This Is The World's Poshest Car Event! [The ICE St Moritz]

Check out my podcast, Behind The Glass (The UK's Number 1 Automotive Podcast)
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I head to The ICE St Moritz, a Concours d'Elegance which takes place on a frozen lake in Switzerland.
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Intro Music - Holismo, Sheldrake by Seiscientosdoce
Channel Art & Intro Photography by Adam Shah [ / adam_shah_ ] & Chris Williams [ / munch997 ]
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Thanks for watching SeenThroughGlass. If you liked this video you may also like videos by Shmee150, Salomondrin, Supercars Of London, Car Throttle, MrJWW and Petrolicious.

[@benpenagonzales6014]

Sam you should do, and sell, a hotels and road trip guide for Europe. Some of the places you stay in look fab , coupled with a few events to go to when you’re there with your significant other!

[@richardbradley1306]

He does…😂

[@NewHandle_]

You can do it yourself too, you just need a few quid

[@boomdaus]

Sam can't stand cheap hotels while travelling. He was complaining about Paul booking a hotel before on the podcast.

[@MercSLRFan]

That’s like literally what he’s doing

[@fraserwright9482]

A Michelin star tour

[@thelobs]

Fast becoming my go to Sunday morning KZbin show. Coffee time! Great work as always

[@aidanholden3619]

I was just thinking that to myself while watching.

[@Mentioum]

Definitely becoming a sunday morning coffee routine :)

[@drink4711]

9:59 those pre-war cars are the best!!

[@jaferkhan4108]

I don't understand how Sam manages to put up such stunning content for us. The element of reality and laughter and fun is just unparalleled. Loved it. Wishing you so much success in life Sam. Giving it a thumbs up and anxiusly waiting for plenty more videos to come !

[@malanne1]

I know you didn’t love this venue by your podcast but you made the best of it… great job salvaging it. I still really enjoyed it. A good glimpse.

[@jaykay4218]

Surprised not to see Phil. Fully expected him to make an appearance. St. Moritz is an incredible place, I visited it a few years back, although you would need to take out a mortgage just to go for a meal and some drinks there. 😅

[@sidrens1047]

One of the big reasons for the popularity of this channel almost has nothing to do with cars but Sam himself and the lifestyle side to cars which makes it so entertaining to watch (music is pretty cool too).

[@xAdi420]

I remember being at the Ice in St. Moritz 4 years ago. Was there with my family on a skiing trip and saw an F40 in the distance from a lookout point in the city. I pleaded my parents to let me go have a look. Absolutely amazing. I can also recall a pagani huayra getting stuck in the snow, I even helped push it out. Made amazing core memories there and it was by far the best event I attended. Class!

[@ianmangham4570]

That was me in the f40 🤠🇬🇧👍🙏

[@darthgroot9130]

That’s awesome

[@xAdi420]

@@ianmangham4570 my man!

[@tw2210]

Hello Seen Through Glass!

[@thegrandtourerofswitzerlan3581]

all those cars in one event made my jaw drop. The incredible barista station has mid-west vibes. Thanks for the resumé!

[@Druezy]

Love the music in this one!

[@carsandtechnic]

there is nothing better than a seen through glass vid on a cozy british sunday!

[@chilledoutgamer3232]

I like the way you show us around the place you're visiting :)

[@alastair5860]

What a cool event, with all those wonderfully eccentric people bashing their incredible cars around. Just so many wins here, and filmed really nicely. Thanks Sam

[@jerrywarren2007]

Multiple coffee shots and champagne served my figure skaters, great video. What an event, over the top cars and scene.

[@hopeland5739]

That Manx cafe is by a funicular station in Pontresina, one town over from St Moritz. Friends of my parents have a cabin up the street from there--like, build by their great grandfather--and we've stayed at their cabin a lot. It's so crazy to see something so familiar pop up in a video like this. I also can't believe there'd be a cool cafe walking distance from that cabin. I'd have loved that. I'd get so bored!

[@hopeland5739]

I can't find anything online about this cafe. They guy working there seems to be from the Cresta Palace, a hotel in Celerina, a very pretty, low key, town near St Moritz. But they don't mention it on their website.

[@hopeland5739]

Like, the Swiss don't really have cold brew yet, except maybe in Zurich. In pontresina, I asked a server if I could have, in my German, "cold coffee." He said, "well, you can get a hot coffee and wait" which was a very funny come back. I was really bored and starved for familiar coffee culture, not to mention fun things that were walking distance, so as you can see 🤯

[@paulkennedy477]

The super rich up close are a strange breed. Great little video Sam, not sure about the jacket though!

[@Glorifire]

What I love about this event just like most others and St. Moritz in general is that you can just blend in, feel awesome and don't need to be super rich yoursel to enjoy it. It is like you said Sam, a world on its own, but open-minded and welcoming!

[@nicko9815]

Fantastic content Sam, love the mix of lifestyle and cars. Love your courteous filming. Great chilled out Sunday vibe. ⭐️⭐️⭐️⭐️⭐️

[@ckmurphy1]

Sam you pulled it off the video is great … conveys the event we’ll shot and a good story. Thank you

[@Woodywowow]

Looking forward to the event this year! hope to see you there Sam!

[@wboeren1]

One of the more iconic videos, great to watch and hear.

[@MarcSob22]

Love the Classic Ferraris and the new Maserati Grand Turismo!!

[@scalecrawlnl]

Cool event and fun report, thank you Sam. You need to test drive that new Maserati :) Cheers boss. Bring the family next edition!

[@motorconcierge]

THE ICE was super phenomenal event and I am super happy for you being able to stay in Suvretta House, I hope one day :P Had to do a detour to Como to stay overnight. Was able to see you taking turns on the track, looked fun! Only thing I am worried about that next year there will be quite the amount of people and the conditions could become even more complicated for an event like this.

[@mitchellsteindler]

I know you said you struggled to make a video out of this, but this was one of my favorite videos of yours ever!

[@sperlichmichael5514]

Filming is spot on! Greetings from Germany.

[@kana4114]

I realize it is a lot of work to edit and produce these episodes but seriously Sam, this one could have been 30 minutes with more about the hotel, longer shots of the “gas station coffee shop” and of course looking at the cars and I would have watched it twice!

[@albertoascari3968]

Great video Sam, thanks 😀👍🏼🙏🏼

[@DutchWesp]

All those B-roll shots ! epic content as always sam! the best in this game like cars with Luke 🤘🏼❤ Can't wait for the next vid!🙌🏼

[@christophermoore5843]

Posh is an understatement....the ice skaters serving champagne...epically high class stuff

[@duncanorr5926]

Having heard you talk about this on the podcast I was expecting a really drawn out boring video but this was awesome! Definitely an event to add to the bucket list

[@julianbrown.]

Superb event and filming, good to see some pre war coverage courtesy of William M.

[@matthijsn993]

That drone shot in the intro blew my mind

[@jamesdellaneve9005]

Regarding feeling a bit out of place at posh events. As a middle class American, I’ve on occasion gone to exclusive golf courses. When the guy comes to pick up my golf clubs from the car, I have to remind him, “Now sir, do you realize that you are holding nearly $400 worth of golf clubs”? On other occasions, I’ll wrestle him to the ground and make sure that he’s not stealing my stuff.

[@nickgoode8741]

Absolutely epic!

[@philipsparrow7977]

Sam, you really are becoming the man these days. No Duds whatsoever!!

[@robinbeetv7589]

Great video, Sam!

[@SG-yf6dk]

Another great video Sam....that Jacket though!!! 😬

[@R19Robbin]

Classic cars sending it on a ice track, that is just awesome

[@waynemodley]

Sam, great content as always, love that you show us events that we otherwise would never get to see. Really class video. P.S Please don’t sell the Jag.

[@zhnkbr]

Sam: Porschest event ever! Also Sam: **Ferrar 250 GT SWB California Spyder in the thumbnail**

[@RumblestripDotNet]

Sam burried the lead in the Podcast, he said it was an event he wasn't thrilled about. On the ice in a LeMans Bentley. Yep, Sam is officially jaded.

[@autogespot_southafrica]

I hate the fact that Sam does not get enough credit for his videos! He deserves more views!

[@natbarron]

0:36 pump up those shadows in post

[@Fox_Hollow]

As a swiss that goes skiing in St. Moritz it's so weird seeing Vlogs from a place that is so familiar to me.

[@gky3019]

I really didn’t expect them to do the event this year. I’ve been to st moritz beginning of January and the lake wasn’t even frozen. With temperatures that high this year, this was surely risky.

[@lukegrandgenett9150]

Your videos are amazing.

[@lesflynn4455]

A novel, ridiculous event. But if I had the time and money, I'd probably go to it. It's almost hilarious there was a rich kid called Dickie riding in the pre war Bentley sliding around on the ice. It's such an old money British name.

[@donjuan150]

Awesome content as always!

[@allanbritton1875]

Well done Sam, great content as usual.

[@WO458]

How did this only get 58k views??! I've watched it at least 4 times 😂

[@TIWNA851]

That 707 parked in the car park just looked stunning, when are we going to see you Sam and one?

[@stefangrubesic2708]

Quite a great video considering you said you're not sure if you have a video for Sunday on the podcast, I guess we all here appreciate the style and filmography, sometimes I don't even listen too much info because like I can read on Evo about it or watch Carfection/Hagerty (as you said you're not a journalist) Edit: I see it might sound harsh or something but it's an attempt at a Slavic guy giving a compliment I swear

[@don-ricodasilva5205]

That parking lot looks like a daily scene in Beijing 😄

[@701_ben]

Shame we couldn't get a little cameo of you in shmee's video! Did you guys know you were both at the same event and chose not to link up?

[@marklawrence6433]

Nice job, as usual ! 👏

[@wattyf355]

Living your best life 😎

[@sradical8136]

You should get the maserati gt trofeo as a family daily instead of the jag... That would be a great addition

[@vincentkr3w]

First and last thing I took away from this video: THAT JACKET

[@TheMaauw]

My gosh that's not a lot of ice compared to last year haha it was freeeezing back then 😅

[@jamescars92]

Great video Sam!

[@whome5810]

Epic! More classics please! :)

[@brockcrow5621]

This event needed Tony for his regular man commentary. I realize Tony is really rich but he hasn’t lost his roots.

[@mattbuckley392]

Oooooooo .... what a cool film. Well captured and all produced by a one man band. Ridiculous really when you think about it.

[@paulsanchez4141]

Super cool

[@Mentioum]

Just need to get you Charle's pre war Vauxhall now :)

[@Luki_Luki_Luki]

Sam thanks to You my “to visit” list has now been enlarged by another point 🤓

[@conner.9262]

Great content young man ….. lucky sod to be there !

[@keithevans5667]

Coffee time with Sam.... must be Sunday STG time 😉

[@nigrap2]

Sam, I’m picking up my GT3 next week in Stuttgart…. I’ll do a roadtrip, and we’ll go to St. Moritz. Thanks for this video. I want to ask you the mount you used for your 360 camera; I’m thinking on getting one to stick it to my car… any suggestions of a good one?

[@rubenaraya1489]

The Auto-Union WOW!!!

[@mrsbumble6825]

If this is you struggling for content Sam, can’t wait to see you put in 100% effort 😂. You & Luke are producing highest quality content and have been doing so for some time. How about a collaboration?

[@armancompany7546]

Very nice

[@simonsauter3229]

Let’s go Aston Martin! Stroll in 6th!! Wow 🇨🇦

[@DavidMadeira29]

Happy 50th anniversary, everybody there!

[@kenmason9354]

Very cool 😎

[@flandernfields2478]

Was looking forward to potentially meet you at the ice this year but man, these crowds made it impossible 😢 Actually the first day was way calmer. There were probably just a thousand people.

[@pistonburner6448]

Your info on the GranTurismo was totally incorrect: it is not a facelift, it's a totally new car. It's absolutely new in its whole design, they've only made it look very much like the previous model. The whole platform, construction, measurements, suspension system, engines, drivetrain, absolutely everything is new (unfortunately the UI is also a new, horrible touchscreen-heavy design).

[@AR-rs2dy]

The Granturismo is a brand new model, not an update!

[@GN1995_3]

@seenthroughglass correct pronunciation for Grecale is basicallly like GreKale. strong G (like Gran Turismo) and strong C (that you can pronounce like K) Try it out :P

[@aln74]

Sam why have you got the wife’s sunglasses on 😂

[@bobk3432]

Wait…where’s Phil in something ridiculous like a CanAm car? He must be at the winter Mille. 😁

[@andycutajar5639]

Amongst the first! Brilliant Video :D

[@lee328sport]

How long did it take to film the sequence of leaving your room at 1:27 😂😂 I would have needed a sleep after running up and down the stairs

[@simonhindmarsh8568]

Another great video Sam, where did u get that jacket from? I’ve been looking online but can’t find it?

[@BSmither]

What about selling the f-type and getting the new gran turismo as your sporty GT car in which you can bring your whole family🏎 (solution to your 3 two-seater sportscar problem😁)

[@luisfelipedelosheros]

Wow wow wow amazing cars! SWB on ice ❤

[@robmowe8090]

NASA called, they want their jacket back! Great video though 🙂

[@n8tn808]

Thumbs up and I Commend you Sir!!!

[@paulkrapp]

Did you catch up with Tim while you were there?

[@jamespugh]

Amazing event I would say . Just watch this after finishing Drive to survive on Netflix what a session 👌 number 5 in where way to F1. Ford to join red bull racing next year. Porches to region at one point. 🎉

[@franciscoalvesporto9570]

Hello Sam, I love the content and the “aesthetics” of your videos. Which kind of drone do you use? Thanks a lot. (I don’t know it might not be suited for beginners 😅)

[@nazirulridzuan7841]

Awesome. Can anyone attend this event?

[@nelsonlss94]

Would you consider to change the intro audio into 992 GT3 reving?

[@IT-28]

Never thought I’d see the day Sam ends up at the same event as Alex Rivière 😂 (fashion influencer)

[@WillsWheels]

How do you get away with the music in the back ground? I feel like I would have received a copyright claim...LOL. What's the secret?

[@j7cars182]

Supercars on ice! ⛸

[@user-lu3kw3jv1r]

Next year: The water St Moritz

[@ziomal266]

The restaurant on ice is open for everyone? or must buy a ticket?