Apple on iPhones, Chips, Privacy, Working From Home and More | WSJ Tech Live 2022

Apple marketing SVP Greg 'Joz' Joswiak and software engineering SVP Craig Federighi discuss privacy, product innovation and leadership.
Photo: Nikki Ritcher for the Wall Street Journal
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#Apple #Interview #WSJ

[@parthjambusaria2825]

These guys are PR trained to the core. They dodged almost every question

[@koolkat214]

Yeh specially the marketing guy. Very quick with his answers without directly answering the question.

[@darianstarfrog]

@@koolkat214 he's also delusional

[@koolkat214]

@@darianstarfrog he’s not delusional. Just a really good lier. You can even see how amaze Craig is with how he answers.

[@ianphan2806]

It's their business strategy. They have every right not to answer those stupid questions. The journalist is way to entitled to make these questions.

[@davidc2072]

Entitled? Are you from an authoritarian country? Freedom of the press is part of the 1st Amendment. Freedom to gouge customers to maximize MFi licensing profits and increase iPhone storage/iCloud sales isn't.

[@dangelo2728]

Prompts to Joanna for holding these guys accountable for the issues that Apple users & developers face and making executives address the elephant in the room. Much respect!

[@pratikxv]

i have a lighting PlayStation backbone controller for iPhone, it will become useless who will be responsible for that.

[@RealJoseph123]

Cynicism isn’t intelligence.

[@anirudhpuranik5222]

@@pratikxv Apple has already released lightning to USB C dongle

[@ggp9690]

@@pratikxv That’s the exact reason I didn’t buy the backbone controller. I was shocked when they made you pick between lightning and USB-C instead of allowing it to be swappable.

[@MusicalMemeology]

It’s props not prompts.

[@johnolin]

What I miss about Steve Jobs is his directness, with Craig (even though I'm a huge fan) and Greg, you can hear how they answer questions in a very PR way, e.g, the question about iMessages on Android.

[@crashlander5555]

I agree. Exactly what anyone half interested about phone would expect to hear. A waste of time.

[@cwbh10]

It's also easier to be more direct when you're the CEO..

[@JesticeBrown]

@@cwbh10 Tim would doge the question too

[@mistymu8154]

@@cwbh10 It is easier to be direct when you are a founder.

[@stinkothestooleater4490]

@@mistymu8154 it's easier to be direct when there's actual reasons and opinions behind your decisions other than money. At least jobs believed that what he was doing was right, these guys only want money

[@Chhunmenghak]

I love the fact that Craig keep looking at Joz "The Marketing guy" to answer the question. 😆

[@kael13]

Like an abusive father.

[@praetoriaXI]

Joanna did a great job making the interview interesting and exciting. I think the two Apple executives on the other hand keep themselves behind a massive PR filter, providing vague or bland answers to many of the interesting questions

[@hankagura5355]

You just copied what everyone else said, I though they were quite humor able and humane.

[@philliplanos]

I give her props for asking about the ads position apple has taken. Speed questions segment fell flat but this question about ads was well placed.

[@MDZac2024]

I actually enjoyed this interview. I think they make a point with USB-C, but the fact is, they should have offered USB-C/Thunderbolt port on the iPhone Pros at the very least. No excuses for not doing so by now.

[@TrevorStandley]

When Google designed a connector (USB-C), they made it an open one that anybody could use, including Apple. Apple caused the problem in the first place by making their connector proprietary.

[@directorofcats3283]

The reporter forgets to make to most important point.... Lightning is a 10 years old connector built on USB 2.0 standards with 480Mbs theoretical speed. Talking about innovation when you stubbornly want to keep alive a 10 year old technology is laughable...

[@LoganT547]

​@@TrevorStandley It wasn't just designed by Google, there were hundreds of companies involved including Apple, Google, Microsoft(?), Intel, and not to mention the massive USB-IF.

[@TrevorStandley]

@@LoganT547 True, but the main engineers on it were at Google.

[@raztube90]

iPhone 14 was built at least 2 years ago if they change it middle of production 😢 game over for apple iPhone 15 will have usb c

[@eziokwubundu5319]

These guys are good at responding to questions, rather than answering them.

[@ZeeZeeNg]

Some tough questions could be: - USB 2.0 was released in 2000, USB 3.0 was released in 2008. The Lightning connector was released in 2012. Why does the large majority of Lightning devices (except iPad Pro), only supports only USB 2.0 but not USB 3.0 speeds? - If Lightning is a superior connector, why were Lightning ports not extended to the Mac, to allow Lightning-based accessories to be used on Mac computers? Why did iPads switch from Lightning to USB-C? - The decision was made to open up Facetime access partially, by allowing non-Apple platform users to join calls. Why is this decision not extended to iMessage? Does Apple see Zoom/Skype/Teams/Hangouts as a bigger competitor than WhatsApp/Telegram/Viber/Signal? - If Apple values security for all users, why does it choose to stick to SMS, rather than support both SMS/RCS? SMS is 30-year-old spec that has been proven to be insecure, unencrypted, and prone to Sender ID spoofing by scammers.

[@daniyalkhizar]

actually, the ipad air and the ipad mini have faster usb-c speeds. the iPad 10 has USB 2.0 speeds

[@Jacob-rm7vo]

Great one with RCS

[@Maciek2846]

@@daniyalkhizar he meant lightning devices

[@daniyalkhizar]

@@Maciek2846 but there aren’t any lightning iPads (except iPad 9)

[@zt9233]

I think these would be great hopefully they can incorporate them for next time. She already pushed as far as she could tbh.

[@SeekoGT]

Enjoyed the watch. Thanks!

[@slacka24]

So frustrating how they dodged every question. I kinda expected it as every word is scrutinized by Apple stock watchers, but still frustrating.

[@tituroy7323]

joanna just nailed with each questions

[@ronhoppner]

Wasted opportunity. Of course they're not going to comment on future products. Drop it and focus on what you know they will speak about. Ask a tough question but keep it in the realm of what they can address. The idea that she'd trick Joz into saying something about an upcoming product is absurd.

[@SaykredCow]

Agreed so much wasted time in this interview. There’s so much for them to comment on with what they already do. RCS lack of support for one

[@jayaram.ramanarayanan]

@@SaykredCow Tim has already answered that in recode conf. Please be up to date before you comment

[@SaykredCow]

@@jayaram.ramanarayanan Tim gave a non answer. “Buy your mom an iPhone.” That’s what you’re referencing? He said iPhone users don’t care about RCS but it’s not true. It’s agonizing messaging people who don’t have iMessage. Apple also doesn’t want 100% market share due to anti trust concerns

[@paulwein1655]

@@SaykredCow That's your answer. He doesn't care about RCS.

[@connormccaskill]

I love Joanna! This was hilarious and amazing. Good show!

[@damianwojcikiewicz3951]

8:00 - respect Craig for no ego and have free decision.

[@ptys.]

I like Joanna's approach to tech, she tries it all but can see through the gimmicks. Also Apple don't want your data, they just want you to pay for it either with a premium SDD or iCloud monthly plan.

[@chetandosco]

loved the questions she asked,,,,and the gift at the end

[@curiouskitkat]

Good interview with lots of important questions asked. I felt it was a little confrontational at times-not sure if this was because of the first question putting people on edge, or if they just aren’t great communicators overall.

[@GlenCarballo81]

Love listening to really smart, bright people

[@roaskywalker]

Great interview Joanna!

[@benjiman818]

This journalist is amazing, great questions and humorous.

[@synonys]

Lightning only exists as a standard today because of the MFi royalties they receive for lightning cables. It’s like $4 per connector.

[@davidc2072]

And because it's so slow compared to USB-C/Thunderbolt that's in Macs and iPad Pros, it keeps people from backing up to their PC. So they upgrade their iPhone storage ($100+) or pay for extra iCloud storage (up to $10/mo).

[@HealthyWithAustin]

I heard it’s 10% off the top of each licensed sale of connectors

[@stephenhunter121]

Joanna is amazing. The cord stunt at the end is an instant classic.

[@DaveRino]

These two are happy because they were given the questions before hand.

[@Naviss]

Love Joz's answers! His smooth transition and plug into the Apple Card! Great job hosting Joanna!

[@AnkushSharmaIN]

I agree, very Jobs like

[@lilytea3]

0:00: 🌍 The video discusses a global crisis and invites two guests to talk about it. 3:40: 💡 The speaker discusses the benefits of power adapters with detachable cables and the environmental impact of e-waste. 7:39: 📱 Apple discusses the excitement and significance of their new iPhone models. 11:32: 🚀 Apple discusses the performance and battery life advantages of their M1 chip and how it compares to their competition. 15:10: 🔍 Apple's App Tracking Transparency (ATT) feature caused a significant impact on companies' revenue by giving users more control over sharing their data. 19:06: 🔒 Apple discusses their privacy agenda and the upcoming features to protect user privacy. 22:41: 💡 Tim Cook explains his fear of releasing a product that wouldn't have critical mass on other platforms and hinder innovation for customers. 26:43: ! The speaker discusses the importance of connection and collaboration in the workplace. 30:32: 🔑 Apple discusses the complexity of developing new technologies and experiences for their products. Recap by Tammy AI

[@uditkaushik8836]

Whenever I have low BP, I will watch this video. The answer’s really are rage inducing. 😂😂😂

[@Starboy-_-]

Joanna’s response to Joz’s “there’s a billion lightning cables” should’ve been “there’s a billion USB-C cables, probably more.” Tell it like it is.

[@JAY-bb7yc]

Lightning was more prominent than usbc

[@ChrisBa303]

@@JAY-bb7yc You’re embarrassing all of us apple users

[@JAY-bb7yc]

@@ChrisBa303 In what? lightning connecter was the prominent cable used for all Apple hardware. Then slowly trickle down to iPad and mac…Why would apple what to change everything right away in 2015.

[@whenhen]

@@JAY-bb7yc Every Android phone/ tablet (the overwhelming majority of the market), nearly every laptop sold in the last four years, nearly all earbuds, etc use USB C. Lightning cables are dwarfed by the ubiquity of USB C

[@JAY-bb7yc]

@@whenhen what’s your point? I’m not disagreeing that’s usbc rise in popularity. Apple in general always used the lightning connector because it was the most prominent for apple. Apple in now moving fully to usbc with phones and I don’t have a problem

[@jaibritz]

So disappointing that Apple appear to be “scared” to acknowledge their shortcomings, I think that prevents them from getting better. The lack of competition is actually disadvantageous, because you can tangibly feel the lack of effort they’re putting in to the practicality of their products. Other phones might be boring, but they’re becoming more practical. Switching over would suck, but with this drag in improvement? Who’s to say.

[@utubekullanicisi]

What do you mean by "practical"?

[@kcwhat]

I don't know if they are scared. I think folks just want a different answer than the one provided. Seems to me that they get better every year. Folks that don't like what Apple is doing, should buy another product or build the product themselves. They will see how hard it is to make products and services for over a billion people while trying to stay within the material, privacy, support and functionality realms. It's impossible to please everyone while staying true to your foundation.

[@stinkothestooleater4490]

What do you mean "other phones might be boring"? Apple is like the default phone, the most basic and boring

[@sterlingroberts6240]

Who’s, not whose.

[@jaibritz]

@@stinkothestooleater4490 quote from the video 🙏🏼

[@nn260]

very talented tech journalist with humor.

[@smadeelibrahim]

Man !! These guys are champ !! Hats off

[@pasteleftDane]

Why can't Siri set two timers on my iPhone? Now in iOS 17, it'll work now, thanks Joanna for speaking for the community.

[@HenrikoMagnifico]

Best marketing PR ever. I can't believe they dodged all questions lol

[@martinbrazda7943]

Thanks for sharing

[@philliplanos]

This would have been a perfect opportunity to ask about stage manager on iPad and whether or not it’s currently limited the way it is because of how easy it can become better than mac OS

[@00z53]

Hows it limited?

[@utubekullanicisi]

If they cared about that Stage Manager wouldn't exist in the first place.

[@liamsz]

Sorry bro, stage manager could be perfect, it would still be worse than macOS Also, you would be spending more on an iPad anyway, the base model air comes with 64gb of storage, if you wanna get Mac-like specs you're spending way more than an actual Mac. They wouldn't care about cannibalizing Mac sales, they've been doing that ever since the iPad released

[@douglasolson675]

great stuff!

[@mk-xu9po]

I have a slight feeling they’ll be going wireless charging

[@Wezzybman]

The bow at end 😂. Those trips to shenzhen have sunk in. Wish there was more meat to the topics they talked about. At the very least it was entertaining

[@seventail]

lol, underrated comment

[@pasteleftDane]

When Craig talked about the lack of fans now, I know he is talking about the cooling system, but I cannot help but to think about other things...

[@azsultan_]

If that was the question the other guy would be like “our fans still exist & are camping outside maybe you journalists should ask other companies why they got worse fans 🤨”

[@WhittyPics]

There is something to say for in person meetings. There are things I have learned from in person classes that I didn't get online.

[@jaiskreno]

What a great interview.

[@RazaSyed12345]

Optimized battery charging ? iPad

[@X139T]

Great Journalism on Joanna’s part, she really kept them on track and didn’t let them hijack the dialogue the way Apple is so good at doing.

[@mnmnmn]

go Craig🎉

[@Ljcoleslaw]

The vibes in this interview were off

[@X_479]

Thought that as well

[@Mrknownoting.]

Because these clowns can’t answer a question seriously acting like apple is the end all be all.

[@kael13]

These two aren't used to people not fawning over every word they say and telling them how awesome they are.

[@Pharoah2]

This is called journalism and 2 execs who know how to deal with it. Decent amount of insight while also protecting profit. Some joke questions for rapport and some hard hitters. Where is the issue?

[@nicknorthcutt7680]

What an awesome interview! Learned a lot about apple just by hearing their wisdom 😊

[@arumaakadalamudhan.t9900]

I agree with part of what Craig was coming to say so for the question of Hybrid system of work culture. I really think both has it's own ups and downs, and to harness both we need a semi strict work scenario where you can spend some quality time with your beloved family and kids & also come to the office and don't leave its setup which is the best build for any work that needs plenty of resources that might not be available in everyone's house. So that's it. *Hybrid forever*. Get things done at home as well as at your work, until you work for any company and have a family to take care of!

[@LazarofShalev]

thank god for Apple.

[@jacksonsaint2141]

Just epic, I love her.

[@billaddison82]

The difference with Steve Jobs was that he sounded sincere. He believed what he was saying with meaning.

[@f0t0b0y]

My father worked for Apple in IT when I was growing up I’m now 40 years old and I’ve been using Apple all my life. It’s comical how they make such a big deal over something as simple as USB-C.

[@neoamaru]

Halfway into this, I'd personally give kudos to Craig tbh, Joz is just full of hot air...marketing dude afterall..

[@erangabay]

Fascinating

[@martinbrazda7943]

Thank you ryan

[@ProjectCovenant]

It’s important to remember that when lighting was released USB C did not exist. Granted by now, apple should have moved to USBC. But it certainly has served a purpose for apple.

[@bksst]

Purpose being to make money from selling proprietary cables. Apple has a history of this with proprietary screws to complicate repairs.

[@tf2368]

Served a purpose of a big revenue source

[@bruxi78230]

@@bksst ----- You're ignoring history. There was no usb-c when lightning was first used. That means that Apple had to do their own thing. They had lightning for 3 years prior to usb-c being done, so that's many millions of users having something better than the 30 pin connector. But they also had the experience of many people complaining about lightning because they had invested in products with 30 pin connectors. When they introduced lightning they said it would be for the next 10 years. This is the tenth year. Also Apple was the launch company for usb-c and over time they've moved it to the iPad and next year the iPhone. Your comment about repairs ignores that the iPhone 14 is now one of the easiest to repair around, they've gotten very high marks from I-Fixit and other such sites.

[@brad1785]

USB-C wouldn't exist if they hadn't made Lightning.

[@LordBagdanoff]

More $ for them with lighting

[@Chayoeverett]

Amazing interview considering what she was working with

[@uasiva1997]

It'd have been a joy to see if Joanna were to interview Steve Jobs , Funny Serious Direct questions would have met Funny Serious Direct Answers !!! We at least need a AI generated interview of Joanna and Steve Jobs !

[@vighneshramesh2569]

They could definitely release one iPhone every two years and make it a much bigger upgrade than an iPhone every year

[@daniyalkhizar]

exactly! the iphone 13 and 14 are soo similar that It doesn't even make sense. apple should just release the pro phones every year and the base iPhones every other year

[@rodrigoalemos89]

I Love Craig

[@_TbT_]

If you would like to see more interviews with those two, look for the John Gruber Daring Fireball interviews. He knows a little better what he can ask and they will answer.

[@srikanthkandarp]

Craig keeps looking at lightning ⚡️ and thinking is very funny 😂

[@AlexVortex2003]

My like just for the Craig

[@macbookpr0]

crazy that these two men are carrying the tech industry in their hands. great job!

[@canosisplays5152]

I just want decent file transfer rates! After Apple introduced pro res and raw capabilities how did they not expect an outcry that lightning no longer cuts it.

[@itsMunchkin]

Phenomenal...

[@dn1150]

Joanna is the best.

[@mchamids]

I really like Craig’s manner, Jaws comes off as arrogant… I appreciate they are both politicians, by Craig can run my bath 😊

[@tf2368]

He has a charm to him at least, the other guy is more of a snake oil salesman

[@Earthslittlesecrets]

I always opt out of sharing my information as much as possible.🙅🏾‍♀️

[@mystickal6342]

No one can match Steve Jobs ever .. If this interview was done with him it would be more meaningful and insightful .. These gentlemen are dodging the questions and just trying to make products look secrect in an unfunny manner ! Steve jobs would have shared deep insight into Apple next future openly with his wisdom and given a roadmap for other Manufacturers of Phone industry.

[@aadil_social]

Ok this comment is really really important - Love you Craig and Greg And the whole Apple team!

[@robotman011]

Bro is not lying. Love hearing Apple Execs talk about the company

[@housepianist]

I think if Apple wasn't as big as they are, and didn't have the world's eye on everything they do and say, they could probably make public announcements about their future plans. Most people probably wouldn't care. But they are the most profitable company out there. They have more assets than many smaller countries combined, so they have to maintain some discretion and decorum about what they want to do for the future. Even the slightest hint about future plans coming from Apple, especially if they're speculative, can turn very quickly into a media monster with tech, financial and corporate influencers making crazy predictions and outcomes about things that may not even pan out. There's an entire industry out there dedicated to predicting what Apple may or may not do. That's more than enough. And the question about Apple creating new privacy features (or anything else) just so they can sell more iPhones is kind of a cheap shot in my opinion. Every company who manufactures products and services wants to sell them - the more the better. Apple is no different. The biggest difference here is that other manufacturers, in general, want to create products and put it out to the public as fast as possible. While there's nothing wrong with that, that isn't how Apple works. They will put something out when they feel it's ready and will give the consumer the best experience possible. Is that model perfect? Of course not, but don't think that Apple is only doing things to sell more products. This production model works for them and the results are obvious. $$$$

[@Chayoeverett]

Some might argue a private company shouldn't have more money than some countries and populations shouldn't rely to heavily on decisions they make regarding their metal and glass slab

[@Chayoeverett]

This is the most insane compilation of ramblings I've ever read. What, why, when, where, and why? I have all the questions. "Most prosperous" since when? In what specific category? Military and economics change annually if not with the wind so neither of those. Education- *fart noise*. Class division? Yeah buddy we're #1 yee haw 🤠 pa-chew pa-chew 🔫

[@__aakarsh]

Joz is so witty. I used to think Craig deserves to become the next CEO, but I think I’ll have to change my mind 😅

[@issiewizzie]

nice one

[@Hdu3u3he83be]

I always find these things interesting anyways. A lot of their stuff just works. And if you want to use the great device accept the companies ways of things. If it’s an issue don’t get it. That easy, hundreds of companies in the world, so find the one that caters to your opinions.

[@iRfiamwhatiam]

Joanna killed it

[@TATTEDGAY]

When Joz said “just use third party apps” referring to why there isn’t a calculator app on the iPad. She should have followed up with “well then why put one on the iPhone and not direct people to third party apps there as well”?

[@maharajajaja]

I miss Steve because he could actually articulate his vision rather than deflecting questions with dull corporate speak.

[@allan-viana]

At 3:28 Greg Joz complains about how the EU uses its power to "tackle" on Apple 'revolutionary' lighting connector, but at 19:23 the same Joz defends Apple's power to tackle on adverstising on the name of privacy

[@utubekullanicisi]

Except Apple's tackle makes sense.

[@eggshi]

Comparing USB-C to consumer privacy is completly different.

[@JojoEarth]

It’s crazy that Videos like this don’t get more attention

[@lotus_enduser]

Johanna should have talked asked about RCS support not iMessage on Android.

[@gaweyn]

why is there reverb on the audio? how was this recorded?

[@zt9233]

Craigs answer re:why every year was good.

[@vrage98]

In case couldn’t tell, this interview is with WSJ. 5 logos y’all???

[@dhaferalqarni9291]

Will that was a lesson hot to avoid answering questions

[@andersontibbetts950]

Hello guys I like to ask what you guys think about the new Tesla model Pi 2022: and phone price?

[@latuman]

2:00 Craig is looking like "Please Greg, save us, I beg you"

[@trailerhaul8200]

if you can put an A chip from iPhone to iPad, you dam sure can put a USB-C from iPad to iPhone

[@darshitpattan]

They could simply give us the lightning to type C adapter the way they sell in the Apple Pencil box. That way it's a win-win-win for Apple, consumers and Govt!

[@PolYGame]

So scared to switch from Lightning to USB-C and create e-waste but not scared to switch from 30-pin connector to Lightening at the time of the iPhone 5 and create some e-waste too

[@cloud_1216]

E-waste is a newer concept for Apple. It didn't exist earlier for them

[@jamesjones9207]

I prefer lighting over type c . Obviously that is an unpopular opinion but I’m not concerned with the 5 min it takes to transfer a 10 gig file with usb 2.0 @480mbps or with the fact that it doesn’t charge as fast as some type c connectors, but what I am concerned with is the durability of the type c ports used in devices bend that center pin connection and your devices is toast.. that happened to me once and I was lucky the phone had wireless charging.

[@PolYGame]

@@jamesjones9207 none of these is stronger than the other

[@iCrackr]

you must feel so stupid now that Apple has USB-C iPhones@@jamesjones9207

[@auro1986]

it is apple on wsj and wsj in apple

[@jing8927]

Type C adaptors?

[@Nerdhaunt]

USB C 🎉

[@SeekoGT]

21:00 using "people slurping up" in reference to kids is a wild sentence 😬

[@United_Wings]

Nice

[@lukastricks3821]

32:57 what does Craig mean by „[the Apple car] it‘s already out“?? Is that a hint?

[@DingoAteMeBaby]

"Who's to say" :)

[@Dewdrop.85]

This was nice... one more funny thing - The Last bow by Craig... Joanna was just adjusting her pants and Craig thought she was bowing😀

[@ady2416]

Micro USB is (and was) I pile of ???? that cable was shocking even a good quality cable had issues and the amount of cheap ones available are absolutely dreadful and are e waste and shouldn't be sold !!! I have had USB C cables that "ill fit" tight loose etc never had issues with a lightning cable.....I love Craig ;)

[@black_baron_net]

☠BLACK BARON☠26:08 Is it possible to improve Garageband for Mac because my computer sometimes just forgets the name of the album and ARTist after export bouncing to Music. THANK YOU! ( I know, working for ads, ads scripting, cookies and privacy takes 99,9% of developers time nowadays.)