Tim Cook Discusses Apple's Future In China I Fortune

The Apple CEO sits down with us at this year's Fortune Global Forum to discuss innovation, Apple’s successes and challenges in China, and what’s next for the world’s most admired company.
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[@jamespharris2494]

Tim Cook is underrated. I am included in that group that underappreciated how hard it must be to lead that huge company. I was wrong.

[@williamedwards1128]

Apple is an American company helping, aiding and abetting the Chinese Communist Party regime. In China, Apple has literally prohibited Chinese patriots who are in the streets, demonstrating for their human and civil rights from using AirDrop to communicate with each other.

[@bldomain]

The Chinese has acquired high skill in manufacturing while Americans skills are dropping because manufacturing jobs has left US to Asia for decades. However, not all is lost, Americans have acquired great keyboard skills in making bullshit comments in social media. America is still great.

[@samalenyo]

Case point. America is great on soft products like movies and music and to many extent propaganda. 😂

[@peterczm1]

That EDM intro was everything!!!

[@alejandrogianni8362]

Instablaster...

[@jeffcampbell6847]

It was extraordinary to have Cook interviewed in Guangzhou. Blooming Guangzhou economy.

[@wildreams]

Tim Cook is underrated. If Google, Amazon, Microsoft etc has a supply chain genius like Tim, they'd have conquered the world. I have no doubt.

[@Btt8]

wildreams Amazon will overtake Apple as the worlds largest company. It's just a matter of time.

[@Harihar_Patel]

Bezos > Cook, in every damn department. I would take Bezos over Cook any day. Amazon will conquer retail within the next decade.

[@wildreams]

Enjoy your Amazon Fire phone.

[@legendaryxv2822]

underrated your ass

[@scottyee707]

Are you high? Apple makes shitty products now.

[@onceappuonatime]

27:01 This is possibly Mr. Tim Cook's most excited state ever seen in public.

[@orangutan324]

Thanks.

[@ddddeng1989]

Feel great to see he has a fair view on developing countries. People should always be open minded to those they’re not familiar with, always thrive to learn, to understand and make positive progress for mankind. But please, Mr Cook please hire more skilled programmers for iOS and OS X...

[@KrishnaAdettiwar]

Apple has pretty much the best software engineers in the entire world...what the hell are you talking about lmao

[@noahpatterson5667]

That didn't age well at all

[@dec13666]

​@@KrishnaAdettiwar I agree with you 😂👍; plus, what _"developing countries"_ is he talking about? 🇨🇳? When did he write that comment, 1980? 😂

[@dec13666]

​@@noahpatterson5667 I agree 💯😂👍

[@michaelstevens630]

Make it cheap to make - sell it at high value, no matter the human costs. Welcome to Apple and all other US companies.

[@huangfeilung]

Tim is doing much better than Jobs. He prolongs Apple’s domination and keep its innovative enough that it can compete with the rivals with the elegance of international brands should have.

[@hawlhu]

每天都要來回訪一下的說，馬上按個讚的說

[@yizhou835]

夕垌凼姬 因为他遇到的东西让他觉得愉悦。

[@MrLetnum]

I like him talking about China

[@user-ix5wr5vf1v]

LISTEN, UNDERSTAND AND PARTICIPATE

[@legendaryxv2822]

This guy is a legend.

[@saskiavanhoutert6081]

Yes I like to participate but somehow my private-life is troubling it a little bit, Tim Cook, kind regards. Did you like that new formular to make the new I-Phone, it's somehow better resulting.

[@sabriritonga8734]

we can see how becarful Tim Cook explain betwen Apple and China, showing to us how important China for Apple :D

[@ethanmerritt1936]

I love Tim 😍

[@rainilima6396]

I love still stove job

[@yusufmalik2840]

'Who would want to have a worse experience?' lmao

[@samanthay9737]

welcome to Canton

[@smoothieburkko2182]

大写的广东（GuangDong). 装B专业户？？

[@steaklover9509]

作為家鄉在番禺的港人 我更喜歡Canton這個名字

[@yizhou835]

smoothie burkko 华人圈子里说广东话让你逼格更高。

[@dawnglianapachuau6433]

yes! feels great! first view,first like n first comment.

[@saskiavanhoutert6081]

The new I-Phone 14 is made better again with a better focus for photo's, clearly there is progress. KIND REGARDS.

[@venkatbabu186]

China because of overall technology skills consummation.

[@ko4530]

His speech basically can be applied in general-Humanity Values!(towards the end)

[@dec13666]

_"The most advanced country 🇨🇳 worldwide, arguably"_ [Tim Cook]... And this video is 5 years old, by the time of writing this comment...

[@saskiavanhoutert3190]

Apple creates jobs, that is a positive part of the company and it gives prospective

[@saskiavanhoutert6081]

Cables are interesting make Glassfibrecables instead of copper, the transmission is better, it's cheaper in fabricate and faster. The whole world can take that new fact in prospective.

[@MANJEET19891189]

in iPhone 11 the default ringtone should be changed to increase the sales and to make consumers buy!!!! give thumbs up if you agree

[@bikchan6217]

Fortune the Chinese!

[@saskiavanhoutert3190]

Apple mak(d)e new engineer-products that are awesome in use and refines people's live

[@ivancarlson953]

"Remember 'fair market value' means a selling price for an item to which a buyer and seller can agree. If people didn't buy Apple products because of the unfair price, then Apple would have no choice than to lower the price." Oh wait, he didn't say that.

[@honewhetstone1732]

It’s not just about valuation, it’s not just about supply chains. It’s about the legacy of quality that Apple has maintained for several years under Jobs. I loved listening to and watching Tim Cook talk about the future of tech, but today, looking at the massive drop in quality in Apple products, I cringe. Apple needs a tech person at the helm of affairs, not a person who just wants to keep his shareholders happy.

[@ddddeng1989]

Now that you see workers in China are highly skilled and contrasting with your American software engineers...

[@mehrshadvr4]

Peter Chan he's full of shit.

[@limcharles9730]

errr, software engineering is outsourced to cheap labor in india...

[@ashokkumar-zu8pq]

Lima, Indian Techies are high skilled than any one in the world. We are cheap to buy, but gives to best. After USA , India is the country have large number of IT companies

[@limcharles9730]

well, there's low value IT jobs that are usually outsourced to india and there's the high value high tech high margin jobs which usually does not involve india

[@ashokkumar-zu8pq]

Hoo, Isn't it ? then Google and Microsoft why they do not find any best CEO's except India. Did Google and Microsoft are cheap Tech companies ? fine ..Majority of Tech employees are Indian's in USA. If u wanted to know google it. Show me one CEO to American tech company ?

[@avicennam7708]

There is problem with china's policy, so not allowing business to take advantage of the Chinese people. I do like Apple and like Tim.

[@jazstock421]

Tim cook makes me want to have an iPhone.

[@markmark5269]

8:20 and 9:30 must upset the China haters ...

[@ImprovingAbility]

"The number one reason why we like to be in China is the people. China has extraordinary skills. These are some of the most innovative mobile apps in the world, and the entrepreneurs that run them are some of the most inspiring and entrepreneurial in the world." Quite the patriot, Tim Cook, isn't he?

[@brainwashington1332]

Every Murican patriot should support the discourse of wearing a face mask during a pandemic

[@michaelg4158]

Praising another country doesn't mean he's unpatriotic towards his own country. Sometimes truth is very hard for you to swallow but you'd still have to swallow it because they're facts on the ground and Tim Cook was just a messenger. Hiding your head under the ground and being delusional wouldn't help you to beat the competition.

[@deathless3518]

What’s wrong? Does the truth hurt?

[@eddiethefoodie9575]

Mutual win-win ? Isn’t that redundant?

[@hirbodhosseini742]

i hear pop smoke everytime this guy says foreigner

[@DimitarBerberu]

Huawei's main competitor (for the time being)

[@CFC_44]

Think its the other way around. Huawei's now non existent in The UK, US and USA.

[@GayMarriageJOKE]

Alex Jones rules

[@frankmojiavio5950]

the future of application is not base on the internet ...

[@MarjorieGarciaOlaran]

🐉

[@AHHUAT2]

did tim cook just join China's central politburo? he really having a hard sale for China...haha

[@noahpatterson5667]

I would be saying wonderful things too about that country especially the amount of money they pay me

[@truthteller6182]

He is doing still despite the threat from American deep state. He might be making lot of money.

[@larry817]

I can’t wait till I see a iPhone made from USA start to finish

[@randomname931]

it'll cost 3x as much which means they won't be able to sell many and the company will go under.

[@sacreddragon69]

Think about this: “ Where are the RESOURCES for Apple devices coming from??????? “ the resources are not coming from China- think about it. #investinthe country that youresourceshavecamefrom.

[@mdmuzamil2901]

Tim Cook body shape so different its look like 25 year old boy

[@chuchu36]

people of China can't see this KZbin video

[@NN-cq3vj]

no they can't but they saw the actual event, lol

[@depprai9362]

You must be Indian > olo fake ppl.

[@joannawang2287]

I am in China...

[@jagicyooo2007]

Audience in the video saw it live

[@Valelacerte]

Yes, Tim; tell us all about Apple giving all user data to China, the champions of human rights and freedom of information.

[@jamespharris2494]

China is fixated on moving people out of poverty. America's fixated on giving the rich money at low interest rates.

[@xiaoqi719]

well...I'm leaving iOS for Android because I Cannot access VPN reliably on iOS. Shame on the decision to curry favor and kowtow to censorship.

[@Oneness100]

You are such an idiot. That's not censorship, all they did was to pull apps that didn't have the approval of China's IT Ministry, once they got approval then they could repost them. Also, check your grammar. What's "curry favor"? Also, it's not kowtowing,, that's a little extreme. They didn't want to offer apps that weren't approved by the local government. Nothing wrong with that. it's called complying, not Kowtowing. you are just grossly exsagerrating what they did to fulfil your own igorance.

[@xiaoqi719]

Oneness100 hey your mouth is full of shit! If you dont understand curry favor, look up in the dictionary if you have any. If you say that is not censorship you are not fooling anyone else but yourself.

[@Oneness100]

But how does it apply?

[@Oneness100]

You through out words but there is not relationship to what they did and what you THINK they mean. let's look up the words Kowtow, that definition means that Tim/Apple acted in an EXCESSIVELY SUBSERVIENT manner. By doing what? What did he do that was EXCESSIVELY SUBSERVIENT? It also sounds a little on the subjective side, which means that one person thinks something is excessive and another doesn't. So eactly what did they do that was EXECESSIVELY SUBSERVIENT? Curry favor. I don't how you are applying that. The probelm is you just threw out some terms with no explaination on how they apply to what was done. Assholes like yourself tend to do that to make yoursefl feel superior. Media people do it to get clickbait articles because if you put the word Apple in a headline, it gets a lot of readership regardless if the information is acurate, truthful or not. You seem to have fallen in the same trap as the media that put out clickbait articles.

[@Oneness100]

Have you gone to Apple's App store and see if they have any VPN apps posted? I don't know how long it takes for these apps to get approved by the Chinese Ministry, but that's most likely what Apple is waiting for and it's not THEIR job to get that approval, it's the 3rd party app developer's job to do that, All Apple's doing is acting as a retail store outlet that offers apps for their OS platform. If they find an app that contains malware or is not approved by the Governement in the country for which they operate, then they pull it until the app gets approval or passes their criteria. I wouldn't find that wrong in any way for them to pull it. I wouldn't want to use software that wasn't approved by the government of the country I lived in or contains some malware or some other malicious capabilities. You have to put yourself in the position of Apple and how they don't want to get banned or their App Store shut down for selling innapproprate software for that market. They are just acting in a proactive manner to prevent anything more severe. Android OS is a pile of shit for many reasons. But if you want to leave Apple's ecosystem and take your chances on Android, that's your decision. Good luck. But I don't have to worry about the problems in China because I don't live there. But if they did the same thing in the US, I would understand that they have to be compliant to whatever laws and policies in the US and that's all that is. Stop making it into something more than it really is. You just are making a kneejerk reaction to a short term issue that will probably work itself out soon enough.

[@TheunknownMercenary1]

bonze

[@jqyhlmnp]

Is China not a cheap country for outsourcing or is Cook lying ?

[@jqyhlmnp]

9:44

[@Onlinesully]

darktennisball They do pretty much all of their manufacturing in china. And also there are many app developers there.

[@randomname931]

wages are lower, but that's not the only factor. as Cook said, highly skilled workers are abundant in china. there's also excellent infrastructure, supply chain and political stability reasons. you can get lower cost elsewhere in the developing world, but they are nowhere near china in terms of the other factors.

[@belligerentinstigator944]

Oh yeah, Tim Cook, who went to China and praised how open the internet was in one of the worst rated countries in internet freedom in the world. We should all believe him.

[@rh5340]

There is no freedom on the internet, you are either surveilled and/or exploited by the multinational internet conglomerates or surveilled by the state. The so-called internet freedom is just a justification for the colonisation of the neoliberal power. It's so disgusting to see how some westerners still praise the 'liberalism' of the silicone valley. We'd rather give our data to our government than give them to these foreign companies if they don't respect the local laws

[@norrieh]

Runze Hu spot on

[@mboxi8405]

Belligerent Instigator google is a distetership

[@user-ke4eh8gt6w]

Runze Hu Stop representing the Chinese. Take the 5 cents they pay you to comment and leave.

[@randomname931]

he backed up his thoughts succinctly and eloquently and has 25 years of travel there, while running one of the biggest companies in the world that does manufacturing there. I think his credentials does carry some weight. let's talk about you, and let's start simple. how many times have you been in china?

[@eudesodoroidefrance9643]

Mr. Cook, no offense; but I just witched from iOS to Android this year and I should have done so sooner........

[@mustafagenius2110]

EUDES / ODO KING De FRANCE who cares you're switched,your minority you don't add any value to the apple simple

[@eudesodoroidefrance9643]

Dumb ass, I didn't ask for your very useless opinion!!!!

[@user-fz2hk9vw5s]

Actually, I really miss Jobs!

[@steaklover9509]

說實話 只有沒錢又要裝逼的才會吹棒蘋果產品

[@huangfeilung]

I like Tim more than Jobs

[@woonfaseng8737]

just listen to how Tim Cook kissing Commie China's ass makes my blood boil ,when i saw how he praises about china's tool / skills in production etc etc.. come on... all tools/skills are acquired from the west, Anyway, China has over 1/6 of ALL HUMAN brains and manpower. what so great to boast about. I myself have ethnic southern han chinese ancestry too.

[@User-007imwnx]

Woon Fa Seng He's telling the truth.

[@corgi23jumpman27]

This is from businessmans point of view! Go to China with low pay salary and sell it at an expensive price!

[@bobhoward9395]

Shame!

[@daveb5041]

*A TRILLION DOLLARS AND YOU CAN'T AFFORD TO MAKE YOUR PRODUCTS IN AMERICA?!* a Trillion dollar company. That company should be such a benefit to the country it's based in but it's not. A small fraction of its profits could benefit every single american not just a few dozen shareholders. Yes I know that if they didn't move to china they wouldn't be competitive but thats just not true. There are plenty of companies that have jobs over here. In the 1990's companies were making huge profits and having their products made in america. I would gladly pay more to have a product made in this country.

[@hangjianzhang8293]

The short answer is american does not have what it takes to make all those electronics. At this point, labor cost is not even an issue.

[@MrFateTube]

lower your taxes, and cut your corruption, and some of their cash will go back to your country, and if us government forced CCP to implement true democracy in 1989 after Tiananmen Square protests, tim cook woldn't be saying those lies right now. The only true function of government is to protect it's citizens and companies, from other governments, and us failed in that mission.

[@daveb5041]

JohnC: Right now go pick up one thing in your house that is made in America. Where is the computer you are typing on made? Now how many things are touching you that are made in china? All of them or is your shirt made in India? Have been on this planet recently? China is number one. I tried to buy a pair of shoes made in America once. I drove to 2 malls and eight places to find one pair of NewBalance that only came in one color. Took six hours.

[@deathless3518]

You’re an idiot. You obviously you don’t understand the economics of capitalism

[@scottyee707]

bleak.

[@josuegonzalez3660]

Warning! The comments below are just brutal and pretty mean! Don’t know why but you’ve been warned!

[@yinanshi2873]

he’s talking barefaced nonsense ,this is never the spirit of apple.

[@JohnDoe-oq4zs]

8:20 Really?! The lineworkers in a factory where they have to put nets to prevent them from killing themselves are "one of the happiest people on the planet" REALLY?!

[@huangfeilung]

Considering other factories tho!

[@Oneness100]

But Apple doesn't own those factories, so why are you blaming Apple over problems at a Foxconn factory? That doesn't make sense. BTW, just about every company that sells electronics products uses Foxconn, including Microsoft, Google, and Amazon, so don't think those companies haven't or don't do business with Foxconn.

[@JohnDoe-oq4zs]

That's not my point. I know apple is just like the other companies. I just find Tim's comments very cynical calling these people "happiest people on the planet" That's what i was trying to get at.

[@Edt5814]

The factory is more like a city. 400,000 people work in Foxconn's factory campus in Shenzhen. The rate of suicide is lower than the national average of the US and any US state.

[@Oneness100]

Edmund, their rate of suicide is probably lower than most cities of 400,000+ people. I live in a city that's not much bigger than Shenzhen and we have a much higher suicide rate. In 2015, they had over 250 successful suicides in that one year and that was up 25% from the year prior. Foxconn hasn't had 250 suicides in the past 20 years, so what the heck. Having 18 attempted suicides is NOTHING. I know people don't like hearing that anyone committed suicide, but it was more of them threatening suicide than carrying out those threats. So, it's realy more of a situation where the media overblowing the situation as a desperate attempt at getting attention. How come these journalists don't look at the suicide rate in the US and complain about that? Plus, why are people blaming Apple and not Foxconn? Apple doesn't own or manage those factories, those are Foxconn factories. The other factor is that those suicides and suicide threats was many years ago, to my knowledge, they have since built newer, more modern factories and have better living and working conditions, they have given yearly raises, and they cap how many hours a week they have to work. Yeah, it's tough for Apple to control the situation because it's not Apple's factories, it's Foxconn, and Apple can't monitor everything over there, they can only do so much and it takes time to change things. People seem to think that everything works in a vacuum and that it only takes 5 minutes to change things. Unfortunatly, it takes years for them to change working/living conditions because they have to build new factories and living quarters. But one thing that's threatening everyone that works in mfg. is robotics. Foxconn has implemented something like 30,000+ robots which results in a elimination of jobs or at least lowers the number of workers they need. Can't do much about that, as robotics is infiltrating mfg. in practically every market that has high production levels.

[@RenWater]

super annoying interviewer, wasn't he the annoying one who interviewed Tom Cruise?

[@user-il6ke6dl3q]

poor Tim, he only cares about money.

[@JahidulIslam-gc3wb]

Chen because he is a business person, businessman doesn't have any country.

[@Oneness100]

Not true. why do you fabricate lies? To support your bias against Tim or Apple?

[@Oneness100]

Chen, ONLY? NO. Tim doesn't ONLY care about money. What a stupid statement. Why did you come up with that?

[@Michael-eg3hc]

Chen no he doesn’t... he has a 2600 square foot condo compared to bill gates 7000 square foot house

[@Onlinesully]

Michael Karol Even bigger. 70,000 sq feet is bill's home.

[@jiaxiangwu5669]

Just switched to team Android, Note 8 is so much better than iPhone. No revolutionary product from Apple in recent years.

[@bobhoward9395]

Tim go to India, divest in a democratic country, country, refuse to support tyranny. Make your money talk.

[@Oneness100]

News Flash, Apple's already having iPhones built in India and they are in the process of building Apple Stores in India and they are building R&D locations in India. I dont' know why you don't already know this, this started to happend a while ago.

[@limcharles9730]

he went there, step on feces when trying to leave the airport then took a flight back

[@Oneness100]

Bullshit. They are already making iPhones in India, they started up production several months ago and they are at various stages at building Apple Stores.

[@Oneness100]

The US is a democratic country, at least it's supposed to be but it's flawed, especially since Trump won the Presidency and the Republicans took over the Congress. But that might change. at least some of us hope it will to make it less flawed. :-) But every government is trying to figure out the internet and how they see it working and trying to get rid of criminals, cybercriminals, and other negative aspects of it. Unfortunately, to remove negative aspects of the internet some level of censorship has be done. Can't get around that.

[@Onlinesully]

I guess what he meant was invest more in India.

[@paramsunart4694]

its hypocrisy........never talks about human right abuses in china

[@pulseorca928]

10:38 - Tim Cook praises China's educational system due to its focus on vocations. Yo Tim, really??

[@pulseorca928]

22:19 - there he said it. Any questions? Apple is participating folks. Your privacy has been sold out.

[@marko8262]

Iphone is a rubbish compared to Samsung galaxy models.

[@pulseorca928]

20:01 - Well Tim, that's quite an endorsement of China. So, remind me... what is it that you want? And how much are you willing to sell your soul for? No, not Apple...you already sold that out to the US government. I'm asking about your soul. How much for that?

[@pulseorca928]

15:44 - You can take the man out of Alabama, but you can't take the Alabama out of the man. Dumb answer Tim. Southerners have a way of persuading people that the simplest explanations are somehow trenchant using their tone and ultra slow speech. It's just so dumb.