This ONE Thing Ruined The Pitch | Dragons' Den

[@jinkazama2555]

42k a year, and she takes 50% of sales? Yikes, thats bad.

[@sj-red]

@@octopusdreams Because they’ve changed their pricing strategy, subscription is much less the £42k/year even for enterprise package and they get nowhere near 50% of sales. That was ludicrous.

[@sj-red]

@@octopusdreams $0.0025 per impression beyond allowance, $0.00015 per second streamed beyond allowance

[@AScaryOrange123]

@@octopusdreams Large companies like Louis Vuitton could quite easily pay an independent software development company to create their own version of this system and avoid paying 40k anually and 50% of all profits to this woman's company. Its a terrible business model. Small companies are the only ones who would potentially use this company's system, and yet its financially inaccessible for them with the model she is proposing. Large companies are making tens of millions of dollars in profit why would they give this woman 50% of that when they can invest a few hundred thousand and create their own system?

[@AScaryOrange123]

@@octopusdreams How so? Please elaborate. She said herself that the system is relatively simple to develop and could be implemented for approximately half a million.

[@mrhaltonok]

No big brand or established company is paying a 50% affiliate fee. Imagine trying to justify to your shareholders that to sell a £2000 bag costs £1000 in customer acquisition cost. The referral would be making far more than the manufacturer

[@DavidYoel13]

No one will ever EVER split 50% of profit after paying a fee of 42k

[@Locutus]

I agree. If there was an option for splitting revenue 50/50 instead of the yearly fee, that might be acceptable.

[@Chrisxsmith3]

Agreed she’s always making more than the actual retailer by 42k a year, maybe a giant may consider but she’s excluded smaller businesses

[@thomasdalton1508]

She said 50% of sales, not 50% of profit. 50% of profit wouldn't have been so bad.

[@jessebella9322]

@@thomasdalton1508 Exactly

[@DIVADUCHESSE]

What a crazy thief = a huge ANUAL FEE AND HALF OF TURNOVER/SALES.

[@markallanson7921]

3:38 Duncan's face!

[@danielvanr.8681]

I see you noticed, too, mate. 😄

[@prodigalparties]

He’s Oat!!!

[@DIVADUCHESSE]

He is damn right to be flabbergasted

[@RichMye-wx1ob]

That look to camera breaking the fourth wall was epic

[@Squish-TheUrbanScribe]

It's the 50% cut on top of the maintenance fee for me.🤨

[@Deadhammer218]

@@wf3644 It's giving away half of the pie, while paying for all the ingredience, cause that's 50% off the product, not off the top. She would make more on the sold item than the producer, which is just bonkers...

[@nikostsigos4998]

that 42000 is not a lot for big companies but imagine making millions and have to split it. It would be a lot cheaper developing your own app even if it costed a million dollars

[@neonwired4978]

it wouldn't cost that, not for something this simple.

[@rjmunt]

@@remydk based on your screen name ... If you like, you can code the backend and I'll do the front end for you. We can split it down the middle.

[@giftedfox4748]

It is bad on both fronts on small and big businesses. Small businesses will have to cut down on a lot to afford the 42k whereas the big businesses will be loosing 50% of their profits. The small businesses won't get this and will move on whereas the big businesses will spend that money they would on this to create their own. This does have a market to go to, but she rigged the price so high because she is very proud of herself and her business that she deserves so much money. If she was in the world that she thinks she is, then she will be a million air in two months. But I don't see any reason why anyone with sense would buy that app.

[@Deadhammer218]

@@giftedfox4748 "million air"?

[@jack-a-lopium]

Yes! At that price, definitely.

[@ScottOSaurus]

Kelly “I’m broke that’s why I don’t invest,” Hoppen even gets a pass on this one

[@ic1815]

Doesn’t she have a net worth of £50m lol

[@ScottOSaurus]

@@ic1815 you would never know it by all the investments she hasn't made.

[@Squish-TheUrbanScribe]

@@ScottOSaurus 🤣🤣🤣🤣🤣

[@GodotOfficial]

50% of sales??? Do you get a reacharound with that?

[@kmdewhurst]

Only 50% of one.

[@giftedfox4748]

I am not into business or even understand the whole business model most companies have. However, even I when I heard 42k yearly with a 50% of sells know that is highway robbery. On a plus side, I do know computers, coding, and servers. If they didn't copyright protected that code then what is stopping me from getting said code and make it on my own basis? Also, even if it is copy right protected, I can just look at this and create something using Python to get something similar or better for far cheaper. This women is just greedy.

[@jasonm4332]

this lady's face and voice was the template for all those AI people we now see

[@niadavies6418]

Her voice could cut glass !!

[@Pugetwitch]

Her voice is terrible!

[@trunderwood]

Smartzer is still going and, yeah, the revenue model is significantly different. I was around in e-commerce during this time and there was a dozen offerings like this. The 50% rev share would be one problem - the clients in the market for this simply didn't make enough profit to agree to that - but the other problem was that the user behavior just wasn't there. Now, the problem is even worse - they only watch on KZbin, Meta, TikTok. I would suggest that tools which allow you to upload better content to those platforms might get more traction. Also - lol at Deborah and her 'I could build this for 42k'. I suspect at some time some poor dev has sat in front of her and heard the brief of 'I just need a simple photo sharing app...'

[@remonakkermans5220]

Wel lyou can build this for less than 42k I would even say it takes max 10k including testing.

[@thomasdalton1508]

What is the revenue model? Their website just says to contact them for pricing.

[@trunderwood]

@@thomasdalton1508 there’s a pricing page. It’s basically a combination of impressions and seconds of video, which starts at around $0.0005

[@thomasdalton1508]

@@trunderwood The pricing page just says to contact them for a quote. Where are you looking?

[@thefonzkiss]

You could 100% build it for half of that. You just need an engine and a database with timecodes and information.

[@amandadonaldson8748]

It's always nice when the Dragons see the potential in a product and offer some good advice, even if they don't feel comfortable investing.

[@SiriusMined]

Deborah doesn't understand how much software development costs

[@jbird4478]

@@kos15280 No, but you don't develop it anew for every client. You need the same number of devs regardless of how many customers you have.

[@Jayrage]

@@kos15280 Yeah, Deborah is clearly wildly out of touch with this lol.

[@carpii]

whats the point of increasing sales if your margin is crushed by her 50%. Id be surprised if its not underwater with that split, especially since the retailer is left dealing with all the costly returns

[@b-dogs1038]

Totally agree. Make more sales but at what cost?! Blimey

[@jamiebrown6194]

Still in business and very successful. She was named in Forbes top 30 under 30!

[@da3v1ls93]

Terrible business model

[@joewas2225]

I call bullshit.

[@jamiebrown6194]

@@joewas2225 Look it up.

[@raveninnsbruck9166]

@@jamiebrown6194 You look it up bozo. The business is not successful at all. Current net worth of £28,144! Assets and cash flow have been on a dramatic fall the past few years, meanwhile liabilities have increased to almost £100k (£96,307 to be exact). This business isn’t the only thing she has going though, which is probably why she has Forbes interest.

[@kamma44]

@@raveninnsbruck9166 Somebody doesn't know how to read financial statements? Must be that 'bozo' Raven? Balance sheet - Total assets less current liabilities.

[@AWOOGO]

50% of sales is a huge big deal no matter what. Even a superbowl ad that gurenteed tons of sales wouldn't justify 50%. that is a joke of a number

[@7th.trumpet]

Jenny "Hi I'm Jenny, I've been wearing this same dress for 5yrs and live in a one bedroom flat in Glasgow...I'm out !".

[@rodbodnod]

Kelly wouldn't buy an app that turned water into wine-to say that she never opens her wallet is a profound euphemism.

[@austinpibworth172]

Crazy model even way back then. You think now, even my grandmother could build these features with the abundance of tech products on the market

[@kbeesmot9928]

Hark at Meaden, she clearly doesn't understand the idea but doesn't want to look daft. So she waffles and declares she out. At least when the others dont understand a product, they admit it and then say 'out'.

[@danielvanr.8681]

3:37 Duncan Campbell be like "are ya away in de head, lassie?!" 😂🤣(Edit: I've since learnt that his surname is Bannatyne. My bad.)

[@remonakkermans5220]

A tag or overlay on a video with a symbolic link to the product? I do not like to sound like Peter Jones here but this app / site integration system I can build within a week. Not worth the licensing fee let alone the profit share.

[@zxylo786]

That's crazy. You would need to double your sales for this to be worth it. I fully agree that it isn't a good idea

[@mikafairystar]

50% of sales is crazy! They have to sell 100,000k to break even of the yearly fee, she takes 50% not of profit but sales. The other 50% has to pay for the product, marketing, staff, production, shipping, rent, etc. many companies would be at a loss.

[@yajurVeda]

Entrepreneur- License fee costs 42k yearly Duncan's expression- I'm ooooooooooooooooooooooooot

[@jeanp1323]

There was a similar product On Shark Tank US but she didn't get a deal if I remember correctly

[@Ziggykitty666]

They must not have given a showy performance there, that’s all that matters over there.

[@pianoflat]

So no song and dance act?

[@beavis4763]

It would be more appealing for large companies if she gave 2 options. 1. £44k yearly fee for support and maintenance or 2. Offer the app for free but with a 10% or 15% commission on all sales through the app.

[@remonakkermans5220]

Might work, the app itself can be created with 10k total and that is where the real problem is. That said, large corpo's might go for it.

[@alrighty6898]

KZbin can you please add in the feature to hide comments. I don’t like to click on a video and see a comment that spoils the video

[@jamesstead2256]

Then dont read them

[@jinx8624]

If u paid that fee for 10 years that is 420000 Does she really think that having that app will generate the company 840000 over the course of 10 years because remember she also wants to take 50% of all the sales and thats just to break even smh

[@jordancambridge4106]

She just pitched Pay Pal and Patreon to these guys.

[@jakejoselitoramirez5988]

Big licensing fees are a major turn off and barrier

[@dani15sports]

I don’t think any of the dragons understood the buying market, probably for the first time ever I’ve seen! There’s many big corporates that I’ve even worked for that pay way more than what she’s offering

[@SiriusMined]

exactly

[@mullah4638]

They don't you do So 50% off millions earned just to give half away 🙄

[@neonwired4978]

bullcrap

[@rjmunt]

Shut up Dani, you're out of your element - Walter Sobchak

[@dani15sports]

@@mullah4638 it’s 50% of selected earnings within a entity not your entire sales revenue

[@ianoliver7271]

So Karoline left the Den pitched off!!😁!!

[@tamas5931]

She did a lot of things right

[@JJW410]

3:38 THE MAN'S LOOK 😂😂

[@conneljp]

Guys, the 50% sales was obviously a verbal typo. Most companies do not make anywhere near 50% profit on sales. How could a company survive if it was LOSING money to Karoline's company every year?

[@conneljp]

50% of profit is realistic, although still crazy

[@bvds2007]

Flawless delivery

[@gdog7391]

Is her name Anna Delvey?

[@punjabiexplorer]

she was recently nominated for noble prize in economics

[@dannemannen18]

How noble

[@BenjaminGoose]

You mean Nobel, surely?

[@raveninnsbruck9166]

Why? Her business isnt very successful at all

[@SvPVids]

That elevator is so fake

[@BenjaminGoose]

You've just realised?

[@jamesstead2256]

The whole show is all fake

[@alrighty6898]

@@jamesstead2256 then don’t watch it

[@ruperttristanblythe7512]

Why are these people prohibited from selling their products on street stalls and let the public choose whether to buy? Why do they have to give half their business away?

[@chrishansen4810]

Give me $ 20k i will develop the whole system and give it away forever

[@tamas5931]

‘seriously investable individual’ is the most pretentious thing anyone could say

[@pandisunartoandi6694]

Semoga pak bu sehat selalu

[@kathleenlock8963]

I think she's pricing herself out of the market. She said for a business to have a developer make that program for them would cost 150,000, but even if that's accurate, it would only be a one time cost. With her it's a continual cost of $42,000 every year, she's either naive or greedy.

[@kamma44]

Well after 10 years her company is still trading and she has an impressive list of clients, including LVMH, Valentino and Barbour. What do you have Ms Entrepreneur?!

[@zxylo786]

@@kamma44 What even is Valentino and Barbour?

[@mirianadimitrova2112]

​@@kamma44 I doubt they signed in under those 50% she pitched.

[@caitlinx3816]

They know way more than you would ever know Danni 🤦🏻‍♀️🤣🤣

[@thefonzkiss]

She re-invented PopUp Video

[@markbrown-sb2zm]

I think she was excellent,very confident,smart answers.I hope does astoundingly well and sure she will.

[@kamma44]

Why hope when you can look it up?!

[@elastronaute1198]

she did.

[@devarajn5910]

Which year was this pitch made ? Any iOS expertised developer could build this in 2023 in few months 😅

[@alrighty6898]

42k/year for this is ridiculous I could do it for a lot less. It’s basically a modal with a link lol

[@Locutus]

Damn, she was incredibly credible! I remember years ago reading about similar technology with MPEG4 videos, where you could see a car, click on the Ford logo, and it takes you to Ford's website.

[@DaveWhoa]

you don't have to pay $42k per year and lose 50% of your revenue for MP4

[@grandexporter]

42k a year or 50 % of sales one or the other... Not both..

[@benleah4783]

I could build a pretty fleshed MVP of this in roughly 3-4 weeks.

[@Vladishit_Putler]

"more targeted product placement for monetization" ... yea we really need more of it ...

[@animefan7424]

Well it’s better than crappy ads we don’t care about

[@SBAK4444]

3:38 Duncan's face!!!! :-) :-) hahahahahahhahahahahah!!!!!!!

[@jamesstead2256]

And i thought the BBC licence fee was a Scam

[@Akenfelds1]

I agree with Deborah Meaden that the annual licensing fee is too close to the development cost. Even if she claimed 0% of sales thereafter, the licensing fee alone is very cheeky. I can't imagine what she was thinking to pitch her costs so high.

[@vinkobosnyak4463]

Too greedy much?!

[@TYNEPUNK]

Im an app developer, could develop this for less than £20k.

[@TheEsotericProgrammer]

The costs come from your work though so ofc you could. Also, this was 10 + years sgo

[@pablothomas52]

The more I watch dd, the more I think its mostly just a revolving door for ideas that the dragons don't have think up themselves. Oh its a good idea but it could be developed cheaper ...hint- hint.

[@markwhigham9974]

Surprised she didn't charged the dragons for her time😂

[@helpfulron]

Where are they now? The company is still around with £310,255 in current assets and £96,307 in current liabilities. It has a net worth of £28,144. Credit to Mr. Raven Innsbruck for the research.

[@raveninnsbruck9166]

Wrong. £310,255 in current assets. £96,307 in current liabilities. The company only has a net worth of £28,144!

[@helpfulron]

@@raveninnsbruck9166 Thank you kind sir.

[@BenjaminGoose]

@@raveninnsbruck9166 WRONG!

[@Kcarneirowashere]

I can’t wait til season 15 comes on in the US so I can possibly get a spot on the tank. I’m excited and my idea is better then all of these entrepreneurs 😛

[@nightingalebloom1801]

Best of luck!

[@BarmyTwubble]

It's face in the lift ruined it for me before it even came out and spoke

[@viernes-5]

I am afraid won't be commenting. I am out 🤤

[@rachmadsuhartono]

Is she touching on the video of an ipad?

[@prodigalparties]

Living in a world of her own lol she’s basically wanting the penny and the bun

[@ianoliver7271]

I've just got one comment - wots app?😁!

[@CroatianComplains]

1:40 "Pizz Linny" it's pronounced pEez lRnE

[@David_Mc_Our_God_Reigns]

😮😮😮😮😮

[@ic1815]

Baby these veneers are *not* working you 😂😩

[@jamielee4743]

The company is worth £642000 currently. So not too bad

[@elbentzo]

Firstly, can you provide a source? What I've found places them at under 100k after liabilities. Secondly, even if you're right, that's still VERY bad. They've raised just under a million dollars (which over 6 years is an astounding failure in the adtech space, where even preseed funding rounds are in the millions). Their worth should be about 50 times greater than what you've posted to justify the funding they've taken. Apart from the fact she was featured in Forbes, this is a complete and utter failure the likes of which you see four times a day if you work in the industry.

[@remonakkermans5220]

The current net worth of £28,144 liabilities has increased to £96,307 according to the most current data i have seen.

[@kamma44]

@@remonakkermans5220 Someone doesn't know how to read a financial statement?!

[@Jasper-Holland]

50%? Lmao

[@Kiwi-ICU-RN]

She’s actually doing really well, and was written about in Forbes, so…🤷🏼‍♂️

[@peaky237]

Damn she fine.

[@DanielMooreDJ]

I can do this to any video within 5 minutes. It’s just a button with a bit of coding over a video

[@jamesstead2256]

very true

[@mirianadimitrova2112]

Yep, good idea, but not worth anywhere near 42K a year, let alone 50% of profits. I'm surprised KZbin hasn't developed something similar already.

[@josephmcdonnell402]

Smart - classy - gorgeous She will go far & fast Good luck to this girl 🍀

[@wootle]

What does "gorgeous" have to do with it. If she was not good looking would you have said the same.

[@josephmcdonnell402]

@@wootle yes I would have,she was very very impressive,if it was shallow of me to add I found her attractive,then I understand. I still found her very impressive and confident

[@moogleking]

This is a too expensive application lol

[@seekeroftruth8658]

Very expensive, very unuseful 💀

[@opulentpi]

she sounds like Anna Delvey from the movie.

[@hahab9379]

Wow, what's her of?

[@codysorel7486]

Can I get a shout out from the people who think any of these ideas featured here are good?

[@tianshi2006]

Why is Deborah even on this show. She rarely invests.......

[@thabangkhatide2041]

Let's go

[@CouldBeSaladFingers]

where?

[@boludoescoces]

£42k a year would only get you one decent software developer (maybe two, in those days), so it's actually quite reasonable. The 50% revenue share though... feels a bit steep.

[@tmaddgh6962]

Sounds very robotic

[@JackTheLad1991]

Her teeth are better than the app

[@samosa112]

It's much cheaper on Fiverr 😀

[@24cimbo]

At 8.31...the man always be a man😎😜

[@nettiebetti1484]

Borriiiing

[@mickharrison9004]

She d have more chance of getting 100 k ,indecent proposal 😉😋😀

[@Firedancer100]

Ethereum 💰

[@dodoltaladodol2412]

Not often do you see smarts together with looks. They didn't invest in her just because she's too smart

[@kirbyhatesincels917]

It’s actually extremely common, you’re just chronically online.

[@TheEsotericProgrammer]

​Dont think youd be saying that if you walked around a unis computer science departmentb​@@kirbyhatesincels917

[@Mogamishu]

Is she shaved?

[@CouldBeSaladFingers]

hope there's some deepfakes out there of her

[@DavidYoel13]

😂😂😂

[@DavidYoel13]

Finally a comment that makes sense

[@DavidYoel13]

Thanks you made my day

[@thevalkyrie8]

You have a low, almost primitive, consciousness

[@brentfu1119]

Greed.

[@moishe43]

not even listening to her. Hubba hubba....

[@kirbyhatesincels917]

Yikes.

[@cl4231]

Maybe not with Donald trump cards. Everyone will buy. Not.

[@RockyDave]

Boring presentation today. I'm not going to comment. Out.

[@charlisays]

Is this really old? This technology is already embedded into Instagram, TikTok etc with plug in catalogues and in platform checkout. I can't see the market.

[@Vladishit_Putler]

Instagram has this product placement feature for free...

[@sadiqalam2815]

This was from years ago

[@Fush1234]

Anyone seen my stainless steel kitchen scourer ?

[@RockyDave]

No. Where did you leave it?

[@zigalpha9741]

Check under the sink