Henry, Hicks & Gillett | Liverpool's Finances

[@kaziam4318]

Please make another video on Liverpool to show how they’ve improved even more since then financially

[@Dbusdriver71]

Thanks for the Info Davor. If I were owner I would keep Liverpool FC until they carried me out Feetfirst.

[@lohitgulla904]

@Davor Ban i think LFC is signing a deal with Nike which is supposed to be a record signing for jersey than all clubs

[@razer0072073]

@Davor Ban Holy crap that's amazing

[@imranahmed2638]

Sam There are many more serious issues in the world today than the concerns you hold, footie is entertainment, let’s keep it that way

[@imranahmed2638]

Davor Ban some great news, thanks for sharing, here’s to the future of LFC and the success of the club... Oh yeh and let’s bring the title home in 2019/20 !!!💯👌🏼

[@TheKitKatProject]

2016: LFC fail to consistently qualify for the Champions League 2019: LFC make it to a second straight Champions League final

[@Nabiki73]

2019: LFC win their first Champions League Cup since 2005. 2019: Mr. Henry and the FSG politely tell any potential buyers to go sod themselves.

[@razer0072073]

@@Nabiki73 FSG won't even sell for 3b

[@kichiro84]

@@Nabiki73 Klopp Effekt

[@arunanaravaanan]

Update: 2020 Liverpool win their first Premier league trophy

[@rocker1407]

@@arunanaravaanan so yeah things have been okay

[@BruceWooster1]

As an economics student and a football fan, a channel couldn't be more interesting.

[@BruceWooster1]

The level of research in your videos is both unrivalled and even in the positive comments undervalued

[@ansonthomas2962]

Bertie Woodcock So true.

[@siddharthkhandelwal3161]

Absolutely!

[@dailynews.worldlyperspectives]

Yup so true

[@divmathur3612]

The fact they explain in layman's terms and whilst also appealing to economics/finance academia is so brilliant

[@Jim90117]

Hicks and Gillette were horrific, John Henry has given the club room to improve and they’re reaping the benefits now

[@AdarshKumar-nj7rp]

Though I am disappointed they didn't chase after Timo Werner aggressively.

[@Charlie-oq6lk]

@@AdarshKumar-nj7rp really?

[@GedUK]

What a really nicely put together video. Thank you!

[@Tifo]

Thanks!

[@davemarston]

@@Tifo Side question really. What software do you use to produce this animation? I'm a lifelong Liverpool fan (Kirkby lad) but also a multimedia designer. You've done a cracking job with this.

[@edu1113]

At the moment, so proud to have John Henry as the owner of my favourite club

[@natsudama4604]

😂😂😂😂😂😂😂😂😂😂😂 what about now??

[@FirebrandAL]

They've been a really good ownership group for the Boston Red Sox here in the states. On the field - but most importantly off the field and are one of the few teams who DIDN'T go out and build a new facility. Not only has the team been outstanding on the field, but they've really made bank off of it. A few of your old school Sox fans - long running sufferers - don't like a lot of the commercialization - you can buy bricks at the park, Fenway is horrendously expensive (like... incredibly expensive), and you can't turn around a corner without getting sold something - whether it's a photo of you and your friends at the park, food, shirts, etc - but it's also been necessary to keep Fenway viable, but also keep the club competitive on the field. I think a lot of this is what you'll continue to see at Anfield... Henry can be a bit clueless at times, but by sports owners - he's very good to one of the best, tbh.

[@mewsao]

Good to hear. Congrats on Red Sox champion! Hope Liverpool follow. Would be epic.

[@davidtuttle7556]

I hate the Red Sux but it was Henry that made the decision to hire Epstein, the greatest baseball GM since Branch Rickey. Eptein ended 87 Years, then went to Chi Town and ended 108 years. But the Sux won two more after he left and may well win again this year. New Englanders have won so much noe theyve become Yankee/United/City type insufferable. But it all syarted with Henry's decision to keep Fenway and fix it up.

[@pixelxte]

This aged poorly, traded mookie and raised ticket prices, all in the name of payroll flexibility. Wouldnt amaze me if he injects that savings into LFC

[@johnt7630]

This video was made a few years ago. It's all gone gloriously right for Liverpool. John Henry is a winner.

[@stephenmason9527]

And as of 2018, FSG have hired one of the most popular Liverpool head coaches ever in Jurgen Klopp, have expanded the stadium by over 8,000 seats, set the world transfer record for buying a defender, set world transfer record for buying a goalkeeper, bought a player who broke the all time Premier league record for goals in a season, and have made it to 2 European finals (both the Europa and Champions League). So naturally they have been, and continue to be, protested against. It seems to not matter that the club are inarguably on the rise and in a far better situation under FSG, but that they are American capitalists.

[@Freddy_Luger]

Stop talking sense mate, they hate we on the rise!

[@smittenthekitteninmittens2679]

yet the FSG out idiots still exist!!...i think they forget our last owners!

[@mewsao]

Also going to be the first club to announce 100 million profit 💯

[@jbagger331]

Capitalism will bring them victory.

[@joedaresh7470]

Now we are champion league winners 2019

[@masyaf897]

Liverpool FC economy is very healthy right now, no reason to sell the club. The club with Klopp can consistently play in UCL and even try to win it. It can only get better.

[@razer0072073]

80m Kit deal with Nike 💪💪💪

[@cisseshairdresser]

Best video about football finance I've seen. Liked & Rt'ed on Twatter.

[@Tifo]

Thank you! We appreciate your sharing!

[@josephkiboi9924]

uMAXit Football Which software do you use to create your videos

[@alemdinarevic6223]

You are so neat, precise and most importantly correct. You earned another subscriber, keep up the good work! #LFCFan

[@brancochannel5903]

Excellent explanation, super clear, love it. Best ever seen

[@dropbear6740]

And now we are the champions of Europe, Suarez who ?

[@JohansRamjee1]

still waiting for the corner kick

[@tonyneculai4576]

@@JohansRamjee1 =)))

[@aq8048]

He still won the UCL and won more league titles

[@thelonesoldier4518]

And champions of England!

[@hmmer3471]

This season 150m+ and 100m+ from PL & CL respectively. 1st club to cross 250M

[@haroun1329]

Liverpool's total revenue (Matchday + Broadcast +Commercial) for this past season is going to surpass 500M as well for the first time ever. Mark my words!

[@thwalesproductions]

Yet still less than Man Utd

[@lokeyfunny]

Yes, and now we've qualified for 2 finals and won the cup in 2019 :)

[@amvlogz5832]

Yes liverpool been suscesfull club by wining ucl 2019 but it is because of only klopp(liverpool manager) his genius tactics made liverpool win ucl and what job gilet and hicks did for liverpool spends somany money?. By spending somany money for a club is bad idea team will not be suscesfull team need good tactical manager and good pĺayers only

[@J1mduk]

Would love to see an updated version of this video

[@frannydarko2698]

Exactly..That's was thinking and went looking for because I thought he done updates every year..

[@dantheman5745]

Outstanding presentation! I can only imagine what the 2019 sequel would be like, especially after their next shirt sponsorship deal gets worked out. Under FSG, Liverpool will be the model all clubs not swimming in oil money will look to emulate.

[@razer0072073]

Liverpool are now European Champions under FSG!

[@khairulnaim8198]

That's right mate. Hopefully more success in the future 👍

[@advenco344]

lol you typed a comment on this video 2 years ago saying Liverpool need to consistently qualify for the champions league and now they've not only qualified for it 3 seasons in a row, but made it to 2 finals and won the European cup a week ago lol.

[@tonyjoseph5197]

@@advenco344 and about to win premier league now.

[@advenco344]

finest yatchman yup :)

[@robmason9038]

Fantastic. I’d love to see how the last 4yrs has improved things. Middle eastern pre season tours, recent player sales, tv money, champions league qualification and reaching the final, sleeve sponsors like WU all this must make our finances sower

[@timgantumur5750]

We are grateful for Fenway Sports Group

[@ianng4633]

As a Liverpool fan I am always open for investment... as long as they are not called “EVERbright” and have a logo in blue and white

[@beijaflor9313]

Nowt wrong with blue and white, I wouldn't say no way if Liverpool unveiled a retro style away shirt in Liverpool's original blue and white, we should be proud of our origins and our heritage.

[@ethelburga]

One of the best video presentations on the net. Is that Prezi you are using??? Incedentally, you are correct that the club came very close to administration and a related demotion. The problem was not that RBS wanted repayment, they had all but written the debt off. The problem was that Hicks and Gillet were insolvent and if the FSG deal had collapsed because JH became impatient (and he did), there was no one (however much H&G liked to pretend there was) who could have taken over the club and complied with regulations before the salary bill forced administration, as RBS had their own problems and could not put more money in.

[@nadirelzain]

Amazing vid. Simple, easy to follow and to the point. Surprisingly, John Henry is only the 10th wealthiest owner in the EPL!

[@LFCBenH]

Brilliant this mate, well done

[@Sunilaralikatti]

This year Liverpool will have 250m broadcast revenue and total revenues of ~550m. Club kit deal is up next season and apparently Nike willing to pay 80m/yr. They have done incredible work

[@grizzlah]

Please make an updated LFC video.

[@dodge7679]

Great video Joe....A 4yr update in2020 would show how much of a healthy place Liverpool are in and with back to back CL finals and huge sponsorship next season it's looking good at L4

[@curtisseebaran4210]

I like this style of presentation. How is it done?

[@soundwrks]

Excellent video, thank you.

[@JW-pg3vl]

Great video mate, its very nicely put together!

[@DeeSee77]

April 2019 and continued development and improvements all round from the disastrous Hicks & Gillette deal. An excellent, balanced piece as ever.

[@jamesgivens6127]

I know it's hard to stay away from red ink when creating a graphic about Liverpool, but as an accounting man I can't reconcile so much red ink in a positive way!

[@Magicballs77]

Well this probably explains why they couldn't win EPL for last 30 years, team had financial crisis until 2010, then it needed time to achieve level of other top english clubs, and only starting last year we could see them as potential winners. So far, i see that who invest more into clubs, like Chelsea and Manchester(s), gets more power, consequently winning trophies. Pure business, babe

[@Cain124]

Good stuff! Really impressed, continue in this manner with more financial insight for us.

[@dantheman5745]

Small point but...(2:34) in 2010, *FSG* did not pay _anything_ to become total shareholders of the club. John Henry's group was known as *NESV* (New England Sports Ventures) until March 2011. Then it changed to Fenway Sports Group.

[@UjjwalOjhaNepal]

Brilliant job!

[@misspcd89]

That was actually really really interesting and engaging - thank you 👍

[@arrankambo3665]

I just stumbled onto this site today and I'm impressed with the way it put together, Well Done. Would have liked the references as to where you got these figures from though. =)

[@thegauravpednekar]

which software you used to create videos ?

[@alexburky9124]

Feel like this needs an update mate 😂

[@SarniusEden]

Absolutely a fantastic video

[@howlbeast]

BEAUTIFUL PRESENTATION

[@Raevgift]

Well Mr Joe Devine, I just discovered you and your very interesting channel. Subbed and looking forward to more goodness!

[@Deadeye1967]

Cleared things up nicely.

[@scjbirch]

unreal effort

[@parthapratimkalita1906]

thoroughly enjoyed it...thanks

[@samuel96860]

We really need an update on this. Would be extremely interesting! Same with a new United analysis

[@michaelwong8692]

Interesting video, and LFC has now well and truly smashed that shortfall of not qualifying for the Champions League. I hope FSG and Jurgen Klopp stick around for a long time.

[@davidarnarthorsson]

Brilliant video

[@telephonic]

The kit deal is £300 for 6 years @ 50 million a year....25 million straight fee plus we get the merchandise cut to £50 million.

[@Nafeesdrmc]

Extraordinary analysis! This certainly helps to understand why the entire set of aged and higher waged players were sold during the reign of Brendan Rodgers. For that period of mediocrity, Liverpool can now challenge for better players and higher honours under Jurgen Klopp as financially the club is in a comfortable position. Long may it continue!

[@alexanderroberts730]

Can you please do a sequel after the new kit sponsorship?

[@ljt4437]

Would love to see the revenue from champions league now

[@jerrydanstan2539]

that was a wonderful analysis..thank you

[@_CrissoN]

How about an update to this video?

[@jont7137]

Nice video. Would like to see an up to date one on Liverpool.

[@williamhearn4304]

This is fantastic. Would love if you did one up to summer 2019 for Liverpool.

[@Tyson2022]

Good job on the video really easy 2 understand

[@tauseefkiani-]

With champions league this year and sale of coutinho, i think they will be in a much much better position next year

[@UnusuallyAwful]

You misspelt brief 0:52, just a head's up

[@joedevine2988]

Ah! Balls. There's always one. Sadly it must remain..

[@deany1979]

+Joe Devine Another heads up, you put FSG's Net Transfer Spend at £30, instead of £30m

[@marcusfletcher8804]

Great presentation

[@eddiepower3876]

brilliant presentation

[@eminemdrehybrid]

Well done on very informative video

[@mintynp86]

can you do a new one on liverpool now were back in the champions league! amazing work; love watching these videos

[@TrevHassy]

Why are these videos not popular?

[@nicvlcek]

Would love to see an update to this animation, great piece!!!

[@tkzsfen]

Joe Devin, thank you

[@jarvis1508]

Another fantastic video, Joe. YNWA

[@TheSeamusFarrellGiants]

I mean, nice aesthetic and everything, though at 00:53 "brief" and 04:50 "transfer" were misspelled.

[@shafiebux6472]

FSG the best thing ever to happen to LFC. The thought of my beloved LFC going into administration makes me shudder. Awesome video. Can we have an update please because the new numbers will be staggering to say the least - YNWA

[@donaldfisher4441]

Love your videos on the business behind football. Can you give us some on transfer negotiations or scouting networks ?

[@Driverthrotle]

Today Liverpool are profitable club that they can even pay for the most expensive defender on virgil van dijk and most expensive goalkeeper in Alisson becker before chelsea bought kepa arrizabalaga. Also another expensive transfers like Mohammed Salah, sadio mane, naby keita and fabinho that is prooving to be succeses with they are now are through the UCL final 2019 in madrid and EPL tittle contender with manchester city in the same year. They are one of the most powerful footbal club in europe now.

[@khairulnaim8198]

I think Michael Edwards has done excellent job in dealing with the player transfer. Whether it is about selling players or buying a new one, he done it wisely.

[@razer0072073]

Liverpool now need to get in the Champions league consistently.

[@scvboy1]

Mas A How they are like the 6th most talented team in the league

[@PokemonDude880]

Sports Fan they're on of the best in the league

[@scvboy1]

the pokemon dude yes but still the 6th best

[@nobad6134]

We are better run than Arsenal and getting more bang for buck via player transfers. Arsenal are stagnant under Kroenke and Tottenham success under Pochettino shows even with 6th largest revenue, Spurs can still get into Champions League 2 seasons in a row now (and beat Liverpool to CL for several years while Liverpool had financial problems in 2010/2011, 2011/2012, 2012/2013). Liverpool can take advantage of Arsenal and United's slump via Klopp's tactics. City too are also wasting money on expensive players that do not fit into a team dynamic. Liverpool have the best balanced team dynamic vs Arsenal, United and City currently in my opinion. A few defensive additions to add solidity and more attacking depth to cope with injuries will make Liverpool a consistent Champions League club.

[@nemanjap8768]

Oliver Marawueke well we will see how Liverpool will do this year when they have to play more games. My opinion is that Liverpool is inconsistent and that they have poor quality bench

[@brancochannel5903]

Im subscribing now, all videos are interesting. I can see you put in work, hope you get lots of rewards. Thanks

[@HanilPanjwani]

Really nice video. Can you do a video on what happens to a club when they go into administration?

[@3131Hitman]

Do a Chelsea version of this please (:

[@gcoyne8078]

Can you please do a 2019 version of this video. 4 years of transfer sales and increased revenue. Thanks

[@kylehilts06]

Great video. I'm interested to see how liverpools finances could change with the resignation of Ian Ayre and with the higher chance of champions league football under Klopp.

[@ollynathan1024]

Make another one of these in 2019 🙌

[@isakuhadad]

here after 2019 ucl final

[@dohaatletico5684]

Leveraged Buy-outs are a norm in business in United States since early 80s. I don' understand he objection of it in UK as it's something bad.

[@shazaibbiazahs]

Takeover is impossible now. They have grown so much. John Henry and Michael Edwards are the real masterminds behind Liverpool’s incredible growth and success these past few years. They both deserve statues next to Klopp in their own right.

[@unrelatedpopcornfire6655]

great video

[@lelsqueks]

Now we won champs league. Downside gone. Love this video though!

[@dhruvgandhi9685]

nicely presented

[@yahyandebele175]

Tifo Football this video is great... is it possible to do one as at 2020 maybe pretty season ending and then later post season ending, to show how much a league win adds to revenue, profitability and performance etc. Thanks!

[@declancorbally1145]

Could you possibly do a video like this with Celtic? I find these videos very interesting!!!

[@daxlunnus5869]

i don't know what Henry would benefit from selling. the club is running well financially, good points, i'm not an accounting expert, but seems pretty cool.

[@sirius1807]

they never paid the debt as early video says, transfer fees was very helpful, sponsorship from US is coming wildly Henry was a good entrepreneur because red boston sox was managed very wisely and investor had a good trust on him

[@janetjames7863]

nice video.

[@samfederman7469]

Hey Liverpool fans, be happy, because Henry spent so much that he told the Red Sox general manager that he didn't want to pay the luxury tax again so that ended our season

[@ThinDi3sel]

Please make a follow up! Would love to hear your thoughts on whats going on now!

[@munawaralias8980]

Good to know.

[@WVWYONATANWVW]

it's great video!!!, can you renew him to our days

[@josephkiboi9924]

please do more of whiteboard football. Very informative 👌

[@10chc]

Not much to criticise about, but the Benteke sale was not a profit, if more of a break-even. Jordan Ibe, brad smith, joe allen and on a lesser extent, Skrtel provided enough funding to buy Mane without breaking the bank

[@1SpAiNis]

Could you do an analysis on national teams that won past world cups?

[@craigmiller2101]

Khamall Henry 🙄😂

[@jaja5870]

Great video but one inaccuracy - Benteke was not one of the best players, he was a major flop :-) But luckily we sold him and got most of our money back.

[@HonestFarmerLigue1Fan]

He is still sharp but did not fit Klopp's tactic. He was a Liverpool flop but the same can be said about Morata at Chelsea.

[@gavinsaunders3539]

We got bought for nearly less that neymar, madness how much its all changed

[@ronniekincaid8053]

Loved watching that. But could you could of said how much Liverpool Football Club is actually worth now that F.S.G has got the club in a stable situation.