The Best Cartier Tank Watch Alternative Under $100 You've Never Heard Of: Seiko 7740-5000 vs SWR052

Today's video is an unboxing and review of one of the best Cartier Tank watch affordable alternatives on the market-the Seiko Dolce Tank (ref. 7740-5000). In my search for a more economic option from the greatest watch brand in the world, I discovered a goldmine of vintage 80s offerings that not only have more varied and interesting styles, but are emblematic of Seiko's golden age of design-an interesting time of rivalry between Swiss and Japanese watchmakers that resulted in the Seiko Dolce, Exceline, and Lassale lines. In this video, I also take a look at the Seiko Essentials Collection Tank watch (ref. SWR052), compare it to my wife's Cartier Tank Must watch (ref. WSTA0041,) and discuss what makes the Cartier Tank watch design so iconic, and why it still endures well over a century later. Join me for a fun exploration of all things Cartier and Seiko Tank, with an unboxing and review of what could possibly be the classiest unisex dress watch for well under $100.
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[@naokisaito2224]

great video as always ! at 14:21, I can see that this watch was given as a gift to a guy who worked at Toshiba (yes the electronics maker) for working 25 years at Toshiba your fan from Tokyo

[@theurbangentry]

Wow, that is amazing, thank you so much for sharing that!!!! I grew up always using Toshiba laptops before switching to Mac later in life. Absolutely awesome. Best regards, TGV

[@naokisaito2224]

@@theurbangentry thanks for the reply TGV if you need help buying watches from Japan, let me know ! Maybe I can help 🗾

[@futureproofd]

@@naokisaito2224 Perhaps you have some insight into why so many nice, vintage watches come out of Japan? I recently bought myself a 90's Omega and a 70's Tudor, both in exceptional shape!

[@Trex100]

thanks for your participation!

[@djchrisi]

Thank you so much for sharing. This is very interesting

[@thomasflynn5366]

I love the small 80s dress watches. And I love that you can find them for almost nothing because nobody else wants them. I don't really care about current styles. I wear what I like.

[@MaximPhysiotherapist]

If you look old movies with De Niro, Al Pacino..they wearing small, elegant watches like this. (Just in real gold :))

[@broken1394]

Ditto! modern Monsters are tasteless.

[@Lamattack]

So cool to see a Seiko Dolce covered! Love these more obscure lines from Seiko. Another awesome video, TGV!

[@Klaatu-ij9uz]

As a child, I was always fascinated by the watches my uncles wore. None of them were Cartiers, of course, but their rectangular designs intrigued me. A couple of years ago I bought myself a Seiko SUP896 gold-tone "solar" for old-times sake. Every time I look at the watch it somehow transforms me back 65-years in an instant. GREAT episode...thank you.🥰

[@dannyg6592]

Your new Seiko looks very similar to a rectangular Seiko I received as a graduation present in 1984. Wore it for over a decade and still have it in my collection. I love Cartier Tanks!

[@alvinmick218]

This is why I enjoy your channel so much. You are always tastefully cognizant that not everyone can afford luxury watches. You are a true gentleman in every sense of the word. I appreciate you keeping it real! 🥃

[@jordongrant2782]

Great older Seikos I had no idea existed, thanks for putting a spotlight on these.

[@williamthompson7656]

As a complete and total sucker for square, rectangular, tonneau, etc. style watches, Cartier has always been a brand that I really liked. My current grail is the Cartier Francaise. There's something about the contrast of the classic / dressy style of the watch on a casual / sporty bracelet that just works for me.

[@HRM.H]

Awesome to see you mention the Seiko Dolce line. Criminally underrated. I personally own a rectangular Dolce that has a case made of tungsten carbide and a Grand Seiko derived movement (cal 9531 , accurate to +-20 seconds a year) i bought mine in new old stock condition for only 70 euro!!

[@DarkMuj]

absolute steal tbh

[@the.Aruarian]

Let’s just wait and see for the TGV tax for these now, hahaha.

[@LordCohliani]

What's the model?

[@andreidoanca4262]

@@the.Aruarian haha exactly...luckily I've just ordered mine 2 days ago. It supposed to come tomorrow...so should I go on and assume it will go up in price 🤣🤣

[@HRM.H]

​​@@LordCohliani not sure exactly. Didn't get the original hangtag with the watch and haven't broused the catalogues yet. The movement + case code is; 9531-5090

[@franka9760]

Great overview of the whole line of "tank" watches. Glad to have the history laid out so clearly, video close-ups of classic examples. Thanks as always, TGV!

[@azrubel2135]

i've been looking for this exact video for a long time, thanks tgv!

[@alexm2113]

What an awesome find on that Seiko Dolce! My vote for Tank alternative is one of the many rectangular Bulova's out there, especially the Frank Sinatra one. Very vintage styling that I think is just sublime.

[@namduonghoang2931]

i got my eyes on that one too, but the lug to lug is too big (49mm)

[@kevinmaestroful]

Love watching your videos, each one is like watching a really well made interesting mini documentary. Love them ❤

[@rolandbujeiro42]

I purchased the seiko recraft about 2 months ago. Beautiful green face and gets a lot of compliments. Runs a little small for my wrist but I really only use it for special occasions. Worth the money to round out the collection.

[@trevorhofmann1562]

Of course, I had to dive into one of my watch boxes to rustle through a number of old Japanese tanks (and additional rectangular pieces) from Seiko (including Lasalle), Pulsar and Citizen, plus a true tank-style piece from Lip, and found the appropriate all-gold-tone square Seiko from the '80s (5Y23-5099), complete with gorgeous integrated gold-tone bracelet. Watching one of your shows without the appropriate timepiece on wrist is a serious faux pas, after all. Thanks for another fabulously entertaining and informative video Tristian! You're one of the key reasons I dove so deeply into this sublime addiction. From the bottom of my heart, thank you!

[@johnviano4584]

Hi TGV, the rectangular watch is a personal favorite of mine going back to the early 90's. I've always had at least one in my collection. Great video! Cheers, John

[@poleatsky89]

Very cool find! Your passion for the art and the ditails and the history of watches iss addicting. My favorite channel by far. Onwards and upwards!

[@Chris-mh3vf]

Before I fell down the wristwatch rabbit hole I wore an Accurist goldstone tank with a pyramid cream dial for about 5 years, recently dug it out of a drawer, replaced the battery and after 10 years of resting it fired right up, its now in rotation. Still doing its thing.

[@richardtwyning]

This is not a line of Seikos I was aware of, excellent alternative to even the more expensive Seiko. Luckily I think that itch is already catered for as I have my late father's 1948 Rotary tank. Good to see Hugo taking a part again. Loved that clip of Jeff Goldblum 😁

[@Samlowry27B-6]

Great to see you cover a style of watch that's become somewhat marginalised in recent years in favour of the more traditional round style. Classic, classy and timeless.

[@00andrescab00]

Besides learning everything and anything about watches from you, what I also really enjoy is learning how to correctly pronounce names of famous artists, actors, brands, places, etc. Great work mate!

[@theurbangentry]

Thank you Andreas, I really appreciate. I still get things wrong every so often, but the important thing is to try and try again. Best regards, TGV

[@mrkitewine7700]

Thanks for this review TGV. I love tank style watches and for black tie events I have the Seiko SFP608p1. It’s very small and would be considered unisex - 23mm across and 33mm lug to lug. It has a subtle silver pearlescent sunburst dial. Superb value for approximately £100

[@wieg86]

Really brilliant vid as always. Your intros are legendary.

[@kevinwall2313]

Love this video! I have two seiko tanks one was my grandfather’s from 1983. Two tone and scratched to bits but that’s ok. I recently picked up a “ gold” seiko tank from a garage sale but dropped it and shattered the crystal. Thinking I’ll get it fixed one day. I love how slim they are the small size and they work with everything. I’d even argue a track suit would work too 😊

[@MastinoNapoletano420]

I recently started looking at the Santos and here you come along and try to sway me with a tank lol. Great video. Grazie caro!

[@brookfrancisco973]

TGV... Always explaining the class. Well done✔️

[@c.cabanilla8963]

Such a wonderful video!! Excellent work

[@cyber5677]

Great video! Got a sweet bulova limited Sinatra my way tank last year and get lots of compliments on it! Wear it with a brown ostrich, oxblood or the original bulova black clasp leather strap it came with. Class all around!

[@mackledee]

A few years ago, my dad gave me his old Seiko Lasalle that wasn't ticking. I put a new battery in, bought a new strap and gave it to my sis for Christmas that year. I sometimes wish I didn't. It was a sweet little piece! Good find TGV.

[@holokron1337]

I have to say I really enjoyed this review TGV, the watch is beautiful! Thank you for your content, it inspired me to start my own watch and fragrance channel 😊

[@shahid-irshad]

Always the best source to get knowledge about watches.

[@eddiethecounsel]

I've the Seiko solar tank. It's an excellent watch. At first, I thought it would be too small on my wrist, but no, it wears perfectly fine. Looks great too.

[@gary2632]

The Dolce certainly lives up to its name. What a simply stunning dial. Wish you well in the wearing of it. 🙏

[@c.cabanilla8963]

I have reviewed this video several times lately. I have found a whole mess of vintage Seiko Quartz watches in great condition. I recently purchased a Seiko Quartz from 1973 with the markings SQ. This watch is in great condition and I hope I can wear it for any years to come! Great Video once again!

[@southernhaberdasher]

After watching your video I went on the hunt for a Tank alternative. Low and behold a month later I have finally found it. I stumbled upon a Seiko 7N39 Presage. Love it!

[@IceDree]

It's as if you read my mind, T. I've been thinking about the Seiko Tank for some time now. Excellent work, like always.

[@younusimam-thesalamproject6340]

Just found an old Seiko tank worn by my father 20 years ago! I will be taking it for restoration, hopefully can clear the rust and get the battery replaced. Very excited!!

[@PipoPhefunchal]

Fantastic find! Thank you for sharing.

[@ficko88]

An affordable pick for a dress watch that you only wear occasionally just makes perfect sense to me. Nice find, loved the video as always!

[@ricardochaveste7367]

Greetings from St George Utah ones again great content as always, love the Cartier and Seiko love the feel very elegant, I have 3 tanks Seiko I enjoy wearing them...is been in my radar to get the Cartier for while, I love the history behind this underrated brand....until next time my friend..

[@lonewolfemcquade8133]

The Cartier tank is my favorite square faced dress watch ⌚ even over the JLC Reverso. Even the Legendary Carey Grant was a fan of the tank. Another excellent video pizan 🇮🇹

[@theurbangentry]

You and me both fratello! I like your style. Thank you LWM! Best regards, TGV

[@markojocic2537]

After 3 month of looking, i finally find the same seiko dolce vintage watch, from this video and i just got it. I am so happy !!! Thanks a lot TGV. Buona fortuna...❤️

[@reedroffis2717]

TGV! Just got my Casio f91w in the mail today. Loving it! Thank you as always for your enthusiasm!

[@theurbangentry]

👏👏👏👏 Congrats, you are in for some serious fun! Enjoy and thank you for sharing that. Best regards, TGV

[@SPNKr16]

Don't forget the F-84W too guys.

[@jamesvoyce1907]

The slim Seiko Dolce looks amazing. I had no appreciation for square faces until I clocked a Cartier tank on a friends wrist. This video has re-ignited my love for watches. Although I cannot find a vintage model yet. Love the videos

[@77cjam]

Superb video. Art Deco and Wall Street mentions, well of course it's always getting a thumbs up from me. What a super little watch. Many years ago I had a rectangle ceramic accurist and loved it until I lost it. Sadly i don't have many occasions I need a true dress watch, but this little gem and it's siblings are so beguiling with the beautiful Art Deco styling I'm pretty sure I will be taking a look. Thanks for great video and have a great week sir

[@patrickhartmann1540]

Inspiring me to put a new battery in my father’s Lassale. Rare to hear that watch mentioned these days. Great video!

[@Steve-K.G.]

I am now on the look out for one of the Dolce ones. Beautiful watch, very elegant. Thanks for your content, so very well spoken, really appreciated. I come from the UK as well and wish my accent was this soothing, but I'm a born and bred Cockney West Ham supporter 🙂

[@2yugen2]

I don’t care for the Cartier brand or this style of watch but do find the history interesting and I appreciate you making the video.

[@74haydo]

Best video of 2022 TGV! I've been dabbling in that space... P.S. loved the Hamilton press ad with the Kangaroo. G'day from OZ.

[@jamesroberts5403]

Fantastic video! I know the focus here is on low cost, but for my those interested in distinguishing features/HAQ, etc. the 8N41 movement is an HEQ temperature compensated movement used in similar Seiko watches, delivering +/- 20SPY. they were used in seiko dolce models, some of which have tungsten carbide cases. I just picked one up for around 250 USD... an incredible watch for the money. I love subverting modern sales pitches and brand hype with high technology from a forgotten era. Thanks for sharing the joy!

[@Gabriel-Abdala]

great work, I was given a Seiko Dolce in 1982 for my 17th , after a few batteries and bands I still have it. This beautifully finished piece with black dial started my watch mania, as my wife calls it. I would love to own a Santos but Its down the long list of priorities , just another way to say, "I can't afford It"

[@paulc9588]

Outstanding video. I have a Seiko from the late 1980s that is virtually identical to that Dolce but from the main range. Price was £52.50 in 1987, my first decent watch. Lovely little thing, stainless steel case with a grey leather strap. The white dial is framed by a thin gold border just under the crystal, the crystal itself being faceted around the edge. Just perfect, it caught my eye immediately! Still working today which is testament to the quality and the straps Seiko supplied back then were decent. Better quality than you will find from most affordable Japanese or Swiss brands today, including the likes of Tissot and Oris. There were also quite a few tank-style watches available in the 2000s when there was a mini-revival for the 'square look'. Watches like the Longines Dolcevita and Ebel Brasilia were being heavily promoted at the time. I have a Citizen Eco-Drive Stiletto from 2004 that looks the part and has been a great little dress watch. Not as sweet as the Seiko but still pretty classy.

[@JoalHarding]

Best watch channel imho. ❤ Watching as I wear my new Squale 1521 Azzurro from your fondness of it has become mine. 😊Thank you for sharing your love and knowledge.

[@RA2Music]

I own/adore a Casio Beside rectangular dress watch. Though it more of an JLC Reverso alternative rather than a Tank, it still fits in that classic dress watch category. I love my various sport watches, but lately, I’ve found myself gravitating towards my dresser pieces. I like the clean lines and simplicity that dress watches embody. I have toyed with getting a Seiko Tank for a while now, perhaps an early Xmas gift.

[@rts9532]

Thank you for great review!

[@ashleyslingers2814]

Great video. Original unique watch review. Nice to see something interesting with interest.

[@c.cabanilla8963]

One of your best videos!

[@Ashfielder]

Another perfect video for me, I’ve been after a Tank style watch for a long time but haven’t found anything that quite fit the bill without breaking the bank

[@DKBoerner]

Tastefully done and very informative. Great show!

[@IaMaPh1991]

I love my Sanda Tank. Really evokes the Cartier look and feel and has a Seiko quartz movement for the grand total of $18. One of the best value watches I've ever purchased

[@bargaincollector2783]

Pure class TGV. As per other alternatives, my pick would be Bulova Sinatra, Rotary Cambridge and Montres Lip T24. I personally go rather vintage so my current tanks are 1952 Hamilton Bailey and 60s Precimax swiss mechanical as a clomage of Louis Cartier tank. Bull's eye definitely on silver Rotary Elite Tank as a next potential purchase.

[@ExpeditedProductions]

Nicely done, TGV! I have long been looking for the rectangular watch that fits me. The choices are few and far between. I have looked hard at many. I really like the Citizen Stilleto, but it far more modern a look than he Seiko you featured. The Citizen looks more Rado than Cartier. I also have looked at the Oris Rectangular, which has a unique look but still isn’t me. I would love a Santos, but I haven’t found “the one”. Really nice job. Learned a great deal, but I was very nervous that Hugo might be preparing t to take a bite out of the show. Thank you, as always, TGV. Hope you had a nice Thanksgiving. Onward and upward. Be well, my friend.

[@aleksa2k11]

Love the tank look, beatiful piece with history! I purchased one of the Seiko Dolce 5E31-5000, right after watching the video 🙂 Wife approves! We enjoy watching your content, she says "This is just for people with class" Made me laugh. Best regards and keep those videos coming.

[@johnemerson5383]

A very timely video. I'm currently tossing up between an Alfred Dunhill London (Swiss made) tank and a Baume and Mercier tank with a beautiful copper coloured dial. I'm not a fan of Roman numerals on watches which has really restricted my choices. By the way, I'm a huge fan of vintage / antique shaving accoutrements. I notice that you are a Floris user. Personally I prefer Penhaligon's but both are more than adequate. Now, you need to be shaving with a very nice vintage Gillette, made in England double edge razor. I highly recommend an early 1920's New Improved or a late 1930's open comb Aristocrat. Both will shave you better than any multi blade razor ever could. Keep up the great work with the video's.

[@Divinenubian]

Perfect! Thank you. I needa tank watch withing my modest budget.😊

[@distiller56]

I don’t even collect watches. I appreciate the history specially when these videos are so well made! Great stories

[@user-jn2fx9je6c]

Great video as always. However, I bought the Seiko Tank two years ago and ended up selling it a few months after because it simply did not feel right and I did not even want to wear it. Since I still loved the Cartier Tank, I decided to pull the trigger on a new one a few weeks ago. I am more than happy with my decision to go for the „real deal“. So even if the Seiko is a great alternative (from a monetary perspective) it did not fill the gap for me. Greeting from Switzerland!

[@harrij.9542]

Used this Seiko alot and it's my favorite watch. Many compliments about it.

[@maitrejoueur3819]

Funny you upload a video about dressy quartz watches of the 1980s when I just checked my citizen gold coloured rectangular one from that era that my father gave to me. Also I received my Lorier Zephyr last week and could be considered in a future video about [magnificient] respectably prices automatic dress watches or other tankesque Art Deco watches. Keep up the great work!

[@smithgregorya]

Love this TGV. My Seiko 9521-5110 tank style watch has a NSAG super hard alloy case (5 times harder than stainless steel) and a gorgeous original mesh bracelet. It is more a piece of jewellery than any of my other watches and definitely the choice when a dress watch is appropriate. The thinness is insane. Also purchased in Japan.

[@austinnick5932]

I was fortunate enough to purchase my Bulova Frank Sinatra collection “My Way”, gold tone with the black leather band, very recently and still loving it. I was looking for a tank style and decided to go with one of my favorite singers and American icons. I also enjoy my lunar pilot and Devil diver, both from the timeless Bulova brand!

[@rueban69]

how much did you pay for it?

[@mM30040]

lovely show as always ✌️

[@basic_le4857]

I had a 1970s Seiko Quartz that looks exactly like a Tank. My mom loved it so much she took it off my wrist and I never saw it again. The design is definitely timeless and it can go with almost anything

[@danewood2309]

I have a Seiko Tank and a "no name" stainless steel tank in my collection, but The Cartier Tank Must Automatic with the stainless steel body is my dream watch that I am saving for...it is beautiful, sophisticated and can't wait for the day when I put it on my wrist

[@TheGramophoneGirl]

Perfect timing. I love the Cartier Tank and plan one day to own one. In the mean time an alternative is a consideration.

[@brianmsahin]

Really love these Seiko's and the Cartier is an icon of course. Before I knew a little bit more about watches, on my first trip to Venice almost 20 years ago I bought an Armani Cartier style tank, champagne dial with silver plated case, which turned out to have a Seiko quartz inside. I paid a lot, too much maybe, but 20 years on it is totally pristine and my wife has claimed ownership of it. I admit, it looks very refined and attractive on her wrist. Though I wouldn't buy a pure fashion brand watch today, the quality of some older ones was pretty good. In some ways I regret not knowing more about watches at the time, but that feeling has receded as the watch still looks so good today, which of course is down to Cartier's timeless design. My wife has a Cartier she bought while attending a law symposium in New York, but depending on what on dress style she often wears Armani rather than the Cartier.

[@leandrodelphino613]

Hello! This is definitely the best video about tank watches!!! I dare say the best about watches!! Wow!! Bravissimo!!!!

[@Yalyn]

Thank you for letting us know about these series of watches. I own a Casio Beside (BEM-100) which I've bought for 30 dollars plus a few more dollars I needed to replace the battery, my first time replacing a watch's battery is quite nice. The watch is great but it's a little too thick. So hopefully I'll find something more thin.

[@gnvideos6151]

great to see the dolce getting its due recognition. I own a gold dial seiko dolce and it is a stunning watch. i have 2 "tank" watches and the other one being the Tissot Z173.

[@maximaleffort]

Great video. Thx.

[@matthiasvangysel938]

really love Hugo's passion for Cartier watches, i own the seiko too and i'm very happy with it

[@janjacdr1]

Once a man gets deeper into the watch collecting, there is no such thing as "alternative". Until you buy the real deal, your sould will have no peace 😄 Great video once again, Mister! Joy to watch.

[@canadianwatchmonkey3992]

Way back I had a Seiko Lessale Tank and loved it. I need to find another

[@thermann9]

Love the information you provide. Also, you'd make a great Bond villain. +1

[@ednammansfield8553]

Hi TGV, I really enjoyed this video and your new Dolce by Seiko looks really awesome. I only have one tank watch in my collection and that is the Seiko Solar one you mentioned in this video. I agree with you about the strap though in that they are quite poor quality. So far I have only worn my Seiko tank on four formal occasions. Keep up the good work.

[@pedrotavares3299]

Well spotted TGV. Great video with great context. I guess another option could be the Lip T18 or T24 (the Churchill). A bit more expensive, but nice history.

[@LambentOrt]

What a coincidence. I just got my vintage Seiko Dolce a few weeks ago. It really is very beautiful.

[@curtmank]

Hello TGV. Thank you for another amazing video. Have you ever considered having a portrait done in the style of your Grandfather/Great-Grandfather that you have in your intro? All the best.

[@theurbangentry]

That would be amazing. I just need to find an artist. I love that idea, thank you Pedro, Best regards, TGV

[@SoCalWatchReviews]

I personally don’t like square watches, but I’m here to support my brother TGV. Great alternative watches to the tank mentioned here and as usual an amazing history lesson 👏

[@theurbangentry]

🙏🙏🙏🙏 I deeply appreciate that fratello. Lets deffo collaborate on something in 2023! As always, my best to you and your family. O&U! t.

[@SoCalWatchReviews]

@@theurbangentry I would love that and my best to you and your family as well ❤️

[@bigprocrastinator]

Just in time for tuxedo season. Happy holidays!

[@futureproofd]

Nice on-the-fly zoom-in camera technique you did there ;)

[@brunoc8592]

got a 25x33 seiko tank years ago and totally love it

[@darthsteevy3744]

Hey TGV great video just wanted to ask where you got this piece from. I am in love with the dial and want to know where I can pick it up as ebay and chrono 24 are all out

[@Ricelord4]

My favorite Tank alternative is my late 1970s/early 1980s Omega De Ville ST 162.0060 that I inherited from my father. I had it repaired, and I wear it on special occasions. That being said, I wouldn't mind having one of these Seiko alternatives, not to mention the original Cartier.

[@ArniesTech]

I have two pre-owned little Champs: A 25€ SEIKO square full gold 30mm two hands 5mm thick and my loved CITIZEN Quartz square day date with a gold flake dial 34mm, 6mm thick. 💪🙏

[@Javi_C]

Enjoyed this one! I have an eye out for vintage seiko tanks on eBay, once in a while there’s a gem!

[@sarahpatel1249]

Love the review and dolce gold . Where can I get one these vintage dolce . Please let me know . Thanks

[@seattlegrrlie]

Perfect timing. Yesterday, I was at the AD trying in the little solar Tank and the small quartz Santos. I think I'm leaning toward the solar Tank. If I could be even half as cool as St Laurant and a tenth as cool as Dinosaur Jeff...

[@CarlosAguila]

Awesome Grazie a lei!

[@LobsterRavioli]

I love my Seiko Tank. I work in a military/ law enforcement store. I wear it with cargo pants and a polo shirt. Maybe it’s not the best watch to wear for the look, and a G Shock would fit in better. But I do really like the look and slim profile.