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"Healthier, delicious, all-natural. Actually, we are all that and a bag of chips. How do we do it? Well, first, let's talk about how we don't do it. We never fry our chips. That just puts a lot of stuff in there that we could all do without. We never bake our chips either. That just takes a lot of flavor out, which, as snackers, we simply can't do without."--popchips