Think Branding, with Google - Conference Keynote - "Branding in the New Normal"

[@sushmitadey2012]

I was searching to know about brand's value for my assignment, and then I found this KZbin. His speech is so entertaining it engage the audience to think. Take your time slider to 16:20 and listen to his explanation "war of words".

[@hemavidhya]

This talk centering on connecting with our customer in a way that makes us brand evangelists is nothing new..Been hearing the same points driven across by various thought leaders..I guess by now most of us know this..the crucial step is how do we implement it..how do we breathe this into every aspect of our marketing philosophy and bring about a change in our strategy...Sasha Strauss way of delivering the speech is compelling ..Hats off ! :)

[@DhubAgency]

A must for see for anyone! Sasha’s speeches always make you take a short break and wonder how could you have missed that. Smart branding can take a business from barely surviving to being a profitable one, thanks for sharing!

[@MattMadeMedia]

Sasha leaves us truly inspired. For those of us who live and breathe marketing every day, it takes brilliant insight like this to keep us on track. Thank you!

[@josephnjuguna7723]

My former agency boss introduced me to Sasha Strauss talks when we were going through the agency rebranding (I was a junior graphic designer then) and I have been a fan ever since. Always blows my mind when it comes to matters Branding. Am now a senior Art Director and a much bigger agency. Much love from Nairobi, Kenya!

[@redrock2108]

Sasha is very well versed with branding and building an identity from scratch that would impact the target markets. His ability to convey and explain his methodologies across various groups is brilliant. Just watching his presentations and interviews has helped me understand the world we live in and how fast things are changing. Well done and please keep up the good work.

[@rodneywatson7075]

I run a small business but I struggle with branding. This was very helpful. What pulled me in was the football example. You really did a wonderful job.

[@BrunoDuprat]

I'm really loving the approach Mr. Strauss has to Branding! He really changed my point of view. Thanks!

[@AurelijaGriciute]

Absolutely amazing and passionate standup! He uses his all recommendations he gave to listeners to his own presentation, he takes a topic and forces to believe in what he's talking about. Wow!

[@pedroroque8681]

Base of good branding: It is not about your products or services, it is about your audience and how much value you provide on a consistent basis.

[@professorsashastrauss]

That value can be functional, but even the functional needs to be understood. Audiences don’t come back to that which they don’t understand. Good stuff @unigains

[@phartuchek]

Never thought branding could be that passionate.

[@RotimiOrimoloye]

EXACTLY!!! Welcome to the "New Normal"

[@nakoagnosis2645]

The man is just emphatic and exceptional at repeating nothing .

[@DlmonteNickCarter]

The best 30 minutes of brand building I have ever heard.

[@stanleysu210]

what a great supplement to your other lessons. I'm honored to be one of your students at USC. you never fail to inspire us.

[@TONIrome11]

Engaging the consumer with product information Is always been very smart now It Is vital to know what your customers see in your company branding and what forces drive your company.Clearly to relate with your customer base Is more than,Information It has to be interactive and real.The relationship model has grown from knowing your consumer base into very wisely letting your consumers know your company this Is critical when branding your own products.Good stuff

[@Hayds1000]

Brilliant!! The best 39 minutes of brand building I have ever heard. Thanks Sasha!!

[@BarbaraLoraine]

Brands as people serving people, and marketing that communicates the brand, what a concept. Sasha, you speak your truth with passion, honesty, and caring that is right on target for today's world.

[@angelacovre4214]

I am a 20 years old student of economics and I fortunately found this video while i was looking for some extra info about branding. I found your speech and your way of talking really professional, thank you. Hope to be in a future in an MBA class and maybe have you as a teacher. good evening

[@SelfMadein]

that's a nice compliment... and good beginning for your networking... build that list ... and create your own sphere of influence so that you can call upon it when the time is right. Add me to your list... I have also taught a thing or two in the MBA and Law arenas.

[@erichayes5079]

He put it so clearly, he made it so blatantly obvious...yet there are those who will never understand, as if they're minds have been twisted by numbers, statistics and profits beyond repair...Amazing presentation.

[@professorsashastrauss]

Eric - too kind. Thank you for sharing this comment. Glad you enjoyed the presentation!

[@RichardKoenigsberg]

One of the best lectures I've ever heard on contemporary marketing: "Go cat, go."

[@shavartennyson5293]

Great info. Althouth the presentation is catered to the large corporations, it still holds information that you can take into the small business culture. My companies industry is not even a topic on the thinkwithgoogle website but his presentation still generated some ideas that I can take from here and move forward. Thanks Sasha.

[@bolverkr84]

I have seen a lot of presentations from really talented people saying something similar but nobody said it this clear covering all aspects of it like Sasha Strauss did here. Just brilliant!

[@JAassembly]

Sasha - thanks for the transfer of knowledge! Human2Human not B2B - heard that from Grant Cardone's " If You're Not First, You're Last "

[@SardouYouTube]

GREAT SPEECH!!! BRANDING AND MARKETING IS THE KEY!

[@elmccall5580]

25 minutes, I left after 25 minutes.I had 3 tabs open and was listening to this video in the background. I was reading a book review and looking at college websites. I'd say I gave my undivided attention to this video for about 8 minutes, but I still got through the bulk of the video. It was engaging and you sounded inspired, I liked it.

[@professorsashastrauss]

25 minutes is a long time. Hope the rest of it becomes interesting to you in time!

[@fineartspublishingandadver2525]

very interesting content, Thank you Mr. Sasha for sharing.

[@MiaAndHerMakeup]

Sooo much to touch on! Besides the MARVELOUS , grade A information , your performance reigns. Your movement on how you cover the ENTIRE STAGE. The way YOU bend and lean forward. Your hand placement. AND A WHOLE LOT. PASSION ON EVERY LEVEL AS A SPEAKER. I LOVE IT!

[@anucooldiva]

thanks sasha for amazing presentation!! yup we have to learn tnot sell aour product but to pass on the genuine emotions and trust to customer!! kudos!!

[@billyjames1085]

I felt inspired by your presentation and perspectives. I had to watch it again and take notes. Then I forwarded it to my clients. I was especially stunned by this part: What do you say when the consumer finally says, "I'm here and listening, what do you want me to know? What do you want me to care about?"

[@joziahroyce6226]

I know Im randomly asking but does anybody know a way to get back into an Instagram account?? I stupidly lost my login password. I would love any tricks you can offer me

[@ginopacitti2416]

This guy is actually really on the ball. It is now all about the consumer and not about the corporation. I think the audience was bored because they just did not get it - they still have their 'I know best' faces on.

[@RichardKoenigsberg]

"Audiences" are so passive and unappreciative: so arrogant. As if they "deserve" to have this brilliant marketing man give the presentation.

[@mayaimamutdinova8681]

Thank you for all your efforts and for helping us understand the branding in the new world.

[@professorsashastrauss]

An honor to get to share and discuss!

[@marcinrzymek4082]

This is one of or I will even say the best video about approach for branding! Love that. Already filled my whiteboard with insights!

[@robertsolano669]

This was great. I never thought about branding as a belief system. I have been trying to figure out my brand strategy and this helped. Thank you.

[@EdwinDearborn]

Love the presentation immensely. Very enlightening and sparking many ideas for me on how to educate others about "pragmatic branding for impatient marketers." Keep up the good work and your enthusiasm.

[@SimonWainwright1975]

Excellent speech. Thought-provoking, insightful and authentic.

[@kimaldunate]

Sasha Strauss you opened my eyes to a whole new world. I think I found out what I want to major in :)

[@MichaelAlfMEL]

These things are crucial for medium to large businesses. Hope that they can also present a keynote for small businesses. We’d love that in the online marketing industry. :)

[@marinafreeman2894]

Sasha this is absolutely amazing! I love the way you talk and behave on a stage. It goes without saying that the information is very useful for me. Thank you

[@professorsashastrauss]

My honor to share. Thank you Marina for taking the time to watch and comment!

[@michaelferguson364]

The Q&A segment was awesome, great presentation also.

[@lilyb2617]

I can’t believe this is 2013. It’s never been more relevant than right now. I also can’t believe I’m just finding Mr. Strauss now!! 🙌🏼🙌🏼🙌🏼

[@jensinezavala745]

I have never commented on KZbin. But; As a Personal Strategist I have to say no one has communicated the truth better then Sasha. There is a Gap and he hit on the gaps to fill across the board.

[@professorsashastrauss]

Jensine Zavala - Thank you for saying so. I'm honored you picked a video of me speaking as the place to share your first KZbin comment! 🙏🏼

[@karlwalters3763]

This guy is a great speaker! He's also on the mark with Client Business relationship too.

[@professorsashastrauss]

Much appreciated!

[@eliasnewman1130]

You could have a super successful branding philosophy KZbin channel! Why do you only have one video! I would absolutely love some weekly or maybe even daily content... not to be selfish but, I WANT MORE!!!

[@SeeSaw444]

Excellent presentation! A lot of information I hadn't thought of.

[@MathieuSilverstein]

Best slides ever, and smashing sartorial swagger. Thank you for the page of notes I just filled from your presentation this morning! Actionable pontification beginning now...

[@MartinSansone]

Truth.... awesome and well overdue

[@scottburks]

Hey Sasha ... great speech! I will say that my faith is the only thing that has never let me down though.

[@lineaist]

Dear Scott, I feel privileged to address this all-important topic of faith in a discussion around Sasha Strauss's passionate presentation on branding. Faith and Brand may be my two greatest passions! Brands can fail. For example the brand "Moo01100" in the thread above. We expect to have people and the personal 'brands' they represent guide us into a better way of interacting and building that 'brand' equity. Humans are built to fail, like a anyone in a church or faith community not meeting expectations. (Like me judging Moo01100!) But belief in something greater than us, (which is unknown and therefore called faith) will not fail, as it's promised to us. The promises to the tribe of Israel through Abraham, Isaac, and Jacob (all flawed humans like you and me), are now given to all of us through Jesus, Yeshua, or even Melchizedek if you want to draw that conclusion. There is a God above us who has made promises that will never fail. If your logical reasoning alarm bells are going off right now, I understand! 1 Corinthians 1:23 reinforces your reaction, as Christ's crucifixion and resurrection were, and are, a stumbling block to Jews and folly to followers of Greek logic. To draw the connection between branding and faith, it's unfortunate that the brand of the Christian church does not always match up to God's promises. If we become brand ambassadors for what we believe in, our brands will only fail when we fail to come to their defence. Kudos to Sasha on how he handled negative feedback above. We all do the best we can, Sasha! Amen ;)

[@BlackDagestani]

Sasha is king 👑 Really knows how to portray his truth.

[@charlottecremers3689]

Thank you for sharing and posting this video.

[@barthoebink]

Write a book... please I am begging here. I listen to this video on almost a daily basis. A book full of airplane sketches, no bullshit writing and an audiobook that will rule them all. My apologies... just a fan from the Netherlands. Keep it up😅

[@morganfreedude6258]

Fantabulous energy! Awesome content!

[@basselsalah4604]

i rarely find someone who is so informed yet still able to convey his thoughts in a very clear and delightful way. thank you for this talk. p.s. i really hope i can talk to you in person one day, i have couple of things that i would love to ask/discuss with you.

[@professorsashastrauss]

Bassel Salah - An honor and pleasure. Thank you for the kind words. They mean a lot.

[@EMWatson]

Awesome video!!

[@willvice3998]

Thank you Sasha! Your video has helped many marketers become better at what they do-stay blessed

[@nakoagnosis2645]

lol.

[@lumgem9745]

Amazing valuable content, especially how you are breaking it down so simplicity.

[@justinjcarter]

This is great! Love the enthusiasm. Thanks Sasha!

[@EvergreenOliviaTV]

I love the invisible pie slice, that was very authentic.

[@robertorossi5165]

Absolutely incredible!!!!...many thanks for the video!!!

[@professorsashastrauss]

Thank you for viewing and the kind comment!

[@Sweatshirtstation]

The branding stuff he discusses is important, but it's hard for small businesses to reach the levels of intelligence and branding strategy he's talking about. Some of these principles can be applied to smaller businesses.

[@professorsashastrauss]

This presentation was specifically for the large organizations in the audience. Check out the short clips I did for DocStoc years ago. I think you'll find what you're looking for. And if not, we can do a Google Hangout and you can ask all the questions you like.

[@ahmedkorayem2765]

+Sasha Strauss Where can I access those slides?

[@WeMei]

WE NEED SMB CASE STUDIES; WE ALSO HAVE BIG CORP... BRANDING CASES, WE MIGHT INVITE YOU FOR PUBLIC SPEAKING.... EMAIL: [e-mail]

[@KatrinaKatress]

WE MEI reach out to me too. Have great case studies for you.

[@MissQuennie]

Your video was inspiring in brand & communication. It gives me lot of ideas for my presentation, hoping to get the promotion.

[@joeygoh8]

Great delivery but it will be totally awesome if the whole speech can be simplified so that more people with basic understanding of English can benefit from it. All in all, great work!

[@professorsashastrauss]

Sorry for my fast English! You're right, and I've done summaries in Spanish and Japanese if either of those would help!

[@lamasbelladelmundo]

Your storytelling is so awesome that I would pay you to read me Metamorphosis by Kafka before bedtime. You are spectacular Sir, you awesome man.

[@choiceawareness]

I truly enjoyed what professor Strauss had to say, which I found articulate, well pondered, insightful and engaging. (Wisdom Sidebar) When I read the comments of Moo01100 which appeared first in the ranking of comments for some Google reasoning, it reminded me of the mindless and useless contributions that seems to be ripe across Yelp and other such internet shouting places…No insight, just base language, anger and hubris. For me, professor Strauss touches deeply on beliefs and the related impact with so many institutions where trust no longer exists - this is a pervasive downward trend in the American culture - made bankrupt by many parts of the culture. I especially like his searching for understanding and awareness about how to operate in this new-normal circumstances. He gives good reasons for us to believe in something…hitting a sweet spot for me. Thank you professor.

[@marioarce86]

It was awesome, until he used the magnetic north example. FYI magnetic north means that the compass is attracted the south magnetic pole. A better explanation is, that the compass points north, but what it really does is, it points to the pole that attracts the north polarity of the compass. Remember different magnetic forces are attracted. So the compass pointing north is actually pointing to the south magnetic pole...

[@danielcornell2351]

Thank you for this Sasha

[@MMcGuire5]

There is no "Stand up and applaud loudly like the Pulitzer for Branding Presentations was just handed out" button ... so I will just click Like instead. More importantly thanks for the inspiration.

[@harshitafashion2101]

Wonderful presentation

[@jideomololu6089]

Fantastic insight on branding!

[@jideomololu6089]

Thanks, I am a fan of your work. Lost count of how many times I haw watch your KZbin/Ted talk videos.

[@AdamShinners]

Everything you talked about, you displayed with your playfulness and relating on stage. Great lecture.

[@professorsashastrauss]

Thank you Adam. Really appreciate you saying so.

[@publicvoice2360]

Thanks for sharing the new normal, I agree what you've said.

[@StarlynsAgency]

3 redbulls before a speech *ok note taked

[@NewExperienceExplorer]

This should help me with my Tourism Branding and our little travel firm :D, thank you for the video , i do not have the same knowledge about branding but this helps .

[@europamusicgroup]

you need more videos... I love your energy!

[@Fel_maine]

Amazing. I've learnt so much. Can i get the slides?

[@sanketj1]

This is so practical and awesome...

[@GOODNIGHT4151]

Love this! You are really insightful

[@zulkarnainshaikh4180]

It was an a great presentation Shasha! I am an MBA student and writing a thesis on Consumer behavior and Brand image, i am following your talks and presentation to get real time marketing and branding ideas, could you please help me recommending a book which would give me some good insights about the two topics i mentioned. Thank you.

[@professorsashastrauss]

Hi! Best list of Brand Strategy books is right here: howbrandsarebuilt.com/resources/#strategybooks

[@DarylEicher]

Spot on Sasha! Doodle on.

[@AllinInteractiveCorp]

Absolutely refreshing.

[@gmbarmore]

Terrific and very helpful. Thanks!!

[@jeffreyyeboahagyepong8786]

Hi Sasha, how do I find our more about this conference? Is it an annual thing? How do you get to be a part of it?

[@professorsashastrauss]

Hi! You can find out more about Google's thought leadership summits at: www.thinkwithgoogle.com/

[@lmscott83]

I enjoy it every time I watch

[@lineaist]

Sasha, your speaking style could use boxing-ring ropes as a podium! Unbridled enthusiasm! Body slam! We share the same passion. I too believe branding is about relationships, and building them for the long term. Thanks for being our Eagle Scout showing us True North in the New Normal. Keep the faith alive!

[@shellyh7289]

STRAUSS!!! You are truth. Just watched 3 vids back to back. I hope you're getting a cut from all the channels using your content. -Couldn't find anything on Amazon. If you build it they will buy. 🤑🌎✨ #WorldDomination

[@professorsashastrauss]

Shelly H - Thank you! No books, just passion and proof through oration and class work.

[@georgkerschhackl7714]

Absolut great video.

[@KatrinaKatress]

Some good insight at about 25 min mark. Company's forgotten about relationships and has been using models driven around transactions. I've got some great stuff on my channel and put together amazing playlists around branding and storytelling!

[@SekitendeJulius]

This was a great one.

[@palakahluwalia339]

Amazing content,mind blowing understanding of human evolution that is changing the conversation the consumers will be having their brands.... how can i reach you ? +sasha strauss

[@CaptainPlanet007]

He brought out the Sasha fierce during his presentation lol

[@professorsashastrauss]

Wait, what about my inner Sasha Obama??

[@melaniegastiger]

Very very true and eye opening!

[@kevinnapier1014]

That's a good T-shirt, " I Choose to live TRUE NORTH!"

[@professorsashastrauss]

One please!

[@mikeogrady6213]

great energy!

[@CupertinoCA]

I think that this content is awesome! I am wondering how it could be applied to local governments.

[@rafaelvicenteartimedelator410]

Google, Top Business-Top Media Marketing

[@beautyalchemy584]

Awesome speaking skills!

[@lilsweetie2043]

I'd like to watch you do a speech on today's "new-normal" lol

[@professorsashastrauss]

lilsweetie2043 - working intensively on it ; )

[@TheRaissarenee]

His energy was big but I just loved it and the crowd was ugh

[@zantelflashmob4221]

Sasha, does this mean consumer focus groups are not good for the brand? then what is , how best then can we get the pulse of our real users?

[@professorsashastrauss]

Focus groups ARE good for brands - they just shouldn't be the source of idea creation. Focus Groups are where you should TEST the viability of your ideas, not originate them.

[@raredreamfootage]

Marketers need to revisit their human selves again.

[@professorsashastrauss]

I agree.

[@FreqBand]

Branding has always been about knowing what your TA is going to think next....and then inventing a marketing plan to usurp it for cash.