This Product Encourages Talking About Mental Health | Dragons' Den

Jo is seeking £20,000 for 10% of her company 'Mood Bears'. A toy used to inspire the discussion of mental health and emotions.
Season 20, Episode 14.
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #BusinessPitch #MoodBears

[@beingtwins9853]

This would do well in schools with children. Specially with SEN Children, they can grab the bear to show their feeling at that moment in time. Great idea!

[@originalunoriginal4055]

What is SEN children's school?? What does SEN stand for ? Is it Special Educational Needs ?

[@doghat1619]

@@originalunoriginal4055 Mate, you can just look it up online, but yes, it's special education needs

[@mariosspanos1542]

@@originalunoriginal4055correct

[@theplatitudefromouterspace1686]

@@originalunoriginal4055 yes, it's Special Educational Needs

[@marianneshepherd6286]

I work in a SEN/ALN school, and I agree. I work with quite a few children who would benefit from having these bears in their classes. ALN stands for Additional Learning Needs

[@neilcowmeadow6488]

Conclusive proof that Peter Jones is a bloody genius.

[@LolwutStevie]

When she hugs the happy bear in the lift at the end I just watered up, beautuful

[@detagguy]

A truely game-changing business not just wanting to do good, but actively doing it. This could save so many lives. Not even kidding!

[@jay.a3926]

Jo is so sweet. Lovely empathetic Dragons understanding the real meaning underpinning this business.

[@pimpozza]

Wonderful episode and the 5-Dragon deal went right ahead.. After this episode, Mood Bears was inundated with orders.. Last year Tomy Toys signed a partnership agreement to acquire the worldwide rights to future manufacturing, sales and distribution of Mood Bears products.. A fantastic success story! I love a happy ending! ❤ 🧸

[@angelinasouren]

Thanks for the update. 🙏🏻 Where or how did you find this out?

[@pimpozza]

@@angelinasouren I came across it after visiting Mood Bears site, Angelina.. Toy World Magazine web site wrote a feature about it.. 👍🙋🏻‍♀️

[@pimpozza]

​@@angelinasouren My reply disappeared, Angelina.. 🤷🏻‍♀️ Toy World Magazine ran a feature about it on their site..

[@pimpozza]

​@@angelinasouren Every time I try to reply to you with the details, YT deletes my comment!! 🤷🏻‍♀️ But the info is there online.. 👍

[@pimpozza]

Dragons’ Den provided Mood Bears with investment capital, mentorship, and increased brand exposure, contributing significantly to their success.. so the higher percentage given away to have all 5 dragons on board was clearly worth it! The business is apparently valued at $2M today according to online info.. and rising! They've introduced related merchandise, educational materials and digital content..

[@xsirdavidianx]

Aw dya know what, that was one of the best episodes. Really left me feeling happy tbh

[@johnchapmonkey8933]

Touker needed a hug from the big bear, he seemed happier.

[@tinaannvyze7966]

Tears streaming down my face touched me

[@brandonvernet]

*wipes away your tears*

[@originalunoriginal4055]

What app are you using that has the feature of being able to be physically touched by watching a video that is on a digital device platform?? 🤔🤔🧐🧐🧐

[@johnchapmonkey8933]

Same here.

[@stephburnett202]

Oh she would absolutely explode on TikTok!! I would love to get one my self and one for my daughter!! Such a good idea !! 👍🏽

[@user-wx9ky9lr1y]

Brilliant-Peter showing his leadership ❤❤❤

[@stue2485]

im so happy for her well done

[@MrTb2arvd]

Good for her, im happy for her!!!

[@jojobee42]

Love this idea! Kindergartens, mental health facilities, therapy centers, even schools should have all those bears! Helps children AND adults with their feelings, and how to deal with them...

[@Aga390]

This is a great idea well done to her 🎉

[@dimitrifotop]

This is by far the most touching pitch and response ive seen on Dragon's Den. 🧸🧸🧸🧸🧸

[@KerriEngland]

I have a calm bear that speaks for my eldest, my youngest has Hope which has helped her look at different emotions and work out which one she is, and my husband even has an anxious bear and they’ve helped them all. They’re not cheap but beautifully made and a worthy investment!

[@tomripley5055]

Amazing how 'Care Bears' has been remastered. - I might bring out 'Cabbage Patch Kids'.

[@bredanash2745]

These are so needed in the world we have today. Everybody needs a hug.

[@RustyBullet1974]

Well that hit me in the feels. Congratulations.

[@CampOutWest]

Just ordered one 💛

[@petitemmanuel3199]

Woww!!! Brilliantly Brilliant... BLESSED BLESSINGS TO ALL OF You...

[@technoshaman001]

Loved this episode

[@digital.olimon]

Definitely a collectable item.❤

[@karincraig8169]

The Dragons also have hearts. Well done! ❤❤❤❤❤

[@JRGRAY-33]

What a lovely lady and her business, hope she's successful 👍🏾

[@christophermills1733]

One of the best episodes I've seen in a long long time!

[@TeemBlack]

Wow, that was beautiful. Thanks for making the world a better place ❤❤❤

[@deborahunsworth3326]

I love this! Such a great idea

[@joshuagriffith7189]

So simple. So special. So deserved.

[@anitac1793]

Beautiful idea and exactly what we need more of to help people in life.

[@zoewilliams8038]

I love this... I really like her too and the meaning and her pitch. I hope she's successful.

[@keabetswentuli8963]

My favourite so far!! I would collect many of these bears.

[@originalunoriginal4055]

There are a total of 8 teddy bear range. And each retailing at "£11 That's almost £100 Just on wool created teddy bears? 😮😮🤔🤔🤔🧐🧐🧐

[@skinnymac2411]

@@originalunoriginal4055cheaper than Jellycat mate

[@thomaisdefois]

Amazing...

[@sshms414]

She's done so well and great pitch she knows her figures

[@JamesCarter1998]

Jenny: “I don’t have mental health, so I’m out”.

[@joaogarrido9549]

Lovely and incredibly good entrepreneur. Great action from Peter Jones and the rest of the dragons for coming along. ❤

[@someoneanyone884]

I love it 😢❤

[@niamhmckernan908]

What an inspiring lady

[@Aubepine81]

amazing stuff and cool teddies. she is Proud by name and proud by nature

[@roydesormeaux]

awesome

[@tqxicpredator6678]

Absolutely brilliant and god bless the dragons for something so important with mental health on the rise because of social media and so on yes it's a bear but the message it carries is so important when all dragons went I cried with happiness how can you not invest in something so special and so important my new favourite episode love to all dragons and To a very special lady I wish you all success Hospitals Schools Children in need, Mental health centers there's no limit to how big this potential could be I'm ordering a happy bear now Thank All of You Top man Peter Excellent Call 😎👍

[@jillianthomas7335]

Love Sara best dragon on there lovely kind lady ❤

[@deepfiix]

This was a very special pitch, I need to buy a happy bear.

[@sharpsonmusic]

Touker should be protected at all costs ❤

[@wd6340]

Can see the bears being a great platform to develop other useful products like books, audio tapes, songs and even a TV series for kids and adults. £4k.. admittedly it's 25% of the business, but hopefully if they do grow it they won't ask for more equity and will just dilute their initial investment.

[@livviebrundle]

FINALLY, an episode where they're nice :)

[@kmdewhurst]

Good to see the dragons participating in a Ted talk...

[@tobihalo2]

She should have asked for at least 5k per person. She got completely ripped off here.

[@RobinJames8282]

Hahahaha I'm British, I hope that is sarcasm

[@philipgladstone1914]

​@@RobinJames8282 unfortunately not 😢

[@pimpozza]

The Dragons have helped Mood Bears turn into a global business worth $2M according to online info.. so it was worth it!

[@RobinJames8282]

@philipgladstone1914 but the business grew into something huge with the backing of the deal done with the dragons all on board. She did really well from the deal. Everyone is happy.

[@georgehand]

Anything to help us with our mental health I’m all forbwe all need teddy bears no matter what age, I hope Mood Bear is going strong 🧸

[@jonnyhawkins7744]

She is still very anxious, vulnerable, you can tell that she isnt there with herself yet.

[@theeggtimertictic1136]

But look what she did ... Wow.

[@VladmirPoopN]

She carried on though, didn't she?

[@michievee3852]

I want one.

[@meganknipe4393]

Why am I crying?

[@annajones7084]

this is just the care bears but with different marketing strategy...

[@AdamBechtol]

Mmmmm

[@lurkzie]

Ikr i thought i was missing something...just reinventing the wheel

[@happybunny8704]

No Care Bears were different these bears address mental health which has become recognised.

[@lurkzie]

@@happybunny8704 The mental health aspect is just a different marketing strategy

[@marierudd5204]

It's the 1 st time I've ever heard a Dragon suggest all 5 Dragons invest . Let's face it no matter your age if a child or a adult we all need a cuddle but some people can't cope with human contact sometimes we Feil we can't go to another person to talk about our feiling so at times to cuddle a teddy bear can help a long way, Maybe if they put Heart beats in the teddy's or something where you can record a or your voice to put into the teddy bear could help also

[@angelinasouren]

10:52 😊❤😎

[@lukehay4854]

👏👏👏👏

[@Area52WoodWorking]

Each one of them just whipped 4k out their back pocket 😂 chump change to them for sure. I heard Peter jones pulled it from his sock

[@Morgana7262]

Cocaine Bear is sadly missing from this collection.

[@newtonshiggers]

A masterpiece of cinema!

[@richf6111]

😂😂😂😂😂😂😂 Brilliant

[@nicholasfarrer1032]

😂😂😂😂

[@Shannon-LikeTheRiver]

😂😂😂😂

[@pippippin1854]

Looks like a care bear.

[@Adam-qu5uk]

Compared to Shark Tank. Most investments never ask more than 300k Unlike Shark Tank over 500k

[@swannnny]

I think you'll find 500k US DOLLARS is approximately 300k British pounds lol

[@bfab7036]

​@@swannnny 20 years ago maybe. More like $350k these days

[@swannnny]

@bfab7036 still closer to 300k than it is 500

[@eight2one]

❤❤❤❤❤

[@rogerreed905]

Ive still got my teddy bear . . Im 64 lol hes in a box . . Hed be 62 . One eye poor guy . . Lol

[@bandicootcollector]

Well I do think if adults were allowed to be more childish when they wanted to be, everyone would be happy

[@Pobsta-de7hb]

The music and tense stares etc over 4k lol It is like me or you investing less than a penny

[@another_day4783]

they seem to do 5 dragons a lot now this is the 3rd time I have seen it now.

[@shadaba.qureshi4367]

the woman entrepreneur is so so sad and emotional that she'll burst in tears any moment.

[@dimebag505]

Isn't this just the care bears?

[@BlueLeopard200]

Do they have poems?

[@Shrooms-up6sv]

i believe so. i had the same comment. My sister had a carebear in the late 80s and this is basically the same thing. @@BlueLeopard200

[@brandonvernet]

Care Bears is no goot

[@dimebag505]

@BlueLeopard200 I don't think so but everything else looks the same

[@Shrooms-up6sv]

goot?@@brandonvernet

[@kbchef9205]

❤❤❤❤❤❤❤

[@dbfusion]

my brain itching , I would wanted 5 dragons each pay 5k , and each get 5% . do I have OCD ?

[@Laurap01]

No, because that’s not what OCD is about. It’s one of the most debilitating illnesses a person can have.

[@ianlister7333]

are some of the comments AI?

[@IXFALLS]

All bots

[@farhazfarouk9731]

The profile pics of those "commentators" also seem suspect 😅

[@mattconnor1988]

How do we know your not AI?

[@chloessky7908]

100% same thought

[@ianlister7333]

@@mattconnor1988no one would waste AI code, to fake my life.

[@BenjaminGoose]

Carebears?

[@rosalina4915]

Yeah, seemingly a ripoff

[@misspacman4709]

Not coming close to be a Care Bear!!😊

[@craigpardy6204]

She left out the care bear.. Shes just ripped off a mix between pugsy and the care bears...

[@farrahjordan1396]

Imagine if she actually named one of them the care bear 😂

[@amandadue3132]

I don’t get it?? I don’t see how a teddy bear helps people that deeply….

[@Maynards_so_blue]

Probably just comfort just like people who believe in gods

[@benlee3071]

When I’m anxious and cuddle something it comforts my anxiety not sure why especially at night like a hot water bottle

[@frozengamer3030]

@@Maynards_so_blueIf it spoke that would've be better

[@leondxut]

Haven't you heard of the comfort rug or blanket ah la Linus in the comic Peanuts? I put these bears in a similar position. Fifty plus years back my youngest son wouldn't be without his rug.

[@crazy-chann]

@@frozengamer3030they added that

[@LaSenoritaLadrillos]

They do so many investments together

[@IsomerMashups]

Wait, did she invent the Care Bears?

[@leondxut]

Well done to all. I wish I could chuck a few happy bob in too. GREAT!! The way governments of the world have been, and still are performing is enough for everone to need at least one of these fluffy bears.

[@user-has-left]

Peter Jones shows the real him.

[@Mus-Doc]

The children in Gaza and Westbank in Palestine need these teddies

[@BaresEatBeats]

Perhaps I'm missing something... They're cute bears, but I really don't see why the dragons think they'll have THAT much appeal. And can't it be easily copied? Even the concept is a little bit odd to me.

[@Firedancer100]

Ethereum 💯

[@Shrooms-up6sv]

Isn't this just care bears? even that little rainbow coming out the cloud.

[@DifferentKindofDough]

do they have poems????

[@atmosphericfloatything2472]

I just hope she has family to be there for her

[@jacksseawheeze2911]

She said she had a husband

[@aroemaliuged4776]

So I need too stop being a capitalist when certain ‘sad’ things are said But it depends on what sad things

[@patriciapickett836]

I saw this a while ago and just didn't get it. Cute bears with random names. So I've watched it again and it's STILL just a bunch of stuffed bears.

[@RobinJames8282]

If you don't get it, you don't get it. And that's OK. But there are so many people from children, to older people that have maybe lost someone and NEED something positive in their life. Even if it's waiting for their Bear in the post to build anticipation and make then smile. We shouldn't be too quick to judge those that need a lift

[@RobinJames8282]

Imagine you're struggling mentally and you LOVE the idea of having a positive bear to lift you. When your face lights up when you have it turn up, and take it to bed to get rid of the daily dread and internal darkness that many people struggle with, it's just an idea BUT an idea that csn give people a physical focus for positivity. I genuinely think the idea is amazing

[@Nocturnalux]

@@RobinJames8282Sure. I get that from merch of my favorite characters, for example.

[@patriciapickett836]

Oh, come on. It's ridiculous to ascribe moods and feelings to stuffed bears and then sell the mood/s. ....entirely different to love a childhood toy and have it give comfort. I think attaching moods to these bears is just a cynical way to make a profit.

[@Nocturnalux]

@@patriciapickett836 If you think about it, if the idea is to help people express moods in this way, it'd make a lot more sense to have one bear and, say, an colored accessory to slap on it. That way you don't end up filling your house with bears. Sell a bear and then sell shirts for it, or something like that. Otherwise one ends up spending a lot of money and cluttering up the room with bears.

[@yannick9473]

Lifestyle business, the mental health market isn't huge. Many moon ago in the den, somebody with the name of imran hakem with the iteddy which was sold in millions, but this one here instead comes with a story to read. Interesting if she can open up the educational market for children to purchase, then it will be a million pound business.

[@AlicePriceMusic]

I really like the idea but I actually don't like the bears faces for some reason, they look a bit sad or something 😕

[@roojistanr5015]

I dont mean to sound like a b*tch but the business was a teddy bear with a tag on it..the tag people usually take off and throw away..

[@farrahjordan1396]

Why is she copying Care Bears?

[@jack-a-lopium]

You could stitch in a black triangle and get people to self-identify ready for the ovens. Yellow Star bear could be a bestseller. Not sure I like it, sorry. I wonder if anybody understands what I'm talking about? It's a bit of a deep, deep cut.

[@leondxut]

Yes i do understand your very dark (basically pitch black) humour. Sick!

[@jack-a-lopium]

@@leondxut So you'd be happy with people identifying themselves for the ovens? Sick!

[@wayneerichsen]

It's a rip off of care bears.

[@matthewturner6342]

She invented bears?

[@Nick-ub2us]

What is Stephen going to say when that cringe TikTok is banned?

[@Dan-78]

Is this new now in regards to the bot comments on here? Absolutely ridiculous

[@TheManInBlueFlames]

Clearly a bot comment right here

[@Isher13]

25% 😆 shameful.

[@MrGooseTTV]

They would so explode on TikTok

[@alfwloweimwald]

hmm It is just a teddy bear, so it is a million pounds of business? People just need to good story to fall for.

[@frozengamer3030]

All the dragons look miserable. They all need a bear

[@GS-sm3jo]

Deb in her sweat pants looking homeless again.

[@sshms414]

Need a millionaire bear😅