This brand is the one to watch for 2025!

In it's 6th year of business, Islander has cemented it's position as one of the most affordable watches for enthusiasts. Today, Islander is releasing their first proper dress watch, the Islander Astoria. A reduced size model affordably priced that might be the first Islander for many customers.
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Let us know what you think in the comments down below.
Thanks for watching.

[@briane1116]

“Tonneau” this watch is to love this watch! 👀

[@islandwatch]

LOL. I like it!

[@gunner9010]

It looks like a 100 year old watch with modern reliability. I like this direction. I like the lack of the Islander logo on the dial with these models too. Beautiful watches!

[@islandwatch]

thanks!

[@DJRWatchRolls]

I really like the watches but the choice of a canvas strap is mind boggling to me. It’s like your leather strap on your dress watch cracked when you went to work, so you pillaged the canvas strap from your field watch. The Islander logo haters will appreciate the brand name written out in letters. Keep up the excellent work Marc.

[@sinjinadams2862]

Well, it seems like his response to everyone that doesn't like the canvas strap is to go buy another one! Really?! How about supply a nice one in the first place so we don't have to buy another one!

[@1remjr]

You're correct, The canvas strap is a poor choice for any of these. That is worrisome because any meticulous watch maker/designer should know this.

[@rontierney559]

These look awesome. My only suggestion is to provide a croc leather strap instead of the canvas one.

[@kongmw]

For better or worse, this release immediately reminds me of the Lorier Zephyr

[@Gurp1-w6u]

Zephyr dupe

[@islandwatch]

No worries. It reminds me a Cartier.

[@ajmarion]

@@islandwatchdefinitely, reminds me of a Cartier Tortue!

[@DeluxeToTheCrux]

Same

[@turbogato1]

It reminds me of a Long Island watch watch

[@kiranvijayan1289]

My business partner became a father today. I am going to order the blue one to commemorate this moment. Going to call it the Pale Blue Dot! :)

[@jeremysmith9696]

LOVE THIS!!! But, an Islander Flighty? I feel like Judge Smails, "Well...........we're waiting!" LOLOL Keep up the good work. so nice to see someone who does it right succeed.

[@islandwatch]

thank you

[@Lisa_DVM]

Love this! You are promoting it as a dress watch but the strap makes it very casual.

[@landonmeier-p1e]

Nice nod to Cartier with the Islander name making part of the V at 6 o'clock. Great aesthetic and dimensions. Has my interest. At this point I believe that I have been tuning in to your channel for 5-6 years. Always enjoy the content. Proud owner of two Islanders, a watch tool set, and some straps. Have always been pleased with the product quality, prices and customer service.

[@islandwatch]

thank you, kindly.

[@OmairArif]

I feel like it would be better if they put the model name "Astoria" in the 6 o'clock marker instead. I know Cartier does it and it is subtle, but I'm not a fan of putting the brand name on the dial twice.

[@AMAMBT]

as a dress watch guy i see this as a v good watch especially for the price , the only thing i would change is the strap , i guess it would look marvelous in black crocodile leather strap .

[@Boyahda]

"The Brand you need to know for 2025" "mine"

[@islandwatch]

:)

[@howiwashere]

​@@islandwatch and seiko? xD :p

[@HaonProductions]

I respect the confidence

[@AnthonyVogt-t3t]

Absolutely Beautiful! My only nitpick is I think the white/silver dial version deserves a full black leather or croc style strap. 🤷‍♂️

[@sinjinadams2862]

I agree! The strap is completely wrong for a dress watch. It's not dressy at all.

[@islandwatch]

No worries, thank you!

[@TempusLouis]

Well you could always change it, at least he's not charging you for an expensive strap that you might not like. 😅

[@TempusLouis]

The strap looks great 👍

[@chrisfndproductions]

@@sinjinadams2862jlc sells a very similar strap for the reverso. not sure i’d consider that dressier than this

[@fernangallegos9560]

Love the watch, but will you have a more dressy strap, like black leather?

[@taiguy4961]

Outstanding Marc 👏 I was shocked by the announcement that it was automatic, classy. And then it is also under 10mm! Very nice release.

[@HarshilPandit]

Dial texture is phenomenal 😮

[@islandwatch]

yeah it is!

[@craiglibby1224]

Wow, Mark! Great watch design! I’m blown away that you have 9039 movement in it for such a great price, as well!

[@shamanprime]

This is a great looking watch. Well done team Islander! Also love how Marc got dressed up for the occasion! Oh, wait….

[@islandwatch]

My best hoodie!

[@veretindale5314]

Great addition! I lived in Astoria when I was in NY and have wonderful memories there. I gotta get one!

[@TheFuturisticVintage]

Really dope Marc. Great work team

[@islandwatch]

thank you

[@JeepSec]

This is gorgeous. For some reason, I feel like it would look fantastic on a Speidel expansion band. Awesome grandpa vibes.

[@johanvandersandt8904]

This is superb man! The crazy folks over at Islander have done good! MV Astoria is also the name of a much beloved ship!

[@islandwatch]

Interesting, thank you

[@berryster]

Love the watch face and the info/engraving on the back, colors are good, don't love the straps. Keep 'em coming though!

[@kiranvijayan1289]

Sorry if I missed it in the video, are the hands heat blued or painted on the white one?

[@135ipocketrocket2]

Very vintage flair, nice! Definitely a great one Marc, although too small for me, which is unfortunate, but the size makes sense. You're a true master these days. I'm wearing your brand all week this week! 👍

[@jesuisnoach]

Put a black leather strap on the black dial, and a brown leather strap on the white dial. Dont do the cloth straps. Also this looks exactly like the Lorier Zephyr.

[@michaeloneil3653]

I love it! Waiting for the flight master that you keep teasing also.

[@islandwatch]

haha, such a tease!

[@eurovnik]

Very nice. Are the blue hands on the white dial painted or heat blued?

[@9tophat]

Those are lovely indeed! I really like them, particularly the antique white variant. Wonderfully classy, nostalgic and very attractive. Well done Marc! Cheers!🙂👍

[@KRep85]

Cool, very cool Marc. Great shape and i do appreciate lume on a dress watch! Solid movement choice also. I hope the solar diver is coming soon thats the ultimate set and forget tool watch imo

[@JoseAntonio-yq4oj]

This is so nice! the crown is really nice, and this tonneau fills the gap that the always sold out Lorier Zephyr has left haha

[@Scatha213]

Is there any plans for a black and gilt dial version?

[@Beck-Stein]

Beautiful watch. I just wish the hands were different as it looks like pilot watch hands. Still great looking. Glad you are trying other case shapes!

[@AdAce21]

Love the detailing on the dial. Awesome designs, Marc!!! This would make a great daily for work. Also, love the Queens rep!!!

[@GreenPizza577]

Oh my goodness. I love this watch. I’m actually going to budget this into my collection. There is a few things I would nit pick but this is exactly how I would design a watch. Do you sell other straps at 18mm? A dark green gator leather watch strap would go great with the egg shell dial.

[@aggarza7613]

I like the dial being absent the logo on this style. Also looking forward to seeing other models without the logo. Keep up the great work.

[@TempusLouis]

Another banger from islander! When you said high beat I was in love say no more 😂

[@islandwatch]

thanks!

[@aurelienplisnier1491]

Beautiful. Great prices. Cool texture and colours. The minute hand is a bit short tho isn't it ? Very tempting anyhow, I'm really impressed with the watches you keep coming up with.

[@stan12587]

Wow this is truly awesome!! I love the Roman numerals on dress watches and I absolutely love the cathedral hands. This is perfect. Great job!!!

[@briansmith3011]

I was looking at tank types for a dress watch, but that’s a stunner. My 7.5” wrist has me thinking.

[@1remjr]

Do you have a stainless bracelet that will fit the blue one. Thank you.

[@markfogel3682]

Ah man we need more wrist shots! This looks great!

[@Vic92084]

It's like Cartier meets Lorier, kinda. Love this direction for the brand. Fantastic dial texture, the website doesn't lean into that enough!

[@JSweeting]

These are great! Agree with you about using lime, makes a nice addition. Now just need to decide which colour to go for!

[@laurencehogg6010]

That is lovely, really nicely designed. I'm not a dress watch fan but I'd wear this - hope it does well for you.

[@jonathangoodson1736]

Elegant looking watch. The strap, on the other hand, is a deal killer for me.

[@Ray.J]

Great choices in the design. All I can say is keep it up, you’re killing it!

[@richardnathandaniels2534]

That is so close to perfect!! Love it. No logo, smaller, dress watch. All great. Do you have any plans to release a version without lume? I like lume on most watches but if you are going for a vintage look and a dress watch I can't understand why there would ever be lume on it. That blue dial with a nice leather strap would look so good.

[@islandwatch]

No plans for anything yet, we need to see how this does.

[@richardnathandaniels2534]

@@islandwatch That's fair. It would be interesting to see if the next time you make a dress watch you make one from the beginning with no logo and no lume along side of the ones with lume how that would sell from the begining if everything was available at once. Good looking watch!

[@claudtalkz2194]

Loverly. Diggin it. I love light blue dials. All tempting. Now, off to make myself crazy deciding......

[@robh.2400]

The Astoria. A great watch to remind you that down here it's our time. It's our time down here. That's all over the second we ride up Troy's bucket.

[@jmount411]

I enjoy the fact that its a dress watch and has lume. Theres been so many times i was wearing a dress watch and couldnt tell the time in a dimly lit room or i fell asleep with the watch on and wanted to check the time in the middle of the night.

[@frostygill]

The "Islander" name in the roman V (6 o'clock) is just "chef's kiss!" Well done! Now why aren't there more Islander strap options to buy for this already? :) Gorgeous!

[@dvpemberton]

Love the dial and dimensions. Any chance of a HAQ version?

[@RaccoonDan]

I don’t even like this style of watch but this is really really nice. The choice of strap is a little surprising IMHO. I do believe I might purchase one of these!

[@johnsrabe]

The watch looks good. Yes to leaving off the logo. The straps are cool for a sportcoat and open shirt look, but IMO for a suitcoat I think you’d need to go with leather. (I like the black best FWIW.) And by the way, thank you so much for acknowledging that many of us enjoy dressing appropriately at cocktail parties, fine dining establishments, and the like.

[@nikkoutsoukos1866]

Nice watch, similar to the Lorrier Grand Central that came out a few years ago. In fact the case lools identical. The addition of lume is an interesting differentiation to similar watches. The only question is the fabric strap. Not getting the connection to this type of watch.

[@islandwatch]

Okay, thanks! I'll take it as a compliment.

[@leeerickson4574]

Sign me up for an Astoria in blue. I'll need the band for a larger wrist. Way to go Marc! 😊

[@TheLaughingMan42]

Looks fantastic, especially the white. It's a little small for my larger than average wrist, but I bet you sell a ton.

[@veretindale5314]

Mark I have a suggestion. To go with the no logo theme, remove the automatic print on the dial and use the model name. It wild look so cool with Astoria on the dial instead

[@spenzalii]

Interesting. Had an eye on a Seiko tonneau, but this is making me rethink things. Well done sir

[@WendyandGeoffPattison]

I love this Marc. This watch has everything going for it. You are so good at emptying my bank account! The only decision is white or blue. The blue has a lovely pattern on the dial. Well done team.

[@islandwatch]

thank you!

[@maxjohnson8885]

Glad to see the islander brand flourishing. You should keep doing original and striking designs like this one.

[@islandwatch]

I agree, more striking designs are coming.

[@paulmorris1808]

That's a fantastic looking watch well done Islander ,and great content as all ways 👏

[@johnnyj.817]

WAIT WAIT WAIT WHAT? I was having this playing in the background and did a double-take when you said you made your version of flightmaster… I am waiting …

[@themetascientist]

The pattern on the center dial is beautiful!

[@islandwatch]

Thanks!

[@speedracer2please]

This is my favorite yet!!! I can't think of anything quite like it. It'll be perfect for my wrists and style. And I still can't believe you always use sapphire and a Miyota 9 series at this price range.

[@f1hotrod527]

You knocked the case shape out of the park. Just not crazy about the dial. The dials are not bad looking, just a little plain. The texture of the dial is cool. If this watch had a sector dial with the white and silver and not Roman numerals, it would be a must buy. I am nitpicking, this is a great design. Seiko level case shape design.

[@gabyisphoto2379]

congrats!! An absolutely stunning watch for an affordable price

[@nedflanders3769]

I think they’re great, Mark. The silver/white is the best, obviously. 😊

[@dnafty]

Love this piece, Marc. Any thoughts on expansion to mecha-quartz or hours and minutes only quartz versions?

[@gninenine]

Great job on the new watch. I wanted to also say that I think, if memory serves, that the ISL-32/33 were the first Islander dress watches not the ISL-97. Only bringing it up because I always loved the ISL-33 and it's often forgotten about LOL. In all examples of the dress watches you have done they are well executed, classic with out being totally boarding.

[@islandwatch]

You are correct, I just wasn't sure which colors were first :)

[@International_Watch_Aficionado]

Maybe you can put your logo around hands ' axis to circle the middle of the dial like a secret signature 😉😉

[@ae-ca602]

Well done! Awesome design and attention to detail. No logo on the dial works better for this design. The white one is my favorite. Reminds me of the Seiko presage tonneau that I always wanted, but this Islander costs way less and has a better movement in my opinion!

[@barrettwbenton]

That's a solid hit here, Marc - the black-dial version looks nicest to me, but the way the dial texture presents itself on the blue version is seriously nice. (Also dig the Easter egg at 6 o'clock.)

[@islandwatch]

Thanks for noticing!

[@IemonandIime]

I really like this one! Especially the white dial w/ blue hands!

[@ThePsychodo]

Very nice! Still hoping for islander Levittown.. a nice tool watch would be good. 😊

[@BTHHansen]

Beautiful watch! The cathedral hands and dial compliment each other very nicely. Everything is beautifully proportioned.

[@islandwatch]

Thank you!

[@christianaviles2199]

Islander has gone from homage brand to micro brand to not so micro brand over a few years. So much variety from the brand at this point. This looks great for a dress watch.

[@Naushad1210]

Counter balance on the seconds hand is also nice.

[@lukasz_zegarkowy]

awesome job. It looks very smart, though the selection of hands could be different for me

[@rupertcrokerpoole2246]

This is a gorgeous watch. Really elegant. I love the name; Astoria sounds very ritzy and a great match for this dress watch. The leather/canvas strap reminds me of some of the straps on JLC's Reverso. I think you've taken on Cartier and JLC and beat them at their own game! Bravo you guys.

[@islandwatch]

thank you!

[@packhoward5315]

Congratulations! The blue watch is a fantastic choice. It features a tonneau design, which is appealing because of its unique style.

[@potatosnacks5571]

Have you thought about of making this a thinner two hand quartz? Or a sweeping quartz?

[@CarsonLoewe]

Marc this is wonderful. Nailed it.

[@ricardoperez-mv9vp]

Wow beautiful great job!!! Keep them coming

[@islandwatch]

will do.

[@undergroundoutlaw411]

WOW. Killed it. Will be my first islander!

[@deerslayeraudio2441]

It reminds me of Lorier's Zephyr watch, which I regret not buying. So I just ordered this in the silver dial. :)

[@kevinbrown9175]

I have a larger wrist (>9 inches). I would appreciate a longer strap option when ordering, even at extra cost. Nice looking watch, by the way.

[@hernantesler-mabe2400]

This is beautiful Marc. Well done!

[@GailitisPrintmaking]

Lookin good! 👏 Congratulations on the new release

[@islandwatch]

thanks!

[@rhoever]

It’s a beautiful watch. What’s the smallest wrist size you’d say this would fit nicely? I’m considering it as something for my wife.

[@theshadowman1398]

Looks like you got a deal on a bunch of Seiko leftover cases because I remember Seiko having a JDM model with such a case.

[@josephmartinez3755]

This is a beautiful watch. I can't wait to get the black dial version

[@halfsourlizard9319]

I like it! Already have a tonneau in the collection (Muller Casablanca); otherwise I'd grab one of these!

[@petercharron3268]

Love the watch, and at first thought strap was too casual. But the strap makes this dress watch also work as an everyday watch. Can always add a formal black alligator strap to get a really versatile watch.

[@islandwatch]

You sure can. Straps in 18mm are a dime a dozen

[@petercharron3268]

@ I know, I’ve got drawers full of them.

[@gqwarren]

That upcoming Flightmaster better have a slide rule bezel! 🤞🏻 The lineup is becoming more complete with these new releases, nice

[@HahaharryLewis]

You've nailed the design here. That is damn nice, Mark

[@ElderPinto254]

omg mark so awesome !!! blue hands 😍😍wauw

[@thewatchfemme4051]

A canvas strap on that beautiful little dress watch is wild work. Good job though!

[@darrenhojnacki6636]

This is great. I believe it will be my first Islander watch. You should build out a dress watch collection, you have the Huntington name ready to go

[@islandwatch]

excellent, thank you

[@stayedfaded]

Could you market test "Astoria" text vs "Automatic" on the dial? I already know it's automatic and if someone's wrist-peeping they'll see the seconds hand sweep and know it's automatic too. I am more inclined to forget the model name and I think that would be of more interest to wrist-peepers too.