The Time Is Now - reinventing the English IPA (a documentary)

No one drinks English IPA.
In our third feature-length documentary we team up with Meantime Brewing Company to brew a Modern British IPA - one that gets people excited about British hops again against the backdrop of a declining industry; one that reminds British people of their great but complicated past; and one that offers a vision of where IPA - and indeed British brewing - should be headed. To do that, we head on an epic road trip to discover the true notion of what English IPA should be.
Huge thanks to our sponsors, Meantime Brewing Company. Check out their website and shop here: www.meantimebr...
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Remember to drink responsibly(ish) and not be that guy...

[@TheCraftBeerChannel]

Hey everyone! Thanks SO MUCH for all the kinds words about our third documentary! It's been a wonderful, wild ride to see the response. So we have finally finished finessing the homebrew recipe for NOW IPA! Check it our here: community.grainfather.com/recipes/886090

[@oscarosullivan4513]

Avtar Singh Jouhl just died this month

[@TheCraftBeerChannel]

@@oscarosullivan4513 yes David said. A real shame and loss. We were hoping to interview him for a video too.

[@britishpint]

Yes! Will be sure to link this once my video is finished! Still need to taste my version.

[@oscarosullivan4513]

@@TheCraftBeerChannel It’s a shame as well. Is there an Ireland trip planned?

[@scoobtoober2975]

Great video here. I loved fullers ESB and only heard stories of timothy taylor ipa and how great it is. 5% ipa doesn't work here in the states. I wish it did. But lucky you can make what you want at home. I have used lots of northdown, challenger and target in many styles. Its a great combo, fullers used to use that.

[@franciscouch8378]

The loss of our native hop farming at the rate its happened is absolutely frightening... After watching this I'd like to see a refocusing from our British craft breweries in terms of using native hops to fend off a complete collapse.

[@rcollingridge1]

The first shot of Brad wearing the lab coat next to the scientist is absolute gold

[@nicksymons635]

and wearing sandals. Piss funny. Great doc guys!

[@olishadyxx]

You can hear Jonny chuckle as he narrates it. Pure gold

[@oscarosullivan4513]

He has got the CAMRA look

[@Morventhus]

Pure gold

[@philclifton6813]

Fantastic video. Great to promote new British hops and malts. But let's not call older English hops dull, or consign them to history. We don't call German noble hops dull and Germans are proud of them and they are used in vast quantities. I'd love to see examples of English IPA with Goldings etc on the pumps cos it's an amazing style.

[@benwithers1909]

I loved that you took the similar format from your cask ale series and put it into one bumper buster mini film. At each section I was like "ah this is where in ends and I'm gunna have to wait till next week" and it didn't. This was genuine quality content, something far and few between on youtube. I will attempt to get my hands on some of those cans! Thank you as always.

[@TheCraftBeerChannel]

Thanks so much for the kind words Ben!

[@oscarosullivan4513]

@@TheCraftBeerChannel Do you have an Ireland trip planned? And will you ever do a feature on Irish red ale?

[@oscarosullivan4513]

@@TheCraftBeerChannel Great documentry, English hops tend to be seen as boring which is true to a certain extent. They are however reliable and go well with with more malt focused beer.

[@oscarosullivan4513]

@@TheCraftBeerChannel Rye River brewing co make an EIPA that is 5.6 percent ABV

[@oscarosullivan4513]

@@TheCraftBeerChannel The packaging for highly hopped pale ales here in Ireland don’t use the kitschy branding.

[@davidh2323]

I can't be the only one looking forward to this but thinking 'on a Wednesday?' Followed by a guilty look at the fridge

[@andrewsteer8860]

I managed to resist temptation…barely

[@TheWenlock]

Hi guys, I’m an ex Brewer from 30 years ago. I will try are in five months and plan to start my own microbrewery 30 years ago. It wasn’t any fancy boiling equipment and I used to do all my mash in a Burco boiler and a plastic bucket, so I’ve been doing some research on what beer to make and this video has just hit it right on the head. Thank you so much guys for giving me a great idea. I look forward to sharing my trials and tribulations with you in the near future.

[@patrickglaser1560]

11 months later... did you get your loicense?

[@jimifielduk]

Unbelievable you guys basically started as beer lovers with a home brew kit, now knocking out professional TV quality documentaries with major brewers coming to you. Fair play! The other docco about US hop history was so good too. Kudos!!!

[@jimifielduk]

PS - is the Glad still serving it on keg? Any idea where else it’s being poured? Meantime Brewery tap room maybe?

[@TheCraftBeerChannel]

Thanks so much James - it's been a wild ride! And the taproom should still have it on keg. I think the Glad got through all theirs but I'll find out where else it's on tap.

[@malkocy]

I thought it would be like the cask ale documentary, several episodes. So when I saw the show started broadcasting, I thought, this is a Friday night watch.. Great work on the show, and appreciation to all the people behind the beer and farming industry, also service industry.. Inspiring.. Thanks for your efforts on making this film..

[@Stevesulsh]

Class, English homebrewer here living in Ireland but the talk about the East Kent hops took me back to fishing in the Medway in the hop fields of Yalding Kent. Really enjoyed that great stuff

[@luukgx]

Brewing in the Caribbean here, been using Godiva in my Hibiscus Saison and together with Nelson Sauvin in my Blonde for some really nice grape & berry flavors. I added Jester & Harlequin to my last order. These new British hops are showing tons of promise!

[@oscarosullivan4513]

Interesting can’t knock Goldings in Irish ales and porters/stouts

[@luukgx]

@@oscarosullivan4513 my house Porter is Goldings & Northern Brewer and it's easily my favorite beer I brew

[@oscarosullivan4513]

@@luukgx Interesting, I suppose it depends on beer style

[@pamellahakala5018]

I'm fixing to use Godiva in an English IPA, with bittering provided by Fuggle, Nobility and Challenger hops.

[@oscarosullivan4513]

@@pamellahakala5018 What is Godiva

[@AceTeale]

This was so good, I'm hunting the beer, I'm hunting the hops,I'm hunting the grain , reignited my love of brewing , well done and thank you.

[@briancoleman1913]

Brilliant doumentry! You can feel the love and pasion behind it and really interesting about the hisrtory behind IPAs...Gutted I can't taste it (live aborad), but got me excited about brewing again ! thanks Lads

[@Stevechilds1]

I just had a case of this delivered. I think it's superb. All the flavours and aromas are there as described and so drinkable! Nice work.

[@TheCraftBeerChannel]

Thanks so much! Glad you enjoyed it.

[@danmill72]

Unreal boys. This channel is simply one of the most important things to happen to beer drinking

[@spanosspanos]

This is great all around…I particularly enjoyed and appreciate the amount of history woven throughout the film… I hope you get some screenings at film festivals and beer festivals, this film definitely has all it needs to make an impact if enough people see it!

[@thepwnr100]

Incredible job guys! I am going to make this for our next homebrewers meet here in South Africa. Going to use Jester and Ernest with Lallemand's London and hoping our LHBS still has Chevalier. Cheers 🍻

[@Jackplexico]

Killer idea, refocusing on locality and blending tradition with modernity. Much respect and keep up the great work!

[@jimlewis7938]

Awesome job and looking forward to brewing an English style IPA next!

[@bigredlevy]

I always get the vibe that Brad is not super into the nerd stuff, he's just a really good mate that puts up with Johnny's nonsense. Like moste of my mates, i guess.

[@jamesyork48]

Well done guys! Can tell you how exciting it is to see people championing local British ingredients and hops, love the thought of this being more sustainable for the planet and that it will help to sustain our brewing infrastructure and heritage. 👍 Plus it looks like a lovely pint!

[@JohnL9013]

Banger of a documentary. Loved the whole thing start to finish. Thanks guys!

[@persephonelipuma9691]

your channel is a gem. not just amazing beer information and history, but beautifully made videos.

[@TheCraftBeerChannel]

Thanks so much!

[@chase3112]

Absolutely loved the video! You guys keep putting out bangers. I’m an assistant brewer here in Michigan. I can’t wait to give this style a go. You guys gotta come through sometime. They don’t call it the great beer state for no reason. We have a few brewpubs here in Ann Arbor not only keeping cask alive but brewing up traditional British styles. I just brewed a mild using chevallier malt actually. And the brewery down the street’s flagship beer is a English style ipa on cask. Cheers guys! I love the content!

[@TheCraftBeerChannel]

All being well I'll be in Chicago next year so maybe I can find an excuse to hop next door!

[@chase3112]

@@TheCraftBeerChannel That would be awesome! Michigan would be a quick trip from Chicago. I’d love to buy you guys a pint, or several!

[@ip3948]

Really great feature. A worthy concept and wonderfully put together. Fancy a beer now...so just bought myself a six pack of these!

[@RoranRock]

Great documentary ! really motivated me to try some modern british hops. Bit weird to talk about "potilitics" of the 19s century (india colonisation) but no mention of how Brexit has impacted british hops farming. I know that here in france, a lot of brewers stoped using british hops because because of brexit, buying british hops has been more difficult and/or more expensive.

[@philcole2131]

You've outdone yourselves again...you're only making it more difficult for the next one

[@ashleym2878]

I remember watching you guys a while ago now you come so far. Definitely could imagine a professional tv series on a major network with the quality you produce

[@TheCraftBeerChannel]

Thanks so much! We have had many conversations with TV networks and production companies but nothing yet. Maybe one day, but we're very happy making our own stuff here!

[@benmanning6631]

That was an awesome documentary, made with such passion for the traditions and history.

[@TheBum732]

Can't imagine the work you guys went through for this documentary, but well done. I love that you focused on such an underated style, I'm very motivated to brew something similar, cheers!

[@Jango1989]

Brilliant film lads! I'm looking forward to trying your beer and I really hope this sparks a resurgence in British IPAs made with British malts and hops! Cheers🍻

[@DudesBrews]

Great video, really appreciate the amount of work going into content like this and a very worthy objective to revive the OG IPA!

[@Doupyourflies]

Excellent film. Better than professional TV. Look fwd to the next one.

[@scottraynsford1295]

Brilliant guys, loved this documentary ❤

[@hardyardsbrewers1225]

Well done Lads this is quite a long video and I intended to watch it over a couple of sessions but... it was so good I watched it all at once! Watching the research into the malt, hops, yeast and water makes me think of just how much beer has impacted history... and let's not forget the 5th and most important ingredient.. people 😁 cheers Fellas another great doco 😎, Mike in NZ

[@TheCraftBeerChannel]

Great to hear! And 100% people are the fifth ingredient - we had such a wonderful time once people were drinking the beer with us!

[@WWCLife]

A fantastic and well made doc. Everything covered with such passion and dedication. Congrats.

[@Nedondo11]

Great job lads, really enjoyable and educational watch. Hope meantime hooked you up with decent stash of your brew to enjoy 👍🏻

[@AndrewBenham]

Really good stuff. Just made my first brew using chevalier and have been very impressed with the flavour. Now keen to try some of these modern British hop varieties

[@supaxr]

Such a great documentary makes me want to brew a english ipa now ...please make more docos you both do a great job...👍

[@dudestewbrews]

Well done you two. If you decide to share the recipe with us homebrewers I would love to brew this for my homebrew channel some day. That is, if I can get my hands on the correct English ingredients (live on the West Coast of the USA) to pay it proper tribute. Sure hope this is only the beginning and that I get to try a British IPA in a British pub someday. Cheers!

[@TheCraftBeerChannel]

We'll def be sharing the recipe soon!

[@TheCraftBeerChannel]

Here's the recipe! community.grainfather.com/recipes/886090

[@dudestewbrews]

@@TheCraftBeerChannel Oh you are awesome! Now to see if I can get my hands on these ingredients.

[@danclarke6277]

Guys this is great and was a great afternoon filming !

[@Murrauder585]

Thank you for introducing some interesting "new" British hops!

[@jakejulian99]

Great documentary guys, great to see you enjoyed yourselves visiting Charles Faram!

[@theculturebrewingchannel5619]

Great documentary, inspired me to try jester (only one i can get in switzerland) in my next english brew. Really appreciated the Desi part of the doc.

[@briancaldwell8514]

Gentlemen, what a great film! Well done.

[@daterraacerveja2323]

This was a very enjoyable program! Thank you.❤

[@daibowen1]

Fantastic production but where is the shot of Brad walking through the barley like Russel Crowe in Gladiator? 😂

[@kevinlawrence9709]

Another excellent production! I love that you guys continue to champion big, audacious causes. It would be easy to say, ‘nah, too hard, no one cares, let’s focus on the next sexy beer trend.’

[@harryn5891]

Fantastic work both of you! Thoroughly enjoyed the film and have ordered some tinnies from Meantime. The channel just keeps on getting better :)

[@Al-Brewster]

As a homebrewer, English IPA is still my favourite ale to brew and enjoy. I mean, it is the original. Before there was "x" API, it was just IPA and it's British...so this is great. Thanks for doing this

[@Steamytrainlee]

Well done CBC, superb content and a great watch. Really enjoyed it 👍

[@Housechild1990]

I was not expecting to watch this the whole way through, and indeed most of the time I use KZbin as an opportunity to have a short break for fifteen minutes or so. But I was hooked on this guys. Well done. Your pride and passion came together to make something special (in the video, and I'm sure in the beer too. If I can import some to Australia let me know!). Thank you.

[@TheCraftBeerChannel]

Thanks so much Nick!

[@tanke1818]

Finally got to watch it. Thanks fellas for crafting this type of beer documentaries. As a beer lover, I appreciate it

[@Royphex]

Excellent doc guys. Educational, thought provoking, and entertaining. I loved the honest look at the origins of the style - something that all brewers and drinkers of IPA should be aware of. Keep up the great content. I just ordered a six-pack of the beer and can’t wait to try it ❤ 🍺

[@TheCraftBeerChannel]

Thanks so much!

[@richardguernsey908]

Will you publish the final recipe for this beer on a homebrew scale so maybe Americans can get a taste of modern-heritage British IPA NOW! 😁

[@j.burton5220]

Bravo Jonny and Brad! And Meantime and... every person involved in the Now! IPA brew. I'll buy a six-pack or two next time I'm in Britain. Can't wait.

[@Pingwinho]

Absolutely fantastic documentary! Subscribed and going through your backlog. Keep it up!

[@nathansmith9332]

I'm sitting here sipping a hazy IPA out of a recycled Bonne Maman jar (not my vessel of choice, don't worry), then I see you twirling hops in a recycled Bonne Maman jar at 57:49. It was definitely a moment.

[@TheCraftBeerChannel]

Is it craft if it ain't in a Bonne Maman jar?

[@nathansmith9332]

😂👍

[@JonPalmqvist]

Amazing work lads!!!

[@Mickey-wl9oc]

Absolut banger, just order myself a 6 pack

[@tonickmoss]

This was fantastic!!!! Wow. It would be interesting to do a deep dive and create a modern take on classic beers of other beer nations with the same approach...

[@TheCraftBeerChannel]

A nice thought! We'll think about what nation we could feature next!

[@santiagokaderian544]

Great Martyn!!. Nice work and production. Cheers from Argentina.

[@panaceiasuberes6464]

One of those videos that the YT algorithm despises but decent humans (and other of the not-so-decent variety like myself) thoroughly enjoy.

[@bobbinsgaming3028]

What a great achievement, really fantastic work.

[@TheCraftBeerChannel]

Thanks so much! Glad you enjoyed it.

[@natetr1p]

I'm a fan of high life. I'll pick up some Coors today to compare. It's often what I will go to if there is no high life. Remember high life costs about $5 less for 12.

[@jham2015]

Great job guys! Loving your long form documentaries as always, and looking forward to brewing my own British IPAs both new and old!

[@RecipeswithBen]

It was pretty cool that I got a can of the Now IPA at gladstone with a glass. Great video and story telling. Cheers!

[@martingfarrell]

Love your feature lengths. Would love to see a history of Bitter. 🍻

[@januszkszczotek8587]

Very interesting video! Thanks!

[@joelkidson]

So glad I watched that! Very educational from start to finish. Thanks.

[@davidellis6468]

Jonny does look like an extra from the Death Star when you're in the yeast archives... Brilliant documentary.

[@kevinw7044]

Just placed an order with Meantime. I need to try this IPA. What an excellent documentary.

[@rossshrago9134]

A fun and interesting tour

[@gardenbrewing4478]

Yeah, this is brilliant @cbc 👌🏻🍻😎

[@fire0fish]

This is such a insprational video! Rediscovering the beauty of IPA's root, and presenting this legacy in a modern way. What a game changing idea! As a Chinese craft beer brewer who deeply love the philosophy of British Beer, this video not only made me gasping for it but also made me willing to try out all those ingredient in our future brew. Which made me sad coz Crisp is temporary stoped importing in China, and there isn't any offical British hop distributers operating in here as well.

[@TheCraftBeerChannel]

Thanks so much! I hope Crisp start exporting your way again soon - their heritage malts are absolutely fantastic!

[@danielgrant1725]

Great film, very interested to have a taste and enjoyed the part on British hops- looking forward to buying/trying some in my homebrew escapades

[@mattmcleary739]

Just bought a 6 pack boys - looking forward to trying it!

[@lulen29]

Excellent content as always. Greetings from Panamá 🇵🇦

[@santallum]

*Right up my street .. I can taste it from here !*

[@andrewcook6923]

Fantastic thanks

[@havarfjerdingen1695]

Absolutely fantastic. This is really high quality, and a very informative and lovely documentary about British IPA. You guys...

[@kennethgoldie5257]

Really happy to see Martyn Cornell make an appearance! He is exactly as I imagined lol

[@martyncornell1070]

Not sure whether I'm flattered by that or not …

[@kennethgoldie5257]

No ill intentions! I'm a huge fan of your blog, been following it for a few years now along with Lars Garshol's blog on Norwegian brewing history.

[@kevinpayne3482]

Guys, my local bottle shop has several “dark milds”, “special bitters” and other assorted British style beers. So obviously to get true “British” craft brew you need to come over to the colonies. New York State in particular. Cheers!👍🏻🍻❤️

[@BenMacKerras]

Thank you for an amazing short film. I'd love to see this land in Australia to try this twist on the modern IPA, though sadly I doubt we will see it. Keep fighting the good fight!

[@jimmysando99]

Wow. Great doco lads! You have inspired me to cook up my own take on an English IPA! I'm an aussie, so will naturally have to call it Ole' Blighty IPA.

[@Jamie-kg2lr]

Can't wait!!

[@TheCraftBeerChannel]

We can't either!

[@MarmiteTheDog]

At last! A film about real IPA, not mislabeled, unbalanced APAs!

[@notesfromafar]

Great film chaps! Can't wait to try the beer and the Gladstone.

[@alexyorkshots]

Gutted I have a cold and couldn't enjoy my Now!PA today but I'm saving them for a better day.

[@jameswatters9592]

What I loved about this video apart from the information was the historical aspect that went along with brewing of IPAs

[@timwood8733]

what a wonderful creation -well done

[@Seether1975]

Well done! I would’ve loved to taste it. My last 6 batches of homebrew was only ESB’s and barley wines. I looked and see we have Chevalier available in South Africa. I am going to brew a beer with ts malt. Must just decide how to use it.

[@zacharys8594]

Amazing video guys!! I can't remember the last time I had an English IPA. This will be next up on the Grain father. Thank you!!

[@MrPAWorthington]

Congrats y'all. This is great :) I love that flavor ideal of fuggle and Golding's terroir crossed with mango/citrus, along with that maris otter base. Absolutely delicious.

[@NikhilChaudhariimbevda]

Good to see you guys not shy away to telecast an Indian's view on IPA, Gin being marketed like British colonial history golden times..story needs to be told to everyone (as Brit schools don't teach of atrocities which did happen..and what a pint of IPA costed to local Indians to be brought to India)..Indian's weren't the end drinkers..just the home sick Brits..story needs to be told openly..

[@tomstepp6945]

Love your channel. I learn something with every posting. Thank you.

[@ChooRoo]

This was awesome and I really respect how you talked about the uncomfortable history. Bringing to light our dark pasts doesn't mean we have to shun the products of them, but acknowledge the history and pay homage to those who suffered for it. Well done lads. Much love from Australia.

[@TheCraftBeerChannel]

Thanks so much, glad it came across right.

[@Jordonians]

Question on malts. When we talk about say pilsner malt, is that just a generic Barley that kilned to a certain level for pilsner, chocolate etc. Or can a heritage malt be kilned to different levels so you can have really dark Hana malt or really light Hana malt

[@Drod0272]

Well done!