Theory of Planned Behaviour

The Theory of Planned Behaviour is built out of a number of constructs. The first construct is the attitude towards the act or behaviour. That is, an individual’s belief of whether a certain behaviour or act makes a positive or negative contribution to that person’s life.
A second construct is called subjective norm. This construct focuses on everything around the individual. In other words his or her social network, cultural norms, group beliefs and so on.
A third construct is called perceived behavioural control. This construct refers to a person’s belief of how easy or hard it is to display a certain behaviour or act in a certain way.
We can use the theory to predict that if a person has a positive attitude towards an act or behaviour, and they are surrounded by favourable social norms and they have a high level of perceived behavioural control, these are the best predictors for forming a behavioural intention and in turn, they will lead to the person actually displaying the behaviour or act.
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[@jang825]

This is how you teach PERIOD Too many professor just throw verbal diarrhea and expects you to learn. Good job on the video, I really like your teaching style. Many professors can learn something from you.

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[@acemccloud8247]

So true

[@rjhill5056]

Good point! Yes, they throw verbal diarrhea and expect it to stick! They throw paper diarrhea, too, in the form of poorly written and unfinished, insufficient notes.

[@chongkipgen4031]

I missed the class for this topic in class and I went to my professor asking her to give me some of her time and if she could explain the topic since both her and I didn’t have any class. She just sipped her tea and said “you missed it it’s gone then you are on your own” . I can’t believe such attitude is so common in my current college. But am glad I found this video

[@dylasshow]

Sorry...some people are inconsiderate.

[@seifsekalala]

As a professor myself, allow me to say: that was horrible behavior, by yr Prof. Granted: we (profs) often get jaded by many students’ lazy attitudes. But 2 wrongs don’t make a right! “Jus’ sayn’.”

[@luragg6008]

It's just perfect! Thank you. So easy to understand!

[@uploadamk8968]

you guys are doing an outstanding job ... hours of internet searching and reading and talking to professors I never did really understand until now ... awesome job .. greetings all the way from Dubai.

[@nicoleonian]

Dude, you are an absolute hero among us all! Thank you :)

[@k9l9b17]

Did someone say... Among us!?!?

[@haritinip4843]

Excellent! Thank you so much for all the clear explanations!

[@destiny9420]

I was reading up on this and was so confused, but you just made it so much easier to grasp. Thank you!

[@ayudyatriastika2349]

Thank you so much for explaining things in a simpler way! (and short time). I wish all professors in the world can teach this way lol

[@mnbaa88]

Thanks Prof for a simple understanding of TPB… 🙏🏻

[@PPPouni]

Thanks so much, this was really well explained! I read through multiple definitions and this was the only one helping understand TPB.

[@manasav9171]

explained really well, the easy to understand examples made it simpler.

[@TylerM35]

Wow, this was really a great watch. Clear explanation.

[@dhiwarni]

Whoa! Brief explanation and easy to understand, thank you!

[@sashagomes754]

very clear explanation, thanks for sharing

[@Knowledgeproduction448]

Dude your a hero I subscribed, very clearly explained well done

[@SubhashiJayasekara]

thank you sooooo much. You have explained it in a way that it very easy to understand.

[@RetroSparklesx]

Thank you for the clear explanation!

[@msmakuack6064]

I really appreciate this lesson, i have indeed learnt a lot.

[@thilinanimantha93]

Thank you very much, This helped me to understand TPB.

[@gabrielejukneviciute9090]

Great explanation, made it really easy to understand! Thanks!

[@E0403719]

Best explained video ...thank you

[@arshiyasaba2259]

Jazakaum Allah Khair!!! Thank you

[@mohamaddahduli1829]

Wow thanks a lot. Simple and straight to the point. Well understood.

[@axelbelin9987]

Thank you for this excellent description of a rather confusing theory!

[@nourredinekebaili]

Clear explanation, thanks.

[@okekecourage7039]

Amazing video. Helped with my research

[@Lilliaace]

This is so much better than my online class.

[@Jennavias2]

Very clear explanation, thank you

[@enna7329]

Thanks for the video, it literally saved my life.

[@asma7918]

Wonderful.. Too good.. Thank you. 😀🙏

[@des5634]

This was very helpful, thank you!

[@zannatul23]

really good video, thank you!

[@batshats8243]

Thank you very much!

[@wasi669]

great explanation thanks!

[@livmarch8704]

Amazing! thank you!!!!

[@tamaridesu]

Thank you so much. you are my savior

[@fizzazakai509]

great way of teaching

[@lee-annehendricks9880]

Well explained simplicity is key

[@JulianaQuirino]

I really love this video!! :D Cool and funny graphics, great voice :)

[@joanarchie4461]

Brilliant !!!

[@weihengzhang3618]

Excellent Video!!! Saved my life : D

[@lachlanmiller882]

Thank you!

[@katiuskaofficial5524]

Omg thank you so much I understood better here than in the text

[@aliabatcha9912]

What a good explanation. How do I apply on personal hygiene?

[@janicesairus2664]

thank you!

[@MahmoudSaidAbdeldaiem]

Thanks so much for such great video 🤗

[@malouthella6972]

so helpful thank u so much

[@josephshaw5259]

Awesome thank you xx

[@bhoomikanarayana8706]

Thank you so much Sir

[@IQuickscopeCA]

its difficult to learn about this model because it just doesnt apply to me, i could have all 3 for something and still lack motivation to do anything with it

[@acemccloud8247]

This video was fire

[@Akantorkriller]

Thank you! :)

[@ayginsehat]

Thanks❤

[@Huntocrates]

Your actually the bomb

[@zaimfahmi9271]

prof cud u prepare a vid on utaut ..really easy to learn based on ur vid

[@GierJoost]

Could someone explain to me where a for instance "price" come in? Does that influence your "attitude"?

[@lijiannan4598]

I think this comes into perceived attitude (disclaimer: I am a CS student and this video is my first encounter with the theory)

[@Anna-js6fy]

@@lijiannan4598 Yes, I think you're right. The attitude includes all the beliefs and knowledge we have about the object (phone), so the object's price would be integrated here.

[@quangnguyenduc8862]

amazing

[@kidrauhlourhero5250]

I can’t thank you enough omg

[@lynnsumay94]

"I need the new pineapple uPhone" haha😂

[@realityorfiction]

Hmm this comes up in my suggestions as I am considering upgrading my phone... KZbin scares me sometimes

[@manuvn3044]

i though i was the only one compadre

[@daub1]

When you say "handle it", do you mean operate it or literally the physical act of holding it? Thanks

[@poojavinod5151]

I think he is referring to the actual operation of it

[@junaidinam7342]

have an exam in a few hours, Thanks

[@duckybhaiofficial]

Hello dear, Whether TPB cover uncertain situation like in case of any robbery, fight or accident etc what we react can cover by TPB factors.

[@lizimorley7703]

Is this the same as theory of reasoned action?

[@Aku_nnaya]

Yes

[@ACF1901]

While this is interesting to understand, what's more disturbing is the people with power and influence able to use this information to construct your world view for you without your knowledge or consent.

[@Woodsandthebrokenthings]

Thanks a ton for saving my ass. Makes total sense now

[@lauramartell8014]

👍🏼👍🏼👍🏼👍🏼👍🏼

[@raffiboy1234]

why are they all shaking their hips

[@GreatNZ1]

sorry to ruin the flow of good comments, but I'm pretty sure the video is wrong perceived behavioral control means if you can perform the behavior at all, so in the case of the smartphone, it would be more if you think you can afford it, or can choose a phone for yourself at all. it's more like how much you think you can control your own actions.

[@boperez2841]

I think it's way more complex than that tf

[@profwurmi7120]

Uni köln mediziner ich grüß euch

[@mgettemy]

really dislike the animation it freaks me out