I Found the BEST Way to Run Instagram Ads

[@Andrewandannie]

Note to self 3:40 type of 1st ad 4:30 campaign objective and ad set conversion location 5:55 Phase 2 video until end all solid content. Thank you!

[@WesMcDowellInc]

You're welcome David and good luck with the ads! 😀 👏

[@user-jy2ci5ox9v]

One question I had, When selecting the video views objective did you click optimise for thru play? Also in the final section it asks for where to send people? @@WesMcDowellInc

[@havita.byafsheen]

This is literally one of the best strategies i have heard in a long time.

[@WesMcDowellInc]

Thank you!! 😀 🙌

[@Realbits12]

Can’t agree more. Thank you for this video :)

[@baconheadhair6938]

your made of metal

[@nomadicfit]

Dude, people pay big bucks for this, going to implement this!! Thank you

[@WesMcDowellInc]

Thanks for watching and you got this! 😀 👏

[@ozkanyoutube5656]

Hi Wes, i am an entrepreneur from Turkey. I am learning how to manage ads for 3 months because we are a low budget start-up, i have to do more than one job 😂 This video is by far the best video I've ever watched for face and insta ads. Now I am a subscriber of your channel, with love from Turkey.

[@WesMcDowellInc]

Wow thanks Ozkan! 😊🙌

[@epiclifesociety]

Dude you crushed it. Perfect idea and you explained it all so clearly. I’m gonna do this in 2023. Thanks.

[@WesMcDowellInc]

Awesome! Thank you so much - love hearing that 🙌👏

[@AlauraLovelight]

perfect comment. totally agree one of the best straight to the point clear and concise videos I've seen! Bravo 🎉

[@yousifmahgoub2332]

Nonono! Do it as soon as possible 😩

[@yousifmahgoub2332]

Cause Thts Wht I told myself a year ago

[@randonaccessmemoreis]

Yo did it work? I think we all wanna know !

[@smashed.agency]

Mannnn! This is pure gold. People who are into offering ads as freelancers/agency owners are gonna get some great value. Now me being agency owner I'm gonna apply this moving ahead! Thanks again :)

[@SocialwithRocki]

Sorry just heard the end lol that’s not bad!!!

[@WesMcDowellInc]

Glad it was helpful Sanskar! 😀

[@LivingWaterBook77]

Hello Wes, could you do a similar video about promoting a single sale product such as a book, as opposed to a service, using IG ads in 2023?

[@mikestrives]

Watched several today to find strategies to sell my SaaS course, this is actually the only one valuable: well done! 🔥

[@WesMcDowellInc]

Appreciate it Mike!😃🙌

[@drnicolejanz]

Does the magnet ad run for the 90 days also, or just for x days, then moving on to the sequence? Thank you!

[@AdrianPuiu]

Very valuable content. Congrats on the value you are adding 😊

[@WesMcDowellInc]

Thanks Adrian! - that's always my goal with these videos 😃😎

[@Melissa-im8vb]

THANK YOU SO MUCH 😍 I've just bumped into your account and already watched 3 videos that have completely changed my life!! You're amazing!! Your lessons are pure good!! Thank you 😉 I'm your new biggest fan 😍

[@MikhaelMiklewicz]

Sounds marvelous and I'll surely try it but right now I'm on a tight budget. Do you have any strategy I could use ?

[@twelvethafinisher5978]

Dudeeeeeeeeeeee damn this is actually mind blowing. You gave all the sauce out

[@WesMcDowellInc]

thanksssss man 👍 😆

[@oscargalvez7]

This video was so value packed, I took notes of every bit of it. THANK YOU!!

[@WesMcDowellInc]

O wow , glad I could help 😎📝

[@avnishjohn5039]

Great strategy.. I'll definitely try this.. I just need to figure out what kind of ads I need to make for my restaurant client.

[@WesMcDowellInc]

Good luck Avnish and thx for watching! 👍

[@sunadkagitha1579]

This is a really good strategy. Cannot wait to try this

[@WesMcDowellInc]

Good luck Sunad! Cheers 😀👍

[@rohananilal7773]

If there is a 2 video per day rotation, wouldn't it be random? As in, there is a chance that people would see the final offer reel and then the advice reel. Is that alright, or are there more returns with a fixed order of reels?

[@BullkingNutrition]

I’ll send this to my families

[@WesMcDowellInc]

thx for watching

[@NatureLionInc]

Great video! Thanks so Mush for all your help over the years.

[@WesMcDowellInc]

Glad to help! 😃

[@TanishC]

Amazing video. Best advice I've heard by far.

[@WesMcDowellInc]

Glad to hear it Tanisha! 👍😊

[@livgodfrey5921]

This is fantastic! I loved this video. I noticed that these all relate to selling a service, what tips do you have for Instagram ads selling a product? Thanks so much, can't wait to look at the rest of your videos! Legend.

[@FrankTeshima-i6x]

Wes! This ad campaign has been a game changer for my clients business. I just want to clarify, each ad will be in it's own ad set? So we'll have 10 Ad sets?

[@VictoriaSamehov]

I didn't quite understand about the second step: How many ad sets should be created? Should each ad be in a separate ad set? THANK YOU

[@EmiliaDigital]

VERY valuable content!! thank you! about the website where you choose the type of campaign we need what is it called?

[@WesMcDowellInc]

Hey Emilia - thx for watching! Head to your facebook business account (business.facebook.com/) to create the campaigns.

[@AndrewJohnTucker]

Hey Wes - THANK YOU! This is great! What if I only have a budget of $600 to run one month. Worth it? I'm a therapist with tons of mental health tips and tricks.

[@btandi5466]

This is amazing! How long do you recommend running each ad time for? Thank you again for your help!

[@jkl3768]

Hi Wes, This is a great strategy. Should we do the exact same strategy if we are testing FB ads? I would think the answer is yes since FB and IG are the same company. Thank you!

[@spudsmccallaghan]

Thanks, Wes! This is very helpful.

[@WesMcDowellInc]

Glad to hear that Peter! Cheers :)

[@ShinkoEmbroidery]

I love this video, it is very clear and easy to understand! thank you so much!!

[@Shop-Muli-Roo]

We are launching in the next 1-2 months as a kids toy store in Australia, going to give this entire strategy a try!

[@Swastikkalra]

Great man we are doing the same in india

[@Aaronwiltonjones2]

Thanks for your help! DO you have the Phase 2 ads in random order? How do you prevent the coffee date and Irresistible offer ads from appearing too early?

[@shannonorourke9523]

Love this video. You had me at dont dance and point! lol I can't stand this way of getting things across!! really appreciate the video thank you!

[@WesMcDowellInc]

Glad you enjoyed it Shannon! 😃

[@julianadesa972]

Thank you for this amazing video! For how long should the ads run?

[@WesMcDowellInc]

Hey Juliana, the idea with this strategy is you should be able to run it for a year or more. Just keep an eye on your stats and change out any videos over time that are clearly not performing as well as the others.

[@julianadesa972]

@@WesMcDowellInc thank you :)

[@evanluis8132]

Amazing video Wes, thank you! Question: For Phase 2 you recommend only having our video ads for Facebook and IG reel placements. Should we follow the same manual placements for phase 1?

[@gracemelody]

Putting this to work this month!! Thank you. Awesome video!

[@WesMcDowellInc]

You got this G.G.! 😀 🙌

[@Minibschool]

Did it work ma'am? Please reply as I want to implement this on my business.

[@jessebreaksglas]

Great strategy, I actually use it right now and works great! Just wondering, how do I make sure the Phase 2 budget is still big enough for my large magnet audience? I´m afraid not everybody sees 2 ads/day anymore...

[@o5991]

I feel like this is a basic breakdown of how to use instagram to sell...the reels would attract your ideal clients from a broad selection of people in tbe form of "problem awareness"...once your dream client sees that, they may follow your profile where you would rotate between all of those other types of content goals (inspire, educate, relate).

[@WesMcDowellInc]

yup you got it!

[@sayurnara7311]

Thanks for this! Do we run this in conjunction with our regular Purchase Conversion objective ads?

[@HellenicWolf]

thanks man, good work, i'll try your tips soon

[@WesMcDowellInc]

Thx for watching! 😀

[@sethhill7573]

Thanks Wes! Amazing presentation and value. Look forward to checking out more of your stuff.

[@WesMcDowellInc]

Much appreciated Seth! 😀👍

[@vazev]

Thanks for an amazing video Wes. Do you have an article or course that goes into more details of this strategy? I'm interested to understand how this works in a larger context, with a bigger budget. For example, do you ever create ads with a conversion goal going forward?

[@BrendaMellerMarketing]

was wondering the SAME THING

[@jorgesaucedo5516]

Great video. Is there an order we run things? Or we run both phases at the same time?

[@3lisarichter]

Awesome tips, thank you! Is there a way to only promote only on Instagram and not on Facebook with this method?

[@WesMcDowellInc]

Hey Lisa - I have a separate video about FB ads you may want to check out kzbin.info/www/bejne/qanGc5SYm82jerM 👍😊

[@rutgerbos91]

Hi Wes thank you so much for this amazing video. I get a feeling that these type of ads are mainly useful for businesses that provide services or problem solving products. What would you recommend for business that sell Jewelry or Clothing for example?

[@chidrasharonanene1052]

Hi! Social media manager and content strategist here! for a jewelry and clothing brand, I'll advise your first ad, your magnet ad should be aimed at making people "desire" the lifestyle your product brings. You don't have to sell. You don't have to tell them to go to your site or anything like that. Just create a reel that will make them desire the lifestyle your product brings. P.s when it comes to Marketing, especially with content, one of the worst things you could do to your business is think it's not a problem solving product! It is! So use that to your advantage. Hope this helps :)

[@calw8085]

Thanks for that tip. Didn’t look at it from that perspective. Just made it easier for me to make my lead magnet.

[@firlidigital.agency]

Wow, amazing. This is very legit man. Thanks a lot !

[@WesMcDowellInc]

You're welcome! 😎

[@mackmcginley3541]

Hi there Wes, Ok I have worked my ass of making all these reels and I'm ready to go. So do I launch the magnet first, before the other 10 and if so how long before I launch the remaining 10 reels and many thanks for your help and advice

[@PhilosophicalBites283]

Any Updates?

[@joshuasebastian5387]

So much value here. Thank you bro👍👍

[@WesMcDowellInc]

My pleasure Joshua! 😀 👏

[@DigitantMedia]

Great video man! Can I ask who edits your videos? Love the style and might use him/her if budget allows

[@WesMcDowellInc]

Thank you! He’s actually a full time hire on our team but I’ll pass along the compliment to him!

[@ElizabethNeedham-hk3bj]

Is this still the best way to run ads even though this video is a year old? I really love this content, thank you so much!

[@Sunday_Kix]

Super helpful break down. Thank you!

[@WesMcDowellInc]

Glad it was helpful!

[@lucienkahozi3314]

Thank you for these advices, by the way I like the way you synchronize yourself with the small video on 7:52

[@WesMcDowellInc]

My pleasure Lucien! thanks for watching 😀 👏

[@NaturalLanguageLearning]

Wow thanks, this is so good. Subscribed. Time to start filming the videos.

[@WesMcDowellInc]

Thanks for the sub and good luck with your vids! 😀 🙌

[@drdrdc]

That makes sense. I have questions. I am starting to run my ads because the 2-3 agencies that I worked with last year cost me thousands of dollars. I just got High level for the automation, but I need people yesterday. I do plan on using your methods, but would like something quicker for the time being. Any Ideas? Thanks in advance!

[@letelba1]

Hey Derek, Usually to convert fast you have to give discounts or freebies to your clients. But generally a strategy like this works a lot better. If you want some help let me know, I don't work with ads so I will not sell you anything hahaha

[@MissTerKT]

Do the phase 2 videos have some sort of CTA? Aside from the Coffee Date Ad and the Offer Ad? This video was super helpful! Thank you for sharing your knowledge.

[@CanyonsCrags]

Find myself binge watching your videos often. Great info.

[@WesMcDowellInc]

Awesome! Thank you!

[@suepetersdigitaldiva]

Is frequency still available? I don't have that option anywhere - only the attribution, which I assume won't accomplish the same thing? Thanks so much for all your valuable videos!!

[@brettcpayne]

same

[@shamailarajashamailaraja9642]

If we sell our products on face book instagram what should we Register our company or without registering we can sell on social media

[@colleenmcoyne]

OMG this was super helpful!!! I'm curious how "BIG" of any audience pool do you recommend for your Phase 1 Magnet? A specific number would be super helpful here! Thank YOUUUU!!!

[@anaspsd]

This is very helpful, thank you very much!

[@WesMcDowellInc]

You're very welcome!

[@tachinomicoffee8500]

Hi, I just watched ur video and it's inspired me so much, but i'm lil bit confused, is there any way to count the ROI after I spend some bucks into these reels ads set?

[@jaketrandaily2023]

How long do you run the first ad before running the next ten?

[@MichaelMarzella]

Hi Wes...How do you suggest applying your process for an online restaurant? Desire to attract alumni of a university (target market attended the university over the past forty years....The school newspaper referred to the restaurant as a " Legacy " of the students ...Objective- reconnect with 35-65 age group that would recall their college years.

[@FingerEverything]

Subbed. Incredible video and I'll be starting my ads in this fashion, today. Thank you

[@WesMcDowellInc]

Awesome and good luck!

[@rotoshot3606]

Hi Wes, My ads are scheduled to start tomorrow, I just have a question. Do I schedule each of the 10 ads to start on different days? Like 1 on monday then tuesday then wedensday and so on?

[@WesMcDowellInc]

No, theres no need to do that. Just put em all in a single campaign and let em run!

[@MariaMunoz-rz1nz]

Superb content! Thank you so much ❤

[@WesMcDowellInc]

Thank you too for watching Maria! 😀 👏

[@studiosix4760]

hey Wes, great video. please does this also work for running ads on facebook?

[@WesMcDowellInc]

Yes it does! But I also made a Facebook Ads video --> kzbin.info/www/bejne/d2m0p52sqa51hsU

[@holistichealingdiagnostics]

Do you recommend using this type of awareness ad only for conversions like booking a call, or can this type of ad campaign also apply to selling a digital product like an e-book or online course?

[@chicago329]

This video is so helpful! I'm implementing it today for my real estate business. You mention letting this campaign run for 90 days. After the initial 90 days should I start the process over again with new videos covering info for the same niche group?

[@letelba1]

It's not to run for 90 days, it's the target for 90 days of people who watched the first video. So you will always have new customers coming in, and people who don't engage in a while coming out! How the strategy worked out for you?

[@morganbierschenk3198]

Yes! Great content, thank you! Should there be a CTA in the Magnet Ad? I'm wondering if the formula of Hook/Intro - Problem/Agitation - Offer - CTA applies to a magnet ad? If there should be a CTA, what is it? I know the goal is just engagement/video views, which is met after 3 seconds, but why not put a CTA at the end, just in case they do want to sign up after 1 ad?

[@WesMcDowellInc]

Nope, remember this ad has only ONE purpose. To get people to watch, or not watch. The CTAs happen later.

[@Paola-gl9mu]

Excellent! Love this If on a budget can this be set to a shorter amount of time?

[@onandjvjxiou]

If the offer they can't refuse is in the pool of 10 randomized ads, wouldn't we risk to show it too soon? Thank you for the video 🙏

[@ajayigoodness]

Same here also, i think the offer should be at another ad so it won't come first accidentally since its randomized.

[@Jonlofthousee]

i wonder if it matters, if they see it to soon, they'll probs just skip it, but since its 90 day retention, they'll see the value ads eventually and then come back round to the lead magnet/ offer ad @@ajayigoodness

[@simonboden4912]

So you´re not supposed to take them via klick-link to your website before the "coffe-date-ad"? or should that option exist throughout all ads?

[@Nighttimetales4you]

You are crazy. That is so helpful 😁🔥

[@WesMcDowellInc]

Glad to hear that! 👏😎

[@lexkoenigweddings]

Wow, great content - this is super helpful! I have a couple of questions to setup everything correctly. What should I pay for for the magnet ad - impressions or ThruPlay? And do I only add my website or landingpage for the „offer they can’t refuse“ ad?

[@ben-osadolorgodcan1906]

Okay this was really good 👏🏽

[@WesMcDowellInc]

thanks Ben for watching! 😀👍

[@susantower]

Brilliant! Thx for sharing

[@WesMcDowellInc]

Thank you for watching 🙌

[@andrewthedentist1424]

Excellent video, as always! I would love to know your thoughts on small, service-based businesses advertising on KZbin. Is there a good strategy that makes it better than FB or Google?

[@onebodyldn9117]

I would love to hear this too ;)

[@justcallthemidwife]

I would as well. I have a women’s health businesd

[@eleanoredwards8638]

How do you select advertising platforms? Is there any principle of selecting a platform for advertising for businesses from different areas?

[@zahraasn2070]

Hello, thx for the useful info, I used to run my ads from the insta app itself since it's easier and faster... Is it effective the same as doing it from fb ads manager or not??? Plz I need an answer

[@rrd6783]

Thank you very much. Is it possible to promote a video without publishing on the account?

[@lonschultz4675]

Thank you allot! Great data, hope to learn more from you!

[@WesMcDowellInc]

Thanks and there are many more videos to come in the new year! 😀 👏

[@btchodl]

Great video! Sounds very promising.

[@WesMcDowellInc]

thx for watching! 😀👍

[@SaboteurC64]

Hello Wes, new subscriber here. I would love a slower paced video with a more step by step process of the actual creation of the ad on fb business manager.

[@WesMcDowellInc]

Thanks for the sub 👏 and noted! 👍

[@JustGoWithAmreen]

how long should the duration be on these ads? and do you have a video on how to create ad sets?

[@4d.m.a.]

Really great strategy! thanks a lot ! the only doubt i have is, what if the first reel they see is the special offer one ? Shouldnt that be the last thing they see?

[@tem_vremenem_v_kanade]

Only thing that's unclear is about the irresistible type ad. If it's part of the phase 2 campaign, it might be shown to users right after they have seen the 1st magnet ad. So they may not see the 9 other ads that would allow the system to presell to them. Isn't that a bad thing?

[@SamCalvermusic]

This is awesome, trying to apply the strategy to a restaurant though, any tips?

[@msannamarlena]

Hi Thanks for the great tips! I have one question, do you still recommend having a Meta Pixel on your website or is it enough to do retargeting through the way you showed it simply in the ads manager? THX :)

[@ferryirawan2012]

interesting and make sense however could you also showed the sales generate from the idea ? have you tested and tried your self ? did it work ? what was the stats like ?

[@msannamarlena]

Oh and I have another question, what about bots watching videos and reacting to ads? this seems to be a very common problem, this is why experts reccommend ads for leads or sells case bots cant do these actions... thx in advance for your insights

[@OhJxrr]

Hard to believe this works better than having the algorithm optimize for conversions and running simple retargeting

[@ClothesIWear]

You gotta test it out before making conclusions

[@profwillybrasil]

Great stuff as always! When I clicked on create an ad in Meta Business Suite it didn't offer "Engagement" but 8 other unrelated choices. Am I in the wrong place?

[@GalavantTravelAgency]

This is just what we needed! Thanks a lot !! We just have one quick question, we ran level 1 ads perfectly, but then wanting to make Level 2 ads, our Level 1 video won't appear in the selection of the audience, is there a specific reason for this ¿?

[@The_Bugsy_Show]

Great strategy. Going to give it a shot! Or was this your magnet video?! What are you selling? nothings real 😅

[@maxwell-cole]

This is next level amazing. Thank you. 🙏🏽🙌🏽

[@WesMcDowellInc]

You're so welcome Maxwell! 😎👍

[@Connor-oc7un]

Do you run the Phase 1 and Phase 2 adds at the same time?

[@AdA-rl4eo]

This is interesting for service based businesses… but wondering how to apply it for physical product businesses

[@WesMcDowellInc]

Unfortunately my expertise is in service based business not ecommerce or physical stores, sorry can't help out more.

[@kurateddesigns]

Thank you so much for this highly informative video.

[@WesMcDowellInc]

You are so welcome! Thx for watching 👍

[@rjorealtalkk]

This was amazing!

[@WesMcDowellInc]

Thanks for watching RJO! 😄🙌

[@AvaRobertson-ek3ji]

Can I ask you a question? Will the cost per click differ in the same niche, but in different cities?