British Villains - 2015 One Show Automobile Advertising of the Year Finalist

[@amanms1999]

I came here to cleanse myself after watching the new ad

[@c.s.2629]

Me too

[@basilyashchenko5389]

Bro

[@st0atmaster]

I did exactly the same. 😢

[@TheMarkyMarx]

Ditto. Needed to hear the V8 Cat.

[@kithargreaves3434]

Me too

[@MrPaulJame5]

Who else is here after the re-branding? This was peak.

[@basilyashchenko5389]

Me

[@XxGreyxX1]

Me

[@Sdblahm67]

Me

[@KittyInShanghai]

Those colorful rebranding jokers are pathetically stupid looking.

[@ИванАртамонов-в3й]

Me

[@alexandermfrei]

Rest it Peace my dream of buying Jaguar. This commercial made me want Jaguar for 9 years. The new one undone it in 30 seconds.

[@hanniffydinn6019]

🤦‍♂🤦‍♂🤦‍♂🤦‍♂🤦‍♂🤦‍♂🤦‍♂🤦‍♂🤦‍♂🤦‍♂😭😭😭😭😭😭😭

[@tik-tok]

bro you would not afford new Jaguar anyway, they are going to be super expensive. You can still buy used old ones, and they were made before lgbt nonsense.

[@nomad_grj]

lmaooooo i came here after the launch too😭😭😭

[@hanniffydinn6019]

@@alexandermfrei such an amazing cool advert! As Trump says everything woke turns to shït,! 🤦‍♂️🤦‍♂️🤦‍♂️🤦‍♂️🤦‍♂️

[@glitchymccrash1651]

You won't regret picking up a used F-type. New commercial be damned.

[@jorge113355]

1:52 "Is good to be bad.." It seems the last marketing team misunderstood the quote 🤣😂😅

[@SupercarBaldyOfficial]

And the mechanics 😂

[@kirkpatrickdavid]

“Its good to be bent”

[@NustEred]

I mean, who is the true villains these days? They understood it correctly.

[@MrZefirok]

You are simply diamond, so many facets.

[@khaleelabulnaja8533]

2015: it’s good to be bad 2025: from bad to worse

[@cassidyho939]

It feels like the prelude to a family reunion of power hungry villains. A powerful father, a mysterious older brother- and the wild card baby of the family.

[@andrewgause6971]

I'd pay good money to watch that.

[@MrImastinker]

“Wild card baby of the family” So, Loki 😆

[@StudleyDuderight]

Wild Card wouldn't be a bad title either, if it isn't already taken. Or maybe that'd be a better title for a western, again, if it isn't already taken.

[@MrZefirok]

You are simply diamond, so many facets.

[@CC-zm9fw]

That is the most compelling car advert ever made Best of British

[@MrZefirok]

You are simply diamond, so many facets.

[@ulysseguillet64]

This is even better when you watch it just after the new Jaguar add

[@Tom531Cat]

What? You don’t want to “Break Moulds.” 😂 Jaguar was classy but it’s a clown show.

[@MrZefirok]

You are simply diamond, so many facets.

[@agip07]

Sipping tea never looked so badass

[@LuannOsbourne]

hiddle-gasm

[@Silvergirl231]

Journeyman anything can look badass if done in the right way. Remember the ‘petting a cat’ thing in the godfather and the James Bond film I forget the name of.

[@cecaniacc]

Sipping tea never looked so Brittish

[@maxthomas682]

hell yeah

[@xoxo2226]

That tea was quaking🤣

[@GabrielSpataru-f6x]

Rewatching this on Nov 20th 2024 to cleanse the palate and my eyesight after their "Copy Nothing" ad. God have mercy on our souls!

[@jsto2466]

Same here.

[@outcastmodels4932]

Imagine having a brand look this good for so long and that new ad shattered it all in seconds

[@fireicelightarrows]

Sinestro, Loki, and the Mandarin walk into a Jaguar dealership...

[@neildennis575]

Trevor Slattery...that really hurt watching the Mandarin turn into a drunk Brit actor. I knew they were going twist it something, but that was the wrong direction.

[@iwasanangryyoungman]

Correction...replace Sinestro with Dr Sivana

[@ethrez]

iwasanangryyoungman Replace doctor Sivana with Lord Blackwood

[@soflyy9961]

@@neildennis575 no that was perfect wasn't he drinking an Bud Ice?

[@alexphillips4644]

Sinestro is now Dr. Sivana now

[@micaelaroyo4837]

I have never seen a car commercial to be so hot in my entire life. I want to buy a Jaguar just so I can go to England and pick up Tom Hiddleston

[@sabrinaingersoll1070]

haha can I come?

[@britishdramafan2133]

I can relate! ;-)

[@arab3lla.m]

mE

[@MarqMortis]

What a mood.

[@superior-soundwave1517]

same

[@DaleSteel]

One of best car adverts ever made. Superceded by the worst

[@cu2524]

Two things. First, Mark Strong's voice is to die for. Second, imagine that someone make a movie and have ALL of them play together.

[@alexs5814]

like with this idea but Super Villan Style. and the ALL hunt the same Bond. "Another proposal: four Peter Parkers living in an apartment New Girl style. Starring Tobey Maguire, Andrew Garfield, Jake Johnson, and Tom Holland. There's no explanation. No questioning why four guys with the same name live together. They just do. They all, however, think there is only one Spiderman. They still can't afford rent. They're all consistently confused when the news reports on one of the other spider-men saving people at times and places they KNOW they weren't there for but rationalize it away like "I dunno, I mean... Maybe I just forgot...? It's been busy today l might have like... Hm... I.... " It's filmed sitcom style and the main focus is all the Peter Parkers hiding that they are Spider-Man from the other tenants."

[@StudleyDuderight]

@@alexs5814 Make it a sitcom titled "Playing with My Peter."

[@NafaratMiyaMiya]

I needed to cleanse my palate after seeing the new Jag advert, such a loved and storied brand.

[@nakaharaindria]

I love Tom Hiddleston, I really do, BUT GOD BLESS MARK STRONG, HIS FACIAL EXPRESSION, HIS VOICE, AND HIS PRONUNCIATION. He really nailed it, especially in this one.

[@DDevospartan]

+nakaharaindria There was a part when he said "They say Absolute power corrupts..." and it was a thing of beauty and I've been unable to find it ever since.

[@arab3lla.m]

Y E S

[@taho3692]

Yesssssssss! 😫😫

[@TheClarksonFan]

Apart from the end when he said “and we all drive Jaguars” in an Australian accent.

[@robmitchell2531]

@@TheClarksonFan Australian? That was as British as it comes; He's never even been to Australia!

[@pmyodb1]

Ok again I ask....why hasn't this been made into a movie because I sure as hell would have paid to seen this!

[@Celestias]

All the good guys drive American Muscle and Japanese rice burners vs all the cool bad guys drive Jaguars. Yes!

[@taho3692]

@@Celestias that would have made for a killer movie!

[@mattle841]

Sounds like something Jeremy Clarkson would direct 😂​@@Celestias

[@MrZefirok]

You are simply diamond, so many facets.

[@theboomting17]

See this is the advert that made you want a jaguar.. still gives me goosebumps to this day..

[@hobbies2902]

The only Jaguar Ad that matters.

[@MrZefirok]

You are simply diamond, so many facets.

[@jeffreylawrence6928]

This brings a great smile to my face - unlike the new ad where no one is smiling…

[@jayprajapat]

I remember the first time I saw this advert, it was in the cinema just as the lights dimmed. Just hearing the sounds from that F-Type R and then Ben Kingsley's "Oh yes. It's good to be bad" had the hairs on the back of my neck standing. Hands down still one of the best adverts, and from arguably the most emotive brand in the market. I will have my Jag one day!

[@stevelee9924]

Good luck with that 👍 I brought one earlier this year, Supercharged 5ltr V8 in Midnight Sapphire.

[@GenericUsername-qp1ww]

"And we're obsessed by power" *looks at Jeremy Clarkson* yup

[@fiststomp_6137]

Matt Allen POWER!!!!

[@mustangsally5426]

Yes, the British Empire

[@RexKarrs]

....and he's got a Jaaaaaag.

[@johnbaker8443]

"obsessed *with* power," not "by."

[@romainsavioz5466]

And on that bombshell

[@McBeamer94]

This commercial had me wanting to buy a 90s XJ Jaaaag when I first watched it. Sadly, after the dammed rebranding, this dream is no more. R.I.P. Jaguar.

[@Rio_SenpaiYT]

after watching the new jaguar ad, this .. puts a tear on my face

[@togelz]

I have a sudden urge to become an international villain

[@SlipdeGarcondeJour]

That's how you make a Jaguar advert.

[@martinus9603]

RIP Jaguar, this was it.

[@YAK89VTR]

What an advert.....still as good as the day it first aired.

[@annacarminadimayuga4185]

Sir Ben Kingsley, Mark Strong, and Tom Hiddleston all rolled into one commercial. My inner fangirl has died three separate times. And can someone get these men in the same film please? Much appreciated.

[@kooora18]

Anna Carmina Dimayuga I thought for a second Vinnie Jones stepped out of that aeroplane 😂😂

[@arab3lla.m]

ahh yes!!

[@a.d.1563]

British bad boys are the new germans 😋

[@GallifreyanGinger]

These three men could read the phone book and I'd melt.

[@cassidyho939]

Here they look like a dynasty waiting to happen: Sr Kingsley as the father, Mark Strong as his brother/estranged son....while Hiddleston is the young heir with more ambition and hunger to topple them both if he wished.

[@MANDING0]

This is the commercial we remember years later, in a good way

[@RunTheTape]

Now this is the Jaguar I loved. Rest in peace my beloved as you are now dead to me.

[@GetawayGuyDriver]

This is the Jaguar I know and love, mjga

[@JT_Williams]

Came here to remind myself what good advertising looks like after witnessing that monstrosity of a new advert 😷

[@anjani9070]

'Thank you Marie.' Damn! That voice. Mark Strong, impressive as always. Best in the bunch.

[@ItssAce]

"And we all drive jaguars" That line was so smooth, I would be happy to drive an F-Type R :p

[@RexKarrs]

No, they all drive Jaaaaaags.

[@tailssonicteam1604]

@@RexKarrs ah you too are a man of culture I see

[@experimenteight4550]

Ben Kingsley: It’s Good to be Bad Jeremy Clarkson: ... Cause he’s got a Jag.

[@Viscount_Castlereagh]

Jaaaag

[@RCAvhstape]

He drives a properly villainous car.

[@jackb1825]

This marketing team actually understood the assignment...

[@apex_undauntless1900]

this would make an epic movie

[@maxthomas682]

damn right

[@CavanChuasingapore]

The good ol days are gone…😢

[@TheMarkyMarx]

Not for me. I fortunately have a 2016 F -Type R 5.0L Supercharged V8 with AWD with only 28,000 miles. Should see me through the rest of my days.

[@MrK-js3it]

@@TheMarkyMarxGood for you, it will worth millions in 10 years after they start selling barbie toy cars

[@subratadhar3749]

I loved the way he said "obsessed by power"

[@f1fan895]

subrata dhar He said it with such Britishness haha

[@vforvendetta4538]

Well we did used to have a massive empire !!!!

[@ryanndiaz7087]

He said it like he was in character. Loki that is

[@tailssonicteam1604]

@@vforvendetta4538 still do technically have an empire. It's called the commonwealth. Its much less than it used to be but it is still an empire

[@Lavaman3682]

Hear him tell story on Top Gear of the filming

[@liamthomas5061]

Had to go back and watch a good jaguar ad before the company goes under

[@Kncperseus]

"We can sip tea on a helicopter, while speaking without raising our voices despite the deafening rotos whirring above"

[@ItsCharlieDude]

What happened Jaguar…. This was one of the coolest Car Ads ever.

[@alfredjohnson2647]

The best car advert ...in the world.

[@francescobalestrieri7096]

How can a car company make one of the greatest commercials ever and then make what they made today. It’s so sad

[@wulffegodthedestroyer2259]

The greatest movie never made

[@thingsaregreathere]

One of the best car ads ever made. The new rebrand is even worse when compared to this.

[@camerondunstan7158]

Who's here after Jaguars awful attempt at a pointless rebrand?

[@martinallandiez2994]

The Jaguar that I admire.

[@joshuawatts5378]

Easily one of my favorite commercials ever.

[@cameronmmj9291]

The issue was never the brand, it was the product. If Jaguar had the money and infrastructure to deliver on what its exceptional engineers and designers can do, they'd be up their with the best.

[@theastronomer5800]

Who wants to be a British villain and drive a Jag? Now, who wants to be a Teletubby?!

[@MysteriousMatt89]

Here after the new ad dropped. Jaguar, why did you mess this up?

[@jamesbirkenhead876]

Who's here after seeing the latest debacle

[@jsto2466]

Was gonna post the same comment myself.

[@iviwenywebeni1842]

"We all drive Jaguars" Mark Strong's a BEAST

[@sempre_sid]

who here after watching the latest clusterf?

[@imkimmi3689]

So to be a British villain you have to be A, British and B, been in a film with Robert Downey Jr?

[@konst3502]

yes, obviously

[@kit-3]

I love all of those films

[@mohammedfahad3564]

Americans are ass at British accent so yes you have to be british. And only Tom and the other guy was the one who played a villain with Robert Downey.

[@MisterSchitt]

Muhammed Ashraf They’ve all been in a movie with RDJ. Mark Strong was Lord Blackwood in Sherlock Holmes. Ben Kingsley was the fake Mandarin in IM3.

[@markusvarusk4643]

no you have to drive a jag while speaking in a horrible brithish accent

[@davidwilkinson3483]

OMG! 1. Ben Kingsley-the Mandarin in Iron man 3. 2. Mark Strong-Lord Blackwood in Sherlock homes, Doctor Sivana in Shazam, Sinestro in Green Lantern & Frank D' Amico in Kick ass. And finally.... 3. Tom Hiddleston-Loki in Thor movies. Boy those are really good villains that the actors have played!

[@needmoneyforCorvette]

This is the real Jaguar! This is my Jaguar!

[@samevans9113]

This was about the time i joined Jaguar. Had to come back to remind me of the happy times.

[@ClaytonBridges]

Just the absolute antethesis of the new ad.. incredible.

[@5agentalex5]

Without a doubt, one of the greatest ads ever made 🙌🏼

[@giloguy101]

This is just one of those ads that that just radiates cool. Like whomever thought up this ad, i hope got a hell of a pay raise.

[@whatislife7363]

I saw this advert when I was about 15 and it's what made me love the concept of owning a Jaguar. now I will take a Lexus

[@JehaanPatel]

Immediately came here after watching the new garbage ad to remind myself what this brand used to mean

[@claucemicro1080]

I’m a woman and love this masculine ad. The new one is like a bad joke.

[@ralflittlerules]

I thought I'd gotten over how attractive Tom Hiddleston is...guess not ;D

[@carodame9419]

Jessica Sambrook so how are you doing?

[@ZyliceLiddell]

*NEVER!*

[@MarcusDidiusFalco]

I love this one ...

[@TheOneClubforCreativity]

MarcusDidiusFalco I know, right!

[@megnakamura9924]

mark strong + tom hiddleston = cardiac arrest

[@aymansgarage]

This was peak Jaguar, we need to make Jaguar great again

[@reignman2103]

Dude I'm American and this commercial is just badass! Wow!

[@RueyTenTen]

And a Good-guy Brit like Bond drives an Aston, nuff said.

[@michaelsmith8107]

+RueyTenTen Bond drove a Jag (as well as the aston) in the last film (Skyfall). Though he gets chased by the bad guys in the new one.

[@andycoshrobe6295]

Yeh but he's a good Brit 😅

[@rock3tcatU233]

+RueyTenTen Actually Bond is meant to be a bad guy.

[@paulbarlow9981]

+rock3tcat (ⵙⴰⵔⵓⵅ) Not an antagonist though-an anti-hero. He does bad things for the right reasons.

[@MrMarkhall1]

Jag would be clever to make sure 007 is driving one in his films,they are a bit dinky tho, I saw an Aston a wile ago and it didn't have much more presence than a Mondeo.

[@tickedoffnow]

I just gotta say, that was an awesome commercial, 3 of the best actors alive

[@nssteja7516]

The way Tom said "POWER" reminded me of Jeremy Clarkson

[@ZyliceLiddell]

Reminds me of Loki. 😉

[@peterturner5618]

I've owned two Jags and was eagerly looking forward to their new launch. But after seeing the crap ad that Jaguar rolled out. I actually sat down & cried. Not an easy thing for a combat veteran to do.

[@Tom531Cat]

Look at like this, you got a collector edition until people wake the heck up from the nightmare. I say represent the image accordingly. They can’t take the past from you but they can annoy you in the present. But they will hate you when you ignore their nonsense. I believe the average people are tired of their shenanigans. So stay strong as much as you can.

[@Rbmnpreact]

Bring this Jaguar Back please

[@cocobambii]

It’s still one of the best adverts I’ve ever seen

[@matacurrei5665]

And this, gentleman, is a proper ad😅

[@sofiyums]

Mark Strong is my absolute favorite underrated actor. He just kills every role he's in (at least from everything I've watched with him in)

[@bttawfiq]

Believe it or not, I took notice of Mark Strong and started watching his movies because of this commercial!!

[@richardconnold5207]

Have you seen OUR FRIENDS IN THE NORTH, yet? Astounding!

[@bttawfiq]

@@richardconnold5207 Not yet I haven't, I will check it out Thanks!

[@richardconnold5207]

@@bttawfiq It made stars of Eccleston, Craig, Strong, and McKee. It's a fine ensemble piece.

[@t_q1799]

Old Jaguar: Look how capable our cars are! New Draguar: Want to see our Teletubbies commercial?!

[@kkrrr]

In fact, the new Jaguar ad is essentially no different from this gorgeous ad. Because "THEY" are the villains of the new era.

[@solovevkiril]

Here after the shitty new ad, because THIS made me buy XE 2.0d in 2015.

[@Rafal-G86]

Anyone else came here to rember good old days when Jaguar used to be cool?

[@saabaton169]

One of the greatest car commercials ever

[@arcticmonkeyize]

Dont mind me. Just wanted to forget about the new Jaguar commercial.

[@kit-3]

Mandarin : The Mind Sivana : The Power Loki : The Wildcard

[@mahfah7911]

I just love watching this ad for some reason. Specially the part “ Maybe we just sound right “

[@wesker1079]

Genuinely makes you proud to call this little island home. This wouldn't even get made these days...

[@RinLockhart]

I'm married to a british man. Life is good.

[@brennstone]

+Catherine Tansley I wanna marry Tom Hiddleston........

[@RinLockhart]

brenn stone he's pretty cute

[@brennstone]

yeah, I think he's very interesting! and elegant

[@btran213]

good teeth?

[@GenericUsername-qp1ww]

+sundance kidd ah yes, the stereotype. How has America not sunk into the sea under its immense weight?

[@archangel5991]

Now this is a cool ad

[@basilyashchenko5389]

MAKE JAGUAR GREAT AGAIN!!!

[@albert7721]

" It's good to be bad " with Sir Ben Kingsley,Tom Hiddleston.Mark Strong.. Fantastic advert,with the " Jaguar F.Type Coup'e "....

[@jameson1239]

This might be the most badass car commercial I have ever seen

[@AlbertCalis]

I would pay good money to see ANY of these talented actors appear as the main villain in a James Bond film!

[@blablagal94]

fun fact: that's the same helicopter from Spectre

[@CharlieTheSalty]

+raidentheninja The same one, or the same model?

[@blablagal94]

Exactly the same helicopter. Same license plate ID and all

[@CharlieTheSalty]

+raidentheninja cool!

[@MarcusDidiusFalco]

+raidentheninja You Sir, are officially announced "NERD OF THE MONTH" for this... ;-)

[@michaelkarnerfors9545]

Hm, this is interesting... in the long shots, the ID is "G-LCCL". But in the closeups of Hiddleton, you can see that it is "G-LCPL", which - indeed - was used in Spectre.

[@huh4206]

1:22 his expressions reflect loki in avengers (2012) so much. esp the smile

[@Tyr-El]

En pace requiesqat, Jaguar. Now this was the pinnacle of advertising

[@schrodingerscat7836]

Poor tom, all I can think of is that interview where he's like "Ahhhhhhhh! Its really high! Someone close the window!!!"

[@tailssonicteam1604]

Yes his top gear interview.

[@qazqazqazqaz100]

This time period will never come back. we had a good run bois.

[@Tom531Cat]

No no no, screw the Marxist and their post modern head games. We can bring this back but it will take effort. I refuse to give into their nonsense.