This is TRASH! || SoundDoctor

[@squishy949]

I thought I recognised that Ubend logo, "Unison Audio" have previous on the snake oil front with their "midi chord pack". Tantacrul did a fantastic teardown of their terrible products and predatory advertising practices around that "chord pack" and they're clearly just applying that same formula to the plugin game. They also have previous for going after creators who call their terrible products and practices out with false DMCA claims, a garbage company all round.

[@daminwolfblade4858]

Yeah the Tantacrul vid is worth watching. Also SumnSumnSumn's vid shows they used the exact same marketing as Drum Monkey.

[@SuperSunshine321]

Sir I believe you are referring to FlushValve

[@squishy949]

To expand a tiny bit, this is a company that's trying to sell you a pack of literally just root position midi chords and their transpositions, plus some basic chord progressions with similar claims to this plugin marketing about speeding up your music production and being some sort of shortcut to success. At least this plugin does actually do something that can't be immediately replicated for free, but they are applying the same shoddy marketing tactics such as the utterly bogus "sounds great 93% of the time" claim. Instead of providing genuinely useful tools or problem solutions, they're simply throwing together minimum effort products then going big on marketing them to people who don't know better.

[@austincelaya1139]

They are the con man of the plugin world.

[@AutPen38]

They weren't just root position midi chords. They were "pro level" root position midi chords like the ones that appear in hit records! ;)

[@JayYarbroughMusic]

Love to see your reaction on this garbage. It's a million % justified. If I clicked a preset or a random setting generator on any plugin and it went 5db past max, I would too would be pissed off. That company is horrible.

[@danielleohallisey4218]

I'm probably about twice your age, and it was kind of humbling to hear you talk about it being preferable to "work slow". I spent my entire week fighting to mix a single (classical) track in which the recording engineer managed to capture eight versions of the first half of the piece (all of them perfectly performed) but only one version of the second half, with a few glaring errors. By late Friday afternoon I had managed to replace (with samples) or repair the pitch and/or timing of all the errant notes in all of the various takes by fifteen different mics. All I wanted was a quick fix, which is why it took me twice as long as if I had simply accepted the inevitable and gotten down to work. Thanks for your always-inspiring posts!

[@Spikeypup]

I always debated as of late, working fast or slow...which way to go? I have found that working "Efficiently" is good, and that can be at any pace between slow and fast. I have though started working faster in terms of not ruminating on things or questioning myself too much, instead I try to work smart, efficient, and with the utmost highest quality for my deliverables as possible, and for the client, that also includes not taking forever. So it's a balance, but I WILL NOT let something out the door that I feel is not "ready", otherwise I'm not helping anybody, not myself, the client, or the listeners.

[@nikolasb8313]

Sheeeeeesh

[@inspyremusicnl5826]

Yeah i totally get the point he was making concerning working slow, although i havr to say working fast can also be a deliberate decision to keep a fresh perspective and make most of the decisions when u dont have ear fatigue and kinda losing fresh perspective

[@CLaw-tb5gg]

Unison, the world’s most hilariously F-tier audio company

[@Nightowl427272]

“Unison Audio…Ford Pinto products at Bentley prices! Get yours today!”

[@GrumpyGr3g]

F-tier? You’re too kind 😂

[@CLaw-tb5gg]

@@GrumpyGr3g only because that’s the lowest. They’d be Z-tier if that was a thing

[@musician1971a]

Unison needs to be put out of business. Seriously. They make these MIDI packs containing literally nothing. "Pro chords". Chord progressions that you hear on the radio all the time. And then they charge a lot of money in this case. It's crazy that they are still going. People still fall for the falls promises they make. And it pisses me off that apparently crime pays

[@Nightowl427272]

As long as dishonest KZbin “producers” like Bolo, Beautiful Beats, Chukki and TAETRO keep selling their viewers out to Unison, they’ll keep making $$$ and bombing KZbin with ads.

[@mindstuff417]

Unison, unison, unison. Its fire. Dope beat. I don't know who the people are who they pay to pitch their shit...maybe they are established producers but I can't believe they'd sell their souls for that dollar.

[@maddielee4eva123]

Toontrack EZ Keys 🔑 has a multitude of mini packs. Expensive though.

[@demon_killer_goblin3389]

I got somthin then i refunded it cos i looked at it and cryed cos it is bad

[@thekeysman6760]

@David Groeneveld "Unison needs to be put out of business" And if more people went to Trading Standards with complaints of improper use of the English language in the false advertising that these types of plugin makers use, then maybe they would be fined and stop doing these rackets. We literally, no pun intended, have them cornered purely due to their improper usage of language. When it comes to selling a product, this is obviously reprehensible. And the reason Trading Standards exists... The complaints need to have come from people with knowledge of music and the terminology, and of the actual techniques we use, to be able to explain to a non-musical Trading Standards how to attack the phrasing and terminology used in advertising.

[@Unit27]

If you got creative block, load Sound Doctor, blow up your speakers, and that will make you get out of the studio where you can touch some grass and find inspiration.

[@THAMNOS]

8:24 - I see Glenn transferred some of his energy onto you when you both collabed last time :D

[@FertassiFarah]

Loool what i thought! Good vibe :D

[@orpheomusicproduction5115]

I was thinking the same exact thing LOL

[@erestube]

I noticed that in the last video!

[@CLaw-tb5gg]

Half expected Wytse to bawl that it was HOT FUCKIN’ DOGSHIT halfway through

[@45paul]

Plugins like this want to take XLN Retro Colour and all-in-one plugs further. It's probably useful to quickly throw on dry loops to make them sound more interesting, so it's main use is to aid in laziness.

[@oscarmorales-cn3hz]

There you go! 👋👍

[@Nightowl427272]

I doubt it’s even useful for that. Sound Dr is just “sugar.” Yea, you can enhance some foods with sugar but most of the time simply adding sugar doesn’t really help.

[@Bthelick]

They don't have auto gain because their audience is exactly the type to be fooled by anything louder being better and they're relying on that.

[@wiggertvanameijde4584]

The gui also really annoys me. I like to create trance and techno music, but o my, why would you even use it, when you can have fabfilter our isotope and soundtoys plugins.

[@Nightowl427272]

IKR? But apparently someone might if they were a gullible noob looking for a shortcut to a “pRo LeVeL” sound who didn’t know any better.

[@paulricketts10]

I expect to see an ad for the Unison Chord Pack pop up at the end of this video.

[@blankcanvasaudio]

I'm so happy I've found this channel. Thanks for always keeping it 💯

[@patient_82]

Keep doing this, as apart from being entertaining your helping amateur song writers as myself out with advice on what to get and what to avoid, a God send in the sea of plug in's out there. Helps keep me slightly less broke too.

[@joeguitar7164]

Hi Wytse, just one thing: never stop mentioning auto gain, it's essential for fast high quality mixes and it should be standard on very plug-in! Keep it up!

[@joeguitar7164]

*every plug-in

[@pelennorDSP]

Appreciate you and others like Weaver Beats who are talking honestly and realistically about companies like Unison Audio. I think a good case could be made for Unison being the shadiest company in terms of business practices in the industry. Unfortunately it's the new producers who don't know any better who are their target market.

[@Sool101]

For 200 usd I can get inspiration somewhere else, easy. 'Massive hater'.

[@zkwip8100]

I love the influence the collab with SpectreSoundStudios has on your videos, keep it up!

[@cjcurcio]

I LOVE watching your videos over coffee! it's a great start to my day! Thanks again, brother!

[@mitch_davis]

Why on earth would they claim that this can cut your mixing time in half? Not related to mixing at all. These are aggressive production decisions, not normally handled by a mixing engineer. Confusing. I do appreciate the unique and colorful ideas, but claiming this can fix your track is just ridiculous.

[@paopis]

Yes, but it seems completely random. It seems that the plugin did not even listen to the audio for a bit to make an informed decision based on some rule. It seems that it just went for a random configuration.

[@Nightowl427272]

Yep. 🎯🎯🎯 Anybody with even just a little experience knows that, but newbies don’t. And newbies are Unison’s target market.

[@philiphopper4885]

I’d love to see your review of Plug-ins That Knock. That’s one of my favorite, most used plugin and your reviews are always entertaining. Whether you love it or hate it, your videos rule!

[@Unders]

Its Unison. it's going to literally be a scam. Trust you to be honest at least.

[@shadowminer9439]

Once you see that toilet siphon, you already know it's shit

[@covetedgreen]

Thanks for taking one for the team and sparing the rest of us from throwing money away.

[@Aexitprod]

I always enjoy people trashtalking Unison plus I'm a huge fan of you so this video is for me

[@marcusherbold993]

9:08 if you would’ve came back in with a trucker hat and said “alright….truck driving is harder than it looks” 😂😂😂

[@5o5kY]

that mic sound quality is fucking stellar holy shit (haven't visited this channel in the last year or so)

[@BIGLARRY100]

The animation of the doctor throwing his briefcase when hitting change is the same as the baseline dragon plugin.

[@adamtrujillo425]

Wow. Everything you just did I could do on even FL Studio MOBILE with just their distortion and multi fx filter plug-ins. I can't believe that they're really trying to rip people off like that! Thank you for this bro!

[@benjiburrill6254]

The biggest thing that pisses me off is the price. If it was like $20 then fine, its a cool tool to get some different sounds that you wouldn't think of. But this thing is like $300. Its such a scam.

[@DerekPower]

Yeah I was waiting for your reaction to this 😁 And yeah, I don’t blame you with any of this.

[@Jarg-d6l]

its perfect for unison audios target demographic. All their stuff is sold on the pretense of not learning how to do your job. They make midi chord packs ffs.

[@HOLLASOUNDS]

There targeted demographics are 12 to 18 year old newbie music makers, wannabe producers and so on.

[@sss-gl9et]

i pirate all plugins so hahahaha

[@jean-mauricenestler3761]

@@HOLLASOUNDS I know many teenagers that would bully each other for using chord packs, not that I support that. Just saying that being young doesn't have to mean that they rely on these things. Especially if they cost money.

[@emphatic001]

Someone should do an autogain plugin. Just one instance that you put before anything else, then another instance at the end. The first instance listens to the audio track, the second adjusts any gain changes to the signal.

[@azomyte]

Letimix Gain Match

[@Mansardian]

It's one of Reaper's JS stock plugins. But it shouldn't be necessary.

[@sparella]

Letimix Gain Match FTW

[@Hartweizengriesspudding]

Meter Plugs - Perception AB

[@henryzometa]

Tbproaudio ABLM

[@PULSEMusicGroup]

I said this in my review and everything you said here is exactly how alot of producers feel. Overpriced, over marketed, and just a money grab. Unison is trash. Great vid family.

[@byteborg]

Well said. Where from did you get the Phantom Power mug?

[@6147soundwave]

I love this guy he is authentic he is truthful and he is honest I love when trash Plugins come along and he’s gets really dynamic about it you are very entertaining I love watching your videos.. you really help when it comes to production mixing and mastering techniques. you are very much appreciated thank you

[@carl_47]

For me you are a community hero. Thanks for yours efforts. My question for you is if you are continuing loosing your energy and time in this kind of craps? Or Evaluating if this kind of rare new plug ins deserve the attention.

[@johnnyrenfield]

When I make my plugins I'm making auto output gain because you're right this is so annoying

[@perrykeshahwalker5321]

Why did you even try it? You knew in the back of your mind what was going to happen.

[@TheCatGoesRawrMusik]

First time I hear him scream RANT > Calmer rant. Made me chuckle Now I am curious. If this actually ends up damaging your speakers.....Would you be able to sue? I am really curious about that.

[@Nethanieal]

They probably spent more time on the UI rather than the audio filter's . Glad you review these plugins man , seriously annoyed myself with all the bs plugins out there to make a quick buck.

[@gabofortuna]

Snake oil? Well I agree, the marketing claims are ridiculous. But I also see your point towards the end. There is a huge market of new, beginner music makers that have yet to learn about common audio effects and how they work. Unfortunately, I think Unison has put in the minimum effort when it comes to delivering a product that is truly going to help these producers with their mixes. I hope we can make slowly make a difference by sharing more knowledge like you have, thanks Wytse!

[@Yuusou.]

@BooWhoBeats Yeah, it can't be bad to sell MIDI chords that takes a programmer an hour of coding and ask money for it (47 USD). That's why Unison receives the hate, and they deserve it. The same applies to anyone, who's advertising for them (that is gaining money from Unison for their "opinion").

[@paopis]

@BooWhoBeats They get a lot of hate because they disrespect the users, treating them as dumb rookies with no possibility of learning at least a bit of the craft.

[@Nightowl427272]

@BooWhoBeats - Unison gets a lot of hate because they aggressively market their obscenely overpriced garbage (in spite of IllAngelo’s “endorsement” - BS, you don’t really believe that Michael Jordan actually drove a Chevy blazer do you?) toward newbs as an alternative to knowledge, skill and learning. Unison gets a lot of hate because they attack honest negative KZbin reviews with bogus copyright strike takedowns. Unison gets a lot of hate because they secretly pay KZbin influencers to deceive viewers with fluff-piece videos disguised as unbiased reviews. Unison gets a lot of hate because they bombard KZbin with ads for junk that no one needs or (if they have 10 minutes of experience) wants. Unison earns the hate…100x over.

[@D20Music]

Always appreciate an honest opinion. To be honest, you didn't even need to say anything. Just click the button and we can all hear that it's not a tool for mixing, just a novelty sound generator lol. Chancers.

[@TheRXStudios]

Wytse, one tip for saving your speakers when using plugins like this without auto gain, run a FabFilter L2 with massive look ahead and as transparent setting as possible, and stomp down on that shit before it hits your converters. I definitely wouldn't want my speakers popping, and with the Quasars, I imagine you probably wouldn't either.

[@bkir1221]

It’s crazy how much they ask for this garbage. I guess they are hoping GUI is enough to bring people in. Glad you called this one out.

[@StollerEaven]

This kind of plugins are made for those kiddies who wants to produce „beats“ and share them on Insta. It’s not made for serious producers.

[@chatwithmichael]

Ah, unison… the company that sells you the c major scale 😅

[@Denizen109]

Thanks for taking the hit for the team! Perhaps a plugin developer out there might like to develop a separate autogain plugin for products like this! But then again that might just encourage the crappy developers not to bother!

[@paopis]

This is the snakest oil of all the snake oils! XD

[@mofateam1]

It cant get any snaker.

[@peterheinen6110]

Iterative processing into a mix i had in the back of my mind while starting with the multitracks... i learned to be my nitty grittiest critic. It paid off

[@mudsh4rk]

There are about half a dozen free scripts fpr Reaper that will do this wth your existing plugins.

[@gorf101]

With an interface like that there is no way I'd ever buy a thing like that

[@joshuaadjeman]

Feel like if it was marketed as a play thing instead of a one-stop fix to all your production and MIXING (!?) inadequacies, I would be so much more willing to accept it lol. Thanks so much for your videos, Wytse.

[@HOLLASOUNDS]

2:08 that looks a but like the device the sound doctor cartoon is holding.

[@chrisyking]

Could you do a review of cubase?

[@tommyottobisdee]

If you love shortcuts you should get a programmable gaming keyboard - I have literally hundreds (!) of shortcuts setup for loading plugins & instruments instantly so I keep a colour-coded spreadsheet (as pdf) open on my side display so I don’t forget the key-codes - helps me actually use the 1000s of plugins I now own too!

[@dreamer-1973]

thanks for your confirmation, it cannot be explained enough that this company only sells over priced junk. Their excessive advertising should also be banned and seen as a scam!!

[@biekanez1]

Duidelijke taal Wytse, ik hoop dat je speakers nog heel zijn 😎😂👍

[@thekeysman6760]

"The industry" and "plugin product & marketing" are two different, and hopefully separate things. So Wytse, "the industry" and the ones that work within it, is/are already "evolved". Whilst this issue here is purely about consumerism. Music per se is about art. A lot of blurbs I read for a product should be reported to the Trading Standards brigade for false marketing. And that's based purely on English language and the proper use of it. The complaints need to have come from people with knowledge of music and the terminology, and of the actual techniques we use, to be able to explain to a non-musical Trading Standards how to attack the phrasing and terminology used in advertising. Incorrect use of language in advertising is reprehensible.

[@peterbrandt7911]

I wouldn't install it, if it was freeware. I second your title.

[@paulsearles]

I really don't understand all of the bad press on this plugin. I work very fast, mostly in advertising and this thing is awesome fun. Despite the obvious volume issues on their site, all of the samples are true to what it does. The modules are basic but sound great. I rarely need to add any Sonible etc.

[@SakariKaripuro]

man, that was just horrible crap. the plugin, i mean.

[@Telee_Pawt]

Auto gain forces a plugin to stand on it's merits.

[@Inxious]

Regarding to unison TRASHY Plugins ... this video has so MUCH Value that every audio engineer should know

[@AnimusInvidious]

Encountered an ad for it and it had all the red flags.

[@timspencer1]

I ALWAYS ignore anything from Unison that mysteriously arrives in my inbox after having once been conned into buying a chord pack that turned out to be useless (I was expecting some interesting progressions to spark ideas - more fool me). Yes - this is most definitely snake oil - but hey, there is money in that right?

[@Nightowl427272]

Unison doesn’t make anything that isn’t snake oil. Only the most gullible newbie would fall for Unison’s shady marketing tactics and buy their one-button garbage. Some people learn by making mistakes, others learn from the mistakes of others.

[@hoynedesign2472]

Keep up the good work. Love what you do.

[@Bthelick]

Unison are the "raid Shadow legends" of music software. The business model is basically spend enough on ads to hopefully con enough people into buying something before they realise the con. Wanna buy the minor scale? 'Cause they'll sell it to you! 🤣 You'll notice they don't offer refunds. I wonder actually if some of their sales practices might actually be illegal in the EU.

[@lil_floofer]

I got in an argument with IAMLXGEND (who was sponsored by unison) so I ended up make a video explaining why you don't need it and that you can do it all (and more) with stock plugins or free ones. I also said that you can literally make your own sound doctor in ableton using racks and the max for live devices (for the randomise) Edit: I unlisted the video

[@-Deena.]

OMG. JUNK! 🧡

[@osovitor28]

I tough the same of my colleagues, the interface is like a video game and every process doesn't show up an advance mode for professionals. Is a disaster in my opinion and really expensive at all. Thanks White Sea for your sincerely opinion.

[@jami.m7074]

Lmao i got a Unison chord pack commercial in the middle of your video😂

[@toddgreenwood9631]

Love your vids Mr Sea! Plug-ins are boring. But your vids are really good and really funny. And I learn lots from them without having to try them plugin myself.

[@svsuke]

Keep pushing and auto gain is very important 👌

[@bacadubs]

Ok. Ok. I get that the advertisement is way off, but have you actually tried to see if you can dial each module to your liking? I’m not defending this plugin at all. I’m not shaming you at all for your point of view because it is valid. If someone didn’t have to depend on the throw of the dice, could you make it sound good?

[@JayTheLane]

I hear Wyste has a Personal Assistant handling all oil requests these days. What a wise beast.

[@FullMetalCyborg]

THAT RANT IS SO SO RELATABLE

[@flaayproduced9872]

I Lost It At 8:25 😆😆😆😆

[@oscarmorales-cn3hz]

Thanks a lot for this one, you are the best!!!

[@elpianolero]

when you go philosophical I apply it to everything- fuckin gold

[@BlondieM-p5f]

Kitos, your funny, I was really my way to buy this, but when i Found your clip I change my mind. Your the best / regards Sweden

[@JGirard1Stream]

I was watching this video with all four of my cats sleeping on the couch next to me. When the very loud trashy sound clip came up, all four cats woke up in a panic and were like "What the effin' heck is that trash!". They did not like this plug in at all. If the cats don't like it, then you know is must be bad.

[@dm1943]

I always enjoy these reviews. Even if I have no interest in the item being reviewed I will watch for the entertainment as well as the wisdom being imparted. I try to have an open mind but in the case of this product I will say the developers offended my intelligence within seconds of seeing the childish interface. I can now see the spam ads with the same bozo's from the chord pack ads who were soooo impressed with a basic chord progression saying how "dope" this plugin is and how you can now mix with out learning anything at all about music production. (shaking my head...)

[@lukaskohn2758]

puting random preset chains on stuff for hours, seems to be what some people call being creative.

[@oh515]

I would not consider Unison as a part of the audio industry.

[@Nightowl427272]

IKR? 🎯🎯🎯 I remember the first time I saw a unison ad, I thought to myself, “Now there is a company that takes advantage of newbies.”

[@IAMCORNHOLIOINEEDTP]

I couldn't stop laughing from 7:30 on .. tears in my eyes!

[@matiasmoulin2126]

Somehow I could tell by the GUI... 🤔there is so much more serious stuff out there to test...

[@alexbreyer6921]

It's healthy when there is a balance of things you appreciate and don't appreciate.

[@anaksoonamoon5268]

thank you, you help me a Lot

[@Beatsbasteln]

I think they should have released this plugin as an educational standalone software for beginners. you know, just so that people can try different random effect chains and see how it feels to quickly change the sequence of certain things in a playful way, without destroying some seriously important pieces of audio, like in a real session. ofc for way less money as well, because beginners are not likely to spend a lot yet. but marketing it as something that is supposed to be useful in production is kinda weird. i also think the randomization aspect is the best thing about it, but instead of pretending like that's the best feature ever they could have just made it a side-feature like most plugin developers who have randomizers in their plugins

[@paopis]

There is nothing educational about this product. You cannot even see what the single modules are doing. Each of them have only two faders. How can you equalize with only two faders? How can you adjust compression or saturation? If you want something that can be used as educational there is Izotope Neutron Elements which actually shows what the settings are in a serious chain of plugins after automatically providing a starting point based on an actual AI algorithm.

[@JimSalvito]

@@paopis It's Gen Z's Fruity Loops. 😉

[@perttutarvainenp-tunes6924]

Unison midipacks. I still have nightmares of that ad...😖

[@tru7hhimself]

i got exactly that ad before the video.

[@kemistr1]

This guy doesn't sugar coat! 😎👍🏾

[@producermathew]

I am completely baffled as to how Unison even still exists as a company. It's just terrible. Shite products, crappy spammy marketing and just disappointment in general.

[@Nightowl427272]

Unison survives because they pay sellout KZbin, “producers“ to hype their products to gullible newbies in fluff piece videos disguise as unbiased reviews. Some of the worst offenders on KZbin are: TAETRO Bolo Beautiful Beats And the biggest clown of them all, Chukki Beats.

[@Rhekluse]

This is the epitome of 'snake oil'. Unison's over-the-top marketing claims are super cringey which seem to be directed towards the novice/beginner demographics. You can achieve much better results making your own FX chains with much more sophisticated processes already in your toolbox imo. However, I can see how people could use this as a shortcut FX chain processor, but I just don't feel it achieves a level of quality that already exists somewhere else.

[@Nightowl427272]

“Epitome of Snake Oil’ are the perfect words to describe Unison.

[@realjravage]

I understand where you’re coming from DJ Ave McRee spoke about unison audios bad business practices they are so quick to take peoples videos down for giving out critique or an honest person‘s point of view of this plug-in or any of their plug-ins and every single time I go on social media or look at a KZbin video they just cluster it up with their advertisements which is highly annoying instead of spending so much money on ads focus on trying to make a good quality product that people can use they are known for doing stupid crap like this

[@damienlewis7882]

Thier marketing alone is enough to make me never use thier products.

[@memeswillneverdie]

TLDR: Often times a faster mix is a better mix since your constantly fighting objectivity. I get what your saying about working slower but honestly I think that often times a faster mix/master is usually a better one (in most cases) that’s because as soon as you listen to the track for the first time your on the clock for the loss of your objectivity, if you give yourself let’s say a week to mix a song you’ll ponder over every decision instead of doing something (I’m not saying sacrifice any quality I mean working as quickly as you can while making sure to address all the issues that present to you) Even when you take a break your objectivity has taken a hit, it’s because you know what the song sounds like, even if you forget about the song you’ll be subtly trying to push it into another direction because it’s not “good enough “ or “done yet” we all have a session that we’ve been tinkering with for years even after it’s been released just because you didn’t get it “perfect” whereas if you give yourself, let’s say, a day to get an initial mix done, you’ll work fast and not split hairs about relativity irrelevant decisions like which eq or compressor to use, this is why knowing your tools inside out is invaluable since as soon as you hear something you think “x tool could fix that” or “that could use some automation, working quickly removes most of the perfectionism and makes you focus on solving the problems in front of you.

[@martijn_nl]

Please consider a boycot on reviewing unison audio plug-ins Wytse. Unless you want to grab some more of that Glenn Fricker energy.

[@Reeceline]

Unfortunately this trend is exploiting the demographic of people who can't be bothered to put the time in to learn the basics. It can go in the same bucket as all the other generators and midi packs that allow users to be devoid of any personal input. Might as well be AI if you don't put your own stamp on it 🤣

[@Nightowl427272]

Unison doesn’t just exploit lazy beginners looking for a shortcut, I have no sympathy for them anyway. But it also exploits noobs who genuinely have no clue what a good tool is, what good advice is, even what good education is. Unison intercepts newbies on KZbin genuinely looking for knowledge and education with ads claiming their magical, one-button, gizmo-plug will give them a, “pro level“ sound. For all a beginner knows, Sound doctor is the next big thing and they are getting in on the ground floor.

[@rman4539]

well, producing is my full time job since15 years, a Steinberg certified trainer, music theory professor and i do daily use MIDI packs, multi fx vsts and so on. It's just tools to work faster, or to help my students to understand easily some creative / technical aspects. Don't blame the tools, blame the lazy guys who think semi automated tools are good enough without putting their guts in the work.

[@RoryButlerMusic]

The market for these plugins will potentially eat this up. They know their market and know that these people who think they're an engineer cos they heard the term "gain staging" once will listen if they read promo blurb that calls the plugin a mixing tool. It's the reason they go so hard on the UI. Nice graphics means that someone who shops with their eyes will want to buy. This kinda plugin is the same as guys with no credits and no/limited audio examples selling mixing consultations over Twitter. It's capitalising on the market of those who are not as educated or deep into the audio field. Always winds me up when more of this kinda stuff is released!

[@PlugInGuruVideo]

You are correct and I am happy you are calling these guys out. Even for inspiration this is a joke, imo.