Tiffany's new jewel of a store

Tiffany & Co.'s flagship headquarters in New York recently reopened after undergoing a nearly four-year renovation. Correspondent Kelefa Sanneh tours a showcase that is one of the jewels of Manhattan.
@TiffanyandCo #HollyGolightly
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[@JamesBrown-ij1px]

I’m not rich! But when I did buy something at Tiffany I was made to feel like a million bucks! The service really IS legendary (just like Holly Golightly says in the movie). 💙

[@christophermyers3758]

I'm not overly impressed with the remodel. I would have used an updated retro 30s/40s Art Deco/Moderne-style with those video screens, thus capturing the elegance of Tiffany's. Perhaps using the Tiffany blue in upholstery or wall panels for the jewelry? Missed opportunity! 😔 I did manage to visit the store in August 2017, during my first visit to NYC, and still have the Sterling silver pen with the T on it, as well as the box, the white satin ribbon and the bag! From the doorman at the front doors to the woman who worked the elevator to my saleswoman, it was such a treat. I felt just like Holly, and I'm a man! I plan for my reboot visit to NYC and would like to see the "facelift" in person, as well as have breakfast? at the cafe... something Holly never was able to experience! 🤗😋 💍

[@jeanghiberti9944]

The architect looks like he’s on his way to an SS meeting.

[@marytheresejacksonlutz2533]

Same thought! Why on earth would he wear something like that. At first, I thought something was wrong with his hands.😮

[@LokVale-123]

💯% agree for a 70+ year old he should know better than to be dressed in that ww2 looking uniform.

[@SuperRisch]

There was a great 60 minutes segment on Peter Marino now 73 years old. He loves the whole leather fetch garments and accessories and proudly wears them daily. It is definitely a different style since mainstream of people wears clothes that fit the norm. It is not your typical sometimes boring white-collar clothes. To each, their own style and he embraces it very well. Plus his design esthetics is beyond amazing...

[@Rm-mq2qg]

One of best architecs in usa!!

[@HeatherDyussekova-zf6kx]

thats what I was thinking. It was weird.

[@mililaniman]

I don't think I could afford to buy anything at Tiffany's, but it would be fun to walk through it and see the different products.

[@lisamcdonald1820]

Are you related to Miss Golightly? That is what they did in the scene in the movie.

[@davidcattin7006]

Some of the silver necklaces are very reasonable. I got my twin nieces each one for graduation a few years ago.

[@joeybaseball7352]

That's the most white privilege thing to say. Black people don't have that same luxury. Once a black person walks into tiffany, he's a criminal, and looking to steal.

[@larrycj4382]

For about $100 (or less) they do have some perfumes and items like pens in the stationary department. Also there is a nice modern bone china mug in Tiffany blue for $100 which would make a nice souvenir.

[@mbgowdy1534]

The guy in the black storm trooper costume. The silly rich.

[@eddieg6436]

He’s WORLD FAMOUS, highly esteemed architect Peter Marino. Calling him “the guy wearing a silly outfit” speaks volumes about how ignorant you are.

[@MrMagi95]

I worked for him he’s crazy period!

[@dynlenoir]

1st or 2nd ... Rich?

[@garywidom]

Peter Marino dresses like Tiffany & Co is a S&M club.

[@oscarzaras17]

I want to window shopping one time to tiffany in New York City, in 2002 and was awesome. I feel like millionaire. 😘😘😘

[@MAGAISKLAN]

I love the new Tiffany’s! Beautiful!

[@rebekkad.2092]

I am sorry - but I loved the old Tiffany's.

[@LokVale-123]

No need to apologize for great taste 🎉🥳👍

[@kdknyc]

I absolutely hate it. They wanted to create their "own" Cartier, and gutted the magic of the old space. Hate it, hate it, hate it!

[@porcelainpanelpro]

I was distracted the entire story by that outfit. You know which one I’m referring to…

[@vass169]

breathtaking!

[@bluesquirrel3919]

Victoria Wirth Reynolds, Tiffany's Chief Gemologist says that 10 caret diamond ring is what love is all about 😂🤣😂🤣😂🤣😂🤣😂🤣

[@___beyondhorizon4664]

Especially people who married a few times 😂

[@rrnn6472]

Lol - I shuddered when she said that!

[@flashflame4952]

IMHO I liked the old world charm the original store had. Been in there a number of times and yes I bought some things too! I'm not a fan of ultra modern anything.

[@OhLookItsJonBoy]

I saw both the old look and recently the remodel in person. It really is a shame they didn't preserve, at minimum, the ground floor. It looks like any glitzy store you'd find in vegas or dubai

[@mukunimulundika5359]

Those are things that catch the eye of the people spending new money. Old money is done. And the retailers are more than willing to leave them behind. They have a business to run and profits to make. And they won't do it catering to a class of people that are handing down the same Tiffany diamond from generation to generation since 1905.

[@lordrobert12]

Your wrong!! The Ralph Lauren store on Madison Ave is all dark wood and class, as is Harrods in London. This is all about modernist scumbags forcing their vision of decor on us!!

[@disappearintothesea]

Old Tiffany had charm. New Tiffany is like a hospital ward.

[@nrp5791]

I agree with others. They ruined the old world flare of Tiffany's. 😢

[@jnf1270]

everything changes, that's just life

[@schuylkillmike8048]

@@jnf1270 True that things change. Just a shame when they change for the worst.

[@nabi5864]

Yeah, I was thinking couldn't the Cosplayer Architect at least integrated some of the original design and elements into it including upcycling original iconic trademark pieces of the fixtures with imperfections and all

[@jnf1270]

@@schuylkillmike8048 I definitely agree with that

[@bredlo]

When your architect shows up with a captain's hat and brass knuckles, FIND A NEW ARCHITECT. He turned a timeless, elegant shop into an Apple Genius Bar.

[@carltonhargro9081]

Oh, Brad ...

[@lawriefoster5587]

Brad...I totally agree. It lost all.of its Class.

[@hsbthree]

Yes his design will keep this place open not dying and in the past. Retail, keep up or perish.

[@richardcampbell5639]

You're right! They had already done a similar kind of cheapening other Tiffany stores, the one in the Houston Galleria for one.

[@arlettegomez4947]

Well put

[@dayglodoggy]

Contrary to a lot of the comments, I like the remodel. While some things are best kept preserved, it's good to update others. I think the remodel is modern without falling into the blandness of "minimalist" design. But it its also not maximalist with visual clutter for the sake of filling space. I think the designer really threaded the needle here.

[@dlight9849]

What's with the Hilter-esque costume he's wearing.

[@flashflame4952]

Noooo not hitler, more like S&M gear!

[@divatudeatl1210]

funny..

[@johnfd0210]

@@flashflame4952 I thought he looked like one of "The Village People" (I mean that as a compliment.)

[@flashflame4952]

@@johnfd0210 lol

[@lisaduffy2100]

He looks like Inspector Kemp from Young Frankenstein!!😂😂

[@GKP999]

Sure is nice to have a rich daddy!

[@LokVale-123]

Unfortunately it seems not to be able to buy creativity and imagination, somehow they managed to make it look tacky and boring.

[@franceswelch5834]

The old way going to waste side so sad..I live the old way

[@mrpeel3239]

The "designer" has turned Breakfast at Tiffany's into Leftovers at Marino's. Ps why is he dressed like he's impersonating a security guard?!

[@LokVale-123]

Or an SS officer from ww2

[@lordrobert12]

The architect here represents everything that is wrong with America and the world!!

[@Rm-mq2qg]

Why??

[@3l3llala13]

Why is the architect dressed like a Tom of Finland character ?

[@Rm-mq2qg]

Style architect always alway.

[@ludovicoc7046]

Marino looks like an extra from "Cruising."

[@imianco8079]

well since i am not buying from lvmh i will not be buying this brand .. all our spending going to one family is not ok.. spread your purchasing power around people!! support smaller up & coming brands doing cool things & there are so many!!

[@___beyondhorizon4664]

Do you know that 90%of the eyewear are made by one Italian company? Lexitica, which on all the brands you can name it. There are a few start up eyewear company in California now...

[@___beyondhorizon4664]

The architect looks like the security guard 😂 with that hat😅. Even if you can afford All the Tiffany, you can't take it with you when you expire. Not even the pharaohs of Egypt. So I'm spending my money traveling the world, experience it.

[@PLuMUK54]

All that money spent on refurbishment, and it ends up looking like most other luxury shops. It has nothing that says "this is Tiffany's".

[@LokVale-123]

Exactly. It looks like any other modern bland store.

[@dh6462]

Why is the architect dressed like a prison warden at a Swingers Club?

[@mokeimusic]

I liked the old store but this looks really good.

[@hawlikd]

I prefer the old look.

[@basilrose]

Fiddling with bling while Rome burns

[@LokVale-123]

Tasteless boring architect, tasteless boring designers, tasteless boring owner! It's lost all it's magic ✨ all it's classic Elegance! Now it's like every other LVMH owned company cheap Chinese trash! Never going back.

[@ruvin7023]

Why does the architect look like m bison from street fighter??? 😭😭😭

[@NC-qc7wd]

What a disaster, the glamour of the 1930s was lost at the moment Tiffany's owner got his son involved in the business which is a typical mafia move. This is something that Trump would do, and then Peter Marino who dresses like a YMCA member. Oh, dear!🤣🤣🤣

[@squirrelnibbler19]

Seeing the epitome of nepotism at work, where a 31yo rich son, is paraded around as an executive; No thanks. I’ll skip. So tired of the super corporations.

[@Music-hy4yd]

So, if your father were in his father's shoes, and you were offered a job with your dad, you'd say no? Family businesses have offered work to its next generation, hence keeping the "family business" in the family. There is nothing wrong with that avenue, especially if the person in the job took time to gain the education and on-the-job training required to walk into that job. People are quick to judge someone's job in life without truly knowing what they went through to get there.

[@hsbthree]

The store looks amazing. Tiffany had fallen in the dark ages. Declining sales, aging client base and irrelevant. Bring in new owners, new design, the global star power of Beyoncé and they are winning. You must change in retail or perish. Just like many of the stores on 5th Avenue that are now out of business, Henri Bendel, Lord & Taylor are two of them.

[@chipmunktubetop]

You didn't see the Beyoncé ads? They were a year ago.

[@LokVale-123]

It's revolting lacking Taste, Elegance, and creativity! No shred of imagination to be found!

[@j6810]

I was going to buy that 10 carat diamond ring but when I saw Beyonce and Jayz on there add campaign I decided not to

[@hsbthree]

@@j6810 I am sure The Carters lost sleep over you not purchasing that ring.

[@sunshine09944]

I'll take that ring

[@Itsreallyme571]

Can't take it with you!!😅 Peter needs a makeover!!

[@davidcattin7006]

LOL! Right? Can't help thinking Village People Leather Man every time I see him. That's just his thing apparently, and he's not gay! Though having a wife and child doesn't necessarily make you not gay ;o) Lots to read when you google him, and a fair amount not very flattering. Regards from Indiana!

[@joeybaseball7352]

1:22, all you need to say is nepo baby. It's much less of a mouthful.

[@lilacchocolate]

I really like the redesign, I wished they used more Tiffany blue on the ground floor though. Maybe a turquoise carpet to complement all the white marble? Even though I know carpet would be a lot harder to keep clean it would feel a lot more luxurious to walk on and see. Plus, it would have been a perfect reflection of NYC Grand Central Station with its turquoise ceiling.

[@stevenwymor1398]

It's gauche. The understated elegance of the old store put the focus on the merchandise. This conflicts with that aim. I guess being the richest man in the world still cannot buy you good taste.

[@FrederickJones-bi1fv]

Damn that was savage 😅😊

[@lewizzrocks]

Exactly very underwhelming, it just looks shiny and glossy…. Nothing of exceptional value.

[@andrewmagnussen8218]

This shows that understated style and taste is dead!

[@mahumike7531]

meh. looks like everything these days

[@jb7287]

HORRIBLE !! Tiffany's should be ASHAMED of themselves !!!

[@suzannederringer1607]

Haven't been there in years, but I remember the dark wood-paneled walls and the display cases. It looks kinda generic now.

[@dsan5825]

More for the 1%. Who cares?

[@AmandaHuggenkiss]

When did Wolverine become a U-boat commander?

[@Tailfeather-Studio]

Oh good, the Apple Store-ification of Tiffany's. 🙄

[@marvinrosenthal6158]

Wow! Nothing stays the same, nor should it. Everything old is new again.

[@ccwoodlands1565]

What is on that guy’s fingers? Looks bizarre.

[@kenholt3859]

Is that the architect or Springtime for Hitler?

[@kewGarden]

Wikipedia says the store was first renovated early this century.

[@mukunimulundika5359]

Bravo Bernard Arnault.... Really a passionate custodian of luxury and glamour. Does it all with such taste

[@LokVale-123]

🤢🤮 not in a million years.

[@natantataii8195]

Mon Dieu giving praise to the Arnault's hahaha. World's richest man but a mere after thought in the bigger scheme of things

[@mmandrac1]

It now looks like all the other luxury retailers. It lost its individuality and old world charm. It's even more awful in person.

[@bmurray330]

Give it time… the store will be robbed blind since it’s in NY.

[@Itsgrantsrants]

The reporter wore worn jeans to to report on this story!?

[@CrankyHermit]

Destroyed it.

[@EnronnSierra]

Been there, but I won't be going there when I win the lottery.

[@j.jcevering5117]

Fire in the basement 😲

[@Greg-qw1or]

Only the Best🎉🎉

[@LazloRolka]

Sacrilege

[@anas.9103]

It's nice to know that luxury is still around...

[@LokVale-123]

Where? Definitely not here at this "new" fake cheap Chinese knockoff Tiffany.

[@mulemule]

*The banishment of the beautifully warm millwork for the (predictable) neutered-sterility of "bleached everything" is tragic.*

[@benjamindeforest9363]

The RUINED Tiffany's

[@nrp5791]

Agreed!

[@lisamcdonald1820]

The ruined Tiffany's looks sterile and has no charm or welcoming atmosphere. I have never been to NYC, but I would have gone by Tiffany's. Not now. Miss Golightly would run screaming from this.

[@lawriefoster5587]

AGREED!!

[@LokVale-123]

💯% agree

[@l-y-d-s]

Marino says he was hired to do away with the "stern & intimidating" atmosphere and all the comments lambast him for doing away with the stern & intimidating atmosphere. The public needs to understand the architect does not decide the 'direction' in the vast majority of cases, it is the owners who decide what they want, an architect consults with an owner at EVERY stage (drawing, material selection etc.) nothing is done without the owner's approval. NOTHING.

[@maboo736]

Young Arnold is captivating me ❤☺️😘

[@sergioguadarrama6522]

So tacky!!!

[@armourwhiteshirtco1027]

silver says its name

[@armourwhiteshirtco1027]

shine on right side trophy with the states mud

[@randb4865]

Not in San Francisco? Why not?

[@lesleymcshanemitchell9651]

Why is He dressed like a Storm Trooper. Very off putting

[@linguaphile42]

Just eccentricity was my take on it. He was quite charming.

[@lisamcdonald1820]

The word for me is creepy.

[@LokVale-123]

SS officer vibes gross

[@aquicktake]

Personally, I think the 1960s aesthetic was statelier and more refined. If they left it the same all these years it would absolutely be fantastic, not to mention a tourist attraction and a perfect representation of MCM. Now, the interior has no personality at all and is bland and generic.

[@armourwhiteshirtco1027]

meaningful heavy

[@armourwhiteshirtco1027]

14k gold

[@hhydar883]

Damn Damn Damn.. now this is what classic and timeless luxury looks like

[@十蘭コメント]

Thanks. ティファニーは映画で、世界的に有名になり、世界的ブランドになりました。

[@colfchan]

This us what love is all about😂😂😂

[@armourwhiteshirtco1027]

silver middle

[@janeoleary8454]

Windows are hideous

[@armourwhiteshirtco1027]

with torey pudwill on 7

[@armourwhiteshirtco1027]

miami lights up

[@lordrobert12]

Gay designers have decreed that dark wood is never to be used in a public setting again because it is too manly & exclusionary!!😅😅

[@williamarmstrong3604]

Walter Hoving must be turning over in his grave!!!!!!!! What's wrong with old world style? Tiffany's in Phila delphia is a bore!

[@lisamcdonald1820]

It is like everything else from the past. The newest generations have no use for things of beauty.

[@hsbthree]

It’s also been CLOSED for years

[@jeannestark6293]

❤❤

[@Stephanie-vn6ir]

I stopped shopping at Tiffany's when they discontinued Tiffany's Perfume!👎😡

[@lisamcdonald1820]

I didn't know they sold perfume. I bet it smelled amazing.

[@joeybaseball7352]

I never shopped there. I prefer Targèt

[@catlover34fl]

@@joeybaseball7352 LOL!

[@Stephanie-vn6ir]

@@joeybaseball7352 I think your name says it all!!😆😂🤣

[@Stephanie-vn6ir]

@lisamcdonald1820 It was heavenly! I used to buy the big bottle, I think it was $125 If you Google it, you will see the beautiful art decco square bottle shaped like Tiffany's building. People are selling it at crazy prices...like $400 and up!

[@armourwhiteshirtco1027]

looks like kentucky derby grey horse

[@francinepassias2378]

Ugh....Ruined....

[@leonk8875]

Wow they ripped out the grandeur and brought in the tacky! The new flagship store looks like the jewelry counter at a Macy's

[@melaniamonicacraciun9900]

Oh yezzzzzz guys, you can bet on it, my very favorite political strategy, treat them human beings like jewels, oh YES WE CAN, most people is expecting miracles from political leaders but true power is within us, manufacturing jewels, the White House is so helpless, seems that the only thing left behind is...push the Red button, only war disputes seeking for enemies to fight against and obey guns lobbies, can we ever dare to dream of any alternative at all? Big question friends

[@return_ofthe_native]

❤

[@amineser-sf8zn]

my chaine

[@brooks8792]

Hope the untaxed 2% enjoy.

[@mauriceortiz8817]

Zzzzzz

[@oceanwoods]

You have to go for 8 years to architecture school to dress like that?

[@donaldharlan3981]

real estate frauds.

[@armourwhiteshirtco1027]

😂

[@armourwhiteshirtco1027]

shame the black trophy 2 times from top

[@jeanghiberti9944]

This entire video screams hedonism, and not in a positive way. Wonder how many homeless people that 10 carat ring could feed and shelter? I find the store’s interior shockingly bright, almost sensory overload. I prefer to shop in a more calming atmosphere. But I will admit it is beautiful.

[@armourwhiteshirtco1027]

super speeded

[@salimovruslan3080]

what shame that shop lost any charm maybe for some one with BDSM outfit it nice but not for mi guys it realy sad what you was done