THOUGHT LEADERSHIP & Building Your Brand with Roger Martin (ep.150)

Are you a thought leader? Andrea interviews prolific thought leader Roger Martin, professor emeritus and past Dean of the Rotman School of Management at University of Toronto. Learn the distinction between private and public thought leadership, why you should consider your cadence in publishing, and three objective criteria to use when evaluating your brand promise, whether it’s for an advertising campaign or for your own personal brand
CONNECT WITH ANDREA NOW!
==LinkedIn -
Andrea: / andreawojnicki
==Talk About Talk: / talkabouttalk
==Website: TalkAboutTalk.com
==Newsletter: talkabouttalk.com/blog/#newsl...
==KZbin Channel: / @talkabouttalkyoutube
EPISODE RESOURCES
==Roger Martin
rogerlmartin.com/
==HBR - Harvard Business Review -
2023 Year in Review - hbr.org/year-in-review
==Roger Martin’s Jan’24 HBR article - hbr.org/2024/01/the-right-way...
==Andrea’s Self-Introduction article - hbr.org/2022/08/a-simple-way-...
==Roger Martin video (A Plan is Not a Strategy) - • A Plan Is Not a Strategy
==Michael Porter HBR video (Porter’s 5 Forces) - • The Five Competitive F...
==Smart Brevity book - amzn.to/3pj2Jdj
==Roger’s Favorite Thought Leaders -
==Amy Edmondson - amycedmondson.com/
==Adam Grant - adamgrant.net/
==Dan Pink - www.danpink.com/
==Roger’s favorite podcasts -
==Farnham Street Knowledge Project podcast - fs.blog/knowledge-project-pod...
==Tiffany Bova’s What’s Next! podcast - www.tiffanibova.com/whats-nex...
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FULL TRANSCRIPT:
www.talkabouttalk.com/thought...