This Niche Site is a Sales MACHINE: here's how we did it

We did a MASSIVE overhaul of the monetization of this niche site! Check it out at pianotels.com
Have you seen us on Instagram yet? Add us to see what we're doing behind the scenes: / income.school
When you're ready to start your business to earn online income, check out Project 24, our membership program that teaches you how to work toward replacing your current income with income from websites and KZbin channels in about 24 months. Check it out here: incomeschool.com/project24/?r...
Also check out our stupid fast and crazy functional Wordpress theme, Acabado. incomeschool.com/acabado
Project 24 is a product of Income School LLC. Results mentioned are not typical. The trademark “Project 24” refers to the goal of some people to create a successful business in 24 months, but is not a promise or guarantee of that success. Many online businesses fail because, like any business, it requires hard work, skill, and dedication. Before making business decisions, consult financial and legal professionals licensed in your jurisdiction.

[@beermoneyworkshop9737]

THIS. This is what you need to publish regularly. For me, this is seriously in the top three for most useful videos from Income School. THANK YOU.

[@sorintrifu4256]

These videos are not only extremely helpful, but they're funny as hell too.

[@PR4DE]

One advice from a UI designer, you should consider changing the yellow colour. Yellow signals cheap and things you can get on a budget. Which can be what you are after, but it'll also impact in the perceived quality for your product. Cheaper is often also considered worse, especially when its something you can get online. Also yellow has in many cases proven to be less trustworthy than blue and green.

[@PR4DE]

@@ngataliegnarza okay? :)

[@bejangeorgebogdan2246]

The level of thrill that you guys add to these videos is becoming better and more contagious with each video you upload!

[@thisisfawaz]

That landing page was really great. I can say I was sold already. Felt the emotions of a parent who would love their child to learn the piano. Great content, great info. Thank you Ricky and Jim. You are my number 1 source for niche site lessons.😉😉 PS: that intro... 😂😂😂

[@humblewarrior6585]

She is a natural on camera. I NEVER would have thought this was her first time. Great Job Shantel !!!

[@adamdabomb1113]

That’s a super helpful mindset shift in regards to selling the destination, not the “42 lessons” that the journey might entail.

[@everything80spodcast68]

This is one of the best videos on a long list of amazing videos.

[@autismsomeassemblyrequired5657]

Bonus video this week! I love it! Thank you!

[@homeschoolroots2042]

You people give internet gurus a good name

[@curious5746]

The intro is outstanding 😍😍

[@StevenCrews]

That was awesome! Congratulations to Chantel!

[@moneyrelease1641]

Awesome video. I watched it when it first came out... but paid so much MORE attention to the detail this time! Thanks all... just what I needed!

[@iman2804]

This is a great video for people who are building their site for the first time. So cool and I love it.

[@granthandford]

awesome guys. always learn something new and get a good chuckle in the process.

[@mikeosullivan3901]

Really glad that I found this Channel and their course. l finally believe I've been given access to learn skill sets that will turn into dollar bills...

[@salimahhaji8132]

Loved this video. Very helpful. Thank you for starting this channel!

[@tina-by-design]

Saving this one for when I’m ready to launch my info product. There is so much work to do!

[@destinationunknownfamily]

I love this... and now want to take piano lessons :) Really helpful content as always.

[@RealPragueGuides]

Great video! For me your greatest weapon is your enthusiasm. Keep killing it!

[@inxj]

Thanks for the video, guys! That's a great Closer. It's time for me to get in that chair!

[@MarcOwenBanks]

WOah!!, Where did this one come from, I love the surprise ones, it's like Christmas coming early!

[@elc1109]

Super helpful! As soon as I get my traffic to the level I want for one of my sites, I'll be producing a high ticket info product (and no, it's not internet marketing). I will definitely bookmark her site as a go by, and I wish Chantel all the success in the world! p.s. - P24 member. Thanks again!

[@LofiWurld]

That last previously, goosebumps! I'll just leave the oscar on your porch then

[@SelinGokova]

Omg I've just recently come across her site because I have a piano blog too and I still can't believe the difference this video was so amazing

[@juliereagan2788]

The two of you are awesome!

[@celestial-sister]

@jim "its frightening, feels like your gonna steel my family or something" lmao 😂😂😂

[@bassee3437]

Love the intro!

[@kathymccune9516]

Great video, this was super!

[@mikeosullivan3901]

Ya'll killed it. As per usual

[@RusticByNature]

I really enjoyed watching this video. Great energy.

[@LeftBrainedArtist]

Just starting to work in my course. This was great!

[@HEIDIJVR6791]

Love your passion ! Fantastic

[@kamalk.1612]

You guys are super awesome!!!

[@violet4447]

Laugh + Learning = Income School

[@Smyle4Me]

Haha I love you guys. So awesome and helpful to do many people.

[@sundancer7381]

Great video! Thanks!

[@niand01]

mental as always guys!

[@GrowWithWill]

Production quality is really going up on these videos.

[@LivingInTheShade]

Very interesting, I want to do the piano course even though I'm a "grown up"! I am curious, can you drive traffic when someone using an e-platform such as eBay? That would be very interesting! 🤔

[@centraltexas1018]

I would love to see a follow-up video in six months!

[@christianb8647]

You guys are awesome

[@MAKEMONEYMARK8]

what wow love this Excellent video enjoyed watching! 😁😁

[@M1KESTREETER]

"sit down sit down sit down sit down sit down you're rockin' the boat" who likes musicals? Jim does, it's been years since I heard that song.

[@olivertruswell2859]

Awesome video. One constructive tip from a video editor. The sales video from Chantelle had music that was way too loud. Typically you want it to sit at -15dB so you can clearly hear her voice. Right now they're fighting with each other.

[@vinces5761]

Great video

[@makombareshet]

That's great! Makes me want to learn the piano myself with her (and i'm 37) ;-)

[@pritiprasad645]

U guys are awesome...

[@cristianstanciu9068]

Great video. Could you please do a follow-up and share some sales numbers? Thank you!

[@CompSciCentral]

Always reeling us in with these intros! Such high quality, it's a mystery why you're not at 1,000,000 subs yet

[@TheManutd9]

I don't even have kids but I already want to buy that course!

[@simplifygardening]

Awesome Gents, I love this and it's the very next thing I need to do for my growth. Great video. I need to get back through the info product course on income school and get started

[@solomonmuchori5111]

I was on your blog I like it

[@simplifygardening]

Thanks

[@terranceeric8147]

InstaBlaster...

[@Rakeshkumar-ik3zd]

love it

[@tinkerjefe]

So you use 3 h1 tags on the landing page. In your experience do you find that multiple h1 tags are okay as long as they arent' spammy? Also, no meta description - any reason for that?

[@chadtarheel]

Piano 🎹 tels ALL 😁👍🏻

[@harshitkhandelwal435]

This is Divi theme template, I am also using this one...!! But awesome video.

[@jc4evur661]

I visited her sales page yet I can't see her video when my adblocker is activated, yet I can when it's not...any ideas as to why? Something tells me she might be getting less sales because all I see is a blank bock when blocked

[@inspirations656]

I'm interested in joining Project 24 ...but wondering if you guys offer content writing services once inside? I just know that's going to be a challenge for me. I heard you guys talk about your creative studio a couple of times. Thanks

[@EmmaCruises]

There are members of P24 who offer content writing (approved by P24) 👏🏼

[@williamgriffin61]

HAHA y'all make great videos !

[@brit50ify]

A quick look at site. A few observations. I could not easily find the cost. In fact I still haven't found it. Normally I would have left by now because I would presume cost was so high they were embarrassed. The recommended piano with a link to Amazon is currently unavailable. Whats your second best choice?

[@brit50ify]

Oh and when you take me to Amazon open it in another tab

[@robertodiazdelpinal2386]

What do you guys think about creating a course and post it on Skillshare, then send traffic from your blog to that course through a Skillshare affiliate link?

[@kiddozcollection]

Haha. That was entertaining!

[@makingenglishfun257]

Are the competitions a regular thing? love to get a chance at that sort of help!

[@thedialogue9545]

Hello Melanie here, I am a member of your Income school24. I am a body language reader, I would love to add some tips here for presenting for her in particular. She needs to keep her shoulders down and not turtle herself, (probably a seat without an encompasing chair would do better). She looks somewhat scared to record. I noticed her eye brow lift which meant, she wasn't happy including the enlongated closed eyes but that's by the by. Her end of sentence inflections sound...unsure. She has a nice smile when..."watch them progress" This is reassuring. She was fabulous at the end when interviewed. She's actually a great natural though if she realised it. More videos from her would be 'ace'. But her course sounds amazing actually. I have a theater site, so um thinking along those lines combined with body language...tee hee. Good vid thanks!!!

[@Swing4TheRing]

Her video was good, hit all the main points, but a little constructive criticism. She had a few hiccups/stutters on words that could have used a 2nd take so she spoke clearly for it. Also, camera 2 seemed to be a bit fuzzy and needed focusing. Great use of music/piano keys playing along with video audio. Again, the message was there and great use of b-roll with her teaching and the kids learning/playing, so most people will get beyond minor cinematography errors.

[@yashjain4173]

hey men, what is the music name you played on your intro

[@lansingdoesbusiness9356]

Is that a Divi theme/builder I’m seeing?

[@wwtextserviciosdetraduccio4881]

All is good, but there are banner ads on the landing page! That's very distracting in all cases and not good for conversions. Also I agree with another comment, yellow is not the best color, from an accessibility point, is very hard to read. Fixing those things could help the landing page a lot.

[@chadtarheel]

DYN-O-MIGHT 💪🏼 sales copy 💪🏼

[@MarksShrimpTanks]

If you are looking for ransom, I can tell you I don't have money. But what I do have are a very particular set of skills; skills I have acquired over on Project 24 ?😂

[@IncomeSchool]

Precisely!

[@ericm425]

Did you use a page builder for the sales page?

[@IncomeSchool]

Yes, that's the Divi pagebuilder

[@saideepesh6036]

Hi, Last month I've got around 6k(mostly India) page views, earned around 30$(adsense=2$+Udemy affiliate links=26$), it's a very specific niche in Data Science. Any ideas to increase the monetization.

[@bernhard.design]

even more important question: What toothpaste are you using? Brilliant white shiny teeth.. thanks for the info.. besides all the nice SEO. cheers

[@CompSciCentral]

Awesome sales page. Is this made on Acabado or did you use a page builder?

[@JimHarmer]

Page builder for now, but you just MIGHT have guessed what’s coming in the next update to the theme 😀

[@CompSciCentral]

Seriously?! That would be incredible

[@gumballdegree]

Hey guys I have a question, if anybody at all with experience in this can answer me. So my site is about 2 months old now, and since I've created it one of the first things I've done is to apply for Google AdSense. I've been rejected twice now. And each time I had to wait a month for them to review it. It has been a long two months of waiting. And still the last time I was rejected. They would leave me an email telling me that my site is not approved and to look at our rules... Yada yada yada. Nothing specific about why. And that's the thing I'm trying to find out here. My site is a tech review site. And as I'm looking around in the Google community forum, people have different answers, some of them being that tech review is not unique and original anymore and Google is no longer accepting these kinds of websites. And The explanations also range to the reason being that my site is only 2 months old and that is not enough time for Google to gauge me yet. I want to know what are you guys' thoughts on this. Thank you

[@livingbreed]

I think connecting up to search console helps. Long, original content is important. I waited 3 months to apply. Had 25,000 words in 15 - 20 articles. Approved first time but that may have been a fluke. What’s your site name?

[@sephorawanga8147]

I'm the second😊

[@dinorossi6611]

What theme are you using for the site? It is not Shopify obviously :). So, someone in your family is a pianist, piano tutor ?

[@IncomeSchool]

The theme is Divi, and the woman who owns the site has been a piano teacher for several years.

[@dinorossi6611]

@@IncomeSchool Great. What theme ?

[@parvez301]

WOW

[@kaptenadsense5120]

the site is super slow i think, maybe you should improve the load speed, but for the product.. it is cool, and the price is very cheap...everyone can afford it, hope it sell well

[@Famillypet]

Are you from the same town as Jim Rohn??

[@needmofishin5765]

What no sleazy ClickFunnels pitch? LOL 🤣🤣🤣

[@oqba]

2:29 divi lover here.

[@DreamTNT]

so she teaches piano and in the script she said i take my kids to piano lessons wow...

[@JBN011A]

Surprised everything is as they say it is lol

[@growthhackenginecom]

Loved seeing the process of creating a course. Will you do a follow up to see how the course sales are going? Thanks!

[@elisha770]

Little broadcasters tip. Subject should always look straight to the camera. Eyes level 2/3 rule. The camera is leveled high as subject looks slightly up. Makes it look less authoritative and weaker. 10:00 is way better and more efficient :)

[@TheAshishSharma]

Well she had ads enabled in checkout page and product page as well I would better disable them I would also not make home page as product page just to open up opportunities for other products to be launched in future

[@devanpig287]

Guys if you publish daily, I would consume. I dont watch tv anymore.

[@curtisrussell3031]

Devan pig, I'm a quality writer and I can help you tackle your projects. Pride-worth work assured. Thanks My mail: [e-mail]

[@syedmansoorminhaj9196]

@@curtisrussell3031 What's the price per word and do you have a site where you have sample articles?

[@curtisrussell3031]

@@syedmansoorminhaj9196 kindly text me via [e-mail] or provide me with your email where I can send sample articles. I would not give the sites here for security reasons. Thank you.

[@curtisrussell3031]

@@syedmansoorminhaj9196 Approximately 0.02/word depending on the niche nature..If it's a technical niche, it's slightly pricey 0.025-0.03/word

[@infinityace183]

Am I the first here?

[@richrappa7906]

The homepage doesn’t look great on mobile. (iPhone 7plus) Otherwise the site looks great.

[@nyartisticwriter]

No captions makes this deaf guy very very sad.

[@timrichardson518]

Brilliant to put Chantelle’s user Testimonial woven into your lead GEN video

[@iUmarFarooqi]

I thought you guys will show how much revenue or sales the site's generating...

[@IncomeSchool]

The changes are new. It’s making sales and at some point we’ll follow up for results.

[@living_water-]

There was everything in this "sales video" except actual piano playing. Even the background music was more drums than piano. Maybe I'm different but level of expertise and skill would be what sells it to me. It's the same on her website. No actual piano playing by her or the "featured" students.

[@AlexXanderMarketing]

You’re at an insane level. Well beyond what she can teach you. This probably isn’t for you. Unless you want to graduate to drums.

[@Jay-sy5yf]

I feel sorry for Nathan. As their employee, he's helping them make so much money. Jim gets so pumped about it. Lol at the end of the day tho... Nathan is still one decision away from unemployment. Sucks!

[@benjaminleavitt3666]

Sooooo, why are you guys pointing to a chair in the thumbnail? 🤔

[@alantuttphotography]

I've created dozens of sales-based websites since 2003, and in my opinion, this looks like it would do rather poorly, actually. Probably less than 50 cents per site visitor would be my guess, and that's even taking into consideration an average student retention of 6 months. You've got some good ideas, and overall I like what I'm seeing on your channel here. I just wouldn't call this site a "sales machine".

[@JimHarmer]

To be clear, you have no actual data whatsoever on how this page performs. We do.

[@bloggerpilot]

The page is sooo slow, it takes 8 seconds until something shows up. Nobody waits that log! 6MB and 133 requests. Completely unoptimized images. Rally bad!

[@sidehustletips]

Parents, please don't force your kids to learn to play the piano. This is not 1915.

[@benjaminleavitt3666]

Please take out that repetitive synth piano loop 🎹 🤦‍♂️