POP SONG REVIEW: Drake and Kendrick's feud to end all feuds

[@sam3851]

This is the first rap feud in decades that's gotten big and serious enough that I had to explain it to my 50 y/o parents. It's so dire

[@Nortarachanges]

I had to explain to my 70 yr old relatives why Drake isn’t “a poor little guy.” Weird Wednesday

[@kathleenmorrison2908]

Absolutely looking forward to this coming up in my mother's crossword clues. I've already been forced to teach her what an eboy is.

[@lisahoshowsky4251]

⁠@@kathleenmorrison2908omg, not the crosswords😂 I worked on the NY Times crossword for the first time in awhile and was a little taken aback at some of the “pop” culture reference clues, I didn’t even think about what that must be like to encounter if you’re not familiar😅😅

[@xosrakateox]

Telling my dad the Wheelchair Jimmy lore has been interesting 🤣

[@rushpatriot2866]

This is pathetic asf bro get off the internet and walk around outside maybe try talking to women

[@milkteamachine]

I bet J Cole fluffs his pillow every morning and jumps out of bed with pure joy knowing that he avoided getting caught under the wheels of this beef lol

[@picahudsoniaunflocked5426]

He got that "Tiffany Trump Dodged that Mess" vibe.

[@magicrainbowkitties1023]

My favorite part is some guy found him a day or two after Not Like Us dropped and Cole was, in fact, just chillin on the beach, not a care in the world. Unbothered, flourishing.

[@Ma5jay5dontxdoxthat]

​@magicrainbowkitties1023 Good for him. He knew when to bow out, and still keep his integrity and respect with everyone.

[@TheKuugaThatSmiles1]

Have you heard that Houdini song Eminem made?

[@SeanStrife]

Legit, the J Cole memes might be the 2nd best thing to come out of this after Kendrick's tracks. I wonder if J Cole's seen them and has gotten some laughs out of it...

[@killergrooves2438]

LMAO J Cole dissing Kendrick and immediately apologizing is the most J Cole thing ever. I went to high school with Cole. My friends were friends with him. They were on the basketball team with him. Nobody ever had a bad word to say about him. He was one of the nicest dudes in the whole school.

[@solcrac9445]

Jermaine out here being more stereotypically canadian than Aubrey is

[@Soosss]

I’m guessing someone told him how serious this was gonna get and he bowed out, bro probably thought it was gonna be a friendly battle. He made the right and smart move to just leave and not get involved

[@cfredrics]

I genuinely think J. Cole is too nice to be a battle rapper.

[@kk-OL-9]

@@Soosss Saw some rumors saying Schoolboy Q actually took him aside and told him to step out ☠

[@Lacewise]

@@Soossstbf Lamar told Drake to keep it friendly. Then he didn’t. Now we’re here. J Cole was still right to step away instead of getting stuck even appearing to side with Drake.

[@c.rhodes6420]

Megan didn’t just diss nicki. She actually dissed drake before kendrick Drake had made references to Megan lying about being shot so Megan responded “hatin on BBLs but be walking around w the same scars” “Cosplay gangsters, fake ass accents” both these lines are about drake and they’re bringing up a lot of things kendrick bringing up like drakes surgery and his culture vulture tendancies

[@pickles224]

Well isn’t that song just a compilation of disses made to all other rappers who’ve taken shots at Megan? The Nicki one was the one that hit the hardest and that people started talking about, so no one noticed all the others, especially after Nicki fired back.

[@Thobeian]

​@pickles224 I don't think Meghan even name checked Nicki, she just took offense on behalf of all the maligned sex offenders in her life.

[@GreenGretel]

You left out the funniest part: “Cosplay gangsters, fake ass accents // *Posted in another nigga hood like a bad bitch"* I think that gave Kendrick Lamar the idea for his line about Drake seeing two 'bad bitches' when he looks at himself next to Sexyy Red 🤣🤣

[@SarahSyna]

@@pickles224 I'm not not even sure that the Megan's Law line IS aimed at Nicki, I think that might actually be another Drake diss.

[@gingerkid1048]

Plus Tory Lanez is his boy. It was glorious the way Meg annihilated Aubrey. Then took Nikki on with a single line like an assassin.

[@kaitlyn1689]

Fun fact: This rap beef was trending on Tumblr. That's how inescapable it is. To quote an anime fanart blog: it's like finding one of those fully isolated islands populations that somehow still know who Michael Jackson is

[@bigjohnsbreakfastlog5819]

Hell, Fuwawa and Mococo Abysgard, two VTubers, are beefing with "Kevin Lamar". It's that big.

[@sam3851]

My favourite post to come from that was "kendrick lamar wrecked drake’s shit so hard he’s trending number two on the white fujoshi website"

[@staidenofanarchy]

I remember seeing memes on my dash and felt like I had a brick thrown through my window

[@defeatableairman]

@@bigjohnsbreakfastlog5819 I've been bumping "BAUphoria" in the whip non-stop.

[@malegria9641]

@@sam3851THAT WAS HILARIOUS

[@arielb4980]

Drake making fun of Kendrick for being on Bad Blood is even funnier when you remember that Apple commercial in 2016 where Drake dances around like an idiot to Bad Blood in the gym for a solid minute before failing to lift weights. Like, at least Kendrick gets song royalties.

[@starcherry6814]

Lmao what a joke!

[@RokoNovakGlazba]

Also that on the same album that First Person Shooter was on that he mention Taylor Swift in a positive light

[@arielb4980]

softest in the game, truly.

[@wildfire9280]

@@RokoNovakGlazba that’s the worst crime here, honestly

[@SYNTAAX84]

I completely forgot about that lol

[@joeblanchard1584]

Kendrick officially removed all copyright claims from reaction videos using his diss tracks, and did not monetize his KZbin uploads with ads, effectively losing out on millions of dollars. This to me proves that at least for Kendrick, the beef isn’t about money but is literally just because he hates Drake.

[@sandenson]

The songs are on streaming services, though, except for 6:16 in LA.

[@stevethepocket]

@@sandenson oh no the songs are available on popular services people use to listen to music what a sellout

[@sandenson]

@@stevethepocket I'm just contesting the "Kendrick is the goat, he's losing money to help out reactiors" angle. I mean, he _is_ the goat, and it's cool that he did that, but that's bordering on glazing.

[@VulpesHilarianus]

And that probably made his label go apoplectic considering all the attention. But he really *really* wants Drake out of the industry. One of the constant throughlines during all of this has been how everyone hates Drake trying to grab as much from as many places as possible without giving back. Throwing 6:16 In LA out there and then saying "no claims" is Kendrick showing flat out he''s the opposite.

[@ambriaashley3383]

So should we all 😂

[@veila0924]

You forgot to mention that the reason Pusha outed Drake as a deadbeat father and revealed his son is that Drake mentioned Pusha T' fiancee. Drake was the first to involve the families in both Pusha and Kendrick's beefs.

[@ambriaashley3383]

💯

[@austinthesan-antonian3932]

Drake had the first family based line in Push Ups.

[@thisduckisgoingtokillme]

The first person he'll bring up to diss the target is their girl. Bro is mentally 16 it's always about a girl with drake.

[@heromedley]

drakea a gold medalist of the instigation category of the hood olympics

[@itscebby8882]

Drake is the king of making subliminal shots at another artist one second then doing a full 180 dick riding them the next. Dude's trying so hard these days to act like a pittie when in reality he's a kitty.

[@KeegoTheWise]

ok, but you have to admit the bbl drizzy beat becoming a meme so widespread and global that we got crowdsourced drake disses that include japanese rappers, traditional indian dancers, masego playing saxophone, and ployphia’s tim henson playing guitar is one of the most unexpectedly funny things to come out of a rap beef

[@VerbenaComfrey]

Hey, for the olds, is there a name or hashtag to search by to find these?

[@KeegoTheWise]

@@VerbenaComfrey bbl drizzy is the name of the beat/meme. searching that should get you on the right path

[@chuckbatmangaming]

Im surprised Todd didn't mention BBL Drizzy at all. Definitely the most fun part of all this

[@alanmonteros6432]

He brought the foreign legion lmao

[@Tenerens1s]

this gotta be the first rap beef with audience participation lmao

[@cherries_and_wine]

Nah Megan's diss was directed at Drake and the rest of the industry, Nicky just volunteered to be the target and took all attention

[@howdypardner6278]

imagine telling on yourself so bad that other people get away with it

[@sand_sand7304]

Literately a sacrifice

[@biomistflorist658]

lol imagine Meghan is waiting for Drakes response, but is surprised that Nicki is foaming at the mouth! “Lady I wasn’t talking about YOU”. Nah I think she was talking about Nicki with Meghan’s law imo

[@maitele]

​@@biomistflorist658Meghan tapping her foot, crossing her arms, frowning, checking her watch, sighing

[@DeRoche022]

Exactly. Nicki was just the hit dog that hollered.

[@finnegandonahue2988]

'Drake is owned by Kendrick Lamar This video is owned by me' Todd in the Shadows, 2024

[@samtinkle9076]

Wow you didn't make that up💀

[@Tsuchiryu]

I legit laughed hard at that bit.

[@JonathanLedbetter]

That was the best part of the feud for me.

[@nicktallfox5266]

I'm both mad that you spoiled it and glad that you pointed it out cause I could have missed the best joke in the vid without you.

[@MooImABunny]

lollll didn't notice that. thank you

[@bobnye9773]

Let's be clear: megan called out a lot of people but she did NOT call out Nicki by name. Nicki Minaj bit the bait and got mad when she didn't have to say a worrrrrd

[@Ill.righteous31]

I'm kind of a nicki fan but when she lost her mind on that ig live I knew Megan has her wrapped around her pinky

[@thehopeofeden597]

“He’s not an underdog, and he’s not lovable. He’s a weird asshole and everyone knows it.” Todd just summed up everyone’s Drake disses in 1 sentence…

[@Hevvvyyy]

Ws in the schaaat

[@rances4418]

I mean anything can be broken by its most basic elements. It how and what ass behavior people are calling him for him the makes it different

[@MuddyMoleMania]

He a F.A.N, He a F.A.N, He a F.A.N...

[@turtlepope7802]

I get that we all want to talk about the tea, but that's not even the most interesting facet of kendrick's approach. You can take out all the grooming/SA/whatever actually criminal allegations and Drake still comes out looking bad. That colonizer stuff, the accent shifts, the womanizing, hiding his kid, befriending young women, how so many former collaborators now hate him for a multitude of slimy behaviour. These are all things we know about Drake with absolute certainty, we just don't talk about it. Kendrick constructed a narrative that pieces every moral failure together and psychoanalyses Drake as a fake, toxic person, more of a brand than a human, a real detriment not just to black culture but to humanity in general, someone who can't even fully claim their own musical achievements beyond "decent rapping and better singing ability". By contrast Drake has Kendrick on...family issues? Being a cuck? Hitting his girl? I guess some hypocrisy with the spotify thing? Being molested (jesus christ drake)? Having a 50/50 split (which is actually an amazing deal in this industry)? And then you look up what evidence there is for any of it and it's already debunked or misconstrued or just made out of thin air. Except Kendrick being short, I'll give him that I guess

[@whoopzdayz44]

​@@turtlepope7802THIS. LITERALLY THIS.

[@chappytts5977]

Drake’s line about being too famous to be a predator is so disgustingly flippant to me, considering everyone with even half a brain cell knows that famous people have been consistently exposed as some of the most insidious predators due to their power, connections, ability to pay people off, fans to defend them etc. I’m not saying Drake is a predator, honestly as a woman and a CSA survivor he does give me certain icky vibes, but Todd is absolutely right that we can’t make that serious of an accusation off vibes alone. But at the very least, that line is astoundingly arrogant, ignorant, demeaning and invalidating towards the countless victims of famous predators. And that’s enough for me to be completely turned off him and his music forever tbh.

[@arsonvamp]

@sparksparklehe said he can’t be a predator *because* he’s famous and would’ve been arrested. which is fucking stupid lmao.

[@gaycryptidhours]

Icky vibes alone? The man is clearly interested in spending time around teenage girls, kissed one on stage, and is around others who have the same proclivities. These are red flags, don't downplay it.

[@musyarofah1]

Keep in mind that he said that while P Diddler scandal blows up hard. It's like he deliberately shoots himself in the foot.

[@finn4786]

You absolutely have a major point about how ugly this has all gotten, but Drake's line about Kendrick only caring about SA/CSA because he himself was a child victim (which isn't even what happened, per his last album) is just disgusting and morally indefensible. Everything else is a hypothetical, but Drake chose to let those words leave his mouth, and be etched into eternity online.

[@austinthesan-antonian3932]

Well it IS rap beef and it is technically fine to have that bar in there. It IS just bars over beats. But I think the point is that Drake was straight up unlikeable there and it felt like somebody just straight up said that shit to you, as opposed to Kendrick having a narrative around everything which has always been focused to take down Drake or Aubrey on as many levels as he can and for what we mostly KNOW is understable reasons beyond the additional deadbeat and pedophilia sex ring elements as those don't have full backing, at least at the moment. But even those allegations fit SMOOTHLY into MTG and NLU. When Drake does it, yeah... it just sounds straight up mean and incongruent. It feels disgusting and not how MTG gives you disgust as an art piece. DRAKE feels disgusting when he says that.

[@peanutbutter6720]

I think that line is hilarious, for all the reasons Drake doesn’t want it to be. Drake has a whole track where he’s on the defense saying Kendrick is a liar and twists things out of context for his own benefit. Then he proves that he either is all of those things he called Kendrick or he doesn’t have any lyrical literacy at all by missing the entire point of Mother I Sober

[@charlie-c2h1f]

the funny thing is that kendrick in Mother I Sober categorically says that he was never assaulted and the themes of the song are generational trauma and generational sexual violence aggainst black ppl, particularly black women. drake did not listen to the song

[@elbruces]

Yeah, that's a big unforced error, like punching yourself in the face. One of many on that record. Because only an abuser would think that only victims care about abuse. Which is straight up what he was saying.

[@The_Jazziest_Coffee]

@@austinthesan-antonian3932 diss lyrics can be anything, but in the heart part 6 it felt like such a shitty diss, like it wasn't even a diss and actually was insulting to drake more than anything it's not about showing respect or maturity, it's actually being able to disrespect your opponents in a manner that shows you're better than them by him stooping to that low (and we are ignoring the fact that line about kendrick being SA'd is already factually incorrect when you listen to Mother I Sober) with that poor of execution, it just feels like a jab that hit himself and his fans more than kendrick

[@greenhowie]

Never mind Anthony Fantano, this is the real sign that this beef is serious.

[@zdoggzero6595]

Much like this situation overall, Todd responded because he wanted to, Fantano kinda has to

[@Ramonatho]

Hearing "getting into Instagram fights" than immediately seeing fantano was a level of humor I'm not sure most people will get.

[@alwaysxnever]

Exactly. ​@@zdoggzero6595

[@araline2905]

Drake's going to send another salty DM to Fantano soon for choosing Kendrick as the winner of this beef. Edit: I'd bring up the vegan cookie incident with Fantano if I were writing a diss track against Drake. But I'm just terminally online.

[@Hakajin]

@@Ramonatho I especially liked the part where he said, "I'm feeling a light to decent 1 on your existence." Like clearly he's invested time into watching Fantano's videos.

[@hrdnmltr]

"some shit just cringeworthy, it ain't even gotta be deep i guess" absolutely murderous bar

[@skep2923]

That bar makes the song for me. Really signals this isn’t about who’s better, this is about hate.

[@zucchinigreen]

"You can't imitate this violence" is a line that also made my day

[@morganqorishchi8181]

It has the energy of my dad telling a racist coworker one time, "I'm not upset by what you say because you're boring. I forget you said it half the time." and then continuing to get the dude's name wrong by replacing it with other generic white first names for the next half a decade.

[@ambriaashley3383]

@@morganqorishchi8181haaaaaaa I love your dad 👏🏾

[@thomastakesatollforthedark2231]

Eh, kinda lazy

[@kylem.9525]

The pedophile and deadbeat father accusations are really just the cherry on top for Kendrick, it's clear from Euphoria and Meet the Grahams that at the core of it, Kendrick just fundamentally hates Drake for what he views as a lack of respect for his own people and art form. From how eerily precise and calculated every one of Kendrick's moves have been, it's clear he's just been waiting to finally explode about how much he utterly despises that Drake is considered to be at the forefront of hip hop, yet is completely out of touch from the culture of it in a swift, brutal takedown.

[@austinthesan-antonian3932]

As for that, we actually KNOW that Kendrick spoke truth, spoke facts, absolutely decimated Aubrey on an INSANELY cathartic level. Important note: when Drake has tried to go after Kendrick's position among his own people and the art form, he has fumbled tremendously (thus how we got the incredible history verse in NLU).

[@ZipplyZane]

That's exactly what I find suspicious. Why would be be more upset about that than the actual horrible things? There are only two reasons I can think of: Kendrick is a bad person who thinks those other things actually are worse, or that he's far less sure about those other things. I actually was tempted to turn this video off after finding out Kendrick apparently had admitted that he didn't have a good reason to hate Drake. I find it telling that it took that long to get to the actual bad stuff.

[@austinthesan-antonian3932]

@@ZipplyZane Wait. Where did Kendrick say that?

[@CGMedia2023]

too bad kendrick sucks at rap.

[@gnocchidokey]

@@CGMedia2023 trying to start a new beef in the comments section lmao

[@rosemulet]

Todd releasing a topical video while it’s still relevant?! It’s a miracle!!

[@SuperHothead14]

I wanna know how he got it to be 20 minutes

[@chrishulse3381]

Fr. People who are new better not get used to it

[@daemonspudguy]

​@@chrishulse3381I fully expect Todd to disappear from KZbin for several months after this. Hopefully he'll make long Tweets about his dog, the best thing anyone does on Twitter.

[@ruthlessxo99]

I didn't expect him to make a video about it so fast tbh. Miracle indeed lol

[@Infodumptruck]

Proud of him

[@martymcflown3707]

Drake saying "I'd never look twice at no teenager" while a video of him kissing and sexualizing a 17 year old girl at a concert was trending was certainly a choice.

[@captainpercy4369]

I believe Brad Taste in Music had a good point on that when he pointed out he wouldn't look TWICE. Implying that he will look once though, but not twice lol.

[@Nonesuch03]

​@@captainpercy4369Brad army😀

[@tehKap0w]

@@captainpercy4369 maybe three or more times? lol

[@martymcflown3707]

@@captainpercy4369 Drake logic like "I closed my eyes while kissing the teenager so I didn't LOOK at her. Checkmate."

[@martymcflown3707]

@@Cooe. She told him her age because he asked directly and then said something akin to "oh no I don't want to get in trouble" before kissing her and commenting on her breasts.

[@vishishify]

I don't know, Family Matters feels weak because the biggest accusation (domestic violence) is in the same song where Drake gives Chris Brown a shout out.

[@anitralarae_mahjacat]

ew 😬

[@corpseyfest]

"Trying to strike a chord and its probably A MINOR" is outrageous

[@ConvincingPeople]

Seeing video of people going off in the club to that line and the "Certified Lover Boy" line was when I knew that it truly was over.

[@christinegovas-robert4378]

I choked on my drink at that line.

[@ruthlessxo99]

My jaw was on the floor the first time i heard it! I bet that line alone is going to haunt Drake for the rest of his life

[@ddjsoyenby]

it's gold.

[@dww7094]

​​@@ConvincingPeopleexactly you got people bumping to pedo bars?! It's truly finished for you.

[@Venom_IX]

Kendrick isn't out there slapping women on a stage, but Drake is out there kissing 17-year olds on a stage. There aren't any women saying in interviews how Kendrick is beating them, but there are interviews with 14-year old Millie and 17-year old Billie Eilish saying Drake texts them ("about boys", in Millie's words). Drake is an avid supporter of high school girl's basketball. Even if it's just smoke and nothing else, it's fucking weird and when you put it all together, it forms a pattern that's been going on for a long while. Even if neither provide any proof, Kendrick is absolutely the more credible one right now because Drake just always looked suspect.

[@ranbummerz729]

Also, Drake's response was basically "no u", "haha you were mol3stēd", and "I'm too famous to be a p3dô" as if that isn't a PROTECTIVE factor for the child-abusing elite. I hope it's not true but it aint a good look rn for him

[@chappytts5977]

Drake’s whole “whiny emotionally unavailable player who’s been hurt and misunderstood and just wants to find a ~real~ girl who he can settle down with” gimmick is smoke too tbh. That kind of game doesn’t often work on grown women. We tend to see it as manipulative and pathetic. Y’know who it does work on? Teenagers.

[@Venom_IX]

@@ranbummerz729 Diddy stituation JUST blew up like a month ago and he still went with this angle. Not to mention Epstein, R Kelly and all the other shit. Absoutely baffling to me that no one told him this is a terrible move.

[@kylegonewild]

@@Venom_IX Epstein was flying around doing this shit with some of the most powerful people *on the planet* for decades and Drake was stupid enough to act like wealth and fame and power don't insulate you from the consequences of your actions while name dropping Epstein in his own bars.

[@arexyouxepicxenough]

@@ranbummerz729 The molested line also makes no sense since the Kendrick song he's referencing the whole point of the song is that he WASN'T molested. So not only did he make a diss to make a dig at someone being molested, he missed the shot.

[@sinnerssandwich4140]

The best little part of Meet the Grahams is that its played in A Minor, a key without any black keys 👀👀👀👀 The man earned his Pulitzer, thats all I'm saying

[@kaamn1829]

omfg no way??? lmao

[@andybyrd4107]

The minor equivalent of C. Good call. Here I was thinking Drake just literally wrote a lot of songs in A Minor.

[@cinderellaskeleton6720]

And its a minor, like a minor

[@josephschultz3301]

@@cinderellaskeleton6720 Very good, Cinderella, you caught the surface level of the joke :D

[@Disisdabeast]

Don't think it was intentional ngl, it was a beat that Alchemist had already made I'm pretty sure

[@dexscout]

To be honest: "A Minoooooooor" is my best two seconds of the year

[@SeanStrife]

"Certified Loverboy, Certified Pedophile" comes close, too.

[@rubberwoody]

Mine is "F.A.N. he a 69 god. Run run run run for your life"

[@mandalorian_guy]

"Certified Loverboy, Certified Pedophile" is my favorite so far.

[@kumajin3621]

The Dmx hate reference been lingering for days

[@Aniyasimone___]

Head shot for the year you better walk around like daft punk has been replaying in my mind

[@markhalm9889]

12:50 Important thing to Note is Drake brought up both Pusha T's and Kendrick's wife in the beef first, which basically gave his oppontents permission to take it there.

[@Louis-ty6li]

and drake was warned not to go for Kendrick's family in 6:16 in LA. IMO he dug his own grave.

[@alexk8083]

@@Louis-ty6liKendrick even warned Drake multiple times on Euphoria

[@TheDancerMacabre]

Exactly. In Euphoria and 6:16, Kendrick said he wanted to keep it surface level. In Euphoria he said eff the industry, if Drake wants to make it personal, Kendrick will expose the system.

[@billhicks8]

Yeah if you've been following this it's hard to feel sorry for Drake. He didn't feel conflicted about jumping in, he was _desperate_ for this to be his moment this time. He shat on Cole immediately for his response and was threatening the worst right from the beginning.

[@billhicks8]

This was why it was so crazy. Because Drake was threatening some sort of reveal right from the beginning. This had like barely one escalation phase before it went Pusha T nuclear on both sides and Drake wanted that. He just didn't realise that not only is he not as good an artist, people just don't really like him much lol

[@grahamkristensen9301]

Kendrick is a Pulitzer prize winner who does prison workouts in his driveway while listening to 70's R&B. That's someone who don't want to fuck with on any kind of level. Drake didn't poke a bear, he woke up a sleeping dragon.

[@seanmcloughlin5983]

“I fear we have woken a sleeping giant, and filled him with a terrible purpose,” -Admiral J Cole to Emperor Drake

[@seamusthatsthedog4819]

Kendrick straight up asked God for forgiveness before taking shots at Drake in 6:16 why would you wanna mess with someone like that bruh 💀

[@ECKohns]

And by contrast Drake is a former child actor.

[@DZ-DizzyDumm]

​@@seamusthatsthedog4819you're either fucking with someone who has the means of defeating you in spectacular fashion, or someone who's crazy enough to finish the job out of the ring

[@Foggfjw]

LOL prison workouts in the drive way of his mansion. People have serious lack of anything if they don't see this as obvious marketing.

[@KilljoyRPMX]

Drake: *drops the heart part 6* Kendrick: "I was gonna kill a couple rappers but they did it to themselves"

[@SolidxArity]

Everybody's suicidal they ain't even need my help! 🫶

[@potayto_potahto732]

i dont really get it, i felt like that was really solid even tho it was defensive

[@roddorfj]

@@potayto_potahto732 "I'm too famous to be a pedo" is not solid

[@KilljoyRPMX]

@@potayto_potahto732 he basically hit the self destruct button with the millie bobby brown line, he shoulda just stayed quiet and took the L

[@jay2thaudy]

​@@potayto_potahto732 most turds are solid.

[@TheBlackPanther05]

Once Kendrick released Meet The Grahams, the winner was already decided. Like, there is NO coming back from that WHATSOEVER. That is genuinely one of the most scathing and outright BRUTAL diss tracks ever conceived.

[@hardy_har]

Buh- but didn't you hear The Heart Part 6? Drake said it wasn't true... and... had no proof... and... Oh God I have to sell my Drake stocks.

[@chriiiiis]

​@@hardy_har he also said his son wasn't his soooooo

[@philly_sports1558]

Everyone I’ve ever seen listen to that song for the first time has their eyes bugging out of their skull and their mouth wide open. Just absolutely shocked and in disbelief. It may be the first diss track I’ve ever heard that’s basically a horrorcore song.

[@paradise2pink]

And the fact that the whole world heard it and had commented on it.

[@paradise2pink]

@@philly_sports1558 the song genuinely sounds like a curse set to a song. Absolutely terrifying.

[@shinyskunk]

This video has made me realize your biggest skill as a critic, especially compared to other critics on KZbin: it's putting a musician and their song or body of work into their context to help you see the bigger whole of it. If that takes a little longer than your average reaction video, it's beyond worth it.

[@chuckbatmangaming]

Yeah somehow despite seeing this beef everywhere Todd explained it in such a way that I made new connections I hadn't before. The wider context is always important and he's so good at giving it rather than just assuming we know it all

[@Squirrelrides]

I really hope Todd sees your comment and realizes how much we appreciate his input, it's OK if it takes a little longer ❤

[@daigle1396]

Honestly, regardless of the ugliness behind it, it feels so refreshing to see such a cultural event that EVERYONE seems to pay attention to, overtaking even Taylor's album release, especially after so many thinkpieces about rap being stale since mid-2022

[@crafty9795]

I half expected Taylor to involve herself in order to promote TTPD 💀

[@mr.perezident9381]

@@crafty9795 Taylor at the eras tour: I hear there’s a really big rap battle going on. Between Kendrick and Drake? Guess you can say they have BAD BLOOD!”

[@billhicks8]

@@mr.perezident9381 oh come on have mercy I can hear that in my head like it actually happened

[@nicktallfox5266]

​@@mr.perezident9381I just saw a poorly recorded clip of that happening in my head, vividly too goddamn.

[@Scorpia161]

@@crafty9795 technically, her regular producer jack antonof produced one of kendrick's songs so in a round about way she was involved--todd wasn't kidding when he said even producers are apparently sick of drake

[@racheltalley4364]

Todd would rather cover an active beef then review a single Taylor song and deal with Swifties. I don't blame him.

[@RyanStorey1231]

Probably because, oddly enough, Taylor's actual music at this point is the least interesting thing about her. Like, I can't imagine what he could possibly say in a video about "Fortnight". It's a pretty nothing of a song.

[@weirdguy1495]

To be fair, this has overshadowed Taylor's songs by a lot.

[@ReitheOffbeatOtaku]

@@RyanStorey1231 Yeah, there’s a reason why after being the internet’s punching bag for a few days for some of the bad/cringeworthy lyrics, online discussion about that new Taylor Swift album just kinda stopped, which is that it’s ultimately just a fairly boring album. I’m sure it’s still been a success since it did have that big drop and Swifties are one of the most insanely devoted fandoms out there, but if you asked me to say what “the big single” from TTPD was for Todd to do a review on, I wouldn’t know which song to name, tbh.

[@RyanStorey1231]

It doesn't sound like Taylor put it out to have any big pop singles. I think she just put it out because she had a lot to say, and now it's out there and she's moving on. I don't even think she's going to release any followup singles or music videos. The fact that she dropped this while she's still on her biggest tour says it all. They probably chose "Fortnight" as the single because it's the only song on the album that sounds like it could be a big hit. Though, "My Boy Only Breaks His Favorite Toys" is right there begging to be the next Cruel Summer, so I don't know what she was thinking. She probably thought the novelty of duetting with Post Malone was enough to send the song over the edge.

[@OG_McLovin]

Not Todd's fault the new album's trash. It's better than Ambien.

[@Staenhus]

So, I'm not at all into the music scene, so I had to look up these songs for the context. What got me is that Kendrick in 'Euphoria' straight up warned Drake not to go after his family or to make things more serious than they were. Basically "we're doing a nice thing, don't go there or you'll regret it". Then I guess he waited with his finger on the trigger? It's pretty remarkable, a movie moment made real.

[@youtubename7819]

Yeah it really feels like he wrote most of Meet The Grahams years ago and has had it locked in a drawer just in case ever since.

[@morganqorishchi8181]

You know, I'm not someone who feuds much with anyone, but if I *were* in a feud, I feel like it's just morally incorrect to bring someone's family into it. If I'm mad at someone, I'm not mad at their family. Those people are uninvolved. They shouldn't be catching strays. So I absolutely understand Kendrick firing off at Drake as hard as he did. Movies have characters snap at people who hurt their family for a reason, and that reason is because it's unacceptable.

[@magicrainbowkitties1023]

​@@youtubename7819 pulling that shit out the drawer like Ol' Reliable

[@chiru-lala7372]

it feels like the last parts of The Godfather 1 where the previously-chill Michael came down hard on the other mafia guys because they went after his family first and Michael responded with, well...guess

[@lydiavalentino]

Kendrick also said Drake knew nothing about raising a kid, which reads to me as him tempting Drake to go there so Kendrick could unload the clip

[@agamingdog]

"et tu, future-e" is already an all-time greatest Todd line

[@thehopeofeden597]

also “no new friends. no old friends. no friends. please, be my friend.”

[@blendernoob64]

I was saying this rap beef is the music equivalent of the Ides of March since day one

[@phastinemoon]

Personally “I’d be investing in livestock futures, because BEEF is on the menu” was the one for me.

[@ceeitrus]

All the alleged personal stuff aside, the more drake engages in this beef, the more it becomes evident that he can’t write or rap for shit, kendrick proved he wins by a landslide purely on technical skill and creativity alone, and drake releasing the same monotonous shit he would drop on a regular Tuesday, ALSO we need to give Megan thee stallion her credits bc she REALLY set the drake lashings off

[@MrGared22]

Yeah, I remember watching videos of a guy who was translating the lyrics of the songs in Spanish, and whenever they had to translate Drake's it always came with a creator pinned comment along the lines of "God, this bores me to sleep."

[@subwaydaddy]

what are you smoking bro. drake can’t write or rap for shit? you on meth?

[@sandenson]

Now listen, man, I'm a Kendrick dickrider, but Family Matters is a BANGER, and Drake has several witty and funny bars in the songs he made. Taylor Made Freestyle is a 0/10 because of the AI crap, though.

[@ambriaashley3383]

Kendrick’s a Pulitzer Prize winner for a reason ❤

[@TheMissingxtension]

I would agree, if I had not seen other beef videos actually acknowledging Drakes talent. I was a drake hater until back to back, he had not made anything worthwhile that I had heard, I hated his fake deep voice and still do. If you think Drake can't you need to do some research, Kendricks only hits had a heavy doose of Dr. Dree prescription. Even meet the grams is not a banger, its just like BOB for OutKast, nothing like ATliens.

[@cocogoat1111]

"You can't have such an obvious weak point like being Canadian" LMAO

[@rebellyanmagic6409]

'HISS' was actually about Drake too! There are other verses where she talks about his BBL surgeries and culture vulture tendencies, but because Nicki Garbaj overreacted to one line, everyone assumed Megan was dissing her. Also I knew the feud had gotten overkill when Shawn fucking Michaels invited the two to NXT because Kendrick dropped a shout out to 'Sweet Chin Music' in 'Not Like Us'

[@polarfoxgirl]

Some people are even speculating that Nicki's overreaction was a strategic one (she and Drake are on the same label IIRC).

[@ruthlessxo99]

I initially thought the Megan's law line was directed at Nicki but after this feud it does sound like it's about Drake! Meg killed two birds with one stone just with that line alone

[@Kris-wo4pj]

Its why people are speculating no one cares megan called him oit cuz shes a woman but everyone cares about kendrick cuz hes a dude.

[@lemontreeleaf]

oh please. that line was 100% about nicki. let's not rewrite history to pretend that megan is a real player in this

[@darshon98]

@@lemontreeleafWhile the line applies to Nikki the most, it could definitely apply to Drake and other rappers accused of statutory and other abuses. In the same song Megan accuses male rappers of hating on BBLs while having the “same scars”. Who’s currently being made fun of for this? That’s right, BBL Drizzy.

[@128pm8]

I've seen Todd saying how he's tired of life & how he has no confidence in himself in so many videos & it makes me concerned a little. You matter, Todd. Do whatever is best for you creatively, but please don't give up. We care about you, man.

[@funde19]

Literally my second video I've ever watched by you, Todd. So I'm very new here, but I just wanted to second the "you matter" energy. I don't know you, but I hope you're okay.

[@starcherry6814]

What a nice thing to say!

[@TheInfernalOnionz]

Tbh I'd still watch Todd if he branched out into movie commentary.

[@awookieandagerman]

Remember Todd, you can never be replaced.

[@cosmonautikal536]

But also love to see Todd do other content (if he wants to stick to videos, of course). The bus ranking list is still my favourite video

[@MannyBiggz]

One key thing that Todd missed is that this goes back muuuuuch further than a lot of people realize. This basically goes back to Kendricks infamous verse on Control back in 2014. Ever since then Drake has been very passive aggressive in dropping subliminal shots several times at Kendrick while sometimes praising Kendrick publicly in interviews. Kendrick on the other on mostly only did response bars to Drake's subliminal shots, but never really talked about Drake otherwise. It really always felt like one of them (mainly Kendrick) was looking for a reason to more directly kick off the beef, and it took them a decade to get here.

[@The_Jazziest_Coffee]

to be fair i think he's looking at this on a very simple and more recent tone, there's plenty of analysis videos detailing the actual feud history between the two

[@moviesquad73]

There was a fake Kendrick line that was floating around online that went "Carly Rae Jepsen is the only Canadian that matters" and you have no idea how much I wish that was a real line

[@Renne308]

But even he has to admit that there was music

[@lukelyall5879]

What about Alanis morrisette?

[@Advent3546]

I would have gone into witness protection if Meet the Grahams was about me

[@billhicks8]

That's the thing though: imagine living a life where someone _can_ write a song about you like that, where it doesn't make the songwriter look totally baby reindeer crazy. Maybe Drake really does need that ayuhuasca experience.

[@Isaiah-FA3]

Defenitely a top 5 diss Track of all time, even if the daughter accusation isn’t true, the way he he digs in too all the bad shit Drake has done in his life and make him seem like such a dark/twisted person is next level songwriting, man had me contemplating all the sins I have done.

[@HeckYep]

I would destroy anything my parents could use to reach the internet. Phones, laptops, TV's, other people's phones, computers at the public library, etc.

[@wildfire9280]

@@Isaiah-FA3 I’ve seen comments like “this scared me into being a better father for my kids… I don’t even have kids” because of this.

[@Diana-mu7pc]

"No new friends. No old friends. No friends." Gonna be one of my new favorite Toddisms.

[@Dreigonix]

>“I don’t KNOW if Drake’s a child trafficker…” >plays Thank Heaven For Little Girls over the ending I see ya, Todd. XD

[@lasskinn474]

what people are missing is that drake is either pwedator or a complete 'tard. who messages with 14 year girls about boys? is his posse so boring he can't talk about boy crushes with them?

[@jessehammer123]

I know! My jaw actually dropped at the cheekiness.

[@emergencylisl6518]

Yeah, I was doing my makeup and watching this, then Thank Heaven for Little Girls starts and I scare my dog yelling, "Oh shit!"

[@dorianhinkle5595]

Just, lmao Todd's really funny

[@wfbgenius]

Seriously, I nearly choked on my own tongue when the credit music started playing.

[@christiandecoster6132]

Drake: Your feet are small, you're too busy listening to Taylor Swift to respond to my sick diss. Kendrick: Here's the new diss track, I call it "The names of every minor that Drake has been seen standing too close to, listed in alphabetical order."

[@paradise2pink]

"And highlighted incase you miss any names"

[@GamerTowerDX]

"And I switch the beat at the 4 minute mark with the IP address of Drake"

[@Kris-wo4pj]

And every minor he slides into the dms off.

[@c.rhodes6420]

I’m seeing this take a lot lately… he brought up kendrick beating his wife and his manager having a baby with that wife. That’s not nothing lol

[@christiandecoster6132]

@@c.rhodes6420 You're not wrong, but Drake's disses are a lot less venomous when taken on the whole. It's a couple hard hitters like that surrounded by like thirty playground insults. Kendrick is going for the throat with each verse.

[@joshelderkin9592]

"I felt like i was watching hereditary" thanks for finally helping me figure out what the feeling reminded me of 😂

[@cozmicclockwork1136]

Hiss was actually the first Drake diss. Most of the track was directed at Drake. Nicki just read herself into one line of the song and her following insanity just overshadowed all of that.

[@LostStarzOfTheSky]

Wonder what lil Wayne is doing

[@venusinpearls]

​@@LostStarzOfTheSkymolting probably

[@SconnerStudios]

Drake being called a Canadian is the single biggest diss in the entirety of hip-hop. Biggie and Tupac got shot over smaller drama.

[@JacobSantosDev]

I wouldn't call fucking a person's mate small, but I don't think of relationships like that.

[@JetstreamGW]

Question: Why? Being Canadian doesn't seem... bad...?

[@happiness1772]

​@@JetstreamGWI think because rap culture isn't really a Canadian thing. It's like Springsteen faking a southern accent despite being from Jersey.

[@gingerkid1048]

We do have some good rappers not just Maestro Fresh West up here. Swollen Members, Classified, Kardinal & Maisia Obe before she went dance hall.

[@gingerkid1048]

@@happiness1772I’d disagree. We have a fairly good rap community from old guard like Maestro Fresh Wes & Kardinal then there’s Classified, K’Naan, Shad, K-os, & Cadence Weapon. Even a few First Nations MCs

[@Saintnick90]

It took a Drake and Kendrick feud to get Todd to stop talking about current country music after a year.

[@RyanStorey1231]

"The elephant in the room - let's talk about it. For years, there have been rumors that Drake... is Canadian!" No joke, I spat out my water. Great bait-and-switch. You'd think I'd expect it by now because Todd does this a lot lol

[@willowbarrelmaker8269]

He does it a lot, but somehow he still manages to land it pretty often

[@babylovequitoe5715]

Canadian Americans same people 🙏🏾❤️

[@uglyaniimals]

RIGHT i had the exact same reaction. todd is a genius

[@yanstein8464]

the michael bay one in the faith hill trainwreckords episode is also masterfully done

[@333xz]

Theres a video of drake kissing 17 year old on stage, then after asking whats her age he kissed her again and said something about her breasts and the way she looked, it is pretty sus to me

[@sandenson]

And then he kissed her again on the forehead

[@alisonpurgatory85]

And cheeks, and hand

[@TheGhostofAbigailMills]

Lot of new people in the comments confused. Calling Todd a Drake supporter or fan is way off base. Todd has been on Drake's neck for almost a decade now. He gives credit where its due, but he's never ignored the icky things about Drake. Even in this video alone: if you think Todd is a Drake apologist, you didn't watch the video.

[@caninecurry5823]

I watched the video and half of it is him crying about how it's made him sad seeing drake get humiliated. He either a drake fan or a hard core lib in his fifis. Either way he's the last person who should talk about rap.

[@TheGhostofAbigailMills]

@@caninecurry5823

[@giantpinkcat]

​@@caninecurry5823 You must be new here. What's with you calling everyone you don't like "libs" anyway? Are you Chronically political?

[@tjhunter9787]

An addendum: 5:08 Allegedly, Schoolboy Q was the one that told J.Cole to back out which was the smart move.

[@TheTakerFoxx]

J Cole got sent a "Don't go to school tomorrow" text.

[@Bighomie39]

Yeah I can see why, since Q probably knew what Kendrick had in the works, and knew Cole had to get out of the line of fire ASAP

[@sandenson]

Allegedly, but I believe it.

[@cfredrics]

It's adorable how nobody wanted Cole caught in the crossfire.

[@The_Jazziest_Coffee]

@@cfredrics probably because out of the feud, he makes the least sense to be in it at least him and kendrick have greater relevancy to hip hop and rap than drake ever can, and at least j cole's own label is infinitely more respectable than drake's OVO

[@onthefence928]

"Drake is owned by Kendrick Lamar - This video is owned by me" is the funniest joke

[@Cobalt360Degrees]

I know all these famous people must be surrounded by a hell of a lot of yes-men, but was there *really* no one in the room who spoke up when Drake decided to namedrop Milly Bobby Brown when Kendrick hadn't actually named _anyone_ specific? Like that really felt like the meme of sticking the pipe in your own bicycle wheel, I can't believe that made it into the final version of the song.

[@judgesaturn507]

Going from 2023's pop music scene to 2024 has felt like wandering the desert for months in search of water and then suddenly getting blasted with a firehose

[@Amazatastic]

Megan thee Stallion's "Hiss" also contains bars that according to some fans are dissing Drake. That song comes for a lot of people and I love it so much

[@PrincessZaire100]

I in all honesty think that song was made for drake, but Nicki was a hit dog

[@Amazatastic]

@@PrincessZaire100 I think most of the song is about fans of her ex being all up in her mentions and she's just like lol write him not me 😂 but yeah people act like the whole song is about Nicki it was like two lines max but the bar hit soooo hard

[@6li8storm40]

@@AmazatasticI think the “walls bending” bar was primarily for Nicki, and “Megan’s Law” had multiple targets.

[@whotfisliz]

​@@6li8storm40 which is insane if you think about it, multiple people can relate to that line? man wtf is going on

[@HeckYep]

@@Amazatastic Tbf Drake is the biggest name in the camp of Tory supporters and was really the only celeb putting his name on the line for Tory and calling Meg a liar. It's about the fans who echo his bullshit too, but it's mostly about Drake.

[@Chimera-man-man]

Honestly the entire thing has just sounded tedious to me, like imagine if Tupac and Vanilla Ice had a fued, its the most hydrogen bomb vs coughing baby situation of the last ten years

[@libanscekei8942]

Saying drake is equivalent to vanilla ice is just a straight up lie. Drake himself has won many rap beefs, including meek mill who grew up as a battle rapper. Drake himself came out from the battle rap scene and was so good that lil Wayne took him on board even though he wasn't even American. The only people who say this are people who are genuinely clueless about drake and hip hop in general and think all drakes catalogue consists of is one dance and hotline bling 200 times....

[@jade-fm4no]

@@libanscekei8942 Many and than names one...lol

[@P0rk_Sinigang]

Referring to Drake as a last place team that you root for sometimes is such a wonderful backhanded compliment.

[@sadboijokes]

I kind of agree with this take. At first, it was like “yeah! This is fun!” And then Drake dropped Family Matters and it was like “wait…” and then Kendrick dropped meet the grahams and it felt like everything shifted. Like that song had me on edge for days and he wasn’t even talking to me. That shit was wild. But to be fair, Kendrick warned him. He said he had a mole, he said he knew what angles Drake would take and apparently, he knew when he would drop. He told him, don’t make it personal. And then Drake made it personal. Now look at where he is. Got the first dissbeat made about him with everyone rapping over it while the nation learns how to cr*p walk to Kendrick’s song about Drake being a SO.

[@PrincessZaire100]

We finna be screaming OVHOEEE all summer long

[@sadboijokes]

@@PrincessZaire100 Exactlyyyyy. Like Drake did that! Drake forgot he is not an actual rapper, got cooked, and now we got a summer bop based on tearing this man and his career down.

[@AlekWheeler]

13:32 "Christ, i guess this is why he warned bitches not to kill his vibe" is underrated and hilarious

[@ryelyndoherty762]

bro got todd to follow current events 😭

[@ridofchris]

Just wanna note that Megan threw shots at several people in ‘Hiss’, including Drake himself, Nicki was just the one who took the bait and went crazy over it

[@LicoriceLain]

And helped Megan get a number one hit (and a record deal with a major label) in the process with her awful response making Megan the defacto winner..

[@controversialmann5345]

@@LicoriceLainNicki still winning sold out a tour. Megan still a bum

[@go-gogodlike6179]

Rick Ross especially as no seat in this debate. Bro made a song about slipping roofies in women's drinks and assaulting while unconscious.

[@fauxrowsdower7610]

Khadija Mbowe was the only critic to point that shit out when Not Like Us dropped, they’re a real one

[@BezddDakota]

It's pretty funny for Drake to insult Kendrick for being on the Bad Blood remix when Taylor supposedly asked for his advice for a " hip hop influenced album ' that turned out to be Reputation.

[@HeckYep]

But at least it undermines Kendrick in his artistic cred, which is what he really cares about and was the high ground he's been riding the whole time. Instead Drake's default attack is to immediately insult your wife/girlfriend and say that he slept with/could sleep with them. Dude sucks.

[@Житинеможливо]

Drake is also in a really expensive Apple commercial LIP-SYNCING to Taylor. Kendrick got the collab because Taylor uploaded the video of her listening to Backseat Freestyle. She appreciates a fellow songwriter. This wasn't even that long ago, people's memories are just shot nowadays.

[@edieandtheslugs8875]

@@ЖитинеможливоI’m so happy to see you saying this because I’ve had this come up in multiple conversations about the beef lol

[@Cyancat123]

You’ve gotta be joking

[@ashantinyongo7632]

@@HeckYep even this angle is forced though because how does collaborating with a pop star every now and then make you a less conscious rapper?

[@ReitheOffbeatOtaku]

It turns out the biggest benefactor from this beef may well be the guy who uploaded “Every Time Todd in the Shadows Bashed Adam Levine (Maroon 5),” who’s almost certainly about to get a bunch of traffic thanks to this video

[@yakovhadash]

no. it's that Chinese restaurant

[@vumasster]

@@yakovhadash that's further proof that Kendrick won. He enriched Drake's own community amidst the conflict

[@sarahbee6758]

The “beef: it’s what’s for dinner” visual gag is underrated

[@philly_sports1558]

For years, rap beefs have mainly revolved around stuff like “I’m a better rapper than you, You’re corny and I’m real, I sold more copies than you…” and stuff like that. This is the first beef in a long time where it’s legit personal hatred where lines have been crossed in a major way. And it’s also the two biggest rappers of the past 15 years doing it. Reminds me of how personal and vicious Biggie and 2pac got in the mid 90s which makes me pretty nervous for the future.

[@originalscreenname44]

It hasn't been that long. Okay, 6 years, but Pusha T shut Drake down because he straight does not like him for whatever reason. You don't air that type of laundry when it's just a contest.

[@MelMelodyWerner]

pfffttt, maybe if you ignore "Hiss"

[@exigency2231]

someone's already been shot at drakes house lol

[@exigency2231]

@@MelMelodyWerner you're deranged if you think hiss is the same level as this

[@SeanStrife]

I mean... given what happened yesterday with Drake's bodyguard... that's a VERY valid concern.

[@Uvemvanefly]

I think its worth noting that Kendrick and Drake's beef has been bubbling under since Control for a lot of reasons and, frankly, the shots at Drake this year really popped off with Megan who wasn't really trying to aim at Nicki but Nicki got hit in the crossfire. Important context because rap, despite its size, really is a small world after all and the tiniest things tend to have long lasting knock-on effects because of how interconnected the sphere is.

[@lemontreeleaf]

the context being that nicki and megan have been subbing each other for literal years at this point... this has nothing to do with megan lmfao

[@Uvemvanefly]

@@lemontreeleaf They had, yes, but Hiss was a song that's about predators in the industry that has iirc no bars about Nicki directly but several that are directly about Drake. Megan did start this wave and deserves her flowers. Especially since Drake went out of his way to diss her during the Tory Lanez bullshit.

[@MrGared22]

​@@Uvemvanefly Yeah, I remember the line about having the same scars being a reference to Drake's cosmetic surgeries like Kendrick later did.

[@MelvinDukowski]

Honestly I think the Hip Hop scene flat hates Drake. They hate that a creepy rich kid from canada has been coasting and getting the biggest numbers. They just are sick of his dominance, his attitude, his weird behavior. When rap was at it lowest point in a while last year things just started to boil so when a basic rap beef started it naturally escalated. The industry decided it needed a major shift of power and that to do that they would have to offer Drake as a sacrifice to the rap gods.

[@alisonpurgatory85]

Surely Drake is far from the only big name predator in rap. Does the culture hate the others as much as Drake, enough to out and diss them? Or is Drake just the one everyone feels ok hating because he’s embarrassing in other ways (the culture vulture stuff is far from trivial to be clear) while they work with abusers in the clear?

[@notsojharedtroll23]

I've always seen it as this. Which, as you said, 2023 and 2024 so far felt dry af.

[@bethbyrne2222]

1:57 ‘I root for last place teams’ I was fully expecting a ‘I Bet On Losing Dogs’ joke after that for some reason.

[@saintsea-hat7891]

“It’s like a dog being elected president” sounds like a mitski lyric tbh

[@akaihys]

it would've been so perfect. but i don't think todd is really into mitski

[@SaturnFreak]

20:02 "Drake is Owned by Kendrick Lamarr" Bro got one last punch in, not even safe after the video ends 😭😭😭

[@johngleeman8347]

A parting jab as the camera is turned off.

[@ChristopherSadlowski]

"STOP! HE'S ALREADY DEAD! 😭"

[@OfficialROZWBRAZEL]

And also notice the ending music 🫢

[@AbiAdekoya]

“These things usually end up with people dying”… or in the hospital… at this point. Hope the guard makes it. For those who don’t know there was a drive by at Drake’s place and one of the security guards is in the hospital.

[@MarmaladeMagnolia]

Yeah, scary shit man…

[@picahudsoniaunflocked5426]

Man...as an Old, nothing was worth losing Biggie & 2pac that was such an ugly heartbreaking era. No one wants that again unless they're too young to reason or remember.

[@_NoHandle_]

Supposedly that incident was from Drake's beef with The Weeknd. One interesting thing is there are *no* updates on that story. When searching for it, all you'll find are the initial articles written right after the shooting but there is nothing else....it's been over two months and not one update, not even on the guard.

[@StillWaters101]

​@@_NoHandle_Exactly, last I heard evidence was pointing to it being staged, which I always believed was the case to look make Drake look like a victim to deter Kendrick from dropping anymore nukes on him and his camp.

[@polarfoxgirl]

Honestly, the best outcome for this situation would be if it leads to some kind of MeToo moment in the industry, with victims coming out and public opinion turning against abusers and people who protect them. (not sure if Drake is in the first category or the second one, but either is enough to justify ostracization)

[@justingerald]

Yep, take them all down. Like, even if we didn't know what we now know about Diddy, he was well known for being a, like, emotional abusive jerk, but we all were like, those 90s hits tho. (And those 90s hits were great!) His most viral moment as a producer was making that kid walk to Brooklyn to buy a cake. It's funny but then you think about it now and you're like.. oh...

[@angelsunemtoledocabllero5801]

Honestly to me, the things we knew before the songs should be more than enough to be ostracized

[@brennan_]

yeah I know a lot of people have been painting Kendrick as bringing up the predatory stuff to just to "win" the beef when it seems clear he HATES Drake for countless reasons and everything he's done, to me, has read as him baiting Drake into a beef to justify doing everything in his power to culturally excise him from hip hop as publicly as possible.

[@6li8storm40]

@@brennan_That’s my impression. Todd even commented on the real hate there.

[@Scorpia161]

that would be the best outcome, but i doubt it. Like Todd said, for all their disses about each other mistreating women, they both have chosen to work with abusers, not even in the distant past. they don't really care. i don't think fans really care. there's no reason to believe all the talk will lead to actual legal consequences unfortunately.

[@Bringmethehorizondude]

“Biggest hypocrite of 2024” before leading into the little girls song was a stroke of genius.

[@foxtrotleavemethefuckalone]

Oof what did I just comment 💀

[@Bringmethehorizondude]

lol the song btw is called, “Thank Heaven for little girls” and it’s from a 1950s films called Gigi.

[@foxtrotleavemethefuckalone]

@@Bringmethehorizondude I’m sorry for assuming it would be “Little Girls” by Oingo Boingo 😭

[@Bringmethehorizondude]

@@foxtrotleavemethefuckalone nahhh, I lold

[@RavynSkye617]

Hello from Toronto, Canada. In the last week, Drake's house has been broken into 3 times and his security guard was shot and taken to hospital. The beef is far from over.

[@SpaderB13]

When nobody is dying, these types of beefs are VERY good for hip hop. This is how they police themselves. Be careful of your sketchy behavior because every move you make arms those who don't like you. And in hip-hop there is always somebody who doesn't like you.

[@joedatius]

its crazy how in some ways hip-hop is way more on board with making people accountable then most other music genres.

[@estebanfumero3728]

On the other hand though, all the wives and kids involved are only observers having their names and lives evoked to settle a beef between two extremely wealthy and powerful people. This might be good for hip hop right now, but it won’t age well for neither Kendrick (whose music I love) and Drake (weirdo)

[@diarawisteria2218]

​@@estebanfumero3728Yeah, even if you ignore how personally violating this can be, it just breeds resentment.

[@SpaderB13]

@estebanfumero3728 Absolutely agree with you but in life there is rarely a universal good, I wish there were more of them. I hope nothing but the best for everyone involved truthfully. It can be damaging for real people involved, good thing to point that out.

[@ruthlessxo99]

Meet the grahams was fucking terrifying, it disturbed my spirit and I'm not even Drake! Kendrick really was out for blood with that one. I'll be bumping Not Like Us all summer long while Meet the Grahams will be a Halloween classic

[@sandenson]

I was really mad when I woke up after Family Matters and meet the grahams dropped and realised that I would've witnessed that historic moment if I had went to sleep 15 minutes later. At the same time, I'm glad I went to sleep, because I wouldn't have been able to do it after witnessing that nuke being dropped.

[@ambriaashley3383]

Yup that shit was like a scary movie 💀

[@82Jaster]

What's really amazing about Not Like Us is that it's Kendrick beating Drake at his own game. Drake was never going to be able to match Kendrick's lyricism. But what Drake's known for is making catchy mainstream songs that'll be played in clubs. It's what he did to beat Meek Mill when he released Back to Back. But he never could pull it off here, and instead Kendrick is the one that made it. It's being played from clubs to sporting events. Which is especially wild when it's a song that outright calls someone a pedophile.

[@ruthlessxo99]

@@82Jaster Exactly. Kendrick can make Drake's type of music and do it much better too but Drake can't compete with Kendrick or even begin to match Kdot's lyricism and talent. When you have the entire world dancing to a song calling somebody a pedo then you know you're good. Drake done fucked up, he's finished.

[@ruthlessxo99]

@@ambriaashley3383 Kendrick murdered BBL Drizzy in the calmest most disrespectful way possible with a Michael Myers type piano in the background! Damnnn

[@avery1703]

I will say, I'm a firm believer that words mean things and that throwing around serious accusations is sometimes done much too lightly. However, I also think Kendrick absolutely 100% believes what he's saying and hates Drake's fucking guts. All of Euphoria was basically "no you misunderstand, I'm not trying to be cute, I hate you and if you keep going I'll prove how much"

[@poseidonson13]

Yeah at some point this feud really just became a party for anyone sick of Drake or who just likes dancing on graves. Kendrick was so locked and loaded he had a response out the door less than an hour after Drake's. Drake took 2 days to respond again and all he had to say was "well your girl doesn't follow you on IG, hmmmmmm".

[@lyleugleman9799]

todd man i don’t know about the smoke/no fire comment. kendrick might have gone a step too far by labeling him a pdf file downloader, but he’s certainly had many relationships that would count as grooming/toxic power imbalances at the very least. him meeting hailie bieber when she was 14 and dating her briefly when she turned 18, and doing the same thing with jimmy jam’s daughter bella harris who he met at 16, is really gross and creepy.

[@6li8storm40]

Unfortunately, our whole society has conflated “pedophile” with sexual behaviour with any minor. They’re not the same thing, but I’m not sure they’ll ever be disentangled. I doubt Drake is a literal pedophile, but it seems pretty likely he’s a sexual predator, who targets minors.

[@sandenson]

Oh my fucking god I didn't know about Hailie Bieber

[@redactedredacted6656]

people have forgotten about drakes brief alleged relationship with jorja smith because she was 19 at the time. dating a 19 year old when you're 31 isn't illegal or extremely predatory but it's often loser behaviour at best and manipulative at worst. the lyrics of jaded seem so much worse in the context of the rumours about drake

[@ambriaashley3383]

Right buying a young girl gifts & texting her etc as a grown man & dating at 18 is essentially grooming. All the at behavior is WEIRD. So we need to pay attention. Not to mention the 17 yo he literally kissed & commented on her body after knowing her age 🤦🏾‍♀️

[@lyleugleman9799]

@@redactedredacted6656 on that note, the lyrics of TSU off Certified Loverboy read like a damn confession. this guy is proud of his groomer tendencies and feels emboldened to put them on a song because the general population doesn’t seem to take it seriously… remind you of anyone? perhaps R KELLY, who was SAMPLED ON THAT SONG

[@obiwanshinobi87]

Even if there was nothing going on between Drake and Millie... No man his age should be texting a 14 year old.... Sorry but my daughter is about to turn 13... and if I would find out she is texting a grown man it's on sight..

[@Staenhus]

Honestly, I think it's more the content than anything. If they were friends casually or if they were working together, then I think it might be fine? Adults can interact with kids without it being creepy, like if MBB wanted to branch out into singing and wanted professional advice or something. Mentorships aren't unheard of in showbiz (though the parents should of course be involved). I don't think anyone would raise any eyebrows if a singing teacher texted a teenager about appointments, answers to their questions etc, y'know? It's less fine when he's giving her "boy advice" and writing "I miss you" when she's 14, within a year of them meeting for the first time. Especially when he's reported to have had a thing with Hailey Bieber, whom he also had known and been "great friends" with since she was 15, from what I could find. And the other 16-17-year olds that he's been creepy around. As Todd said, nothing has been confirmed, but it's an awful lot of smoke. Looking more like Michael Jackson every day, I would say.

[@trinifernandez8870]

I just know F.D signifier's 4hr+ video essay about this whole thing is going to EAT

[@digamejh]

I'll be watching Rap Critic's video on the feud next!

[@justingerald]

He's already released some smaller ones.

[@alwaysxnever]

Absolute facts. The few small drops he did and the time he chatted with Fantano and Hasan has been great.

[@alwaysxnever]

​@@digamejhhe finally dropped one. Been waiting for him to weigh in.

[@Louis-ty6li]

I don't think Kendrick came into this without wanting it to get serious. Very soon after he dropped Euphoria he dropped 6:16 in LA on instagram, a lot of people missed it. 6:16 was really the warning that this was going to get serious and Kendrick was conflicted about starting down this route, but he would if he was pushed to. Drake didn't come into this beef to have fun either, he was trying to get dirt on Kendrick and ruin him. If Kendrick is telling the truth about Drake facilitating trafficking, I don't think I'd be OK if he just let Drake go when he had this huge opportunity to bring it to light.

[@subwaydaddy]

IF the sex trafficking thing is true, how many years has kendrick known? and he could’ve said something earlier and saved a lot of women of trauma, but instead he didn’t expose it unless he’d win a rap battle. both parties need to look in the mirror.

[@sandenson]

I've seen some people describe 6:16 as Kendrick's way of saying "God, forgive me for what I'm about to do to this man"

[@ambriaashley3383]

@@subwaydaddywell he said don’t talk about his family, & Drake did. He probably has no more “proof” than we have *except* knowing several on the team are sex offenders & he’s keeping his kid around 😢

[@solcrac9445]

6:16 is still lowkey my favorite song from this beef. For one, it has some pretty inspired lyrical flexesand the best (imo) beat, but the 2nd half is genuinely on some Godfather type shit. Feels like Kendrick whispering in Drake's ear if he's sure he truly wants to make it personal and sowing doubt in his mind about the loyalty of his label-mates, while holding a knife to his throat.

[@sandenson]

@@solcrac9445 "I live in the circadian rhythms of a shooting star" goes crazy

[@Demonboy007]

One thing you gotta know: Drake did this to himself. He did what 50 Cent did but harder: Pick fights for no reason. He's petty, even in hip hop standards. For a long while, people probably put up with it because "Hey, he's Drake. He got connections." And then Metro said "Who want in?" As for the allegations, Drake may get away. It's the sad truth. Look at how many artists and celebrities never got charged until decades later. As for Kendrick, while his girl never spoke publicly on the matter, her brother did, and that's pretty much as good. We could have had a three way rap battle based on talent. But then Drake hit the family button. He shouldn't have did that.

[@philly_sports1558]

I know one thing for sure. “Poetic Justice” is going to be a pretty awkward listen from this moment forward.

[@WhitLin31]

A time of peace in the north Americas. ✨✨✨

[@samjones3175]

I put GKMC on this morning at work and was genuinely startled to hear them both on the same track

[@flatlander3963]

wow, i bought the good kid cd and i totally forgot that i once owned a piece of music with drake on it

[@kolbykauffman4180]

That was my first kendrick track. And my first drake track, by feature. It's ironic, when where it started for me is where it kinda ends, lol.

[@drewdebepis435]

i listened to my gkmc vinyl the other day and it was definitely funny listening to Poetic Justice now

[@ryanmartiliano2601]

I didn't think you were gonna actually talk about this

[@techyn8502]

music man talks about music

[@bigjohnsbreakfastlog5819]

​@@techyn8502He admits he takes forever to make videos so he usually misses the boat on current events.

[@lecongvu1997]

Yeah, given how uncomfortable he is throughout this video, he should probably just stay away from it.

[@99morphine]

​@@lecongvu1997 I think that's the whole point tbh

[@gustavedore1073]

I'm happy you made this video and I agree with everything. This went really fast from "Oh boys are fighting" to "Oh it's family feud episode" to "Maybe therapy? For all of you? This is way above our pay grade"

[@Yeah_Nice]

Hard to really call the Drake rumors just "a lot of smoke" when we have the video with the 17-year-old giving us actual concrete evidence of him being creepy with an underage girl.

[@CGFillertext]

I watched the video on Brad’s stream and yeah, it was pretty disgusting.

[@MrStrawberryPucca]

Thats the one comment i wanted to mention as well. I’m pretty sure ive seen atleast one video of him flirting with (or even kissing?) underage fans at shows when he was in his 20s. No clue about the validity of the Kendrick bit but I guess we’ll see eventually, and either way i feel horrible for his wife

[@oserodal2702]

Yeah, he's a pedophile, but not a kiddie one, rather more like someone that's on page 13 on the Teen tag on those 👀 sites.

[@AM_61102]

And that’s probably not even the most damning piece of evidence

[@danielle8026]

And there’s much more for sure

[@jay2thaudy]

There's way more than just him texting Millie Bobbie Brown "I miss you" and taking her to dinner

[@ambriaashley3383]

Yup!!! The 17 yo. The other 17 yo. Billie. Plus the fact that several people on the team literally are registered SO’s and/or should be

[@ambriaashley3383]

Yup!! Several cases of grooming by Drake & a few people on his team are on the registry😢

[@knockitoffsam]

“For years there have been rumors that Drake is Canadian” lmaooooooo

[@default3252]

I also wasn't having fun any more after Meet the Grahams, but Not Like Us made me invested again. I totally respect that you haven't come back around. Great video as always. And to anyone watching this video who hasn't, you need to listen to Meet the Grahams at least once. Any music fan should hear how Kendrick was able to make such a genuinely bone-chilling piece of music. It's unlike anything I've ever heard.

[@SeanStrife]

Like I've said about it... Kendrick was on his horrorcore shit for that one.

[@judgesaturn507]

Reminded me a lot of Stan by Eminem

[@ShiShi429]

People forget that Megan also came for Drake in "Hiss," and his response was to leak a video of his noodle and post a IG story about wanting Tory Lanez to be freed. Megan's bars are basically being recycled in these beefs because she came for his BBL, cosplaying as a gangster, and posting up like a bad bish in other people's hoods

[@kyoungt14]

“When I see you stand by Sexxy Red, I believe you see two bad bitches.”

[@santoriomaker69]

WAIT THE VIDEO WAS A RESPONSE TO THAT? I thought that was just a coincidence, but goddamn. Also hell yeah, Megan needs a lot more credit for that. She basically started the plague of diss tracks happening this year.

[@LicoriceLain]

@@santoriomaker69 And good for her. She is more talented than just a sex rapper.

[@Durrutitv]

To be fair, Drake's record going in to the beef was 1-2, if you count the time he got bodied by a vegan cookie recipe courtesy of the internet's busiest music nerd.

[@cartmann94]

Kendrick calling Drake “Malibu’s most wanted” in “Not Like Us” was a punch to the gut. Comparing him to Jamie Kennedy? Damn.

[@GothMusicLatinAmerica]

deep cut

[@goyosoyoyo]

i think u got one thing twisted about this whole thing todd, this doesnt look like it was ever just a rap beef to kendrick. that man genuinely hates drake and has for a literal decade. many people have, the only reason no one attacked him for it was because he made top 100 hits- he made good music and no one could touch him on that. thing is - and you admit this yourself - he hasn't for last 6 album cycles. it doesnt help that in that time he's made a lot of enemies in that time. when kendrick disses drake i dont think its just cus he's mildly annoyed he was compared to him - its deeper than that. its how drake uses hip hop to benefit himself while not speaking on the issues that made it exist in the first place- its about how he treats women (most recent example being megan stallion being shot and how he responded to that), its so many things. now i admit not all of them are as noble as that and its probably just something incredibly petty driving him to hate this hard, he is only human, but he also touches on a lot of stuff black culture has been talking about for years. so when people dance to him being called a pedophile dont feel bad they're just enjoying his demise. its been a long time coming.

[@subwaydaddy]

i’m sure drake hates megan because she told nicki she could go to the clinic and abort her baby, so i get why drake hates megan that’s his friend

[@ambriaashley3383]

@@subwaydaddyDrake hates her bc he is a misogynist, & he likes Nicki bc predators all like to hang together

[@austinthesan-antonian3932]

There is a lot of petty absolutely but I think we do have to admit that Kendrick in Meet The Grahams really does seem to be coming also from that nobility or empathy, genuinely caring about Adonis, about sex trafficking, about Aubrey's supposed secret daughter, and even about Aubrey (see the ayahuasca line). Of course Kendrick is a veteran artist and performer but that is some real heartwarming stuff right there that has touched people deeply (just go to the comment section for proof).

[@Tusisvrivhing]

@@subwaydaddyimma be honest, if my friend baby fathers was a predator, I would also tell them to abort.

[@subwaydaddy]

@@austinthesan-antonian3932 he’s not coming from a place of nobility. If he knew that was to be a true fact, and he could’ve said something years ago, but he only released the information to win a rap battle. It makes him disgusting. Like if there were actual trauma victims of it and he could’ve prevented that for years….

[@athelstaneofconingsburgh]

I too at first thought that dissing J. Cole and Drake over "big three" was an unwarranted overreaction. But if you look back a little, you can see that Kendrick disliked Drake for a while. I think Kendrick wasn't mad at being rated anything below GOAT, I think he was mad at J. Cole for lumping him in with Drake.

[@JustErics101]

The build up to the Canadian joke was great Todd. Lmfao

[@Mr_Muda_Himself]

5:12 bro got a "that’s so raven" vision of the future and got of dodge quick.

[@beeseumz]

"Drake is owned by Kendrick Lamar" "This video is owned by me" ☠️☠️☠️

[@jsheeds]

It’s funny cause once Meet the Grahams dropped that was the point for a good bunch of filks where this beef stopped being fun and became uncomfortable and depressing. Meanwhile my friends and I are sitting in the bleachers bouncing up and down in our seats yelling ‘YYYYYYEAH FUCKING KILL HIM KENDRICK’

[@YOOT_JJ]

Shit, i’m there with you man

[@the_exegete]

That was the point it got interesting for me.

[@mb7626]

Yeah, like maybe I’m a dark person to rejoice in this but if so I don’t really care. Granted I’m not really publicly contributing to any sort of ‘discourse’ so I don’t have to mediate my responses in anticipation of how this all might look in the future, etc. Whereas Todd kinda does I guess. Not to cast doubt on his sincerity or anything, that’s not my intention, but it’s clearly a different dynamic where really nothing hinges on my capacity to enjoy this lol.

[@MayorOfEarth79]

Todd missed the hilarity and the joy of "BBL Drizzy"

[@christinac873]

@@MayorOfEarth79omg I just found out about it LMAO this beef just keeps getting better 😂