What is the 'built-to-rent' home trend and is it right for you?

[@Dove12316]

Don't sugar coat this TODAY, this is just another way of keeping people renting. Rent prices will only go up, renters won't be able to save enough for a downpayment, and they'll be stuck renting for the rest of their lives.

[@Reelunique]

Go to your local zoning meetings and demand change on build to rent. We have to fight this.

[@nicoleholley7049]

RV it!

[@hearswhat8734]

On Today, we cover socialism- lite where we break it down with some delicious bug recipes!

[@cowboyspace1]

Facts

[@PA-zt6xu]

Bingo!

[@Reelunique]

FIGHT THIS IN YOUR LOCAL COMMUNITIES! Do not let greedy corporations take away the American dream. Visit your zoning commission every week until they’re annoyed.

[@jherc12990]

capitalism is always going to dominate the US. You're either benefitting or being taken advantage of. Might as well benefit and get some dividends.

[@SteveSabbai]

It benefits THEM to keep you in debt and for you to own nothing.

[@jherc12990]

capitalism is always going to dominate the US. You're either benefitting or being taken advantage of. Might as well benefit and get some dividends.

[@NexxuSix]

You’ll never own it, and always be in debt. Makes sense… to them.

[@SenjiaMurtic]

The American Economy..

[@ToOpen6seven]

"You will own nothing and be happy!" The Elite!

[@Heartadia]

Builders, realtors, corporations and government are all in it together.

[@Dan-h7d2s]

Along with the media

[@juliethompson8685]

The American dream is no longer affordable.

[@MarkMayhew]

It hasn’t been for 50 years

[@career5690]

@@MarkMayhewreally?

[@PrettyGoodLookin]

Yes it is. Save save save. Live like an Amish Person....and Save save save.

[@mrvgstyle2442]

Americans are going to age as renters. That's not a good thing when you start having old age health issues.

[@ennui5]

Home ownership has always been the foundation of wealth building…real estate corporations are destroying this reality

[@danielmankinde1706]

Then build it .

[@bobbybrown6646]

Then they make you pay for the rental insurance. Ha. What a scam.

[@Clarktherealtor]

Instead of building more rental homes, how about building reasonable price homes, and increasing people’s income. As a realtor in the ATL, GA market these are popping up a lot. It is a whole townhouse community for rent at $2,495/mo near me. But because mortgages are higher nowadays, more than rent even though rent is going up, it looks more appealing to a person to rent. Especially, if you are a first time homebuyer and all you can get pre approved for is $100K. In ATL, GA you couldn’t even get a home at that price now. Our average home cost in the metro ATL area is about $500K ..SMH, we have to do better for people to be able to afford homeownership.

[@jeretso]

Renters are saving $1,000 a month vs homebuyers in this area. Great idea if you planning to move around! But after 30 years expect your rent to be double .

[@mwatercress]

If you invest that $1,000 a month well, in 30 years you have options. If you spend it on crap, you will be poor and homeless in old age.

[@MarkMayhew]

It costs $3k/month to buy?

[@musicloverchicago437]

It takes far less time to break even! In most places, renting is throwing your money away. There are a few places that allow you to take a property tax exemption but most don't. But within a year or two after purchasing a home you are building equity.

[@youtubesucks8024]

In 30 years rent will be $10,000

[@jonvvoid]

In 30 years rent will probably be 5x what it is today. In 30 years your mortgage won't have gone up a bit. It actually might go down if you re-finance when rates are lower than when you purchased.

[@aaronmelson2887]

you will own nothing and be happy

[@javiruiz8365]

We live in a society that nobody owns anything anymore

[@nelivv]

This will finally pull the plug on the american dream.

[@jherc12990]

It was always a myth

[@NickiStaff]

THIS IS NOT A GOOD THING 😢

[@williambirmingham1074]

I’m sure they are very cheaply built, Just like the new apartments they are building now!

[@danielmankinde1706]

Which one do you build ?

[@Gabster1990]

40% of people will never own their own home.

[@career5690]

Why is that?

[@MarkMayhew]

More like 80%

[@career5690]

@@MarkMayhew😢

[@twbl218]

Those who cannot afford a down payment or a high interest rate mortgage for a new home “ELECT” to rent???? Are you kidding me???? Way to sugarcoat your owners Today Show!

[@pimpnamedslickback7780]

America is becoming a feudalist state. This is scary and ppl are so naiive. Talk to anyone in your family who's older. Your house is the most important investment you'll make

[@cawheeler27]

I don't really get the comments. No one is making you rent one of these homes. You can still buy a house if you want to. This is simply one more housing option. The more housing that gets built, the more affordable housing will become for everyone in the long term.

[@MissouriGuerrilla]

Own nothing and be happy!

[@stephen5174]

But someone will be owning them, just not you

[@austinh1028]

great... way for corporations to keep more Americans from owning property, while boosting recurring revenue every year or every time anyone moves out no thanks, I'll take my equity instead

[@packattack564]

nah I'm good

[@career5690]

Why?

[@javiruiz8365]

Why

[@violetpup4272]

We live in one of these communities. We are military and know my husband will be retiring in three years so we can move when needed and have space that isn’t moldy nasty military housing. We love it.

[@jeffmina7354]

Rent for 50 years till your old, broke, and sick, do not go to this option, we need to let the market crash, and have more reasonable ways to own without destroying everything around us that includes the nature, we all need to actually repair the issue

[@aaronerskine3401]

was this an infomercial?

[@danabe3220]

The corporations own the media and goverment.

[@saywhatnow57]

Renters live an average of 2-3 years less than homeowners. When there's nothing to buy and only rentals, we're going to see a drop in life expectancy.

[@AngelOfMusic12457]

So… It’s just… Renting a house instead of a house. They gave a pet name and put a bow on renting. Revolutionary. 😂

[@Dan-h7d2s]

The Today Show calls this the new version of the American dream.

[@billlhooo6485]

this is not the American dream because the rent would just raise, this is not the fix to the housing problem. this is just for profit not ownership this is just a short term not long term. the problem is that one man own all of this and could just raise the rent to make it unaffordable. this is why younger generation think they couldn't afford a house in this day and age. so no this built to rent is bad and always be bad for future generation. this news is a bad take on affordable housing.

[@dragonofparadise]

This sort of predatory business needs to be banned. More people need to own. Owning is the only way to have stability. All renters are at the complete mercy of the landlord and if that landlord is corporate then it is totally hopeless. Anyone who thinks they are stable renting just hasn't been around long enough to be on the bad end of business.

[@jonvvoid]

Rent is always going up up up. No way it's more cost effective. Housing prices go up and down. A mortgage is locked in for 30 years. It doesn't change. It's just stupid to rent forever.

[@josehernandez-fs9ek]

$2,0000 a month??? Wth

[@thatoneguy94512]

That's cheap af lol. It's 2500 a month here for a 1 bedroom apt

[@javiruiz8365]

That’s so cheap! I pay double in NYC

[@javiruiz8365]

@@thatoneguy94512right! That’s a bargain

[@josehernandez-fs9ek]

@@javiruiz8365 I pay $800 in Chattanooga. NYC is insane.

[@jameslocklear5298]

@@josehernandez-fs9ek No one wants to live in Chatta... whatever random place you live at. Smfh

[@cleobalvin1478]

Why didn't the CEO built homes that are affordable OMG. ALL ABOUT THE PROFITS RIGHT???

[@tristanrodenhauser5267]

No character in those houses. Would be leery of living in these cheap and fast developed neighborhoods. Rent is good for a time but families are fooling themselves to stay out of the market long term for the sake of landlord doing the maintenance and lawn care or just cause they want a house larger than they can buy.

[@jnunez587]

There’s no character to a Tesla. They all look the same. Overpriced yet ppl are buying and it’s a road of little wild sims ppl you can’t hear creeping up behind you. Get real welcome the USA 🇺🇸

[@RS999GTI]

Did Today get paid off to make this fluff piece for the END of home ownership

[@Reelunique]

It’s disgusting. Fight the corporations. Visit your local zoning meetings annoyingly over and over and fight build to rent.

[@landmark22]

Sad they a sponsring the people keeping them from owning

[@OCVeritas]

It’s upscale apartment living, which is a good thing for people who prefer the financial upsides of renting but don’t want to deal with low life neighbors breaking into their parked cars at night.

[@trancextend]

Don't tent them. Or else we will never be able to own a home. Don't help them. Let the market crash.

[@heathjohnson2575]

This is awesome! I have purchased 3 homes and now will rent and never go back

[@HalleluiaJesusLives]

That's ridiculous so close, no privacy

[@PrettyGoodLookin]

" Heights " is a public housing word. Terrible choice.

[@HalleluiaJesusLives]

Why are they so close

[@chrisaycock5965]

This sounds horrible.. maybe instead fannie and freddie should come up with alternative loan products that allow people to build equity in a home without a down payments being such a huge factor in a home.

[@writerconsidered]

A rather pro-corporate spin. You will own nothing and be happy.

[@pandabear1341]

We are the USA We can do better

[@jonvvoid]

'Build-to-rent' is garbage. We need to make this illegal for single family homes.

[@TropicalThunder21]

I mean I can’t even lie if that’s only $2000 a month for a city near Atlanta that’s great… I live in a mid size city in Tennessee, which granted is more expensive than most other states in the Midwest and south. But, they just built a luxury home development like this, rental only, but rent is $4K+ I bought my home in 2019, I got lucky, my home had a low interest rate, it was built in 2019, we’re the first owners, we paid $350K which at the time we thought was expensive, our home is now worth almost $1M our neighbors house just sold for $860K and their home is about 300sqft smaller and no pool. Absolutely insane prices nowadays

[@os3734]

Long term you will save with ownership, especially as the interest rates come down. Plus this community looks like you need an 80 credit score and pay first, last, and a deposit to move in or at least $6K. So they are getting top notch tenants who have not been able to save for a home buy down payment or like the family just waiting for the rates to come down. Don't believe the hype!

[@jicalzad]

Why build homes to rent instead of apartments? Plus, i'm sure the rent of these homes is the same as a current mortgage. In that case, how are these renters supposed to save for a down payment on a future home? I'm wondering if these rental homes are just marketed towards the upper middle class & upper class folks only because i doubt the majority of the middle class could afford to live here.

[@MedfordHills]

Parasite landlord propaganda

[@MurderBong]

WOW 😂 WHO DREAMS OF LIVING IN SOMEONE ELSES HOUSE

[@FlapSmear78]

What will happen when the greedy companies fail? The government should not allow this imo.

[@danabe3220]

The new American dream.

[@yingyang8190]

On behalf of young people, NO! This is not right for me. I want to own. This is all rent BS

[@Reelunique]

Annoy your zoning commission and tell them no to built to rent

[@jthomas4791]

horrible

[@career5690]

How is it horrible? 😮

[@MrGoalie2012]

@@career5690 your a bot. its making affordable housing and homeownership even harder just for these companies to turn a profit. its the opposite of solving the housing issue

[@thatoneguy94512]

​@@career5690how is it not?

[@Reelunique]

The uprising on housing monopolies has started. We will not be ruled over like slaves.

[@troutunderscore3]

i wish terrible things upon the businesses pushing this

[@profitsoverpeople7178]

Benefits of renting all problems fall on the owner I live in West Palm Beach, FL i wouldn't want to worry about replacing the roof or flooding during a hurricane plus i wouldn't want to live in the same place for 40+ years after awhile I can move once lease is up

[@ZoeiiZiZZles]

while you're renting I built almost 200 thou😅dollars of equity

[@saritamoorebansa4485]

No Way. I don’t care what people say, renting is the destruction of wealth. I at rent with family or friends, work, save, sacrifice and buy a home together. Stay there and save again another down payment and buy again, ( immigrants do this all the time….)

[@SCFLEUR]

We need more of this mentality. Trying to do it yourself just keeps you further behind and in the rental cycle.

[@lolz-f6c]

Please stop this!! It doesn’t just have stupid high rental rates. They’ve filled the area where I live with this crap and now the infrastructure is so far behind life is miserable for everyone. It’s caused the rent and purchase prices to hike up so high that many can’t afford to live here anymore. It’s caused property taxes to go up, car and home insurance to go up, and not enough of everything from doctors to teachers to go around. I’m a Millennial, I don’t know anyone my age or younger that wants to rent instead of own. They’re also struggling financially because their rent is being raised $300-$500 a year. I’m so glad I bought a house before this crap really took off, or I would be in the same boat as them.

[@7318ify]

To me this is dumb. Why live in a home you can’t make your own? I couldn’t do home Reno or any major changes if I lived in a house like this. Hard pass

[@lookingfordrama01]

HOW MUCH IS THE RENT

[@Reelunique]

Too much.

[@MichaelChengSanJose]

Hum, maybe it’s time to buy one of the communities if people are so careless about their future rent obligations.

[@saregama-r8td]

1k less expensive than paying a mortgage. Whoah!

[@inthetrenches7315]

You'll own nothing and be happy 🤣🤣🤣🤣fools

[@TheC.O.-VISIT]

When I saw that thumbnail the first thing to cross my mind was Camazotz.

[@daahiribrahim3473]

Who will I contact about this Houses

[@HyzMatiic]

The American dream is disco dead….

[@Bulltrader1728]

“How nice is it to have the benefits of homeownership?” What!?😂😂😂

[@jp6869]

How will allowing this help our country?

[@catt3911]

All the LIES!!

[@lilianacastellanos1780]

No vamos a tener nada todo será rentado pero viviremos felices 😭

[@roninwarrior216]

Wef

[@nicoleholley7049]

Mortgage Brokers is buying it up!

[@kwabenaosei-kumi4558]

this has been going on in accra ghana for about 15 years now but new in america? interesting

[@azminivanracer]

A dystopian nightmare.

[@jamargarvin305]

They should make all homes on earths physical plane free

[@AngelaVlahos]

you can buy the house you rent

[@SCFLEUR]

Yeah those couples are smiling now. But I guarantee they will be crying later as prices go up and they are now stuck in the cycle while trying to save.

[@bobbybrown6646]

“Trend”. 😂. Trend is usually by choice. They have no choice. Liars

[@cleobalvin1478]

wow!!! The paying $2000 for a renting home and paying extra fees. WhenThey can rent an apartment an save more so they can purchase their home of their dreams. LADIES AND GENTLEMEN THIS IS A SCAM!!!

[@gaminglegend2311]

Yall need to fight this it’s gonna cause the cost of living to go in in y’all’s are I’m watching this live on tv as I type this but yet this was posted last year plus they numbers are completely wrong

[@Beingnessing]

here's your "smart homes"

[@tibbinova]

We are leaving America. We will be waiting till we die to be able to buy or build a house. If I can never buy a home we would rather go to Asia where renting at least is much cheaper and way more amenities. The American Dream is to Leave.

[@lendaryreviews]

😂human smuggling love using them 😂

[@LeonaRasalas]

Build to sell, to first time home owners, is the only way. After all, they are not making land anymore.

[@charlespatterson193]

Own nothing and be happy people

[@200555280]

Its a another choice as the first family said they considered it temporary.

[@Native2Earth]

This is hilariously sad. Harmony heights? Just be low class forever keep them as employees and continue working for the smart. let’s reframe renting and trick them to give up on equity. 😂😅

[@Suzanne-f4x]

How awful. Reminds me of a scary Twilight Zone episode. Hives.

[@youtubesucks8024]

This country is a nightmare

[@LoLoLifeinFlorida]

We need this in Florida

[@Reelunique]

Built to rent is forcing people out of home ownership. If you think this is a good idea you should jump in a snake invested pool with the other greedy investors that want 50% of the American population homeless on the streets.

[@nicoleholley7049]

No one needs it!

[@SenjiaMurtic]

More like the sweat states.. 🥵

[@bobbybrown6646]

Well when you watch football… now complaining. Too bad.

[@brucebataille4561]

This fluff piece bought and paid for

[@brucebataille4561]

End game

[@Iaintbrokenomo]

Owning a home isn’t all that’s. Just ask owners about repairs

[@Reelunique]

It is without HOAs and other greedy institutions telling you what you can and can’t do with your property. Repair costs are minimal to what you’ll spend in rent over a lifetime.

[@stevenporter1137]

This is why home inspections are important. most homes aren’t falling apart if you properly maintain them. but rent hikes are a guarantee. so you’ll be paying for home repairs whether you need them or not.

[@amangrayfilms1538]

This is good. Own nothing. Introduce cancellable currency.

[@RekoBeast]

I hope to find someone to rent my house on the Nile in the island I am in dire need of money these days. It's $1,200 a year. I need this amount quickly Or - is there anyone who can lend me this amount? And I will pay back this amount every month 100 dollars