What They Don't Want You To Know - Secrets Of The Watch Industry, Luxury Market & Social Media

In this video I share some of the biggest secrets and deceptions when it comes to the watch industry and social media, and their detrimental effects on watch enthusiasts. From some recent discoveries about Seiko, to what really constitutes "Swiss-made," to the ever-looming influence of Rolex, market manipulations, and how this all affects the luxury industry, branding, and the concept of value, this is a must-see video for watch collectors, watch media consumers, and anyone who has ever considered buying a luxury watch.
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[@Podcastage]

TGV - This video is absolutely outstanding. Maybe my favorite you've ever made. It's not just applicable to watches, but to every single niche or topic on the internet. The humor you intersperse with a serious topic is well done and keeps it from being all doom and gloom. Keep up the great work, and keep up the good fight.

[@theurbangentry]

Thank you so much!!! Rather speechless. This just made my evening. Onwards and ever upwards my friend. Best regards, TGV

[@flow2tech]

@@theurbangentry I agree TGV.. This to me , is one of your finer videos.. It show cases to me the points that you are in fact a true enthusiast through and through . Well done sir!

[@feldela]

Here, here!! I’ll toast to that!

[@miu6608]

@@theurbangentry Agree with OP, this is insightful, well thought out and researched. Truly excellent and insightful work.

[@googleuser1686]

I agree, just add one more voice. What I enjoyed about this very well done video is that it touched on more than just watches. It got to the heart of the matter of marketing and the human condition. Well done, outstanding.

[@AvgJoeWatchReviews]

Great message. Luxury watches don’t define us. Being kind to one another is worth more than anything else in this world. Appreciate the time and research you put in to this. Nice work TGV.

[@theurbangentry]

OMG, it's Philly's finest!!! Thank you so much Joe, I hope this finds you and your family well. Best regards, TGV

[@AvgJoeWatchReviews]

@@theurbangentry thanks bud! Much love. Cheers. 🥂

[@degenerateWA]

@@AvgJoeWatchReviews being kind to one another lol. The amount of emails and dm's I received from companies and people saying how you were to deal with would suggest otherwise. I'd drop the "nice" act and just be yourself.

[@violao206]

Indeed, the video segments were so bloody pitch-perfect. Many were some of my fav movies and shows. Network! whoa...

[@alexp3752]

Thank you... Just my take. I've been a watch enthusiast since my mid-teens, and I'm 66 now. I made it an early habit to save up for what I wanted, and I only buy what I consider the best. Long term value, quality and craftsmanship are paramount. While in college, I discovered my grail watch, and it was an ultra=thin Piaget dress watch. I worked and saved for over a year to buy it, and I paid cash. This taught me many lessons... The journey (work and effort) needed to acquire something of extraordinary personal value is very important. Working toward that goal gives a sense of anticipation, something to look forward to in the near future. In short, it's those elements that make something worthwhile. Finally acquiring it is the icing on the cake! And that is worth the wait. What I found interesting is if you find a timepiece you genuinely love, it actually can become part of you. Just think. What personal artifacts can a man acquire during his lifetime that he can keep, enjoy and appreciate over the entire course of his lifetime. You will find that cars, clothes, houses, relationships, marriages, money, businesses, jobs, and friends can come and go but a fine, truly prized watch always remains!

[@jsgrayesq]

What makes this channel unique and impressive to me is the periphery elements you include. It isn't just a watch review channel, it's a window into the richness of your life. Your appreciation of timepieces is a labor of love, but only part of the whole mechanism, and the elements merge seamlessly into the whole production, one episode after the next, consistent, surprising, enjoyable. Which is the way it ought to be. Mind you it was through you that I found the tachy tele and the Janeiro which are among my favorites. I somehow ended up with five Dan Henrys. But it also helped me refine my collection and realize what I really love and why. I became a watch historian during this journey. I found what brings me joy and what I really don't have to have. Still waiting for a joint review with reviewbrah, you bring a watch and he brings a sandwich.

[@wendyandgeoffpattison2610]

What makes this channel unique to me is the lava lamp!

[@George_Washington0855]

The inability to obtain a new Rolex directly from a Rolex distributor is frankly insulting. The elitism of the luxury watch community is the plague of the modern watch era. It’s frustrating how such prestigious pieces are so unattainable even for those willing to pay the price. The commodification of watches are the industry’s greatest danger.

[@LAbigsnoopac]

Their loss there’s so many better watches for half or even quarter of the price

[@siraulokarin]

What LA said 👍👍. Rolex isn't the only brand out there. Spend your hard earned $$$ on someone who'll treat you right. This reminds me of the story of why Jay Leno doesn't own a Ferrari. He found the Ferrari buying process off putting. He didn't agree with having to buy something you didn't want and have a history with the brand just to get what you wanted. Which sounds exactly like some watch brands buying process. 😬

[@alanroy1184]

Good points, well said

[@edwardpetersii6276]

@@LAbigsnoopac Totally agree! I sold a Seamaster because I needed the money! I regretted it so much after two weeks. I started looking at Rolex Submariners and Sea Dwellers. Most likely because there’s so much ‘buzz’ out there! I never looked much at Rolex. I liked the ‘yacht master’ a little and that was it. I could’ve bought one but never did! Right before Christmas, I put myself on a list for a Sub and 4 days later, the AD received a Sea Dweller and offered it to me! I thought about it, it sold and he still has me on the list for a Sub. I’ve been trying on Rolex watches and the Seamaster I sold and guess what? I still love the Seamaster and will most likely buy it again! The point is, it matters most what you feel and think and not what others feel and think! Don’t be ‘swayed’ by supply and demand! If you’re honest with yourself, you would be surprised what you really feel! Don’t buy something because it is worth something to others or what it may or may not be worth, monetarily! Buy what is worth something to you! I am finding this out, all over again! Consumerism can cause chaos!

[@LAbigsnoopac]

@@edwardpetersii6276 nice! Totally agree. I have an Omega and Rolex and still wear my seikos the most 😁. It’s all about what you like and the joy you get from wearing a timepiece! That’s what the hobby should be about!

[@dannyg6592]

Brilliant video, TGV! Having worked in an industry for 38 years that heavily depends on advertising, I have learned that the true goal of advertising is to create a burning desire to purchase a product that the consumer did not know he wanted before seeing the advertisement. The Patek advertising campaign is a stroke of genius.

[@skylineuk1485]

Indeed, Rolex too are amongst the best marketers ever in my opinion. More recently Apple, Tesla etc have followed suit.

[@haroon420]

I dunno. I had the exact opposite reaction when I saw the Patik ads in the Economist magazine. Then again, maybe as a teenager, I was not the target audience. Whilst I remember and recall the ads, For the longest time, with no prior knowledge of the brands existence, I thought this was a brand trying to be more self important than it really was. For me at the time, Rolex and Omega were the inter generational watches. Not some watch I’ve never heard of. My point is that some ads can sometimes impart another meaning to certain segments of the market/audience.

[@Zeus-kj7nn]

That was the most candid, honest and articulate evaluation of what most of us feel about the watch world on your channel. Your content is simply going up and up with regards to quality and honesty. Extremely impressive content right there..👍🏻👊

[@acampos4912]

My watch collection is based on the love for watch making. I always appreciate a well thought out Seiko, Orient or Hamilton movement over an over priced rolex. This is why I love this channel! Thank you again TGV!

[@Mister_Phafanapolis]

Anything Swiss is automatically overpriced

[@h4lcyo]

“Love for watchmaking” 😂 whatever helps you sleep at night bro

[@julienfroidevaux1143]

@@h4lcyo What do you mean ????

[@NCSheriff7]

@@h4lcyo???👽

[@Austionous]

This video is a big part of why I've always loved Hamilton. A brand like Hamilton, Seiko or Fortis has quality, heritage, classic style, but without the irresponsible costs, pompousness and vapid materialism of many of the digests names in the industry.

[@mitchaelhollingsworth1698]

hamilton is swiss owned? they have the history but divorcing them from the beast isn't really possible. being of the swatch group gives them access to the new eta movements, which helps keep costs lower, but yeah, it's a long ways away from the Lancaster PA days. as far as vapid goes, hamilton have to be in the ballpark given the hollywood crossover with their watches in many films. seiko is big enough that they are a beast unto themselves and they are more self sufficient than other swiss watch brands. fortis definitely fits the bill. or oris. or squale. respect to any smaller still independent watch company.

[@Not-a-bot222]

@@mitchaelhollingsworth1698 I’m fond of the smaller brands like you mentioned. I’ve never owned an Oris but, I would love to. I enjoy watches from marathon (I’ve had the MSAR), Damasko (DS30), Lorier (Hyperion) and a Serica (5303-1). We truly live in the golden age of watches once again with so many options. I’ve had two Hamilton’s and sold both within a few months of ownership.

[@simonhodgetts6530]

I own a Hamilton and a Seiko (as well as a Tudor) - both are superb watches. The Seiko is probably my favourite - it’s a ‘5’ model, and I’ve had it for 17 years - it’s never missed a beat, even though it’s my ‘beater’ watch. The Hamilton I bought for my 40th birthday - so 10 yrs old, and it’s built like a tank. Tremendous quality, for quite a small outlay.

[@Ace2021]

Add Oris here 👍🏾

[@lukemcevoy2385]

This is why you should buy a Sinn

[@benkenobi6582]

I really try to ignore the hype and expectations in this hobby. I try to buy watches that I like. I enjoy my $90 Casio GA-2110 as much as my Longines Conquest. Enjoyment can’t be measured by Prestige or Dollars. It’s intangible Great video. I love your content and enthusiasm. You are one of the guys that got me into this wonderful hobby

[@atonefew]

Another great video love the editing ! My father had passed away about 20 years ago and I was going through some of his old things that I still had last year and ran across a Timex he'd owned and wore that I remembered him wearing when I was a kid. I took some time and cleaned and buffed it up, bought a new band and started wearing it and loved it enough that I started to read, watch videos and learn everything I could about watches and all their differences. Since then I've bought a few of my own watches to enjoy everyday and someday pass on to my kids. I could of cared less if my Dad's was a Timex or a Rolex it was the memory of him wearing it that was priceless and gave it every ounce of value. to me. If a Rolex speaks to you and gives you joy then buy it if you can and if happens to be a Timex get it and do the same.

[@waxy954]

I always thought the Patek advertising campaign was brilliant. I never saw it as a “buy this to be a better father to your children” message, what it said to me was, the quality of our products are so good that they will almost certainly be heirlooms for your children. I love that idea that one day my children will cherish my watches, because they were worn and loved by me.

[@patrickjean-philippe7679]

I too loved the softness, subtlety, smoothness, romance and generational connection inspired by Patek’s advertising and I still do. I love this heirloom idea.

[@flyinb45]

My thoughts exactly. It's no different than the idea of being the custodian of a classic car for future generations. I think there may have been some projection at play if these ads made someone feel guilty or less than. Says more to me about them than it does Patek.

[@Jedi391]

Obviously the advertising worked.

[@daniellehotsky1776]

LOL Marketing worked perfectly on you. That good you even didn't noticed.

[@MickyBrownEye1]

Hamilton 'Cooper' Interstellar, Bulova Lunar Pilot, Tissot PR50, G-Shock 7100, Seiko SKX009. I have just 5 watches, none of which are luxury, and I love them all because each of them means something to me.

[@kuroshinko427]

As a communication graduate, while I was doing my thesis, when I realized my course ultimately a 4 year course on how to put a spin on things and messages. Thankfully, it made me aware of all the advertising and PR bullcrap of the world. I'm thankful that channels like the Urban Gentry exist that tells the real information about the topics that they're covering.

[@deckheckTV]

Thanks for bringing these issues to light, TGV. The 'watch reviewer' to 'authorised dealer' pipeline is, indeed, an unfortunate phenomenon, and a damning indictment of the modern age. Keep on fighting the good fight, and I look forward to more insightful content from you.

[@gerrytemple5044]

When I moved to Marbella, Spain, where a lot of money sits, I reduced my collection to 12 pieces. But being afraid of someone stealing them, I realized - to my surprise -there were only two I was really afraid of losing, so I always had them with me. And my favourite watch turned out to be my Barcelona666 Space Worker LED watch. It's special, and all about fun. Thank you TGV, love your channel! ❤️

[@mattilatvala4164]

Thank you for introducing a new watch brand to me. And not a boring brand. 🙂

[@corychecketts]

This is what we need more of. I used to question why I bought a Speedy Pro because it felt ridiculous to own. But after a year with it, I just think it’s cool. I love the history associated to the watch-regardless of the marketing.

[@keithalldis]

Me too, bought the 3861 recently and it is cool.

[@robertm.9633]

In the watch game, once I realized that a $300 piece makes me just as happy as a $10k one, I woke up and rethought my whole approach moving forward.

[@ejames6431]

That happened to me as well.

[@patricklgreen]

TGV-This may be the most profound video you have made. There is so much more I want to say, but genuinely, thank you for bing a real gentleman and being one of the moral compasses in the hobby. That is all. Thank you for this episode.

[@timothygagnon9472]

I've purchased several Orient watches based on your reviews and love them all... my latest crush in the Red Star Seagull 1963 in 40mm with sapphire and it runs very very well... I also have a few Invicta divers with different straps, et al, but one of my absolute favs is my Casio Duro on the Connery strap... it looks so appropriate, it's accurate, affordable, and zero maintenance... absolutely owe all of this fun to your channel!!! Thank you so much. Best Regards... and tell Hugo I haven't forgotten about the $20 he owes me LOL... a person doesn't need to break bank in order to collect awesome time pieces, and you taught me that as well. Again, Thank You.

[@MuahMan]

What is this Connery strap you speak of?

[@ghengiskoan]

TGV, you renew my faith in humanity on a regular basis. Thank you!

[@matthewwinters1297]

The reality of the watch industry...Thank you so much for making this episode! Anyone who wants to get into this hobby should watch this before they begin. Well done!

[@davidebbs447]

TGV many years ago now, your videos got me interested in watches precisely because you are the very opposite of the issues you highlight in this video. You are the original and the best. Thank you and keep the content coming.

[@nintendokings]

This video is a great example why you’re the best watch KZbinr. One of the very few (only?) pumping out high quality content and is not selling us something

[@alexm2113]

It really feels like in the last ten years or so, the entire industry has really been affected by the whole image obsessed social media world. Hype pieces, marketing that's focused on image and showing off, and just general superficial stuff. I'll never forget a trip I took to LA in the fall of 2013. I literally walked into a Rolex AD in Beverly Hills and every single model, included the sports watches, were in the cases and available at retail prices. Crazy to think about, honestly. Brands such as Rolex and AP have really embraced the hype too it seems, which is a shame. Us enthusiasts have to look a bit deeper now to see past that stuff.

[@JayandSarah]

Brands have done the research. The overwhelming majority of watch enthusiasts are not wealthy - it is a hobby of middle income for the most part. Those brands do not care because their consumers are in a different category. The average AP buyer at a boutique is earning over $500k a year. Not $50k.

[@JordanDoesKeebs]

I only saw They Live for the first time last year and absolutely loved it - this intro had me smiling the whole time. Thank you for yet another quality video!

[@violinmke]

I would recommend everyone watch it. It's not the best made movie but worth watching

[@markusmaximus0]

Love this message, it was a timely reminder as i was being sucked into the marketing machine black hole to buy a luxury watch so that i too can live the life of Bond, James Bond

[@TheGoldenMetal]

What a Great Person even though we never met I call you a true friend and an inspiration.

[@1HYB]

I love your channel because it's not just a watch review channel. It's a history lesson or a journey through time. Keep up the fantastic work.

[@_The_Worst_]

Your work is beautiful...👌🏼 This is far beyond just a simple channel about⌚️watches...💯✔️ I'm so glad I fell into this rabbit🐇hole...🕳

[@metallicarockacion]

Patek "you dont own a patek you just take care for the next gen" Casio "here are all the cutting edge tech and revolutionary specs we come up with... each year" Says it all.

[@RichardsModellingAdventures]

Probably the best video you have made in years. A healthy dose of integrity is always welcome. "We all know the price of everything and the value of nothing" OW's aleged statement rings true here.

[@jasonreeve5012]

The production and content in these videos is truly fantastic. Hard to believe it’s from one guy. Hours and hours of work for our enjoyment. Thank you so much. I especially love the reference to the film They Live. An absolute classic.

[@hawkeye454]

Very interesting. Though I own no true luxury watches, the nicest ones in my collection by Seiko, Citizen and Mathey-Tissot were all purchased due to seeing honest reviews on KZbin. I take the good and bad points and make my decision to buy or not buy...big marketing does nothing to impress me. Cheers TGV as always, thank you for being an example of class and honesty.

[@carlosbeato1]

I am wearing a Lord Matic Seiko from the 1970s. Beautiful watch with day-date function. There are so many wonderful gems available at reasonable prices that we should focus on, if we do hype pieces will deflate and we’ll get back to the days when you could walk into an AD & walk out with a watch at retail price.

[@micnolmadtube]

I don't know if you have made other videos like this social commentary but bravo. You just gained a new level of respect from me. Nice to see a new and more personal side.

[@bigprocrastinator]

Thank you TGV! This channel is an oasis. The themes and messages shared here speak to a way of life beyond watch collecting. Appreciating, understanding and respecting the craft, skill and story behind watch making, collecting and giving urge us to be mindful of time and to think about our place in time, to live with care, respect, humility and a quiet confidence.

[@stephenlittle7769]

I’ve never owned a luxury watch. When I see the price, I always think of where else can that money be used.

[@predragjo5977]

This video just shows how humble of a person you are TGV despite being successful at what you do :) Good job! My all-time favorite brand is Casio. They always deliver and you always get more than what you've paid for, that makes them a great company in general, and on top of that, they have heritage. Followed by the Seiko and Grand Seiko, especially GS because they honestly make a better product than most other luxury brands but don't rip you off, and again, similar to Casio, you often get more than what you've paid for.

[@Number_006]

Thanks TGV, excellent points. I personally never understood anyone purchasing a luxury watch merely to impress others, and yet sadly, I believe a significant percentage do.

[@RevLev06]

Way to speak the truth in the face of our manipulative, mass market world. Advertising doesn't have to reach for the lowest common denominator, but sadly most advertising does.

[@Vic-sz4wx]

"You can't be a watch dealer and a watch reviewer at the same time"- BRAVO! Finally someone has said that! That's the exact reason why some guys out there, like Teddy B. are lying about the true reasons why they don't reveal their SOTC! They don't do it, because they know it would be a conflict of interest with his business partners (watchmakers). See how those "watch dealers-reviewers" never really criticise reviewed products? They "present" watches, but don't really tell you about their cons... One of the exceptions (most of the times) is TGV's friend from Long Island Watches, but the other big ones like Teddy, Federico or Nico...Neehhh!

[@user-rl3bd8jl9e]

Again, an outstanding video. It‘s simple: buy a watch because of the beauty of it, the passion and the feeling - not because of the worth of it.

[@zward0522]

I would show this video to anybody at the start of their watch collecting journey. Excellent work TGV, as always. Currently wearing the watch that got me in to watch collecting, a Vincero Rogue. Snobs hate it, and that makes me love it more.

[@jb-hw9if]

Superb yet again TGV. Your knowledge is articulated exceptionally well. This video really captures some of my thoughts about watch collecting I always look forward to your videos, they're of such great production and I appreciate how much effort must go into making such videos. Thanks.

[@OneOfThem]

Great video and great message as well! I remember when I first got into watches several years ago I saw an amazing watch at my local jewelery store. I saved for 3 months to purchase it. I bought it and loved it, but then got into an online forum. Their hatred for the watch I got had me so ashamed of my purchase that I put it in a box and didn't wear it for years. I finally took it out and started wearing it again a few months ago. I love it so much I wear it more than most of my collection! It's a Citizen Brycen Eco drive with blue dial. The absolute perfect watch for me, and I let snobs on the internet ruin it for me for years.

[@chriscon8463]

I had a similar experience. I bought my TAG Heuer 2000 auto in ‘04, & it was on my wrist for 10 years after that, through wedding, kids born, etc…it was my watch. Then I started paying attention to all the negative stuff said about TAG & stopped wearing it. I almost became resentful with TAG. It’s In the past couple years I’ve realized how absurd that was, and I’ve begun wearing & enjoying it again.

[@undefeatedgaul3201]

Buy, wear, and enjoy what you love. Other people are irrelevant

[@williamsmith9561]

I've always been surprised by some of the watches you get excited by, but I have always admired your enthusiasm for the piece, regardless of price or prestige. I'm glad I discovered your channel early on as I now have some pieces that are of negligible value, but I dearly love and feel so cool when I wear them.

[@DaveMGmovies]

Excellent TGV. Very thought-provoking. If my watches were lost or stolen I would of course be very upset -- but as you say, they don't define me. In any case, as the old adage goes, there is always, always someone worse off and you don't have to look too hard to see it.

[@indianasunsets5738]

Well said. A much needed vid by the most respected "watch guy" on KZbin. All my watches are either affordable or affordable vintage. The best advice you give is the treatment of others as we ourselves wish to be treated...because of its divine origin. There's plenty of room in this hobby for all with something for everyone regardless of budget. And, as you correctly state, our hobby should be tempered by the knowledge that things are less important than people. I have always admired your authenticity and sincerity as much as your self evident skill with video and your passion for horology.

[@theurbangentry]

I struggle to come up with a comment in response. A profound thank you my friend, I think I will leave it at that. Onwards and ever upwards. The very best of regards, TGV

[@Vintagegijoefreak]

Great video!!! I am a first responder and have been for 15 years. My first day at the academy I bought a Casio G Shock G-2900F-1VER. Have had it everyday at work, leave it in the locker when I go home, put it on when I start my shift. It’s been banged up, ripped in, scuffed to the degree that the indentation that says G Shock is totally worn down. If you know what it is you can read out Casio on one side. Still works, the light button still works, the strap is like new. I have changed the battery once. I will always keep that watch, it’s been present at tragedy, joy, accidents, times when people have died in my arms, at terror attacks, robberys, assaults, you name it. Probably the watch in my collection that means the most. And it costs like 50€. When I retire it will have the most central place in the display at home.

[@reecegordon7073]

The They Live spoof intro was the best one yet for me 😂

[@tufelhunden5795]

Great video!! I love what you discussed. I'll probably never own a "real" luxury brand as the only luxury watch that interests me is the Rolex explorer and I won't play the game to own one. Instead I'll stick to the Affordable luxury brands, IMO, Bulova and Citizen. I absolutely love my Precisionist busy dial and all. I love the look and utility of my citizen ecodrive Altichron with the altimeter and compass perfect to use with a map while exploring Idaho's woods. While I've never gotten lost while exploring as I have a great sense of direction, but it's a great backup. I finally found a g-shock that looks like the original 5000 I bought in 1987, red line surround and all. Everytime I put it on I'm reminded of the people I served with in the Corps. That's what I like about watches the memories they bring back or utility they have now.

[@straightjacketleatha]

Enjoyed the video, great content as usual!

[@CassetteComeback]

I sent you a prototype of my fledgling microbrand many years ago. You never did a video on it and in the end sold it to someone. I was booted out of your Facebook group. We talked about a collaboration, which I designed for you, then never heard from you again. There was the constant hot/cold about you on social media. I simply walked away. Recently one of your videos came up as recommended on my KZbin feed. I thought "what the heck" and was surprised that I enjoyed it. So I've watched a few more. The quote from Blake came to mind "The road of excess leads to the palace of wisdom...You never know what is enough until you know what is more than enough" It seems you have found the true you now. Your internal compass has balanced. Kudos to you fellah, kudos.

[@sigee32]

The last part of this video made me realise something....I am a grumpy old man and I have a "Man Cave" filled with cool and shiney things, including many watches,but no one ever visits :( .

[@TerminusVox]

I don't know if the Invictas I own are better than any other watch but they were the watches I could afford. I suspect that there are better quality watches available at greater cost and I'm okay with that.

[@indianasunsets5738]

But, we like them and they pulled is into the hobby. That's all that matters! 😀

[@smokeylake3150]

I personally own couple of Invictas and one is the pro diver. Love both of them. I also own gshocks and couple of Casios along with Seiko, Citizens, Orient.

[@Lamattack]

A great commentary on the industry! I think as watch enthusiasts, it's easy to get lost in the weeds where we want a luxury watch for what it's supposed to say about us versus enjoying it regardless of what it "says" about us. Thank you again for another great video!

[@romanmichaelhamilton8729]

Wow, TGV, I have an immense amount of respect for you in making this video. You defined this industry along with many others perfectly.

[@TBWSport]

Here here. By default or by design you are going to make money with your channel..It's honest and informative and with 534K subscribers an obvious success. You deserve your following. You are like most passionate enthusiasts with a limited budget- we treat ourselves to something exotic after a long time of wanting and saving, and it's a rewarding..not because we want the feeling of "I have arrived" or to show off, but because we know the hard work that went into the design and manufacture of it..."The passion" in that moment we share something with it's creator, a kindred spirit. It doesn't have to be a Patek or AP. Whilst I appreciate those are amazing..there is something really satisfying in wearing what you want on your wrist..like having a beat up car you don't feel the need to make excuses for. So like you say is so many words..love what you have..keep the passion and don't believe the hype.

[@twotubefamily9323]

Philosophy, ethics and integrity tgv . What is life without honour ?

[@theurbangentry]

Wonderful quote, I might have to use that one. Thank you so much, Best regards, TGV

[@oklahomahank2378]

Is that you, Thrall?

[@rich3250]

This video was pure excellence. You nailed so many different topics that 99% of people wouldn’t dare talk about. Thank you for being the genuine person you are, this is what the world needs more of.

[@quanah]

All these years of success and growth, and the Urban Gentry is still humble and sincere. Happy to see this. Keep it going, mang!

[@eldtritch_eel]

Loved the "They Live" intro! And very good insight and message about the images/status driven society we have.

[@grahammcdonald]

I wear sometimes my father’s Seiko digital watch circa 1982. Still kicking. The effort put into these was pretty high compared with anything digital watchy that you can buy today.

[@vojislavjovanovic83]

Dude, must applaud, the reason why I love your channel is because you put your soul in it, diversity and quality independent of the brands. History and all the important details. well done looking forward to next one...

[@armadillodreamin]

Very nice and obviously heartfelt video. I own some (lower end) Swiss watches and love them, but I also love my Invictas. Just enjoy the hobby and wear the watches you love.

[@angelmatheus1106]

TGV, pretty humble and honest comments, and final message: None of it defines us (watches, cars, luxury items). What moves a watch enthusiast is only the love for watches..! You mentioned once: “nobody cares what you´re wearing; so wear what you love”.

[@res00xua]

Good to see your positivity and authenticity are intact after all of these years.

[@endo2703]

Dude my Alexa added Just for Men to my basket! 😂

[@chrisbradshaw7708]

First off, the intro is brilliant. Your content here is fair, honest and thought provoking. I really appreciate these deep dive conversations you produce.

[@CarelessMurmur]

I absolutely love this video. It's about time someone points it out. you don't need to sport a gaudy gold rolex datejust to look cool. you can very well look cool with a kamasu or without.

[@joshuacooper473]

This was the best video I've seen on KZbin, probably ever. It is about so much more than the watch industry.

[@SilverBackELTorro]

This is one of the reasons this channel is my favorite. This Gent is real.

[@siphotchala5202]

Amazing writing as usual. On you're point about how the tiered watch value associated to price approach doesn't measure up when it comes to watch fans. You nailed it! Amazing point. Some of my most treasured watches are not my mostly costly ones, I would gladly give up an Omega to keep a personal favorite Seiko.

[@chawenhalo0089]

I remember this channel and Hugo from 5 yrs ago. Your videos are even more entertaining and insightful, so glad you've kept it real. A real pleasure to watch! Thank you.

[@richardadesmond]

Rich Evan’s is a wise man. I remember him saying that. I have that commentary track. I think it was for Alien. They’re all so funny and genuine, no bs, just like yourself, TGV. Thank you for your amazing content, sir.

[@andywilson3761]

Looking the business TGV! Another great video 🦖 👏🏻

[@Grodd70]

One of the best overview of luxury watch vs social media video's out there. I am a "dive watch" guy and I find luxury brand dive watches attractive time pieces almost as works of art. However, I would NEVER take one out diving much less even into a swimming pool. Sure could the Omega Seamaster, Tudor Black Bay or Oris survive doing laps in a pool? Yes, they are rated for depths where humans can't go. But I would never subject an expensive watch to Chlorine of salt water. Casio G-shock fulfils that role just fine. I am an outdoorsman guy who uses hunting optics and one can fall into that trap as well. Does the average camper nature person or hunter sportsman need Swarovski, Lecia or Zeiss binoculars? The answer is NO. Does he average home mechanic need Snap On tools ? NO. However, what I have found with most (not all) but most luxury brands is that they got to the top and demand certain prices for a reason. Most of that comes in the form of performance. luxury parts and many time customer service. You have a problem with your Swarovski scope or binoculars they make it right. Break a quality tool and many times they are replaced no questions asked. I sent in a nice Swiss dive watch in (not even a premium high tier) for service they returned the watch fixed, re-polished and re-warrantied for another 2 years and a great card with thanks for choosing their brand. = Customer service. In the end buy what moves YOU, but understand that sometime cost has some benefits.... Great video and thank you for posting.

[@Hyytekk]

An island of sanity in a society lockstep in mindless lunacy. Thank you. The desire to project superiority through conspicuous consumption is easily the corporate puppeteer's most potent mind game. We work feverishly to impress bystanders we will never meet and have zero impact on our core happiness. I have worn a Rolex Explorer 2 every day for 26 years so was a victim of that manipulation, and have been lucky it turned out to be a sound investment, tripling in value over the years. That said, I bought a Hamilton 38mm automatic yesterday for $400 on the gray market, and feel like a kid in a candy store. Like the final word "Rosebud" in Citizen Kane, the existential reality is that mostly, "basic and simple" may well be the honest secret to genuine contentment and a life well lived. Your best video yet! Thank you again.

[@denis888red]

From one Brit to another... Absolutely first class. Impressive. From start...to finish. Lots of thought. Lots of effort. Lots of detail. Lots to think about.

[@kawi704racing]

I ask a client why he drives a Ferrari if it was so uncomfortable, he struggled to answer. I was left with the impression that he didn't drive the car for himself, he drove it for others. What a sad and uncomfortable moment, because I think he knew it.....All the best.

[@gregstecyk552]

I do really like your videos.I am a self made man in my 40s(I come from Poland,living in UK) and watches is my main hobby.But after many years of learning (making wrong purchase decisions) I know what is an enjoyment of having a watch.This is knowing what actually you like but also what you can afford to buy.I know (now) that my budget limits me to around 1000$ so I can look for watches which I like in this price segment without feeling guilty that my family budget will suffer.I can stay longer at work for like couple of weeks an hour a day and I can indulge myself with my next dream watch.In the past I bought brand new Rolex once but I found that I can't enjoy it because I went to far.You know....wife wasn't happy at all. And next month washing machine broke.there was no spare money for replacement etc....Conclusion-look for what you can afford.....dream and get knowledge about anything you want (it's for free) ;) and Japanese watches are really fantastic stuff ;)))

[@pmvarnagis]

Great content. Wearing my Dan Henry Maverick today, wouldn't trade it for a rolex. Wear what you love, love what you wear.

[@XKCommander]

😂 You made my Alexa respond! This is why I love this channel, no BS and no selling out to ANY brand.

[@maritimuse9127]

I found this channel a few months back. I really enjoy your take on watches and the watch industry. Refreshing for someone new to the world of watches. Great video, keep it up!

[@low-keyautummn5940]

Forgot to add what a gentleman and what a soul. This vid speaks very highly of you. Thanks again.

[@arminarlert23]

The editing on this channel is immaculate

[@feldela]

I love watches that are hundreds of dollars. I love watches that are thousands of dollars. I love watches for the art and creativity they embody. And, this video, THIS video, is now one of my favorites! Thanks, TGV. This video is gold!!!

[@danielday7033]

Probably my favorite segment you have done so far. IMHO. You are spot on with what advertising has done to many folks when buying a watch... status, elitism, egoism, and capped with a pinch of pompous attitude. For me, I buy a watch for the looks, the history and the joy of it. I could give two cents what people think about with the timepiece that is on my wrist. Bravo with your overview, TGV. Because of your in-depth reviews of timepieces, you have inspired me to buy a few from your previous eposodes. You are an honest gentleman and scholar on the subject of horology. 🤙

[@haldanepeters8953]

My favourite video on this channel, the honest truth about the watch industry and its creation of the aspirational luxury watch market.

[@madaxe606]

Just recently discovered the channel while looking for some hands-on reviews of a watch I was interested in. But the insightful commentary about consumerism and consumer products, as well as the late Gen-X/early Millennial perspective have made it into one of my favorite channels - period.

[@Andrew.W75]

Great video! Two other things that annoy me about KZbinrs is when they have any negative comments deleted & use other peoples intellectual property without their permission.

[@adrianmclure9548]

Very informational and the subtle use of “They Live” subliminal like messages make this video perfect when discussing the watch industry and how we got to this point today

[@triples4good]

Tristano, in all the years I’ve watched your channel, even from the early days, some of the many things I truly appreciate about your content and channel are the honesty and integrity. It’s is absolutely a breath of fresh air in the world of click bait and questionable watch reviews.

[@theurbangentry]

Thank you Steve, always great to hear from you. I could not do this without the support of good people like you. I hope you and your family are well. Best regards, TGV

[@triples4good]

@@theurbangentryWe are doing well. Thank you. I hope your family is also.

[@jeromeb.5700]

I’m discovering your channel. I can’t say I agree on all aspects with you but I **most definitely** give you credits for being the deepest watch blogger out there! Your sense of integrity also very commendable. Keep it up!

[@shaneanderson6230]

Beautifully presented, and such a joy to see a civilised approach to the mass hype that has gripped our world. Look forward to your next video.

[@c.cabanilla8963]

I loved your comments at the end of the video! Being a true gentlemen matters most.

[@rorymcclellan3740]

Just being subscribed to this channel and enjoying the niche content makes me feel luxurious and fancy! Iv been slowly climbing the cost rungs on the watch collecting ladder, and Im in no rush to breach the more approachable brackets. Thank you for bringing the world up with you!

[@mwade6982]

Quality commentary. 👏👏👏 I first read the Patek advert on a British Airways flight years back. It had the impact they wanted - I still don’t have one but since then those words come to my mind often. I have learnt from vids like yours that the watch world has much to offer people of all income levels and that’s the real fun.

[@mihoviljutronic1]

Not rated to todays topic , but I would like you getting hands on with Seiko SLA051 , watch has such a wonderful story and history which I think only you can present to broader audience. And also you said you are looking for a “Willard” ;) . Kind regards

[@theurbangentry]

Thank you, the Willard is indeed an amazing story, I loved doing the review of back in 2021 and the hostly section was fun to learn about. I can't wait to finally get the right one. I will look into the SLA051. Best regards, TGV