These DUPES are WILD!

These Dupes are Wild!!!
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Hi I'm Tati Westbrook, thank you for watching, please be sure to check out my collection of new makeup review videos where you'll find my best beauty tips, tricks and favorites on everything from top luxury cosmetics to my favorite drugstore makeup. Whether you're looking for a new product review, tutorials, beauty tips, haul or perhaps even a giveaway, I hope you enjoy watching.

[@sammibooger4784]

What should be upsetting (to the consumer) is that if a formula works the same way, the packaging is the same…. why does this one cost $20 and this one cost $100? A name. That’s it. You’re paying for a name.

[@sydneyarnce6882]

Exactly. That’s what my mind goes to. If I can get the same thing for cheaper ima do it.

[@hollysimone16]

I'm not a luxury gal by any means but it could also be other things we don't realize have value. Like higher quality ingredients, for example

[@loati94]

I firmly believe that over 40$ on skincare and 20$ on makeup, the ingredients quality take place but you are paying for brand name. I know for a fact that eyeshadows for example make a difference. Maybe not in performance, but ingredients matter to my eyes

[@tammygarrett9261]

Maybe that's why they are putting skin care in their make-up when sometimes you don't need it.

[@dragonflyy000]

Im NOT a "luxury" shopper AT ALL. Ive never used a single thing by CT, DIOR, URBAN DECAY, PATRICK TA, MAC ..... etc etc etc My version of "FANCY" is when I purchase LOREAL instead of ELF or ESSENCE!!! lol (tho I loveeee my ELF & ESSENCE MAKEUP!!!!) I'm almost 55- and seriously, I've been inside of Ulta once, and I've NEVER been inside a Sephora!!!!! Am I really missing out??? Cant miss things you know very little about! SO I'M CONTENT!!! lol ＊ ＊ ∪

[@aqua_girl2]

When I moved to Australia, I couldn’t believe how little makeup I could get my hands on. So the fact that a brand has made products more readily available there is good, in my eyes.

[@elvinaogil8576]

omg right? Compare our target in Australia to the american target! I neary wept in the US target - so good!

[@JulesMAu]

Agree. The struggle is real here in Australia. 😢

[@Buzzoftheday]

Second that. Finding makeup here is hard.

[@MsGlamourcat]

As an Australian and makeup lover, I agree that what we have available to us here is pitiful. I'd love to be a mega millionaire and have my own stores that have more products that are available internationally here. But that all said, the cost of living here is out of control, so people couldn't justify the spend.

[@Tagg2]

I’ve heard similar things from others who live there when it comes to buying wigs. When you have alopecia the struggle is real! I’m happy to be in the US where certain things are readily available, even with some of the complex issues here. Each country has them. Good luck to you Aussie girls and guys! ❤

[@lorimoore5589]

For me it depends on who is getting duped. Indy brands getting duped pisses me off. Brands that charge way more than a product is worth and your paying for the name , I love it!

[@Sheyann_89]

YES!!! I agree with you 100%

[@SusannaOdzak]

Having brands like MCobeauty here in Australia really helps us because the high end brands here that we love are so expensive and we all can’t afford them,and we have a lot of stock problems here when going in store to Sephora it get frustrating.

[@recommendationsfromrach]

Another Aussie here and can confirm we have huge stock issues with international brands. MCo is hugely popular here. They copied the Glossier Cloud Paints before we could even get Glossier here. And even now we can get Glossier and it’s mega pricey!

[@lynettefinnigan9540]

Even ELF is hard to get..you see plenty of spaces for it in the shops, but empty shelves

[@vanessaallan7311]

And from New Zealand, we have major issues with keeping up on new releases. Mco delivers every time for me! Love it.

[@claireatkinson9041]

Aussie here too. About time something is affordable for us… all the high end brands are double the price here. 🇦🇺🇦🇺🇦🇺

[@brittanyworthington8204]

As an Aussie, MCo is HUGEEEEE and has completely taken over all other drugstore brands. It’s also accessible at grocery stores, places like Big W (sort of like Target here) as well as drugstores (our Chemists). So it’s luxury-like, affordable and accessible. It’s a huge win. Lots of Australian influencers are ambassadors as well. But I am curious about how they are getting away with it 👀 If you find out more let us know!

[@zoekendall9447]

Just beat we are seeing it everywhere doesn’t make it “huge”. The products are ordinary and way too expensive.

[@unpreparedchild]

I use it all the time but I don’t wear foundation (acne) I think it’s the best thing lol especially living in a small country town nowhere near a city

[@arcybarrios]

I'm in Aus as well and I have to say, it has never called my attention. I can't pin point as to why though. I feel like it has a cheap 80s cardboard and plastic packaging despite it trying to appear lux

[@amberpaul4245]

I’m Aussie and agree it’s huge here. But I’ve never tried an MCO product I like :(

[@Re.x0]

I DO NOT think it's"huge".... That's a lie. It's pretty pricey and I don't think it's worth it honestly

[@katwithak8490]

I NEVER feel guilty for saving money!✌🏻❤️

[@k.popper2620]

Amen

[@nataliafan14]

Ever in my life

[@shonteecampbell8236]

Us Australians and New Zealanders have been using Mcobeauty for a hot minute! Before I watch this video I already know the products slap. It’s very hard for us to afford/find the higher end products so a brand actually doing this for us was great! ** and for us, this beauty line is affordable but with your conversion rate it will be more pricey for you. It’s usually how we feel with literally EVERYTHING else! For example e.l.f isn’t as cheap and affordable as it is for you guys over there! E.l.f & Mcobeauty run in the same price line for us.

[@judieloveday1643]

In the US, the e.l.f. contour and blush wands are around $9. Here in Australia they're $29. Drugstore pricing in the US usually doesn't translate to Australian pricing. Mco are middle of the range here price-wise.

[@shonteecampbell8236]

@@judieloveday1643 you have stated exactly what I said but just changed the wording?

[@jaynebraithwaite2454]

Elf is virtually high-end cosmetic pricing here in Australia.....soooo expensive

[@vanessaallan7311]

​@jaynebraithwaite2454 same here in New zealand to get great affordable products that delivery is all I want. I've been using mco for well over a year 🎉

[@Flowerchyld222]

This hair color is soooo flattering on you. Love the color of your shirt and your eyes are poppin girl 🫶🏼💜✨

[@katelinmensink6249]

1:43 Gucci dreams on a SHEIN budget 😂🤧

[@adsads994]

No matter they are all dupes, the product quality and longevity of MCO beauty is insanely good!

[@elmasalsabil390]

Would you please do some affordable facial tools videos? It would be sooo helpful!

[@fatimaj7508]

Yes, this!

[@shelbyw22]

Yess! I’m so afraid of the lead and heavy metals that can be found in the cheap stuff from China… but I trust Tati lol, she’s so good at finding affordable yet safe ingredients

[@katelindine7035]

Yesss!

[@imdavidjin]

i don’t know about her partnership with medicube, but there may be a non compete clause in her agreement with medicube and that’s why it might not be feasible for tati to do a facial tool video at this moment

[@joannesong5209]

Wouldn’t be surprised if they were all affiliated. These big corporations own everything.

[@emilyalvarez2149]

Yes! Can't wait for your Sephora Sale recommendations!! Love your channel!!❤

[@kiwiftw1]

I live in Aussie and one of products I do really like from mcobeauty is the tinted serum foundation it has great coverage!

[@kirstiewilson574]

I don’t think companies should be able to dupe so hard on the lines that work hard at the design and product. On the other hand, you find the neatest stuff and influence my shopping habits lol

[@kymthrift5410]

We’ve had MCO for a while. The owner of the brand did a podcast and spoke about the fact they use the same factory as Charlotte Tilbury for all their beauty wands. ELF here isn’t as cheap here as what you guys get it for. We also don’t the new releases until many many months this after. With how bad our dollar is too CT is so expensive here. For example the wand here are $60 😅

[@fontainemullins5620]

Here in Australia, we dont have access to as many things as the rest of the world. So the fact that we have access to these dupes is great. Unlike Revolution, they are actually good products. The lip oils are one of my faves, and their sponges.

[@cmeyummy]

I am so glad you are doing this. I am Australian I buy this product all the time. I love them. I can’t afford and also don’t really want to spend so much money on the ever-changing makeup market.

[@bibliatododia4832]

I really like the blush drop in pink. It is light pink, almost pastel/milky pink, which I was looking for a really long time. It is pretty good for fair skin looking for white base pink.

[@debb8354]

Dupes are awesome! For some who want quality and don’t want to spend a fortune on makeup it’s great. I’m here for it! Bring on the dupes.

[@Wickendale]

ily Tati! I'm doing my sister's wedding makeup in a couple of months, would you be able to do an affordable wedding makeup tutorial?

[@jaymoon5765]

Nikki La Rose just did a good video on wedding makeup.

[@amandasanders8881]

These dupes are wild! Thank you so much for going through them!

[@stephanienarine4244]

Hi Tati! Love these dupes - sometimes some brands are so unreasonably expensive. Esp CT - her products are so expensive with such little product. A lot of companies dupe the product but this is wild, the packaging and all! Love from the Tati list 💕😍

[@Monicajz]

Big fan from Miami here! I love you Tati!♥️ been following you for almost 10 years now🥹♥️🙏🏽

[@taylasmith8629]

As an Australian it’s great price to us as makeup in general is more expensive than America

[@ashawandel2979]

As an Aussie known mco for years in my local Woolies so crazy to see Americans and others using their brand! I luv how they have changed their packaging

[@janelleeldridge3639]

I’m Australian so MCoBeauty is a lot cheaper here. The difference in pricing is kind of like what shopping for ELF is in Australia, double the price of the US 🙄

[@staceypower4327]

MCo has to go on sale regularly in Australia because it’s actually a pretty expensive “drugstore” brand over here. I’ve been waiting for it to get to America for ages so there’s more reviews because it’s not cheap enough to gamble on. So yay! Thank you 🙏🏻

[@2010201220132014]

I don't normally comment but I was super excited when I saw the the thumbnail. I'm so happy to see you have found MCo beauty. It is a favourite here in Australia, for us it's a little more than dupes it's in line with Revlon or L'Oreal as a serious trusted makeup brand. Unfortunately as you can see it's an expensive brand, if you look at the currency exchange the setting spray is $25 but that's still cheaper than most of our chemist's and grocery stores. I would highly recommend trying other items like the Ulta stay flawless foundation or in my opinion a killer highlighter like Highlight & Glow Beauty Wand in the colour champagne glow.

[@zoekendall9447]

It’s not a favourite, just saying

[@kylee7189]

As soon as I saw your Instagram story I knew it was McoBeauty. As an Aussie I’m so glad you were finally able to do this brand. Their range has gotten so big in last year and a half.

[@emilisse]

I get so excited for these videos. Every time I get a text notification. I’m already on the video watching it. I love you so much Tati.

[@ordiwaysphotography2332]

I agree with you about the packaging 😮 it's nice to do dupes for the people that can't afford the good stuff, BUT they need to do THEIR own packaging! I don't like copy cats lolol 😂

[@OisheeSJT]

Oh i absolutely love and support dupes! High end makeup brands rip us off to pay them where for the same products or better I’ll have to pay a fraction of the cost!

[@sherihelms242]

Kroger’s prices are always high. Lol. A lot of these products launched early last year. These companies generally have IT Specialists & legal teams to make sure they are not infringing on major brands patents or trademarks. I worked in Intellectual Property law (Dallas) always a fine line. Also conglomerates like L’Oreal own Maybelline, NYX, Lancôme, Urban Decay, YSL, IT Cosmetics, etc… So generally view dupes as minor competitors & know legal fees will exceed any settlement reached. Excited you shared the products. thanks Tati for all you do! ❤❤❤

[@melbee8257]

Australia has different trademark laws than the US. They can have stores with the same name and logo that has nothing to do with the correlating store in the US. My husband used to work for Payless Shoes and was part of the team that worked on the purchase of Payless Shoes Australia. The Australian company had the exact same logo as the US Payless but sold completely different shoes. Maybe this what allows for the dupe packaging??

[@seelybusenitz1908]

The elf lash xtnd mascara is a tubing mascara and it is not getting the hype it deserves, try that, it’s my new favorite!

[@lynettefinnigan9540]

The McCo Beauty mascara is really good 👍 as are their lipsticks 💄

[@Aella613]

I was browsing their website, and they have a dupe of Maybelline Instant Age Rewinder, legit EXACT packaging, but for double the price. Same thing with the ELF brow pencil. It's insane.

[@morninglori]

I appreciate that you try makeup like this and give us your thoughts so that we can be knowledgeable about these products. You're the very best. 💋 😊

[@monicaluera1855]

I think the fact that people make products for people who can’t afford Dior or Charlotte Tilbury and be able to give them that experience of luxury makeup is great. If these luxury brands are already successful and blessed then why bother going after a brand that’s duping them. Not cool.

[@TheMadiVlog]

Ur camera quality is omg amazing

[@karenhorsburgh7302]

I love mco beauty, being an Australian it’s so much cheaper for us.

[@meepenjaap7999]

You look especially beautiful in this video. The color of your top and you hair is so Jaclyn Smith-Charlie's Angels-sleek and swoopy. Love it.

[@akashamalik_]

Brows do look good and the color's perfect with your hair.

[@lindaweinstein4846]

Tati , love you give us so much in the makeup industry ❤It’s non stop learning and loving makeup in so many ways 😍🥰😊🤝🩷🍃❤️🥰You are so appreciated by me and all of us 🙏🏼☺️😘❤️

[@okaylife4379]

Tati watching you after ages ... I subscribed you when your subscription was only 32... Girl it's now 8M Kudos... By the way back then used to listen to your channel while going to bed your voice was so soothing...it still is...

[@cheyrlreynolds3]

I agree with you Tati! Nothing wrong with being inspired by a brand, but completely trying to duplicate their packaging? Not acceptable! Love your late night makeup shopping trips ❤😊

[@veaton77]

MCoBeauty started in Australia in 2002. Its well-established, award-winning, worked with Karl Lagerfeld, Elle Macpherson, Rosie Huntington-Whiteley to name a few. Charlotte Tilbury didn't start until 2013, 11 years later. Why the automatic assumption that MCo copied CT? Maybe CT used it for inspiration? Don't make assumptions

[@RapK-fu2sh]

​@@veaton77 Well elf has been around for ages too. Doesn't mean they are not copying and duping other brands. Just because you are in the market longer, doesn't mean you're above duplicating other well-known brands. I think brands do expect such 'copying' to some extent. Like how Charlotte named her highlighter 'pinkgasm' kind of copying the name of Nars' bestselling blush. I rmb eye-rolling when she first announced the product.

[@megcampbell4510]

⁠@@veaton77all the mco dupes have come out after the originals so I don’t think it’s assuming 🤣

[@Βασιλική-ΝικολέτταΣακελλάρη]

For me especially the packaging should be different. Because if you want to copy the formulation at least you have to research and try a bit but you can just scan a bottle in a 3D printer and make the same packaging without effort. Also it's Not the same product and somehow you fool the eye and pretend it is. I have never bought luxury stuff BUT I never bought dupes ether ether. I'm a fan of origality 😁

[@tonyalavigne2455]

Charlotte Tilbury has never done me wrong! Love her Products!!!

[@megcampbell4510]

Me too, literally wore all her products on my wedding day 5+ years ago however, I will not go back, Mcobeauty is just as good, sometimes even better imo!

[@meenak534]

I like the idea of being able to have products that look high end for a cheaper price because not everyone can afford the luxury products.

[@shaeregan6277]

You can only patent packing if you have a super innovative design. Nothing CT uses for packaging is innovative. Most packaging is up for grabs.

[@narelleellis765]

Love it when you do a dupe video Tati 🤍 . I live in rural Australia 🇦🇺 & I have to say i have used a lot of ( what was originally called Model Co) MCO Beauty products over the years & have really loved a lot of their Makeup. It is in our supermarkets now , & that has been an absolute godsend to so many people over here! 🤍 I agree not all of MCO Beauty products are amazing, but i personally don’t think any Beauty companies (high or low end ) make products that everyone will love. 😊🤍

[@cinstep7771]

Girl you were just comfortable going out to Kroger. I like that the more you are here in my neck of the woods the more you become a Texan! Yes we do everything big around here but we also like to to be comfortable too.

[@patr70]

Too bad it's so hot in Texas for FIVE months out of the year.. which I think is Way too much. L.A. weather is far better 🏖🏝

[@loverofchrist4662]

I’m here for dupes!! I don’t spend money on expensive makeup as of the last 2 years. It’s just not what I want to spend big bucks on. I prefer to spend my money on my workout clothes! So I buy all the affordable, the dupes & hope duping stays!!

[@lilyfish5177]

In Australia, we can almost always get MCO for 40-50% off which makes it super duper affordable for good makeup products!

[@kaylielynn10]

thank goodness for these dupe videos, they save my life and my pockets! thank you tati for your dedication and love with every video you put out. thanks for looking out for us

[@jenniferR-bl7gj]

I do love a good dupe. Cannot afford the higher prices for luxury brands so it’s fun to play with /try out dupes. But exact carbon copy of packaging not necessary 😄

[@himbeertraum]

Your brows look just perfect today!

[@yolandamontalvo9054]

Although Charlotte Tilbury products are not in my budget, I would prefer to buy her products. I’m treating myself to her products for my birthday lol.

[@sagetinajero2175]

I love you sm only person I trust when it comes to makeup

[@sarabera325]

From a consumer standpoint, I'm honestly fine with dupes as long as they use QUALITY ingredients and the formula is decent. I tried a Charlotte Tillbury palette dupe from another brand and had an allergic reaction. I'm not even allergic to pollen so I was shocked. Always patch test when trying dupes. 😂

[@nerm1166]

Yay a new video at the perfect time! Sitting out in the sunshine with my dog on a work from home break ❤❤

[@karichaney5934]

Looks like you guys get a better range than we do, even in Australia!!

[@chloe_glynn]

Mco beauty is well established here in Aus, it's great!

[@lynettebunac9565]

I support it esp for Australia since everything there is very very very expensive

[@debbie7608]

U look sooo beautiful today!! Even more so than usual. 😊

[@monicapatton1405]

So glad you are doing this, this brand showed up at my grocery store a month or so ago and I’ve been waiting for someone to talk about it.

[@jessicadaubenspeck9318]

Happy Tati Monday!!!

[@StardustVegan]

Love love love love love!!! 💕 keep it going Tati!! I’ve been missing you and loving your presence back in the beauty space!

[@stephanieramirez7289]

I haven't been this excited to watch a makeup video in a while.

[@kristiebennettAUS]

Appreciate the full blown honesty giving credit and also saying when it’s no good! Love the truth ❤

[@jacindajones6390]

I LOVE your dupe videos ❤

[@kerri-anneserong4158]

We love MCo Beauty here in Australia!!! That's so cool that they have it there! I love the waterproof mascara in the black tube.

[@monak2069]

You got me tempted with the eyebrow product and setting spray, lol. 😮😅

[@ItsMrsGraham]

I can’t LIVE without glow recipe. The watermelon line smells amazing and makes me feel so luxe. 15:26 I use the spray every day. You turned me into a scent freak and I now I surround myself with beautiful scents. lol

[@sarahyates9035]

Fellow Aussie here! This brand is amazing!!

[@aneizl]

Would you try Korean skincare? I feel like you’d genuinely like it.

[@kaylacarbone2696]

I LOVE YOU TATI BEEN WATCHING SINCE I WAS 15❤

[@NoDoubtItsKenz]

Wow, your eyes are stunning!! like the depth the fullness and the richness of the blue in your eyes is absolutely intoxicating took my breath away, just now!!✨✨

[@mohuamumu1577]

Love you Tati ❤ Watching you is always fun ☺️

[@LaceyNatasha41]

Yes ma'am I do love drugstore makeup!! So much fun ❤ I mean I don't think it should look so close that it just isn't at all cool but like you said inspired by is great but dang it is a bit pricey. But I'm so excited to see you put it on! 😊

[@kyliet1688]

Love the channel!! I’m from Australia and MCoBeauty has some hits and misses. I’m a fan of both brands and will say some MCoBeauty products are better than Charlotte Tilbury but there are some products that I prefer Charlotte Tilbury over MCoBeauty.

[@JennyBunny2793]

I know this is super random but can you please make a video on what you do to keep your hair long, healthy, and so shiny! Products, hot tools, supplements? ❤️

[@katiegrech2071]

i never thought i'd see the day you discovered this brand. I love Mco Beauty, I’ve been buying from this brand since 2002. Gosh, makeup in Australia can be extremely expensive especially with cost of living in Sydney 😭 a CT lipstick is $54.00 (yikes)!

[@Linalo18]

Omg yes! Obsessed with CT lipliner in Iconic Nude...but it's 38 AUD at Mecca...hoping Mco will do a dupe soon!

[@lexiyayson7037]

2002?! Wow!!!

[@vegemitegirl1971]

Yesterday Lancome mascara was $69 in Myer

[@katiegrech2071]

@@vegemitegirl1971 :( :( that's wild

[@EgoBrain1]

Love getting the quick notification from the Tati List. 🙌🏻

[@pambuccilli3561]

MCo is amazing…. Fabulous Australian brand❤️🇦🇺

[@mousekander2232]

I love their xtend mascara. Its tube and amazing for oily skin

[@nevermore316]

I enjoy these videos so much. ❤❤

[@amandacollins3124]

I agree with you. A company doing an inspired by is one thing but to copy everything from the packaging to the product is wrong.

[@ItsMrsGraham]

Ok your brows actually look fabulous! Good find! 14:05

[@michelebritain5423]

I'm feeling the brows! Stunning as always. ❤

[@renee6989]

Love you Tati have a great day!!!

[@ErsOoohribe]

Tati loved the video! Would love to see a brush (dupes or affordable) I never hear you talk about them and I typically watch twice a week!

[@amystevenson3992]

Happy Monday Tati ❤

[@lole-21ruff63]

I think Charlotte doesn’t care much because she have made millons. She has another customer. There is room for this. Don’t worry too much. Enjoy!! Means that CT is unnecesary expensive.

[@starsof1889]

"when the packaging gets too similar, there is something that feels a little unsettling to me." the way I see it, though, is when the pricing gets so outrageous, there is something that feels a little unsettling to me about that. I'm never going to be too proud for a good dupe!

[@michellefaulker1949]

I love these kind of videos!

[@dano2203]

The best tubing mascara is the Thrive Causemetics, but the Milani one it is the perfect dupe.

[@dmar6770]

Love u Tati!!❤😘😘

[@MissCammi]

Your eyes are so aquamarine green in this video!!! They’re so beautiful!!!

[@ellielou1031]

ELF has spoiled me because it doesn’t feel like a dupe if it’s more than $15 🤷🏼‍♀️

[@arinashevchenko631]

I’ve been watching you since I was idk a teenager. 14-15? Maybe even 13. I always thought you were one of the most beautiful persons that I’ve seen. Was very upset when I seen you take a break from KZbin and checked very often to see if you came back. I’m very glad you did. Keep up the amazing work!!!

[@cassidyboyd1059]

Pillow talk vs Cheeky chat for the liner shade names is WILD 😂