This Watch is Pinnacle of Luxury for LeBron and Jay Z | Behind The HYPE: Audemars Piguet

From Drake and LeBron James to John Mayer and Travis Scott, the Audemars Piguet Royal Oak is the choice timepiece of watch collectors and celebrities alike. HYPEBEAST explores why the Audemars Piguet Royal Oak has become a luxury staple and a holy grail for horology aficionados.

[@AlexWhoBetter]

So the Shah of Iran was instrumental in popularizing the G wagen and the Royal Oak. basically he's a pop culture icon

[@Azizi316]

Indirectly yes😂

[@Kxji]

Recently I discovered about the crazy ass party he threw goddamn.

[@kanyewest7067]

Not To Forget He Drove A Lamborghini Muira In The Snow 🙃

[@Kxji]

@@kanyewest7067 No way 😂

[@Atombender]

@@kanyewest7067 He also owned two Ferrari 500 Superfast. 2 of 36 ever built.

[@laserspear22]

This series is so cool, hope it never dies

[@julba3737]

laserspear22 fore real

[@bloatedsodium7301]

My Casio is my pinnacle of luxury.

[@campkira]

limited edition gou double retail....all rubber and plstic..

[@pedromolina9558]

GENZ facts

[@sriseth2480]

which casio do you have ?

[@jakemoeller7850]

As well as my Timex...it took a lickin' and keeps on tickin'.

[@LogicKidroy]

@@sriseth2480 hmmm.. if it's TRUE high Horology, probably the F91W, bit above most peoples budget though.

[@CA-bc4hq]

0:11 Drake is wearing a Patek not AP

[@martongyorgyteleki3627]

I think they were just showing drake but obviously its still awkward.

[@adamluzon9114]

Good eye drake is in fack wearing a patek phillip nautilus fully iced out

[@LucasTOrz]

Nautilus and royal oak were design by same genta. A pair of sister watch if u will.

[@ray817oneDEEP]

A girl one 36mm

[@valentinhe1675]

It's tourbillion not "Thourbillon" and the offshore doesn't start at 275k

[@paintbv7696]

Yea the offshore is the cheapest line of watches by AP right?If I am not wrong

[@thecoolfarhan1]

I literally cringed when heard that

[@yushiwang8502]

Watch snob alert

[@Atombender]

@@paintbv7696 Jules Audemars is the "cheapest line". If you can call a line that starts at $20k like that.

[@aymaanreza4152]

@@paintbv7696 20k is cheap??

[@AS-zh5hv]

24 hours and you design one one the most iconic watches . Damn.

[@dm_247]

He later designed the Patek Nautilus too

[@shemshem9269]

@@dm_247 he designed it in just 5 mins!!

[@sensemille]

3:20 the sketch on the right is of the Patek Philippe Nautilus. Gerald Genta designer both icons.

[@PlayingArc]

Yeah and I'm pretty sure 3:52 is actually wearing a Patek, story for another day I guess.

[@louis9382]

@@PlayingArc i saw that too and wondered about it

[@jasetsai]

Watch geek here... Jay Z's documented "pinnacle of luxury" in watches is actually the Patek 6300G Grand Master Chime ($2.2m). His pinnacle in vintage is the Franck Muller Rolex (one of one). AP is still cool though.

[@ohmyafy]

Personally I’d get an A Lange & Sohne if I had this kind of money

[@usmanfarooq96]

cool

[@barfymann362]

@Alex The Saxonia Thin currently sells for around $16,000; for an A. Lange & Söhne, that's a solid watch.

[@Kxji]

@Alex I mean if you have money like Drake you can get whatever you want.

[@misteratoz]

Buy a stale ap royal oak or get a lange triple split or rattrapante perpetual...

[@robertjusic9097]

they look amazing

[@infomgmt]

2:58 Messi timetravelled

[@osheawtf]

rick ross be like: ISSA AUDEMIER

[@IMWILLHBRo]

😂😂😂

[@rawsanity27]

I love the history on Watches. Super fascinated by how expensive they get.

[@thefreshestprince89]

This video is to Watch Enthusiasts what that The Verge video is to PC Builders.

[@D4nielDuff]

Behind the hype is the best series on YT

[@gianvw5073]

Lionel Messi is Watch Embassador for Jacob & Co and not Audemars Piguet

[@JB-zo7ln]

True. He has the "Messi" watch made by Jacob & Co. He might own some AP's though.

[@DonLee1980]

Jacob & Co? disgusting

[@ItsMoney777]

I thought Genta designed the RO after a ships porthole, not a diving helmet.

[@mikaeljovaldy9377]

isn't that hublot ?

[@cculf]

Patek, hublot and AP all take from the porthole ;) and Genta did the Nautilus and the RO

[@Gato-qb8wz]

Genta designed the IWC Ingenieur as well

[@petermaag9622]

No, diver's helmet. One thing they got right

[@nezamsoltanzadeh8269]

He also designed V&C 222, rarest of all of them

[@SwissWatchGang]

Unboxed mine on my channel a few days ago, I agree! 🙏😍

[@campkira]

almost buy and then i thought i can just get it off collector when the hype die down since i rather living in japan than had one watch... with cov-19 i was right... enjoy my time in japan.. cov-19 free...

[@jdniuz1224]

I got several Tissot for work, some G-shock for jogging, and some Diesel for my casual daily uses. I am a super happy man with many options in my drawer without spending a lot.

[@phillippugh2161]

Ok ???

[@thesneakertifosi]

You talk about Jay Z and Lebron but not the countless AP for Arnold Schwarzenegger? He had the most watches

[@rapatipato9913]

Holy as a persian that is considering a royal oak i didnt know reza pahlavi was the first cutomer and made it popular, now im sold!

[@SoCalWatchReviews]

Genta was a design monster! Great video you guys!

[@atharvapande1373]

24 hours to design an iconic watch.......damn !

[@Sh0n0]

Best work is often done in a hurry. No time to overthink and just create.

[@fahadkhan6504]

Your editing is top notch

[@TheSupertecnology]

One of the first clips was courtesy of Watchfinder 👁️👄👁️

[@cherrysodaa9810]

This series is genuine genius. Please do review behind The Red Bottom, Christian Louboutin ❤

[@DonLee1980]

Me: AP is only a one trick pony. Hypebeast: It Royal Oaks make up 90% of the companies sales. Me: holy shit, that's even more than I expect

[@Adam_K14]

the frosted ap while gold with gems skeleton is BEEEEEEATTTUFULLL but i would love to own frosted skeleton with no gems 41mm thats one of my dream watchs just to see the gears with shine glaring from the ap frosted effect white gold

[@Luisp0t]

Something about the intro that sucks me dry

[@nonexistent2829]

IKR

[@luizlopez2022]

always love in/outro song

[@josephgomez4355]

Your boy with the grey pupon accent kicked in. at 2:20 I wasn’t ready Concept AP way more on the secondary market Still can find some non offshores for under 20k so if you want the look look around

[@unexpected8166]

grey poupon accent, nice one xD

[@Setiiiii369]

Im from iran, its crazy how our old king from my mom's Teen years even had that, such a great series, keep it up

[@tiwaiifunchess]

He also designed the patek Philippe nautilus

[@HB-lx3wv]

I was scared for a moment, i thought it was Hublot...

[@csahak]

Behind the hype: BB Simon Behind the hype: Bape Behind the hype: Palm Angels Behind the hype: Ralph Lauren

[@untokozontuli]

We need more Behind The Hype videos!

[@jassemchebbiii]

we need more behind the hype videos

[@Watchmaty]

AP must stay with offshore project, btw do u know AP made first ultra thin watches in the world? 18k and back to 100 years ago

[@omegaseamaster300m4]

I want a Audemars Piguet!

[@azizelouaer6698]

Richard Mille and Patek Philippe watching this: Am I a joke to you?

[@vincentfamulag996]

Richard mille is trash

[@japookie]

that silhouette of Serena though ohhhhh man

[@21stand8th]

The Audemar Piguet and the Rolex Day Date are my favorites

[@SAMX4949]

Watchfinder fans say "Hey!"

[@21stand8th]

That and the Rolex Day Date are my favorite

[@kaunas888]

Convincing customers to spend 10 of thousands of $ for basic steel watches must be one of the most successful cons of history.

[@shuaib2281]

Richard Mille has entered the chat .... they convinced customers to spend $150k+ for watches made out of plastic

[@305youtuber]

Exactly smh 🤦🏻‍♂️

[@Kxji]

Isn’t Drake wearing a Patek 0:11? 😂

[@donjon5442]

Yeah that definitely looks like a Nautilus to me lol

[@usmanfarooq96]

one of many errors in this video lol

[@brxan2866]

Boost this lmao

[@barfymann362]

"Pinnacle of Luxury", look up Credor and A. Lange & Söhne. Just because Rappers mention it in their songs, doesn't make the "Pinnacle of Luxury". The Royal Oak is an iconic piece of Horology, however it's far from being a pinnacle of luxury. Those God awful blinged out watches are about as appealing as Supreme t-shirts.

[@Phoneix8]

Credor? Not even close to pinnacle of luxury

[@sanojx3161]

*Laughs in Richard Mille*

[@GODOFLIQUOR]

Credit has amazing Beveling/anglage but the AP makes some nice ass minute repeaters

[@shuaib2281]

@@sanojx3161 Richard Mille is paying 150k plus for plastic fashion statements with over engineered movements. They won't stand the test of time whereas iconic AP's and Pateks will. Richard Mille just markets well that they only got limited stock of each model ..but since every edition of there's is limited edition...there'll come a time when supply is more than demand. Then boom all the prices of RMs will crash.

[@sanojx3161]

@@shuaib2281 It'll take hundreds maybe thousands of years for a plastic to disintegrate 🤣🤭. Also have you heard about Carbon Richard Milles? I bet you do 🤭.

[@ytando2131]

My orient bambino still good to me

[@fweenoe9501]

Any gems distort the original Genta design, the Royal Oak is the pinnacle of all steel sportwatches, it should be worn in original style

[@oc4515]

If a person spends this much on a watch, Im pretty sure no one can tell them how to wear it.

[@fweenoe9501]

@@oc4515 money doesn't buy class

[@Yzyenthusiast]

blyatman ! I promise you no one gives at about your perspectives on class

[@fweenoe9501]

@@Yzyenthusiast nope, why should they? An original watch of one of the bigger traditional brands is way more beautiful than an iced-out one. All those gems just ridicule the original desings and craftsmanship

[@triniboy05]

blyatman ! I agree with you. These sort of videos aren’t for watch fans like us though. If not for celebrities most of the people watching this wouldn’t know a Royal Oak from an Invicta.

[@ssjtrunks]

I’m still a Rolex and Patek guy

[@halilhadzisadikovic672]

Ap is amazing watch, amazing design amazing mechanism amazing craftsmanship.

[@luisgonzalez1637]

Frosted gold open worked is the business

[@funjoy4457]

This is a really great ad, more.

[@305youtuber]

At the end of the day it tells the same time as any other watch 😅

[@frankjeen5028]

Do Patek Philippe next please!

[@christhorne7565]

So many mistakes and poorly researched facts in this video...

[@ItzJeweled]

I mean the channel is called hypebeast

[@nasirahmad6035]

AP fan for ever

[@user-hl8mm6lh5t]

first of all, drake's watch at 0:11 is a patek. also the offshore doesn't start at over 275,000 USD. People would be better off watching Hodinkee if they want to learn more about watches.

[@mattmendoza2667]

Jacob & Co. join the scene

[@g_punkt]

2:57 Messi was a watchmaker in his previous life

[@sahilkhurana_]

lol.

[@nuggetz9380]

which is the watch in the thumbnail?

[@___Anakin.Skywalker]

Bruh this some serious ice

[@rayleeaustralia]

I know this watch would be very expensive but the Rolex rainbow Daytona looks much better. The basic RO looks the best🙌🏼

[@AllPureSkill]

Rick Ross sayin it in BMF legendary but im surprised the Future clip didn't land here

[@skyhigh2118]

Plot twist... Kids in Bangladesh make these watches under candle light for a dollar a day...

[@bbre1111]

They are made in switzerland

[@skyhigh2118]

@@bbre1111 Nope. They're actually made in a village near Dhaka Bangladesh, and then quietly sent by sea to Switzerland.

[@Kany.Gaming]

My $6.95 Casio Wristwatch is perfect for me 👌

[@Nathan-cs4mh]

Noob

[@Holywalk1]

It’s straight Patek homie, all day.

[@AugustRoadsMusic]

ITS AN AUDAMEEEER!!!

[@postnick]

Rolex wasn't Luxury in the 1970's that came After the quartz crisis.

[@osrsw6450]

@No One Basically in the 60s-70s the quartz watch was invented, which is the same kind of watch you're probably wearing today (one with a battery). These battery powered watches were not only much cheaper to make but also MUCH More accurate at keeping time. This basically made the "old" mechanical watches obsolete. A lot of traditional watchmakers that had been in business for literal centuries went bankrupt because of the invention of the quartz watch, which is where it got the name "quartz crisis" The Royal Oak is often credited with single handedly paving the road for today's luxury watches to make a comeback as it was the first "luxury sports watch". Before then a Rolex etc was a tool watch and not actually considered a luxurious watch. Because it was a steel watch and not precious metal like gold or platinum like most expensive watches were back then and priced at around what would be 20k$ nowadays, many people laughed at the idea at first, which is why it sold only 1000 pieces in 3 years. To this day a 20$ Casio will still be much more accurate at keeping time than even the most expensive of mechanical watches (Richard Mille, Patek Philippe, Audemars Piguet, ...)

[@user-ks9db9bq7l]

@@osrsw6450 This is the question I've been pondering for months: at what point in history did the watchmakers became luxurious not just a reliable tool watch?

[@gomasonpatriot1]

The famed...Vallee de Joux...the very cradle, the very genesis, the beating heart and aged soul of the Swiss watchmaking industry

[@markosdoukanaris2127]

the picture of drake at 0:11 is him wearing a patek philippe nautilus not an Audemars Piguet

[@muzammil1892]

Idk why but the Patek nautilus speaks to more

[@lifipp]

does anyone know the name of the song that's being played in the intro of these series?

[@cloudsvsthewrld8675]

The way he says audemars piguet

[@shapsouljnr4943]

Will you please do a video on patek philippe

[@hehebotch1107]

Best watch i ever bought - royal oak offshore 42 in 🌹

[@MLGxBXRxPRO]

Lmao i have a japanese casio thats gets compliments on a daily basis. I dont need one of these 30000 dollar watches to feel great. But i do want one. If i could choose i would pick the zeitwerk from a lange

[@Seti12345]

Are we gonna get one of these for the Nautilus

[@avinashsaravanan9757]

Please do a review for d1 milano skeleton

[@JB-zo7ln]

AP is discontinuing the Royal Oak model. It will eventually become very hard to acquire. I think they're making a mistake though. It's one of the most sought after luxury watches in the entire market.

[@9899_x0]

Pawn shop: ill give you 12$

[@enitelifestylekitchen8346]

this watch is beautiful and i think it will work well

[@whoartthou]

Same designer of the Royal Oak as the patek phillipe

[@Milo92927]

It looks ok

[@jval733]

Dam the hustle, a watch produced for a few 100 bucks overselling for 5 figures hahaha let me sell you these pink ice cubes I dug them out of a precious freezer dug up by my own hands they come out with natural pink hue

[@osrsw6450]

If you think these watches are produced for 100 bucks you're absolutely clueless.

[@jval733]

OsrsW source the cost by parts then if your so keen on the info

[@1973833]

Unfortunatelly,the celebrities doesn’t even know who was Gerald Genta,or what happened in 1972.They only want ap on the wrist,but that is where this world of commercalism and consumerism go...not only in watchmaking,in everything...and i’m really sad about it...a very few people will buy 15202 nowadays,but that is one of the most beautiful and important watch in the history.In my HO.

[@jasetsai]

I would say that Jay Z knows Genta and some of the more famous watchmakers. He rocks a Franck Muller modified Rolex. Few people buy the 15202 nowadays because we can't. They won't sell it to me until I buy 6 figures worth of other watches. Thanks to online media, more people know about horology and Gerald Genta than ever have, but still a small % of the general population. I understand your sentiment and agree for the most part.

[@sanojx3161]

You'll be shocked to know that lots of rappers actually know their watch games.

[@Gio-yg5ku]

this video is full of misinformation...the offshore doesn’t start at $275,000 and back in 1972 Rolex wasn’t dominating the market.(as a matter of fact back then omega was much bigger)

[@HallowedManhattan]

Yeah be more specific

[@MrSmith7172]

how ?

[@vaibhavgautam507]

Yeahh messi is a brand ambassador of Jacob and co and not audemars piguet

[@Gio-yg5ku]

@@HallowedManhattan fist of all the offshore doesn’t start at $275,000 and back in 1972 Rolex wasn’t dominating the market.

[@Gio-yg5ku]

@@vaibhavgautam507 No actually he did do a limited piece with AP

[@howardmckenna]

A Casioak is about as close as I'll ever get.

[@churchskeleton1325]

Imma have one one day for sure

[@cculf]

Ya’ll must’ve forgot jay’s Patek Grandmaster Chime

[@escursionetenerife]

GOLD 2:01

[@kaunas888]

It sounds like the Royal Oak is the perfect fit for ghetto gangster rapper types...classy...

[@raythetang]

The price ranges is a bit messed up

[@TheNotoriousKID]

Getting one soon.

[@angustillett2649]

Almost got it, but thinnest watch is not an ap

[@khanguyen4868]

Piaget Altiplano everyday 😏

[@josephm.6453]

Im still waiting for the classy celebrity to wear A. lange & söhne and F.P. Journe to send the prices through the roof

[@muhammadpatel7228]

MBS wears one too

[@joelstatosky1817]

They got almost all the prices wrong bro

[@scaz83]

I prefer my mondaine

[@iAmTerN95]

Every rapper has said AP In their songs

[@jeffcornelison888]

And every rapper is so damn stupid they have no idea what AP is. The only thing they know is the price tag of watch so they can show it off in the videos. That always makes them experts. LMFAO!

[@legolas5684]

For me it is the best watch!