Three Reasons McDonalds is in Trouble.

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With falling sales and revenue, despite many promotions and marketing campaigns, McDonald's is undoubtedly struggling right now, leading many to worry that this might be the slow - but nonetheless the beginning of the end of the golden arch empire.
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[@Kunori]

I think there's an indirect consequence of the higher prices where customers start comparing your product to more expensive competitors.

[@mr.uthamaputhiran9790]

Yeah, well if I have to spend $10 on McD, then might as well add a couple of more $ to get something healthier from chipotle.

[@BlitzkriegOmega]

why spend $11 at McDonald's I can spend $7 at Wendy's, or $13 at Freddy's. When you are squeezed at both sides by competition that is either cheaper or better tasting, you're in trouble.

[@tomlxyz]

I think they were betting on brand loyalty but I cant remember anyone who would go there if it wasnt for price and convenience

[@robertb6889]

Or in some cases cheaper and better tasting.

[@richardparadox163]

Exactly

[@jljl5449]

They started to think that their product was more upscale than reality. If your food is about the same cost as a sit-down restaurant, why wouldn't consumers choose the restaurant for better quality/service

[@Smokecall]

Probably hoping the doordash miracle will carry them again

[@gandydancer9710]

"If your food is about the same cost as a sit-down restaurant..." Big if. McD got a lot more expensive but, no, it's not about the same cost as a sit-down restaurant

[@Sashazur]

@@gandydancer9710Yes that’s true, but as their price gets closer to real restaurants, more people who were going to eat at McDonald’s will eat at real restaurants. Even if it isn’t all of them, it just needs to be a high enough proportion.

[@gandydancer9710]

@@Sashazur The statement ""as their price gets closer to real restaurants" assumes an assertion that is not in evidence.

[@elphive42]

It is approximately the same cost here in my town, or more in some cases. I can get lunch at a local sushi restaurant for significantly cheaper than a McDonalds meal.

[@bobcharlotte8724]

Living in Japan where it's barely changed in price, I can't believe the prices elsewhere. It's fast food, not high dining.

[@zUJ7EjVD]

The Japanese economy doesn't really have inflation like most normal economies have, so while a dollar gets less valuable over time, the Yen does not.

[@yrobtsvt]

I went to japan this summer and was amazed to pay like $4 for a full dinner set there. Felt like I was in the Global South

[@ashblossomandjoyoussprung.9917]

The chicken is still pretty cheap, at least where I am. Honestly, it seems mainly that the price of beef has gone up. The bacon strips are smaller and lower quality, but around the same price. The fries don't seem to be affected much.

[@makke_macro]

im from finland and my friends doesent even know whats happening and just get triggered SOOO hard wen i was telling its going down. prices here is too high but fins still go there and order from foodota/wolt app. everything isnt always what it seems. i believe in data. its bad

[@HIR0SE]

I recently came back to Japan and was a bit surprised. Not at the price, but at the amount of food you actually buy. Granted, I'm comparing it to before pandemic status, so there's that.

[@barakomamba]

Who would've thought charging ridiculously high prices for ridiculously low quality food would cause you to lose customers

[@cinifiend]

don't forget that the average time you have to sit in their drive through is like 20 minutes now. I'm surprised their profits are ONLY down 12%.

[@barakomamba]

@@cinifiend me too, genuinely boggles my mind why people still eat there

[@MrJugNut]

True, here in Australia the last time I went to Macca's I got a strawberry thickshake, I mean how can you go wrong err right? Nope!!, it was a toxic mess tasting more like a bunch of over flavoured chemicals than a nutritious milkshake/thickshake. I had no choice but to eventually throw it out. LOL When I went home I even poured half the shake out & tried adding extra plain milk to try & fix it but it was still undrinkable. Over the last 12 months i've been back 2 other times & to a different store as well & it still tastes exactly the same, it's now a running joke within the our family as all of us have had the exact same reaction to it. Why anyone buys it is a complete mystery to me. Then there's the cheeseburger that's gone up from $2 to $5.10 but it's not worth eating either as most times it's either drowning in sauce or as dry as a bone. After making burgers for 40 plus years they should be the masters of their trade, experts at making burgers taste good at a good price but instead there meals get nastier with each passing year. Now it's only the soft serve that tastes any good & is still worth eating. Oh & don't get me started on how they ruined their fries(which used to be the best) to the soggy things they are today. They need to go back to basics & work on making the flavour the most important thing, and then work on price after when they got the taste right. Then they should get their big wigs to eat there each & every week & ask get them to rate the food every time they do & ask them "would you buy this stuff?" Look if the flavour improves it means the value has improved too. Good food is worth paying a bit more for, but with the food tasting the way it is now(cheap & nasty) it's poor value at any price point. Make better tasting food and the people will be back in droves. If not it'll be a slow march to an inevitable bad end.

[@barakomamba]

@@MrJugNut yeah I live in Australia too and it's shocking how bad maccas has gotten here. The burgers look like they were made by 10 year olds. And they even charged me $8 for 2 hamburgers. Hamburgers are only meant to be $2 so they effectively stole from me. So if they can't convince you to buy their overpriced items, they'll overcharge "steal" you on their cheap items and offer you a mymaccas voucher in return. Like no dude, I want my $4 back

[@jandelux2]

Plus the corporate solution to fix the Dow slide has no element of improving quality.

[@junit483]

They assumed their "brand" added a higher value than their products actually warrant. When you make it the same costs as going to a real restaurant with higher quality and larger variety of food and you get where McDonald's is

[@raymonko]

I think you summed up the video in your comment

[@esselsid3727]

Don't forget relatively fresher food & lower preservatives

[@yurisei6732]

Which is strange, because everyone's always considered McDonalds, and all fast food, to fall into the category of "I can tolerate the quality for that low price". How McDonalds would ever have ended up thinking people consider it high quality is beyond me.

[@alanrobertson9790]

Real restaurant with higher quality is still significantly more and you have to wait much longer too. I'd enjoy either market.

[@macmcleod1188]

Yes when I can walk out of a real restaurant like Denny's after having had fresh grilled salmon with vegetables and salad for 1300 , McDonald's is a lot less appealing at 12:00 for a burger fries and a drink. And even less appealing when they won't let me refill my drink and they won't let me mix root beer and diet coke.

[@ILikeDoritos456]

They violated the Holy Trinity of any service based industry where one normally expects to be able to choose only two out of the three available options. Good, Cheap or Fast. McDonald's may be fast, but it is no longer cheap or good, hence its implosion.

[@greenislandserenade1]

nah in japan and a lot of other asian countries you can get all 3

[@Bertuzz84]

Agreed, it's not good or cheap. It has never been cheap as far as i know. Maybe it is in other countries outside of Europe. And it's far too costly for being below average quality.

[@OysterPir8]

​@Bertuzz84 it's Hella good.

[@stevebohutch]

Its not fast anymore in the usa

[@Immudzen]

McDonald's is almost as expensive as going to a nicer burger place. Why would I ever go to McDonald's when I can get MUCH better food for maybe 20% more.

[@jamessmith1652]

Where I've lived, the nice burger places are double the price of McDs. Wish I could afford them.

[@Immudzen]

@@jamessmith1652 Where I live right now I can get a nice burger for about 20 and mcdonalds runs around 15 or so.

[@CordeliaWagner1999]

I can get better food at home. Homecooked is so much better. I am Gen Z, I don't like Bug Franchises

[@FullLengthInterstates]

​@@ImmudzenA weird comparison but this feels like the same calculus consumers use to choose SUVs over sedans $29k for rav4 vs $23k for corolla. Then wonder why automakers don't make sedans anymore. Its not a bad thing in either autos or food service that most of the market centers around the mid range product. Perhaps the base cost of starting an order is just that high and the marginal cost of adding value is just that low.

[@Immudzen]

@@FullLengthInterstates McDonald's used to be much cheaper than better burger places so you got a much worse product at a cheaper price. But their prices have gone up so much that you pay marginally more for a much better product.

[@jacks1678]

Stopped going because I'm pissed off that my fries are never as full as they used to be

[@rrice999]

How about two reasons: Crap food; Too expensive

[@user-dd9eo2wz3h]

Agree

[@Fourtune1]

That simple

[@devilselbow]

nah man the isreal war is really affecting sales here in cansda.... lmao

[@Bonanzaking]

Funny how the ones complaining now didn’t complain about the dollar menu. I guess no one under the age of 40 remembers there parents and grandparents complaining about a burger not being 19 cents anymore for a bigger burger.

[@EhrenLoudermilk]

Not sure what McDonald's you go to but mine here is extremely cheap through the app. I literally spend less than $4 eating two meals there a day. Shop smarter. Thats on you

[@cerdic6586]

Let us be honest: it is a net benefit for humanity that McDonald's is declining.

[@user-es8qx6jf4b]

So many morbidly obese people are found in McDonalds.

[@emilsohn1671]

Couldnt agree more. The poor quality and unhealthiness of their food has become more common knowledge than it was in the 90s. So people go elsewhere for their treats.

[@Phil_Mitchell]

​@@emilsohn1671Lol who ever went to McDonalds for healthiness?

[@toothlessseer3153]

1. It serves unhealthy food 2. It serves tasteless food 3. That unhealthy and tasteless food is not cheap

[@anthonymacgregor9790]

considering how big mcdonalds has become over the decades people don't care of the food is unhealthy or tastless. they care about a cheap meal

[@gabrielgarcia7554]

@anthonymacgregor9790 I think changing consumer tastes is definitely worth considering. I would not be surprised if people are tying to be healthier in general compared to 10 or even 20 years ago. Also I think this coincides with Ozempic so many of their top customers physically can’t eat as much anymore. Changing tastes, new drugs that force people to eat less and higher prices are the trifecta of death right there.

[@t2k777]

have never gone there for healthy and it is tasty, agree not cheap

[@bzuidgeest]

@@anthonymacgregor9790 Yes, because the home country of that chain, the US, has millions of people that cannot afford a descent meal. Yes, they are big, but that is also a sign of a big problem, not something to praise.

[@usernameisusername]

Used to get what you paid for. Not even close now

[@Michael-vp9gs]

I hate walking into a McDonald's and seeing computer ordering machines.

[@jameskeefe1761]

The order takers always get the order wrong. Would rather deal with a kiosk actually

[@richerDiLefto]

Kiosks are *much* better. I don’t want to look at some bored teen who doesn’t want to see me, then have to worry about them getting my order wrong.

[@Jay...777]

Too expensive. They have jacked up their prices too much. Doubled in some cases. No longer a cheap meal.

[@user-rx1lc6mp5n]

And their employees are underpaid. I’ve got financial and ethical issues eating there. I tell all my friends to go to the locally owed burger joint, it’s got a drive thru and everything.

[@gonzostwin1]

Mcchicken were 1.29 each where I am. Now its only 2 for 4.00

[@Bonanzaking]

Cheap is relative. The dollar menu a lot of us miss was rather expensive to our parents and grandparents that took us there as children and saw a dollar menu get normalized.

[@Jay...777]

@@Bonanzaking All the corporates have decided to just jack up the price to the max over the last 2 years. Easy profit maximization.

[@digginggopher]

Yup, I got McDonald's all the time when a mcdouble was less than $2, now it's like $4 or something and that's just too much for a mcdouble

[@gtlegacy8]

A meal for 2 should not cost over $30!

[@OysterPir8]

A McDonald's meal for 2 shouldn't cost over 20.

[@ryans3001]

Trying to charge Hardee's prices while offering smaller portions and lower quality than they had 5 years ago.

[@sinocte]

Right? A large order of Hardee's pretty tasty hash browns? 4 bucks on Doordash. A single little has brown from McDonalds? 3 bucks. Considering it wasn't THAT long ago they were 2 for a dollar?

[@baronvonjo1929]

Hardee's is so bad.

[@PolishprinceJG]

Hardees in the 90s was excellent, but that company went down hell; in the City, I lived in, I lived right next one, the Health department even shut them down for failing inspections. It seems dirty, and they no longer have Quality products and offerings or a solid workforce in 2024.

[@liz090833]

Hardee's is so so so gross.

[@sinocte]

@@liz090833 It used to have the best fast food breakfast out there in my opinion, but the quality has gone to shit in the last few years. All the sandwiches seem to somehow end up both dry AND greasy.

[@yosoyringodesanantonio8405]

The Downfall of Mickey D’s is so Satisfying and I’m Lovin’ It!

[@Mito383]

McDonald's prices far outpaced inflation. They just assumed people would keep buying it no matter how high they set the prices. Honestly, the decline is 100% earned. Boycotts have absolutely nothing to do with it. It's all about McDonald's trying to charge sit down restaurant prices for mediocre quality fast food.

[@solracer66]

Ordering via the app the prices really haven't gone up much but if you want to talk to a person then you will pay a lot more.

[@Elemblue2]

@@solracer66 They data mine you like crazy on the app. Also, screw that. Screw what they are trying to do with that. Their service is terrible, their food has declined dramatically. They have subscribed to their own hype machine and deserve what they get.

[@vladpetrlak]

@@Elemblue2@Elemblue2 They even cut off free ketchup, salt, pepper, etc.. You must ask for it. Ridiculous

[@brendanhunter389]

Also using ai and soulless restaurants

[@Tearflavoredcereal]

The ones in my town are still slammed. People keep paying the high prices. Sadly.

[@letit023]

Their food is unhealthy, nothing organic, low quantity, and with crappy service. And yet, they expect you to pay them as if their some high quantity gourmet restaurant. What a laugh.

[@jensenraylight8011]

everyone thought that with efficient service, high turnover, heavily discounted deal with distributors, mean that they can cut expenses harder than their competitor, resulted in cheaper food, but no, they decided they have to charge premium with all of that cheaper expenses and poor ingredients, charge even higher than other place that serve real food with actual quality ingredients their executive probably never ate at McDonalds before, they pulled such a disconnected and tone deaf action

[@MancAlB]

It comes down to cost, quality and speed. In my town there is a chicken shop next to the McDonald’s, a fresh chicken burger with chips and a drink is around £5. It’s ready in around 5 mins and is hot and fresh. I can go into McDonald’s, pay £7+ for a burger, chips and drink of vastly inferior quality, wait in a dirty and crowded restaurant for around 10 minutes. It just makes no sense anymore.

[@liz090833]

7 lbs doesn't even get you the sandwich in most of the US.

[@barakomamba]

You only pay €7 for a meal?? Here in Australia a big mac by itself, not even including fries or drink, is $7.90 and it looks like it was made by a todler. They also overcharged, cough "stole" cough, me $8 for 2 hamburgers by themselves, again not even including fries or cokes. McDonalds is run by criminals, if they can't overcharge on an item they will outright steal from you and offer you a coupon in return. Like no b*tch, I want my money back

[@comment8767]

Here is the US McDonald's serves french fries, rather than potato chips.

[@etienne8110]

​@@liz0908337 pounds is 9 bucks. Enough to afford the smaller menus.

[@Artorias1234]

​@@comment8767In British English fries are chips and potatoe chips are crisps

[@ParrotPentester]

People bought fast food because it was fast, inexpensive and tasted okay or good. The food now takes up to 30 minutes, $16 for one thing and tastes awful. You might aswell go to a proper resteraunt with how long and expensive it is.

[@jameskeefe1761]

McDonalds always tasted like shit. But now they basically want you to pay for it like its gourmet food.

[@homelessoreo5118]

IT COST's TOO MUCH!!!

[@Stellar-Cowboy]

Fast food is supposed to be cheap but when you pay at least $10/$15 a meal it’s not really cheap anymore

[@trickslies844]

It tastes ...like... crap Why are all their burgers so dry?

[@johnl.7754]

@@trickslies844Meat is not frozen not fresh

[@mitas3484]

They charge casual dining prices for fast food, it’s increased 25-50% in Denmark.

[@ToneyCrimson]

@@trickslies844 Probably because its microwaved. Have you tried microwave meat, it just release all the water content.

[@fen0221]

Expensive plastic buns. No innovative new burgers. Few veggie and vegan options. Deals and coupons make items still too expensive. No wonder why MK is failing business

[@richerDiLefto]

They should’ve stayed away from the veggie options and focused on what they’re good at. Nobody who goes to McDonald’s is looking to eat vegetables.

[@NighthunterNyx]

Stupid corporate greed is the reason. 15 years ago in my country McDonalds felt clean, food was well made and sufficient in quantity for what it is, prices were not cheap but not very expensive either. Now their restaurants are dirty, food quantity has decreased, quality has dramatically decreased and prices have gone up in relative terms.... so how do you expect people to pay as much as they do in good restaurant to eat less and lower quality food in a dirty place...... I see this greed in many places where value to the customer is attacked head on to raise margins and it ends up in smoke and flames. Right now we live in an epoch of unprecedented corporate earnings and sky high stock valuations. Margins in these big corporations are through the roof. Companies are releasing personnel like crazy to lower cost (oh and product quality and value). It is not going to end well. Like McDonalds many will go in flames.

[@MichaelDavis-mk4me]

What country? A McDonalds... Quality? These two things are incompatible.

[@XX-qd6ke]

McDonald's food has never, NEVER been 'well made'...

[@jsks76905]

The restaurants are dirtier year over year, and now we order our own food from a computer or phone

[@NighthunterNyx]

@XX-qd6ke by well made, I mean that a cheeseburger had something resembling cheese. The last time I was there, they just gave me a hamburger wrapped in a paper, saying cheeseburger with nothing yellow to mimic cheese. Things like that did not happen in the past. Also, they were adding some onions and what not to make the burgers acceptable. No longer ....

[@MichaelDavis-mk4me]

@@NighthunterNyx Or maybe the employees just gave you a regular burger and you just accepted it without question.

[@averytucker790]

what doesn't help McD's case is that for the price of McD's, you can get a smaller Mexican, East Asian, South Asian, West Asian (Middle eastern), Caribbean, Souther American, Italian, German, Spain Spainish, Greek, Polish, Slavic, and Mom & Pop restaurant meal for the same price. With 4x the flavor, and double to triple the portion size. I mean sure it's slower. But the quality is MUCH higher. Plus you're actually helping a restaurant that gives a rat's ass about you. Instead of a Mega Corp that would sell you a meal made of a rat's ass.

[@comment8767]

Rat meat is highly prized in West Africa. It is considerably more expensive than beef.

[@averytucker790]

@@comment8767 That's weird to hear. Since Rats are literally everywhere. They're like furry seagulls.

[@JewishBanker911]

I'm not paying for their price gouging nonsense. I've actually got used to meal prepping and won't go back. Screw them.

[@markellwood4132]

It is supposed to be fast food. Simple, quick and relatively cheap. The management have lost the plot.

[@MapleSyrup666]

There is no good value in seeing a burger at 7$ and the combo at 12$. Why would I EVER pay 5$ extra for fries and a drink? That's just mental.

[@bartolomeothesatyr]

Screw that noise, I'll pack a lunch.

[@knessing7681]

it's much worst in canadian cities or on the Pacific Northwest, where a big mac meal is almost 20 bucks and burger itself is almost 13 bucks

[@Bertuzz84]

@@knessing7681 Yeah it's funny when i hear an American complain that a chicken burget is now $2,50. That chicken burger is 6,50 Euros here. And the menu more like 14 Euros if you include sauce.

[@richerDiLefto]

⁠@@Bertuzz84 A chicken sandwich is most certainly not $2.50 here. It’s closer to $4.

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[@jumbojet4770]

At 4:32 “LowEriNg pRiCeS iSN’t gOod foR aNyOne eXCePt the cUstoMers” Oh no the poor corporations can’t get richer by over pricing for shitty burgers😢😢

[@IKetoth]

yeah, that was such a terrible line lmao, can't believe it made it past editing. "races to the bottom" when it comes to prices of something that's already a budget item (and thus as cheap and crappy as they can make it) are good for literally everyone except investors lol

[@todortodorov6056]

I am a consumer. Lower them prices!

[@israellai]

Yeah it's clear what they were getting at, but it's phrased in such a weird way 😂

[@ondrejgotz3414]

Yes, it's called tldr bussiness, not tldr customer POV. It's a channel about the bussiness and how the bussiness is performing, so from the bussiness POV, this makes sense, because margins are gonna go down. Surely you thought about that.

[@dVector13]

​@@ondrejgotz3414 did you know that customers are a core part of a business because the customers gives them money for goods and services?

[@entropyachieved750]

In Australia the size of the burgers have gotten so small it's a joke to call it a big Mac and the prices are so expensive no one bothers

[@quinkana1]

Something's wrong when the Asian (HK and Japan)'s portions are bigger than the UK portion sizes. And in half the price (in HK and Japan).

[@Westpark16]

In America much smaller too and we are supposed to be the big portion people

[@tavajava]

when buying a meal at mcdonalds is more expensive and smaller than getting a meal at a sitdown restaurant something is going wrong

[@carly829]

Yep. Why should I pay $16 for a big Mac meal where they barely fill the fry container, and the food is the same quality as it was when the meal was $7, when my bf and I can go to Ruby Tuesday and get something from their 2 for $20 deal and it's far more satisfying food than freakin McDs. We don't really eat out very often anyway, but I can tell you as expensive as McDs is now, they are not on my list of choices on where to go. Their food is not worth their jacked up prices. Should people make a living wage? Absolutely. But they won't have stores to employ people if they don't have customers.

[@user-bb3ye1tv1k]

It's also about how they treat and pay their workers. MacD was a fav place to go with friends in highschool and college, but after knowing how low their workers r paid and just given under the amount of hours to receive healthcare, I don't use them or other stores that practice this form of business. In DK a burger costs about a dollar less than in the US but is paid 22$ hourly with 6 weeks vacation, sick leave, maternity leave and health care

[@angus7278]

Higher prices in North America means more $ for the billionaire CEO’s instead of the workers. Another reason to avoid the place.

[@richerDiLefto]

In the US, there is a stigma connected to working at McDonald’s. It’s generally viewed as a “kid’s” stepping stone job that they work at until they graduate and find a “real” job. Jobs like that generally aren’t that well paid and you can forget about vacation and healthcare.

[@JosipK93lk]

Some years ago 1 cheeseburger was around 0,85 euros in my country (didn't have euro back then), and I was earning about 580 euros a month. Today I earn 640 euros a month (10ish percent more) and cheesburgers cost 1,80-2 euros (100+ish percent). Not only that, some of the sandwiches appear to have shrunk in the process. I'm loving it!

[@markojovanovski3372]

In Macedonia. We dont even have mcdonalds lol

[@JosipK93lk]

@@markojovanovski3372 At this point...good :)

[@santostv.]

My country had “europoupança” meaning euro savings now it’s Duo meaning 2€ and option offer are worse

[@Xanderbelle]

€640 is an average WEEKS pay in the eurozone. Why do you do for only €160 pw

[@santostv.]

@@Xanderbelle In my country is min wage 820€x 14 months, he is probably from Eastern Europe not everyone is born in Western Europe

[@TheKillerman3333]

McDonald's forgot their place. They thought they made good food becusse everyone was buying them. However when you raise the price, you change your market and then inside the new price bracket you have new competition. Unfortunately for McDonalds, they are a clown against a king and queen and its off with Ronald's head.

[@sinocte]

It's definitely the value proposition. I'm not opposed to paying Chipotle money for a halfway decent meal, but right now there's not a whole lot of difference between what Chipotle costs and what McDonald's costs for lunch, and the value is far greater at Chipotle. My chipotle order is 20 bucks, my McDonald's order is 18. That's not even close to value for what you get.

[@ramr7051]

apparently mcdonalds management thought they could coax consumers into believing they're a real restaurant now. They're so desperate for those bonuses, they'll do anything lol.

[@ulizez89]

Who is going to Chipotle anymore!? They are always empty where I live, plus the quality is crap and prices high!!!

[@TheMysteryDriver]

Chipotle sucks though.

[@SD352-68]

Chipotle is not good in the UK, and definitely not any better quality than McDonald’s

[@solracer66]

Prices at other fast food restaurants are going up to match McDonalds though, my favorite local value chain just raised prices 25% across the board making them as expensive as McDonalds.

[@Mrgnothing1]

There is no way their costs have doubles like their prices have. They need to realise they don’t need to make record profits every year, they just need to make profit. It’s just greed

[@ArtificialDjDAGX]

they're just a part of the larger picture. Where you want to point that complaint to is capitalism in general. It's not about having a resource allocating system that benefits humanity in the long run, it's about having a system that focuses on infinite growth (which is impossible in a finite world, such as our universe).

[@ianglenn2821]

10% profit margin used to be good enough. at 0:08 you can see their profit margin dropped from 35.5% to 31.2%, still an incredibly margin, but that's what gets them so upset, that they used to take 10% but now they want 33%.

[@johnnyonthespot4375]

??? -- Fast food places have survived by way of 3 rules: 1) Cheap food 2) Food prepared quickly 3) Good food. They let #3 go years ago so that is done. There is no "Fast" in 'Fast food' anymore so that is done. $16 for a Big Mac meal ?? -- Now #1 is done. There is no justification for 'Fast food' places anymore and it is hitting them hard. Fast food places on every damn corner are now finally done.

[@dianapennepacker6854]

Wait how did they stop giving good food? It is the same food since I have been a kid! Well I will say their nuggets have been terrible last few times I had them. Only fast food franchise I can eat is very specific. It is Burger Kings Mozzarella Sticks. They've got spicy ones now. They became smaller recently. Which is perfect for me as I dont like a lot of cheese. They are 10/10 with their mariana. Yet you cannot order their mariana seperately online, and some bozo at BK decided only the original mozzy sticks get mariana sauce as default. Spicy gets some other weird sauce like WTF. So you cant get mariana sauce if you order the spicey! GAH!

[@Smokecall]

The edge is gone

[@johnnyonthespot4375]

@@dianapennepacker6854 -- 😆!! -- You are more normal then I think you realize. You, as well as a boatload of others, are currently fighting with themselves to come up with a good justification to keep going to that place that is so nostalgic to so many. Once you realize that it just isn't worth it and you go and explore a small Mom & Pop place to order food it will amaze you that the food is fantastic, actually a bit quicker then the fast food place and easily the same price or cheaper -- The 3 things that are now set up to destroy what was once a gravy train of a business plan.

[@Omni0404]

@@johnnyonthespot4375 Do you think you're normal? Or are you an exceptional being?

[@EpioN]

It also funds genocide.

[@TheZarr]

It’s no longer the cheap option. If a meal costs almost as much as five guys then there’s a clear winner there.

[@comment8767]

Except five guys is sexist.

[@watcher206]

​context please?

[@olliverklozov2789]

Have you tried 5 guys? Well, not all at once 🙂

[@watcher206]

@olliverklozov2789 my comment was directed at the person that was saying that the restaurant is sexist because I never heard anyone that make that accusation before... unless of course it's towards Hooters cuz yeah they have a reputation for treating the women badly but not Five Guys to my knowledge

[@olliverklozov2789]

@@watcher206 no idea man, just making a joke

[@hej221]

I'm not ditching it because it's too much for my budget, I am ditching it cus a mediocre big mac, somre fries and a drink for lika 10-12 bucks is WAY too much for what it actually is. It's on principle.

[@GhostySpade]

This... for me also a matter of principle based on the price despite me being perfectly capable of affording it. For this bs price I prefer to make my own burgers at a fraction of the costs and with a lot better ingredients.

[@LilXancheX]

I haven’t had a Big Mac In 2 years for that same reason. Like, I can afford it, but I’d only be throwing money away. 12 dollars for a burger the size of a McDouble, a cup of fries with the cup halfway filled and a large cup of soda… that’s the only thing thats big in portion- the soda… everything else is tiny. And all that for 12$… Like, I remember back in high school, me and my friends would go to McDonald’s and get 8 McDouble, 5 large cups all for 12$…

[@Window4503]

Especially when other local places do it so much better. Nothing hurts more than knowing you’re eating crap (in quality and nutrition) AND you paid more than necessary for it.

[@Azav312]

Chicago almost tipped up to $14 for the big mac meal. It went back down to $10 but no thanks

[@warrenjohnknight.9831]

In my town there's now far too many types of fast restaurants, and they all are struggling for customers, henceforth all their services and quality issues are failing.

[@eversor10]

"Race to the bottom" we call that the hand of the free market

[@LudwigBeefoven]

It is not because the food is garbage. No! It is because the food is expensive garbage.

[@franekkkkk]

“Not good for anyone besides hungry customers” Soooo…. Good for everyone

[@orktv4673]

If you don't see employees as people yes

[@squelchedotter]

​@@orktv4673Those employees who are paid minimum wage regardless of how expensive or profitable the item is?

[@orktv4673]

@@squelchedotter Yes, those employees, who would be laid off as the result of a price war.

[@YC-bk3fl]

Yeah, the wage slaves should be grateful for the part time minimum wage overworked zero benefits job their benevolent corporate overlord has graced them with.

[@squelchedotter]

@@orktv4673 right, we should just corporations do whatever heinous stuff they want because some people might temporarily lose their shitty minimum wage job and our social safety system sucks, gotcha

[@rickieg9870]

Took my son to McDonald’s for a “treat” after a morning at the park. A kids meal plus my meal was TWENTY DOLLARS. Absolutely ridiculous for a subpar cheeseburger and soggy fries. Idgaf who McDonald’s supports. What they do in Israel, etc. Their product is cheap, fast food. They are so far from that strategy now. I truly have zero desire to ever visit a McDonald’s again.

[@kuroenekodemon]

Why McDonald’s is losing consumer demand: 1. It’s shit food 2. It’s too expensive for shit food Same can be said about Tim Horton’s ngl in Canada rn

[@jsks76905]

The real Tim Horton is long dead. They were bought out many years agi. They just service horrible coffee and sugary donuts and nurturing diabetes

[@jcd3869]

Yes you should have run this video!! They made this so complicated....boycotts etc. BS you nailed it!

[@CasperEgas]

Maybe people finally found out that the food is very low quality. High price, low quality...why go there?

[@onis86]

In Belgium, I can order a great quality burger in a brasserie for the same price as a low quality no service McDo. So, why should I go there ?

[@pauli2169]

I agree, in Belgium restaurants are offering better tasting Burgers and better fries. I have not been to a McDonald's for years.

[@snowrabbit9558]

Yeah same in a snackbar in The Netherlands. McDonald’s have pushed the prices to far! Salaries are not keep pace with inflation.

[@comment8767]

Why would you want a burger in a brassier?

[@pauli2169]

​@comment8767 because a brasserie burger is usually good quality beef, excellent local cheese and salad plus the best fries.

[@marcdc6809]

@@comment8767 to emphasise it come with French fries, silly :)

[@tygrataps]

One of the biggest factors that I've seen discussed elsewhere: the franchisers are getting squished- badly. On one hand, with having a single supplier for food, paper supplies, rent, and repair McDonalds corp is becoming more and more expensive. On the other hand, while wages aren't keeping pace with inflation, they continue to grow up. Those two factors lead to decreasing margins on the local level making it harder and harder to stay in business. Corporate really doesn't need to care who owns the fanchise as long as the footprint is maintained, and there is always a new sucker to fill that spot. But what happens when you run out of suckers? A MCD franchise has been seen as a surefire way to print money for a very long time but has been losing its luster in the last couple of years.

[@GookSquadGaming]

You are completely right, McDonald’s in the uk is actively trying to get rid of the old franchisees. They are giving all new stores to newer franchisees as McDonalds helps them pay for it and now they are stuck in McDonald’s graces so they will go along with any new policy or price increase they want. A lot of the old franchisees are losing their stores for practically no reason just to get them out and put yes men in place

[@ryans3001]

'Boycott' is doing a lot of heavy lifting in this essay. "Consumers are boycotting the high price..." Uh, yeah. That's a standard response to over-pricing, not a "boycott."

[@whatever9506]

Boycott is defined as:"to engage in a concerted refusal to have dealings with (a person, a store, an organization, etc.) usually to express disapproval." So when you refuse to buy mcdonalds in order to express disapproval with their prices --> this is a form of boycott

[@ryans3001]

@@whatever9506 Right. So, when Mom and Dad decide to cook at home because feeding the fam at McD's costs a ton they are engaged in a boycott.... Do you see how silly that sounds? No. This is not a boycott. Simply put, individuals and families are making everyday decisions based on personal economics. There is NO 'concerted refusal'.

[@adamo1242]

​@@ryans3001Only if they are doing it with the aim of sending a message

[@trickslies844]

Doesn't help that it tastes worse then just about everything out there. I am convinced they use recycled leather for their burgers

[@megaflamer]

@@trickslies844 lol, my dad used to call them McShoesole

[@lori2364]

4:35 "[...] not good for anyone besides hungry customers." Isn't that the justification for having capitalism in the first place?!!

[@hypotheticlz]

No because the customers won’t be happy for long if the companies go bust.

[@namangoy]

It's the stated justification, just not what's actually been happening for centuries

[@lori2364]

@@namangoy Yeah but, that once in a while when capitalism works the way it is conceived to, can we just enjoy it and not loose sleep over investor value trends?

[@JerzyFeliksKlein]

@@hypotheticlz Don't worry, nature hates vacuum. They go bust,somebody else fills the void.

[@totalvoid6234]

@@hypotheticlz ...Do you think McDonalds is in danger of going bust?

[@leemo2000]

McDonalds is now too expensive for the crap product they sell. It's also a horrible experience, order from a touch screen then wait around until your number is called. Was much better when you actually ordered from the staff member and they got the order ready for you. And the stores are filthy.

[@trains_and_walks]

Your over thinking it. Mc Donald's is shit. The service is awful. The food is dry and stale. The restaurants are dirty. And it's not fast food simply because just eat sales and drive through have to take priority over counter and app sales. Which means going in to the restaurant is a slow, time consuming experience and the food you get isn't worth it.

[@its_elkku135]

That's true but all of that has always been true so you can't use it to explain why they're doing bad now

[@hughjass1044]

It's always been like that and they're not the only ones. But that same business model used to be profitable and now it's not. So something has changed.

[@MustraOrdo]

I don't know if it's an (North) American thing but here in the Netherlands I find Maccas to be more compitent and great. You get good value for what you pay, the service is really nice for a fast food chain, and the restaurants look clean and easy on the eyes. I think it's really region dependent. I'm from Aruba for example and the Mc's there are garbage compared to what I get here.

[@GonzoTehGreat]

If everything you said was true, they shouldn't have any customers, yet they do. A lot of people LIKE McDs and eat there regularly, but as their prices have risen, spending habits have changed, so people are eating there less often.

[@santostv.]

In Portugal the stores usually aren’t dirty,service is standard,food isn’t great but it’s been that way for 10 years imo when everything started increasing in prices we don’t have euro savings we have 2€ savings 😂 Everyone choose mc so lines are bigger so it’s normal taking a bit longer but it always was that way

[@meggriffin4802]

There should be only 2 reasons to eat McDonald’s 1, it’s cheap 2, it’s quick and convenient If you remove 50% of the reason to eat poorly made food (price) it becomes even less appealing

[@cllris]

They've hiked their prices out of greed to the point where people no longer want/can pay it. BK used to be the more expensive alternative to McDonald's here but recently it costs more for McDonald's. I can get a lunch deal with burger, 2 sides and a drink for £5 at BK but at McDonald's it's costs about £7-9 for the equivalent. Makes no sense.

[@AnotherPointOfView944]

BK always has tasted far better than MD for a similar price, so its a no-brainer for me where to eat.

[@cllris]

@@AnotherPointOfView944 exactly now it tastes better and it's cheaper.

[@johnphillips4783]

Burger King is really expensive now, might've been because I bought my last BK meal at service station.

[@cllris]

@@johnphillips4783 not might. That is why you think that. You'll be paying 20-30%+ if not more at a services.

[@helixator3975]

Serving overpriced, tasteless, unhealthy food in increasingly grubby outlets doesn’t seem like a recipe for continued growth.

[@malcky630]

Plus they have got smaller.

[@johngrimes93]

The cost of a McDonalds is crazy. It costs as much as a plate of good quality food, even at 4am after a night out I can find better quality food for cheaper.

[@stickynorth]

I didn't even remember the boycott. I just remember how terrible the food is especially at its higher pricepoint...

[@parshakamarsh]

It's unhealthy garbage and it's not even cheap these days, the prices are scandalous in the last couple of years

[@unCoopervised]

If a combo meal at McDonalds costs $15 and a burrito at Chipotle costs $15, why wouldn't people go to Chipotle? This isn't hard to understand.

[@Mick_Unfiltered]

Their burgers are smaller than sliders at the pub and cost more. Why would you go there?

[@ChrJahnsen]

I live in Denmark, and McDonald's has always been expensive here. I've alway wondered what people meant when they said: "Well, it may be cheap, but ...". It is certainly not cheap. A burger, some nuggets and a milk shake sets me back about €15. In my world, that's pretty expensive for low quality fast food.

[@richerDiLefto]

It *was* cheap in the U.S., but it certainly isn’t anymore!

[@AnotherPointOfView944]

I can get a Full English breakfast (2 eggs, 2 bacon, 2 hash, 2 large mushrooms, 2 tomatos, Baked Beans) for £2.99 at any Weatherspoons in the UK, from 8 am till noon. Their lunch prices are similar. And well made. Why would anyone go to MD's for something that pretends to be a "meal" ?

[@narrgamedesigner2747]

Yeah I found the weather spoons are cheaper and honestly the service is usually quick too.

[@rayaspo4893]

Cheap food heated in a microwave? No ty.

[@joris5429]

I hardly ever eat at a mcdonalds. For the following reasons: 1. It's not that great (just decent) 2. I could eat healhier or better for less money.

[@BetterSubstance]

Another thing to watch out for long-term horizon could also be Ozempic and other weight loss drugs. I mean people are supposed to eat 30% less calories a day when they’re on Ozempic. That’s bad news for all fast food chains

[@aci461]

That’s actually a interesting point I didn’t even think of 😅

[@erikschaal4124]

I figured that would affect fast casual more. (Their portion sizes are huge.)

[@alisdraws]

Nah people who can afford ozempic don't go to mcdonalds

[@BetterSubstance]

@@alisdrawsat least today…let’s wait another 5 years and Ozempic costs only a fraction of the price 😅

[@shirleyapsouris3232]

We ordered two big macs and one small side Of fries...burgers were child size! Bill Came to just under $20.00 !! We are DONE! DONT CARE what deals They offer....also notice they're not as Busy anymore, way fewer customers

[@notfunny3397]

A lot of people in my country started boycotting KFC, McDonalds and pizza hut. Not sure how much is affecting their bottom line, but what I do know is that it's making people notably less obese and also supporting local businesses. Even if you don't at all care about politics, take any chance to stick it to mega corporations

[@dougules]

Fewer people at McDonalds is better for the world. We do have an obesity crisis that is going worldwide at the moment, after all.

[@SebstianMatosek-po2uw]

Higher prices for less quality smaller portions. What do you expect

[@user-zv1mf2py3t]

They stopped selling the big breakfat, that was when I knew I couldnt support this business anymore.

[@BoredomIncarnate1]

It used to be cheap and cheerful, and now it's overpriced and mediocre.

[@malcky630]

KFC is worse still.

[@adambergeron5]

A double quarter pounder meal cost a dollar more than the quesadilla burger meal at Applebee's in my city.

[@hendrx]

According to that logic, I'm boycotting Rolex and Buggatti lol Its either a boycott or people are just broke

[@jojo-pk]

Not necessarily. I can afford McDonald's but I think going to a nicer restaurant is a better choice, now that I'm paying the same anyway.

[@hendrx]

@@jojo-pk that's actually very accurate, why go poisoning yourself at McDonald's when you get Asian food at the same price.

[@jojo-pk]

@@hendrx the dose makes the poison. Occasional fast food is harmless. It's just not worth it anymore

[@hendrx]

@@jojo-pk any amount of fast food I'd avoid like my life depends on it, you're still consuming unhealthy fats, salt and sugar, I don't even wanna know what they did to get the 5 dollar menu together.

[@jojo-pk]

@@hendrx you certainly won't be worse off for avoiding it

[@danmarquez3971]

The nut milk industry reveals a compelling trend. The dairy companies who refused to invest in this industry lost profits and even filed for bankruptcy. There is something wrong with CEOs who cannot see that the business of animal compassion is on the rise.

[@richerDiLefto]

No, nut milk is trash.

[@danmarquez3971]

@@richerDiLefto Why do you think it's trash? Google Trends says otherwise. Plus, in most cases, it is easy to digest, generally tastes yummy, lasts much longer in the refrigerator, is low in cholesterol, high in calcium, and generally reduces the number of doctor visits. More importantly, nut milks aren't associated with the barbaric veal industry.

[@MasterLeong888]

I miss the $5 meals, they have it now but the burgers are just so small

[@LawpickingLocksmith]

Brings back memories when a Hospital in England made a deal with them being the exclusive supplier. Every business has an expiry time.

[@10001000101]

Chipotle is significantly smaller than McDonald's and has a smaller customer base, so just because they are experiencing strong growth does not mean McDonald's will be able to replicate it, there are less people willing to splurge on better fast food than people who will only buy fast food when it's cheap and high value.

[@mrheroprimes]

Mcdonald's has basically hit the limit of what people were willing to spend on fast food. They're also gutting their entire operations in California because they don't want to have to pay the employees the state's minimum wage which is $20 which is currently the highest minimum wage in the US even though Mickey D's is shooting themselves in the foot cause other states are going to catch up to that minimum wage as well.

[@pedrolockup1543]

McDonald’s have so many competitors. Carl’s Jr, In & Out, Jack in the Box etc…

[@steweslaxe-ts6fg]

jack in the box deep fried taco was the bet

[@alisdraws]

I don't think you can call it a boycott if people stop buying a product that got too expensive I think this is just that the population is poor

[@Dr.Styles]

I mean yes I'm more picky with where i spend my food money.. because McDonalds costs as much as an average restaurant nowadays

[@chrisgeyer4002]

American here. Haven't eaten at a McDonald's in months but honestly if they wouldn't just bring the Spicy nuggets back permanently I'd probably become a semi frequent customer

[@user-bu5cs8vf5c]

Ya haven’t mybe been in a year

[@Sashazur]

The only time I eat at McDonald’s is in the rare situations where I don’t have a lot of time, and there either aren’t many other better choices, or I don’t know what the other choices are like. That’s basically only when I’m traveling alone, like on a road trip or switching flights at an airport. It may be bland unhealthy and overpriced, but it’s predictable no matter where I am.

[@chrisgeyer4002]

​@Sashazur i feel that I'm pretty similar

[@wdf70]

Terrible food, terrible prices. For the price of my normal meal at Mcds, I can go across the street to an actual restaurant and get an actual burger for nearly the same price (minus a drink)

[@anthonyfisher1670]

Their fries could outlive the pyramids , if you left them outside , Lol.

[@theli3x]

Well MCdonalds have region distribution and they allways had been cheap alternative to expensive restautarant, well they are same price so people prefer restaurant instead (Im European, not sure about other regions)

[@NighthunterNyx]

where I live normal restaurants are now cheaper and offer higher quality than McDonalds and are also much cleaner......So McDonalds really have a big problem. They need to care about their customer and product in order to deliver value to shareholders...wow surprised?

[@kuroenekodemon]

McDonald’s here in Canada is almost the same price as a sit down restaurant. Let that sink in

[@coastalsandwich]

Since they introduced the just-in-time preparation I rarely bother, it takes them 15 minutes to produce a simple order quite often now. Hardly fast food, if I'm waiting that long the poor quality isn't worth the trade off.

[@imsoboredhahaha]

Good, let’s all boycott this rubbish.

[@cat-.-]

Fries now cost 5, nuggets 10, idk wtf is going on, I’d rather go to BK, five guys, chipotle at this price. Has absolutely nothing to do with Israel

[@venanziadorromatagni1641]

There are two typos in the title. It’s “McDonald’s”, with an apostrophe and the subsequent “is” is missing.

[@GonzoTehGreat]

I mean, it's not like they're an English speaking channel. Oh , wait. 😮

[@rockinmel1]

You forgot the elephant in the McDonalds - vs. Chipotle room: Right now I can buy a Chipotle burrito for just about $1 more than a McDonalds Quarter Pounder or Big Mac and fries. For all intents and purposes the prices are equal, so of course many people will choose the product that seems healthier and responsibly sourced, and tastes better to boot.

[@saitimes2846]

Good job on the McDonalds boycott

[@matthewharding-ew1ts]

Processed unhealthy food. But fresh ingredients and make it yourself. Cheaper too.

[@zeevkeane6280]

There are important reasons or factors which have caused a slow decline however boycotting McDonald’s for their contribution to an ongoing genocide in Palestine is a rather significant accelerator and in the short term, the biggest factor/driver yet. I feel like the essay was a bit disingenuous.

[@steweslaxe-ts6fg]

palestine can pound sand

[@seanivan5421]

The fact that they can return to a price of around €5 for meals shows just how much additional cost they’ve shoved onto the consumer. Why would I want to pay €18 to fill my belly in McDonald’s in Ireland when I know I could do it in France for under €10?

[@frontrowviews]

2:41 “boycotting because of the price of their food” huh? People are not boycotting macdonalds, they just can’t afford their ridiculous prices anymore

[@temptemp4174]

I am one of the people boycotting McDonald's over the Israel Palestine issue. But McDonald's is not the only company being boycotted, coca cola is another major one. Alot of businesses run by Muslims across the west are turning to drinks manufacturers like AG barr (makers of irn bru and Rubicon) as an alternative, so if anyone wants to invest they're a safe bet.

[@ianglenn2821]

@@temptemp4174 islam is morally wrong, they are in opposition to gay people having free lives, they should be opposed not supported

[@comment8767]

@@temptemp4174 Free the hostages!

[@panduvandal]

​@@comment8767lol

[@bwhog]

Chipotle is about volume per order. Not price. The perception is that you can spend less and get more, even though the food they sell costs less to procure.

[@MasterLeong888]

I MISS THE CHEAP AND TASTY MAC!

[@sinocte]

Yeah, remember when it tasted like something more than lettuce and sauce?

[@AnotherPointOfView944]

Your using the word tasty. It never was.

[@yurisei6732]

If you're boycotting something because of its price, you're not boycotting, you just can't afford it. Otherwise, I count as boycotting any company that produces giant yachts.

[@charlieblocher7456]

"Race to the bottom" Good lord, that's called COMPETITION. It's how the market is supposed to work.

[@neilkurzman4907]

Capitalism is like a nuclear reaction. If you leave it to its own devices, it can destroy the entire city. Or provide power to it. It doesn’t really care. Unrestrain capitalism prefers to have a monopoly. And no race to the bottom is not a good thing. Because all capitalism cares is OK the market is destroyed. It’ll simply rebuild itself, but that’s not good for the economy of a country.

[@cathallynch8269]

The fact they didn't see this coming back in 2020 and act pre-emptively shows the pure greed and arrogance of the owners.

[@TheRealBruceLouis]

Why pay for McDicks when you can pay for a much nicer meal in a sushi shop or from an authentic Indian restaurant in DoorDash that only costs a dollar or 2 more.