Why I Sponsor a Football Club and Does it Generate Any Business?

Recently we launched the Ashville branded QPR Away Kit with ‪@QPR‬ for the 2021/22 EFL Championship season. This was the start of our new sponsorship relationship and while QPR kit sales are up over 170% we wanted to give you an insight into what sponsoring a football club looks like in England.
If you don't already support a club in England, start backing QPR. If you do already support a club, why not make QPR your 2nd team. :)
COME ON YOU R's!
:: QPR ::
qpr.co.uk
YT » / qpr
IG » officialqpr
FB » OfficialQPRFC
#QPR | #Sponsorship | #Branding
:: ASHVILLE ::
waste management | aggregates | concrete | construction
IG @thisisashville
ashvilleaggrega...
:: DANIEL LOUISY ::
IG @daniellouisy

[@charlielockettfilms]

10/10 credit to the sound guy - you've made an outdoor vocal recording sound like it was done in a padded podcast studio.

[@CPTZK11]

Didn’t realise that till you said it

[@ilovesandwiches]

MVP

[@jamesc5968]

He prob wearing a mic

[@charlielockettfilms]

@@jamesc5968 I can assure you this is down to a lot more than just giving him a mic

[@JackHGUK]

@@jamesc5968 I mean you can see the lapel mic on his chest...

[@evocarti]

We all know that mamma Ashville is bawling her eyes out with pride right now.

[@StewysGameplay]

lol no she isn't probably sitting there saying boys getting chubby, get that beard off your face

[@rowland5951]

@@StewysGameplay yes like most Caribbean mum's!!!!

[@dellbank7696]

@@StewysGameplay nah he eats well of course doesn’t eat you’re SPAM cans bruh

[@antnam4406]

@@StewysGameplay only bums without beard cry about it.

[@RustyVaperGameplay]

Really? He isn't even the main share holder of Ashville Holdings. AND the company is dormant.

[@kalimryder955]

I’m a QPR fan and love the fact that you’re sponsoring the club. Supporting local business is much better than a meaningless betting company. The branding on the kits also looks great, compliments it really well.

[@villeporttila5161]

Respect to QPR for taking a stand against gambling sponsorship as well

[@kieransteers4663]

@M J Faulkner 32 red now lol

[@arbazkhan1]

Here's a tip: If you're a driving instructor/school sponsor the local football clubs. This way you'll never run out of leads as when the kids grow up and need lessons, they'll come to you.

[@billwarby4835]

Mr Ashville, take a bow sir. Not often we see an owner proud to be sharing their good fortune without it all being about them. One of the most informative videos about how to get into sponsoring but also how to get the maximum out of your brand. Good luck. When I think of QPR I think goals and high scoring encounters.

[@RustyVaperGameplay]

Really? He isn't even the main share holder of Ashville Holdings. AND the company is dormant.

[@msallehuddinsoeb]

@@RustyVaperGameplay really, if so how they can afford to sponsor?

[@RustyVaperGameplay]

@@msallehuddinsoeb Look at companies house for the books of that company when I posted this.

[@LA_BIÈRE_CHAUD]

This guy is such a hustler. Respect ✊

[@faraihove7232]

For real 💪🏾

[@bert962]

Inspirational

[@fiyamage]

*Business man

[@LA_BIÈRE_CHAUD]

@@fiyamage lol

[@RustyVaperGameplay]

@@fiyamage Really? He isn't even the main share holder of Ashville Holdings. AND the company is dormant.

[@aldenaudricmatondo5800]

I love how these videos are not only a way to put your brand out there but you always make sure to educate your viewers and enlighten them about what youre doing and how and why you do it! Not only do you answer the questions that many businesses never like to share or reveal but you do it with pride for those watching in the hopes that it can also help them!! Keep it up Ashville!

[@DivandBenny]

As someone who was a gambling addict in the past I find it hard to watch football these days with gambling being shoved in your face everywhere you look. I’m happy there are still teams out there that are doing the right thing and avoiding taking sponsorship deals from these companies 👏

[@will16320]

gambling ads should be completely banned imo

[@onlycasual1]

There's nothing wrong with gambling or gambling sponsorships. Your lack of inhibition and control are your business.

[@jamiefenner123]

Glad you’ve overcome your addiction, hopefully more regulation takes place as gambling is one addictive thing that has very little advertising restrictions.

[@DivandBenny]

@@onlycasual1 I understand what you’re saying mate and you’re right up to a point but if you’re someone that’s trying to give up gambling it’s extremely difficult when you’re stuck in an environment where you can’t get away from it

[@DivandBenny]

@@jamiefenner123 cheers mate things are much better now 👍

[@Karengulu]

As a QPR fan of many years it’s really interesting to learn about the business side of the sponsorship and what Ashville is looking to get out of the deal. I’ll be buying a shirt this year as there’s no gambling company on it.

[@MolloyPolloy]

There should be a blanket ban on all gambling and booze sponsorships on shirts.

[@luqman7970]

@@MolloyPolloy 100% fully agree absolute distasteful

[@Elias-xk5ek]

@@MolloyPolloy You mean only on football jerseys right?

[@lsi3585]

Hallo from Namibia 🇳🇦, I am a high schooler doing my A-levels and looking to study mechanical engineering at university next year and hope to achieve goals of the same magnitude as Daniel one day.

[@TEJPAL789]

Good luck mate, wish you all the best 👍🏼

[@Driftking859]

Good luck!

[@paulmvemba1434]

Wish you the very best

[@nelsonedwards6184]

Best of luck!

[@FZCGaming786]

Good luck

[@mauricecarvalho4122]

Never in my wildest dreams did I think, a building and construction company could leverage social media, not sure how much of this would convert to futures revenues but companies leveraging social media to tell stories is definitely the future, hoping Ashville grows into a global brand, our man here is a true hustler💪

[@oscars665]

It’s all about having access

[@osrsfunnnadrian5684]

The immense quality of content that’s released here is beyond me. Not only has this man been threw a mental time, he’s done nothing but succeed!

[@fayezhashem3972]

When Daniel refurbished the corporate box, he should've fimled it, the box looks aesthetically pleasing and well put together, would have loved to see a video on it

[@dnzry2218]

The box was refurbished looooong before he started filming and KZbin

[@emmanuelwanjohi3937]

@@dnzry2218 then he should repeat it. 😂😂😂

[@LdnMovements]

QUALITY VIDEO! 🙌🏻👊🏻🔥

[@Yiddad]

😂 yes yes LDN

[@Sayemmmm]

FRRR

[@nbrowser]

The passion Daniel has at whatever he does...wish more people were like him. Such an inspiration!

[@RustyVaperGameplay]

Really? He isn't even the main share holder of Ashville Holdings. AND the company is dormant.

[@KhalidAlawi]

This is quality content. Really opens people mind and it’s amazing how transparent he is. Can’t wait for 1million subscribers to hear his full story. Keep up the good work 💪

[@stigonetv58]

What a smart business decision for brand awareness, keep on prospering Daniel.

[@RustyVaperGameplay]

Really? He isn't even the main share holder of Ashville Holdings. AND the company is dormant.

[@seabiscuits]

This is a great explanation of how sponsorship works in general, in fact the best I’ve seen. And then the level of how much the club was prepared to work with you and develop a relationship, with the room, the second kit colouring, and the cross promotion or reciprocal business is fantastic from them. Really really good video.

[@AJ-le5lx]

This is insane business insight, marketing video and brand exposure all rolled into one. Amazing stuff, got me wishing nothing but the best for the company

[@unlockedaccount]

good to see a brother doing well with the video , i’m usually cynical with sponsorships and the business side of football but this seems genuine 👏🏾

[@cormac3542]

Have had so many qpr shirts with Ashville on the back. Great to see them replace sketchy betting companies. Great to see a local lad sponsor the club. U rsss

[@JustinGardinerx]

I’d love a 30 minute zoom call with you just to learn about your mindset within business, growth and approaching new business challenges. Absolutely love your story!

[@RustyVaperGameplay]

Really? He isn't even the main share holder of Ashville Holdings. AND the company is dormant.

[@footballerzz7]

Who else was surprised when they saw Ashville Aggregates at a QPR game

[@rowland5951]

I wasn't ashville are fully on job!!!!

[@joshuamorehead6124]

He sponsors because he is SERIOUS 💪

[@douglasorr7799]

I doff my hat to QPR for their ethical choice of sponsorship, also thnx for selling us Kelly as he did well for us when he was on lone. Good luck this season.

[@Probity100]

A lady who doesn’t understand football but watched this and I am fascinated by your business insight and foresight. So great to see Daniel providing particularly for children, what he did not have a as a child. A true role model and I hope this sponsorship brings rewards decades from now. Excellent business model and I wish you the very best in all your endeavours. You may not be 3rd generation but your are first generation dynamite 🧨 keep it up Mr

[@HJ-br3lt]

QPR smashed it out of the park with the shirt designs. I think it's nicest set of kits in the football league this season and to have your company on the front, even if for one season, is invaluable. If it's a badly designed kit as a sponsor you are also associated with that.

[@danburrows7922]

Most people have noooo idea what it took to get to where you are. The late nights. The planning. The thousands of word or excel spreadsheets. The deals that never came off. And all the while people probably thought your mad to continue. Ive been watching your vids for a while, and I can say that you have evolved and its a pleasure to see your journey unravel into what it has become. You deserve all of your success and long may it continue.

[@thomasroberts2869]

Can't fault the refreshing honesty and openness of the guy. Would love to see QPR back in the prem!

[@MrMeowmixcookies]

Bro. From Long Island NY, Ive learned so much about GB, EPL and etc in the past 15yrs. I know nothing about football sponsors. Nor have I seen any thing like this before on English football. So elegantly put, hyper intelligent video that is just bold, straight forward, and into the depth bowels of this topic. So good. Youre the perfect blend of new money intellect and old

[@andrewdiack3333]

Magic this just gets uploaded just as QPR score against Middlesbrough!

[@LD-zg1xv]

Man, I still remember Daniels 1st video! Amazing to see how fast he and his business has grown! As a younger guy in construction this extremely inspirational! Keep up the hard work 👍🏾

[@olliesutton1804]

My dad is a gas engineer and i work with him and he is the chairman of my local club. He sponsors at least 5 of the teams and has around 20 at the club. At least 60% of the parents of all the kids at the club now use us at their gas engineers, which he didnt even think about being a benefit when he first started

[@SAMBeastConsultingLtd]

Love this - massive congratulations to you. My dream is that one day I can sponsor my club, Luton Town. Starting small by sponsoring players at the moment, but hopefully one day that'll be front of shirt sponsorship instead! Got to keep grinding and working hard to make that dream a reality.

[@brucew.g.1259]

Such an inspiration. The impact of the sponsorship beats having material things and the exposure is priceless.

[@steverolfe1935]

Absolutely incredible insight into a football club and main sponsor and what goes into it all. Thank you for sharing and so great that a local football club and company work together. QPR is a fab club and very welcoming :)

[@trevormorara9770]

Why i like and apprciate this gentleman: HE IS NEVER SELFISH.. love from kenya

[@dimphomoatshe7745]

Your video make me feel like I should be paying for them , i really appreciate how you let us in to your thinking I learn a lot

[@focusgreg4136]

Fantastic that your company is in the position to do this and wish you more success to keep supporting the generations to come 🔥💪🏽🔥

[@amalsabir2217]

Great vid! Grown up in Hayes, known about Asheville prior to this sponsor, nice to see local business sponsoring my club 🔵⚪️

[@S1990G]

It’s nice to see the good guys winning 🥇 Daniel is a great role model, this is one company I actually want to succeed 👍🏽

[@smellytossa]

As a side note, this sponsorship has also allowed him to make this video which after only 1 week has been viewed over 216k times. That's some great marketing. I'm not a QPR follower and had never heard of the Ashville brand...but I know I'll be noticing it from now on. Good luck for the rest of the season. I really think you have a good chance of promotion.

[@birthmarc67]

Really GREAT and SMART insight into branding, brand awareness and how important and reciprocal brand collaborations need to be. Massive respect and thanks to you Daniel and Ashville.

[@olliesutton1804]

This guy is humble, but smart about his investments. Nice guy running an obviously successful level

[@andrewpearson9761]

This is literally the dream your an inspiration. A man of business, sport, passion and accomplishment. Thank you for this high quality video and in-depth intelligent commentary

[@ShaunLetang]

Local guy (looked like Grove), nice. Good to see a brother doing well with his business, and having the knowledge of SEO/video marketing etc allowing him to compete with older business. Hope it continues to do well.

[@GBezer]

Here after the Middlesbrough win cmon you super 🔵⚪️🔵⚪️

[@cameroncross7952]

Time wasters 🔴🔴🔴

[@cameroncross7952]

Love Ashville though keep it up Dan

[@user-pw8ig1pm2v]

@@cameroncross7952 why r u guys talking

[@ICEJosh1987]

Wha ta load of shite abvout not using gambling companies Football Index were apart of QPR

[@johnwig285]

@@ICEJosh1987 keyword WERE. That's why they want to stop their old ways. Its CSR.

[@cicispatty5803]

I have nothing to do with football, the UK, concrete, construction, waste management or sponsoring, yet youtube showed me this channel and I can't stop watching this guy now.

[@sim3310]

The motivation someone can get from this is truly underrated Congratulations Daniel and Ashville, definitely gonna be using you guys for my future property one day haha!

[@bumpyjohnson5181]

As an english born Bajan, the wrong side of 55 and now living in your beloved St Lu. So proud of you, a young Blackman making the right move's without a doubt your an inspiration.

[@amarkh3405]

Whenever QPR is mentioned That Trevor Sinclair goal Comes to mind... glad u mentioned it .

[@bimmer1988]

Much respect after following you just to learn about trucks and here I am thinking of sponsoring our local club just to search randomly and here you are with a brilliant explanation... Respect to QPR for not using a gambling company for these wonderful reasons

[@seansonofmick1902]

I love seeing your different activities. It's great to understand how and why you operate and market your business's. Can only begin to grasp the ambition and hard work that goes into building your company. Wishing you continued and greater success in the days ahead. Greetings from Dublin Ireland 🇮🇪

[@80proctor]

I have always wandered what the roi is for football sponsorships! Although you don’t say that directly, this is a great piece of content that gets your brand out and shows how well you know marketing…

[@tracks8414]

Everything about this man he’s very clever and speaks positive on everything he does top man could do with being in his shoes 😂👍

[@JP-wn1qr]

Great video Daniel. The best thing for Ashville is that this kit will be immortal for all QPR fans because of just how nice it is - and Ashville is there in the centre and the fact it’s not a glaring horrible logo is a big part of it!

[@jackhughes3478]

Love Daniel Asheville! Literally one of the nicest guys in business and on KZbin or at least it would seem, Keep it up!

[@_silvar_3o0_31]

I'm only 5 minutes into the video & I'm already learning quiet a lot about sponsorship & the dynamics involved on both ends of the deal👌🏼... Amazing work...!!!

[@dejarule1276]

Once his KZbin starts generating millions of streams that alone should be able to sponsor QPR lol

[@nolomokgosi7155]

True 😂😂 great content

[@timothyadem8354]

Am glad and moved by how you promote and expand the business network among your friends to give a community of great purchase power

[@markwhittaker6866]

I agree with you.

[@timothyadem8354]

@@markwhittaker6866 it a concept many businesses don't take so serious but it build an all round business network that is good for a community

[@raymondgirgis3832]

He and his company fully deserve to be on the front of the shirt worked hard for everything he has done hope it continues

[@garynorman]

Being a lifelong QPR supporter (like my father before me) this is great to see. The incredible professionalism and drive of Daniel is a lesson to all young people that hard work pays off. Brilliant on all levels 👏🏻

[@sukibum01]

As a business student, ive found this very informative! Thank you

[@Mr456sb]

I live in New Zealand now , worked in the Uk driving diggers , loaders ect with crushers , showed ur vids to my boss here , suggesting this is the way to run a company and another convert , if I ever come back I will tap u up for a job . Keep it up . Watching ur videos gives the impression that we know u . Good man wish u all the luck

[@TheBakerBoy]

Great video, didn’t realise every shirt was handmade like that, really interesting insight into the business too. ⚪️🔵⚪️🔵

[@lukea997]

Brilliant branding, I'd of never heard of you before this video and wouldn't have clicked if it wasn't about sponsorship of a of a professional football team, very informative but also a advert, didn't feel like a ad but you did a brilliant pitch to make sure we all knew about you by the end of the vid

[@Trucker333]

Love this video. I have a small plumbing company here in Norway. And many of the things you were talking about, is problems I have, and didn’t know the answer to. Thanks for that, and looking forward to seeing you’re next video.

[@Benjaminko2710]

You know I found your videos by accident and have since subscribed to your channel. But you're very down to earth and you do a lot of really informative videos so I really hope you and your business have continued success.

[@Bootneck-RMC]

Great video about how sponsorship works for both you and the club Daniel, and it's great to hear how you help other local businesses start up their own sponsorship deals. 👍

[@Filthyserb262]

I love the fact a local lad and a local business is working with the club. I love the fact we keep it all inside west london.

[@andrewgeorgesouthern69]

Amazing what you have achieved! Quality and from the heart

[@foxcanary7292]

Probably the best video quality wise I’ve seen in years from sound to topics to the graphics, quality

[@jimrichards3916]

Very professionally done Daniel. Extremely good quality production ( better than the BBC ) Keep it up.

[@drivensbako]

Thank you for this video ! Im a sponsorship intern at a football club and you already gave me a lot of insights about sales approachs to take. Thank you so much

[@Kyle1996lcf]

Love this mate, especially for he betting company parts on the front sponsors

[@julianfuentes]

The quality of this video is beyond from audio to visual to overlays!! Amazing speaking and delivery of the message. Inspired by the message and definitely learned a lot along the way!

[@dannybazzoni6451]

Another fantastic professional video Dan!!! I would love to watch a game with you!! You should definitely raffle a seat and the money go towards a charity 👍🏼👍🏼

[@robm3007]

Biggest enjoyment of Ashville (Daniel) in general is the soul and heart this guy has and brings to everything he does. Very intriging and interesting journey through your videos great job.

[@avbless5846]

So much nuggets shared and congrats on acheiving front-of-shirt sponsorship. Keep on rising!!

[@matnewton3123]

This channel came up a few months ago as a suggestion. Been watching the videos for a while now. Really like this guy. Seems like a responsible and decent boss. I like his honesty and he seems to be about quality. Presents well for an entrepreneur too. We too often focus on negativity so thought I’d give a compliment … just saying.

[@cocofresh6974]

This is awesome. I remember using QPR in FIFA and I gradually started to love the club. Adding to that I just love the energy by Ashville in this video, his communication is 100.

[@SchoolOfScienceTV]

as a massive football fan and someone who was curious about how sponsorships worked and how it effects parts of the sport, marketing and the brand. I would like to thank you for bringing some clarity into how all this works and wish QPR best of luck in the season.

[@mjh5437]

*affects" science bod.

[@Cablesmith]

I sponsor my local under 8s team 😀 gotta start somewhere I suppose 😂 Great video Daniel, very interesting

[@markwhittaker6866]

That's absolutely fantastic.

[@sparkiem4195]

lol good for you...

[@simeonbates_]

I don’t know if you will see this but I live dead center of Texas so I think you’ve succeeded in your brand marketing! 🙌🏻

[@sammybwoy]

It’s just exciting to see a black man doing what you do

[@flizzy4645]

For real

[@garyhost354]

Yea man. He left the life at the right time and made the most of his hustle

[@jimmccarron1286]

Ash you probably are too busy to answer or read this but I have started subscribing to your channel , and what I see is a hard working proud lad who has worked his socks of to get to where you are just now , you are also good to your workers and treat them with respect , well done young man,

[@tahirqureshi628]

As a liverpool fan..cause of Daniel, QPR will be my third team..lol

[@phoenixrising8383]

Being an ex addict of gambling, well done QPR, I could never condone a company or person to advertise such a horrible addiction, so well done guys #respect..ps love the content from everybody at ashville keep up the good work.

[@davidkenney6752]

Excellent story Daniel, I really appreciate your explanation as to the how and why of your sponsorship. It makes a lot of sense for Ashville, but more importantly, it gives back to the community and brightens peoples' lives. More power to you!

[@KinnyRiddle]

This refreshingly honest video should act as a useful manual for local businesses wishing to sponsor their local sports teams.

[@JackLauricourt]

Daniel. It’s inspiring to watch your work ethic. Thank you!

[@fanelemtshali8847]

The work ethic is crazy

[@positivevintageclothing8346]

This is a fantastic video & one we needed to watch, we have just recently sponsored a local football team and bought new kits etc so this video is so useful for myself and my brother to understand sponsoring and all that comes with it ! thanks guys 😊🙌🏻

[@garethmoss6710]

Why sponsor well its simple if you love the team and you get the chance to sponsor then go for it yes on the plus side its advertising aswell. Daniel you must be proud to see where you came from to where you are today I recon your mum is Seriously proud 👏

[@AlkvilleAdam]

Been a football fan for as long as I can remember. Played at a top level and never thought of the shirt sponsoring the way Daniel just put it here. That point about when you’re a kid and never throw away a shirt. That’s a whole generation of people who will now know Ashville. NICEEEEEE

[@abrahamoyesomi8751]

We want to know your life story next Daniel. How you went from being a model to a civil engineer.... Pleeeaaase make a life story video 🥺🙏🏼

[@chrishammond2537]

I live in the states. QPR fan, you are the man. If I ever can refer someone across pond needs concrete, waste or aggregates I know where I'm sending em!

[@BenRhysWilliams]

I saw the qpr away kit for the first time in real life today and omg best kit I’ve seen in years Also I’d love ashville to sponsor my rugby team because A.) It’d be cool & B.) my team play in black and yellow

[@chillylizerd]

But how much revenue (useful brand awareness) would that generate?

[@BenRhysWilliams]

@@chillylizerd I think it’ll make good money because my team play around south west London near where ashville are based

[@ru2225]

@@BenRhysWilliams isn't that the worst place, since people around that area already see a lot of Ashville, from the trucks that leave that area as well as having Ashville itself there.

[@flizzy4645]

Best kit qpr ever had

[@BenRhysWilliams]

@@flizzy4645 as a man united fan I 1000% agreed and only the real ones that watch ashville know the reasoning behind the colours

[@dansactive756]

I’ve just brought a skip company here in Birmingham with encouragement from your videos, so I would like to thank you on helping someone you didn’t even know you helped. If you ever have time I would love to come down and have a chat with you & pick your brains. Oh and I’ve also been a grab driver for the past four years 👍🏼

[@paulf2529]

Interesting video, Even as someone with very little interest in football what you've explained makes a lot of sense.

[@markbanks239]

Just brilliant daniel love it i was born in nottin hill in 65 we moved out to a districk in middx and now deep in kent but never lost our love for w11 qpr cookes pie & mash thanks for doing a grand job wish you the best always