These brands are in their flop era...

[@thebookandbeautyblog]

The only brand missing from this video is Lorac. It's been forever since they released something, their social media presence is nonexistent and they didnt even have a Black Friday sale last year. I would not be shocked to hear that theyre closing.

[@baileydunton6142]

That would make me so sad, I love their shadows!

[@thebookandbeautyblog]

@baileydunton6142 I do too and their cheek products!

[@lipstickzombie4981]

Remember the time the Pro palettes rivaled UD's Naked palettes in popularity? The brand plummeted eversince the parent company of Wet n Wild bought it (Markwins).

[@yourfuturewaifu9061]

Good observation. I've been wondering what's been going on with them. Shame because their eyeshadow formula was so good and I think their glosses were underrated.

[@Seashelldub]

Oh, man! I forgot about them! I still have and occasionally use their original Pro Palette. Their eyeshadows really are so good.

[@kairos-049]

I think the brand that bums me out the most with their recent direction is Milk Makeup. They used to be cool, artistic, irreverent... now they're just another mainstream makeup brand. I don't even really care if the products are good because they're so painfully boring.

[@ABCEggplant]

Agree completely. It's not have they have no direction, they have all of them, and they all seem to be going in the wrong direction.

[@lipstickzombie4981]

They lost me when they collaborated with WuTang

[@kairos-049]

@lipstickzombie4981 they discontinued the entire blur lineup as soon as dewy skin became trend, which is just... spineless, IMO. But they also got rid of their super minimalist, natural products only a few years before the clean girl aesthetic became a big thing, which is so funny. They got rid of their amazing kush lip products but kept their mediocre brow gel. They've just become a beacon of corporate mediocrity

[@danitaaaas]

And the sticks got sooooo small like sample size

[@joannasolley45]

they had one of my favorite lip balms and i’m not sure when they stopped carrying it but i know my life has never been the same since i ran it through my laundry 😭

[@traceyflater]

Celebrity brands have a lot to live up to with Fenty and Rare Beauty.

[@LydiaTarine12]

And Flower Beauty (though they are a bit odd right now; hopefully that passes)!

[@lipstickzombie4981]

@@LydiaTarine12 I think Flower just not rushing into new stuff. We just got off the pandemic just this year. Their offerings are solid at the moment no question.

[@Seashelldub]

At this point, I don’t even think of Fenty and Rare Beauty as celebrity brands because the products and brands have been so successful in their own right

[@CJAmara]

@@Seashelldubagreed. At this point, both brands are way more than the celebrities behind them

[@katherineblack4772]

@@LydiaTarine12 True. Drew really dropped the ball on this line, despite all the fanfare on her website about being 10 years old. Plus. none of my CVS pharmacies sell Flower!

[@shaynaleann1054]

IMO alot of these brands do it to themselves. Urban Decay and Too Faced discontinued their best products peach powder & foundation, UD setting powder, one & dome, etc. It's so aggravating

[@MegaKittyKat27]

Lets not forget the naked palette 1st and second one

[@maddiemcnugget1076]

Really frustrated that Too Faced got rid of their original chocolate palettes and UD got rid of the OG naked. ABH still has her soft glam palette. Idk maybe I’m living in 2016, but I’m also just frustrated that their perspective on those products was more “seasonal” when they should’ve been mainstays.

[@elenasmakeupjourney7015]

maybe brands like Bare Minerals aren't as "popular" because they don't send a lot of PR, so content creators don't bother purchasing and talking about the products unless they get them for free

[@ABCEggplant]

Maybe it's because I watch so much, but these influencers IGNORE brands that don't send PR, no matter how much they say they don't. But my god if PMG or Natasha release something, even the most BASIC of things, everyone loses their minds. Even though both have completely questionable quality once you move away from eye shadows.

[@lipstickzombie4981]

Their target audience are mostly 30+ and above. Their focus is more on skincare based fuss free makeup. No frills, no fancy packaging, no big celeb endorsements.

[@ayameisastar]

Bare minerals is like Estée Lauder and Lancome. Their customer base is the older ladies like myself, the ones who got into makeup before social media. Before social media existed ladies had their brand and they’d stay very loyal, buying the same foundation and basic makeup products practically their whole adult lives. So they’re kept afloat by the people who still follow this system. There’s a reason double wear foundation and teint idole and bare minerals original powder foundation are the top three bestselling foundations despite getting very little influencer promotions

[@jessicarauch1525]

I disagree. Every influencer was buying that blonzer

[@sunaahmad8606]

i work at sephora and honestly bare minerals is rlly popular among older women so they def have a specific audience that rlly likes their products

[@pb_and_nutella]

I'm just hoping Glossier gets it together/ has a comeback, I stg if they fully flop and we lose their cloud paints I will be in mourning; ALSO, new here, but I like your vibe, very chill, grounded, we love to see it

[@dahliadialup]

The common factor in a lot of these is being bought out by either Estee Lauder or L’Oréal. I’ve worked for multiple Estee Lauder brands as an artist and one of my top things was trying to teach employees and myself how to redirect customers about discontinued products. They mention it all the time in their trainings. Too big to fail? Or too big to know what’s happening on social? Not sure.

[@HelenAvery]

This is such an insightful comment! I’m so intrigued! I’ve made some videos on Estée Lauder Double Wear and I have sooo many questions, like why don’t they put a pump on it instead of making it an add on??

[@dahliadialup]

@@HelenAvery I am so fascinated by their business. There is an entire ecosystem under their brands and department stores that carry them. It’s a dying art, but that was always a big question! The pump is like $10 now I think. I don’t know the exact reason why, but my educated guess is that they simply don’t update their heavy hitters. Unlike L’Oreal they do not tend to reformulate, they will just discontinue it. For a long time foundations didn’t come with pumps, you poured it out and cut it with moisturizer or mixed into your face directly. At this point its a money maker too. The clinique superbalance makeup also lacks a pump, but you can’t purchase one for that formula. Hope this helps/is interesting!

[@LouisSaver2012]

Makeup Revolution, not a rebrand but just cut down the number of products. They currently have nearly 3,000 products on their page; I don't know why it's so much but 3,000 is an alarming number for any makeup brands.

[@gigi2k326]

Dang, is that just MuR or is that including all the spin-off brands too? Bc yeah 3k seems excessive

[@LouisSaver2012]

@@gigi2k326 That's all the spin off brands, but I can't see the differences between them so a lot of those 2,939 are just duplicates in different packagings.

[@KellyGooch]

Wow 3,000?! That is NUTS

[@Brena.C]

​@KellyGooch can you please please please do a video on the best brown mascaras that are actually brown, preferably affordable.

[@lipstickzombie4981]

They seem to never say no to any Collab🤣

[@libbymorehouse4466]

I want to see Urban Decay launch an eyeshadow palette not in the Naked family. Like to go back to their roots with a fun palette or quad

[@KellyGooch]

I would LOVE quads from them!

[@lipstickzombie4981]

Remember their blacklight pen? With music festival season roaring back again after the pandemic, maybe that's also a good place to start.

[@elizabethtangora4353]

Apparently they’re bringing back their moondust palette, in two different four-pan color stories! They have one that’s more colorful glitter shades and one that’s more neutral and includes space cowboy.

[@lipstickzombie4981]

Haven't touched UD eversince a lot of their unconventional pioneer products were discontinued. Not only did they lost their punk subculture crowd that supported them since day 1, they lost their beige bunnies that were once hopping all over them when a Naked palette was released. So much for a brand that touted themselves as the alternative with the line 'Does pink make you puke?'

[@TracyD2]

Those 24/7 liquid liners in all colors and finishes were everything. They last so long. I don’t understand why they got rid of them. I’m sad till this day because there is nothing better I found.

[@amatullah4819]

i feel like the same thing is starting to happen w pat mcgrath

[@amatullah4819]

not that she discontinued any products, but the brand really seems to be losing that “alternative” quality

[@wplants9793]

UD also had an ad in the late 90’s that said “be a person not a doll” ~ I remember being so called to that at the time 😂

[@lipstickzombie4981]

​@@wplants9793IIRC they don't have foundation and concealer as well in that era because of that sentiment. Funny how things flip around when ownerships change hands.

[@jenniferbays5147]

I love bareMinerals and I hate that they're not talked about. Well at least talked about online. People I know in real life purchase bareMinerals as their foundation all the time. I'd like to add that I live in the south and it actually is really helpful to wear bareMinerals in the summer.

[@chuckychic01]

Agreed!

[@kmp8985]

@@chuckychic01exactly! People think they’re in their flop era cause they are not coming out with the next new best thing. They have amazing staple products

[@TheBeautySpectator]

Yea. It doesn’t melt off. I used it during perimenopause.

[@lipstickzombie4981]

Remember we're just shaking off the pandemic era right now. It's a smart move to wait till things are back to normal before releasing stuff again.

[@Carriedeeznutz]

Smashbox really was **hype** in the early 2010’s: I remember Sephora pushed Smashbox SO HARD back then. I remember a lot of the Sephora-brand products were dupes of Smashbox as well: I used to use the Sephora brand dupe of their CC cream in 2014 because I couldn’t afford the Smashbox one.

[@dkladiann]

I miss the Smashbox tinted primer

[@laurapirate]

I'm curious if there's any makeup brand that actually improved after being bought out? It seems like they all go downhill!

[@eric6cartman9]

seriously tho!

[@SoDarnSatisfying]

Elf has had quite the glow-up since their dollar and two dollar products days.

[@yukitenoh1451]

Haus labs. Fr!

[@lipstickzombie4981]

Hard Candy is an interesting case study, they have a resurgence after being bought out from their original owners and stepping down from their niche to mass market. I just wished they weren't store exclusive though.

[@AutumnBaxter]

I agree! I’m just starting to hear some buzz about them again, enough for me to try out a few new items, and they did not disappoint! The little eyeshadow quads are work horses, and their new lipliners with the brush on the end are great, and lasts all day.

[@elizabethc6108]

I work at Ulta and I used to brush off Bare Minerals as a brand that was just meant for an older crowd like Clinique 🙈. But after my Kosas powder broke I bought the BM touch up powder and it’s so amazing and one of the BAs there said she’s started selling even more since I bought it because how good it looks. Anyways, BM is doing great based on the amount of their products we sell hehe.

[@lavenduhhh]

Are you talking about the mineral veil pressed powder? How comparable is it to the kosas. Ive been wanting to try kosas but i heard it hard pans easily.

[@lipstickzombie4981]

And being an older crowd fave is a bad thing? There's a reason legacy brands like Clinique, Shiseido, Estee Lauder and Ponds stick around for decades, the 'older crowd' are loyalists that will stick to a product that works and not be easily swayed by gimmicks.

[@elizabethc6108]

⁠@@lipstickzombie4981I don’t mean it in a bad way, it’s just genuinely a brand that is marketed for a demographic that I don’t fit into which is fine. It just means that it’s not something I’d gravitate to without a hard look.

[@elizabethc6108]

@@lavenduhhhyeah the mineral veil! I’d say the Kosas one is more glowy looking and as a soft shimmer (not noticeable once blended out.) I only got the Kosas because I wanted a powder that wouldn’t take away the glowy and dewy finish I wanted. The BM mineral veil isn’t as glowy, not really mattifying either. It blurs the skin a bit which is a big plus for me!

[@gummybears1339]

I'm very late to this comment but I first tried Bare Minerals was when I was 20yrs old in 2016 and I tried their Mineral Veil and got so many compliments in my small town lol I never went back!

[@brunasilvacordeiro4106]

I hope Too Faced makes a comeback because their Born This Way foundation and concealer are the best I've ever tried. The only combo that did not melt and stayed all day on this oily girl in the midst of the hellish tempreatures of Rio de Janeiro summer.

[@brunasilvacordeiro4106]

Also, I bought the Better Than Sex Chocolate mascara and really liked it. The whole Chocolate line works amazingly. I recently travalled and took the Chocolate eyeliner, used it pretty much every day because it lasted forever.

[@chuckychic01]

I still love bare minerals. My favorite blush of all time is secret. I have one I use sparingly and another unopened one since they discontinued it.

[@LaynasBookshelf]

I feel like Clinique was in their flop era until tiktok revived that one lipstick. But I still love Clinique, have for years. And it’s all my mom wears

[@tulleandpens]

I like their skin care alot though.

[@lipstickzombie4981]

Clinique is still drawing people at least in one of the malls I'm going. Their clientele are older but more discreet,loyal and well heeled. Their skincare and foundation line are their main moneymakers.

[@LaynasBookshelf]

@@lipstickzombie4981 their skincare is good! I’ve used their moisturizer for years!

[@britbc4461]

I think covergirls base products are pretty popular. Their yummy gloss has been popular recently as well.

[@SoDarnSatisfying]

Loved theBalm. They have a newer tinted moisturizer and a new matte palette I am interested in trying. I will always have a soft spot for UD.

[@yourfuturewaifu9061]

I love the tinted moisturizer and highly recommend it!

[@SoDarnSatisfying]

@@yourfuturewaifu9061 super excited to hear good things from someone who loves it! 💚 I loved the discontinued theBalm Shelter tinted moisturizer sooo much but was allergic to the sunscreen. It photographed beautifully and was so flattering. This new version has no sunscreen so I am going to try it. Thank you again for the recommendation and have a great day!

[@LizLiz-ch6dj]

I’ve tried the tinted moisturizer, it looked nice and wore pretty good and that’s coming from someone who struggles with tinted moisturizers because of my oily skin, the only bad thing is that I got the wrong shade so it’s orangey on me because I’m so pale, but it sheers out so I make it work

[@SoDarnSatisfying]

@@LizLiz-ch6dj thank you! I am actually excited to try this

[@AlyssaTaylor9]

TheBalm just released their first new palette in what feels like forever! Its along the theme of their old Nude line. They've also been trying for an emphasis on sustainability in the makeup and packaging .

[@KawaiiKandi]

That palette looks so nice and the art is *chef’s kiss*! Love that they’re being more environment conscious. I just wish they did pan refills. I wish more brands would do refills especially when the packaging is as cute as theBalm.

[@mariesikk]

I’ve never met a BareMinerals product that didn’t turn orange on my oily skin.

[@christiedugal279]

I’ve tried it a few times and always had the same experience

[@mariesikk]

@@melanistar I’m glad they work for you

[@vannisworld]

Seems like whenever these brands got bought out, they went super basic and quality went into the toilet. Too faced was my favorite back in the day. Their packaging, formulas and price points were pretty great. Now, I'm not sure if I like anything I've tried since it was sold. Urban decay, same thing. I have never and never will purchase from Kylie. Her makeup looks like it's for a younger person than me, and none of her collections make sense in my head.

[@MsDecens]

The funny thing about Kylie cosmetics is that a lot of adults feel like it's too juvenile for them but the brand is just not that appealing to younger folks. Younger ppl gear more towards brands like tower 28, kulfi, rare, etc. Like her style appeals more to ppl her sisters age but now that they are aging up and going for higher quality products it's not for them either. 🤔

[@drpri1836]

I love The Balm packaging. Brings back childhood memories ❤ Sad to see their present situation.

[@KarrasSim]

Smashbox just came out with a new foundation (Always On), and from I understand it’s getting rave reviews. Tati just did an all day wear test and so far she loves it. She said the same thing though, and was like where ya been Smashbox? 😂

[@beckyb1576]

I love Bareminerals too. I always have their original foundation. I’ve not been super excited about their makeup, but man they are wowing me with skin care! I was hesitant to try but now I have found holy grails I can’t live without in my routine!!! So they’re still getting us 😜😊

[@kaceyisdead]

Literally have Mary Loumanizer in my Amazon cart right now 😂😭

[@kmp8985]

Bare minerals complexion rescue tinted moisturizer is such an amazing product. It depends on how you want your finish to look. I think their products make your face look very fresh and natural.

[@hillarygmclean]

I think of a ton of people outside of KZbin purchase Covergirl and Bare Minerals!

[@KellyGooch]

I think so too!

[@Ajlatango]

The OG urban decay Naked foundation was the bomb! They need to bring that back. Nowadays I typically wear luxury makeup but I would definitely buy that if they brought it back

[@SoDarnSatisfying]

The Cover Girl Clean Fresh lip balms with Hyaluronic Acid plump up my lips and hold a gloss nicely for $5. The berry shade is a good inexpensive sub for the Clinique Black Honey.

[@RoKer13]

I love Urban Decay lipsticks. Like their comfort matte and cream formulas are amazing, I’m still using their old formula lol I feel like Too Faced I purely liked the aesthetic but their Brow-nie pencil was so good, I’m upset that was discontinued. Covergirl’s true matte foundation is my favorite, but I agree that they’re not as innovative as a competitor like Nyx or Maybelline. Nyx has gotten so expensive to me, and Elf is starting to get up there too.

[@lipstickzombie4981]

Elf is basically a dupe brand after the success of the putty primer line. I mean, don't tell me they're not duping Nars lipsticks with their newest lipstick line with the packaging , bullet shape and racy names. Camo is riding the coattails as a Shape Tape dupe.

[@auliaazizah3718]

this is out of topic but kelly thank you for that tip on how to use concealer when using powder foundation! been into powder base products lately so this is super helpful!

[@TheBeautySpectator]

UD used to be something I liked to collect. I don’t anymore since I find so many new brands I want to try.

[@sandraserrano0107]

I like this kind of video. I think you nailed all the brands you mentioned❤. Also I do not personally know anybody who uses Kylie cosmetics😮

[@gasparinha]

It's such a shame that The Balm isn't in stores in the US right now! They just released a palette today - cooler neutrals, which if promoted well will succeed with the Naked 2 lovers. I just saw a younger YTer say they hated The Balm's aesthetic, but I love it, too! I am coming from a slightly different perspective (young Gen X-er, but I like experimenting), and a lot of the brands you mention are indeed very popular with the over-45 set. Like Urban Decay, we were pretty cool in the '90s, but haven't seen a moshpit in a while. 😆 Even I am really just looking for my preferred colors and formulas in every category, so I have reliable basics and can have fun with eyeshadow.

[@petra1995]

I'm 28 and I hate the Balm's aesthetic 😂

[@LydiaTarine12]

I brought the Bare Minerals powder foundation on vacation to a wedding and was so pleased with it. I also love powder foundation (used Laura Geller and Bare Minerals exclusively for years) and will probably never be without it in my stash.

[@phyllisbudke6397]

I totally agree with you about Bare Minerals, I am 65 years old and their products are my favs,I just recently bought the new liquid foundation and it is fabulous.

[@lisalis5877]

Abou thebalm: I used to think their packaging was cute but now idk it looks a bit off to me. I’m sure there are still people that love it but maybe it’s more of a niche thing now, even benefit went a bit more minimal with their packaging and they had a very similar vibe to them. Other than that thebalm has some great products I love their liquid lipsticks and think their formula would still hold up to this day now that liquid lipsticks seem to make a bit of a comeback. Their blushes were really good too.

[@eligefashion]

I have never tried a single thing from The Balm but that bronzer packaging is REALLY pulling me in! I have a very large makeup collection, most of my eyeshadow palettes and blushes are Too Faced.. I absolutely adore their older palettes and blushes! I have so many of the Love Flush blushes and the quality is still amazing even though a lot of them are like a decade old!!

[@kerriwright4593]

I loved that formula of blush but when I went to repurchase it was gone....a hundred years ago 😂

[@priti235]

In US and here in Canada people don't really talk about Smashbox. But I know that it is still big in other parts of the world. I always hear about Smashbox from my friends in India and UK. It is doing pretty good.

[@TracyD2]

Those smashbox Always On shadows are one of the best that people sleep on. If you work hard all day, in sweaty weather or work outside those shadows will be on perfectly the whole time. Root canals, funerals everything. A little goes a long way and they last for years. The studio skin foundation is fantastic for more mature skin. I don’t know if the formula changed though because they changed the name a bit. Just throwing in my opinion

[@emmadanyale]

The too faced blush you used is still a favorite of mine. But I agree the formula doesn't stand up to what is currently available. I was so excited for their new ones but they didn't do a color close to that one.

[@DLF1122]

Cover Girl has one of the best foundations at the drugstore, the one with the red cap, the name escapes me right now, but it is beautiful, medium coverage, long-wearing, and really a great foundation. I never hear anything about Stila or Lorac or Elizabeth Arden or Clarins, and not much from Lancome except mascara and foundation, no one ever talks about their blush or shadows, Beseme is another that never gets mentioned even though the packaging is amazing, there are others.

[@lipstickzombie4981]

Elizabeth Arden and Clarins are still thriving in my place due to their skincare. Clarins is the one that blew the lip oil trend wide open in the west. Stila and Lorac definitely on the ropes now. Besame is sadly not a store based brand in most places, their exclusivity is stifling them. Lancome's colour makeup is geared to an older crowd, the ones who will not hesitate to drop big bucks to keep their billion year old favorite shade around.👀

[@amandamac5347]

I just purchased a bare minerals compact foundation (it’s pretty new I believe) and I love it!!! I originally went to Sephora to buy the loose powder foundation because I have been more into that lately and they showed me the new compact foundation. Simply amazing.

[@lilliankinsley8120]

I absolutely love the Bareminerals powder foundation! I got it earlier this year after being fed up with how liquid foundations sat and settled on my skin. It really does look so natural, and I have the powder concealer I’ll use for spot concealing and under my eyes. Makes my skin look flawless in person! Definitely a holy grail and I’ll probably repurchase for many years

[@meganneodell]

Got a little New Yorker coming out in your accent. Love it. Hope you're loving it out there!

[@tulleandpens]

Urban Decay is not available in Germany anymore. Cannot buy them here anymore. Even more international resellers like Beauty Bay do not ship it here anymore. When I tried to order they sad "This product cannot be shipped to your region". Anyone else having this problem?

[@brunasilvacordeiro4106]

me me! I love UD, but they do not retail in Brazil anymore. 🙃

[@tulleandpens]

@@brunasilvacordeiro4106 A year ago everything went on sale and since then everything is gone. I run out of some of my favourite products. 😭

[@lipstickzombie4981]

UD pulled out for a bit in my place (Saudi Arabia), from what I've read with some bloggers here is their 'human rights stance' against certain Middle Eastern countries. Guess 'stances' fly out of the window when you're losing money because half a year later they're back with crappier stuff.🤣

[@tulleandpens]

@@lipstickzombie4981 I wonder why they do this.

[@mutantxdoll]

Yes I wish The Balm would make a comeback!! I loved their Meet Matt(e) pallets!

[@KellyGooch]

I would love that!!

[@gabrielaseveriano8042]

I think Kylie and Too Faced have managed to have some good releases this year tho. I see the cream blush from Kylie and the new concealer and skin tint from Too Faced a lot on social media.

[@lindsayhoffman2688]

I would add Natasha Denona and Pat McGrath to the flop era. Predicting they will both be rise and fall video worthy before the year is out.

[@asli9812]

What’s going on with those two? I thought they were seen as prestigious??

[@wiredayan9719]

Also i think that we are focusing more on how more “natural” the skin looks and not so much on eyeshadow, and those are their star products

[@petra1995]

I wouldn't say Natasha is flopping rn, but that might change. Pat might be headed towards a flop era, seeing as she's spitting pink in her customer's faces.

[@lipstickzombie4981]

@@petra1995 Collaborating with a mainstream IP while you're presenting a high end brand is a desperate and tacky move in my book. Star Wars, really?

[@petra1995]

@@lipstickzombie4981 I think it's because Pat herself loves Star Wars. I don't think there's any inherent opposition between luxury and mainstream IP, but it needs to be done well. The stickers were... a choice. I, however, don't think rich people only go to the theatre and never to the cinema.

[@lalacarroll431]

Bare Minerals was the very first foundation that I purchased when I was a teenager. I still remember being at their store in the mall and the sales associate telling me to swirl, tap and apply! I still use it to this day but I haven’t used it in months. I still love their loose eyeshadow in the matte and glimmer shades. The one thing I really appreciate about Bare Minerals is they take their time to create a new product they are not in a rush like a lot of other brands that push out products so quickly. Thank you ☺️ for inspiring me to use my Bare Minerals products!

[@samhart2709]

I think that mascara looks fantastic on you😍

[@liltiggergirl316]

Urban decay is doing pretty well actually

[@jenn0128]

Ironically, I got an email today from the Balm with a new eyeshadow palette launch, New York City. I love their bronzer, and as a nude eye lover, I'm trying to talking myself out of buying this palette.

[@icaro_andstuff]

The balm is one of my favorits!!!!!

[@staceyb3007]

I also love the brown too faced mascara! Excellent colour of brown

[@kristenreehil3196]

The only things I did like from Kylie Cosmetics was their old packaging of the lip kits and highlighters. The old packaging was so nice and I'm so mad that she rebranded it for the highlighters since they were giving me a nice highlight and made it so natural. I wished she never got rid of her French Vanilla Highlighter. The only Covergirl complexion that I miss was the Ready Set Gorgeous. The lash bash mascara is my go to favorite mascara but I need to try the clean eyeshadow palettes. I do love the Urban Decay Stay Naked Foundation and I'm sad that it's getting discontinued cause that's my favorite high end foundation . Urban Decay's Naked 3 Palette is the only one palette that I miss in my collection so I might repurchase when it goes on sale.

[@capyluvr]

Best way to start my morning🥰🥰

[@KellyGooch]

Thanks for watching!

[@becm963]

I had commented about Lorac disappearing from the beauty space in another video. They used to be talked about all the time. The other brand that is a scratcher is Melt Cosmetics. I love a couple of my older palettes. The Gemini & Rust. It is their new releases that I question. I root for the brand. Unfortunately, the quality is definitely lacking at times.

[@littlemisslipstick2999]

I just feel like some of the brands need to move beyond their flagship themes.

[@dkladiann]

They’re just too many brands out there in general. But you’re right some of these have hero products. I’m actually a big fan of urban decay mascara I think they’re under rated especially if you like a big brush.

[@kearashelton5446]

Bare minerals used to have a liquid serum bronzer and I fully believe if they relaunched it right now it would viral

[@beccalife275]

Covergirl has really tried to market as clean makeup and the makeup isn’t quality. I got the concealer and loose powder. The concealer is so sheer and the powder doesn’t seem to set my face

[@nooravaylio]

Bareminerals base: You can actually use liquid products on top of the bareminerals foundation, because its not a normal powder. (With basic foundation powders, they tend to get cakey if you do this). BM is mineral based, so you can use your liquid concealer as usual on top 🤍

[@tracybates1696]

The BM powder foundation looks terrible on my super dry skin! It clings to all of the dry patches and looks and feels crunchy and makeup-y. I want to love it but not a fan. It's one of the worst I've ever tried on my skin.

[@emilyestella7756]

LOVE the Balm

[@madebycoffee]

Of all the brands you mentioned the only one I pay attention to new releases, is funny enough- CoverGirl. And even with me only feeling like a lot of what I try from them is 'just fine' I still look forward to seeing what they come out with. More so than elf when I think about it.

[@amylewis7563]

Never purchased from The Balm or Smashbox. I have the Bare Minerals Blonzer, but havent tried anything else. I think drug store is stepping up their game so much these days. I'm a powder foundation girl too. 😊😊

[@terryblevins2516]

I know one you can maybe look into that i havent heard about in a while.... Is Violet Voss....

[@SherrieHerbert]

100% the balm lover. So nostalgic to early YT makeup days and as a muted olive they have great colors!!!

[@jessicarauch1525]

I’m hearing amazing things about the new Smashbox foundation so maybe they are having a comeback!

[@StateofKait]

This is SUCH a great video idea. I totally agree with everything you said

[@tinaposch5887]

Hi Kelly, actually The Balm entered in drugstores in the Netherlands. That says a lot. You can't find many American brands in the stores here. Many of them are hard to find even online. The fact that one can buy their makeup in the drugstores here indicates that they look for new markets. Especially people like very much that kind of makeup style in Europe.

[@UntangledTreasures]

Love this series!! I’ve been turning to my Bare Minerals powder foundation a lot lately. Perfect for thiis years Hot and Humid NY summer!! I would love to see them come up with some new blush shades. I love their nude lipsticks. Omg!! Yes the Balm! I have a lot of their products! I feel like the balm is expanding into the Asian market?

[@margot64fern]

This is the second video this week that mentioned The Balm. I ordered something and had in within days and it’s free! I’m going to take a look at the bronzer.

[@kerriwright4593]

I have never used much from Kylie cosmetics. I really loved the matte liquid lipstick at first. I've enjoyed her kylighter too. I didn't like the eyeshadow formula and that's all I've ever tried.

[@disgruntledmoderate5331]

I wonder if that CoverGirl mascara is the "replacement" for the Flourish mascara. I wish they would just bring the Flourish back.

[@nurseathomeasmr]

I’m so bummed UD is discontinuing that foundation! That’s my holy grail I found after PF decided to be dumb and not be CF anymore. Thank you for letting us know, going on their website today to order another bottle!

[@peyton-]

Smashbox Primer Water had such a chokehold on us all 7 years ago.

[@KellyGooch]

YESSSS

[@kerriwright4593]

I love the cover girl yummy gloss. That's it lol

[@KellyGooch]

I love the Yummy Gloss!

[@lhun3952]

I hate that the Too Faced palettes are limited edition. Just keep them available.

[@abbyduke7103]

I think Covergirl has kind of been in their flop era since they stopped partnering with America’s Next Top Model. 😬

[@marthao3514]

I was watching this as I was getting ready and couldn’t help but laugh that I was using products from most of these brands …. They’re products I’m currently panning

[@katiadasilva4881]

The blush looks gorgeous

[@nasalhazel1]

Lol I'm still working through my Cover Girl Lip Lava stash

[@lalacarroll431]

I recently purchased the Too Faced better than sex mascara in brown and I really like it because it’s truly brown! I also noticed that it doesn’t smudge on me later in the day and the one in black smudges on me like crazy. I look like I have raccoon eyes by the time I’m off work.

[@Otakuaudi]

I loved covergirl as a kid and teen but it feels like they haven’t released anything good in 10+ years. I love bareminerals! They should definitely be talked about more.

[@AnaMedranoG]

Bare Minerals just arrived to Sephora Mexico and I ran to buy the blonzers.

[@mrs.jackson.]

YSL has a beautiful true brown mascara. They unfortunately are not cruelty free.

[@CallmeCalypso]

Cargo. Are they even in business anymore?

[@xoxostaci]

Not dramatic if it's true... I have found that even the Covergirl Shimmer formula is not great - and they're now the owners of Kylie Cosmetics (welll Coty lol) Love this video concept.

[@Kimbyroseh]

Too faced doesn’t have the heart blushes anymore. They discontinued them a long time ago. They did bring some back in a different country I thought, but those never came here. And that was years ago. They do have the cloud crush blushes now.

[@xErinxx]

I would love the bare minerals powder foundation too but their shade ranges never go light enough for me

[@saramelle]

Personnaly I don't agree with Nyx. I think it's a brand that gets better and better. I always purchase new products from this brand and I'm always loving the results especially with their brow products. They've upped their game for me

[@berrydylan8339]

Omg do you guys know Urban Decay sold around 200k Cowboy eyeshadow this month(from Aug 8th). I think they will definitely survive because of that single eyeshadow color. Also WINTER KISSED and PINK POWER from Kylie cosmetics are currently really popular in China. I think all girls have one of those.

[@berrydylan8339]

😢I forget to mention that was the number from Chinese market.

[@amatullah4819]

you know a brand really fell off when people forget to mention them in these flop videos lol, like dose of colors and jouer

[@KellyGooch]

TRUEEE

[@miascott8945]

There were some Jouer blushes and highlighters I wanted to try for the longest time, then covid hit and I completely forgot. I feel bad for DOC. I think the problem is their star product was liquid lipstick and those have waned in popularity over the years. The brand doesn't seem to release much so people just kind of forgot about them.

[@amatullah4819]

@@KellyGooch DoC actually has a lot of stuff insanely discounted on their website, their highlighters that were $28, shadows that were $20, and eye pencils & lipliners that were $15 are $5 now 💀

[@amatullah4819]

@@miascott8945 yeah same i feel bad for DoC too, the liquid lipsticks were carrying the brand and even though they now have trendier formulas like lip oils, lip mousses, they just haven’t been able to regain that traction. it’s a shame honestly, i was looking at their site and they have a foundation with 42 shades but it hasn’t gotten any attention so it’s half off rn 😭 i wish they could make a comeback somehow

[@helzbellz0417]

I miss the Too Faced Sweetheart blushes, I can't believe they ever discontinued them 🙃

[@dubsbeautydiary]

Interesting take. Thanks for sharing!!

[@hallievanoutryve3109]

Where is my The Balm Lou-manizer! I knew I was missing a highlighter! I love The Balm, although I think the formulas were better before they went ‘clean’