Sasha Strauss | $100,000 of Brand Strategy Advice

[@MakeLoveGoViral]

Who else is watching in 2019? This guy is amazing

[@patricksibiya7861]

bruh... this is amazing

[@chaLUVmu]

Yeah, me... algorithms brought us together.

[@Hammmmyy]

I love YT for this kind of discovery

[@Kriscandoit]

I am...

[@gomusicago]

he is honest

[@ChrisAnthonyPinnock]

Wow..6 years later and this video still packs a punch This really opened my eyes to brands and the stories they've made Definitely adding to a playlist to watch later

[@marcusmalmberg1113]

did you watch it later?

[@rubadubmedia]

did you watch it later?

[@sachitchhabra4158]

Woaaah!!! His presentation skills are out of this world!

[@ZacAlsop]

Very very good.

[@ThisDesignLife]

Agreed

[@JN003]

fun fact, the simpsons character, Lyle Langley as based on this guy.

[@ArnoldEwin]

I want to hire this guy!

[@BurnBabylon_Selecta]

A real marketer! His presentation skills are much better than the presentation itself!

[@Atlanta718]

DECIDE the #story of who you are and #PROMISE you want to make to the world. Build a #BRAND and don't leave it to chance.

[@willvice3998]

This video made me realize i know nothing about brands i don't follow. I don't know anything. I just know my goals and that i might start going live for 2-10 hours of the day.

[@johnnewell3981]

Being a cast member, 22 years ago, is still one of the best jobs I had. You get a great experience because they are happy.

[@Slava-om1sz]

This is a very educated and perfected speech of someone who has been in corporate branding for years. This is a speech from someone who can sell his branding service in 30 seconds to a Fortune 500 CEO. But, it is also a speech of someone who has never built a real brand himself, other than exceptionally imitating the ripples and behavior of successful brands. The full 15 minute talk includes only the observable, brilliant things *around* the brand. Not a single sentence touches the core of the brand. Talking about the ripples that a brand creates and it's benefits is still valuable though. Still upvoted.

[@ThisDesignLife]

Slava true. Also the apple analogy doesn’t work any more for him or Simon Sinek

[@rachelsangara5691]

Oh my God! Why I am just hearing abt this guy today! This is the best branding advice ever.

[@Diztrack]

For the first time, I blurted the words, WOW. After watching a talk someone had given.

[@TheUnholyPosole]

... that's sad.

[@kylewaters73]

2019 and this video still is extremely valuable! Great presentation!

[@bowrooco]

That was amazing! Best 16 mins i ever saw on branding i ever got .Thank YOU:)

[@jonvici]

Love his perspective on Branding. This guy is definitive self-aware

[@spencermokrenko8833]

Man, this dude has speaking skills that are second to none!

[@Brehon_TalkingFinance]

2 Red Bulls can get you there

[@khalidsafir]

So what are the actionable steps I can take according to this video? All I could hear were stories of impactful some brands are but not how to become like them. Did I miss something?

[@EthanTalk]

Hey Khalid, that's a great question, cause he doesn't really give any specific steps. But I believe I can help you out there! :) So he is talking about story, your brand being that story and how important story is. So how do you go about finding that story? Well there are several steps involved, but at the heart of it, the core is where your why meets your audiences beliefs. Step 1. Find the why of your business. Why you exist, what value do you want to bring to people, to the world? Often this is your mission statement of your business. Step 2. You look at your ideal target customer, what do they believe? Or what story do they want to believe in? Where your why meets their beliefs is where you will find your story, your brand. When you have your story you need to tell it, with your actions more than your words. Live by that story and make sure everything you do aligns with it. Tell this story over and over and over again for years and years and years to the people who want to believe it. That is the branding process. Ya know like, be very intentional with this, find actual actions you can take to show case your story without it looking or seeming fake, plan them out, and make sure people see it. Hope that helps you :) Do you want to know the deeper mysteries of branding, and increase your success? I have a new channel full of videos for you to learn effective tactics on how to create a powerful brand. Check it out, I believe you would find it incredibly valuable. And I would very much appreciate the support as I am growing my channel. :)

[@ozzzyyy]

mcdonalds never sells the hamburger, mcdonalds sells the association.. thats absolutely right.. this is what just right branding strategy can do..

[@eganfuego]

This must be the first time I replayed a video that is NOT a music video.

[@user-sn5uw7it5u]

What was the line that Sasha was saying at 10:43 before he cut back into English?

[@stephenosoko6451]

2 minutes in and I'm already gobsmacked! Awesome stuff Sasha. ~ Stephen Osoko, Irish Marketer

[@JarodBillingslea]

i'm going to start following this guy now.

[@mediacowboys8081]

By FAR the best video on KZbin at the moment!

[@AvaCarmichael]

YEP! Excellent take on the power of branding! 💯

[@rza139]

Sasha always blows me away.

[@emilyfranklin2595]

I laughed the ENTIRE way through this. Thanks for an entertaining video on which to do my paper for business class!

[@ThommyKane]

Best marketing guy in the world.

[@Sora_Nai]

moral of the story: default branding vs deliberate branding Facts tell stories sell

[@tariroshonhe2268]

Amazing piece.

[@shawnsmith1865]

SOLID VIDEO. He is so right on may levels.

[@krishankant7202]

Best video I ever watched

[@mitigiant5328]

Aplle earpods are great!

[@michaelroot1313]

wow great video. How can i interview this guy.

[@patrickrojo7105]

Amazing presentation

[@gqn2]

$100,000 Brand Strategy: make a promise, keep it forever.

[@lumgem9745]

Wow.. motivational and superb info, something I needed to hear so I can try and apply some of this info to my brand and new Channel. Thx for this valuable content!

[@MLMRC]

everyone wants to be the next big brand. Easier said than done.

[@TheDavidandre610]

"You Call Somebody a Genius, Making You an Idiot" 😄😄😄😄😊🤚🏼

[@Tremendous-News]

Wow great video love to watch more,nice video thanks for sharing with us

[@gu3sswh075]

So how does one build a brand? This video explains why branding is important, but not how to create your own brand. Someone help...

[@EthanTalk]

Hey Daniel, that's a great question, cause he doesn't really explain that. But I think I can help you! :) He is talking about story, your brand being that story and how important story is. So how do you go about finding that story? Well there are several steps involved, but at the heart of it, is the why of your business. Why you exist, what value do you want to bring to people, to the world? Often this is your mission statement of your business. Then you look at your ideal target customer, what do they believe? Or what story do they want to believe in? Where your why meets their beliefs is where you will find your story, your brand. Once you have your story you need to tell it, with your actions more than your words. Live by that story and make sure everything you do aligns with it. Tell this story over and over and over again for years and years and years to the people who want to believe it. That is the branding process. Hope that helps you :) Do you want to know the deeper mysteries of branding, and increase your success? I have a new channel full of videos for you to learn effective tactics on how to create a powerful brand. Check it out, I believe you would find it incredibly valuable. And I would very much appreciate the support as I am growing my channel. :)

[@lexdunn4160]

He has a firm grasp of the obvious.

[@keith-kalfas]

Boss content

[@h.jobs.1247]

what did he say in Hebrew at 10:43?

[@DavidAmse]

Ma nishtana, it means: "what has changed"

[@h.jobs.1247]

Shukran :)

[@aeropavore]

This is one of the most brilliant talks I've ever seen.

[@antoniovillanueva1119]

Great speech.

[@alexserban1462]

Amazing presetantion skills !

[@nyakarundi]

interesting how content 8 years ago apply now to influencers

[@DavidAmse]

Wow, this guy is a great speaker

[@R0YALTISTYLE369]

Sasha Strauss, I can relate to how you teach

[@robertidonotsharemyfullnam496]

mc cafe works because its cheaper and there are a lot of people who just think they need caffein no matter the taste...

[@xAckarax]

not sure I learned anything, more like a rally speech than actual advice.

[@tzarmechanic]

His Message is very Clear. Tell Your story and make it stand out and over time, it sticks in the mind and no one would care about the details anymore.

[@romeinkadir9819]

you need to watch it again then..

[@gu3sswh075]

Madu ~ The Mechanic yes that's WHY you should build a brand, not HOW to build one. How do you tell your story? How do you make it stand out?

[@bonsess]

Did he say Michael Jordan failed at what?

[@RobertDGordon]

Playing baseball, his first marriage, being an NBA GM and team owner...

[@eganfuego]

Best recommendation in months! Damn this was good!

[@MrArtiisan]

This is one of the best speeches ever!

[@COCOHEART14]

coool, thanks had much fun and very interesting

[@adrianm.e.1342]

True, but where is the complete and tangible advice?

[@daddymo7387]

it is very obvious. Quality does not matter the most, what matters is how you express yourself and how you want people to think of you and promise it and keep it the #1 value

[@EthanTalk]

Hey Adrian, that's a great question, cause he doesn't really give any specific steps. But I think I can help you! :) He is talking about story, your brand being that story and how important story is. So how do you go about finding that story? Well there are several steps involved, but at the heart of it, the core is where your why meets your audiences beliefs. Step 1. Find the why of your business. Why you exist, what value do you want to bring to people, to the world? Often this is your mission statement of your business. Step 2. You look at your ideal target customer, what do they believe? Or what story do they want to believe in? Where your why meets their beliefs is where you will find your story, your brand. Once you have your story you need to tell it, with your actions more than your words. Live by that story and make sure everything you do aligns with it. Tell this story over and over and over again for years and years and years to the people who want to believe it. That is the branding process. Like be very direct with this, find actual actions you can take to show case your story without it looking or seeming fake, plan them out, and make sure people see it. Hope that helps you :) Do you want to know the deeper mysteries of branding, and increase your success? I have a new channel full of videos for you to learn effective tactics on how to create a powerful brand. Check it out, I believe you would find it incredibly valuable. And I would very much appreciate the support as I am growing my channel. :)

[@chanelmahonebsnrn2081]

I love this guy

[@brandstring3799]

BrandString makes it Very Easy. Take a look around. If you find one, your Escrow fees are covered.

[@jcmendoza7086]

You little shit.

[@PysceZ]

this is amazing!! opened my eyes... thank you sir!

[@BikerNic]

What an eye opening story. Thanks dude

[@sorilbran]

This was surprisingly good.

[@skinbynurseleslie]

Great talk! Information and energy were delivered perfectly. I actually had an "aha moment." Thanks!

[@sreevatz22]

Awesome!!!! Must watch video n had to realize it!!!

[@davies7283]

Excellent presentation !!👏👏👏

[@curtis-loube9097]

i totally agree with you, this video made a think about life even more than i do!

[@TwiceBorn369]

I knew all the answers💪🏾

[@ninonino9055]

Thanks for video

[@deelm3382]

superbe vidéo.

[@floquence]

Amazing!!!!!!!!!!!!!!!!!!!!

[@Suavestefplugg]

Seth Rogan brother is genius!

[@busimo]

Rah - Only Fam Forever ironically Seth Rogan is a dumbass.

[@salliematzke9723]

Still very true...

[@ishaqamed5701]

If I knew this before, I woudnt have bought your theme!

[@blaquemagicwomen7043]

That was brilliant

[@alcidesmeneses2111]

ABSOLUTELY PERFECT.

[@vijaydeepshukla1843]

Why is he aping Simon sinek?

[@shahwarruby4753]

easy way to earn big money

[@orchidcompany975]

i love this very good

[@CryptoRiddler]

this dude rocks !

[@spiral-m]

never wanted Nike. ethically bankrupt. I am glad I am not taken in by their manipulative agenda or other brands like them unless I absolutely need it for work

[@MBULELo87]

kanye did this....man this guy can preach

[@konung5]

This guy would hate me in his audience. Cause I'm the smartass nerd who knows the history and meaning of all of those logos and brand names...

[@leeconstantine6335]

"Decide what you want people to understand about you, and then shove it in their face."

[@Emmanuela_Much]

Amazing.

[@user-zq9ej5eg8q]

so this is who Simon Sinek copied from his attitude, I see )

[@myyoutubeaccount4282]

funny and genius at the same time.

[@mingash90]

why is it bad if it makes you feel good :l i just dont get it

[@mingash90]

Aaron Engstrom Thats not what i mean. Wearing good brand clothes does not kill you in the long run... and you might have a better chance at catching the dragon while wearing nike shoes x_x

[@ImYourSuperhero01]

mingash90 surely you can't be serious...

[@mingash90]

ImYourSuperhero01 what do you mean?

[@mingash90]

Aaron Engstrom you are right and im not disagreeing with you but for me personally i have priorities health, education and a emergency money. once i have all these cleared i then start thinking about buying good clothes. and when i wear for example a louis Vuitton coat i feel much better about myself and more confident and i don't think thats a bad thing.

[@adhoccreative9811]

excellent

[@manishabrain]

Amazing

[@skaniaflorestal5741]

AMAZING!!

[@gailelim3529]

Nice presentation skill instead.👍

[@eustaquio9199]

Awesome

[@sunny666k]

cersie misses him

[@chachisaid2490]

Cracked the code

[@Sunlife3]

what the advice ¿

[@cashcarolinarecords]

Brilliant

[@Gerrardsoccer]

thanks

[@RahulKumar-he5ss]

Wish other speakers could speak like this. World would be a better place.

[@natcaesar5786]

Goshhhhh i wanna kiss him for all this value😱 Funny and serious at the same time ;)

[@nagarajaraogangodu5184]

He sounds like simon sinek

[@vlados192]

In 2024 at least one McD country waged war on another McD country

[@thetruth3322]

I just decided to be ME.

[@MarkSRiddle]

Awesome !

[@SlickGriminals]

Manson is a beautiful song writer

[@eltonjobchau4099]

just wow it.

[@CoterieRecords]

Spirited!!!