Thematic Analysis in Qualitative Research: Simple Explanation with Examples (+ Free Template)

Learn how to use thematic analysis in qualitative research with this easy-to-follow explainer. In this video, we unpack thematic analysis for new researchers using plain language and loads of examples. We cover inductive, deductive and coding reliability thematic analysis so that you have a comprehensive view of the options. We also discuss the strengths and weaknesses of thematic analysis, so that you understand when (and when not) to use thematic analysis in qualitative research projects.
Here’s an overview of what we’ll cover:
00:00 Intro & overview
00:23 Free templates
00:50 What is thematic analysis (TA)?
01:33 Example of thematic analysis
02:43 Inductive thematic analysis
03:12 Example of inductive TA
03:48 Deductive thematic analysis
04:15 Example of deductive TA
04:50 Coding reliability thematic analysis
06:00 Strengths of thematic analysis
07:50 Weaknesses of thematic analysis
09:38 Free dissertation writing course
09:50 Recap & key takeaways
10:50 Outro
Key resources:
Thematic Analysis 101 - gradcoach.com/what-is-themati...
Qualitative Coding 101 - gradcoach.com/qualitative-dat...
Coding Mistakes - • Qualitative Data Analy...
Qualitative Analysis Methods - gradcoach.com/qualitative-dat...
Dissertation/Thesis Writing Course - gradcoach.com/dissertation-co...
Grad Coach Blog - gradcoach.com/blog/
Related services:
Data Coding Service - gradcoach.com/qualitative-dat...
Data Analysis Coaching/Support - gradcoach.com/data-analysis-h...
Dissertation/Thesis Coaching - gradcoach.com/dissertation-co...
To learn more about thematic analysis, as well as a host of other qualitative research methods, be sure to check out the Grad Coach blog at gradcoach.com/blog/

[@GradCoach]

FREE WEBINAR: RESEARCH METHODOLOGY 101 - gradcoach.com/webinar-research-methodology/ FREE TEMPLATES: Proposals, Dissertations & Theses - gradcoach.com/templates/ GET YOUR DATA CODED: gradcoach.com/qualitative-data-coding/ 1-ON-1 SUPPORT: Grad Coach Private Coaching - gradcoach.com/dissertation-coaching/ Reply

[@cherylbarber243]

Very helpful!! Will use a private coach for my dissertation. Good stuff!!!

[@ilubarde6172]

Excellent. Thank you so much

[@sportsandhealth9512]

I think the will be more complete if you get a dataset to explain the various steps involved in TA

[@AkmadAndil]

this is amazing since i will be having my thesis writing

[@shahrokhmakvandhosseini6883]

that is an amazing explanation that I have ever heard

[@beccaboo617101]

Literally none of us deserve this woman. 🙏🙏🙏

[@life.isimportant]

Ver informative video. Thanks alot.

[@pouyamahmoudi]

Please do a comprehensive comparison between qualitative methods including Thematic Analysis. They all look similar!

[@bluepalken]

It was done in a video 2 years ago

[@ted05owusu]

My expectations still have not been met. Why don't you get us a set of data, code them and analyse them thematically for us to see?

[@mirandamulaga8544]

Me too the explanation is not giving much understanding

[@manouxka]

Hi! Your comment seems a little dry don’t you think? “My expectations” “why don’t you”… all sounds a little patronizing doesn’t it? I hope you realize she is a KZbin creator and does not owe you anything? A nice way to provide feedback is to start by thanking the person for the free service she is offering here, and then perhaps suggest what could be done to improve it, as per your experience.

[@King-pd2qi]

@@manouxka😏

[@joeloseiga]

@@manouxkaoh please. He provided feedback. People don’t come on KZbin searching for things like Thematic analysis unless they actually need it for some work. If you made a video promising to inform us about it, please don’t feel bad when people provide feedback that the goal hasn’t been met. Like I said most people who will watch this videos are currently doing some research and time is quite precious.

[@joelsacha6317]

This helped me a great deal

[@drsurenderkumarRESORESEARCH]

Outstanding academic explanation

[@GradCoach]

Thanks a ton

[@Farageisamarxist]

fantastic vid play it a gain and again until you understand

[@ashleyfraser114]

Thank you very much ❤ I learned more from your videos than my actual Uni class ❤ you have a natural talent of breaking down difficult matters into simple ones ❤ I have a question please, can I conduct thematic analysis from 3 sources (Interviews, tweets and press releases) for the same research or does it have to be only one? Thanks ❤

[@pouyamahmoudi]

Great as ever. Thank you.

[@fatihcelik7537]

Wonderful. Thank you so much. Two small suggestions. (1) The differences of thematic analysis from qualitative content analysis and (2) thematic analysis from findings in systematic literature review studies will make an important contribution.

[@johng5295]

Awesome.

[@g.eor_gia2109]

can i get a video on textual analysis please?

[@nishangshishaning]

00:01 Thematic analysis is a qualitative analysis method focused on identifying patterns, themes, and meanings within a data set. 01:34 Thematic analysis involves reviewing survey responses to identify patterns and categories. 03:00 Thematic analysis can be inductive or deductive. 04:22 Deductive thematic analysis involves developing predefined codes based on existing theory and knowledge and applying them to interview data 05:50 Thematic analysis is a simple and flexible method for deriving codes, themes, and conclusions. 07:19 Thematic analysis is useful for identifying patterns of meaning in qualitative data 08:46 Thematic analysis is a useful qualitative analysis method 10:09 There are two overarching types of thematic analysis: inductive and deductive.

[@AishwaryaKyasa]

I'm conducting a thematic analysis for my interview methodology (part of my thesis). The interview focuses on validating the metrics used to compare web application security testing tools, which I've identified from my literature review. I'm currently confused about codes and themes. I'm finding it confusing. As I mentioned, I've conducted a literature review and identified 37 metrics. Should I take those 37 metrics as codes, or is there something else I should use as a code? If there's something else, could you provide one or two examples? Please help me. If my 37 metrics are codes then I'm thinking of using 4 themes: Commonly Used Metrics, Additional Metrics, Metrics that are Considered Unimportant, Evolving Landscape of Web Application Security Can someone please clarify this?

[@ritupabankotoky]

This is helpful

[@GradCoach]

Thanks!

[@melynabournane1339]

Thanks could you make a vide about descriptive and inferential statistics wuth examples?

[@GradCoach]

Great suggestion!

[@yaredbitew2598]

There are 4 approaches of thematic analysis but, your'e discuss only two of them what about reaming one (i.e Sementic approach and latent approach)

[@GradCoach]

See the companion post for more detail: gradcoach.com/what-is-thematic-analysis/

[@krishant]

♥️ it 😊

[@GradCoach]

Thanks!

[@alvinneilgutierrez9906]

at the end of this video, I have clearer idea of what to do with my life. 😁

[@GradCoach]

Good!

[@drmsokwa6350]

good

[@GradCoach]

Thanks

[@Kat-zu2zl]

I think I'm just stupid at this point because none of it is making sense to me lol

[@stevenjeffries1384]

Hard to listen to with that underlyng buzzing sound behin the video. I thought my laptop was acting up.

[@tasmaniaporoma6047]

Hello, i am from Bangladesh.i get very much help from your videos but when i go for getting templates in your site, i don't get access, it says it is not available in my region . I am working on a research project and i badly need some help to get templates. @gradcoach please help me out.

[@GradCoach]

Hi there The templates and our collection of free resources are available in all countries. I think you may have it mixed up with our private coaching services, which are only available in certain regions/timezones. Here's the link to all the templates: gradcoach.com/templates/

[@Brainsteve]

❤kurdish❤

[@alvinneilgutierrez9906]

did I missed out when to use it or it is really missing in this video?🥲