AD LEGEND Piyush Pandey on How He Made India’s Biggest Ads, Creativity & The Art of Storytelling

[@majeedahmad5570]

I randomly recalled the Ad guru Piyush Pandey and, being a creative adman myself with an agency of my own, I decided to scroll through and came across an interview with Mr. Pandey. Interestingly, he’s almost my age! During my time at Chaitra Leo Burnett, he was with O&M, and now, he has reached the pinnacle of success in the advertising world, becoming an icon to be remembered forever. I thoroughly enjoyed the show. Thank you, Shantanu, and a big salute to the Ad guru.

[@harshrajsingh3243]

Amazing conversation! Thankyou "Naayi ki Dukaan with Shantanu" for bringing Piyush Pandey and inspiring us.

[@SHAKTIWeldingWORKS]

💀

[@bipin984]

When he talks about data he is talking about Tangibles(Objective) and when he talks about human emotions and experience he is talking about intangibles (subjective). From his perspective today's marketers are number driven scientific in its core and earlier it was Human experience and interpersonal network driven and hence very artistic in its core...,!!! Imagine an Amalgamation of both approaches, to briefly explain where you put both Artistic and scientific at the extremes of a scale and then make a conscious effort to meet in the middle....what Brilliant Marketing would emerge out of it !!!!

[@shubhobrotodas273]

The purist...you can just listen to him endlessly. Masterclass in storytelling! And his wit....no hair on the head and you run Bombay Shaving Company...hilarious! Thanks for bringing this insightful conversation....

[@anoopreddyt]

rvrb❤😂. pgp

[@Sam-r7b4v]

That's Indian Advertising's foremost Storyteller playing on the frontfoot with his legendary wit against the debutant bowling machine of an entrepreneur.

[@brianphillips7894]

That is where I learnt about advertising.... followed by that thump on the table. This said it all!

[@LetsdoFoodiyapa]

I had never watched any of your videos before, but now I am a subscriber. Thanks to Sir Piyush Pandey, who has always been and will always be my inspiration. I loved each and every story he shared, and I’m grateful for the memorable 1.5 hours you made it Mr. Nayi ki Dukan. Thank you for making it so impactful!

[@gauravpawar545]

I like the way he folded his hands before the legend in the end. He deserves all that respect and more.

[@HumanBeing11011]

THANK YOU Shantanu! I was craving to listen to the genius!

[@noname_2323]

Finally !! The Guru here, yea Artist ek taraf and Data alag taraf

[@adityakhetre]

"Nayi ki dukaan with Shantanu" what a tagline 🔥

[@anugyatripathi4907]

Insightful conversation...Big respect for Piyush Sir...❤

[@Mulkitron]

What a wonderful PR move by getting Indian Advertising's Bastion after creating Advertising disasters. Kudos to the image management team!

[@navinblr12]

Do explain you talking about one of the most icon persons

[@Mulkitron]

@@navinblr12 Bastion means an institution, place, or person strongly maintaining particular principles, attitudes, or activities. Not Bast*rd. Please check the dictionary before commenting next time :)

[@lakiShi-q8r]

There is an advertising disaster? What happened?

[@Mulkitron]

@@lakiShi-q8r the print ad they made on the teenage girl with facial hair. And their advertising leaps in general haven’t been too great and have always gotten criticism.

[@navinblr12]

@@Mulkitron i been in the same industry for more than 23 years nowand his is contribution to the industry is immense,guess you need to look up the word sour grapes in the dictionary 🙂🙂 too

[@akshaykamathb2788]

+ 6:27 engagement is d key 2 any kind of communication 14:59 the success is not in d numbers, d success is wn mera nayi mujse puche sir fevicol ka nxt ad kab banarahe ho + 18:14 Traveling in 2nd class train for 48h, u c real India 21:09 my marks

[@kaustubhghate4555]

Thanks Shantanu for this legendary talk. Keep on inviting such legends.

[@mitanshusatla9033]

Lovely. There has to be a part 2 with Mr. Piyush Pandey. This one was slightly below expectations purely because the man doesn't do many interviews and every word spoken by him is Gold. Entrepreneurs definitely need to listen to more of him, this much is not enough, it feels incomplete.

[@SecretsofAsh]

One of the very few podcasts I have listened end to end without missing a word. Thank you Shantanu for hosting such a legend.

[@piyushdharamshi5231]

Masterclass!!! Fascinating insights. Loved every moment of this episode. So much to learn.

[@anujgupta6347]

arrey yaar, I wish you guys had put some clips/gifs/screenshots of the ad campaigns when they were mentioned by Piyush.

[@krutarth_suthar]

Lazy editing

[@govuxyz]

the start convo regarding Naai just hit so hard all of a sudden. In Eastern UP Naai played the role of rishte wale but also they are one of the few people who are with the family in all events from weddings to death ie Tervi/Mayyat. Naai also evolved into caste groups who are to be taken care of by the wealthy so during any event the 1st recipient of all the daan/dakshina used to be the Naai family. Even modern day Naai are 1 such profession who is inside your personal space and has to enter into some chatter and force a conversation in. The music/movies playing in the background have also gotten a cult status in pop world. Now with premiumisation of the industry the appearance has become formal like a brand name of salons and a uniform like tshirt etc but the essence of gossip/chatter is still the same as people show up to fix their insecurities every month - the beard should be exactly dense and hairlines sharply defended. Loyalty towards your barber is also sacred lol

[@NishantSingh-zx3cd]

Nauu ☺

[@nishantmathur7139]

Finally he is on your podcast i'm so happy to hear his story and insights :)

[@koisleepwear8530]

Just amazing... what a pleasure to see him in conversation with you.... looking forward for more such sessions

[@RishabhKumar-rv7sr]

Wonderful conversation. First time hearing him speak. Inspired. Couldn't stop thinking of the ' Tu Atti Aaav' Fevicol Ad.

[@sasidhardandigunta]

great timing " i am demanding my coffee"" 37:43

[@Yes_Im_Adarsh]

Once I traveled from Vrindavan to Taj Mahal in tractor because I was curious and had that kida I took lift for him & had good conversations on the way to Taj Mahal 😅❤

[@raheelsiddiqi2030]

Piyush sahib remarkable insights simple yet overlooked or not given importance....worked in ogilvy affiliated advertising agencyin Karachi Pakistan long time back then by a stroke of luck changed my profession to totally irrelevant field yet what i learnt has helped me immensely....

[@tagore4d]

Thanks so much for the video... its ammazzing to see THE MAN behind the best of the ad films (those which taught me 'sense of humor'). I wish there had been the inserts of short clips of the actual ad films. Great work Shantanu! you are awessom!

[@ankursolanki6204]

What an episode!! So many insights

[@charlesae1]

Excellent. I heard it in one go. A small request. Vodafone had those....during the WC.Great ad. Who was the creator and why did the company fail. In this episode you never touched upon any celebrity endorsements. Request make a podcast on that. Thanks for bringing Piyush Sir

[@ashishbhandari3308]

It was soo insightful... Thank you Shantanu and team for this interview.. kudos 🙌

[@darshanpatel9006]

Thank you for bringing him front of the world again, he is a gem 💎 of a person.

[@Cal_Chou]

The legend, totally loved the podcast.

[@VaradS]

Ohh my God , this podcast ✨💯

[@srinivasteja2493]

Watched all your shows..really helped in my sales presentations

[@carbonurbuddy3456]

Learned a lot of these kinds of things are always inspiring.

[@RoswelDsouza]

Thank you so much sir 😊 One of the finest podcasts on the internet today. I wish ye video thoda aur lamba hota...... would love to see more such videos on advertising and marketing ❤

[@anand2685]

Nostalgic memories came up when the Ad Genius shared his success campaigns . Thanks a lot of such an insightful session 👌👍👏😊

[@srs.shashank]

so much wisdom, great to listen!!

[@jude.niranjan]

Legendary episode. Shantanu this is internet gold.

[@jatingupta4708]

best episode, a real human talking fron his heart, cutting the bullshit, ushering the wisdom gained through real experience

[@EastIndianSongs]

U brought in the Legend shantanu always been fascinated with the mr Pandey. Loved his Book the Pandemonium Kudos

[@shishirhattangadi3730]

Wonderfully articulated by pandeji,great learning

[@thefilmstory1455]

Thank You. Thank You- For This. ❤

[@shrutiarorabatra]

I remember watching Rishti hi Rishti as a kid coming into Delhi from Mumbai.

[@miteshgaware]

Bhau, mala khup iccha hoti fevicol walyachi podcast baghaychi....khup bhari. dhanyawad

[@dineshvishwakarma922]

Best episode till now ❤ Love Piyush sir ❤

[@indianghumakad]

Truly said. Respecting your fellow employees is the key.

[@vrutitikyani4777]

Loved the conversation!

[@pratikrohra6617]

Thanks a lot, Shantnu and team! There are some books you'd want to read over and over and wish the story never ends. Well, now I have a podcast too. Absolutely brilliant minds on the channel. Kudos team! :)

[@DebapriyoMandal92]

Oh fuck.. this is actually happening.. you got Piyush Pandey.. Thanks Shantunu.. I haven't even seen a second and I am so excited.

[@shardulpathak185]

Thank you shantanu sir👌

[@fireStorm070]

At that time initially, KK sang jingles of almost everything they were selling in the Indian Market. I think this is fascinating. ❤

[@nitinsaklecha3262]

Cadbury dance was iconic...still in my mind

[@shrig9116]

Mac Miller song at the intro❤

[@AbhineetKumar-nt4ek]

thanks man for bringing this legend :)

[@KunalBansalCreation]

What a man, filled my eyes with happiness

[@sreeramoo1]

THIS man has lived the life and a damn good one..!! 🙇

[@22chetan]

I am feeling happy after watching this.

[@chaitanyatuckley4666]

Wonderful interview.

[@andyvirtual]

Amazing podcasts! 🙏 can you please bring in Rama Bijapurkar to your podcast?

[@aviraljain9325]

Point that I want to correct you mentioned 7k student appear for hotel management but the actual number is around 30-40k maybe 50k approx I appeared in 2017 that time it was 40k approx

[@pratikmemane955]

this conversation felt so good

[@pijushbhattacharjee9475]

This is gold.....

[@Fun_and_Knowledge_]

1:27:00 kanga leage, Bat don't think

[@travellerjb6133]

Just wow!

[@arpitranjan17]

In this comment section every one is just criticising the host but it's more of a discussion he also has so much experience, he worked for the top management firm and doing great in his startup too, if he is interrupting and the guest is happy then who we are to criticize. We should appreciate him for the fact that he is able to get these legends on his platform for us for free.❤ I have lots of respect for shantanu❤

[@dw19005]

It's not that ...kudos to Shantanu...flow was too good to be stopped

[@amusingwordplay]

Shantanu, read ID se aa.

[@arpitranjan17]

@@amusingwordplaypehli baat to real hota h read nhi and teri I'd bot hogi kyuki jitne mehnat se reply kia dikh gya😂

[@HumanFirst001]

Shantanu's podcasts >>>>>>>>>>>> Shantanu's BSC products ❤❤ Shantanu shud shut down his sub standard, over priced products and do podcasting full time... Good for everyone.. including environment❤❤

[@rajkschwartz]

Amazing 🤩

[@saurabhbeluse]

After your recent fuckup, its good to see you brought someone who knows more about ads xD

[@amusingwordplay]

What was the fuck up? Can you expand on this?

[@riasethi8509]

this is literally a masterclass

[@indianghumakad]

Rightly said.. nowadays its about reach and instant clicks.. but not engagement for lifetime.. none want that.. it needs branding.. like kuhl fan.. or hema malini aqua guard ad. It has lot to do with money behind it, high targets via that ad, and none looking at 5 or 10 yrs lens.

[@sharmilajoshi5185]

Shantanu...! You are masta re....Kay kartos! Bhet bhava bhet

[@trusharusa1]

hum apne aap ko bhi rok nahin sakte golden line

[@UDAYKUMAR-pe7np]

Thank you..

[@saikaansari8146]

Thanks for getting him

[@RishiBhardwaj-fi2cq]

Amazing 🎉

[@ashik1111111]

You would be surprised to know that we the Bangladeshi people are also attached with these ads! As these indian channels are always streaming here! We were lucky to watch those fine era of advertising.

[@naitikchavda4741]

Amazing❤

[@newinvestor777]

The interviewer has done no homework.. He should have seen the ads and work of Piyush sir before interviewing

[@Fun_and_Knowledge_]

24:38 24:42 24:44 24:46 24:48 24:50 24:52 24:54 25:12

[@BongDelhite]

Hi. What will be the best way to connect for a Podcast requirement.

[@PariharAssociates]

Shantanu ji … aapka favourite word … CORRECT

[@shantanudeshpande]

Correct :)

[@compoundingquest]

Shantanu is one of the sharpest minds on youtube.

[@indianghumakad]

Brands are build with longterm view. In shorterm only annual plans are missed.

[@ArpitPokharna]

Pandey Ji ❤

[@mayurdugar03]

What a legend!

[@stormcostabir1559]

Interview Prahlad Kakar! The OG Ad man of this country!!!!!!!!

[@Nagarathara]

Could you please add English subtitles for the Hindi interludes

[@PariharAssociates]

How many of you went back and watched that Cadbury stadium ad after this

[@Linozoye]

Great host, substandard host

[@rutwikkamble6331]

Bas Thank you ❤

[@visheshb7695]

You should hire him for your ads to taste better...

[@Aman777ization]

Please use English subtitles when you are speaking in hindi for your international audience

[@filmmakeranto]

Love and respect to Piyush sir, he's a legend. I used to love and enjoy these podcasts until I never received my order from Bombay Shaving company. It's been over a month now and it's still in transit. Looks like my shaving blade and deo are on a World tour. 1. Bombay Shaving company has non-existent customer care. Once you order and they get your money, they forget about delivering the product. 2. The blatant callous behaviour. Lying through his smug face with a grin makes me hate this bald headed narcissist more every time I see him. 3. If he himself practiced an ounce of what he heard on his own podcasts, he would have the sense to treat his customers right. 4. The debacle they pulled with the front page ad leveraging the bullying of a kid, that's the new low. I wish Piyush sir would've never sat alongside this shamelessly lying sack of...

[@amusingwordplay]

What is this ad people are talking about? I have no clue. Can you expand on this?

[@LakshmiSaraswatiKhandelwalMs.]

Dude, that interruption in between was very irritating. You can understand the likeability of a video by reading the view rates. It was just so irritating, it is hillarious that u did that

[@govuxyz]

57:26 there is a huge survival bias in this. How many people do you get to interact with whose parents left them on their own and things didn't go well? a lot end up disabled physically & mentally. Solution to the problems of modern parenting is not old style parenting.

[@anuragbahuguna]

You were talking about advertising that too with the Ad Legend and all you could think of is the boring way of interrupting and asking to subscribe your channel. Unsubscribed on that silly note 🤣

[@tusharsukhramani3798]

just 14k views on this.. Clearly iss desh meh hum gadho ke beech meh h.

[@TheRajshikhar]

The clip of the Cadbury ad is from the original ad which is titled here as...for T-20. The original ad was from the time when there were no T-20s. I guess the editor is a Gen Z.

[@sachithrohan2762]

God I was wondering who was the person behind all those adds 😊❤