TikTok Ads Tutorial 2024 - Start Here!

[@thegrexican]

Absolutely great the way you explain it. But for a real beginner like me it's sometimes difficult to follow all your advises. Because you advise is advanced for me, I'm literally lost. I stop and watch one segment of 10 sec. sometimes for 1 hour over and over to understand the process, especially the part with the Pixel helper I do exactly as you show, and at the end it does not show anything on the pixel helper, although shopify has the pixel installed. Am I trying to hard maybe to follow your steps? I appreciate your great videos. Thank you.

[@DavieFogarty]

Hi Vasilios, appreciate your feedback. There are subjects that I research where I need to do exactly what you are saying. Learning does sometimes require previous knowledge to stick. If I were to go much slower, a large portion of our audience would tune out. For the pixel helper example, pause the video and research pixel helper videos on youtube or on google. Then come back to the video. Over time, my videos will become too beginner for you due to your experience, you just need to keep learning the basics.

[@VerekEdits]

I followed with him just fine. I'm sure there are other videos that break down these subtopics further if you need a little extra help

[@michaelkillebrew3114]

@@DavieFogarty Very clear info in my opinion. Thankyou

[@anniewhereyougoo369]

The first video who helps me in the digital jungle....you are gold...thank you so much ...bless you!

[@masebando]

You explain things so well, my dog is now creating a shopify store and running ads on TikTok haha. Jokes aside very well done Davie, the community appreciates you so much! Thank you!

[@DavieFogarty]

You almost made one of my dreams come true haha! Thank you :)

[@DavieFogarty]

Would love to see that outcome!

[@xo_oe69]

Best TikTok Ad Explanation video I have ever seen keep up the great work, And anyone who is on the grind to financial freedom STAY STRONG!!!

[@motivationandmeditation.7748]

can we talk about how cool his English accent is... I know we are here for sales.. but that accent.. sweet!

[@superiorlol]

Watched this video and thought it would only be 10min long. I didn’t release the time flying by. Very interesting, Davie. Thank you for the inspiration of achieving our dreams.

[@mateuszgadkowski1816]

Tutorial is amazing, but it would be great if you said it in the title/ description that it is done with shopify, thank you

[@Dr.AMOUR-affirmationspositives]

Amazing content!! Can't believe it's free. I would pay lots of money for the quality of your teaching. Thanks a lot

[@nezzz]

You're a goat homie, started in this whole scene and you explained and answered everything I needed in order to go global today ❤️

[@jbusyiii]

i see how u post shorts and now it's uncommon for u to post videos like this. I'm assuming its because of business peak szn of winter, but anyways still a legend for dropping such value bombs although the busyness. Appreciate it!

[@DavieFogarty]

We will be putting more long form content from now on :)

[@franical]

It's a thorough explanation of starting up ads on Tiktok. This guy explains everything well and works with common sense. that's why I'm subbed to him for great ideas. Thanks for this one mate

[@DavieFogarty]

I appreciate that!

[@shamrock7599]

Great content, thank you! I would love to see a video where you talk about building and managing a typical team for cpg ecommerce brands - maybe in stages, so the team at startup vs $5M+. I can find a lot of info regarding specific marketing tactics, etc, but the info about team building is pretty sparse. Thank you!

[@DavieFogarty]

Interesting idea! We'll add it to our board and see whether there is enough interest.

[@heartguidance]

​@@DavieFogarty A video like that would be super appreciated

[@GainStop]

@@DavieFogarty Yes this would be very helpful

[@tedsimmons5270]

n't stop watching your videos, a lot of useful information 💛

[@blisslimitless]

you address everything when it comes up and its so helpful and clear. thank you so much for this video

[@DrumNation18]

I was watching this and when the video came up with the boyfriend asking his girlfriend if she was up for a movie night, I was like I want to get that for my girlfriend and and watch a movie. That was a very good ad I am shocked at how I want one now

[@drjoedamiani]

I have two relates (but seperate) businesses on Tik Tok. Should I create two different business centers, one for each account? Or should I add both ads managers to one account? I am hesitant to ad both to one business center because if there is an issue, both may get shut down (just like facebook did to me last week). However I am also concerned to create two different business centers because if I use the same cell or some other information that TikTok sees is being used for two separate biz centers then will it red flag also. What do you recommend? Thanks a million!

[@DavieFogarty]

Best to keep them separate just to keep things simple.

[@IAM369IAM]

Thank you so much for taking the time to share with us your knowledge and tips! This is the first ‘ how to run Tiktok ads’ video that I watched. You’ve made running ads feels so much less daunting for me and I really appreciate that! I will just follow your steps and give it a go (without overthinking and stressing about it)! Thank you so much! By the way it’s great seeing you on the same flight to KL last month! What a coincidence 😂

[@doxyen1709]

I was really afraid to get into the topic of managing ads, but I finally decided to watch a video about tiktok ads and I came across your video. I got to say this video is so informativ and helpful. I took so many notes and thought about different strategies, realizing that this could be alot of fun and very very helpful in life if I master tools like these. So thank you very much for this awesome tutorial, keep it up£!

[@DavieFogarty]

Good luck with starting.

[@DanielPineda-bb9op]

THAT WAS SO GOOD - cheers Davie

[@EMPujols]

Finally! Been waiting for this video for so long

[@Radkeee]

A lot of people praise the organic growth opportunity on tiktok. I’ve been trying to get a brand off the ground organically before I start throwing money at it. Could you make a video about how to grow organically for people who may have a lower budget.

[@DavieFogarty]

If you're on a lower budget, Tiktok is still a great way to grow your business. It's a matter of learning what the algorithm typically favours and trying to incorporate your brand into videos that you create. Rinse and repeat and always be studying new content that pops up on your fyp that is similar to the content you want to create.

[@Stephanie-td1qm]

Ok I officially made my first add 👏🏼 let’s see how it goes. Is for my handmade business 😬 if this work, I’m going to continue my dropshipping business. Thank you! Love how you explain everything, to the point and really easy to understand ❤

[@DavieFogarty]

Congratulations!

[@JJ-cs4yw]

How did it go😍

[@HardAsWoodRodolfo]

This is one of the best explained videos i've ever seen about tiktok ads. Great job and keep on the good work

[@ElecTr1fy]

Would love to learn how the facebook ads side of things work at TheOodie’s scale - what does the ad account look like? How many creatives are being tested? How decisions are made with so many things being tested at the same time. Great vid as always 😁

[@minute_flix]

Loved this man!

[@rachwanharb3125]

Thank you for your time teaching us! Happy to learn more from you and meet you one day!

[@yofanavirgianne]

Hi Davie! What a video, this is very helpful and turns out it's very similar with Facebook Ads. Anw, I have been apply a job for Performance Marketing at The Oodie and just found your channel, the founder of The Oodie. How can I just found it now😂 I subscribe right away. All the video you posted very helpful and insightful for a performance marketer. Keep up the good work! 🔥

[@filetofish]

This was so helpful thankyou !!!

[@vladislavstankevicius1897]

Thanks a lot for your videos! Recently found your channel and now can't stop watching your videos, a lot of useful information 💛

[@dominik_wdl]

Yeah, I waited for that video. Thanks.

[@DavieFogarty]

Hope it helps!

[@dominik_wdl]

I think it already did.

[@superiorlol]

Hello. Was machn Sachen?

[@dominik_wdl]

@@DavieFogarty Is the hoodie you are wearing from the oodie?

[@DavieFogarty]

@@dominik_wdl yep our new boucle range

[@bens3765]

Keep up the good work, love from serbia!

[@JinJin-os3uz]

Thank you for the video DAVIE. I am just wondering, how can we target audiences from overseas such as UK, US from Australia?...

[@adrianzyskowski1989]

Lol the rain outside your house gives me chills

[@felk9789]

for a beginner 50dollars a day is huge, but thats ok, question is after how many days should we shut down a campaign without any sales? (your strategie is followed step by step , the creative are ok and the website is above all dropship website in the same niche), thank you for your answer

[@DavieFogarty]

Understand your unit economics to know your profit margins of your product and realistically each campaign should only be spending about 3x your cost per purchase to find a sale within your audience.

[@ify1072]

Got the notification and shouted THANK YOU

[@Shoab-r1q]

Good tutorial ❤

[@ivandarioify]

I'm having the "value" option disabled too, right on the "Bidding & optimization" section any idea on what to change or what to do to activate that option?

[@raresp.5096]

Wow, exactly when I wanted to know about TikTok ads you just posted about it.

[@JJ-cs4yw]

Just something that came to my mind now, where did you learn all of this? Did you go to university studying in this field or did you learn from coaches?

[@DavieFogarty]

Trial and error over time of running my brands and learning from experts and specialists in each field. Universities don't teach this type of stuff!

[@Randomguy5480]

What do you do if your Google ads account got better results then this TikTok ads account but no conversions ? 95 clicks 15k impressions CTR .62% AVG CPC $1.53 cost $145 total If anyone ever reads this please explain why I haven’t seen anyone convert 95 clicks on the website . Thanks 🙏

[@ericricardo]

Hi, I loved the video. Thanks. Can I use a video from an influencer that bought my product and made a video? How does it work?

[@DavieFogarty]

Yep you can! It'll be part of the agreement you send them if they are large creators

[@matthewfeng1621]

Thanks Davie, awesome tutorial!

[@VictorOwolabi_]

I’m having issues creating an ad account… as my region isn’t on the list. Can I put in another different region?

[@DavieFogarty]

Use a VPN, but just need to be careful that you need to remain on that similar IP address.

[@VictorOwolabi_]

@@DavieFogarty And I guess I'll need to get foreign numbers and payment system so I'll be able fund my account in that countries currency yh?

[@ivanallen4248]

Amazing video, thank you so much! I have a question about setting up TikTok ad accounts. Around 1:30 you created a tiktok for business account but later in the video ( 16:20 ) you recommended setting up a new account and linking it to the ads profile at a later date to build a profile and brand awareness. So just to clarify, can you create an ads account through shopify, and create a seperate tiktok account and link them after?

[@DavieFogarty]

Setting it up through shopify helps to link everything together, but you'll need to have your tiktok for business account to set up the campaigns.

[@lukebohemian]

We had a little issue with the pixel helper.... after getting in touch with support and numerous chats back and forth, we found that you had to set up privacy setting and give your customers an option to opt in or out for cookies. Once we had this pop up banner installed and accepted. We could see the pixel firing.

[@DavieFogarty]

Great work taking action on solving a problem!

[@BlueCollarShit]

I would love if someone could explain to me. I’m trying to set it up and I’m having trouble getting to where I can see it firing

[@fryderykszczebel3099]

If I want to target in US but I don't have address there can I lie on this or I will have some problems?

[@DavieFogarty]

You can look into using a VPN when setting this up!

[@simntonic]

Amazing video, super clear. Thank you for that!

[@fabianandreoni7088]

Great Video, Very Valuable

[@joycenjoki2061]

My mentor. thanks alot for the value

[@moniquejones1538]

Hello, I thoroughly enjoyed this video. I am having a problem. I have ran two ads and my ads account is not spending it's been five days, what do I need to do?

[@DavieFogarty]

Best to create another campaign or duplicate it so that it refreshes itself and gives another chance to spend. Always turn off the previous campaign to prevent unnecessary spend.

[@moniquejones1538]

@@DavieFogarty thanks for replying. I think I will join your channel. I appreciate you. Do you have a video how to create Facebook ads? Thanks again

[@arturohernandezthatguytury3784]

Hey Davie great video 👍🏻, but i have a question. What should we do if im a real estate professional, how do I go about getting a pixel or do you have a training for realtors ?

[@DavieFogarty]

A pixel is needed if you plan on driving traffic to a landing page. It doesn't matter what niche or industry you are in. If you plan on driving an audience to a website or app, then you can apply a pixel.

[@MichaelOrtega99]

Thank you for all the knowledge you are sharing with us, it allow us to go further in life and have the means to help others!

[@DavieFogarty]

Happy to help!

[@pathumnwickramasinghe2661]

See after pissukanna interview 😌 srilanka 🇱🇰

[@KamerD55]

Hello Davie! Do you put an ad creative in each campaign or in each ad group?

[@DavieFogarty]

Within the adgroups.

[@israelanter7101]

i think i just see the most importent video on youtyoub rigt now you are awsom thank you

[@anunnacy]

Nice vid dude. 👍

[@kingalex2083]

Question Davie. I have been banned from Facebook because I can’t confirm my identity. I input the code that was mailed to me by FB. Then they still want me to get a note notarized to confirm my identity. I feel like they just make it hard for us to sell. Is there any way to bypass this?

[@DavieFogarty]

Unfortunately you'll have to go through this process hwich is why fake or new random accounts are difficult to advertise. They are becoming much more stricter on security and fake accounts

[@TerrysTwigReviews]

Amazing video man. Can you tell me if this works with SquareSpace? If not, i may have to move my shop to Shopify. Thanks!

[@DavieFogarty]

It will work with any platform as this guide is to run ads to a landing page.

[@alisufyan1978]

Thank you for this Amazing Video!!!

[@brnkx]

CPM cheaper than on Facebook, but CTR way higher on Facebook

[@jordanhanson316]

Hey Davey, do you think you can do a Part 2 of this? I feel there is more advanced info. How many videos should be in a adset? Like is one enough or more is better? How do you do spark ads etc. Thanks mate!

[@DavieFogarty]

Creatives die out much faster on Tiktok so you;lk need to cycle them through faster. Spark ads is simply a chosen button in the creative end to choose videos you've already posted on your page to be turned into ads to retain the engagement.

[@jordanhanson316]

@@DavieFogarty thanks so much mate, is this actually you replying because that’s insane if it is! I’ve run spark ads and it seems like such an advantage over regular ads! Like unless you are seeing higher conversions with normal ads shouldn’t all ads be spark? Because it builds on your like, audience etc. thanks so much bro!

[@michikerne618]

Hey Davie, I'm just getting started with dropshipping, have a few questions for you and yes it would help me so much if I had answers there. . I have 800 euros for TikTok Ads. Is that enough to get started or scale up? Should you do split testing on TikTok or go straight? What do you think, use ABO or CBO? Or both? How expensive can my product be? So as low as 49.99? Thank you from the heart!!! 😄😄☺

[@DavieFogarty]

Dropshipping is considered a low barrier starting cost which means that you definitely have the potential to run ads with Tiktok ads with the amount you've mentioned. However, it may be best to focus on a high-value skill instead to increase the amount that you have in surplus to start your business to ensure you are not working with scarcity.

[@michikerne618]

@@DavieFogarty Yes, so in fact it is so true! Totally! I have even in an emergency 1k still freely available. I think if I have found a good product it will run well in a few weeks then maybe earlier. How long should I run CBOs or ABOs? Love greetings :))

[@fettah7908]

@@michikerne618 how did it go?

[@googipet]

So the example you showed is top of funnel, correct? How many other campaigns do you recommend for middle/bottom funnel and how narrow of an audience should we target?

[@DavieFogarty]

These days you'll only find yourself with a Top of funnel and a Middle of funnel.

[@peekpeace]

Nice content, however I have a question about daily budget. Should we pay for CPA and other CP's?

[@DavieFogarty]

You could think of your daily budget based on whether your testing or scaling. A good start would be 3x your Cost per Purchase which will give you enough budget to make proper decisions or get enough data.

[@sanikohen4814]

Hi Davie! Love your content here! Do you think you might do a tutorial for running ads on TikTok and/or Facebook for patient/customer/client conversion that brings them into the office ?

[@DavieFogarty]

The principles remain the same Sani. You just need to craft your offer differently and if you were planning on doing so, you of all people would know what that is.

[@petar5574]

Hey Davie ! Is it necessary to register my shop in the beginning? Like getting a trademark and all that stuff

[@DavieFogarty]

It's important to check to see if your name has already been trademarked, but other than that you won't need to do anything fancy in the beginning. Just pick a name and launch your store.

[@mandyann74ac]

hi Dave or anyone else that sees this question and can help. i am currently following the campaign section of the tutorial. on the tik tok ads manager, the promotion type section it has changed from when Dave did it. on the page Dave shows, the promotion type has 3 option: App website and external website. on my page i only have external website and tik tok app options. which one do i choose? im thinking external website but would rather be sure. thank you

[@DavieFogarty]

You would choose external website as you're feeding traffic to your own website.

[@qaiedkapery1654]

how can i setup tiktok if it says not compatible on shopify

[@3driba]

Good explanation. I mostly know all these things since they are similar to FB ads, but its a different platform, so thanks for educating me:)

[@DavieFogarty]

Tiktok has made an effort to replicate facebook so that the transition wouldn't be so difficult.

[@Giovani90]

Loved it! Thank you for this. I am interested in a one on one session is that possible?

[@DavieFogarty]

You can either consider joining the mentorship community here 👉 kzbin.info/door/-JHxwWL4-WoqyQIYsBvTbAjoin Or you can go to Mentorpass and search for my name.

[@ByeByeMozzie]

Hey Davie thanks so much for this video it was so helpful. Do you have any advice / a video about how to stop having your shop fb and IG store denied?

[@DavieFogarty]

Unfortunately with dropshipping stores, its normal as it doesn't generally meet their terms and conditions.

[@miranmemis4891]

Hello would you like to get in touch and talk a bit about ecommerce (I don’t want to sell you an course haha)

[@thedanielbudai]

Thanks for sharing the video, I think there aren't many great videos about this topic on KZbint yet. It's funny that TikTok's recommendation for ad spend should be neglected, I guess they just want you to spend as much money as possible.

[@globetrendz9362]

But then it will be very helpful if you can be able to spend more than there suggested budget because of productivity and result. i tried it in the past and the only ones that performed well was the one that has there suggested minimum ads spent limit. your spend is based on your niche can you tell me your niche?

[@dynamics9000]

I found your channel very educational and worth subbing. thanks for the apploads ! a fellow creator

[@ruthsusername]

thank you so much

[@camerongrant5421]

good job man!

[@RayChism]

Can you point us in the right direction of properly acquiring the correct metrics like BEROAS Target CPA etc etc?

[@DavieFogarty]

You can definitely watch videos on KZbin that will teach you how to calculate this or using an app like BeProfit.

[@Lifeisone93]

Thank you so much David, very informative video, I just subbed to your channel, Quick question I did everything you did but when I clicked submit I stayed on the same page, it’s that ok or I’m missing something??, Thanks In advance

[@DavieFogarty]

Might be worth joining the free group in the description and show this in more detail!

[@charles-edouardletourneau7234]

Love the fact that you give real instructions and complete tutorial without asking for money

[@Zeniforest]

Hi Davie! Absoluty amazing content! I started dropshipping in January! Thanks for all the help. How can i get my hands on an agency account for TikTok? Even also for FB would be nice. Do you have any recommendations ? Thanks again Davie have a lovely day now :)

[@simonmlynar9058]

Hey, super video. I would like to ask if it is possible to target a US audience when I am not living in the US. How many videos do I need to start TT ads? Thanks.

[@DavieFogarty]

Either using a VPN, or finding an agency account will enable you to target a US audience.

[@rashid25492]

Hey Davie I notice that your Click through rate in the video is low but you still have sales. Other Ecom Shopify/ Dropship KZbinrs recommend average CTR of 1%. So is CTR a metric that's not that important if you have sales and your ads are profitable? Also I have been running ads on Tik Tok and notice when I put multiple ads in a ad group it didn't spend the budget the best and got me a low amount of clicks. Which is different when i run 1 ad per adset my CTR is above 1% and get me more views. So do you recommend multiple ads per ad group or just 1 ad per adset?

[@DavieFogarty]

It does depend on your niche and your product pricing. In the end, it does matter if you have sales and are profitable, but if you aren't getting sales, then you will need to be looking at other metrics to gain a better understanding of whether or not you are benefitting from running your ads.

[@ryanclarkin6890]

Hey Davie, this video is legendary. Is the Spark video sufficient if I want to retarget people who have already seen my (organic) videos on my account with ads? I've built up a pretty decent audience and would love to find the best way to get my products in front of them :)

[@DavieFogarty]

Not quite used as retargetting, but more so able to utilise the curent organic social proof on the ad itself.

[@jameshatzigiannis5672]

Can you clarify to create a personal tiktok account first or business account, I believe it was at the 16:15 mark of this video. Thank you!

[@DavieFogarty]

A business account will give you further analytics, but a personal tiktok gives you access to trending sounds which can help push your brand further.

[@DrDangleyLegs]

Hi. this is really good material. You mentioned that you set the ad budget based on the price of the item. But should you not take into consideration the purchase price, and not the sale price? For example, I buy something at £10, and sell for £50. by your advise the budget should be something like £30. However I only paid £10 for it. Does this not matter into the equation? Thanks

[@DavieFogarty]

It does matter, but you should be looking to spend more these days before killing a campaign unless the metrics are absolutely horrible.

[@RodrickSmokesDank]

Tremendous. Thanks

[@DennisHrundovskyy]

Hey man what is a good number for each of the measurements that you described like cpc and cpm

[@DavieFogarty]

This will depend on your product and niche. Every niche has different metrics and this can range quite widely. There isn't any set answer for this without asking for more information on what you'd like to do!

[@Surfpaints]

Thanks Davie, my one query I have here Did you upload the 3 ad creatives in the same Campaign you just created? I only saw one ad added and then submitted for review. How did you upload the 2nd & 3rd Creative in the same ad group set to compare the most effective?

[@DavieFogarty]

Yep normally you would add them all in order to help the algorithm to choose the best one.

[@0cqdow702]

Hey davie, amazing and informative video as always! i just have one question - I got banned from facebook permenantly because my account was fairly new, do you reccomend i try with tiktok or is it not a good option for begginers? thanks 🙂

[@DavieFogarty]

You will need to decide whether your product has channel fit and trend viability before just deciding to spend money on the platform.

[@umarmir3161]

Well explained! But I’m facing a problem I can’t find United states in target location ? What’s the reason please guide me

[@manuelmanuel3968]

Use agency account. If you need one I can help you.

[@VictorOwolabi_]

Can we change the ad video into something else from the original video we used to launch the campaign?

[@DavieFogarty]

You can, but it resets the learning so you're better off creating a new ad creative and turning off your original one.

[@VictorOwolabi_]

@@DavieFogarty Okay, that makes sense. Thank you 🙏 so much.

[@SLASIBRO]

I see you pissu knna interview 😃

[@Techahoisoultions]

I have a question about cost per result. Does that mean that TikTok spends the money for the ads plus wants a share of the money I earn through the buying process? But my margin goes downhill doesn't it?

[@DavieFogarty]

Cost per result is simply the amount of money spent for the result (purchase on your website) to occur. It does not take a share, but you are paying the platform to advertise your product.

[@allaboutdogs73]

Okay, I followed your steps to creating TikTiok ads and 80% of the clicks are just sending bots to my homepage with no website interactions at all. I tried different campaigns and got 5 conversions but no sales. I'm starting to wonder if TikTok is just sending bots out instead of real live TikTokers clicking on the ads.

[@DavieFogarty]

It will send bots to your landing page in order to verify and validate. Conversions would be considered as sales, so maybe you might want to consider adjusting your campaign objective. Also could be worth downloading an app like lucky orange to see what actions are being made.

[@techychemistsoftware]

Thank you.

[@meganshuler770]

interesting thanks

[@sixfigures3087]

Davie just wanted to ask if i set up with a UK account how will i be able to advertise in USA also? & do i need a normal tiktok account separate to an ad account?

[@DavieFogarty]

I've heard a VPN can work well or using an agency account.

[@unknownkash3127]

do you recommend tiktok or facebook ads for more sales?

[@DavieFogarty]

It'll depend where your product has a better fit, but either channel shouldnt be slept on.

[@ivanallen4248]

Is there any functionality to having duplicate ad groups with the same targeting and same ads? Or would it be just as effective to spend 2x on one of the ad groups. I am wondering because I currently only have 3 creatives id like to test for a product but I’ve heard people say it’s better to post 5-10 vids in a campaign. So should I run duplicate ad groups, spend more one 1 group, or is it best practice to have more than 3 different ad creatives.

[@DavieFogarty]

Duplicating adsets helps you to find similar pockets within the same audience groups and would ideally only be done if you knew you had a winning/profitable adset.

[@ReynaJorgenson]

Under promotion type, I cant seem to figure out how you got the tik tok pixel to pop up... and I followed every step in the video. Does it matter if I don't have that?

[@DavieFogarty]

You definitely need a pixel if you plan on advertising, otherwise you will not be able to record any data you bring into your storefront.

[@סהררחמים.שיטתהנץ.הסרתמשקפייםבד]

THANKS! :)