There's a huge problem with Rolex's entry level watch

[@JenniElle]

👉🏻 Check out the best watch cases we have ever made: jenni-elle.shop

[@omar10213245]

Jenni, question for you...did Rolex recently add the easylink adjustment to the OP with the newest generation that came out last year? Because I have a previous generation 36mm OP with grape dial that I bought last summer, I believe it was discontinued either in 2018 or 2019 (it's the grape dial WITHOUT the red accent squares on the hour markers), and the bracelet does NOT have an easylink adjustment. Just curious, love your channel!

[@vicg5323]

Dont buy tudor they are stil making rolex money.....go with Swatch group or better yet Seiko Grand. Rolex wont get my money, lol.

[@omar10213245]

@@vicg5323 that'll show those rolex meanies!! Harumph!! 🙄

[@BrianSchoedel]

Insane aftermarket prices & AD unavailability are such a turnoff to the Rolex brand.

[@tomasinacovell4293]

We need nice replicas to supplement losses in production! :)

[@msbelindapls]

True .. until you get the call from you AD.. it is love all over again.

[@tineye5100]

All it cost me was my firstborn child and a kidney. I was positively chuffed.

[@micksumo]

💯 actually find the Rolex brand vulgar and repulsive. Does nothing for me.

[@oscarosullivan4513]

Omega is nicer

[@lauramacdonald7475]

Yep, this is exactly correct. Went to several Rolex stores in search of the OP and was literally laughed at. Was for a special occasion in my life and was pretty disappointed. Was given a deal on an omega lady seamaster aquaterra and have no regrets! It's been a wonderful everyday option and for me hit most of the boxes you mention in this video.

[@BarnOwl61]

No one, and especially no watch brand has the right to laugh, when you want to purchase one! I can get quite mad about things like this! Who the fudge do they think they are . Unbelievable snobs is what they are. Rolex can keep their overpriced watches. They're is quality to be found elsewhere too. Good for you, you bought a Omega!

[@noodletitan9086]

I hit a point in my life where I wanted to reward myself a nice watch, a Rolex OP was what I wanted, I went to a AD and they have nothing, and I can’t order one… I went with a Tudor instead, honestly not even mad!

[@lauramacdonald7475]

@@BarnOwl61 They were a Rolex dealer and were just as confounded as I was. They basically said they couldn't get new stock of ANY Rolex watches and were just receiving a few here and there of older models. They didn't even have the boxes since there was a shortage on those also. The pandemic really impacted the watch makers so supply is really low. It's still a bummer, but I'm really happy with the Aqua Terra. It was like this in every Rolex store we went to. Nearly empty display cases. It was crazy, and this was just in August.

[@BarnOwl61]

@@lauramacdonald7475 you choose very wisely. Enjoy your Omega!

[@waterzap99]

I wonder how many people there want steel subs and end up buying Seamasters. All the subs are sitting in safes for investment and the Seamasters are being worn.

[@StuntpilootStef]

I wanted an OP36 once, for about 10 minutes. Then I was cured for good. It went something like this: 1. OP seems nice. 2. Check prices. 3. Double check these weren't for gold watches. 4. Checked what else was for sale at those prices. 5. Concluded I will never even consider any Rolex at these prices.

[@brett2396]

Exactly the same process I went through! Every Rolex is double the price if not more than it’s competitors because of the fact you can’t find them new and the used prices shooting up. You can get a Tudor Black Bay 36 AND a 58 NEW for less than a USED OP36. It’s insane.

[@scottyo64]

@@brett2396 why would you still support Rolex by buying a Tudor?

[@brett2396]

@@scottyo64 they technically are two different companies. Tudor makes some great value watches for what you get

[@scottyo64]

@@brett2396 both companies are owned by the same foundation. You are supporting Rolex's BS by buying a Tudor. Yes they are nice watches but there are lots of nice watches without the BS.

[@roundtheloopandback]

@@scottyo64 Don't laugh I wanted a sub, saw the lunacy and bought a breitling super avenger II, sure its not a sub, but its not 14 grand either.

[@fidelgeorge]

I absolutely love this OP. I've always found other Rolex watches to be a bit too flashy. There's something very classy about OP's understated looks. Also the pink dial is very elegant.

[@YodasKitchen]

I like the OP, just not in this dial color. it is a solid piece rolex is solid quality, but too expensive nonetheless

[@BrittPearceWatches]

I so agree woth EVERYTHING said here Jenni! Perfect in depth assessment of this watch. The sad thing about Rolex is you can’t even get the entry level pieces anymore. 😅🤦🏻‍♀️ sad time to be a Rolex fan girl.

[@gordonfreeman4491]

The overall major problem with this watch is, you can't buy it. All Rolex watches have a 2 year wait list around where I live, so I have decided not to buy Rolex.

[@canswe123]

I tried to just see one in the metal and try it one the day it was released and still nothing, I don't know how early you have to be to get one

[@gordonfreeman4491]

@@jim2111 "Late to the party"? So because I couldn't afford a Rolex before now, I am late to the party and have created the problem myself apparently. Are you serious?

[@gordonfreeman4491]

@@jim2111 THAT I agree upon. I don't buy into the hype around Rolex, but as a lover of watches, it would be fun to have tried one out. And then flip it, as I really don't like Rolex or what they stand for. My taste is more to other brands and watches that have a purpose over bling effect. (Like Doxa). I have one overpriced watch (Omega), but I really like it because I see the technical and the ingenuity elements in it. Something I don't see in a Rolex. Thanks for clarifying!

[@ramongarcia6185]

Today i just saw 3 Oyster Perpetuals 36mm (pink, turquoise blue and yellow dials) in the Window of the official Rolex Retailer Bucherer in my City in Switzerlamd where i live ready to buy for retail price, 5300 Swiss Francs.

[@MomoDojo]

They don’t have waitlists anymore, they have lists of customers whom are prioritized based on spending history and/or relationships. If their fav customers ask for a watch after you they’re getting it before you.

[@PocketWatchTime]

Tried to get an OP36 for my wife as a “push present” (first baby) at the end of 2020 - the AD dismissed me immediately and said they’d probably get more in February. That obvious never happened and they wouldn’t even put my name down or anything for one. Just silly.

[@tineye5100]

Rolex today has become a caricature of itself. And the way they revitalized Tudor as a means of pushing Rolex’s prices even higher without doing anything else is simply a joke. Too many people want to be fooled.

[@Televisiontechnology]

more fool them, I prefer the Tudor BB58 to the current Submariner and it was much cheaper and I only had to wait a few weeks ;-)

[@octaviograsia2831]

So true.. they just create a stainless steel watches…and let the fanatic lunatic fans jack up the price in the grey and black markets…easy peasy

[@robertdoan499]

It's tough fooling people with a superior product. Yeah. Ducati costs more than a Honda for good reasons. Just because you're ignorant of those reasons, you may think Honda is the better buy

[@robertdoan499]

@@Grumpy_Cyborg not even close. The luxury in watch is overly abundant in a Rolex. The built in quality obviously escapes you.

[@robertdoan499]

@@Grumpy_Cyborg I'm a Honda lover. But Ducati is a notch above. Except reliability

[@-sbs-]

I was buying an OP36 as a GADA watch. There is no dealer where I live, so I contacted the 3 ADS farther away. One did not respond at all, one told that you might get on the waiting list if you come to visit (distance is 500km) and one said wait to be about 2 years. It is not AD’s fault they don’t have watches but I felt like stupid when I even made a mistake asking about them. If I spend € 5,000 on a watch I also want a pleasant experience. I don’t start praying and building special relationships. If luxury is this then it is not for me.Let Rolex sell their watches to others. I can find at least as nice watches for the same money. People are too hyped about Rolex and many are just thinking value going up. For people who don’t know much about watches, Rolex is the only brand. I prefer to be less noticeable and buy something completely different.

[@Berisha]

With Omega you get much more value for the money and it's in a similar bracket as Rolex.

[@tomnewham1269]

I have to ask what does GADA mean?

[@-sbs-]

@@tomnewham1269 Go Anywhere, Do Anything ;)

[@1911Zoey]

@@Berisha also has the superior technology with co-axial movements.

[@stephen9609]

This feels like the old Jenni Elle videos that I love! Not to say that I don't like the more recent ones, but I think the best ones are with Jenni just being honest, enthusiastic, and have a little bit of comedy which she does so well :)

[@pierreswartenbroekx5022]

I have four Rolex: great watches, but their price become ridiculous! I think it's time to look at alternatives like e.g. Grand Seiko.

[@ChiTownTx]

I'm sorry I love Rolex but they are getting out of hand. People are paying 8 to 10k in some cases for a 36mm watch with no complications. I suppose as long as people are dumb enough to pay such an amount they will keep cranking that price up. But at this point it's just beyond ridiculous. There is nothing special about it other than getting ripped off. For 10k you could get something really nice from JLC, Breguet, Omega, Zenith just to name a few. And they will give you a lot more bang for your buck than the OP. I like the OP and think it's a great little watch. But for the current price people really are paying into the advertising hype and nothing else.

[@RennyChan]

Dude the "Tiffany" one is reselling for $60k... it's complete inanity. The problem is that people are so freaking impatient and these resellers are the ones that are making a killing. It definitely feels like the ADs will go and hook their friends up who are flippers and take a cut.

[@colossusX1]

Definitely. For 7200, you can get a large model Santos de Cartier which (IMO) sits better on the wrist and is a much more interesting watch.

[@BillLaBrie]

Tulips. It’s tulips all over again.

[@ashleysmith89]

The watch I wear the most is my medium Cartier Santos. In addition to its history and versatility, it has a quick-release system at the lugs so I can swap out the bracelet with a leather strap without any tools or even putting on my glasses.

[@jackngo9164]

It's a great watch. Patek may have invented the first wrist watch but it's Cartier that made wrist watch popular for Men. I want the gold version as a homage to Alberto Santos-Dumont.

[@jackngo9164]

@@Alex-zt1wp I was thinking the same... Been waiting for my Explorer for a long time and keep eyeing the medium Santos.

[@bobmclennan1727]

"We find that whole communities suddenly fix their minds upon one object, and go mad in its pursuit; that millions of people become simultaneously impressed with one delusion, and run after it, till their attention is caught by some new folly more captivating than the first." I wouldn't call Rolex a folly by any means. Their products are genuinely high quality and have inherent value, but the fixation on them in recent years suggests a "madness of the crowds" event, which hopefully will die down sooner or later. Maybe there'll be a new Tesla or something next year...

[@Naples-Florida]

Rolex has been here over 100 years. It fought off all the competitions and endured quartz crises and latest smart watches. Rolex is here to stay.

[@stevebennett7783]

@@Naples-Florida agreed, Rolex is very much here to stay but will the grey market prices continue to sore or will the watch buying public tire of it? Hopefully this will happen, leaving grey market sellers with huge loses when prices drop with demand. I guess only time will tell but it couldn't happen to nicer people if it does. 😏

[@Tyler-sl6vg]

Sad thing is the grey market dealers will not suffer. So many watches pass through their inventory every week the profit is already secured. When the bubble bursts the losses related to their inventory are nominal. Will be interesting to see what happens. I hope Rolex keeps up production of their lower end watches (anything not made of gold or platinum or diamonds) and they become obtainable again without wiring thousands of dollars over the internet to risk getting a fake watch. If not tho it's just the evolution of the watch industry and it probably means it's healthy which is good for someone who enjoys watches.

[@shaunpatrick8345]

I've been wearing a 36mm for over a year now, it's a great size. The Breitling Chronomat 36 is a more accessible alternative to the OP, and also features a date and timer bezel. The bracelet is quite blingy for a man, as is Breitling's way, but it's good for certain occasions and is not integrated.

[@DirkWerning]

My most worn watch in the collection is the Rolex AirKing. I just love the ‘odd’ dial and it’s so so comfortable. I’ve got dings snd scratches on it also that just adds to it being mine.

[@stantonhigham4690]

I recently reached out to an authorized dealer in regards to the OP 41 with a black dial. Upon my request, I was informed that all future watches we’re already spoken for and was not given an option to be added to a list. It has become borderline impossible to even get into Rolex with an AD that you have no relationship with, for a watch that isn’t even a “professional” watch. I will still be trying to get this watch but it is disappointing to see this is how they do business now.

[@CHMichael]

The biggest problem is that most people on the list are second hand sellers. It's like ticket scalpers.

[@paulhickmott6129]

@@dannythemedic yes, but some watch people, really want to own a Rolex.

[@paulhickmott6129]

Long, stick with it - I fell the need to also release my frustration. Rolex madness, I guess I’m luckier than some but not others (flippers). Brought my first Rolex (Air King) three years ago from an AD (in UK). Wanted a Sub or GMT, so went on a waiting list which I laughed off 2-5 years. So wanted a Rolex, I liked, could get and afford. The AD after a few weeks found me the Air King. Still gettable but for how much longer. Thought I now have the relationship and expressed at a time in the future, I’d like the Batman GMT. Now an acquaintance of mine got lucky, around the same time, picked up a Sub, flipped it after the retained warranty card period of one year. Within six months got a GMT batman from same AD, £7k flipped it for £13k to well know on-line uk reseller. Now picked up a precious metal sub. This is why you can’t get a Rolex from a AD, need that special relationship. My AD, in the loosest of terms to them, is a chain store and I picked up a Yatchmaster 40 out of the window 18 months ago from a different store. Two watches I love, but want to grow my collection and the AD still will not talk to me about the GMT until I spend £10k plus on a two-tone metal sub or something else from store, I don’t want or need (perhaps, I buy and flip). Like you Stanton, I’ll keep begging but will not pay inflated grey market prices driven by some ADs, dealers and flippers. Laughed away by one private jeweller AD and blanked by another, couldn’t even get through the door to express my interest in becoming a new loyal customer. My only hope is the chain store AD.

[@CHMichael]

@@paulhickmott6129 it's like Ferrari - you will have to buy thes 3-5 high volume items to be considered for invitation. Only if you buy from someone that can get you on a list. Buy from some grey market guy, it's for nothing.

[@paulhickmott6129]

@@CHMichael I’m not in the Ferrari league, so perhaps I’m firing to high and should reserve myself to Omega.

[@stefanpersson240]

It is ridiculous to pay €15000 for an OP. For that money you can buy an Omega AT, SMP and a PO that’s on par quality wise and better looking in my opinion. For some it’s most important to have a rolex no matter what.

[@lulz4lulz]

That's insane... just bought an Explorer II (ref 16570) with box and papers for $6,700... the older Explorer II is going up in value and seen as collectible, so that really says a lot... you can get a vintage solid gold day date for $15k.

[@HaonProductions]

I love 36mm watches (IBWC represent!) and love the look of the OP but my local AD didn't have any and I didn't want to buy the previous gen model to get a reasonable price. So instead I ordered a Traska Commuter and got a Longines Legend Diver in 36mm in the meantime!

[@danniellalam]

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[@dannysimenauer5745]

Jenni you nailed it! I wish Rolex would shift production to get the OP color dials into its ADs for new buyers to the brand. Since Rolex isn’t inclined to do so I found other manufacturers that are far more affordable for every day watches.

[@Villentrethenmerth]

Which manufacturers make similar color dials? Thanks.

[@dannysimenauer5745]

@@Villentrethenmerth Most manufacturers have colorful dials that may appeal to you. Without knowing what color, size, and your price range, I cannot give you specific suggestion. However, check out the websites at Seiko, Orient, H. Moser, Breitling, Omega, Glashutte Originale, Norquain, and Omega to see what colorful dials appeal to you. The fun about collecting watches is that there are so many high quality alternatives in all price ranges. If you can be more specific I can offer you more specific suggestions.

[@rajdotn10]

Same here, AD is always unvailable. For the past one year I have been going to various ADs and could not seem to find any rolex for sale. Therefore I decided to quit rolex.

[@dannysimenauer5745]

@@Villentrethenmerth Omega just cloned Rolex with its Aqua Terra releases. H. Moser makes color dials in its Pioneer line. Best to Google any color and see what brands you find.

[@hhhocks8501]

I’ve been on the “list” for almost two years. I’ve given up. Had a big birthday this year; 50. Pretty friendly with 3 of the salespeople, but they won’t even tell me if they ever get a Rolex in. Even just to say, yeah, they do come in. I told them I would take pretty much any model. During the last two years I have been loving my Omega Aqua Terra, Tudor BB58, Tudor Royal, a few Breitlings, etc. I refuse to pay aftermarket prices. There are too many wonderful watches out there to justify overpaying triple plus for a Rolex.

[@antonmsk3401]

@@ramongarcia6185 good for you

[@garyboyle695]

Rolex just doing what Rolex does best, not giving a toss about consumers.

[@patrickmurphy8222]

I wouldn't call Rolex buyers "consumers". I would refer to them as Acquirers, as they "acquire" a coveted Rolex watch.

[@saijinkai]

This is a rather ignorant comment.

[@garyboyle695]

@@patrickmurphy8222 oh my god such snobbishness about a mass produced product. You really have fallen for the marketing BS. Rolex have next to no horological pedigree, they were watch assemblers who put together third party parts. They only became a manufacturer when they bought those companies. So please save, I'm not impressed.

[@garyboyle695]

@@saijinkaiSee my comment below. The ignorance is yours not mine.

[@Televisiontechnology]

@@garyboyle695 good points. A great exercise in marketing and branding. Which is a large part of what you are paying for.

[@RedwoodAggie]

I was recently shocked to see the 41mm "Tiffany blue" OP going for (and selling at) just over $18K, which is 3 times retail. It's just insane. We're already seeing the growth of non-Rolex brands in the market as people cannot get Rolex watches. My Rolex AD said they had 3 women's watches in the whole store, and it's been pretty much like that for the last 3 years. I wonder how that will impact the brand in the long run as people may become loyal to those alternate brands.

[@tyngshen28]

And now they’re going for 30k.

[@RedwoodAggie]

@@tyngshen28 I know! Just weeks later too. Absolutely insane.

[@rickliners6123]

That pink OP is outstanding. Great balance and color. Would love to pick one up for my better half, but not at the inflated triple retail market prices. That said, for me, the one watch to own if only had one would be the Datejust. Close in design, aesthetic, size and price but an added useful complication.

[@danniellalam]

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[@chriscon8463]

If Rolex is going to continue engaging in this sales strategy, they may as well start charging what the second-hand market is charging, and make the money themselves. Why kid everyone?

[@rsw552]

Great point. lol

[@WestCoastAce27]

Interesting thought; I might even pay the premium for my grail - polar Exp II - if it cut out the scum who make up the grey market.

[@waterzap99]

Thing is, these steel sports watches aren't really worth the grey market prices. $15, 000 or whatever isn't worth for an OP. At that price you are getting into a price where there are much better watches available. It's a bubble and Rolex can't chase those prices, only to have to drop prices when it all comes down again.

[@chriscon8463]

@@waterzap99 It’s so crazy. I almost wish Rolex would make enough watches to satisfy demand; then at least the flippers would be put out of business!

[@markbumagat7265]

They wont. It will kill the grey market suppliers that fuel the Rolex hype.

[@evansbot]

I’d be curious to know how these watches would be reviewed if 1,000 of them had all the branding replaced and they were sold as a new micro brand. It’s so hard to emotionally separate from the feeling of being “lucky” or “special” for being permitted to buy one that it’s tough to evaluate them objectively. Someone get a research grant… wait, they still couldn’t buy the watches…

[@BabyJesus66]

Exactly. Not much special about them besides the name... but in the end thats all they really need.

[@funkychicken2119]

You can apply this to almost anything. But human nature and consumerism go hand in hand. Replace the Chanel branding on a handbag with Coach and see if the misses will be okay with that. 😂 It’s ALL about the branding. What makes a Hermès belt 10x better then say, Ferragamo? Or that you can buy 10 North Face jackets for the price of 1 Moncler? Branding branding branding.

[@4evahodlingdoge226]

@@funkychicken2119 Nope, when it comes to tech it's not all about branding, a Playstation 5 cost $500 and it's hard to imagine how it's even made for that price. Same can be said for Japanese cars. Basically anything you buy from Europe is overpriced because they don't have economies of scale as they know that they can't compete with Asia at that price point so they limit supply and go luxury instead and try to 10-100x their markup.

[@kr8882]

@@funkychicken2119not true. Handmade goods with a tradition and history is completely different to mass production. It like comparing a Ford with a Rolls. Quality over quantity any day. Bought my first Rolex 20 years ago and perfect working condition. You get what you pay for.

[@majedalessa8376]

The OP is a nice watch but not a special one, I would love to get one but I wont pay over MSRP. Omega Aqua Terra is a really good alternative with some nice dials and bracelet options with high end movement and excellent finishing that is on par with Rolex.

[@greenbow7888]

I would not be surprised to see Omega watches holding their value more as time goes on. Their movements are getting better all the time, and the retail prices ar going up quite quickly.

[@namelessrace9803]

Honestly, the op is an entry level timepiece with a starting price over 5 thousand dollars...everything about it, from the feel to the look to the clasp screams entry level Rolex when compared to many other luxury timepieces in the same price point and therein lies the problem...buying an entry level time only watch for over 5k. Otherwise, if this didn't say Rolex, it would be worth about as much as a time only timex or seiko imo...

[@andrewwheeler8591]

Totally agree

[@WestCoastAce27]

Beat me to it. I’m very happy for Jenni; she has it and loves it. But it’s probably a $2k watch; without the crown and Rolex on it, it’s a solid watch but nothing amazing to warrant the MSRP let alone the grey mark silliness.

[@Yetifur003658]

Indeed. I haven't got one but I've checked them out and they don't feel as luxurious as the other models. They're nice though but the used prices are too high.

[@rousseau327]

@@WestCoastAce27 Exactly. The markup from ~$2K-$3K to ~$5K IS the Rolex "tax". The grey markup to $12K+ is just a joke.

[@brett2396]

@@WestCoastAce27 it’s a $3k watch without the Rolex logo, it’s called the Tudor Black Bay 36. Sure the quality of the BB36 isn’t quite up there with the OP and it doesn’t use an in house movement. But otherwise it’s the OP36 with a different dial.

[@ssslovak47]

My one everyday watch is nomos club 36mm. Never had more accurate watch than this. It's only +5s a week! If you don't mind the simple design of the watch then it's probably the best value for your money.

[@bradmou21]

Nomos 😍

[@blaight87]

Currently saving for one

[@RM-el3gw]

best value for your money for a luxury watch... lol

[@zoomlistings]

5513 Submariner bought NOS in 91. On my wrist 30 years. Perfect one watch for about 25 years but now a bit too vintage for every day beating. I have an Omega Seamaster and Tudor GMT to take the heat if I am up to something rough and tumble.

[@Ohne_Silikone]

One tip to avoid scratches and dings: Never wear rings on the opposite hand that are made of harder material then your watch. Since I work a lot with my hands, I bought a tungsten carbide ring, a small faceted piece that due to its natural darker colour and mirror polish sparkles like diamonds in every light. Thing is it is also almost as hard as a diamond and just a bit more heavy than gold. That becomes a problem just as soon as you casually brush the cuff away that is covering your watch. It hammers dents in every 316L steel watch I have owned since, with minimal effort. I first started noticing that my watches had these peculiar dings in precisely the same places. Too bad the ring had to go.

[@tancreddehauteville764]

I don't think you can call ANY Rolex watch 'entry level'. It's absurd even to think this.

[@chnacr2]

KZbin watch channels be like - "Here's my entry level, beginner, beater watch that I wear while cleaning my yard. Paid just $5000 for it."

[@almashashraf5149]

@@chnacr2 they mean entry level luxury.

[@williamlasl]

The day Rolex makes enough watches to satisfy demand is the day many people suddenly realize they never actually wanted a Rolex, not all that much. Not being able to get one is what has people in a feeding frenzy. People don’t even care what Rolex they buy anymore as long as they have a Rolex. It’s not just a watch anymore, it’s a signal to others: “I am not just rich, but I am important.”

[@greggstrasser5791]

As soon as people realize it’s $500 to get them serviced after it gets gummy, they buy a quartz.

[@BulletBeena]

Simple solution - buy an older version 😉 I just bought a 1965 OP with a tropical dial for £2,700 and it's beautiful and will definitely last me a lifetime. Surprising how a 34mm watch can look so good on a big guy like me.

[@Televisiontechnology]

I have the OP 36mm, decent watch with a great bracelet. I also have the Omega Aqua Terra. The Omega has a better movement, water resistance, anti-magnetism, detailing on the case dial. It has a clear case back with detailing on the movement. Summary, Rolex makes the best bracelets. Nearly forgot & the easiest to scratch steel.

[@jnet6]

Agreed Jenni on the last point on buying. Cheers! time to got for Grand Seiko!!!!

[@rtcurtis5858]

Hello Jenni!! Earlier in this year my adult niece wanted the Candy pink OP. It just wasn't available, but the dealer was extremely helpful, and we got the Black dial, which she has grown into liking very much. It's funny, a few years ago, I called the dealer to buy my "annual" Rolex purchase. The dealer said they had a white and a black OP39. I reluctantly chose the white one. Now, I am so glad I got that model. Looking forward to your shop opening, Jenni. Best, Randy-Illinois

[@krisberntzen]

I wear my Omega Seamaster as my everyday watch. I work in a warehouse, so it might get a few scratches. But it's meant to be a rough watch, and I try to be careful

[@Tpea135]

Excellent take(s) on the OP 36! Agree with your pluses and minuses. Got mine four years ago at a right-priced $5500 US. Favorite and most worn of my 15 watch fleet. Highly recommend but not at scalper prices. Keep up the great work J-E!

[@MB-uw6eh]

It’s a gorgeous watch and the pink dial really suits your arm. You shouldn’t, however, be paying any more than 4500eur for a watch of this calibre. That’s still a lot of money but you’re paying for a superb movement with a standard Rolex power reserve that most other brands cannot match. The power reserve is essentially why I love my Rolex Milgauss.

[@bigmacdaddy1234]

The watch is pretty, but let's not kid ourselves and say it has a 'superb' movement. It is a basic undecorated movement with nothing special about it. Additionally, the power reserve is common across many watch manufactures and is nothing to write home about either. For the asking price, the juice ain't worth the squeeze.

[@MB-uw6eh]

@@bigmacdaddy1234 there is nothing “basic” about a Rolex movement. They’re some of the finest watch making movements in the world, even RW Smith the British watchmaker will tell you that and the power reserve extends beyond the reserve in hours offered by many other Swiss watch brands. People argue, I can buy an Omega for half the price, but there are fundamental quality differences - superior movement, longer power reserve, build quality, softer metals to allow Rolex to remove those hairline and other scratches during service, and the movement is made in-house, not by Swatch. Rolex are in every way one of the greatest watch companies making watches that serve to be simply the best example of what it’s designed to be in every respect - a watch.

[@mahmoudghoneim8004]

For myself I find the explorer ii 40 or 42 mm white dial the most balanced under the radar sports watch I am interested in the whole of Rolex catalogue.

[@WestCoastAce27]

That’s my grail; ended up getting one of the $125 homages since I doubt I’ll even get called by any of ADs I’m on the list at.

[@Rayoody1988]

Honestly I stopped considering Rolex for Any watch less than $15000 USD. I want to pay retail prices and with Rolex there is no way. I’d rather buy 3 watches from Omega, Breitling, IWC, Tudor or Panerai and be fully contented with what I bought.

[@alexbalan87]

I bought a Premier Pistachio and a Railmaster 1957, both for about the same price as what second market sellers are asking for a Turqoise OP, after the local Rolex AD told me the best they could do was to put me on the waiting list. I'm pretty sure I got the better deal.

[@Rayoody1988]

@@alexbalan87 you did the right thing. The pistatchio and the pink dial Premiers are one of my favorites.

[@b_altmann]

Loved the thumbnail 😃 Also yes, 36mm is a great size. I recently saw the 36mm and the 41mm OP with the mint dial in a grey dealer’s shop window. The 41mm is really too large for this design.

[@afghandydynamite9767]

I’d love to see a 40-41mm version of this for folks with larger wrist.

[@marcjohnson4385]

Jenni I just wanted to let you know that I brought my 1st watch in 1970 it was a Rolex Submariner for around $250 dollars at the PX while serving with the Marine Corps. Still have it, it's retired like me.

[@virgilhowarth7394]

Yep, bought my first "Rolex Oyster Precision" manual wind watch in 1958 at an Air Force Px in Crete for $57. Had it serviced a few years later which resulted in the watch losing 10 sec a day. Bought an Omega gold Constellation at the BX at the Osan Korea PX for $100. Still have it. Sold the Rolex.

[@lindado9350]

Hey Jenni, great point that you made there and mirrors my own personal experience of buying the green dial OP 36 this summer. I tried getting on a waitlist for it myself at couple ADs, but understood that it would take years before I could get it. For an entry model it's just crazy. I decided had to play their game then - I asked a business partner of mine who has a great relationship with them to help me by putting in a good word (that I am a big horology fan etc.). Long story short, the watch arrived 2 months later this summer and I have been wearing it almost daily. Sometimes the joy of owning my first Rolex watch is soured by the memory of what I had to do to get it, so that is a shame.

[@theronwolf3296]

Regarding the scratch concern, I watched a video by US Army Ranger who was given a Rolex by his uncle when he finished his training. The uncle pointed out that the young soldier paid nothing for it, and was told to 'treat it that way'. That Rolex lasted him through years of rough service and looked it.

[@quattordicimontenapoleone3113]

It's going to be interesting, as a pure learning, to see if there's a limit to where you can take Rolex' strategy. Can they balance it or will people eventually move on? Because I see no end in sight for years to come. They just go stronger and stronger.

[@danniellalam]

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[@michaelcollins2473]

I have 2 watches that I just seem to fall back to. An Oris Big Crown Day/Date anniversary green dial in the bronze case, and a Ulysse Nardin Marine Chronometer. Both are really good, comfortable, easy to wear, and easy to read watches.

[@charles_the_elder]

I have the Tudor BB36 with the silver dial. It has an ETA movement rather than an in-house, but in every other way it is a perfect watch. the 36mm is a great size, as I've aged my wrist size has declined. The watch keeps excellent time and the finish is fantastic. The watch is perfect for everyday, and I didn't have to wait for years on a list for the chance to buy one.

[@massimofornale9134]

If only it had some 50h power reserve it would be lovely indeed.

[@Nezhnik]

Hi, is it nice time to buy 41 OP silver/black/blue? What price is normal to buy, about 10k€?

[@barryvercueil2346]

Wish I could buy one. Guess I'll pick up a San Martin 36mm and imagine I'm wearing a Rolex. Awesome show as always.

[@harkonen1000000]

I have to agree about long power reserve being a factor in what gets worn. It's Seiko SARB033 (it often gets compared to Rolex Date and comes out on top when price is considered), with 50 hour power reserve, the classic Rolex alternative for

[@pasquale78]

Five years ago, they couldn’t give an OP away.

[@HORAGE]

"Simplistic dial without making it look boring"...👍 well understood Jenni. Because this is the hard part when making watches... not overloading them while making it just enough sophisticated.

[@biffsocko]

My everyday watch is an orient mako II. In reality, it's probably +- 2s a week. I'm over Rolex. My next watch will be either a Tudor GMT (M79830RB-0001) or a Grand Seiko.

[@jimlittle5769]

Jenni, to answer your question, I love all my watches. As far as my favorite, I go back and forth between my blue Seamaster 300M, and my new Polar Exp II. I wanted the Seamaster for 25 years before I got it new last year, and it still exceeded expectations. The Polar, though, I just feel something different when I wear it. There is just something about it and sometimes I think it has overtaken the top spot in my collection. COuld be just the honeymoon phase, but I don't think so. The new Batman on jubilee (The Bruce Wayne) rounds out my top 3 in my collection.

[@julienpls4444]

Thank you Jenni. This is a good video and in the same time it is disapointing. What you pointed out as "pro/cons" are real. And for this price and prestige, there shouldn't have any cons (exept the price itself) Then, the last point is the one that just happen to me. I went at my regularly shop, and I said "I would like to check what kind of watches could be perfect for my next birthday. And as it is a decade pointbreak, I am thinking about getting a Rolex." He didn't even tried to escape about the bad point. He told me, "Oh, if you want one, it will be for the next decade birthday !" And that's all, I've not seen any one at the end. So, I am not willing to get one anymore even if I could go to the second hand market.

[@dannyg6592]

You have a beautiful OP, Jenni. I recently purchased my first Rolex - a DJ 41 from an AD. The demand for Rolex greatly exceeds the supply, so the insane grey prices. I love my DJ and am grateful that I only waited 4 weeks to get it, but I would not pay grey prices for one. Mine keeps perfect time and marked a significant achievement in my career. All the ADs in my town told me unless you have prior Rolex purchase history, it is virtually impossible to get a Rolex now. So I consider myself fortunate.

[@loriosterweil982]

I agree. If you can’t buy one, then it isn’t a great entry level watch or any level watch.

[@Atif_Ph.D._Kate_Bush_Fan_Club]

3:37 Is one of cutest 🥰 things/dance moves I've ever seen and her reaction immediately after banging it on the table is adorable. 🥰

[@coconutman351]

Another excellent video Jenni! In my opinion, I'd rather enjoy a watch and wear it vs. being worried if there's a scratch or ding here or there. It's all about how wearing it makes YOU feel and I call these watches with imperfections as "well loved". For people looking to flip a Rolex for investment purposes, yes, keep the watch in a safe and don't wear it, however the enjoyment factor is a big zero!

[@NordicWatchChannel]

This Rolex situation is really starting to be absurd😂 Because it has worsened so gradually, people are somewhat used to it. But really if you would change from "normal" circumstances to this situation overnight, it would just be absurd! It's a shame that Rolex just makes such elegant and timeless watches that you still end up wanting to get one :)

[@walkerb1734]

Gotta be honest, I’m turned off by Rolex. I own 3 but never wear them. They have now become status symbols and the accessory of choice by douchbags everywhere. Nothing against Rolex quality, but There are just so many excellent watch brands to consider. Give me a JLC, Cartier, Zenith, and the like any day!

[@KHGuitarFreak1988]

IMO, should just wear them just because you like wearing them

[@jackngo9164]

@@KHGuitarFreak1988 Just like watch sizes... Guys buying too big size watches because they "have to" and afraid to be mocked if they wear something smaller than 40mm is silly. Like as if the size of your watch is a measurement of your manhood. Back in High School, cool kids dont need to try to be cool or care what people think. Just like real men don't need to care what wannabes think. Buy the size that you like and who cares what other people with low self-esteem think.

[@AA-um3jg]

I am completely aligned with your view . Since 2017 , my Rolexes are just in my safe , like a wine , sitting , waiting for price appreciation , never once I wear them. In fact , it is thru rolex I managed to acquire jlc , omega , zenith . So it’s cool rolex , f u and ur discriminatory approach.

[@melondoc]

I feel the same way; unimaginative choice. Not just that, but some of the stories you hear about people being targeted for robbery when wearing one are a real turn-off.

[@Televisiontechnology]

I agree, I feel if I put on my Rolex, that will be defined as a ´tosser show off that wears a Rolex´, rather than a watch guy - which puts me off wearing often.

[@looplop]

Good point 3. Therefor i abandoned Rolex, love my vintage daydate though, else Omega and Sinn etc. for my more rugged use better anyway.

[@brett2396]

I agree with you Jenni. You can’t find one at msrp new and used they go for $8k-$10k or even more. Way too expensive for a 36mm time only watch. It’s a stunning watch. But there are other similar watches like the Tudor Black Bay 36 for $3k-$4k, Omega Aqua Terra for $4k-$5k and the Nomos Club for $1.5k. It makes way more sense to buy one of those as your versatile time only watch and something like a Black Bay 58 for under $4k. That gives you a two watch collection that’s way better than just one OP36 for less than a used OP36.

[@brianmccarthy7768]

They are meant to be worn and will receive the odd ding and scratch. Having said that, I have trained my arms to retract when walking through doorways, and my wrists to hover no less than 5mm above a table top or counter.

[@yellowwducky]

When you got this watch, it brought tears to my eyes with that lovely story. I had hoped to get one for my wife. Sadly, then, when I actually started pondering a Rolex I learned how impossible it is to buy one. As such, she is getting a GO seaq instead.

[@JamesandRibble]

Lucky her, that GO is a much nicer piece.

[@de_anubis]

Wanted a Rolex, went with an Omega Speedmaster Reduced from 1996. The Red Schumacher Version. I'm so happy with this watch and my Rolex hype love is done. I can't support insane aftermarket prices & AD unavailability.

[@johndillon8051]

I bought a Schumacher Speedmaster (blue) in 1999 and have worn it daily ever since.

[@jeffreyblue627]

The problem with Rolex is that I have entered several Rolex ADs with a Journe, VC or Breguet on my wrist and have been ignored or treated with an odd mixture of indifference and derision. Rolex doesn’t know what they are anymore.

[@apeekintime]

My 2019 36mm white dial OP is my favorite watch but doens't get the most wrist time since work remote most days. My main wear is a Gshock 5600 since it's my gym watch.

[@stevenblanc8301]

The biggest problem is simple, you can't buy it from Rolex

[@michaels2916]

I really enjoy my OP 41 Black for many of the reasons that Jenni mentions. 1. It is simple (classic) without being boring. I bought and wear this watch for me. It really does fly under the radar in the town I live. 2. Mostly brushed so I can wear it without the worry of polished areas to scratch. Just like Jenni, mine has held up well. 3. Keeps time within a couple seconds per day. Do wish it had a micro adjust clasp. I find that I adjust my Seamaster at least daily for that perfect fit. Cannot get that with my OP. I was very fortunate that I have such a great local AD. Took about six months with monthly visits for it to be my turn. Feel very greatfull. This one is a keeper for me.

[@ACMEpowersports]

The biggest problem with the OP is that GS exists.

[@raydm4015]

The GS SBGR would be a good alternative. Way cheaper and much better finishing.

[@ACMEpowersports]

@@raydm4015 Yep. I like Rolex and they make robust watches with a crazy good brand equity but they have gotten away with murder in terms of lack of features for the dollars spent. For decades. I’m glad GS is keeping them honest.

[@charlesLr]

Unfortunately GS doesn’t make 36mm watches

[@raydm4015]

@@charlesLr They make 37mm watches. I have one and it is a perfect size for me.

[@charlesLr]

@@raydm4015 i'll check then

[@mwk9473]

The watch I wear most often in my daily life? Longines Spirit 40mm. Sporty and casual, yet elegant enough. The main problem being availability of any Rolex was what I expected to see when starting to watch the video. There might well be a few watches as "go anywhere, do anything" as the Rolex OP, and the Omega AT is among the best alternatives. As versatile as the Rolex OP36 might be, paying more than the MSRP just can't be justified.

[@jamescameron9420]

I got one of those Longines too, it is a lovely watch!

[@jjlad5037]

The OP is Rolex's only attractive watch. The balance of their collection are big, clunky, and unimpressive.

[@jackngo9164]

The explorer line and date-justs are nice too. The 36mm yacht master is sick AF.

[@joofmagoof2841]

Your last gripe is spot on with what is wrong with rolex, and many other brands. I'm going to step away from this craze for a while and enjoy what I have. It's just an unpleasant experience to go to these boutiques.

[@JenniElle]

My favorite MTV Cribs episode was the one with Snoop Dogg in it

[@negusphillip]

Mines to

[@JS-ev4xc]

Fully agree, it is kinda painful to know that there are no more Rolex watches that are affordable.

[@skzion2]

I actually compared an OP with a Grand Seiko SBGM 221 in terms of finishing. The GS trounced it. I used a loupe.

[@heywillwong]

awesome points, much appreciated Jenni ! Currently on a waiting list for a 36 black OP as my first luxury watch purchase and watching as many videos as I can about it. Luckily I was able to find a local AD in Northern California that was willing to sit down with me and seemed very hopeful they could appropriate one to me in a few months. Fingers crossed!

[@jordanabedania7467]

❤❤ Yes patience is a virtue. I got offered my dreamwatch after two years of waiting . Datejust 36mm Black Dial :)

[@Copaindesmontres]

Seems in mint condition. Are you sure you wear it? :-) very good piece of content as always and congrats for the 200k

[@JenniElle]

Thank you ❤️ Some of them are older clips 🥸

[@Copaindesmontres]

@@JenniElle :) I admit I have shot my comment before the end of the video. Now with the mtv clip I have seen the scratches :)

[@shaunmostert1585]

The first watch video I've seen that takes specific interest in the "damage" of a watch and I must say I love it, it has a story to tell and it keeps writing that story on a daily basis yet the watch as a whole is gorgeous...

[@SniperKing029]

Entry level Rolex? No such thing anymore!

[@williamumbach592]

That latch is a functional part of the bracelet. It MUST flex upward to unlock. Try grabbing the clasp on the sides just behind the flex segment a pull straight up to unlock - it won’t unlock. The flex segment must raise to clear the “hook” over the “beak” (Tim M). Maybe you don’t like how it “looks” like a safety clasp, but it is an integral and required functioning part of the clasp.

[@michaeltallsman2740]

Beautiful candy pink OP! I also daily wear a 36mm 114270 Rolex Explorer and 36 is a comfortable size on a guy's wrist (mine are 6.5").

[@UltraDoug]

Nomos Club Sport Neomatic 42 in blue. My typical everyday. Spec monster, in house everything, 300w/r, beautifully finished inside and out, dress up and dress down. For my wrist it’s a perfect watch and oh yeah…..it’s available to purchase and at a reasonable price.

[@johnnybgood7812]

So hard for watch enthusiasts to be enthusiastic about Rolex anymore isn’t it Jenni? Shame because they still make some lovely pieces especially this one. Having briefly wasted my times seeing if I could source a 36 and a 34mm for my and my wife’s 30th Anniversary I quickly moved on to Omega Aqua Terras and actually delighted that I did as, even at RRP, personally I think they’re a better watch.

[@krionos1488]

The question really is what the value of these watches will be in 5-10 years... I feel that certain of these models will just increase in price. I am still looking at buying a 39mm OP with white dial, just because they were only in production for 2 years and are so sought after. Also, it is by far my personal favorite. If I can buy this watch at a premium price, wear it for a few years and still get my money back, I will consider it well worth it!

[@m.e.p.r]

39mm was the sweet spot for most gents and is reflected in the second-hand market price of the now discontinued black and especially the white dial OP's. A domed bezel is far less of a scratch magnet than a flat bezel. I have an OP and an Explorer and the Explorer attracts far more scratches. The "fake" latch, as you put it, is the closing mechanism....it's purely functional, not decorative at all. What the ?

[@FanTagHeuer]

I have the white grape dial, I love it! Understated and exquisite!

[@xaviers2721]

I don't mind the scratches. They give the watches character

[@RModillo]

Worn probably most often these days: Nomos 782: Club Neomatik 42mm, blue dial, date, oyster bracelet. Slim, graceful, unobtrusive, 300m, persistent and attractive lume, keeps excellent time. Could make it under a proper shirt cuff with a suit, but is fine with shorts and a polo. If I had to ditch the others, this would be the most practical choice in the drawer. I went for a long time not relying on wristwatches (although I have a few), but got tired of looking at my phone all the time. This cuts down some of that traffic.

[@danniellalam]

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[@RModillo]

@@danniellalam Where do I DM you? Instagram?

[@RModillo]

There was a similar message a few days ago.

[@thegraciefighter102]

Holy click bait Batman !

[@jasoncole8509]

Had a grape red '36 - there are great watches and often over looked. Still looked good on my 7 1/2 inch wrist. So a balanced design. A true "do anything" watch. Really versatile.

[@kevinmccalister8197]

The way she did 'my point number three' with her hand reminded me of Inglourious Basterds. Love you Jenni.

[@sellsidedream8766]

I bought a 41 Tiffany Dial OP from an AD earlier this year. - felt like I won the lottery - I’m hearing rumors that the watch may get discontinued. Insane what they are selling for after market

[@mra0ul]

How do you wear your watches in winter? My watches feel really cold to the skin. I am wearing my plastic swatch and casio now. Any tips?

[@jameswilkes3186]

A few years ago I was looking at a Rolex OP for my wife. She ended up with an Omega Seamaster Aqua Terra and loves it.

[@IrONManTriathlete-r7r]

I received my OP 41 after about 9months on the waiting list I love it, wear it most days and get a thrill every time I glance at it. So beautiful yet wonderfully understated