The McSponsored Stream Incident

[@TheLibraryofLetourneau]

before you comment about the boycotting stuff, this is what NL had to say in the Discord server: -I had no idea what McDonalds had to do with gaza and still don't but I will read up on it -well I don't want people to make excuses like "yet you use a cellphone" etc -- the real excuse is I just didn't know so that's on me -it's important to people and they can express their feelings over it, moreover it will impact my behavior in the future -it's all good honestly, I appreciate being made aware stuff regarding the subreddit hate threads: -I will not check the subreddit, that is the hater domain and I love that for them -it is just normie brain where the older I get the more I'm like, if you haven't liked something for this long just leave -when I had more time I tried to interface more w people like that to keep them happy but there's no winning really bc for every person you placate you change something that irritates more people anyway -this has happened enough times in the past -- new logo/branding, psychoanalysis after NLSSes, changing the thumbnails to not just be cartoons anymore, etc. -people are entitled to not enjoy the content and post about it I'm just surprised, wouldn't be me -in the end I do the same thing with stuff I don't like on stream so you won't hear me getting on my high horse too much

[@njebs.]

As someone boycotting, I respect him being honest about not being aware, and not doubling down. This is why I respect NL so much.

[@Porkthepie]

Tbf I had no idea about the boycott and I thought I was terminally online. There's no McDonalds near me so I guess I'm good 😎

[@njebs.]

@@Porkthepie fr people tripping over themselves thinking they are fighting for a cause by trying to catch out normal people do so much damage to their message. It's insufferable.

[@bbenny9033]

probably worth noting that the fast food boycotts arent "official" targeted bds ones, rather organic grassroots efforts after some national chains supported the idf.

[@nnm711]

Honestly, I was most disappointed that the thing was in Canada only, as if most of his viewers weren't from other places in the world, and McDonald's wasn't spread around most of the world. Politics be damned, don't care. The whole segment was really bizarre though, NL shilling for the McD's app so shamelessly and repeatedly asking for "lionFries" in the chat. For a couple hours he turned into a chinese tiktok streamer.

[@kekchanbiggestfan]

I’m 24 and I’ve never felt so old watching NL in a shootout with Peter Griffin in Fortnite sponsored by McDonalds delivery

[@AOTSismyhero]

Yeah what the fuck was that

[@KittyBangBangBoom]

Insanely relatable

[@jackl8025]

It's so unhinged lmao

[@lua_amaterasu]

One day we are feasting on Cine2Nerdle Battles, the other we have to live this fever dream

[@ketsuakagi5646]

This is like an advanced jerma bit but he’s actually just sponsored lmao

[@the_father8520]

it's new tech, jerma taking notes

[@lukejf01]

Yeah obviously he couldn’t make it *as* funny as a fake sponsored bit because… it’s actually sponsored, but the guy who said “McDonalds would be a Michelin star restaurant if there was only one of them” being sponsored by McDonald’s makes sense lol

[@MrHeart12]

Also it worked so hard on me. Just now I was picking up an online grocery order next to a McDonald's when I clicked on this video amd after the first 5 minutes I was in the McDonald's drive thru going for nuggets and a big Mac. These calories are on you, EGG. You gained me 5 pounds for some cash. Lol.

[@lukejf01]

No idea about the boycott thing. I just don't eat McDonalds so that's on me.

[@greenoftreeblackofblue6625]

The stream itself is funny there's no need to make bits about it super felicity. The sponsorship is funny the bit is knowing so and taking it seriously instead of doing the marvel shit of making bits about it like. "The McDonald's border is right behind me right now isn't it?😏"

[@xordid]

i watched the majority of the stream yesterday, got up for work today, got McDonalds breakfast on my way to work (i never do that) and am JUST NOW realizing that i might have been psy-opped. what the fuck, man NOWAYING

[@TheLibraryofLetourneau]

ADVERTISING DOES WORK

[@AcmeMonkeyCompany]

Don Draper is pogging reading this comment

[@brandonchin9873]

NPC moment

[@redaffix7320]

@@TheLibraryofLetourneau Clear advertising tends to work well. With how blatant and fun the whole thing was in spite of being an ad, definitely made me want to walk the extra 2 blocks for a McD coffee instead of Tim's.

[@OGReStart]

@@redaffix7320 Totally agree. Advertising is the art of weaving products into our habits by any means necessary, and I think there's some "parasocial" or "fun" element that at some level- works for these online audiences. It's crazy how many related and unironic comments there are when it comes to internet personalities and sponsorships actually working😅

[@jonfox4022]

I've been putting back a liter of McDonald's Sprite with every meal since the stream and I've never felt better, thank you NL for the very real health advice.

[@Ghostsoulless]

You will be missed 🙏🏼

[@joshua_cr4948]

​@@Ghostsoulless😂

[@gothenmosph5151]

Me too! (just leaving this here for the future class action suit)

[@s4db0i]

Oh so NL can sell out for a shitty mobile game, but not for a delicious meal of extra crispy fries, a Big Mac®, and a nice Mcdonald's Sprite to wash it down? Y'all hypocrites. Me? I'm lovin' it.

[@saintsalieri]

Mobile games are not remotely as destructive as McDonalds.

[@rocktheboat56]

id argue theyre worse@@saintsalieri

[@saintsalieri]

@@rocktheboat56 Then I suggest thinking a little more critically about the world you live in. McDonalds has been a pioneering company, not only responsible for its own activities but for wide ranging changes in how we live our lives generally. We can recount some of their achievements: -Like tobacco and oil companies that have suppressed science and regulation harmful to their businesses, fast food companies like McDonalds actively campaign against animal welfare legislation, nutrition disclosure legislation, environmental information about how harmful meat consumption is, and labor laws that impact their reliance on extremely poorly compensated workers 
-Meat consumption is the most environmentally destructive habit we have, and McDonalds is in a real sense responsible for the massive growth in the rate of beef consumption in rich countries. -Consumption of food like that served at McDonalds is also directly responsible for the most common forms of morbidity in rich countries (diabetes, heart disease) 

-McDonalds pioneered a form of advertising that sought to obfuscate the relationship between corporation and consumer. It started with a clown aimed a children, a general wholesome Americana image. Later, McDonalds began targeting the black community in America (who are currently much more likely to die from heart disease than white Americans). McDonalds very aggressively moves into developing countries now, exporting a wasteful, destructive, and unhealthy way of eating that outcompetes local options just as it did in the US 

-In the context of the discussion about “parasocial relationships” with influencers common around these parts, it’s telling that so successful has the McDonalds branding model been that many can’t even understand the degree to which they’ve been influenced into feeling a strong emotional bond with a corporation 

-McDonalds also pioneered a starvation wage, assembly line approach to food service built on the lie that it is a “stepping stone” job for teenagers. Wages have been driven down for decades as a result of the success of this approach, and the ability of companies like McDonalds to aggressively move into markets and erode alternative forms of employment.

[@shanep01]

@@saintsalierishut up nerd, nl just collecting bag

[@rocktheboat56]

@@saintsalieri Either you copy and pasted that, or you actually sat down and wrote all of that. Whichever the case, it's sad because I'm not taking the time to read probably even half of it because I'm not going to write an essay responding to it. However i'll still state my argument, the tech industry as a whole is to my knowledge much worse for the environment, and humanity. With some quick googles the mobile games industry rakes in 90b~ a year and mcdonalds at 25b~ a year. With that directly funding companies like google and apple(google store and apple playing being the 2 largest mobile gaming platforms pretty much uncontested), which im sure we both know aren't the best multibillion dollar corporations, through them taking 30% cuts. Mobile gaming addiction is also crazy bad in quite a few cases, being addicted to your phone is not good, pouring your bank account into it is worse. The predatory practices of some of these game companies and how they hook you. I could easily be making an argument about how we need to be protesting mobile games to stick it to google and apple. But the problem with that is the entire tech industry being in bed with each other and my protest would more than likely never been seen or heard by anyone, if they wanted it that way. At least with mcdonalds there's a physical store to stand out front of to spread your word, whether mcdonalds likes it or not. Mobile games being relatively low effort to make for the amount of money they bring in is insane and not good because that money just feeds into even bigger facets of the tech industry. Mobile games as a whole just pushes forward the crazy dystopian future we're heading towards, theyre just fucking trash that you don't get anything for doing that you pour money into and at least with mcdonalds you get a fucking burger and i could just keep ranting. I guess i wrote an essay anyway. youre not going to convince me you're right. mobile games are still and will continue to be worse for humanity as a whole than mcdonalds, and i'd urge you to reconsider yourself to think a little more critically about the world we live in.

[@aeteno703]

I can't imagine how good of a bag NL got from this stream. Luna is going to be driving brand new Bugatti's all her life.

[@aeteno703]

i left pretty early in this stream because he was doing his Corpo Speak and im not interested if there isn't the threat of him going off the wall and jumping at someone (call me a psycho i've been watching for nearly a decade, i get to have this) but that's where my issues end. is what it is. redditors are crazy. I remember how they were in the NLSS days. awful. memes were good, but any time anyone decided to try a serious voice it was awful. why cant we just laugh

[@Materialist39]

especially pushing the app so hard, this is about as primo of a one off sponsorship as you can get as a streamer, unironically could be a 5 figure deal

[@Blackobluna]

"I drove this one yesterday, it's used. Give me another"

[@shreycod4]

@@Materialist39I'm pretty sure every big corporation sponsor for a streamer of his viewership offers at least 5 figures

[@nar2872]

Nah bro, Luna's not gonna get shit. K8's first in line for her hatsune miku ferrari that NL promised to get her.

[@KrisKrisKrisKrisKris]

this is how I find out I missed the greatest stream of all time

[@patches.742]

Legit gonna watch the VOD of this, what was the date?

[@henryohse1]

@@patches.742 seems like it was yesterday

[@connoregan9742]

@@patches.74212/12/23

[@aaronmelgar7116]

Why am I getting a "read less" option for your very short comment?

[@aloisio5103]

Considering you could probably make a "DoorDash hate Supercut" by now, this segment is soooo funny bro ICANT. I love how this came out just after he had that rant about how sponsorships and ads don't work at all.

[@QBeeIII]

even if the sponsorships don't work, he gets the bag either way doesn't he?

[@aloisio5103]

@@QBeeIII Of course, I'm not hating on him. I just find it funny that he got what is probably his biggest bag right after saying "don't tell 'em, but I think marketing is just a huge scam".

[@AdamGaffney96]

I'm laughing at the guy saying NL puts in less effort now than he used to. As an old head I can confirm, my man just hit go live with 3 games in mind and just saw what happened. They're talking like he used to spend hours toiling over the NLSS, when it was just some guys bein dudes.

[@lindsayt4096]

Wasn't anything about the effort. I do remember back before Twitch Prime existed when NL was very humbled by donations and actually telling people NOT to donate, even disabling donations and getting flustered when Kate would tell people to subscribe or donate.

[@sportsremixes1]

He literally does 5 5-hour stand up routines every week, what is that guy talking about?

[@dokidokiduckie]

​@lindsayt4096 What do you want from him man? Bro is in his 30s with a family to support. He can't not care about making money. Would you prefer he left the donations button off forever and was dirt poor, but still streamed for you out of the goodness of his heart? Yall whack.

[@radeklew1]

To be fair it was a huge amount of work scripting nine hours of content EVERY week

[@cycy8699]

hes literally just a guy omg

[@renatlottiepilled]

The fact that the game he chose for the sponsored stream was Fortnite, it feels like a ironic over the top bit but he got the bag out of it which is also great

[@doghat1619]

It was likely mandated by McDonalds.

[@meadow6760]

This sponsorship was one of the funniest bits I've seen in a while, it feels like a parody of itself

[@fricolorlfc6252]

the bag mustve been massive to make him use that absurd overlay

[@fricolorlfc6252]

also i dont really care, this is his job and he needs to make money for his family. ive been watching for almost a decade and i really couldnt give 2 shits about this other than the overlay was extremely funny

[@TheLibraryofLetourneau]

i cant imagine what the marketing team was thinking with that one

[@draconocor]

move facecam to eat burger like a vtuber -> "this is the future of entertainment" -> "now watch this drive" goated bit

[@BensonLe]

It can not be understated how much of a change it was to make the overlay black thank you Librarian. I was laughing it up watching this live but couldn't stand looking at it for more than half an hour at a time

[@TheLibraryofLetourneau]

yeah its crazy how much better it is, whoever chose to do that color + border size needs to be fired loll

[@buster234100]

What was the original?

[@seantheplayer101]

@@buster234100 The bright ass McD red

[@gunchpussy]

A bit so funny I had a friend ask me while I was at work why NL has a giant blinding McDonald's ad

[@dsi24]

I still think the craziest thing about the whole stream was this extremely pro-privacy (some might even say paranoid but I disagree) mfer holding his damn PHONE SCREEN up to the camera, LIVE. Just how much did McD have to pay for that?

[@TheLibraryofLetourneau]

yeah like what if his CPA called him at that exact moment and he leaked their phone number, surely that thought would've crossed his mind

[@Ugore1]

man who wont open game settings on stream incase it doxes him holds up entire phone for everyone to see, shocked me too XD

[@m4r1o148]

Big brain McDonald's provided him with a dedicated phone

[@PenumbralFigure]

the phone reveal was truly bizarre

[@poppatang4216]

He said he keeps his phone on do not disturb very often. I’m sure it was the case here too- no texts/calls would have had the opportunity to pop up

[@jake975]

The mcdonalds ads were absolutely hilarious to me, it just made the stream have this kind of surreal febrile vibe to it. I didn't really know about the boycotting thing either but I also never get mcdonalds so idk

[@redaffix7320]

The backlash was so weird to me. The dude's done advertising for a lot of companies over the years. He was a big Paradox fan when he did the EU4 and Civ stuff. Same with the streams with Jerma, Ludwig etc. Did some advertising and made sure it was entertaining. I'm okay with that, compared to weird invasive ad stuff, dark patterns or sneaky advertising. Edit: Just remembered the Digital Storm one too. He's good at being an endearing shill.

[@K..C]

I consider myself to be at least decently aware of activism going on about the conflict, and I, 4 months later, have just learned about the boycott right now. And after reading all the crazy comments from people who can't seem to get off their high horse, I really want to get some McDonalds out of spite

[@connorsmith75]

This stream is 10x funnier because of the subreddit acting like he committed a murder

[@BlueCrashFigurineHoldingWumpa]

NL always on point with his jokes, I call that great !mcdelivery

[@exoqqen]

"a second delivery has hit the stream" in chat took me out

[@Phoenix0F8]

God damn, as much as we all love the thumbnails which make us stir in our trousers as we question our sanity, we must also express our love for the artistic masterpiece thumbnails such as this one. Bravo, sir. Bravo.

[@TheLibraryofLetourneau]

i knew i had to do it the moment i thought to include the anakin obiwan clip

[@Snyphurr.]

Honestly im just surprised these big fast food companies are branching into the twitch community. 5 years ago I would've never even acknowledged the possibility of this happening. Also Little Caesar sponsored food poisoning stream when?

[@doghat1619]

It makes sense, gamers are lazy and don't cook their own food, this is sponsored for mcdonald's delivery app.

[@thezachster18]

why sponsor when lil caesar ran the stream for a month and is still talked about once a week?

[@reinron]

McDonald's has had promo streams with twitch streamers for years. There was a fun case almost five years ago when a relatively large Twitch streamer (Jericho) got a huge ad deal with McDonald's through Twitch. He proceeded to fuck it up the worst way possible by calling coins that they gave him Whopper coins and he was playing smash using Robin in a red outfit, even saying Red Robin out loud. McDonald's and Twitch got big mad and there were even legal issues involved.

[@mik3e]

Eh not too surprising 5 years ago they were sponsoring Csgo majors

[@Snyphurr.]

@@reinron that is very interesting

[@PepperoniVT]

LOL the car edit at the 43:23 bit was great. Thank you Librarian for combing through this stream and also for editing the border from red to black. Much appreciated! Really makes all the difference enjoying the content with just that change.

[@rylanmarriott8116]

Holy, people are unhinged man

[@AcmeMonkeyCompany]

The community's reaction to this was a quintessential internet moment

[@IrisRisen]

NL using the YT makeup guru hand method to show off the nuggets is the funniest bit I’ve seen in sometime

[@vmp916]

Everyone talking about Luna’s college fund but let’s not forget the real winner of the day, the Canada Revenue Agency and NL’s tax guy

[@strangeshotgun]

McDonald’s killed my dog

[@renegadeprism42]

McDonald's fk'ed Mai waif😡

[@pyramear5414]

McDonalds burned our crops, poisoned our water supply, and brought a plague upon our houses!

[@ianberry5562]

Dog didn’t drink enough sprite

[@TheWheatless]

I can’t believe NL has literally murdered Palestinian children with his bare hands. I will only watch 75% of his uploads in protest.

[@rthomas566]

+2

[@elevationsickness8462]

I will only watch Librarian uploads in protest

[@paulunga]

Based

[@MrMapacheco]

​@@elevationsickness8462based

[@earlofpants]

+2

[@GamingGrandpa101]

Even thought it was a little too strong of an add I thought the banner was hilarious, I’m really glad nl was able to get sponsored by them and I hope every now and then he continues to get sponsorships that pay him really well. He’s worked hard for 10 years and deserves to make a big now and then. And thank you McDonald’s for sponsoring him too!! Big W

[@GamingGrandpa101]

Bag*** not big

[@AgentDarkBooty]

I dunno about all that drama but I couldn't stop laughing at this fever dream of a stream. The overlay had me cackling like a witch.

[@TheLibraryofLetourneau]

i think this is the true community divide. people who found this stream genuinely hilarious and those who hated it

[@AgentDarkBooty]

@@TheLibraryofLetourneau A new Type A and Type B dynamic.

[@MrKrabbs2009]

I was sick and really bored so I clicked on my boy Ryab's stream and was greeted with red and yellow banners filling 50% of the stream window. Was honestly hillarious, I just checked 5 minutes of chat spamming fake corpa comments, figured out he is currently playing another SAP-like and dipped. The next day threads of NL subreddit popped up on my home page and I do love me some drama, so all in all this was a great experience, might be nice to shock the system once in a while.

[@explainedinanutshell]

Thank god McDonald's was advertised to me today. I had never heard of McDonald's before this. Thanks NL!

[@FayezButts]

Advertising works!!!

[@greysonmiller9407]

Guy writes entire dissertation cutting apart NLs character, covering his bases as he goes, constantly condescending, admonishing him for a one off sponsored segment with no precedent, making a detailed analysis about a man he's literally never met "I dont understand how he is so cynical and hostile towards his fanbase" You cant make this shit up ladies and gentlemen

[@speenbrandt]

the fact that a mcdonalds sponsored nl stream is real is hilarious and the fact that it perfectly aligned with some horrible controversy honestly just makes it more funny. If he would have just brushed it off with a joke I would've laughed along with it but its cool to see a genuine measured response. What a classy fella

[@Momentos58]

Did he give a measured response? I missed todays stream :o

[@speenbrandt]

@@Momentos58 im not sure if he's mentioned it on stream, i was just talkin about the discord stuff in librarian's pinned comment

[@galga4864]

Did he at least get a lifetime supply of Mcdonalds Sprite?

[@Materialist39]

Librarian, you better be sending an invoice for this 45 minute ad

[@TheLibraryofLetourneau]

even the mcdelivery ad read was funny lmao

[@Mulch4321]

"The McPivot" ICANT

[@johnlecavalier6199]

A bunch of internet people with misplaced anger vs a bunch of internet people apathetic towards real world events. Truly the worst of both worlds. Looking at NL's response, I admire how he handled the situation

[@monki2945]

Everyone saying we should be boycotting McDonalds has spent over $1000 at McDonalds in their lifetime.

[@maganashaker167]

@@monki2945no? Everyone should be boycotting macs anyway because the food is expensive and poor quality.

[@johnlecavalier6199]

@@monki2945 i mean, yeah? the more buying power you have, the more you can take away from the company. that's how boycotts work.

[@JohnnyStrelok]

@@monki2945 I see it the opposite way. The people boycotting McDonald's right now are scarfing down quinoa and chick peas. Their boycott means nothing because they were never customers to begin with.

[@OGReStart]

@@JohnnyStrelokidk man I just eat a ham sandwich and a moldy banana peel and I'm pogged 🤷‍♂️

[@flashparodox7612]

the peter griffin bossfight had me crying thru the entire thing, funniest stream segment in recent history

[@Thatsbornfkdo]

Librarian really edits a cinematic masterpiece in less than 24 hours

[@bruhbruh3324]

Can I have uhhhhh 20 piece chimken numget thank you

[@CountCristo]

Thanks for making the overlay black rather than red - much more watchable

[@enumthunder]

this entire thing, the bits, the thumbnail, +20 I'm pogging out of my mind and laughing out loud this comes on the back of me spending the morning in the hospital cs my body is C tier at autonomic regulation, thank you for the laughs Librarian (&NL I guess)

[@DevoBlade]

I won't lie, the McDonald's sponsored stream was fun as heck.

[@TheLibraryofLetourneau]

lionFries me

[@earlofpants]

getting a mukbang type segment from him was cool we would literally never have gotten that without mcdonalds sponsor

[@chastermief839]

he keeps praising the taste of the fries but every time he eats one he looks like he has to muscle it down

[@nottherealnorthernlion9893]

with that said, we're finally going back to the Mcdonald's Sprite arc lets go 🥤 🥤 🥤 🥤

[@Ozo194]

a whole year of forcing the dumbest bit of all time finally paid off lets goo (please never stop)

[@loud_gooning]

i think it was more of a shock to people when the usual sponsored segment is him saying "we were sponsored to play this game its on sale now" to looking like hes streaming on the mcdonalds twitch channel. still though the people who spend too much time on the internet are blowing this way out of proportion.

[@invention64]

Of course the first stream I watch live is the MCad stream

[@TheLibraryofLetourneau]

my condolences brother

[@SourSourSour]

I love that he's gone off a few times lately about going 90s modenot using delivery apps, and then this pops up

[@zankaa8031]

Ok now I need you to make a compilation of all the times he hated on doordash/skipthedishes/apollo for ordering them

[@santiagowho]

Bro WHAT did I miss?!

[@BlueLily342]

I popped in the stream, saw the disgusting overlay, said "get your bag king" and left

[@de-ment]

#Ad the Mcdip sauces are so yummy, they almost remind me of how refreshing it was when I shot the McDonalds barrista with my S&W .357 magnum at Denver, Colorado back in 1997 for handing me a McChicken instead of the deliciously classic Big-Mac that i ordered.

[@janreal84]

I just checked. Glad you're out and got your life back on track!

[@mintcream7017]

'i dont hold his success against him and i really dont like to speculate about his finances' .... proceeds to hold his success against him and speculate about his finances.

[@QBeeIII]

this stream was on my birthday so i wasnt around to see it, but oh man its the greatest birthday gift i could ever have

[@tomguglielmo9805]

That piercing intro made me think I was watching The Shining or something. Stellar video bud. You deserve the growth, of everything 😉

[@Seb_Falkor]

I love redditors and general internet user entitlement. It's so entertaining

[@paradajzisnicla]

The discussion threads reminded me of AITA nutjobs, how the most insane people get upvoted to the top. People need to touch grass.

[@0Rookie0]

@@paradajzisnicla ^ OMG So this, updoots everybody.

[@Timbo86]

@@paradajzisnicla Did I miss the crazies? Yesterday I checked the Reddit out to see the discussion on this fever dream of a stream, and the general sentiment was "Weird stream, oddly funny. Hope its a one-off sponsor, get that bag". His tweet was filled with the boycotting stuff though.

[@stauner32]

Watching your favourite stream lose his integrity.. is that also entertaining? idk man but i personally have spent over 400 usd on this dude all so he could use me to get insanely jarring sponsorships.

[@thebussypresident7085]

@@stauner32 You didn’t spend it on shit parasocial Andy, you gave him money.

[@CountCristo]

I appreciate the pinned comment giving context - NL as always stays winning in the response. Thanks

[@matthiass._.]

This is the exact moment NL truly became the guy in the ad. Without a doubt.

[@Purin1023]

You can tell he loves hamming it up for sponsored bits. Its fantastic content

[@daybrake2]

I cant believe people were mad about this, this was the most tame sponsor ever. Reddit really is the worst place on the internet

[@juice17776]

It really depends on what circles you’re in. I’m not that online and I knew about it because I’m friends with a ton of activists and most people I follow online were posting about this stuff every day. If your friends aren’t, then you probably didn’t see it.

[@squid_pro_quo]

Chat playing along was so funny

[@jetpacktuxedo]

I appreciate you fixing the banner in post, that was the main reason I couldn't watch live 🙏

[@Komeru_]

Can someone explain to me how supporting a McDonalds in Canada would help the McDonalds in Israel? They're franchised restaurants right?

[@mdaily318]

You are correct. It just depends on your perspective really. Even though these franchises actions were not done with the corporations permission according to the actual corporation, to some not stopping it is just as bad as donating money directly to Israel. Now you draw your own conclusions from that, but do remember that people in Palestine and now outside of Palestine (including innocent non-Zionist Jews) are suffering

[@erfaniom9576]

god forbid the 101st streamer strive to be 100

[@reinron]

People need to GAL

[@RabidGoth]

The "can you have 13 nuggets" bit cracked me up because there's a great Numberphile video where they go over the math of exactly that question, it was terrible then and it's terrible now lol.

[@draconocor]

This was really funny but I hope it doesn't happen again

[@Blackobluna]

I'm salivating like I didn't just eat my lunch

[@CameronHord]

Is this a jerma bit? His commitment is impressive.

[@TheLibraryofLetourneau]

i mean he talks about mcdonalds 4-5 times a month minimum, it was all natural

[@jams8015]

Are people really giving him that much shit for this? Not to be that guy, but I can’t imagine how easy your life must be if this is what’s keeping you up at night.

[@rmiah]

Look back at the backlash when he was doing the working a mcdonalds shift bit a while ago, its just a weird thorn in the reddit’s side the moment you mention mcdonalds lmao

[@litapd311]

so many people are genuinely online too much

[@brandonchin9873]

Get off your high horse, no one is being kept up at night by this. When you post something publicly on the internet you expect engage with it including negatively. The sponsored stream was obviously different so of course people are going to mention it. Ironically everybody that is defending the sponsored stream thinks they’re normal when in reality they are the ones being abnormal defending their parasocial relationship with a millionaire streamer who doesn’t even know they exist. Believe it or not, people can be fans, engage with content, and express their dissatisfaction with said content. You don’t need to defend and baby him, he’ll be okay. 😁

[@adhararadhara4173]

​@@brandonchin9873imagine saying that no ones upset, then typing a 5 paragraph essay

[@rmiah]

@@brandonchin9873 dont care didnt ask the McStream was funny as hell

[@Ragnell123]

lionFries in chat

[@wtfareyousmoking]

a postmodern art piece

[@Grindelwaldos]

I love how librarian says 'just kidding', hides his post overlay AND IT STILL LOOKS SO ASS ICANT

[@PoucoHabilidoso]

This was funny as hell specially after the marketing don't work bit, Also reddit users are so unhinged, damn.

[@Pattonator14]

The thumbnail goes crazy librarian

[@john_john_john]

"I don't hold his success against him, BUT..."

[@annoy4nce648]

Man, people on reddit are so cooked. Not a funny bone in their bodies. The fact they didn't think this was an all-timer is criminal.

[@RadarFinsR]

I was cooking food and this auto played, 45 minutes in I still wasn't 100% sure if the mcsponsorship was a bit or not

[@Level80Sorcerer]

Northernlion went from the Binding of Isaac to the Blindiing (red border) of Mac

[@sharkbit3547]

Insane thumbnail, love ryuk in the thumbnail, also editing goes craaazy, give it up for the librarian 👏

[@BikoFactory]

Absolutely stoked he got the bag, amazing for him. The stream was just as usual too except for the overlay.

[@brandonchin9873]

Nah he was glazin mcdonald’s the whole time; literally every bit was about mcdonald’s, chat what you get at mcdonald’s, here’s how i like my mcdonald’s, etc.

[@BikoFactory]

@@brandonchin9873I'll give you that the eating on stream was out of the ordinary - but not that much different from when he does a game sponsorship and stops to do the sales pitch from time to time. The food banter... That's like NL's bread and butter. Even the praising of McD is nothing new, dude has been vocal about liking it for a while. And no, not EVERY bit during the stream was about McD, that's hyperbole...

[@stauner32]

Dude is already rich I don't see why we have to be happy for him. If a small time streamer got a gig like this I'd actually be happy for them though.

[@BikoFactory]

@@stauner32 "I don't see why we have to be happy for him"... Who said "we" and who said "have to"?? I said "I AM happy for him". I like the man and I love his content, I'm happy he's paid for it. You can go ahead and be a hater for all I care.

[@doghat1619]

@@stauner32 That's not how advertising works though and you know this. They aren't paying small streamers to advertise them. They're paying the big ones. He has a wife and a daughter and 2 very real human sons Tomo and Ryuka. His job is to make money to support his family and he has regularly done sponsored streams. Frankly, this stream is better than the countless number of crappy roguelikes he's been payed to play and then never touched again. The McDonald's overlay took over 15% of the screen, when he's paid to play a crappy video game it takes over 100% of the screen. People don't have this level of backlash when he's sponsored to play a video game, being sponsored by McDonalds isn't any different yet probably paid a lot more.

[@mattiascrowe2549]

Starting with the meeting the spy intro has me in a 15 year flashback man you can't do that

[@jacobwumbo827]

K8s first post-birth meal being McNuggets is so on off-brand I’m dying. At this rate Luna is going to be a girlboss coding UberEats 3.0

[@felix56p]

its wild how his normal cadence sounds fake when he's saying talking points

[@Aidprimero]

When the McDonald’s arrived he started glistening more than usual lol

[@Rumcake256]

I think it's great that NL got the sponsorship, regardless of all the hate and stuff. Plus it was hilarious

[@existentiallamp]

you may not like it, but this is peak content

[@Sk8GamerJord]

It’s absurd how much content this man has made over the last decade.

[@JamezJN007]

OMG cant belive this is a real sponsed stream

[@MioAppreciator]

i have watched hundreds of hour of this man and i *know* he namedrops mcdonalds onstream like twice a week. this isnt an entirely soulless/bag grabbing endeavor, he is genuinely passionate about fast food. as a reviewbrah enjoyer, i can respect it.

[@TheLibraryofLetourneau]

bro genuinely argued with thousands of people that he thinks mcdonalds deserves a michelin star. if they just had a smaller less intrusive banner placement, the stream itself wouldve been fine. i personally enjoyed the absurdity of the banner size and the fries popping up on screen though

[@MrPrettyInPinkTV]

Thank you librarian for your work

[@Halospore64]

I'm glad librarian key'd out the red on the sponsership since it was hurt my eyes ngl. Also this is the first time I've heard anything about this stuff either so I'm with NL on this one of just being blissfully unaware.

[@SoggyWaffles.]

My brain didn't even register the overlay, I'm surprised how many NL viewers haven't watched a sponsored stream before.

[@oriolesaltec]

The librarian changed it from blinding red to black, so that’s probably why.

[@superdog3293]

there is no way you'd miss the ad stuff in stream. The banner was bright ass red that covers parts of the game UI. Then there was other stuff like a banner below the stream (if not in fullscreen or theater mode), banner on chat, and multiple popups over the stream itself.

[@plusonedex]

nl stealing mcdicks money? and we get some highlights too? big pogs all around

[@Sam-pr6oe]

Was revolted by the breakfast Big Mac but that does sound good not gonna lie

[@wyn9693]

honestly I just appreciate that streamers manage to make me not feel as abnormal for having lemonade and fries as my entire mcdonalds order by being almost as unhinged with 0 motivation