Those were some really great strategies. Rather than directly selling something to your audience, focus on building awareness and connection with your audience. 😊
@WesMcDowellInc2 жыл бұрын
Thanks, Fathul! Glad you liked it. 😊
@onta44592 жыл бұрын
Hello, I must run all three in a unique campain? What kind of budget for each is required?
@mindfulspeechchicago2 жыл бұрын
Loved this video! Do you have any tips for professionals who cannot as easily have testimonials due to HIPAA? I'm a speech-language pathologist so I cannot as easily ask for testimonials and certainly cannot display pictures or names of current or previous clients. Thank you!
@WesMcDowellInc2 жыл бұрын
Great question! There are certainly other things you can do to build your credibility that don't involve testimonials. One of my favorites is something I talk about in this video : kzbin.info/www/bejne/qIS6hIt3e9tkfck
@samanthahuber88932 жыл бұрын
Hi Wes! Thank you so much for this content, it's so helpful! I have a question about the CTA for the 'Wingman' ads. Are those wingman ads leading 30 day 3 second video viewers back to the Opt-in for Irresitible offer if they didn't opt-in ? Or is it leading the people who DID opt-in for the offer to the next step in the funnel? Thanks so much :)
@WesMcDowellInc2 жыл бұрын
Great question Samantha! They should lead ppl back to the irresistible offer landing page (same CTA as ad 2)... its basically a secondary attempt to get them to do the same thing. Make sense?
@stephaniedunn31352 жыл бұрын
Hey Wes... please please do more Facebook Ad videos! I love your tips and the way you deliver them. I can not find any other videos on this topic that I want to watch or that I find useful. Thank you!! 🙏
@WesMcDowellInc2 жыл бұрын
I'll do. Glad to hear you liked it Stephanie! Thank you for watching! 😊
@Gaijin08232 жыл бұрын
Hi Wes! New to the game and loving your videos. Very helpful. Question, in one of your videos about 2022 changes, you mention that we should stop using conversion ads and start using lead generation ads. Does that change the funnel in some way that you are recommending here?
@galihhapsari3685 Жыл бұрын
Lead gen3ration is for expensive stuff only
@skunksmisery Жыл бұрын
@@galihhapsari3685 Stop selling cheap shit!
@yogagilmusic2 жыл бұрын
Will this work to get people sign up for a on demand monthly yoga subscription?
@WesMcDowellInc2 жыл бұрын
Done correctly, of course!
@reflectionswiththeo Жыл бұрын
Love the content! But I have one question. How do I target the people who watched my ad for 3 secs or more for the last 30 days in my facebook ads manager? I'm a bit stuck here and would love some help. Thanks!
@hunterjak11682 жыл бұрын
Can this work for contractors/tradespeople like electricians, plumbers, mechanics etc etc?
@WesMcDowellInc2 жыл бұрын
It can... the only thing is this works less well for "emergency" type services. Those ppl don't need as much warming up as they just need to find someone with a good reputation (good reviews!)
@hunterjak11682 жыл бұрын
@@WesMcDowellInc then what kind of service providers do you think will benefit mostly to FB Ads?
@tzahihayun58732 жыл бұрын
Great stuff How would you divide your ad budget across the funnel ?
@nigeljovero43452 жыл бұрын
Hi Wes! Love your work and this funnel system is great! How long would you suggest to run each Level of Ads for before moving onto the next phase?
@WesMcDowellInc2 жыл бұрын
Hey Nigel! They all run concurrently.
@lipnpour2 жыл бұрын
Hi Wes - what do you recommend for the budget for each starting out?
@beattweaks2 жыл бұрын
So super helpful thank you. I was wondering though, shouldn't you also include people who clicked to the website as well as Facebook/Instagram engagement in your retargeting? So I get you should retarget people who watched the video, but wouldn't the website traffic and engagement also be great to retarget? Maybe just create a big, broad retargeting audience of all of those things?
@themanthemyth79502 жыл бұрын
I agree with that. Email subs who didn't buy and website/blog traffic to retartget starting at the offer they can't refuse section. But since this video is for vid views, I guess, you'll have to add the audiences on the 3rd add too and not just the video viewers.
@galihhapsari3685 Жыл бұрын
Youre right
@garyculley9939 Жыл бұрын
Hey Wes, I'm teaching photo-basic by a course. Is this Service Business video for my world. I thought it was, but then I realize the service core may not be for me. Any suggestions? Thanks so much for your work.
@JulianTheMarketer Жыл бұрын
Great video! Quick questions how would I structure my campaign using this strategy? how long should I wait till I turn on the next ad? and do you have any recommendations on how much ad spend I should use?
@chinnobi2 жыл бұрын
Hi Wes - How does this change if I’m advertising a high cost procedure or non-repeating service?
@AkhtarAnsariLive Жыл бұрын
Thank you so much. , for audience size of 1 Lakh gym & classes client , can I go with last strategy, will deliver result?
@baileystark76297 ай бұрын
For the hand raiser would you link to your website or your Facebook page? Also what would you set the retention to for your 3 second audiences and would you use Advantage+ on any of the ads?
@ochovisuals2 жыл бұрын
Great info man, always enjoy your videos. What’s the ideal budget for the -1M funnel?
@cgeddz Жыл бұрын
For the audience, 1 M +: Does the wingman ad and irresistible ad run concurrently for those who watched 3secs+ for 5 days the hand raiser?
@bluneinc.57294 ай бұрын
So grateful for this video! Do these strategies still hold up for facebook in 2024?
@RCFurnishHomes9 ай бұрын
Why my retarget ads getting impressions but no clicks Is it because I waited to run my retarget ads like 3 weeks later?
@captainlarrry6031 Жыл бұрын
Thanks sooooo much subscribing now!
@WesMcDowellInc Жыл бұрын
Thanks for subbing Larry! 👏
@rico38312 жыл бұрын
Where is this all done on? Ad manager? Also question on the custom audience based on a this video. I’m confused on where to select that
@zevul7870 Жыл бұрын
what if someone doesn't have testimonials yet? should he stick to the 2 ad strategy? or is it another ad strategy?
@jpna8223 Жыл бұрын
How would I apply this to a service business that has a small audience?
@Ari-zp4dd Жыл бұрын
Is there a reason why it wouldn't work for audience less than a milion?
@rahatuddin63312 жыл бұрын
What would I do IF my page is just new I mean please tell me the road map strategy of FB Ads
@AestheticStudiosMelb Жыл бұрын
yoyo has this funnel changed much in sept 2023?
@Pmason7182 жыл бұрын
Hey Wes I’m a children’s author and I recently released a children’s book. I’m looking to master my social media marketing/presence. Do you have a specific video that may help me?
@WesMcDowellInc2 жыл бұрын
Here is my Social Media Marketing Mastery Playlist: kzbin.info/aero/PL2MA6QzfYgVpaKe1fyP9bqCLPG0uZFjEc
@prolanzdigital2 жыл бұрын
I really want to know how the post engagement helps reduce my ads cost for other initial ads you talked earlier
@WesMcDowellInc2 жыл бұрын
They don't help DIRECTLY, but they help facebook see activity on your account, and it adds in some extra data that is being lost now due to the ios14 updates.
@cafe29182 жыл бұрын
Hi Wes! This stretegy opens up my eyes!😊 I currently run a parenting and child therapy service in Taipei which is about 2.4 million people. Would you say option one or option two is better for my situation? I'm quite new to this. Thanks a bunch
@cre8ivecraig2 жыл бұрын
Wes - I love this video. But I am confused about the 3rd retargeting ad. Do people who watch only ad 1 only see ad 3. Do people who only watch ad 2 only see ad 3? Or do people who only watch ad 1 and ad 2 see ad 3? Just need some clarity here. Thanks again for the great content!
@drjeffhousecallchiropractor2 жыл бұрын
People who watch Ad 1 then see ads 2 and 3. (Only Ad 2 for the first 5 days, and then both 2 and 3 after that)
@brunoerckmam50702 жыл бұрын
I can’t believe this video is free
@WesMcDowellInc2 жыл бұрын
Just trying to help people out. Thanks for watching Bruno!
@andrewcoggins2 жыл бұрын
Hi Wes, great video! I'm new to this and don't follow some of the things you said. How do you set up the second and third ads to target people who have watched the previous ads? Do you have a video on that? Thanks.
@galihhapsari3685 Жыл бұрын
Search: create custom audience vid3o viewer
@saurabhsen5271 Жыл бұрын
Thanks a lot man. It is really helpful. Now let's see how it performs after implementing it.
@WesMcDowellInc Жыл бұрын
Thanks Saurabh!😀👍
@deepinspired2 жыл бұрын
Hi Wes, when giving an offer for Ad 1 (if you have under a million subscribers), could a free PDF ebook work?
@WesMcDowellInc2 жыл бұрын
It could if the topic and title are interesting enough.It's less about the format and more about the promise. Cheers!
@danielnelmes58482 жыл бұрын
Great tips, i'd love to see your take on a retail business ads funnel
@Achezvil20032 жыл бұрын
incredible bro
@WesMcDowellInc2 жыл бұрын
Thanks 🔥
@thefreedomlifestyle142 жыл бұрын
Thank you, Wes. Helpful. What would be an approximate duration & budget for the first 3 ads campaign?
@barberedge2 жыл бұрын
I’d keep the first Brand Awareness running as indefinitely, then have the other two rotating appropriately, retargeting those people. You may want to change out the ads on the second and third ads to see if you get better results with something else
@thefreedomlifestyle142 жыл бұрын
@@barberedge thank you
@davidscout81932 жыл бұрын
Hello
@sirqe67912 жыл бұрын
Hey Wes, can this work for B2B also? Any examples?
@WesMcDowellInc2 жыл бұрын
It absolutely can Eric! Not sure how to show you examples in the comments, and I don't have any at the ready, but I'm sure you can find some if you look!
@sirqe67912 жыл бұрын
@@WesMcDowellInc thanks for your reply! I’m gonna give your method a shot!
@kaaaat.942 жыл бұрын
Looks like a promising ad strategy! I'd like to clear out though, the last part of the video was you're talking about creating an engagement objective ad to minimize ad spent on the more expensive ads -- should I do this first before I do the Funnel Formula Videos Ads you discussed in the video? Thanks a lot more power!
@WesMcDowellInc2 жыл бұрын
Great question Katrina... yes, I recommend starting engagement ads ASAP so they have time to start feeding data to your FB ad account. Just spend a few bucks a day on them, thats all you need.
@kaaaat.942 жыл бұрын
@@WesMcDowellInc I appreciate the reply Wes! This is helpful, thank you!
@guiacarteirinhadeestudante2 жыл бұрын
Muito Bom, Estou aqui do Brasil consumindo seus conteudos.
@WesMcDowellInc2 жыл бұрын
Thanks for watching, Honorato! :)
@josephhernandez94282 жыл бұрын
Is the hand raiser video cheaper than videos 2 & 3?
@bonassKamer2 жыл бұрын
thank you
@WesMcDowellInc2 жыл бұрын
You're welcome.
@DrMcampbellDC2 жыл бұрын
Great content. Thank you. I downloaded your free tool kit and I’m looking forward to using it.
@WesMcDowellInc2 жыл бұрын
You bet Michael! Have your way with the tool kit :)
@TonyHardy-CannyCreative2 жыл бұрын
Love this Wes. Always love your tactical stuff about Facebook ads. Helps a lot - appreciate it.
@WesMcDowellInc2 жыл бұрын
Anything for you guys! Thanks for watching! :)
@mohamedzkr9402Ай бұрын
Still working in 2024 ?
@HarrySingh-oq2ne2 жыл бұрын
The toolkit didn't appear. Is it because im on my mobile?
@WesMcDowellInc2 жыл бұрын
Hi Harry! Have you tried accessing it using your computer? I checked and it works for both computer and mobile. 😁
@IrinaBeier2 жыл бұрын
Hi Wes, I really enjoy your videos. Would you like to do a special video similar to this one for the Product Businesses? It will help a lot of people. I would love to learn how to create a FB Ads Funnel for my products. Thanks!
@scentofcanela1803 Жыл бұрын
I second that🧡
@sommzyglobals Жыл бұрын
You can actually duplicate this strategy in product base business, what matters most is the content and context
@SharonKenny2 жыл бұрын
I keep getting shut down cos I'm a matchmaking
@directormikkell2 жыл бұрын
Based on that, I think you should do ads that focus on what problem matchmaking solves and then the ad lead persons to some material that helps them with those issues (improve self confidence, learn more about yourself) and within that material, you can advertise the match making service. I think that may serve you better.
@denniston2 жыл бұрын
What do you reccomend as a minimum ad spend to know if your funnel is working???
@WesMcDowellInc2 жыл бұрын
Hey Jason, depends on a lot of factors, but I think $20/day is a good place to start. Cheers!
@sidneenutter2432 Жыл бұрын
Do you feel this is still an effective strategy for 2023 since fb ads have changed a bit?
@WesMcDowellInc Жыл бұрын
Hey Sidnee! I actually have a new video about FB ads - kzbin.info/www/bejne/qanGc5SYm82jerM Check it out! 😊👍
@andrewschilling2 жыл бұрын
Well done. Your videos are extremely clear and concise...AKA refreshing. Thanks for what you do, just subscribed!
@WesMcDowellInc2 жыл бұрын
Awesome, thank you, Andrew! Happy Holidays! :)
@andrewschilling2 жыл бұрын
@@WesMcDowellInc 2 quick questions, my business is in Edgewater, CO which is just on the edge of Denver. Would you suggest using the handraiser for something like that? Lastly, in one of your other recent videos, I thought you mentioned that we should be using the lead generation objective (instead of conversions) given the changes from Apple? Could you please clarify that?
@themanthemyth79502 жыл бұрын
Can I use this is my audience is a lookalike of customers? It will not be less that 1M, but 2-3 Million of course. If not, what do you recommend for big lookalike audiences?
@dennisthiele9080 Жыл бұрын
Hey Mate, love your content! just watched the video with the best pro tips for 2023. Got from there to this video. Is it fair to say that the point of using target audiences, lookalikes and so on is not completeley up do date? Because it goes a little bit against what you and your peer experts said in the last video. Letting the FB algorhytm do its work. It works best
@maricalaing84182 жыл бұрын
This was incredibly valuable. Thanks so much, Wes!
@WesMcDowellInc2 жыл бұрын
My pleasure! Thanks for watching Marica! :)
@DrMcampbellDC2 жыл бұрын
Thank you for the great content. And the free took it! :-)
@WesMcDowellInc2 жыл бұрын
Our pleasure! Enjoy using the tool kit!
@edonshala6 ай бұрын
Dose this still works
@Elio362 жыл бұрын
Hi Wes, Thanks for the useful insight. Do you have a Facebook ads for Product Businesses kit available to download? I'm interested in learning how to create a FB Ads Funnel for my products. Thank you!
@thatweblook2 жыл бұрын
Thanks Wes! Another great video. What % of total Ad Budget would you allocate to the (Joey Tribbiani) Engagement Campaign you mentioned in your last couple of videos?
@WesMcDowellInc2 жыл бұрын
Great question! $5 a day should do it for those
@thatweblook2 жыл бұрын
@@WesMcDowellInc perfect, thanks!
@gwilchek Жыл бұрын
This is 2022, do you have an update for 2024 or is it same strategy?
@WesMcDowellInc Жыл бұрын
Hey Garrett - I actually published a FB ads video today - check it out: kzbin.info/www/bejne/i3yymHaAm857sKs and here is another more recent video: kzbin.info/www/bejne/d2m0p52sqa51hsU
@rzvvvvvvvv2 жыл бұрын
I have a question, I got a Facebook and Instagram page where I sell my products so I don't use a Pixel, if I get a site will my conversions raise? Because right now I'm not getting any sales, will Pixel optimise my ads?
@oukastoukast2 жыл бұрын
Thank you for all this info, is this strategy outdated with the new Facebook and Apple iOS?
@danscreativespace2 жыл бұрын
Hello Wes thanks for the information. I had a question on the engagement ads. Are these ads running to the 3+ second video watched group?
@Vaastuwisdom2 жыл бұрын
Hi!is this funnel suitable for consultation business..?
@WesMcDowellInc2 жыл бұрын
Of course! You can use it too for your consultation business. 😁 Thanks for watching! 😊
@idariousosborn75702 жыл бұрын
Super helpful Wes, thanks... I'd love to take some action on your advice but I need a bit of help understanding something: What would be the step-by-step process of targeting a major city such as Houston or Dallas with ads regularly? I'm operating a service-based business and my #1 CTA is for a free consultation and if like to consistently keep that opportunity out there in the marketplace.
@WesMcDowellInc2 жыл бұрын
Targeting a city is as simple as just typing it in on the ad set level when you're choosing the geography of where your ad will show. Just look for the map and that's where you'd start typing it in. Cheers!
@idariousosborn75702 жыл бұрын
@@WesMcDowellInc Thank you again!!
@TheEthanWadsworth2 жыл бұрын
Would you set these up in separate campaigns?
@WesMcDowellInc2 жыл бұрын
Hey Ethan, yes. Whenever an ad has a different objective you don't have a choice, you can't have different objectives in a single campaign. Cheers!
@MMcCarthyRealty2 жыл бұрын
Wes, does this formula still apply? I know in subsequent videos you spoke of (once or twice) Facebook changing things up and many things you said in the past needed updating. Does that apply here?
@pam188882 жыл бұрын
Does this also apply to Instagram? Considering its run from the same Ad Manager? Also can you recommend someone good to show us how to do this, take us through step by step.
@ODaughterofZionMinistries2 жыл бұрын
getting a cup of tea and a note pad. this should be good!
@WesMcDowellInc2 жыл бұрын
Better prepared right? 🤣 Thanks for watching! :)
@grapeleaf632 жыл бұрын
Wes, I'm so grateful for your generosity. The tool kit is incredible. However, I'm going to speak with one of your consultants to see if you guys can place ads for me affordably. thanks again.
@LazerrickRobinson2 жыл бұрын
Where did you get the ad illustration graphics from in the power point? I do power point videos and I've been lookging for graphics like that to include in my videos.
@GritandGrace2 жыл бұрын
Is it advisable to choose a major city an hour from your location if it is indeed part of your service area to increase to that 1m audience, or would the ads be more effective casting wider net in a smaller radius area from your base?
@limuelcelada24762 жыл бұрын
Very detailed tutorial, Amazing!
@WesMcDowellInc2 жыл бұрын
Glad you think so! Thanks for Watching!
@adamsnyder55742 жыл бұрын
Thanks Wes! Appreciate this video - I've learned a lot from you, cheers brother!
@WesMcDowellInc2 жыл бұрын
Glad to help, Adam! Thanks for watching :)
@adamsnyder55742 жыл бұрын
One quick question - would you recommend doing the bonus tip first (engagement, likes, comments,shares) or running the ads first? I fit into the less than 1M audience category. Thank YOU!
@salesmarketing44572 жыл бұрын
Hey Wes great video but what if you don’t have many previous clients? 🤔
@LeQwane2 жыл бұрын
Hey Wes, have you attempted to use this formula outside of facebook feed posts? Ex. Instagram stories
@WesMcDowellInc2 жыл бұрын
Yes Leqwane, this works across the board for most placements, including IG!
@LeQwane2 жыл бұрын
@@WesMcDowellInc When a page has organic traffic through reels/ IG video could boosting the reach of that organic "hand raiser" content be used as a substitute over paying for video views? Context: The following ads simply retarget the 3s viewers of the organic content.
@dratiesoapcandleco.55232 жыл бұрын
Will this funnel work with a product? If not, do you have a video about funnels for products?
@deethesinga60302 жыл бұрын
My audience is not 1M as I am trying to target my local area so should I not follow this?
@WesMcDowellInc2 жыл бұрын
Hi There! You might wanna check at 9:10 as I discussed the funnel under 1M. :)
@theglory38132 жыл бұрын
So how do we start? Post the video just like that?
@Tam712 Жыл бұрын
So helpful! Thank you.
@WesMcDowellInc Жыл бұрын
You're welcome Tam & thx for subscribing 👏
@seoxpert70732 жыл бұрын
Hy Thank you. Can you make a video about how to manage clients accounts. How do you get access to their manager account and Ad account
@minicrew78502 жыл бұрын
Thanks! Very clear and informative. This was great.
@WesMcDowellInc2 жыл бұрын
Glad it was helpful and informative. Thanks for watching.
@minicrew78502 жыл бұрын
@@WesMcDowellInc Do you consider "The Hand-Raiser" to be one of the constant engagement ads that are running (talking about at end of your video), or are those slightly different?
@sukuchen2 жыл бұрын
+1
@douglasbeattie37772 жыл бұрын
Will definetely give this a go. 1 quick question, what percentages would you assign the ad rev for each advert?
@quickfactsdaily12 жыл бұрын
Real value video! thanks bro
@WesMcDowellInc2 жыл бұрын
You bet! Thanks for watching!
@theglory38132 жыл бұрын
So would we just post the ads video on facebook like that?
@americanbuilttolast2 жыл бұрын
THANK YOU, Wes. 🙏
@WesMcDowellInc2 жыл бұрын
Any time! Thanks for watching 😊
@jimmylingjiengming94152 жыл бұрын
thanks for sharing!
@WesMcDowellInc2 жыл бұрын
My pleasure, Jimmy! Thanks for watching! 😊
@adiazcazorla Жыл бұрын
is this still the best strategy?
@WesMcDowellInc Жыл бұрын
Here are some updated tips for 2023 - kzbin.info/www/bejne/qanGc5SYm82jerM&lc=UgyHrwdZTQORcz1Ivyx4AaABAg
@lipnpour2 жыл бұрын
Hi Wes - for the ad wingman and offer ad for the audience under 500k, what budget do you recommend for each ad?
@thiagopiva20842 жыл бұрын
Start with 2 - 5 usd each ad set, then increase as needed.
@ODaughterofZionMinistries2 жыл бұрын
i love it, i think this could help during these last two months of the year when competiion is fierce! Do you like likes campaigns, do they work to build value instead of a post engagement campaign, will it lower costs also? I ran a likes campaign that had thousands of likes on it, i felt it did help but can't be sure, will it do the same as your suggestion for the engagement campaign?
@WesMcDowellInc2 жыл бұрын
I like engagement campaigns because they are meant for all types of engagement. In the hierarchy of engagement, likes are actually down the list of what FB weighs as important. Comments and shares are higher, so its a god idea to "season" your facebook account with all that good engagement. Cheers!
@ODaughterofZionMinistries2 жыл бұрын
@@WesMcDowellInc thank you! I will use my best posts and run an engagement with the post engagement objective : ) It mmight be cheaper than a likes campaign too i'd think.
@Gracefarmogunstate2 жыл бұрын
Thanks
@WesMcDowellInc2 жыл бұрын
No problem. Thanks for watching!
@ocastaned2 жыл бұрын
I think you forgot one important thing. Where are we sending the traffic to for ad1? Our landing page, squeeze page, Facebook page, Instagram profile, etc.?
@WesMcDowellInc2 жыл бұрын
Hey Fernando, as I said ad 1 is a VIDEO VIEWS objective, the purpose is not to take anyone off platform.
@ocastaned2 жыл бұрын
@@WesMcDowellInc I got it. Thank you so much.
@LifeOfInsamity2 жыл бұрын
How long would you recommend running this content?
@WesMcDowellInc2 жыл бұрын
As long as its profitable, it keeps going! Ad 1 keeps feeding the audience for Level 2 ads, and it can just keep going!
@brandonlong20642 жыл бұрын
Amazing thx for this
@WesMcDowellInc2 жыл бұрын
You're welcome! and thanks for watching! 😊
@LehighValleyBinCleaning2 жыл бұрын
I've been watching your videos and trying to learn as much as I can. Where I'm getting stuck is that I WILL BE (currently building a waitlist) offering a service in a local area. My target audience on Facebook is simply based on geography but is only ~70k people, much lower than what you discuss in your videos. How can I apply your concepts to my business?
@Vj454592 жыл бұрын
Target everyone with desired interests. Also create lookalike audience.
@PatrickHallScreenwriter2 жыл бұрын
👍
@WesMcDowellInc2 жыл бұрын
Hi there patrick! Thanks for watching! :)
@sedonawyse20872 жыл бұрын
Hi Wes, I am new to following your videos but I love the content! I am creating a funnel ad just like this for a local gym, but I am confused on a few things. First - since my audience size is under 1M people, I am just creating the second two ads. For the first one, I am going for a reach because my audience is about 400K, does this mean that we completely ditch the video views ad? If so, is my reach still supposed to send them to a destination? That seems to be the only option. Second, when do we create the audience that watched the video for 3+ seconds - when we are creating the 2nd and final ad? I am confused here. If it is during the second ad, do we change the 365 days option to 30 days? I appreciate your help!