AndreyaWryght that’s rubbish for starters… Keisha didn’t leave by choice and they’ve just released an album full of new songs which are new songs to many. Only die hard fans had the leaks. Stop putting them down when things have only just started out for them!

[@Right_Direction_]

@@AndreyaWryght Keisha didn't leave she was kicked out by their manager, not her choice. Mutya left due to pressures from their manager and having post natal depression, her choice, but very much after a lot of underhand tactics by people who should of been looking after her wellbeing instead of telling her to leave. The same manager who did it to both of them, the same manager that spent over 8 years blocking the original girls from using their own name, the same manager that since lost the trademark to Keisha who now owns it, oh and the same manager who swiftly dropped 4.0 from his company only retaining Heidi. Yeah a thoroughly nice guy. I guess now you'll call me a bully again for just speaking facts you hypocrite.

[@jonmills5097]

The slagging off of Keisha who had been in the publics gage for a decade and loved was a big bad silly move , Heidi wasn’t likeable enough to carry a WHOLE new line up neither was Amelle . The spark and life blood was missing without Keisha

[@TehRavennn]

I feel sorry for these girls. It’s the greedy management that ruined it for them all.

[@saintblades]

That record label executives must have been on severe drugs to think they could fire Keisha and think Sugababes 4.0 would work 🤣

[@VivaSuga]

4.0 did work, but the public hopped on a cancel culture bandwagon and ruined it.

[@maritta2504]

@@VivaSuga "cancel culture" was not really a thing back then though. This only started way later. I also think the situation wasn't comperable. 4.0 rightfully got backlash for what happened (apart from the fact that Jade did not deserve all the hate, as it was something beyond her control). Sure, it wasn't anything unusual that they replaced band members. But the way this went down was just not cool at all and yes, they were rightfully "cancelled" for that. That their new music was so generic that it didn't really made a difference who sang on it was a huge factor too. They were just another random girl group singing some tunes that were popular back in the day that had been given to them by the label. Also there were a lot of people still supporting 4.0 (as evident by the sales of the album), so you can't really say they were "cancelled". The uproar never really cooled down and by the time they finally made their own music, the label had practically given up on them anyway. Sugababes wouldn't have lasted that long anymore anyway, even if Keisha had stayed (their success was already fading (and S7 wouldn't have changed that), Heidi was pretty much done with the music industry alltogether and Amelle wanted to go solo).

[@saintblades]

@@VivaSuga I'm 30. You can't lie to me lol .. I was a fan from beginning. 4.0 FLOPPED. First single sounded good, video was good and they wanted to break America with 4.0, how can all 3 original members be removed from a group and "fans" follow it cos of the Sugababes name? It's insanity. We weren't that stupid back then, our lack of support got them shelved.

[@matthieus2]

I've wondered if before if after Keisha left if the Sugababes stopped as we know it, and Heidi, Amelle and Jade formed a new band without the Sugababes name if they'd have had a nicer ride. They may not have been as memorable and still may have seemed like a generic girl band, but I think how Keisha was ousted and there being no original members left was handled poorly by the management.

[@iKETOURAGE]

Snoop dogg quantities!

[@matthieus2]

Bit awkward at 15:30, Amelle and Heidi saying they doubt the original three would ever get back together. I assume when Heidi said maybe two of them would she was referring to Keisha and Mutya.

[@thomasofarabia]

Karma is a b#tch. Version 4.0 should have continued together under a new name/new band.

[@eleeveeayees3425]

Then they got back together.

[@supernovaleon2447]

So glad Siobhan has gone on to prove them wrong.

[@expressivenature9079]

It’s disgusting how the industry kept using the girls name with a whole slew of new bitches I’m still mad about it lol

[@Right_Direction_]

Jade is truly a lovely girl who deserved better than this. Unfortunately their manager was not a nice person, nor was his team, thoroughly unpleasant man. Funny enough, once he got Keisha out of the group, which he had to do with a pay off to her and then he had to dissolve the Sugababes as a business, he then rehired Heidi and Amelle on new contracts on level pegging with Jade who had just turned up, so it used to make me laugh when Amelle would say they have the name it's their's, well it wasn't theirs and they never owned it, their management did (until 2019 now Keisha owns it) and not only did they have no legal right to the name, they were hired as Sugababes owned by Crown Management. Heidi spent all those years in the group, to later find herself as hired help on the same contract as a new girl and someone else who had been there a few years and contributed very little. Evil greedy management.

[@jjl6438]

The moment at 15:50 when they said they were unsure if they were going to perform Overload due to it not being their song- THIS lineup effectively became the tribute band

[@mattiekim]

Oh be quiet.

[@Right_Direction_]

They were a tribute band, a terrible one at that.

[@PublickGamer]

@@Right_Direction_ No, the general public are just toxic trolls who killed their careers, it's the same with fans of most TV, films, games, etc. People take personal offense to change and attack it until it goes away.

[@Right_Direction_]

@@PublickGamer or the public saw through their lies and weren't willing to support them through yet another line up change.

[@AndreyaWryght]

@@Right_Direction_ you mean their management who made all the changes... Stop being a bully and picking on them girls, if the originals hadn't ever left this would not have happened....

[@Josh-er6oz]

A line up of replacements, this wasn’t the Sugababes. Keisha was the only thing holding the group together sonically. Mutya, Keisha and Siobhan are all artists in their own right and blend together perfectly. There’s a reason this line up didn’t work, no chemistry and not a harmony between the three of them 😂

[@theunimpressedbeetch]

Yes... they are the Splendababes, or Saltiebabes

[@rage707]

I think also by 2010, new decade the media wanted something new, only Little Mix were permitted.....with everyone being surprised by Girls Aloud's 2012 one-off comeback success. Sugababes were pushing 27...that's like a man turning 40

[@eleeveeayees3425]

Not only that, Little Mix was about to rise in the 2010s I don't think they'll stand a chance.

[@ohmarkayam]

:( poor Keisha

[@Shakazine]

💘Despite the behind-the-scenes, I love the tracks from every era. Best of luck to all of them, singers of my favorite songs💖

[@Shakazine]

💗plus they’re all super charming💗

[@jjl6438]

From a business and brand point of view, line up 4.0 was POSSIBLE but from an organic and loyalty point of view, this lineup this was a NEVER

[@JORDANLEWISFILM]

The only way this would have worked is if they changed their name

[@JORDANLEWISFILM]

Sounds like Heidi chose Amelle 👀

[@AsianBrownie]

I wish (management) would rename this group...even Google puts Mutya, Keisha and Siobhan first in name dropping 😂😂 the name has a messy history 6 members sorry 7 omg my head.

[@hotspot171]

The part where they get asked questions about jade and know absolutely nothing about her is sad loll

[@Andreidandrei]

For me Jade is on the same level as Siobhan... one album and she is done with the group 🙄

[@JORDANLEWISFILM]

She had no say in what the album became unlike Siobhan

[@iampause]

Well, now Siobhan has two albums with the group and album #3 is on the way so.

[@xxxTIN0xxx]

Siobhan founded the group, therefore Sugababes wouldn't exist without her. She is also part of the current and ultimate line-up that is successfully touring everywhere at the moment. The originals are acclaimed more than ever. Plus, even _Overload_ and _One Touch_ had more success than Jade/Heidi/Amelle's album. The debut album got certifications whereas _Sweet 7_ and its singles were flops. Jade was not a Sugababe, she was just a temporary replacement for Keisha.

[@Andreidandrei]

@@xxxTIN0xxx Jade's album?? Sweet 7 was Keisha's album if I remember correctly. Just because Keisha was sacked at the last moment before the album's release has nothing to do with Jade

[@BoulevardeTV]

This is so awkward AF!!!! The lies , the awkwardness , and overall bs occurring in this interview. I feel for jade as she was innocent in all this.

[@VivaSuga]

Love these three. They all get on so well, even this early on. They deserved better than being victims of cancel culture.

[@AdamRobert]

They were never once "cancelled"? People just weren't happy that an integral and founding member of the band was removed in such a horrible shady way.

[@maritta2504]

Tbh, I do think Heidi and Amelle were rightly "cancelled" for this situation. We don't know what went down back then (just allegations from either sides), and surely Keisha wasn't completely innocent. But Heidi & Amelle still dug their own graves (especially through the way Keisha's exit was handeled).

[@mahdidabaddie]

@@maritta2504 what did keisha do?

[@maritta2504]

@@mahdidabaddie Amelle stated that Keisha bullied her and Heidi also said that she just couldn't work with Keisha anymore (like it's also been said in the interview right here). But like I said, we don't know the truth there, it's all allegations. I mean, they have been working together practically 24/7, and the previous album wasn't a huge hit. That surely has contributed to the heated atmosphere within the band. And yes, it maybe might have been hard sometimes to work with Keisha (as she seems like a perfectionist and she is always very dominantly heard on the records, as she did most of the ad libs, etc...) Personally, in my opinion it was a crashing of egos there. Amelle just recently had a solo #1 hit and maybe thought she rightfully deserves more spotlight than Keisha etc pp. Heidi always just seemed more of a "follower" and it's also saidshe was pretty much done with the music industry anway and thought about quitting herself after the album. So that's just a brief run down of the situation :D.

[@daaaydream8648]

@@maritta2504 As much as I love Keisha.... I actually believe she got uncomfortable with Amelle having a solo hit and being pushed to the forefront. I HATE to jump on the narrative she's a bully but I DO believe she was icy with Amelle and Heidi after that. Nothing she's said post that situation gives me the idea she was innocent. BUT, it was a cardinal sin for them to even agree to carry on under the name and without her. Wish they had have taken a step back and worked things out. That whole situation was crazy.

[@kimberlymontag9333]

I hope Heidi Amele and Jade will also reform like MKS. Heidi Range is the Queen Sugababe!