Exploring Yacht Rock 10cc - I'm Not In Love (Episode 1)

Exploring Yacht Rock With 10cc - I'm Not In Love Exploring Yacht Rock With 10cc - I'm Not In Love Exploring Yacht Rock With 10cc - I'm Not In Love Exploring Yacht Rock With 10cc - I'm Not In Love Exploring Yacht Rock With 10cc - I'm Not In Love Exploring Yacht Rock With 10cc - I'm Not In Love
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[@48mastadon]

He's so in love. He just doesn't know how to deal with it. Such a great song.

[@aslehovda4661]

I think it was his gf wich said something...then he wrote this song. 10cc have strange Lyrics 🤔

[@laver58]

@@aslehovda4661 Yeah she complained he never tells her that He loves her. So he wrote the song for her.

[@VinceEmbry]

I get that he's trying to convince himself that he isn't in love. Ain't nothing wrong with a little Yacht Rock. Try pretty much anything from Pablo Cruise.

[@48mastadon]

@@VinceEmbry Great call. Pablo Cruise has some amazing hits.

[@Coowallsky]

That's not what the songwriter said.

[@chefdianenomore]

Back in the day, the production on this song was beyond cutting edge. We hadn't heard anything like it before.

[@Cosmo-Kramer]

And a few months later we got a similar production sound in Gary Wright's, "Dreamweaver."

[@gershman23]

Or since...barring "Dreamweaver" of course.

[@mytholictim]

Just imagine, what sounds like synthesizers was layers and layers of actual vocals!

[@chefdianenomore]

@@mytholictim Much like the recording of "Sara" by Fleetwood Mac.

[@williamgardner1560]

It wasn't a synth ...they actually invented a device called the GIZMO to create the sound

[@cptight88]

Such a haunting song. This record is famous bc the track is 3 of the guys singing "ahhh" for every note and then, because there was no Pro Tools etc. to keep the ahhs going, they looped each one using 10 foot long pieces of recording tape (which is insane). First time that was ever done.

[@miaschu8175]

The "big boys don't cry" refrain points to everything we know now about the harm done to boys and the men they become by teaching them to hide their emotions. This is saying something about emotional intelligence well before its time. Fabulous song!

[@jamesrowe3606]

Spot on! I'm Scottish and we're the epitome of hard-faced sentimentality. Scratch the surface of most Scotsmen and you'll find the softest of centres. Flamboyant hugs, saying "I love you" unprompted, or crying in public though? It's just not on. 😏

[@zendo1700]

It's difficult to change having such issues if their roots are so far back in childhood.

[@MrRondonmon]

The Genesis of this song was the lead singer had a wife who kept telling him we've been married 9 years and you never say I love you. So, he said you know I love you. Then he went about creating a song where a guy said over and over "I'm not in Love" but he was indeed in love, he though that would show her words mean nothing. Well, they have now been married over 55 years LOL.

[@debratroeak77]

Oh, he is definitely in Love lol 😂❤ He ain’t even fooling himself 😂

[@user-fo9vu1oh1r]

So true How long is it going to take him to realize it.

[@JonathanReynolds1]

The woman saying “big boys don’t cry” was the studio receptionist! The band needed a female voice for the song and didn’t know who to get so they persuaded her to do it.

[@saintsefo4763]

IIRC, it was originally done by Lol Creme, but they decided it didn't sound right. Cue their receptionist popping her head round the door during a session and whispering they had a call. So Kathy Redfern got to do the line instead.

[@brentolbrych230]

And the secretary ended up with a gold record

[@someoldatheist6712]

He ain't foolin nobody but himself!

[@Lily_The_Pink972]

Wouldn't call 10cc Yacht Rock! They were at the cutting edge of musical innovation. Recorded at the famous Strawberry Studios in Stockport near Manchester.

[@JamesBond-ib9tq]

There's ignorant people now calling everything in the 70s and 80s Yacht Rock a term invented in 2005 by airhead KZbinrs. I guess the Beatles, Rolling Stones, Led Zeppelin, etc, will soon be on the list.

[@nicksmallwood8828]

10cc were one of the most innovative bands of the 1970s.

[@timdysart6860]

A synthesizer that could produce voice sounds didn’t exist yet. They were recorded one at a time hundreds of times.

[@group-music]

There was the Mellotron with it's choir sounds. But not this beautiful bespoke vocal layering. You're right though that synthesisers with that capability or samplers were not yet available.

[@emerdog6688]

Thanks for playing the full version. It's too beautiful of song to have ever been shortened for radio.

[@CharCanuck14]

There's a short (15 minute) documentary on the making of this song: The Making of 10cc's "I'm Not In Love" It's on KZbin

[@geoffos42]

And it's a really good watch!

[@vincentgibbs9707]

A beautiful, beautiful song. You don't even notice that there is not one rhyme!

[@deand9792]

Maybe one rhyme - “…don’t make a fuss. Don’t tell your friends about the two of us.” It didn’t need to rhyme because the lyrics expressed his denial so perfectly.

[@gallopingglen1]

this was one of the slow skate songs at the roller rink when i was young, and the DJ would line the boys and girls up, then we would slow skate with each other....great memories

[@Jude_196]

SAME!!! They WERE great memories, RIGHT?!??!

[@helenjarvis7755]

He couldn't put his feelings into words I was a teen when this came out and would listen to this on repeat Its great they are still married today decades later

[@dawnyoung8]

The things we do for love is 10cc . Both of these songs are playlist for me ! Also Easy by commodores and three times a lady . It’s a whole rabbit hole

[@chuckwhite3176]

The ultimate self-denial song - but what a beautifully crafted composition!

[@davidmckie7128]

Probably, but what about Diana Ross and "Last Time I Saw Him" - that is a strong contender.

[@Cosmo-Kramer]

Tasha's quick quip about turning it over and hearing, "Baby Come Back", was awesome and hilarious!

[@XDarkSyntaXOriginal]

There's no yacht rock genre. This was coined as soft rock/easy listening. Production of this specific tune was very unique. That long wavering undertone you hear throughout the song that sounds like an airy synth is actually their voices. I'm a musician of over 50 years.

[@Jack-pu4rf]

10cc made some great music in the 1970s and the early 1980s, they had thier own studio and made a lot of hits for other groups, including themselves.

[@UniversalBlackRocker]

Great reaction to I'm Not In Love. 10cc, if you really want to know what that name means, they were an Art Rock band who had hits in both the UK and the US. And two of the members, Kevin Godley and Lol Creme, went on to not only did their own thing musically but also became music video directors around the early MTV period with The Police's Every Breath You Take, Herbie Hancock's Rockit, Duran Duran's Girls On Film and their own video for Cry.

[@gregmcstravick4310]

Rubber bullets, dreadlock holiday. Couple of great songs by 10cc.

[@MikeB-in1nd]

It still sounds as good as when it was first released

[@marketingTUNEUP]

Remember, you r listening to this on headphones micro listening to the words. Back then it was just Amazing AM radio in the car the melody along w so many other great a tunes, but yeah, there are many who only listen to the words.

[@same2659]

Try Al Stewart "The Year of the Cat." Very smooth.

[@michaelakkerman407]

It's the "time & effort " bands put into the songs in the past that elevates them from most modern music of today. Bands "crafted" the song and lyrics to make people think and enjoy at the same time. The back vocals took forever for this song because they didn't have the technology so they overdubbed hundreds of vocals over and over and had to create techniques that didn't exist at the time. Now, it's pop out a song in a day and on to the next. How can you inject soul and staying power into something that's made only to be a hit for a week? Songs from the past will remain forever because of that reason. These artists put thier hearts and souls into each song, while today it's made to explode like a firework.

[@Krzyszczynski]

They had the advantage of owning their own recording studio (Strawberry, in Manchester - now sadly defunct), which meant they could take any amount of time to get things right, and buy or hire the necessary equipment without being beholden to studio bosses.

[@bigdaddymosh1964]

This song is a classic YR soft rock Banger 💯 Best yacht rock of all time is “Al Stewart - Year of the Cat - Live 76 “

[@JamesBond-ib9tq]

The term "Yacht Rock" was invented in 2005 by a bunch of early KZbin content creators and is not an official classification of any form of music. No one called the music of the 70s and 80s Yacht Rock back in the day.

[@TheCornishCockney]

10CC,British band from Manchester. We called this “art rock” back then. Absolutely massive band in the wonderful 70’s everywhere BUT America it seems. Try some of these from 10CC: I’m Mandy Fly Me, Things We Do For Love Good Morning Judge Silly Love Dreadlock Holiday Rubber Bullets Donna. All bangers.

[@TheAdventuresofTNT]

I’ve heard this term before as well.

[@garykdy1157]

stopfordian i believe..😊 🎤⬇️🇬🇧✌️

[@parissimons6385]

Maybe add "Art For Art's Sake", too. :)

[@Lily_The_Pink972]

I've never even thought to categorise 10CC. They were unique.

[@davidmckie7128]

Life Is A Minestrone - clever wordplay in that song

[@quicktastic]

I never thought of this as they broke up. I think she's crushing on him and he doesn't want to admit (to her or himself) that he loves her. The main reason is the line "don't tell your friends about the two of us". Anyway, let's face it, he is toast. He is going to have to either admit he loves her and live happily ever after or regret not doing so for the rest of his life.

[@rantoppp]

Also the lyrics - "And just because I call you up. Don't get me wrong, don't think you've got it made" "Ooh, you'll wait a long time for me".

[@quicktastic]

@@rantoppp Exactly. I also think that the haunting "Big boys don't cry" part is him recalling some past love that broke his heart (or died maybe?) and is, perhaps, the reason he is trying to deny falling in love again. Putting up a wall.

[@leonardshevlin7260]

She gave him a picture of herself and he wants to keep it. What does that mean?

[@om4444]

One of the better songs on the radio in '75. It was a transitional year in pop music, leaving behind the good soul music and well-crafted early 70s songs going into disco.

[@Robomatic]

By the way the synthy sounds are multiple voices recorded singing different notes and they mixed the different chords in the studio.

[@RichardWilson-be8zp]

If you like this vibe try Gary Wright Dreamweaver

[@fionnmaccumhaill3257]

Or my "Love Is Alive"

[@AP-gb3eh]

He thinks he’s tough macho free but he’s in love and can’t admit it. Lots of those guys

[@Krzyszczynski]

I keep wanting to say "give in to it, you fool".

[@TheCornishCockney]

“Yacht rock” banger for me is the Climax Blues Bands’ “Couldn’t Get It Right” Also by another British band,Stretch, “Why Did You Do It”

[@conniekat3424]

I've thought about sending this for a monthly request...it's a very unique song! He's definitely trying to convince himself that he's not in love!

[@Agg1E91]

As a kid I stumbled across this song listening to my crystal radio late at night. Just so blown away by the sonic soundscape this song generated. I had never heard anything like it. Now, decades later I still get chills. Beyond the main melody vocal it's just so damn haunting, unsettling and yet captivating. I love a lot of different artists, genres, times, etc, but this is one of a handful of songs that grabs all of my attention every time I listen to it. I actually have avoided downloading it from iTunes because I don't want to lose that "something" by listening to it too many times. I have done that with some other songs, to my detriment, but not this one.

[@edminchau811]

This isn't just vocals. This is 600 layers of vocals.

[@c.g.vonhagenstein7576]

Check out a song called "Green-Eyed Lady" by a band called Sugarloaf. I feel like it qualifies for the Yacht Rock category but maybe not the soft rock category (you be the judge). It has an excellent catchy bass line, which I always dig. It was something of a hit in its day but I rarely hear it anymore. Cheers!

[@maiflfootball2813]

Wow I haven't heard this song since Jr High School. I am getting old ....lol

[@Jude_196]

's ok - WE ALL ARE! :) But: better'n the alternative, right? :)

[@maiflfootball2813]

@@Jude_196 Very true

[@Pixelologist]

Personally, my fave 10cc song is The Things We Do for Love. Their earlier albums (early 70s, we're talkin') were a damn sight quirkier than their later Top 40 stuff.

[@aslehovda4661]

Desperately in love

[@cynthiaschultheis1660]

I used to listen to "SAILING" on my waterbed!!! Felt floating on air👍🏼👍🏼👍🏼👍🏼👍🏼

[@cliffordwaterton3543]

This was cutting edge production for the time and I had forgotten what a great song this is - thanks for the memory. Foreigner did a couple of songs in the 80s which might fit into this category - 'Waiting for a Girl Like You' and 'I Want to Know What Love Is'. Christopher Cross did another great song known as 'Arthur's Theme' (Arthur is a great comedy movie) or 'The Best That You Can Do'.

[@robbielux8353]

10cc is a phenomenal band worth diving into and this is just one of a few commercial hits they had…at least here in the US

[@tayk385]

Here is what I found. "Written mostly by Stewart as a response to his wife's declaration that he did not tell her often enough that he loved her, "I'm Not in Love" was originally conceived" from Wikipedia.

[@davidcohen4536]

The look on Ms. TNT’s face says it all. Her reaction is priceless and very telling👍👊😉

[@geneaikenii1092]

Dude definitely WAS in love. For sure.

[@Jude_196]

Tryin' SO HARD to convince himself: isn't he?? 🤣🤣🤣🤣 Has probably happened to a LOT OF US!! HUGS, YA'LL!!

[@rolanddeschain965]

This song was originally a bossa nova, the story of its creation is amazing❤❤

[@dawnyoung8]

Skate land couple skate . With disco lights

[@scotthuish67]

Don't think it's there anymore but it was Skate Station in Anaheim, CA for me

[@scottsopher6825]

There is a really good video of the making of this song. Definitely worth a watch.

[@gailvolm3862]

It was on the Top 40 station when I was a teen. Good music.

[@garykdy1157]

there's loads of video's out there for this....10cc are from Stockport england..so not so much california soft rock....🎤⬇️✌️

[@bjm9071]

This was my favorite album when I was a teenager. Listening to it on headphones - wow! Note that shortly after this Queen released "Bohemian Rhapsody", also using vocal overdubs.

[@davidmckie7128]

I will be 70 nexxt year and 10cc were a part of my music scene as a teenager. I have never (until today) heard the terms soft rock or yacht rock.

[@Ilikeryche]

For something a little different than this, check out their song "Dreadlock Holiday".

[@robovike]

Love this one with the syrupy synths. I have such a clear memory of listening to this on the radio as a kid and I was familiar with it but I never LISTENED to it fully, and I did that day, and when that whispery voice comes in with "big boys don't cry" I freakin' levitated in pure terror because I thought someone else was in the room. I ran downstairs and came across my mom, who was dusting the house. I offered to help and ended up doing chores because I felt too foolish to say that I got jump-scared by a soft pop song :)

[@group-music]

There aren't any synths in this. That big sound is their vocals stacked many times on top of each other.

[@muratyash7615]

Beautiful smooth, synthie, deep, unbelievable..this song is not from this world, i m sure man! No, it is not belong to our earth, I mean these melodies and sounds are from another galaxy!

[@craigrik2699]

The creation of this song is the magic … ands it’s a great song too, that’s a bonus

[@vinobody]

the nasty stain picture verse is genius

[@gregm3406]

A song about denial. 😂

[@reallybadgamer]

OMG guys. I listen to and love classic rock of 60's-70's and 80's but this is one that I don't think I've heard in many years. Brings me back to growing up in the 70's and such innocent times. Crazy how music has so much emotion packed away in it. This dude singing sure is afraid to commit. :)

[@dgator3599]

LOL!! Great reaction. I was in Jr high when this came out and I loved it then as much as I do now :)

[@improperbostonian6722]

That's an Awesome Mix, Nothing like rocking in the 1970s

[@williamh4172]

I can't count how many times I heard this song on WLS Chicago back in the day. I lived across the lake.

[@ronaldalagia9211]

never heard of yacht rock before.

[@noahvale2627]

They had manners, they were polite. It makes a difference.

[@Fizzledark]

This song has always been a guilty pleasure

[@dyingbreed1282]

You guys are headed down the right path…. Keep going!!

[@shannonhillman203]

He was most definitely in love

[@ronmonroephotography]

Climax blues band I love you

[@greenbeatsred]

I don't think this can be classified as soft rock or yacht rock (maybe) it is the softer side of Jimi Hendrix, "Drifting" and "Angel", two very beautiful songs that Jimi left us.

[@user-od3ks6ih8s]

This is a song Eric Stewart wrote after his wife said you stopped saying you love me and his reply was if I keep saying it, it will no longer have any meaning

[@paulbarnett3849]

In modern popular music, definitely in the Top Ten of Love Songs, Without doubt!

[@craigmarkowski7156]

Thank God you guys understood the meaning of this song so many people that do reactions misinterpreted the true meaning !

[@astroteech]

I love your analysis of music from this era. I musically grew up in CA during the era of the 60' and the Beach Boys and the death of Golden Oldie rock (i.e. Elvis and do-wop). Hard rock evolved in the late 60's and early 70's (Woodstock and before) and then died. Soft Rock filled some of the gap but also elevated Funk to its deserved heights until cheezy Disco usurped it (death to disco!). I love Funk and everything that came after (punk, rap, disco, hip-hop, alternative, grunge, etc. 10cc stands alone during this time in terms of brilliance and sincerity.

[@leahsunbury9639]

I absolutely love 70's soft rock. I grew up with it. Most nights mom would put me to bed and then turn on the stereo to her favorite station. I'd go to sleep with the soft rock hits playing. Try Ships by Barry Manilow. If you lime Sailing by Christopher Cross, you'll like Ships by Barry Manilow. Then again, I love EVERYTHING Barry Manilow!

[@JohnBullard]

Atlanta Rhythm Section, CHAMPAGNE JAM, IMAGINARY LOVER, NOT GONNA LET IT BOTHER ME TONIGHT, SPOOKY.

[@simonwinwood]

❤ LOVE you guy's music reactions. name another channel that reviews 10cc and Poison Girls!

[@wakejake433]

That poor bastard is in love and is in the ultimate state of denial!!

[@johnathanHannaford]

Rupert Holmes Escape is a good one !

[@Coowallsky]

'Him' is even better.

[@destinyreelly2974]

We’ve all met people who ‘doth protest too much’. Great f’in song. ❤❤❤

[@jamesrobbison]

I really enjoy it when you guys do your reaction videos together, I hope you will do more of them that way! I do like your individual ones too but I love the way you two react together. Thanks for this reaction video, this song brings back my high school days....🙂

[@NcrebelRS]

Jackie Blue by the Ozark Mountain Daredevils is worth a listen.

[@erickent3557]

Crazy how that Fender Rhodes sits in so many 70s soft rock tracks.

[@annereidy7981]

This song always gets me, always. She's right.

[@davidahart2113]

If you like being on the yacht, you have to check out the song "Hearts" by Marty Balin. He sang with Jefferson Airplane (60s) and Jefferson Starship (70s) Hearts was recorded in 1980.

[@user-cb1og8pc7n]

Great song, beautiful ❤ 💃💃☘️☘️

[@StephenCramer-tw2lb]

Love that yacht rock, and when both of you work together. Keep up the great work.

[@mikemiller3069]

It's like a blizzard of white noise.

[@fayesouthall6604]

One of the most underrated bands of the 1970’s

[@baylessnow]

Now, you have to watch (not react to) The making of 10cc I'm Not In Love. Discover how that 624 voice "Ahhhhhhhhhhhh" backing track was made. At the end, the song is played, so it's headphones on, lights out and just let the harmonics wash over you. Magic. This song takes me back to St Ives in Cornwall back in 1983 when I saw 10cc perform this live in a large field, as the sun was setting. I'll never forget it. kzbin.info/www/bejne/aaDblmejodiEpdUsi=gDnodn8TRyodR2J_

[@roydownes2458]

glad you picked the long/album version...although i have heard this song many times over the years, reactions such as yours are letting me hear it for the first time in true stereo. many thanks.

[@Krzyszczynski]

Another great (but far less well-known) song about letting your emotions show is Heart On My Sleeve by Gallagher and Lyle. The best KZbin clip for listening to it is the one where the thumbnail shows a couple standing on the beach looking out to sea - there are some lovely images as well to illustrate and complement the song.

[@jono8884]

I never knew of "yacht rock" but it makes sense.....soft rock etc.

[@wpollock1]

Great reaction. There is a KZbin video on how they created the backing vocals.....it is amazing.

[@eyesofisabelofficial]

They produced this in a Bosanova style for Tony Christie, but this reworking, by them, is the much better known version.

[@bigbird2100]

Great video 👍 They was a brilliant documentary on yatch rock all the people and band's involved 😊

[@darylcastona690]

You should check out Dreadlock Holiday by 10cc, this was a very versatile band. One of the best English Reggae covers of the era and just another one of 10cc's art explorations.